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Syllabus Management of Financial Services

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BC 008 MANAGEMENT OF FINANCIAL SERVICES

L T P Cr
4 0 0 4
Course Objective: The objective of the course is to make the students familiar with the concept and
fundamental aspects of financial services.

UNIT-I
Financial Services: Meaning and Definition, Role of Financial Services in a financial system.
Leasing: Meaning and features, Introduction to equipment leasing: Types of Leases, Evolution of Indian
Leasing Industry.
Lease Evaluation: Lease vis-à-vis Buy - Lease Evaluation in practice.
Legal Aspects of Leasing: present Legislative Framework, Tax aspects of leasing. (10 Hours)

UNIT - II
Hire purchase: Concept and characteristics of hire purchase, difference between hire purchase and leasing.
Mathematics of Hire purchase: calculation of effective interest Rate - Legal Aspects of hire purchase - Tax
implications of hire Purchase. (6 Hours)

UNIT-III
Merchant Banking: Nature and scope of Merchant Banking - Regulation of Merchant Banking Activity -
overview of current Indian Merchant Banking scenario - structure of Merchant Banking industry - primary
Markets in India - professional Ethics and code of conduct - current Development. (8 Hours)

UNIT - IV
Credit Rating: Concept of credit Rating. Types of credit Rating - Advantages and Disadvantages of credit
Rating - credit Rating Agencies & their Methodology - Emerging avenues of Rating services - International
credit Rating practices. (6 Hours)
Factoring: concept, nature and scope of Factoring - Forms of Factoring - Factoring vis-à-vis Bills Discounting
- Factoring vis-à-vis credit Insurance - Factoring vis-à-vis Forfeiting- Evaluation of a Factor - Legal Aspects of
Factoring – Evaluation of Factoring - Factoring in India current Developments. (6 Hours)

UNIT-V
Securitization / Mortgages: Meaning, nature and scope of securitization, securitization as Funding
Mechanism, securitization of Residential Real Estate - whole Loans - Mortgages - Graduated-payment. (4
Hours)
Depository: Meaning, Evolution, Merits and Demerits of Depository, process of Dematerialization. Brief
description of NSDL and CDSL. (4 Hours)
Security Brokerage: Meaning of Brokerage, types of brokers, Difference between broker and jobber, SEBI
Regulations relating to brokerage business in India. (4 Hours)

Text Books:
1 Bhalla, V. K. “Management of Financial Services” Anmol Publications
2 Clifford Gomez “ Financial Markets, Institutions and Financial Services”, PHI Learning
3 Rose, Peter and Hudgins, Sylvia, “Bank Management and Financial Services”, McGraw
Hills.
Reference Books:
1. Padamlatha, “Management of Banking and Financial Services”, Pearson Education.
2. Saunders, Antony and Cornett, Marcia, “Financial Institutions Management: A Risk
Management Approach”, McGrawHills.
BM017 MARKETING MANAGEMENT- II
L T P Cr
3 1 0 3.5

Objective:- To further enrich what student has learnt in marketing -I for effective
marketing practice.
MODULE-I
Planning & Strategy: Marketing Planning, Marketing Oriented Strategic Planning. (8 hours)
Consumer Behaivour: Factors influencing buying behaviour, buying decision process, Industrial
buying behaviour. (12 hours)
MODULE-II
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy,
Recruitment and Managing Sales force. (12 hours)
MODULE-III
Sales quotas, Sales territories, Sales incentives and negotiation. (12 hours)
( A minimum of 8 case studies will be taken up during the semester)
Text Books:-
1. Kotler & Armstrong; Principles of Marketing Management, PHI
2. Gupta, S.L., Sales & Distributions Management, Excel Books
3. Anderson; R. Professional Sales Management, Englewood Cliffs, New Jersey, PHI
Reference Book:-
1. Richard R. Still; Edward W. Cundiff, Norman A.P. Govoni, PHI

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