SIRENA-TRAVEL PROFILE

• Departure Control System (DCS) developed by Sirena-Travel

runs at 190 airports including Beijing, Antalya, Munich,
Frankfurt-am-Main, Tokyo Narita Airport and is certified for use
on the platforms SITA CUTE, ULTRA CUSE, ARINC
iMUSE/vMUSE, RESA CREWS, AIRIT EASE, and SITA
Founded in 2001, Sirena-Travel is one of the leading providers in CUSS
the field of next generation Passenger Service Systems (PSS).
• DCS serves over 20 million passengers of 40 airlines annually,
among them China Southern Airlines, Air China, Finnair,
• Sirena-Travel is an IATA Strategic Partner, and an IATA working Flydubai, Air Koryo, Iran Aseman Airlines, etc.
group’s participant (including IATA NDC API)
• Over 50 airlines are hosted in the Sirena-Travel Inventory
• 200 airlines globally use distribution services provided by Sirena-
Travel • Sirena-Travel’s market share stands at 60 percent in Russia
and CIS countries
• A network of 600 travel agencies sell airline services through the
Global Distribution System (GDS) Sirena-Travel
SIRENA-TRAVEL PROFILE

• ATPCO & SITA AIRFARES are uploaded into Sirena-Travel on

a regular basis

• Third-party integration experience has already been gained

through established connections with systems such as RMS
• 211 internet stores have been provided with E-Commerce Lufthansa System Rembrandt, FFP Lufthansa, Comarch, and
solutions developed by Sirena-Travel and together process over Azimut
4 million online sales transactions annually.
• Settled Electronic Ticketing System (ETS) links exist between
• Sirena-Travel owns two 24x7x365 staffed datacenters in airlines hosted in Sirena-Travel’s inventory system and their
Frankfurt-am Main(Germany) and Moscow (Russia) interline / code-share partners, for example: Hahn Air,
Lufthansa, Aigle Azur, Air Berlin, Korean Airline, Asiana
• Day-and-night, in three levels organized helpline is based on call- Airlines, Aeroflot
center responders and the assistance by skilled technologists
and developers • Intermodal carriage involving Deutsche Bahn AG is being
distributed through GDS Sirena-Travel using AccessRail’s
• 40 million boarded passengers are processed interline gateway
SIRENA-TRAVEL PROFILE

Leonardo PSS is a passenger-centric, intelligent airline platform,

which ensures an “all-in-one” solution in combination with an
affordable pricing policy, short implementation deadlines and
quick “time-to-market” for all sales channels.

Developed by Sirena-Travel, Leonardo Passenger Service System

(PSS) is a universal IT platform, which is intended to be used by all
categories of carriers.

Thank you for your interest in Leonardo PSS.

For more information visit our website at www.leonardo.aero
or contact us by e-mail:
pss@leonardo.aero
pss.leonardo.aero@sirena-travel.ru
LEONARDO PSS ESSENTIAL FEATURES

Leonardo PSS is a complete set of IT products and services for

airlines, which in combination with flexibility of the open platform
design possesses a number of essential features.

The third generation Passenger Service System Leonardo is an

open-architecture platform, and a newly developed software
consisting of a complete set of functional components that integrate
all aspects of the airline business into a single information Leonardo PSS is intended to be used by all categories of
framework. carriers:

• full service airlines

• regional airlines

• low-cost airlines

• charter airlines
LEONARDO PSS ESSENTIAL FEATURES
• Supports E-Ticket (ET) technology and ancillary sales with the
issuing of Electronic Miscellaneous Documents (EMD).

• Provides a Graphical User Interface (GUI) with a content-

sensitive help system.
THE ALL-IN-ONE SOLUTION
• Ensures compatibility with any internal and external products and
• Delivers Business Rules-based process Intelligence. Business services used by the airlines.
rules fully reflect a variety of marketing strategies defined by
airlines for different segments of the market.

• Assures compliance of all system’s components with IATA

standards, IATA Simplifying-The-Business (StB) program, NDC
standards and is BSP certified.

• Provides functionality of interline and code-share agreements

and GDS links.
LEONARDO PSS ESSENTIAL FEATURES

• 24/7 customer support of migration, pre- & post-migration

phases and production

• Complimentary training and consulting services on each stage

of migration and production are available
‘PLUG AND PLAY’
• The Technical Support System is organized in three levels and
• Seamless migration process is based on call-center responders and the assistance by
skilled technologists and developers
• Implementation is possible on a short deadline, based on a
detailed project implementation work plan
• AFFORDABLE PRICING POLICY
• Quick time to market in all sales channels
• Transparent costs (no hidden costs)
• Content-sensitive help system is integrated into each system
component • Package based price

• Competitive pricing policy

EFFICIENT SALES MANAGEMENT
LEONARDO PSS
SYSTEM CORE
STATISTICS & REVENUE RESERVATION INVENTORY &
TICKETING FARES & PRICING
ANALYTICS INTEGRITY SYSTEM SCHEDULE
INTEGRATED & STANDELONE SOLUTIONS
WEB SERVICE PAYMENT MESSAGING
DCS E-COMMERCE RMS LOYALTY
GATEWAY SOLUTION SOLUTION
WEIGHT & AGENCY MANAGEMENT CREW SECURITY LEVEL STANDARD REFERENCE
CRM MYCHARTER SYSTEM DATABASE
BALANCE MANAGEMENT ACCESS

Airline’s Direct Sales Channels Airline’s Indirect Sales Channels

(GDS)
NDC

Internet Web Service Links to major GDS:

Graphical User
booking engine Gateway (XML Amadeus, Galileo, Apollo, Worldspan,
Interface (GUI)
(IBE) protocol) Sabre, Abacus, TravelSky etc.

Online & Offline sales tools of:

Call Centre
- BSP/ARC Agent
Airport & City Ticket Offices
- TCH (Russia & CIS) Agent
Online Sales Tools: - Mobile apps - Web-Site
- GDS Agent n (Direct Link)
INTEGRATION CAPABILITIES
Internal
LEONARDO PSS
STATISTICS & REVENUE RESERVATION INVENTORY &
TICKETING FARES & PRICING
ANALYTICS INTEGRITY SYSTEM SCHEDULE
INTEGRATION BUS
WEB SERVICE PAYMENT MESSAGING
DCS E-COMMERCE RMS LOYALTY
GATEWAY SOLUTION SOLUTION
WEIGHT & AGENCY MANAGEMENT CREW SECURITY LEVEL STANDARD REFERENCE
CRM MYCHARTER SYSTEM DATABASE
BALANCE MANAGEMENT ACCESS

Integration Capabilities
ARIMP, EDIFACT, XML,NDC

External

Electronic Data 3rd Party

Airline’s Partners
Interchange System APIS Service Providers

Codeshare Partners DCS

Interline Partners Government Aviation RMS
GDS Authorities (Security) Loyalty
Ground Handlers etc.
SYSTEM COMPONENTS

System uses a collection of business rules to encode behavior

and response of the system to a specific set of business
processes and events. Airline determines appropriate marketing
strategies to operate on different markets and to build competitive
business partnerships. Business rules fully reflect marketing
The Leonardo PSS’s core is an Inventory system, which consists of strategies defined by airline and intended to download into the
a set of standard business processes with the highest degree of system.
automation. The Inventory system provides:
Business Process Intelligence of Leonardo PSS allows airlines to
• schedule management implement different strategies to cope successfully with other
competitors and increase customer satisfaction through improved
• inventory management service quality. The well thought out concept of business process
management and precise configuration of Leonardo PSS provide
• re-accommodation management airline with 'smart' tool to build its own unique business model.

• sales management. Leonardo PSS combines a comprehensive set of fully integrated

IT solutions for airlines:
SYSTEM COMPONENTS

LEONARDO FARES&PRICING.

Fares&Pricing solutions are designed in

accordance with IATA/ATPCO industry standards
and offer airlines flexible choice of using Internal
SYSTEM CORE: Fare database, ATPCO and SITA database.
LEONARDO RESERVATION SYSTEM.

Reservation solutions enable airlines to maximize

LEONARDO INVENTORY&SCHEDULE.
bookings and optimize revenue through all
distribution channels by providing easy tools to
Inventory solutions provide airlines with the next
make reservation with ancillary services.
generation inventory and schedule management LEONARDO STATISTICS&ANALYTICS.
technologies, which allow to have tight
implementation deadline, quick time to market in all Statistics solution provides airlines and travel
sales channels and optimize overall airline's agencies with statistics data about reservations and
revenue. Leonardo PSS is a universal IT platform, sales made through GDS Sirena-Travel. RET file
LEONARDO REVENUE INTEGRITY. format producing by Sirena-Travel completely
which intended to use by all categories of carriers:
full service, regional, low-cost and charter. meets the standards of IATA/BSP/ARC/TCH and
Revenue Integrity solutions enable airlines to reflects all necessary sales information. Sirena-
monitor and control the bookings in terms of Travel delivers required data to form HOT files
revenue leakage. The main purpose of this system used by IATA and TCH for the further processing.
is to control of "non-revenue” bookings that have a Airlines and Travel Agencies are ensured with
LEONARDO TICKETING. negative impact on the flight profitability. access to Sirena-Travel’s Statistics Data regarding
booked segments made through GDS with
Ticketing solutions provide airlines with ticketing possibility to unload reporting data in EXCEL or
management functions including setting and control HTML format.
paper, electronic ticket output along with issuing of
EMD for ancillary services sales and update.
INTEGRATED AND STANDALONE SOLUTIONS:

LEONARDO E-COMMERCE.
LEONARDO WEB SERVICES GATEWAY.
Oxygen E-commerce solutions give airlines
Web Services Gateway provides airlines and travel
LEONARDO DCS. capability to manage and increase online sales
agencies with XML- Gate and XML-protocol to
through configurable web booking engine, search
develop their own unique web-engine to arrange
Astra DCS solutions enable airlines to automate tools and mobile applications by providing air
online sales services based on Sirena-Travel GDS
airport processes of departure control, passengers tickets and ancillary services sales, check-in
content.
check-in (including web check-In & self check-In) services, issuing of award tickets, ET/EMD and
and post-departure supervision boarding passes, ensuring automated
reissue/refund.

LEONARDO MESSAGING SOLUTION.

LEONARDO RMS.
Messaging solution provides customer with
Revenue Management System solutions allow
information about significant changes occurred in
airlines to maximize sales and optimize revenue by
LEONARDO PAYMENT SOLUTION. the airline's inventory system: flight cancelation,
using up-to-date flexible management techniques.
flight delay, flight number change, rerouting
Our RMS solutions allows to maximize flight sales
Leonardo Payment is a payment gateway, which (departure / arrival), etc. Depending on contacts left
by calculation of optimal protection levels,
ensures processing and verification payment by customers messaging solution offers real-time
possibility to set airline’s own sales scenarios and
transactions through secure Internet connections. text transmission via sms or by email.
optimal segment capacity allocation on multiple-
The payment gateway allows airline to accept
segments flights.
credit cards of different payment providers (VISA,
MasterCard, American Express, JCB) and other
forms of electronic payment. The payment can be
made through web-site, banking terminal and self- LEONARDO CRM.
service kiosk. Leonardo Payment is PCI DSS
certified system based on 3D secure protocol, CRM solution allows airlines to organize their contacts with customers, to track and
which ensures efficient fraud monitoring. store information about customer interactions. CRM system provides airline with
the information they need to know their customers' wants and needs in order to
form individualized relationships, to construct a customer satisfaction survey and
decide what product the customers might be interested in.
 LEONARDO LOYALTY.
LEONARDO MYCHARTER.
LEONARDO CREW MANAGEMENT.
Loyalty solutions provide airlines with loyalty
MyCharter provides airlines and travel agencies
management functions to attract new customers, to Crew Management System enables airlines to
with integrated B2B solutions which allow to get E-
increase loyalty of existing customers and as a better manage the crew, control operating costs
Ticketing done for all passengers of the flight
result to gain additional revenue. and to support crew planning, operations and
instantly. Graphical user interface (GUI) ensures
travel agents to make reservation and issue ET services.
with no any professional knowledge of a
reservation system.

LEONARDO AGENCY MANAGEMENT SYSTEM.

LEONARDO SECURITY LEVEL ACCESS.
Agency Management System is designed to
provide IT support for services delivered by travel Thanks to Security Level Access the whole system
LEONARDO WEIGHT&BALANCE. agencies and their network to customers through and its database are protected from the unwanted
GDS Sirena-Travel including resource management actions of unauthorized users through the selective
Weight & Balance solutions help airlines and and access management of sub-agents and
ground handlers to improve their productivity by restriction of access to a particular system’s
corporate clients based on advance-fee loan components. The security system grants access by
providing with a load planning tools that have a scheme.
graphical user interface (GUI), safely loads and association of user’s account with the resources
dispatches aircraft and incorporated legally that the user is allowed to access, based on
required documentation to support ideal trim system’s authorization policy.
calculations to maximize fuel efficiency.

LEONARDO STANDARD REFERENCE DATABASE.

Standard reference Database is a specific set of data holding structured information and
using across the whole system or particular applications and processes. Our system provides
support of common reference database used by and across the whole system and airline’s
database developed and used by airline itself for its specific needs.
IMPLEMENTATION AND SUPPORT

Sirena-Travel’s Technical Support System is organized into three

levels and categorized as follows:

Sirena-Travel provides airlines with professional consulting and

training services and ensures customization of different PSS’s
Leonardo components in accordance with the specific airline’s Level 1 support is the first responders at the call-center who
business processes and third party IT product’s integration needs. trained to diagnose and resolve common client’s problems.
Each PSS Leonardo system’s component is ensured with content-
sensitive help system. Level 2 support is the higher skilled technologist’s level having a
solid working knowledge of the systems with specially trained
Professional Consulting services are provided by specially trained ability to think to a degree outside the box and who gets the ball
staff on each stage of migration and production. from Level 1.

Sirena-Travel ensures implementation procedure on a tight Level 3 support staff resolves the problems which can not be
deadline, based on detailed project implementation work plan and handled by Level 2 support personnel. Level 3 is the last resort
guarantees 24/7 customer support of migration, pre- & post- when confronting complex client’s issues. They are typically
migration phases and production. developers and programmers.
Sirena-Travel GmbH
49, Savignystrasse,
Frankfurt-am-Main, Germany 60325
Tel.:+49 69 74308744
Tel.:+49 69 74308764
http:// leonardo.aero
http:// sirena-travel.com
e-mail: pss@leonardo.aero