Macro Environment Analysis Demographic Environment
Macro Environment Analysis Demographic Environment
Macro Environment Analysis Demographic Environment
Demographic environment
Bangladesh is a developing country with total population of 166,280,712 (July 2014 est.) and
with population growth rate 1.6% (2014 est.). (Index Mundi, 2013)
The country's population is distributed throughout its 64 districts except for the three Hill Tracts
districts, which are rather sparsely inhabited. The number of households is about 20 million. A
household consists of 5.6 persons on average. The level of urbanization is low at 20%.The
capital city of Dhaka has an estimated population of 8.58 million. The density of population per
28.4% of total population lives in urban area and 71.6% population lives in rural area.The four
recognized religions in the country are Islam 89%, Hinduism 8%, Buddhism 1% and Christianity
0.5%. So it is very important to provide this huge Muslim consumer segment with “Halal”
product. 98% of the population are Bengali, other 2% includes tribal groups, non-Bengali
Muslims.