1972 - 1985: The Founding of Microsoft: Paul Allen Bill Gates
1972 - 1985: The Founding of Microsoft: Paul Allen Bill Gates
1972 - 1985: The Founding of Microsoft: Paul Allen Bill Gates
Paul Allen and Bill Gates pose for the camera on October 19, 1981, surrounded by PCs after
signing a pivotal contract with IBM.[15]:228
Childhood friends Bill Gates and Paul Allen sought to make a business utilizing their
shared skills in computer programming.[16] In 1972 they founded their first company,
named Traf-O-Data, which sold a rudimentary computer to track and analyze automobile
traffic data. While Gates enrolled at Harvard, Allen pursued a degree in computer
science at Washington State University, though he later dropped out of school to work
at Honeywell.[17] The January 1975 issue of Popular Electronics featured Micro
Instrumentation and Telemetry Systems's (MITS) Altair 8800 microcomputer,[18] which
inspired Allen to suggest that they could program a BASIC interpreter for the device.
After a call from Gates claiming to have a working interpreter, MITS requested a
demonstration. Since they didn't yet have one, Allen worked on a simulator for the Altair
while Gates developed the interpreter. Although they developed the interpreter on a
simulator and not the actual device, it worked flawlessly when they (in March 1975)
demonstrated the interpreter to MITS in Albuquerque, New Mexico. MITS agreed to
distribute it, marketing it as Altair BASIC.[15]:108, 112–114 Gates and Allen officially established
Microsoft on April 4, 1975, with Gates as the CEO.[19] The original name of "Micro-Soft"
was suggested by Allen.[20][21] In August 1977 the company formed an agreement with
ASCII Magazine in Japan, resulting in its first international office, "ASCII
Microsoft".[22] Microsoft moved to a new home in Bellevue, Washington in January
1979.[19]
Microsoft entered the operating system (OS) business in 1980 with its own version
of Unix, called Xenix.[23] However, it was MS-DOS that solidified the company's
dominance. After negotiations with Digital Research failed, IBMawarded a contract to
Microsoft in November 1980 to provide a version of the CP/M OS, which was set to be
used in the upcoming IBM Personal Computer (IBM PC).[24] For this deal, Microsoft
purchased a CP/M clone called 86-DOS from Seattle Computer Products, which it
branded as MS-DOS, though IBM rebranded it to PC DOS. Following the release of the
IBM PC in August 1981, Microsoft retained ownership of MS-DOS. Since IBM
had copyrightedthe IBM PC BIOS, other companies had to reverse engineer it in order
for non-IBM hardware to run as IBM PC compatibles, but no such restriction applied to
the operating systems. Due to various factors, such as MS-DOS's available software
selection, Microsoft eventually became the leading PC operating systems
vendor.[25][26]:210 The company expanded into new markets with the release of the Microsoft
Mouse in 1983, as well as with a publishing division named Microsoft Press.[15]:232Paul
Allen resigned from Microsoft in 1983 after developing Hodgkin's disease.[27] Allen
claimed that Gates wanted to dilute his share in the company when he was diagnosed
with Hodgkin’s disease because he didn’t think he was working hard enough. [28] After
leaving Microsoft, Allen lost billions of dollars on ill-conceived or mistimed technology
investments. He later invested in low-tech sectors, sports teams, and commercial real
estate.[29]
1985–1994: Windows and Office
Windows 1.0 was released on November 20, 1985 as the first version of the Microsoft Windows
line
Despite having begun jointly developing a new operating system, OS/2, with IBM in
August 1985,[30] Microsoft released Microsoft Windows, a graphical extension for MS-
DOS, on November 20.[15]:242–243, 246 Microsoft moved its headquarters to Redmond on
February 26, 1986, and on March 13 went public,[31] with the resulting rise in stock
making an estimated four billionaires and 12,000 millionaires from Microsoft
employees.[32] Microsoft released its version of OS/2 to original equipment
manufacturers (OEMs) on April 2, 1987.[15] In 1990, due to the partnership with IBM,
the Federal Trade Commission set its eye on Microsoft for possible collusion, marking
the beginning of over a decade of legal clashes with the U.S. government. [33] :243–
244
Meanwhile, the company was at work on a 32-bit OS, Microsoft Windows NT, which
was heavily based on their copy of the OS/2 code. It shipped on July 21, 1993, with a
new modular kernel and the Win32 application programming interface (API),
making porting from 16-bit (MS-DOS-based) Windows easier. Once Microsoft informed
IBM of NT, the OS/2 partnership deteriorated.[34]
In 1990, Microsoft introduced its office suite, Microsoft Office. The suite bundled
separate productivity applications, such as Microsoft Word and Microsoft Excel.[15]:301 On
May 22, Microsoft launched Windows 3.0, featuring streamlined user interface graphics
and improved protected mode capability for the Intel 386 processor.[35] Both Office and
Windows became dominant in their respective areas.[36][37]
On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive
Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15,
1994, Microsoft induced many OEMs to execute anti-competitive "per processor"
licenses. Under a per processor license, an OEM pays Microsoft a royalty for each
computer it sells containing a particular microprocessor, whether the OEM sells the
computer with a Microsoft operating system or a non-Microsoft operating system. In
effect, the royalty payment to Microsoft when no Microsoft product is being used acts as
a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988,
Microsoft's use of per processor licenses has increased."[38]
1995–2007: Foray into the Web, Windows 95, Windows XP, and
Xbox
Microsoft released the first installment in the Xbox series of consoles in 2001. The Xbox,
graphically powerful compared to its rivals, featured a standard PC's 733 MHz Intel Pentium III
processor.
Following Bill Gates's internal "Internet Tidal Wave memo" on May 26, 1995, Microsoft
began to redefine its offerings and expand its product line into computer networking and
the World Wide Web.[39] The company released Windows 95 on August 24, 1995,
featuring pre-emptive multitasking, a completely new user interface with a novel start
button, and 32-bit compatibility; similar to NT, it provided the Win32 API.[40][41]:20 Windows
95 came bundled with the online service MSN (which was at first intended to be a
competitor to the Internet), and (for OEMs) Internet Explorer, a web browser. Internet
Explorer was not bundled with the retail Windows 95 boxes because the boxes were
printed before the team finished the web browser, and instead was included in the
Windows 95 Plus! pack.[42] Branching out into new markets in 1996, Microsoft
and General Electric's NBC unit created a new 24/7 cable news
channel, MSNBC.[43] Microsoft created Windows CE 1.0, a new OS designed for devices
with low memory and other constraints, such as personal digital assistants.[44] In October
1997, the Justice Department filed a motion in the Federal District Court, stating that
Microsoft violated an agreement signed in 1994 and asked the court to stop the bundling
of Internet Explorer with Windows.[15]:323–324
In 1996, Microsoft released Windows CE, a version of the operating system meant for personal
digital assistants and other tiny computers.
On January 13, 2000, Bill Gates handed over the CEO position to Steve Ballmer, an old
college friend of Gates and employee of the company since 1980, while creating a new
position for himself as Chief Software Architect.[15]:111, 228[19] Various companies including
Microsoft formed the Trusted Computing Platform Alliance in October 1999 to (among
other things) increase security and protect intellectual property through identifying
changes in hardware and software. Critics decried the alliance as a way to enforce
indiscriminate restrictions over how consumers use software, and over how computers
behave, and as a form of digital rights management: for example the scenario where a
computer is not only secured for its owner, but also secured against its owner as
well.[45][46] On April 3, 2000, a judgment was handed down in the case of United States v.
Microsoft,[47] calling the company an "abusive monopoly."[48] Microsoft later settled with the
U.S. Department of Justice in 2004.[31] On October 25, 2001, Microsoft released Windows
XP, unifying the mainstream and NT lines of OS under the NT codebase. [49] The
company released the Xbox later that year, entering the game console market dominated
by Sony and Nintendo.[50] In March 2004 the European Union brought antitrust legal
action against the company, citing it abused its dominance with the Windows OS,
resulting in a judgment of €497 million ($613 million) and requiring Microsoft to produce
new versions of Windows XP without Windows Media Player: Windows XP Home Edition
N and Windows XP Professional N.[51][52] In November 2005, the Xbox 360 was released.
There were two versions, a no-frills version for $299.99 and a bells-and-whistles version
for $399.99.[53]
2007–2011: Microsoft Azure, Windows Vista, Windows 7, and
Microsoft Stores
CEO Steve Ballmer at the MIXevent in 2008. In an interview about his management style in 2005,
he mentioned that his first priority was to get the people he delegates to in order. Ballmer also
emphasized the need to continue pursuing new technologies even if initial attempts fail, citing the
original attempts with Windows as an example.[54]
Released in January 2007, the next version of Windows, Vista, focused on features,
security and a redesigned user interface dubbed Aero.[55][56] Microsoft Office 2007,
released at the same time, featured a "Ribbon" user interface which was a significant
departure from its predecessors. Relatively strong sales of both products helped to
produce a record profit in 2007.[57] The European Union imposed another fine of
€899 million ($1.4 billion) for Microsoft's lack of compliance with the March 2004
judgment on February 27, 2008, saying that the company charged rivals unreasonable
prices for key information about its workgroup and backoffice servers. Microsoft stated
that it was in compliance and that "these fines are about the past issues that have been
resolved".[58] 2007 also saw the creation of a multi-core unit at Microsoft, following the
steps of server companies such as Sun and IBM.[59]
Gates retired from his role as Chief Software Architect on June 27, 2008, a decision
announced in June 2006, while retaining other positions related to the company in
addition to being an advisor for the company on key projects.[60][61] Azure Services
Platform, the company's entry into the cloud computing market for Windows, launched on
October 27, 2008.[62] On February 12, 2009, Microsoft announced its intent to open a
chain of Microsoft-branded retail stores, and on October 22, 2009 the first retail Microsoft
Store opened in Scottsdale, Arizona; the same day Windows 7 was officially released to
the public. Windows 7's focus was on refining Vista with ease of use features and
performance enhancements, rather than a large reworking of Windows. [63][64][65]
As the smartphone industry boomed in 2007, Microsoft had struggled to keep up with its
rivals Apple and Google in providing a modern smartphone operating system. As a
result, in 2010 Microsoft revamped their aging flagship mobile operating
system, Windows Mobile, replacing it with the new Windows Phone OS. Microsoft
implemented a new strategy for the software industry that had them working more
closely with smartphone manufacturers, such as Nokia, and providing a consistent user
experience across all smartphones using the Windows Phone OS. It used a new user
interface design language, codenamed "Metro", which prominently used simple shapes,
typography and iconography, utilizing the concept of minimalism. Microsoft is a founding
member of the Open Networking Foundation started on March 23, 2011. Fellow founders
were Google, HP Networking, Yahoo, Verizon, Deutsche Telekomand 17 other
companies. This nonprofit organization is focused on providing support for a new cloud
computing initiative called Software-Defined Networking.[66] The initiative is meant to
speed innovation through simple software changes in telecommunications networks,
wireless networks, data centers and other networking areas.[67]
2011–2014: Windows 8/8.1, Xbox One, Outlook.com, and Surface
devices
Following the release of Windows Phone, Microsoft undertook a gradual rebranding of its
product range throughout 2011 and 2012, with the corporation's logos, products, services
and websites adopting the principles and concepts of the Metro design
language.[68] Microsoft unveiled Windows 8, an operating system designed to power both
personal computers and tablet computers, in Taipei in June 2011.[69] A developer preview
was released on September 13, which was subsequently replaced by a consumer
preview on February 29, 2012 and released to the public in May. [70] The Surface was
unveiled on June 18, becoming the first computer in the company's history to have its
hardware made by Microsoft.[71][72] On June 25, Microsoft paid US$1.2 billion to buy the
social network Yammer.[73] On July 31, they launched the Outlook.com webmail service to
compete with Gmail.[74] On September 4, 2012, Microsoft released Windows Server
2012.[75]
In July 2012, Microsoft sold its 50% stake in MSNBC.com, which it had run as a joint
venture with NBC since 1996.[76] On October 1, Microsoft announced its intention to
launch a news operation, part of a new-look MSN, with Windows 8 later in the
month.[77] On October 26, 2012, Microsoft launched Windows 8 and the Microsoft
Surface.[72][78] Three days later, Windows Phone 8 was launched.[79] To cope with the
potential for an increase in demand for products and services, Microsoft opened a
number of "holiday stores" across the U.S. to complement the increasing number of
"bricks-and-mortar" Microsoft Stores that opened in 2012.[80] On March 29, 2013,
Microsoft launched a Patent Tracker.[81]
The Kinect, a motion-sensing input device made by Microsoft and designed as a video
game controller, first introduced in November 2010, was upgraded for the 2013 release
of the Xbox One video game console. Kinect's capabilities were revealed in May 2013:
an ultra-wide 1080p camera, function in the dark due to an infrared sensor, higher-end
processing power and new software, the ability to distinguish between fine movements
(such as a thumb movements), and determining a user's heart rate by looking at their
face.[82] Microsoft filed a patent application in 2011 that suggests that the corporation may
use the Kinect camera system to monitor the behavior of television viewers as part of a
plan to make the viewing experience more interactive. On July 19, 2013, Microsoft stocks
suffered its biggest one-day percentage sell-off since the year 2000, after its fourth-
quarter report raised concerns among the investors on the poor showings of both
Windows 8 and the Surface tablet. Microsoft suffered a loss of more than US$32
billion.[83]
In line with the maturing PC business, in July 2013, Microsoft announced that it would
reorganize the business into four new business divisions: Operating System, Apps,
Cloud, and Devices. All previous divisions will be diluted into new divisions without any
workforce cut.[84] On September 3, 2013, Microsoft agreed to buy Nokia's mobile unit for
$7 billion,[85] following Amy Hood taking the role of CFO.[86]
2014–present: Windows 10, Windows 10 Mobile, Microsoft Edge
and HoloLens
Corporate affairs
On February 4, 2014, Steve Ballmer stepped down as CEO of Microsoft and was
succeeded by Satya Nadella, who previously led Microsoft's Cloud and Enterprise
division.[87] On the same day, John W. Thompson took on the role of chairman, in place of
Bill Gates, who continued to participate as a technology advisor. [88] Thompson became
the second chairman in Microsoft’s history.[89]
On April 25, 2014, Microsoft acquired Nokia Devices and Services for $7.2 billion. [90] This
new subsidiary was renamed Microsoft Mobile Oy.[91] In May 2016, the company
announced it was laying off 1,850 workers, and taking an impairment and restructuring
charge of $950 million. During the previous summer of 2015 the company lost $7.6 billion
related to its mobile-phone business, firing 7,800 employees.[92]
On September 15, 2014, Microsoft acquired the video game development
company Mojang, best known for Minecraft, for $2.5 billion.[93] On June 8, 2017, Microsoft
acquired Hexadite, an Israeli security firm, for $100 million.[94][95] As of 2017, the company
is organised into three operating business units, and four operating development or
engineering units.
On June 4, 2018 Microsoft officially announced the acquisition of GitHub for $7.5 billion,
a deal that is expected to close by the end of the year. [96]
Products
On January 21, 2015, Microsoft announced the release of their first Interactive
whiteboard, Microsoft Surface Hub.[97] On July 29, 2015, Windows 10 was
released,[98] with its server sibling, Windows Server 2016, released in September 2016.
In Q1 2015, Microsoft was the third largest maker of mobile phones, selling 33 million
units (7.2% of all). While a large majority (at least 75%) of them do not run any version
of Windows Phone – those other phones are not categorized as smartphones by Gartner
– in the same time frame 8 million Windows smartphones (2.5% of all smartphones)
were made by all manufacturers (but mostly by Microsoft).[99] Microsoft's share of the U.S.
smartphone market in January 2016 was 2.7%.[100]
On March 1, 2016, Microsoft announced the merger of its PC and Xbox divisions, with
Phil Spencer announcing that Universal Windows Platform (UWP) apps would be the
focus for Microsoft's gaming in the future.[101] On January 24, 2017, Microsoft showcased
Intune for Education at the BETT 2017 education technology conference
in London.[102] Intune for Education is a new cloud-based application and device
management service for the education sector.[103] Microsoft planned to launch a preview
of Intune for Education "in the coming weeks", with general availability scheduled for
spring 2017, priced at $30 per device, or through volume licensing agreements. [104]
Services
In June 2016, Microsoft announced a project named Microsoft Azure Information
Protection. It aims to help enterprises protect their data as it moves between servers and
devices.[105] In November 2016, Microsoft joined the Linux Foundation as a Platinum
member during Microsoft’s Connect(); developer event in New York.[106] The cost of each
Platinum membership is US$500,000 per year.[107] Some analysts deemed this
unthinkable ten years prior, however, as in 2001 then-CEO Steve Ballmer called Linux
"cancer".[108]
In August 2018, Microsoft released two initiatives to protect cybersecurity and fight fake
news, the first called Microsoft AccountGuard[109] and the second called Defending
Democracy.[110]
In August 2018, Toyota Tsusho began a partnership with Microsoft to create fish
farming tools using the Microsoft Azure application suite for IoT technologies related to
water management. Developed in part by researchers from Kindai University, the water
pump mechanisms use artificial intelligence to count the number of fish on a conveyor
belt, analyze the number of fish, and deduce the effectiveness of water flow from the
data the fish provide. The specific computer programs used in the process fall under the
Azure Machine Learning and the Azure IoT Hub platforms.[111]
Corporate affairs
See also: Criticism of Microsoft and Embrace, extend, and extinguish
Board of Directors
The company is run by a board of directors made up of mostly company outsiders, as is
customary for publicly traded companies. Members of the board of directors as of
January 2016 are John W. Thompson, Bill Gates, Teri L. List-Stoll, Mason Morfit, Satya
Nadella, Charles Noski, Helmut Panke, Sandi Peterson, Charles W. Scharf, John W.
Stanton, and Padmasree Warrior.[112] Board members are elected every year at the
annual shareholders' meeting using a majority vote system. There are five committees
within the board which oversee more specific matters. These committees include the
Audit Committee, which handles accounting issues with the company including auditing
and reporting; the Compensation Committee, which approves compensation for the CEO
and other employees of the company; the Finance Committee, which handles financial
matters such as proposing mergers and acquisitions; the Governance and Nominating
Committee, which handles various corporate matters including nomination of the board;
and the Antitrust Compliance Committee, which attempts to prevent company practices
from violating antitrust laws.[113]
Financial
Five year history graph of NASDAQ: MSFT stock on July 17, 2013[114]
When Microsoft went public and launched its initial public offering (IPO) in 1986, the
opening stock price was $21; after the trading day, the price closed at $27.75. As of July
2010, with the company's nine stock splits, any IPO shares would be multiplied by 288; if
one were to buy the IPO today given the splits and other factors, it would cost about
9 cents.[15]:235–236[115][116] The stock price peaked in 1999 at around $119 ($60.928 adjusting
for splits).[117] The company began to offer a dividend on January 16, 2003, starting at
eight cents per share for the fiscal year followed by a dividend of sixteen cents per share
the subsequent year, switching from yearly to quarterly dividends in 2005 with eight
cents a share per quarter and a special one-time payout of three dollars per share for the
second quarter of the fiscal year.[117][118] Though the company had subsequent increases
in dividend payouts, the price of Microsoft's stock remained steady for years. [118][119]
Standard and Poor's and Moody's have both given a AAA rating to Microsoft, whose
assets were valued at $41 billion as compared to only $8.5 billion in unsecured debt.
Consequently, in February 2011 Microsoft released a corporate bond amounting to
$2.25 billion with relatively low borrowing rates compared to government bonds.[120] For
the first time in 20 years Apple Inc. surpassed Microsoft in Q1 2011 quarterly profits and
revenues due to a slowdown in PC sales and continuing huge losses in Microsoft's
Online Services Division (which contains its search engine Bing). Microsoft profits were
$5.2 billion, while Apple Inc. profits were $6 billion, on revenues of $14.5 billion and
$24.7 billion respectively.[121] Microsoft's Online Services Division has been continuously
loss-making since 2006 and in Q1 2011 it lost $726 million. This follows a loss of $2.5
billion for the year 2010.[122]
On July 20, 2012, Microsoft posted its first quarterly loss ever, despite earning record
revenues for the quarter and fiscal year, with a net loss of $492 million due to
a writedown related to the advertising company aQuantive, which had been acquired for
$6.2 billion back in 2007.[123] As of January 2014, Microsoft's market capitalization stood
at $314B,[124] making it the 8th largest company in the world by market
capitalization.[125] On November 14, 2014, Microsoft overtook Exxon Mobil to become the
2nd most valuable company by market capitalization, behind only Apple Inc. Its total
market value was over $410B — with the stock price hitting $50.04 a share, the highest
since early 2000.[126] In 2015, Reuters reported that Microsoft Corp had earnings abroad
of $76.4 billion which were untaxed by the IRS. Under U.S. law corporations don't pay
income tax on overseas profits until the profits are brought into the United States.[127]
Marketing