FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC
PRINCIPLES OF ENTREPRENEURSHIP
ENT530

BY
NOOR AZLINA MOHAMED YUNUS
SOCIAL MEDIA PORTFOLIO

namy293998
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRICS
SOCIAL MEDIA PORTFOLIO (30%)

COURSE NAME : PRINCIPLES OF ENTREPRENEURSHIP

COURSE CODE : ENT530
STUDENT’S NAME : ______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________

LECTURER’S NAME : ______________________________________________________________________

PROGRAM : ______________________________________________________________________
GROUP : ______________________________________________________________________

Marks Poor Moderate Satisfactory Good Excellent Weighted Marks

Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

FACEBOOK (FB)

Create FB page 5 Unable to create Able to create FB Able to create FB Able to create FB Able to create FB page with A3
FB page page page with page with interesting interesting layout and format as
interesting layout layout and format well as complete business
information

Custom URL 5 Unable to acquire Able to acquire 1 Able to acquire 31 Able to acquire 61 – Able to acquire 91 likes and A3
FB Page any like – 30 likes – 60 likes 90 likes above as well as changed FB
URLs to Custom URLs
Eg: www.facebook.com/rochin-
kitchen

FB Teaser Post 5 Unable to post Able to post 1 – 5 Able to post 6– 10 Able to post 11 – 15 Able to post 16 teasers and A3
any teaser teasers teasers teasers above

namy293998
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Copywriting – 10 Unable to do any Able to do 1 – 10 Able to do 11 – 20 Able to do 21 – 30 Able to do 31 posts and above A3
Hard Sell post posts using the posts using the posts using the using the correct hard sell
correct hard sell correct hard sell correct hard sell technique - AIDA
technique - AIDA technique - AIDA technique – AIDA

Copywriting – 10 Unable to do any Able to do 1 – 10 Able to do 11 – 20 Able to do 21 – 30 Able to do 31 posts and above A3
Soft Sell post posts using the posts using the posts using the using the correct soft sell
correct soft sell correct soft sell correct soft sell technique –
technique – technique – technique – Title – Introduction of story –
Title – Title – Title – Introduction of Storytelling - CTA
Introduction of Introduction of story – Storytelling –
story – story – CTA
Storytelling – Storytelling –
CTA CTA

Frequency of 5 Unable to do any 1 – 10 posts in a 11 – 20 posts in a 21 – 30 posts in a 31 posts and above in a month A3
Posting post in a month month month month

TOTAL 40 /40

INSTAGRAM (IG)

Marks Poor Moderate Satisfactory Good Excellent Weighted Marks

Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Contents in 5 Unable to create Able to create an Able to create an Able to create an Able to create an Instagram A3
Instagram an Instagram Instagram Instagram Instagram account account and upload a profile
account account account and and upload a profile picture and a basic business
upload a profile picture and a basic profile that are complete and
picture business profile attractive

Frequency of 5 Unable to do any 1 – 10 posts in a 11 – 20 posts in a 21 – 30 posts in a 31 posts and above in a month A3
Posting post in a month month month month

Build awareness 5 Able to acquire 1 Able to acquire Able to acquire Able to acquire 1 – Able to acquire 801 followers A3
of account on – 200 followers 201 – 400 401 – 600 800 followers and above
Instagram followers followers
(Followers)

namy293998
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Hashtag 10 Unable to use the Able to use Able to use the Able to use the Able to use the correct Hashtag A3
correct Hashtag slightly the correct correct Hashtag correct Hashtag on on the bio profile or every
#eusahawan on the bio profile Hashtag on the on the bio profile the bio profile or every uploaded image (Eg: Trendy,
#uitm or every uploaded bio profile or or every uploaded uploaded image (Eg: General and Unique) as well as
#kampus image (Eg: every uploaded image (Eg: Trendy, General and compulsory Hashtag
puncakalam Trendy, General image (Eg: Trendy, General Unique) but
#BM231 and Unique) Trendy, General and Unique) inadequate
(compulsory #) and Unique) compulsory Hashtag

Attractive 10 Unable to upload Able to upload Able to upload Able to upload images Able to upload images that are A3
Picture images images images but not that are interesting in interesting in terms of
(1 – 5 pictures) interesting terms of backgrounds, backgrounds, props, lighting and
(6 – 10 pictures) props, lighting and rules of third (15 pictures and
rules of third above)
(11– 15 pictures)

Create Call To 5 Unable to create Able to create Able to create Able to create CTA Able to create CTA by A3
Action (CTA) CTA CTA but provide CTA but provide but provide phone providing phone number,
phone number phone number number and e-mail website / FB link, and e-mail
only and website / FB address only address
link only

TOTAL 40 /40

OVERALL 80 /80 X 30 =
TOTAL

namy293998
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRICS
SOCIAL MEDIA PORTFOLIO REPORT (10%)

COURSE NAME : PRINCIPLES OF ENTREPRENEURSHIP

COURSE CODE : ENT530
STUDENT’S NAME : ______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
LECTURER’S NAME : ______________________________________________________________________
PROGRAM : ______________________________________________________________________
GROUP : ______________________________________________________________________

Marks Poor Moderate Satisfactory Good Excellent Weighted Marks

Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Preliminary 5 Provide poor Provide moderate Provide Provide good Provide excellent A3
materials preliminary preliminary materials satisfactory preliminary preliminary
materials  Cover page (1 preliminary materials materials
 Cover page (1 mark) materials  Cover page (1  Cover page (1
mark)  Acknowledgement  Cover page (1 mark) mark)
 Acknowledgement (1 mark) mark)  Acknowledgem  Acknowledgeme
(1 mark)  Executive  Acknowledgeme ent (1 mark) nt (1 mark)
 Executive summary summary (2 nt (1 mark)  Executive  Executive
(2 marks) marks)  Executive summary (2 summary (2
 Table of contents (1  Table of contents summary (2 marks) marks)
mark) (1 mark) marks) Table of contents Table of contents
Table of contents (1 mark) (1 mark)
(1 mark)

namy293998
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Business 5 Do not do business Do business A3

registration registration via registration via
(Suruhanjaya Suruhanjaya Suruhanjaya
Syarikat Malaysia Syarikat Malaysia Syarikat Malaysia
(SSM)) (SSM) (SSM)

Introduction of 5 Provide poor Provide moderate Provide Provide good Provide excellent A3
business introduction of introduction of satisfactory introduction of introduction of
business business introduction of business business
 Name and address  Name and business  Name and  Name and
of business address of  Name and address of address of
 Organizational business address of business business
chart  Organizational business  Organizational  Organizational
 Mission / vision chart  Organizational chart chart
 Descriptions of  Mission / vision chart  Mission / vision  Mission / vision
products / services  Descriptions of  Mission / vision  Descriptions of  Descriptions of
 Price list products / services  Descriptions of products / products /
 Price list products / services services
services  Price list  Price list
 Price list

Facebook (FB) post 5 Unable to provide any Able to provide 1 – 5 Able to provide 6 – Able to provide 11 Able to provide 16 A3
Teaser teaser post (print teasers post (print 10 teasers post – 15 teasers post teasers and above
screen) screen) (print screen) (print screen) (print screen)

Facebook (FB) post 5 Unable to provide any Able to provide 1 – Able to provide 11 Able to provide 21 Able to provide 31 A3
Copywriting – Hard hard sell post (print 10 hard sell posts – 20 hard sell posts – 30 hard sell hard sell posts and
Sell screen) (print screen) (print screen) posts (print above (print screen)
screen)

Facebook (FB) post 5 Unable to provide any Able to provide 1 – Able to provide 11 Able to provide 21 Able to provide 31 A3
Copywriting – Soft soft sell post (print 10 soft sell posts – 20 soft sell posts – 30 soft sell soft sell posts and
Sell screen) (print screen) (print screen) posts (print above (print screen)
screen)

Facebook (FB) – 5 Unable to provide any Able to provide 1 – Able to provide 11 Able to provide 21 Able to provide 31 A3
Frequency of posting in a month 10 posting in a – 20 posting in a – 30 posting in a posting and above in
Posting (print screen) month (print screen) month (print month (print a month (print
screen) screen) screen)

namy293998
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Facebook (FB) – 5 Unable to provide any Able to provide sales Able to provide Able to provide Able to provide sales A3
Sales report sales report and report and evidence sales report and sales report and report and evidence
evidence (print with minimal sales of evidence with total evidence with with total sales of
screen) RM20 as well as sales of RM40 as total sales of RM61 and above as
complete customer well as complete RM60 as well as well as complete
information customer complete customer information
(customer’s name, information customer (customer’s name,
address, payment (customer’s name, information address, payment
method and delivery address, payment (customer’s method and delivery
method – tracking method and name, address, method – tracking
no) (print screen) delivery method – payment method no) (print screen)
tracking no) (print and delivery
screen) method – tracking
no) (print screen)

Create contents on 5 Unable to provide an Able to provide an Able to provide an Able to provide an Able to provide an A3
Instagram Instagram account Instagram account Instagram account Instagram Instagram account
(print screen) (print screen) and upload a account and and upload a profile
profile picture (print upload a profile picture and a basic
screen) picture and a business profile that
basic business are complete and
profile (print attractive (print
screen) screen)

Build awareness of 5 Able to acquire 1 – Able to acquire 201 Able to acquire 401 Able to acquire 1 Able to acquire 801 A3
account on 200 followers (print – 400 followers (print – 600 followers – 800 followers followers and above
Instagram screen) screen) (print screen) (print screen) (print screen)
(Followers)

Hashtag 5 Unable to provide the Able to use slightly Able to use the Able to use the Able to use the A3
correct Hashtag on the correct Hashtag correct Hashtag on correct Hashtag correct Hashtag on
#eusahawan the bio profile or every on the bio profile or the bio profile or on the bio profile the bio profile or
#uitm uploaded image (print every uploaded every uploaded or every uploaded every uploaded
#kampus screen) image (print screen) image (print image but image as well as
puncakalam screen) inadequate compulsory Hashtag
#BM231 compulsory (print screen)
(compulsory #) Hashtag (print
screen)

namy293998
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Attractive Picture 5 Unable to upload any Able to upload 1 – 5 Able to upload 6 – Able to upload Able to upload 15 A3
picture pictures 10 pictures but not 11– 15 pictures pictures and above
(print screen) (print screen) interesting that are that are interesting in
(print screen) interesting in terms of
terms of backgrounds, props,
backgrounds, lighting and rules of
props, lighting and third (print screen)
rules of third (print
screen)

Create Call To 5 Unable to create CTA Able to create CTA Able to create CTA Able to create Able to create CTA A3
Action (CTA) (print screen) but provide phone but provide phone CTA but provide by providing phone
number only (print number and phone number number, website /
screen) website / FB link and e-mail FB link, and e-mail
only (print screen) address only address (print
(print screen) screen)

Instagram (IG) – 5 Unable to do any post 1 – 10 posts in a 11 – 20 posts in a 21 – 30 posts in a 31 posts and above A3
Frequency of in a month (print month (print screen) month (print month (print in a month (print
Posting screen) screen) screen) screen)

Instagram (IG) – 5 Unable to provide any Able to provide sales Able to provide Able to provide Able to provide sales A3
Sales report sales report and report and evidence sales report and sales report and report and evidence
evidence (print with minimal sales of evidence with total evidence with with total sales of
screen) RM20 as well as sales of RM40 as total sales of RM61 and above as
complete customer well as complete RM60 as well as well as complete
information customer complete customer information
(customer’s name, information customer (customer’s name,
address, payment (customer’s name, information address, payment
method and delivery address, payment (customer’s method and delivery
method – tracking method and name, address, method – tracking
no) (print screen) delivery method – payment method no) (print screen)
tracking no) (print and delivery
screen) method – tracking
no) (print screen)

Conclusion 5 Unclear conclusion Moderate conclusion Satisfactory Good conclusion Excellent conclusion A3
on social media on social media conclusion on on social media on social media
portfolio portfolio social media portfolio portfolio
portfolio

namy293998
 Marks Poor Moderate Satisfactory Good Excellent Weighted Marks
Criteria C P A
Allocated (1) (2) (3) (4) (5) Obtained (%)

Appendices 5 Provide poor and Provide moderate Provide satisfaction Provide good and Provide excellent A3
irrelevant appendices and relevant and relevant relevant and relevant
related to business appendices related appendices related appendices appendices related
and social media to business and to business and related to to business and
portfolio social media social media business and social media portfolio
portfolio portfolio social media
portfolio

Writing style, 5 Poor writing style, Moderate writing Satisfactory writing Good writing Excellent writing A3
spelling and spelling and a lot of style, spelling and style, spelling and style, spelling and style, spelling and
grammar grammatical errors minimal grammatical sentences were sentences were sentences were well
errors correctly correctly written and
constructed constructed and expressed
well-articulated

Format and 5 Provide poor format Provide moderate Provide satisfaction Provide good Provide excellent A3
organization and organization of format and format and format and format and
overall report organization of organization of organization of organization of
overall report overall report overall report overall report

Teamwork 5 Never contribute Rarely Occasionally Usually Routinely contribute A3

(Group Work) ideas and contribute ideas contribute contribute ideas, constructive ideas,
perform tasks and perform ideas and perform tasks, perform all tasks,
tasks perform tasks tolerant and fair high tolerance and
decision outstanding decision

TOTAL 100 /100 X 10 =

namy293998