Kuc Zylinska - 2016 - Photomediations A Reader PDF

Photography / Media Studies / Media Arts
Photomediations: A Reader Kuc & Zylinska

Photomediations: A Reader offers a radically different way
of understanding photography. The concept that unites the
twenty scholarly and curatorial essays collected here cuts
across the traditional classification of photography as suspended
between art and social practice to capture the dynamism of the
photographic medium today. It also explores photography’s
kinship with other media - and with us, humans, as media.
The term ‘photomediations’ brings together the hybrid

ontology of ‘photomedia’ and the fluid dynamism of ‘mediation’.
The framework of photomediations adopts a processual,
and time-based, approach to images by tracing the technological,
biological, cultural, social and political flows of data that produce
photographic objects.
Contributors:
Kimberly K. Arcand : David Bate : Rob Coley :

Charlotte Cotton : Joseph DePasquale :
Alexander García Düttmann : Mika Elo : Paul Frosh :
Ya’ara Gil-Glazer : Lee Grieveson : Aud Sissel Hoel :
Kamila Kuc : Zoltan G. Levay : Frank Lindseth :
Debbie Lisle : Rafe McGregor : Rosa Menkman :
Melissa Miles : Raúl Rodríguez-Ferrándiz : Travis Rector :
Mette Sandbye : Jonathan Shaw : Ajay Sinha :
Katrina Sluis : Olivia Smarr : Megan Watzke : Joanna Zylinska
Cover image: Bill Domonkos, George, 2014 CC BY-SA
PHOTOMEDIATIONS:
A READER
edited by Kamila Kuc and Joanna Zylinska
Photomediations: A Reader
arose out of the Open and Hybrid Publishing pilot,
which was part of Europeana Space,
a project funded by the European Union’s ICT Policy
Support Programme under GA n° 621037.
See http://photomediationsopenbook.net
Edited by Kamila Kuc and Joanna Zylinska
In association with Jonathan Shaw,

Ross Varney and Michael Wamposzyc
OPEN HUMANITIES PRESS
London, 2016
First edition published by Open Humanities Press 2016
© Details of copyright for each chapter are included within
This is an open access book, licensed under Creative Commons By Attribution Share
Alike license. Under this license, authors allow anyone to download, reuse, reprint,
modify, distribute, and/or copy their work so long as the authors and source are cited
and resulting derivative works are licensed under the same or similar license.
No permission is required from the authors or the publisher. Statutory fair use and
other rights are in no way affected by the above.
Read more about the license at http://creativecommons.org/licenses/by-sa/4.0
Figures and other media included with this book may have different copyright
restrictions.
Cover and design: Michael Wamposzyc, 2016 CC BY-SA
Typeset in Fanwood Text, a free OpenType font by Barry Schwartz.
More at: http://www.identifont.com/show?2DMD
ISBN: 978-1-78542-020-7 PDF

ISBN: 978-1-78542-002-3 Print
Open Humanities Press is an international, scholar-led open access publishing

collective whose mission is to make leading works of contemporary critical thought
freely available worldwide. More at: http://openhumanitiespress.org
Contents

Photomediations: An Introduction 7
Joanna Zylinska
I Photography, Optics and Light

1. A New Kind of History?
The Challenges of Contemporary Histories of Photography 21
Ya’ara Gil Glazer
2. Painting with Light: Beyond the Limits of the Photograph 48

Melissa Miles
3. Why Burn a Photograph? A Film by Hollis Frampton 64

Alexander García Düttmann
4. Processing Color in Astronomical Imagery 75

Kimberly K. Arcand, Megan Watzke, Travis Rector, Zoltan G. Levay,
Joseph DePasquale and Olivia Smarr
II The Image in Motion

5. It Has Not Been – It Is.
The Signaletic Transformation of Photography 95
Mette Sandbye
6. The ‘Potential Mobilities’ of Photography 109

Debbie Lisle
7. The Cinematograph As an Agent of History 120

Kamila Kuc
8. What is the Value of a Technological History of Cinema? 133

Lee Grievson
9. A New/Old Ontology of Film 143

Rafe McGregor
III Hybrid Photomediations
10. Notes on a Painting of a Painted Photograph 163
Ajay Sinha
11. Boredom and Baroque Space 172

David Bate
12. Differential Interventions: Images as Operative Tools 177

Aud Sissel Hoel and Frank Lindseth
13. Glitch Studies Manifesto 184

Rosa Menkman
14. NewFotoScapes: An Interview with Charlotte Cotton 186

Jonathan Shaw
15. The Creative Power of Nonhuman Photography 201

Joanna Zylinska
IV The Networked Image

16. Benjamin, BitTorrent, Bootlegs: Auratic Piracy Cultures? 227
Raúl Rodríguez-Ferrándiz
17. The Gestural Image: The Selfie, Photography Theory and

Kinaesthetic Sociability 251
Paul Frosh
18. The New Technological Environment of Photography

and Shifting Conditions of Embodiment 268
Mika Elo
19. Authorship, Collaboration, Computation?

Into the Realm of Similar Images 283
Katrina Sluis
20. The Horrors of Visuality 290

Rob Coley
Notes on Contributors313

Photomediations: An Introduction
Joanna Zylinska
It is perhaps not too much of an overstatement to describe photography

as a quintessential practice of life. Indeed, over the last few decades
photography has become so ubiquitous that our very sense of existence
is shaped by it. In the words of Susan Sontag, ‘To live is to be photo-
graphed, to have a record of one’s life, and therefore to go on with one’s
life oblivious, or claiming to be oblivious, to the camera’s nonstop atten-
tions’ (Sontag, 2004). We regularly see ourselves and others represented
by the photographic medium, in both its formal and informal guises –
from the documentation of our life in its foetal stage via medical imaging,
through to the regular recording of our growth and maturation in family,
school and passport photographs; the incessant capture of the fleeting
moments of our life with phone cameras; and the subsequent construc-
tion of our life’s ‘timeline’ on social media. We also make sense of the
world around us through seeing it imaged. While photography used to
be something that others – professionals equipped with large machines
that allowed them to capture a better image of the world out there, adver-
tisers trying to sell us chunks of that world, photojournalists dispatched
to the world’s remote corners that few of us could regularly access – did,
we can safely say that, in the age of the camera phone and wireless com-
munication, we are all photographers now. With ‘the lighting, optics,
resolution, dynamic range, storage capacity and display of professional
digital cameras [being] continuously improved’ (All Our Yesterdays,
2014: 17), the technological developments rapidly cascade down to
everyday consumers.
Yet we are all not just photographers today: we have also become
distributors, archivists and curators of the light traces immobilised on
photo-sensitive surfaces. As Victor Burgin aptly points out, ‘the most
8 Joanna Zylinska
revolutionary event in the recent history of photography is not the arrival

of digital cameras as such, but rather the broadband connection of these
cameras to the Internet – in effect turning every photograph on the Web
into a potential frame in a boundless film’ (2011: 144). One could per-
haps go so far as to say that the availability of relatively low-cost storage
and networked distribution of digital data has changed the very ontol-
ogy of the photographic medium. Photographs function less as individ-
ual objects or as media content to be looked at and more as data flows to
be dipped or cut into occasionally. The intensity and volume of photo-
graphic activity today, and the very fact that it is difficult to do anything
– order food, go on holiday, learn about the Moon, have sex – without
having it visualised in one way or another, before, during or as part of the
experience, gives credence to Sontag’s formulation that ‘the photographs
are us’. ‘Andy Warhol’s ideal of filming real events in real time – life isn’t
edited, why should its record be edited? – has become a norm for count-
less Webcasts, in which people record their day, each in his or her own
reality show’ (Sontag, 2004).
But, in spite of the embedding of the imaging process in the experi-
ence of life on so many different levels, the traditional scholarly and cura-
torial way of discussing photography still maintains a relatively narrow
set of positions and discourses on the topic. The plethora of activities in
which photographs are involved as not just objects but also participants of
events still tend to be subsumed under one of the two general rubrics: pho-
tography as art or photography as social practice. The first rubric, rooted in
the methodology of art history, is encapsulated by numerous histories of
photography – from Beaumont Newhall’s modernist classic The History
of Photography from 1839 to the Present (1939) through to Michael
Fried’s 2008 volume, Why Photography Matters As Art As Never Before
– presented as stories of the evolution of the medium, enacted by those
separate few deemed ‘artists’. Photography is seen here as an extension,
or even overcoming, of painting. In this view, photographs are positioned
as discrete objects that yield themselves to being framed and displayed,
individually or in series, on flat surfaces in galleries and other cultural
institutions. Photographs positioned as art objects are then analysed in
aesthetic and semiotic terms, i.e. in terms of how they affect us and what
they mean. Photography functions here as ‘the “auristic” artefact…, in
which concepts such as “pure vision”, “intelligent eye” and “significant
form” are privileged’ (Gil Glazer, 2010: 8). The value of photographs as
singular items is also increasingly tied to the market, with news outlets
regularly reporting stories about ‘the most expensive photograph ever
sold’. Photographs as art objects are therefore always potential commodi-
ties, with their singularity and uniqueness validated by the transaction
between established auction houses, art galleries, collectors, and, last but
not least, artists themselves.
The second rubric under which photography tends to be catego-
rised is the one inspired by French sociologist Pierre Bourdieu’s book,
Photography: A Middle-Brow Art (1990). This more contextual perspec-
tive offered by Bourdieu looks not so much at how people take and make
photographs, as at what they do with them: how they store images in fam-
ily albums; how they join camera clubs; how ‘professionals’ are different
from ‘amateurs’; how they all contribute to the emergence of ‘popular
taste’ around photography. The area of photography as professional prac-
tice – mainly in the documentary and photojournalistic tradition, but also
in fashion and advertising – falls in-between these two traditional rubrics,
with the market once again acting as an adjudicator of appropriate cat-
egorisation. And thus the work of Henri Cartier-Bresson or Richard
Avedon becomes ‘art’, while many street or fashion photographers who
showcase their work for free on public platforms such as Flickr or 500px
are seen as hobbyists. Portrait or wedding photography largely remains
outside the ‘art’ designation, with the latter’s expectations of ‘aura’ and
‘pure vision’. The outcomes of such professional practice tend to ‘con-
form’, instead, ‘to a photographic program’, to cite Vilém Flusser (2001:
56). Indeed, their success relies precisely on this conformity. The work of
wedding or portrait photographers is therefore rarely analysed as ‘work’
but more as ‘labour’ (as in the widespread lamentations about the devalu-
ation of the photographic profession, the falling rates for images, etc.). It
is principally ‘read’ in sociological terms and perceived as a tool for cap-
turing and archiving personal memories, and thus, again, as a conduit for
social behaviour.
The inadequacy of this rather rigid binary categorisation of photog-
raphy into art and social practice has been put into question by many.
Attempts to open up the narrowly defined category of ‘photography as
art’, and to cast light across the spectrum of various photographic prac-
tices, beyond the artist-professional-amateur triangle, have been made
10 Joanna Zylinska
from various corners. Geoffrey Batchen, for instance, has called for a new
history of photography that ‘traces the journey of an image, as well as its
origin’, ‘acknowledges that photographs have multiple manifestations and
are objects as well as images’, and ‘sees beyond Europe and the United
States, and is interested in more than the creative efforts of a few white
men’ (cited in Glazer, 2010: 3). The idea of the photograph’s journey
raised by Batchen has been taken up by various artists, curators and schol-
ars in their attempts to position photographs as unstable objects, always
involved in the process of movement. As curator of the 2011 Paris Photo
fair Chantal Pontbriand has put it in the exhibition’s catalogue titled
Mutations, ‘The image becomes flexible, polymorph, more than ever tem-
poral, but also corporeal’ (Pontbriand, 2001: 13). This altered perception
of photography as an unbounded mobile object has also led to the explo-
ration of photography’s links with cinema, and to the embracing of the
media ‘contamination’ of the current photographic landscape as an artis-
tic and conceptual opportunity.
One book that deserves a mention is the aptly titled Photography
Changes Everything published by Aperture in 2012. A unique manifesto
for the transformative power of photography put together by curator and
writer Marvin Heiferman, it arose out of the Smithsonian Photography
Initiative’s project during which theorists, artists, scientists, professional
photographers and members of the public contributed short postulates
on the changing photographic condition. Heiferman’s own entry sums up
this condition most adequately:
By its very nature, photography slows time to a standstill

in order to corral and flash-freeze information. But just as
impressively and importantly, photography is active; it keeps
things moving …
Photographs don’t only show us things, they do things. They
engage us optically, neurologically, intellectually, emotion-
ally, viscerally, physically. …
[A]s photography changes everything, it changes itself as
well… (Heiferman, 2012: 16-20).
This Photomediations: A Reader is part of a larger editorial and curato-

rial project called Photomediations: An Open Book (photomediationso-
penbook.net), whose goal is to redesign a coffee-table book as an online
experience. The project takes off from these recent development around
the technology of photography and around different ways of theorising
photography as a diverse practice that not only changes ‘everything’ but
that also undergoes constant change. Yet it is perhaps even more ambi-
tious and daring in its approach than the projects mentioned above.
Responding to the inadequacy of the rigid formulations and categories
through which photography has been perceived and approached, it pro-
poses instead that it may be time to transform radically, rather than just
expand, the very notion of photography. The concept of photomediations
is therefore offered as a richer and more potent conceptual alternative. To
think in terms of photomediations is not to try and offer just a new history
of photography, as attempted by Burgin, Batchen and Ya’ara Gil Glazer,
but also a different narrative about the medium, one that remains more
attuned to its radically changing ontology. Indeed, the notion of photome-
diations aims to cut across the traditional classification of photography as
suspended between art and social practice in order to capture the dyna-
mism of the photographic medium today, as well as its kinship with other
media – and also, with us as media. It therefore offers a radically different
way of understanding photography.
The framework of photomediations adopts a process- and time-based
approach to images by tracing the technological, biological, cultural,
social and political flows of data that produce photographic objects.
Etymologically, the notion of photomediations brings together the hybrid
ontology of ‘photomedia’ and the fluid dynamism of ‘mediation’. Allowing
us to sidestep the technicist distinction between analogue and digital
photography, as well as – more radically perhaps – that between still and
moving image, the concept of photomedia foregrounds instead what is
common to various kinds of light-based practices under discussion. As Jai
McKenzie argues, ‘regardless of technological change, light is a constant
defining characteristic of photomedia intrinsically coupled with space and
time to form explicit light-based structures and experiences’ (2014: 1).
For McKenzie, photomedia encapsulate not just photographic cameras
but also cinema, video, television, mobile phones, computers and photo-
copiers. This definition takes cognisance of the fact that, to cite Jonathan
12 Joanna Zylinska
Shaw, over the last decade the photographic apparatus has been ‘reunited
with its long lost child, the moving image, … (arguably) … having given
birth to it many years ago’ (2014: 4). The concept of mediation, in turn,
highlights precisely this intertwined spatial and temporal nature of pho-
tography, pointing as it does to a more processual understanding of media
that has recently been taken up by scholars and artists alike. In Life after
New Media: Mediation as a Vital Process Sarah Kember and I make a case
for a significant shift in the way we understand so-called ‘media’. Rather
than focus on analysing discrete media objects, such as the computer, the
camera or the iPad, we suggest a richer perspective will open up if we
understand media predominantly in terms of processes of mediation, and
see them as always already entangled and networked, across various plat-
forms and scales. For Kember and I,
Mediations does not serve as a translational or transparent

layer or intermediary between independently existing enti-
ties (say, between the producer and consumer of a film or TV
program). It is a complex and hybrid process that is simultane-
ously economic, social, cultural, psychological, and technical.
Mediation, we suggest, is all-encompassing and indivisible.
This is why ‘we’ have never been separate from mediation.
Yet our relationality and our entanglement with nonhuman
entities continues to intensify with the ever more corporeal,
ever more intimate dispersal of media and technologies into
our biological and social lives. Broadly put, what we are there-
fore developing in Life after New Media is not just a theory
of ‘mediation’ but also a ‘theory of life’, whereby media-
tion becomes a key trope for understanding and articulating
our being in, and becoming with, the technological world,
our emergence and ways of intra- acting with it, as well as
the acts and processes of temporarily stabilizing the world
into media, agents, relations, and networks. (Kember and
Zylinska, 2012: xv)
Following from the above insight, we could perhaps go so far as to con-

clude that the photograph as such never just exists on its own. Instead,
what emerges are multiple and ongoing processes of photomediation.
Photography can therefore be seen as an active practice of cutting through

the flow of mediation, where ‘the cut’ operates on a number of levels: per-
ceptive, material, technical, and conceptual. In other words, photography
can be described as a practice of making cuts in the flow of imagistic data,
of stabilising data as images and objects. Performed by human and nonhu-
man agents alike, with the latter including the almost incessantly working
CCTV cameras, Google Street View equipment and satellite telescopes,
those cuts participate in the wider process of imaging the world.
In its coupling with movement, the notion of photomediations fore-
grounds another key aspect of photography: its embeddedness in the flow
of time, duration and hence life itself. Seen in this light, photography as
part of the process of photomediations presents itself as an inherent part
of life in a stronger sense than the one discussed at the beginning of this
Introduction: photography does not merely represent life but also partici-
pates in its active cutting and shaping. To say this is to make an attempt
to wrest photography away from its long-standing association with mum-
mification and death, and to show its multifarious and all-encompassing
activity – which does include moments of cutting, freeing, stoppage,
decay and even demise, but which is not limited by them. Indeed, the
conceptual framework of photomediations allows us to move beyond see-
ing photography as just a tomb, a fossilised version of the past the way
modernist theorists of the image such as André Bazin (1960) perceived
it. It also allows us to challenge the image of photography as first and
foremost a placeholder for the memory of the deceased, the way Roland
Barthes defined it in the now classic Camera Lucida – a volume that argu-
ably set the melancholy tone for the academic discourse on photography.
Yet, in the words of Catalan photographer and writer Joan Fontcuberta,
photographs can perhaps be seen more productively as ‘exclamations of
vitality’ (2014: 27).
The recognition of the on-off activity of the photographic process,
which carves life into fragments while simultaneously reconnecting
them to the imagistic flow, may allow us to conclude not only that there
is life in photography, but also that life itself is photographic. As Claire
Colebrook puts it, ‘All life … can be considered as a form of perception
or “imaging” where there is not one being that apprehends or represents
another being, but two vectors of creativity where one potential for dif-
ferentiation encounters another and from that potential forms a relatively
14 Joanna Zylinska
stable tendency or manner’ (2010: 31). This idea has its root in the phi-
losopher Henri Bergson’s book, Matter and Memory (1896), where our
experience of the world, which is always a way of sensing the world,
comes in the form of images, before it is transformed into concepts. Life
is thus always photomediated – or even, we could say, life is a sequence of
photomediations.
The notion of photomediations has made its way to an online plat-
form called Photomediations Machine (photomediationsmachine.net),
set up by myself and Ting Ting Cheng in 2013, which has served as a
first practical testing ground for its conceptual and visual working. Taking
the inherent openness and entanglement of various media objects on
board, Photomediations Machine is a curated online space where the
dynamic relations of mediation as performed in photography and other
media can be encountered, experienced and engaged. First and foremost,
Photomediations Machine serves as an online gallery for unique projects,
both recent and historical, that creatively engage with the technological
and socio-political dynamism of the photographic medium. The site also
features short critical essays on recent developments around photomedia
by international writers and artists. Last but not least, Photomediations
Machine showcases books and other publications that comment on, or
even enact, the current multiple mediations of photography and other
media, such as sound, painting, video, or, indeed, the book itself. The
site is run on a pro bono basis by a group of academics and artists. The
project is non-commercial, non-profit and fully open access. Its machinic
affiliation signals that photographic agencies and actions have not always
been just human.
Photomediations: An Open Book (of which this Reader is part) is the
next step on this experimental journey with and across the photographic
medium. Even though Photomediations Machine and Photomediations:
An Open Book are open platforms, they certainly do not associate open-
ness with an ‘anything goes’ (or, worse, ‘everything is up for grabs’)
approach. Part of the academic movement of ‘radical open access’ that
promotes open access to knowledge and culture (see Hall, 2008; Adema
and Hall, 2011), the platforms advocate informed and responsible curato-
rial activity. They also recognise the need for singular ethical and political
decisions to be made, over and over again, with regard to both the medium
and its institutions, such as publishers, galleries, online spaces and intel-
lectual property/copyright, in the current media landscape.
The goal of Photomediations: A Reader that you currently have in
front of you, in its online version, as an ebook or perhaps as a paper copy,
is to participate in this process of experimentation, while also trying to
shift the traditional debate on photography beyond many of its established
parameters and frameworks. The Reader contains a selection of scholarly
and curatorial texts on photography and other media that all explore,
but also simultaneously perform and postulate, the vibrant dynam-
ics of photomediations. It consists of four thematic sections. Section I,
‘Photography, Optics and Light’ tells a history of photography as a story
of vision, while the subsequent section, ‘The Image in Motion’, investi-
gates properties of movement as a process that both brings together and
separates the interrelated histories of photography and cinema. Section
III, ‘Hybrid Photomediations’, highlights the diversity of media engage-
ments, in early photographic practice as well as in more recent, and more
knowing, experiments with the image-making apparatus. Last but not
least, section IV, ‘The Networked Image’, goes beyond looking at a pho-
tograph as a discrete object to consider it as part of the interconnected
– and constantly changing – media ecology. Photomediations: A Reader
is published by Open Humanities Press: an international, scholar-led,
not-for-profit open access publishing collective whose mission is to make
leading works of contemporary critical thought available worldwide. It is
being made available on an open access basis, to anyone with access to the
Internet, with print-on-demand paper copies being sold at cost. As part
of a broader experiment in open and hybrid publishing – as well as a cel-
ebration of the book as a living object – a version of this Reader also exists
online in an open ‘living’ format, which means it can be altered, added to,
mashed up, re-versioned and customised.
‘Permutation, combinatorics, poetry from a machine; cutting up, tak-
ing apart, and putting together again’ were, according to media historian
Siegfried Zielinski, gestures used by the literary avant-garde in the 1960s
‘to creatively attack the bourgeois tradition of the post-war manufactur-
ing of culture’ (2013: 58). In the early twenty-first century culture of
the supposed image and text deluge, predefined camera programmes
and Instagram, an avant-garde gesture can perhaps lie first and fore-
most in efforts to remap the photographic landscape – and to rewrite its
16 Joanna Zylinska
discourses. Rather than pursue the possibility of taking an original photo

of a wedding or a unique selfie, we would be better off engaging in the cre-
ative activity of photography by trying to arrange different routes through
the multi-layered landscape of photomediations. The editorial and cura-
torial paths proposed in this project are only one possible way of tracing
such a new story of photography. They are also an invitation extended to
our readers to engage fully with the spirit of this book and to mark their
own photomediations routes, well beyond its covers.
Original source and licence
This is a reworked version of the Introduction from the online project,

Photomediations: An Open Book, http://photomediationsopenbook.net.
Licence: CC-BY 4.0.
References
(2014) All Our Yesterdays. Life through the Lens of Europe’s First Photographers
(1839 – 1939), EuropeanaPhotography exhibition catalogue. Rome: ICCU.
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and Radical Open Access’, New Formations, Number 78 (Summer): 138-56.
Barthes, R. (1981) Camera Lucida. New York: Hill and Wang.
Bazin, A. (1960) ‘The Ontology of the Photographic Image’, Film Quarterly, Vol.
13, No. 4 (Summer): 4-9.
Bergson, H. (1911) Matter and Memory. London: George Allen & Unwin Ltd.
(First published in 1896.)
Bourdieu, P. (1990) Photography: A Middle-Brow Art. Stanford: Stanford
University Press.
Burgin, V. (2011) ‘Mutating Photography’, in Mutations: Perspectives on
Photography (ed.), C. Pontbriand. Gőttingen: Steidl.
Colebrook, C. (2010) Deleuze and the Meaning of Life. London and New
York: Continuum.
Flusser, V. (2001) Into the Universe of Technical Images. Minneapolis: University

of Minnesota Press.
Fontcuberta, J. (2014) Pandora’s Camera: Photogr@phy After Photography.
London: Mack.
Fried, M. (2008) Why Photography Matters as Art as Never Before. New Haven:
Yale University Press.
Gil Glazer, Y. (2010) ‘A New Kind of History? The Challenges of Contemporary
Histories of Photography’, Journal of Art Historiography, Number 3
(December): 1-19.
Hall, G. (2008) Digitize This Book!: The Politics of New Media, or Why We Need
Open Access Now. Minneapolis: University of Minnesota Press.
Heiferman, M. (2012) ‘Introduction’, in Photography Changes Everything (ed.), M.
Heiferman. New York: Aperture/Smithsonian.
Kember, S. & Zylinska, J. (2012) Life after New Media: Mediation as a Vital
Process. Cambridge: MA, MIT Press.
McKenzie, J. (2014) Light and Photomedia: A New History and Future of the
Photographic Image. London: IB Tauris.
Newhall, B. (1982) The History of Photography from 1839 to the Present Day, 5th
edition. New York: The Museum of Modern Art. (First published in 1939.)
Pontbriand, C. (2011) ‘Introduction: Mutations in Photography’, in Mutations:
Perspectives on Photography (ed.), C. Pontbriand. Gőttingen: Steidl.
Shaw, J. (2014) ‘Hybridity and Digital Transformations’, NewFotoScapes (ed.), J.
Shaw. Birmingham: The Library of Birmingham.
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23, http://www.nytimes.com/2004/05/23/magazine/regarding-the-torture-
of-others.html, accessed on January 7, 2015.
Zielinski, S. (2013) [… After the Media]. Minneapolis: Univocal.

I Photography, Optics and Light
CHAPTER 1
A New Kind of History? The Challenges of

Contemporary Histories of Photography
Ya’ara Gil Glazer
‘I want a new kind of history’

Since the late 1970s, when the history of photography became an aca-
demic subject, and with increasing interest in photography in the art
market, there have been frequent calls by various scholars for a ‘new
kind of history’ of photography. These calls were part of what Rosalind
Krauss and Annette Michelson described in a special photography issue
of October (1978) as a renewed scholarly ‘discovery’ of the medium,
characterized by the ‘sense of an epiphany, delayed and redoubled in its
power’ (Krauss and Michelson, 1978: 3). This rediscovery carried the
message that photography and its practices have to be redeemed ‘from
the cultural limbo to which for a century and a half it had been con-
signed’ (1978: 3).
The calls for a new history of photography suggested that the time
has come to substitute Beaumont Newhall’s hegemonic modernist clas-
sic The History of Photography from 1839 to the Present with a new text
(1939).1 Newhall was a librarian and later the first director of photog-
raphy of the Museum of Modern Art in New York. His work is con-
sidered as ‘the English-language text that has shaped thinking on the
subject more permanently than any other’ (Nickel, 2001: 550). Based
on the catalogue of his MoMA exhibition Photography 1839-1937,
‘usually cited as a crucial step in the acceptance of photography as full-
fledged museum art’ (Phillips, 1992: 17), this book was the predominant
photo-history for more than 50 years. It shifted the historiographic focus
from the chemical-physical aspect of the medium to its visual aspect.
22 Ya’ara Gil Glazer
Similarly, the geographic center of the historiography of photography

shifted from Europe to the United States.2
Newhall’s history has been vigorously criticized in recent decades.
It is denounced as based on a formalist methodology that ‘forced him to
mostly comment on style rather than content’, and as focusing ‘on genre
and the tracing of influences’ (Rodriguez, 1982: 485). The critics also
argue that his canonization of the masters of photography, detached pho-
tographic practice from social, political and cultural historical contexts
(Nickel, 2001: 553). In the later editions (1949, 1964, 1982), Newhall
made significant changes and revisions to his text, though his formalist atti-
tude and selective and authoritarian approach concerning ‘masterpieces’,
‘photographic artists’ and photographic genres remained. Nonetheless, as
noted by Marie Warner Marien, ‘Newhall’s aversion to losing the unique-
ness of photography in the world of art is a constant underlying value in
the text’ (Marien, 1986: 5). His emphasis on photographic means, proce-
dures and techniques is characteristic of that concern.
A relatively early event that marked this need for a new history of
photography was the series of lectures ‘Toward the New History of
Photography’ organized by the Art Institute of Chicago in 1979. In his
lecture for the series, Carl Chiarenza opened with the assumption that
‘there will be new histories of photography…’ that ‘will be critical of past
histories…’ (Chiarenza, 1979: 35, 41). Contrary to Newhall’s approach,
Chiarenza’s critical vision regarding the future history of photography
was that it ‘must be part of the history of all picturemaking’, i.e. part of a
general visual culture.3
Another early landmark in the formulation of the need for a new his-
tory of photography appears in Andy Grundberg’s ‘Two Camps Battle
over the Nature of the Medium’ (1983). In this article for the New York
Times he defined two distinct ‘camps’, i.e. two contemporary photo-
graphic concepts:
The lines are drawn between those who think of photogra-

phy as a relatively new and largely virgin branch of art his-
tory, and those who rebel at the very notion of photography
being ‘estheticized’. The former welcome the medium’s eleva-
tion to the realm of the museum, the marketplace and tradi-
tional art-historical scholarship, while the latter argue that
A New Kind of History? The Challenges of Contemporary Histories of Photography 23
photography’s ‘museumization’ … robs it of its real importance

– that is, its social meanings. (Grundberg, 1983)
Towards the end of the twentieth-century, the calls for a new history of
photography and the debate regarding its character intensified. The 1997
summer issue of History of Photography, for instance, was titled ‘Why
Historiography?’ and included articles by young and promising scholars
such as Mary Warner Marien, Christine Mehring, and Malcolm Daniel.
Its guest editor, Anne McCauley, described the purpose of the issue as a
review and reconsideration of the history of photography at the end of the
twentieth-century. She suggested the need to move from descriptive writ-
ing and ‘largely unexplored assumptions’ to an integrated history, focused
on ‘photography’s shifting social roles’ (McCauley, 1997: 86).
Another project reexamining the theory and historiography of pho-
tography is Photography: Crisis of History, an anthology of short essays
published in 2003, written by an international group of photo-historians,
curators, critics and photographers. These authors were asked by scholar
and photographer Joan Fontcuberta to ‘offer their reflections on the state
of the historiographic question in photography’ (Fontcuberta, 2003: 14,
17). Their texts, according to Fontcuberta, ‘represent different ways of
revisiting history, and put forward ideas that will undoubtedly prove
very useful in bringing new light to historical studies with a bearing on
photography… help[ing] to place us in a position from which to over-
come with greater surety that crisis of history in which we find ourselves’
(Fontcuberta, 2003: 14). The authors in the anthology, among them Ian
Jeffrey, Carmelo Vega, Boris Kossoy and Marie Loup Sougez, referred in
various ways to questions such as: ‘What are the problems that emerge
from his [Newhall’s] approach?’ (i.e. canonizing certain photographers
and photographs and emphasizing ‘the history of technique’); ‘What are
the principal filters – cultural, ideological and political – that have deter-
mined the dominant historiographic model?’; Can photography still be
studied as an autonomous discipline…?’; ‘Is a social history of photogra-
phy compatible with an aesthetic history, a history of uses with a history
of forms?’ and ‘How are we to produce a “politically correct” history of
photography?’
What seems to be an effective summing-up of the need for a new
history of photography appeared in Geoffrey Batchen’s proem in the
May/June 2002 issue of Afterimage, comprised of wishes expressed in

the recurrent assertion ‘I want a new history [of photography]’. Batchen
demands, for instance, a history that ‘looks at photography, not just at
art photographs’, ‘breaks free from an evolutionary narrative’, ‘traces the
journey of an image, as well as its origin’, ‘acknowledges that photographs
have multiple manifestations and are objects as well as images’, and ‘sees
beyond Europe and the United States, and is interested in more than the
creative efforts of a few white men’ (Batchen, 2002: 3).
Shortly before the publication of Batchen’s proem, Douglas Nickel
made an assessment of photo-history’s ‘state of research’ in the pages of
the Art Bulletin. Like Grundberg in the early 1980s but with a wider
perspective, he concluded that the field is caught between two oppos-
ing forces: one that construed photography as high art, with the accom-
panying aura of prestige, originality and uniqueness; the other arguing
for ‘photography’s social determination’ and interdisciplinary character.
While the first force is essentially related to the rising power of photogra-
phy collecting market in the 1970s and intensified during the 1980s and
1990s, and the incorporation of photographs in museum collections at
around the same period, the second is the incorporation of photography
as an academic field in Art History departments and later in departments
such as social and cultural history, anthropology, literature and philoso-
phy. This process was described by Nickel as ‘fraught with contradic-
tions’ due to the ‘dual challenges’ of critical theory and the crisis in the
field of Art History itself (Nickel, 2001: 554-555).
In this context, Nickel describes how a prominent group of commen-
tators of the 1980s-1990s, who made the history of photography the focus
of their research, had revived the ideas of critics such as Walter Benjamin,
Roland Barthes and Susan Sontag, from different theoretical perspec-
tives, among them Marxism, feminism and psychoanalysis. Some of them,
he argues, had taken a radical political approach to the history of photog-
raphy, promoting it ‘to assume a central position in the larger project of
postmodern criticism’ (554).4 He concludes his article commenting that
The intellectual self-consciousness with which photography’s

social agency can now be contemplated is the beneficial and
necessary end product of two decades of soul-searching on its
behalf, but how (or whether) the remains of this process get
reassembled into something vital will be determined largely

by the institutional forces that presently control photographic
history’s fate. (Nickel, 2001: 556)
New histories, new challenges

In response to these calls for a new history of photography, at least six
comprehensive academic photo-histories have been published in the
United States and Europe between 1984 and 2002. Such volumes serve
as essential textbooks for art-history students, and as a general introduc-
tion for the interested public. They therefore play a central role in the
construction of historical-photographic knowledge. Three of most popu-
lar of these histories, according to sales estimates and new editions, are: A
World History of Photography by Naomi Rosenblum (1984; 4th edition,
2008), Seizing the Light by Robert Hirsch (1999; 2nd edition, 2008), and
Photography: A Cultural History, by Mary Warner Marien (2002; 3rd
edition, 2010).5
Are these texts really a new kind of history? Almost ten years after
Nickel’s article, and almost nine years after the publication of the
most recent and innovative of these books – Marie Warner Marien’s
Photography: A Cultural History – seems to be an appropriate time to
investigate how they comply with the demand for a new history of pho-
tography, how they compare with Newhall’s history, and how and to
what extent they fill the lacunae left by his prototype.6
The present article focuses on two sections of these books: the first
engages with the Photo-Secession art-photography movement. The sec-
ond focuses on the Farm Security Administration’s documentary pho-
tographic project. The Photo-Secession was an American movement of
photographers interested in promoting the status of photography as fine
art. It was established in New York and was active between 1880 and
1920. The photographic project of the Farm Security Administration
(the FSA), was part of the New Deal program for reviving American
agriculture throughout the country during the Great Depression of the
1930s. Each of these subjects, according to Newhall, signifies a high point
in photographic history.
These sections were selected for two reasons: first because the subjects
are familiar to anyone with general knowledge of the history of photogra-
phy, which makes their analysis both accessible and comprehensible; and
second as they represent the problems of photography’s manifold charac-
ter, raising the old but still relevant questions regarding the differences
and similarities between documentary practices and art. The discussion
of the texts and images representing these two ‘poles’ in histories of pho-
tography testifies to some of the challenges and complexities involved
with revising or creating an alternative to Newhall’s history.
The sections in the three books will be discussed in relation to
Newhall’s work, according to the following criteria: the extent and com-
plexity of their historical and photo-historical contexts; the narrative
sequence and the approach to canonical photographers; the approach to
canonical photographic images; the expansion of the canon and political
corrections.7
Historical and photo-historical contexts

Rosenblum, Hirsch and Marien’s new histories reveal their authors’
approach to the importance of historical and photo-historical contexts.
While all the new authors discuss photographic issues in a broader his-
torical context, in Rosenblum’s and Hirsch’s books this context is demar-
cated by their chapters, which are usually defined stylistically. One of
the problems resulting from such categorization is the inconsistencies in
the ways by which photographic issues and approaches are discussed.
Documentary photographs, for instance, are presented in their books in
a much wider historical context than artistic photographs taken at around
the same period. The latter seem to have a discrete history of art photog-
raphy that does not integrate cultural, social, or political historical events,
but rather focuses on internal stylistic influences.
Like Newhall’s, Naomi Rosenblum’s and Robert Hirsch’s sections
on the Photo-Secession are therefore set in the context of efforts in the
USA and in Europe to establish photography as fine art under the head-
ing ‘Pictorialism’. The sequence of events – the rejection of mid ninetieth-
century artificial painting-like photographs, the efforts to distinguish art
photography from amateur photography, the advent of naturalist pho-
tography, of camera clubs and of photography salons, and the rise of the
Photo-Secession as a coherent group of pictorial photographers – clearly

adheres to Newhall’s evolutionary narrative pattern.
Marien, on the other hand, totally deconstructs Newhall’s model by
eschewing the stylistic categories and examining varying photographic
approaches and practices, which operate in parallel within a specific cul-
tural historical framework. In this way, she challenges the traditional con-
texts in which pictorialist photography and the Photo-Secession are dis-
cussed. Though she too refers to the aforementioned sequence of issues
and events, she does not emphasize this trend in photography simply as
a counter-reaction to painterly photographs or the proliferating amateur
photography of the period within the seemingly hermetic world of art
photography. Instead, she describes the rise of the pictorialist movement
and the increasing significance of photography in everyday modern life
in a chapter on ‘Photography in the Modern Age’. This chapter includes,
for example, sections on social reform photography, science and photogra-
phy, and war and photography.
While the Photo-Secession is portrayed by Hirsch and by Rosenblum
in a way similar to Newhall’s – a unique school of art photography within
the broader pictorialist movement, headed by Alfred Stieglitz – Marien
again rows against the current and insists that Stieglitz’s role ‘was not
unprecedented’ (Marien, 2002: 183). While all authors create the impres-
sion that the Photo-Secession’s journal Camera Work, and its exhibition
space – gallery ‘291’ (located at 291 Fifth Avenue, New York) were exclu-
sively American phenomena, she describes the Photo-Secession in the
context of influential European exhibitions (among them those organized
by Stieglitz’s mentor H. W. Vogel) and photographic magazines. Just as
the Photo-Secession is discussed at length in chapters on art and pictorial
photography, references to the FSA photographic project are prominent
in reviews of documentary photography in the first half of the twentieth-
century in Newhall’s text and in the new histories. Newhall opens with a
definition of the term ‘documentary’ and continues with examples of doc-
umentary photographers and photographs, beginning in the early years
of the twentieth-century, to create an allegedly evolutionary sequence of
documentary photography as a genre, almost isolated from a historical
context. This is how he describes the FSA photographic project in this
sequence, after Lewis Hine, and before Margaret Bourke-White: ‘At the
same time that filmmakers began to talk about “documentary”, here and
there photographers were using their cameras in a similar way. In 1935

the United States government turned to these photographers for help in
fighting the Depression…’ (Newhall, 1982: 238).
There is a marked difference in the new authors’ approaches in com-
parison to Newhall’s. Rosenblum, Hirsch and Warner set the FSA pho-
tographic project in the context of a more diverse social documentary
initiatives and individual photographers. They focus on social documen-
tary and discuss it in relation to various issues such as social change, the
social sciences, and ethnographic photography.8 Unlike Newhall, they
also supply a wider social and cultural context to the establishment of the
FSA photographic agency and its operation, against the backdrop of the
Depression and the New Deal, including the wide distribution and cir-
culation of its images – mainly promoted by the head of the project, Roy
Emerson Stryker – as well as viewers’ responses to the images. All three
authors, for instance, conduct an important discussion regarding the pub-
lic’s ambivalent acceptance of FSA photographs: was this ‘real’ evidence
or ‘red propaganda’?
Although providing a broader background to the FSA photographic
project, Rosenblum and Hirsch follow Newhall’s example, locating it in
a chapter on documentary photography (albeit within a section on social
documentary). Warner, on the other hand, includes the FSA project in a
chapter titled ‘New Vision’. Rosenblum employed this term – borrowed
from Bertolt Brecht who referred to the period as ‘a great lesson for a
new vision of the world’ – to describe the interaction between modern-
ism and photography in the years between the two World Wars (Brecht,
in Frizot, 1998: 457). By setting documentary photography in the con-
text of photographic avant-garde of the 1920s and 1930s, Marien in fact
demarcates this branch of photography as no less modernist than the
experimental and/or straight photography of the period. This approach,
perhaps inspired by the historian Michael Denning in his Cultural Front,
challenges the traditional split between modernist ‘art photography’ and
documentary photography in the period under discussion.9
Nevertheless, while Marien discusses some important formalist
aspects of RA/FSA photographs, it is not at the expense of the project’s
significant social and cultural role, which she emphasizes more than any
of the other authors. She is the only one, for example, who suggests that
the RA (Resettlement Administration – which later merged with the
FSA), ‘was regularly questioned by conservatives who felt that direct,

planned government intervention into the economy and the daily lives
of citizens was un-American or, worse, crypto-socialist’ (Marien, 2002:
281). This is very significant, in light of the perception by late twentieth-
century photo-historians of the FSA photographs as mere propaganda
for the US government.10 Warner is also the only author who provides
examples of the uses of RA/FSA photographs in popular newspapers
and in documentary photo-books. By expanding the visual knowledge of
those famous images, she encourages their examination within the con-
texts in which they were originally produced and circulated during the
1930s and early 1940s. The other authors, like Newhall, present the
images as individual examples that do not suggest their numerous cul-
tural manifestations.
Narrative sequence and the canonization of photographers

Newhall’s history was attacked as ‘developing from one Master to
another’, as ‘the key site of analysis becomes the qualities of the individ-
ual photograph’, rather than the social and cultural contexts in which it
was produced and reproduced (Bezencenet, 1982: 485). This approach
resembles that of the second best-known museological history of pho-
tography after Newhall’s, i.e. John Szarkowsky’s Photography until Now
(1989). Like Newhall’s, this book is based on an exhibition at MoMA
and represents the ‘camp’ which sees (and constructs) photography as the
‘auristic’ artefact described by Grundberg and Nickel, in which concepts
such as ‘pure vision’, ‘intelligent eye’ and ‘significant form’ are privileged
(Hugunin, 1991).
An examination of narrative sequences in the new histories discussed
here evokes Newhall’s prototype in various ways. The story of the Photo-
Secession in Hirsch’s book is virtually Alfred Stieglitz’s story, opening
with the group’s establishment by the latter and followed by a citation of
his statement concerning its goals, and listing the names of other founders
and members. In further sections – ‘Decadent Movement and Tonalism’,
‘Woman Pictorialists’, and ‘The Pictorial Epoch / The Stieglitz Group’,
Hirsch describes prominent photographers in the Photo-Secession one by
one, with strong emphasis on their affiliation to Stieglitz.
It seems that Hirsch was also influenced by Rosenblum in his sections

on pictorialism and the secession group, in particular in his emphasis on
women pictorialists, whom Newhall virtually ignores. Nevertheless, her
text is much more balanced in regard to background information and
detail, and she also corrects Newhall’s injustices, including his blurring of
Edward Steichen’s role in the Photo-Secession:
The formidable role played by Stieglitz ... has received ample

attention, but the active participation of Steichen, who found
and installed the exhibition space, designed the cover and
publicity for Camera Work, and initiated contacts with the
French graphic artists whose works eventually formed an
important part of Secession exhibits and publications, is less
known. (Rosenblum, 1984: 325)
Warner opens her section on the Photo-Secession in a sophisticated way

that suggests the complexity and contradictions inherent to the term
‘pictorialism’. She cites the prominent photography critic Sadakichi
Hartmann’s comments on a pictorialist exhibition at the Carnegie Institute
in Pittsburgh in 1904, published in American Amateur. Hartmann had
unfavorably reviewed some of the works in this exhibition, organized,
among others, by Stieglitz, as ‘overstep[ping] all legitimate boundaries
and deliberately mix[ing] up photography with the technical devices of
painting and the graphic arts’, and calling on the movement’s photogra-
phers to present reality in a straightforward manner (Marien, 2002: 181).
The term ‘straight photography’ was later adopted by Newhall
to define his favorite ‘photographic genre’ - primarily represented by
Stieglitz’s mature works. His chapter on ‘Straight Photography’ follows
the one on ‘Pictorial Photography’. However, the distinction between
the pictorial and the straight branches of the Photo-Secession made by
Hartmann seven years later in Camera Work is not mentioned by Marien,
a fact that weakens her critique of the movement.11
Unlike her narrative of Stieglitz and the Photo-Secession, part of
Marien’s section on the FSA photographic project, surprisingly retains
the pattern of Newhall’s narrative sequence, and her account of the FSA
photographers is very similar to his. Her writing on Walker Evans, for
instance, seems to be a dissonant synthesis of the contextual approach
and Newhall’s canonical mold. Newhall wrote, for example: ‘Walker

Evans was one of the first photographers to be hired’ and Warner almost
literally rewrote his words: ‘Among Stryker’s first hired was Walker
Evans’ (Newhall, 1939 238; Marien, 2002: 282). Subsequently, again
like Newhall, Warner discusses Dorothea Lange, relatively at length.12
The canonization of these two photographers, especially of Evans, is
criticized by contemporary photo-historians of the FSA, who argue that
such an approach detaches their works from the specific political context
in which they were created and presents them as the works of outstanding
individual artists. ‘We run the risk of developing a “star system” approach
to these images’, comments Jack F. Hurley: ‘We stand back, view the
beautiful print on the gallery wall and say, “isn’t it wonderful?” It’s an
Evans’ (or Lange, or Lee, or whatever)’ (Hurley, 1972: 244).13 The can-
onization of some FSA photographers also obscures the contributions of
others, among them Marion Post-Wolcott, Jack Delano and Carl Mydans,
to name a few.
Rosenblum’s profile on FSA photographers appearing at the end of
the chapter on documentary photography, separately from the section
on the FSA photographic project, is the only one truthful to history in
this regard: it begins with a description of the work of Arthur Rothstein,
the first photographer hired by Stryker. Stryker met Rothstein when they
were students at Columbia University in the early 1930s and called him
to join the new and still amorphous project (Hurley, 1972: 244).
Concluding the section on the FSA photographic project, Warner,
again like Newhall, mentions other photographers hired by the FSA
during the later years of the administration and after its merger with the
Office of War Information (OWI.) However, in an obvious effort to pro-
vide a politically-correct alternative to his pattern, she focuses on two fig-
ures: Gordon Parks, the only black photographer in the FSA/OWI, and
Esther Bubley, one of the few women photographers in the FSA/OWI.
She also provides details about the later careers of prominent FSA pho-
tographers, which again seems to correct Newhall, who was criticized
for designing his history according to categories in which such an option
would be untenable.
Canonical images
Figure 1.1. Alfred Stieglitz, The Steerage, 1907, Photogravure, 15.9x21.6 cm,
Museum of Modern Art, New York. Library of Congress, Prints & Photographs Division,
The Alfred Stieglitz Collection, Gift of Georgia O’Keeffe [LC-USZCN4-243].
Just as he canonized certain photographers as masters, Newhall also con-

sidered their works masterpieces. Both Rosenblum and Hirsch, but the
latter in particular, revert to Newhall’s model in this regard. Their refer-
ences to Stieglitz’s The Steerage (1907) and Dorothea Lange’s Migrant
Mother (1936) are examples of this. Newhall mentions The Steerage, a
photograph of travelers and re-emigrants from the US to Europe on the
first and lower-class decks of the ship Kaiser Wilhelm II, as what Stieglitz
considered to be his finest work. In his history it is the focal representa-
tive of straight photography (appearing on the first double page spread of
the chapter ‘Straight Photography’), reflecting Stieglitz’s preference for

‘stick[ing] closely to the basic properties of camera, lens and emulsion’
at a time when he ‘began to champion the most progressive painting and
sculpture, as well as photography’ (Newhall, 1939: 167-168). Newhall
emphasizes the formal aspect of the image, citing Stieglitz’s description of
what motivated him to take it:
A round straw hat, the funnel leaning left, the stairway lean-
ing right, the white drawbridge with its railings made of cir-
cular chains; white suspenders crossing the back of a man in
the steerage below, round shapes of iron machinery, a mast
cutting into the sky, making a triangular shape…. I saw a pic-
ture of shapes and underlying that the feeling I had about life.
(Stieglitz, in Newhall, 1939: 168).
Rosenblum and Hirsch offer no alternatives to Newhall’s formalist read-

ing of The Steerage; rather, they reinforce it by emphasizing its affinity
with art movements of the period, especially with Cubism. Hirsch actu-
ally goes even further than Newhall. While Newhall comments that
Stieglitz was flattered by Pablo Picasso’s excitement about the picture,
and Rosenblum quotes Picasso’s statement that he and Stieglitz worked
‘in the same avant-garde spirit’, he discusses the image, under the heading
‘Cubism’, as representative of a ‘transformation’ in Stieglitz’s ‘aesthetic
thinking’ under the influence of analytic cubism. Apart from the fact
that cubism is a term that fundamentally belongs to the realm of paint-
ing (Stieglitz himself, according to Marien, ‘praised Picasso’s “antiphoto-
graphic” work, meaning that it had renounced the simple vanishing-point
perspective imposed by the camera’), Hirsch decontextualizes Newhall
and Stieglitz’s resistance to the assimilation of photography into the realm
of painting and its vocabulary, and their efforts for the recognition of pho-
tography as a discrete medium. His ignorance of the social content in
Stieglitz’s photograph is also surprising (Rosenblum, 1984: 405; Hirsch,
1999: 215; Marien, 2002: 189).14
Thus Rosenblum and Hirsch maintain the canonical status of the
image but fail to discuss contemporary critical references to it. Warner
also describes Stieglitz’s scene of The Steerage but, unlike them, she sub-
sequently echoes Allan Sekula’s Marxist-oriented critique in his ‘On
the Invention of Photographic Meaning’ (1975): ‘He was looking over

the first-class deck to the steerage below, recognizing there not the dis-
heartened immigrants returning to Europe, but a combination of abstract
forms….’ (Marien, 2002: 185). Nevertheless, Warner’s up-to-date and
significant reference to Sekula’s seminal article is problematic. She mixes
history and critique in a way that will most likely confuse the novice
reader who is seeking an introduction to the history of photography. By
supporting Sekula and presenting opinion as fact, she virtually constructs
the readers’ perception of the photograph without letting them make their
own conclusions, and without even mentioning Sekula’s name.15
Migrant Mother is the best-known photograph of the FSA project and
perhaps of American documentary photography as a whole, an endur-
ing symbol of the Depression.16 Newhall’s description of this image of a
mother and children of a poor, migrant agricultural workers’ family, taken
by Dorothea Lange in Nipomo, California, appears on the first page of his
chapter on documentary photography:
Lange could make a deserted farmhouse, abandoned in

acres of machine-plowed land, an eloquent definition of the
phrase ‘tractored-out’, which was on the lips of hundreds of
dispossessed farmers. Her photograph of a migrant mother
surrounded by her children, huddled in a tent, became
the most widely reproduced of all the FSA pictures….
(Newhall, 1939: 244).
Similarly, Hirsch writes that Lange’s FSA photographs ‘epitomized the

human cost of the Depression’ and that Migrant Mother was considered
by many as the ‘quintessential FSA image’ (Newhall, 1939: 244; Hirsch,
199: 286).17 Rosenblum also notes the reputation of the photograph; as
in Newhall’s history, it is given a full page in her book as a signifier of
the FSA photographic project. Warner, on the other hand, comments
that: ‘Though powerful, Migrant Mother is not typical of Lange’s work’
(Marien, 2002: 285). She is also the only author who presents the image as
it frequently appeared in the popular press, thereby shedding light on the
circulation of FSA images, and on how urban Americans were exposed to
them in the late 1930s and early 1940s. The choice of this version of the
image also suggests different possible interpretations of FSA photographs

in different texts and contexts.18
Figure 1.2. Dorothea Lange, Migrant Mother (Destitute pea pickers in California.
Mother of seven children. Age thirty-two. Nipomo, California). 1936, 1 negative:
nitrate; 4 x 5 in., Library of Congress [LC-USF34-009058-C].
However, Marien’s short summary next to the image, again combining

cultural history and critical theory, is confusing. The first part, in which
the image is described as recalling ‘religious images of the Madonna and
Child’, seems to echo art and photography historian John Pultz’s feminist
reading of the image as drawing on ‘Renaissance depictions of the Virgin
and Child and the secularized versions of these that began to appear in
the mid nineteenth century…’ This is part of Pultz’s analysis of the image
as centering ‘on the female body … that is socially constructed through
the gaze, and has the quality “to be looked at”’ (Pultz, in Wells, 2000: 44).
Such a presentation of the photograph, characteristic of feminist dis-
course of photography, is again confusing for the reader who expects an
introductory textbook that provides a cultural historical framework of
photographs. Not only does it shift the focus from the social and cultural
historical context in which it was taken, it actually contradicts the media-
constructed version of the image chosen by Marien herself, which called
on the middle-class public to ‘look in her eyes’, not as a representation of

objectified female body, but as a representative of the most deprived class
in American society.19 A discussion of contemporary readings of the pho-
tograph is certainly worthy, but they should be explained as late interpre-
tations, and in a way that acknowledges the image’s numerous and var-
ied readings.
Marien’s subsequent statement that the image ‘also expresses
Depression era values’ is vague. If these values are implied by the contin-
uation of her above cited sentence: ‘the children on either side turn away,
symbolically ashamed of their wretchedness’ (which also resonate Pultz’s
writing: ‘the two older children turn their heads away from the photogra-
pher (out of shame or shyness?)’ (Pultz, in Wells, 2000: 44), t1hen such
reading also seems decontextualized. The idea of the poor as ashamed or
responsible of their situation was characteristic of the late ninetieth-cen-
tury Social Darwinism but was actually weakened during the Depression.
Besides the diluted faith in capitalism due to the economic crisis during
that period, the images of the Depression poor played a significant cul-
tural role, constructed by the mass media as the ‘deserving poor’, repre-
senting a tentative national situation that will apparently be overcome
soon. Hence, the symbolic figures of the rural poor were connected with
the agrarian myth and the ethos of the white pioneers who built America
and survived hardship to eventually become successful and prosperous.20
The second part of Warner’s discussion of the image deter-

mines that the mother’s careworn face, her tattered clothes,
and the dirty baby near her breast indicate extreme distress,
deserving of compassion. Yet her expression hints at a determi-
nation to persevere through hard times. (Marien, 2002: 284).
The combination of these oppositions – distress and persevere, or ‘tragedy

and resistance’, according to photography critic John Roberts ‘in essence
was what the magazine editors were waiting for’ (Roberts, in Wells,
2000: 43), namely, a message that aimed to pacify American middle
class audience. This combination was also pronounced by Stryker retro-
spectively, as he described it in 1973 as ‘the picture of the Farm Security
Administration … She has all the suffering of mankind in her but all the
perseverance too. A restraint and a strange courage’ (Stryker and Wood,
1973: 73). However, Stryker’s aim was of course different from that of
the popular magazine’s editors: he was trying to promote public support
for the RA/FSA rehabilitation programmes through images that would
arouse both respect and empathy.
For a third time then, and again with no reference to her resources,
Warner confuses the reader with an apparent factual characteristics of
the image (‘the mother’s … face … indicate[s] extreme distress … Yet her
expression hints at a determination to persevere’) instead of discussing its
construction (by the mass media versus the FSA, for instance) as such.
Extending the canon and political corrections

As shown earlier, Rosenblum’s and Hirsch’s approaches to canonical pho-
tographs certainly seem like variations on Newhall’s book, even though
they, and Marien, significantly extended his range. Their extensions also
include images of and by representatives of social groups that were under-
represented or disregarded by Newhall, among them women, African
Americans and Native Americans.
Newhall’s list of photographers in his chapters ‘Pictorial Photography’
and ‘Documentary Photography’ is almost completely present in the new
books, though the authors have expanded this list considerably, both in
number and variety. Rosenblum’s most notable contribution, for instance,
has been to extend the photographic canon beyond the United States and
Central and Western Europe. In the chapters under discussion, she adds
examples of pictorial and documentary photographers in countries such
as Spain, Finland, Czechoslovakia, Romania, Poland, Russia and Japan.
Rosenblum also discusses the important role played by women in the
pictorialist movement. This amendment was followed by both Hirsch
and Warner. Apart from Gertrude Kasebier – the only pictorialist woman
photographer discussed by Newhall – Rosenblum, Hirsch and Warner
also present works by Alice Boughton, Anne W. Brigman, Eva Watson-
Schutze, Sara C. Sears, Jane Reece and others. They also refer to more
women documentarists than Newhall did, including those who worked
for New-Deal agencies operating parallel to the FSA, such as Marjory
Collins and Martha McMillan.21
Commenting that ‘women, who were more active in all aspects of pho-
tography in the United States, were especially prominent in pictorialism’
(Rosenblum, 1984: 320), Rosenblum’s discussion of women pictorialists

is a part of the section ‘Pictorialism in the United States’. This corrects the
imbalance of women photographers in Newhall’s history, while Hirsch’s
and Warner’s presentation of the women photographers in a discrete sec-
tion actually removes it from its historical and local contexts, referring to
their work as if it were a ‘school’ existing separately from pictorialism.
Similarly, political correctness is also apparent concerning the work
of black photographers. Warner, as aforementioned, discusses the black
FSA photographer Gordon Parks and all three writers discuss works
by James van der Zee, who was also neglected in Newhall’s book. The
new histories also correct a radical lacuna in images of American blacks
in Newhall’s book (the only African-American image in the last edition
of Newhall is that of Paul Robeson by Edward Steichen, taken in 1933).
Rosenblum includes images of blacks by Ben Shahn (for the FSA) and by
her husband, the Photo League photographer Walter Rosenblum. Warner
presents the most detailed story of Photo League’s documentation of poor
blacks’ life in Harlem (and of harassment by the FBI as suspected of sub-
versive communist activity). She also dedicates a number of paragraphs
to discussion of black representations in photography in the 1930s, with
images by Margaret Bourke-White, Eudora Welty, Carl Mydans, Aaron
Siskind and Van der Zee.
Hirsch’s most original political addenda are four examples of Native
American images in his chapter on documentary photography: ‘The
Snake Priest, Hopi’ by Adam Vroman (1901), ‘Bear Bull-Blackfoot’ by
Edward Curtis (1926) (both these photographers are also discussed by
Newhall) ‘Class in American History’ by Frances Benjamin Johnston
(1899), and ‘Horace Poolaw, Aerial Photographer, and Gus Palmer,
Gunner, MacDill Air Base’ by the Native American photographer
Horace Poolaw (1944).
It should be noted that despite the significance of the political correc-
tions in the new histories, they rarely involve critical discussions. Warner,
for example, refers to historian Deborah Willis’ observation that Van der
Zee’s photographs of middle class blacks ‘often suggest that the postwar
mass movement of blacks from the south to take factory jobs in the north-
ern cities was a success’ – but she does not make it clear that this sugges-
tion was highly deceptive (Marien, 2002: 297). Neither does her descrip-
tion of Gordon Parks’ work for the FSA include the racist reception he
received from members of the administration’s photographic laboratory.

He arrived there under a Julius Rosenwald fellowship, without which he
would probably never have been accepted to work for the FSA.22
One of the few critical discussions of ‘correcting images’ is done by
Hirsch. While Newhall comments, for instance, that ‘to Curtis the
Indian, as a nation, was the “vanishing race”, whose ancient manners,
customs, and traditions should be recorded before they disappeared, and
this often led him to pose his subjects....’, Hirsch suggests that his work
was retrospectively ‘criticized for its racist attitudes’. He also refers to the
unconsciously patronizing stance in Benjamin-Johnston’s photograph of
‘Class in American History’, in which ‘viewers observe the stereotypical
Native American warrior as a specimen of the old (bad) picturesque wild
west’ (Newhall, 1939: 136; Hirsch, 1999: 274-275).
A significant though in some cases problematic outcome of the exten-
sions of Newhall’s canon is the discussion of the works of certain pho-
tographers under different categories, some of which virtually undermine
his dictated boundaries between ‘pictorialism’, ‘straight photography’
and ‘documentation’. Frances Benjamin Johnston, for instance, who was
ignored by Newhall, was a prominent ninetieth-century photographer
who turned from pictorialism to photojournalism. Her works appear in
chapters on documentary photography in both Rosenblum’s and Hirsch’s
book, while in Warner’s they appear in ‘Photography in the Modern Era’
just before those of pictorialist photographers. The text concerning her
career concludes the section on women pictorialists.
Other examples are evident in the classifications of works by two sig-
nificant figures in Newhall’s canon: French photographer Eugene Atget,
who created an extensive photographic document of Paris; and Curtis,
who was previously mentioned, is famous in his romanticized exoticist
gaze on Native Americans. Both were active at the turn of the twentieth-
century and during its first decades. Atget’s works appear in Newhall as
representative of straight photography. In Rosenblum they appear in the
‘New Technology’ chapter, in a section on ‘Instantaneous Photographs of
Everyday Life’; in Hirsch’s chapter ‘The New Culture of Light’; and in
Warner among documentary works in the ‘New Vision’ chapter referred
to previously.
Curtis’s works are discussed in Newhall’s ‘The Conquest of Action’,
which more or less parallels Rosenblum’s ‘New Technology’ chapter (in
which Atget’s works are discussed). In the latter, Curtis’s works are dis-
cussed in the chapter on early documentation – ‘Documentation: Objects
and Events, 1839-1890’. In Hirsch’s book, Curtis is also referred to as a
documentarian, in a section titled ‘Ethnological Approaches’ of the chap-
ter ‘Social Documents’, while in Warner’s they appear in the chapter
on ‘Photography in the Modern Age’ in the section on ‘Anthropological
Pictorialism’.
Conclusion and a remark concerning Newhall

The challenges concerning contemporary histories of photography are
answered to varying degrees and in different ways by the new histories
written by Rosenblum, Hirsch and Marien. Compared with Newhall’s
History of Photography from 1839 to the Present, the authors of the new
books provide broader cultural and social historical contexts and dis-
cuss broader aspects of the medium. They are less canonical, less West-
oriented, and include images of and by minorities and discriminated-
against social groups.
However, none of these authors have re-shuffled the cards.
Substantially, their work derives from Newhall’s model, and Hirsch’s
seems to be the most obvious example of this. His history, like Rosenblum’s
and Marien’s, expands Newhall’s model and canon, provides a wider his-
torical background and incorporates some original ideas and innovations.
For the most part, however, it seems like an updated Newhall.
Rosenblum’s and Marien’s histories are much more contextual. They
both emphasize the background and content of photographs rather than
the careers of the photographers, and they both extend the scope of pho-
tographic history to non-Western areas. Warner’s approach is much more
radical. She makes the most extensive revisions to Newhall’s narrative,
including sophisticated (even if sometimes problematic) references to
issues of contemporary critical theories of photography.
A fundamental difficulty encountered by all authors of the new his-
tories is that of formulating a cohesive methodology to account for dif-
ferent approaches and different aspects of photography. The example
of ‘art’ versus ‘documentary’ (i.e. documentary not initially intended
as art) discussed in this article is evidence of this. In Rosenblum’s and
in Hirsch’s books, the social and cultural context in which the FSA
photographic project is discussed is disproportionate to that of the Photo-

Secession. Furthermore, while Warner sets both topics within a wide
cultural-historical framework, her history still bears Newhall’s imprint,
particularly regarding the inconsistent canonization of some photogra-
phers. Discussions of the works of ‘documentary’ photographers in sec-
tions on art photography, and on ‘artistic’ photography in chapters on
documentary photography, are symptoms of this difficulty. However, it is
not only the limitations of Newhall’s model that have given rise to these
structural and methodological problems. They are also largely inherent
to any historiography or theory of photography, as Barthes suggested in
Camera Lucida:
From the first step, that of classification (we must surely clas-
sify, verify by samples, if we want to constitute a corpus),
photography evades us. The various distributions we impose
upon it are in fact either empirical (Professionals / Amateurs),
or rhetorical (Landscapes / Objects / Portraits / Nudes), or
else aesthetic (realism / pictorialism), in any case external to
the object, without relation to its essence ... We might say that
photography is unclassifiable. (Barthes, 1981: 5).
It is worth noting, however, that while all the new authors indirectly react
to Newhall’s classic, their explicit references to it and to him are surpris-
ingly minimal. Rosenblum and Hirsch at least refer to his book as ‘the
best-known general history that has appeared in the twentieth-century’
and as the text that ‘defined the modernist approach’ to photography.
Conversely, Warner uses Newhall’s name in two marginal contexts only
(Rosenblum, 1984: 9; Hirsch, 1999: 344; Marien, 2002: 298-9; 391).23
This is disturbing because all three histories – though innovative in many
ways and responsive to most of the criteria summed up by Batchen – are
largely founded on Newhall’s seminal work.
Post-conclusion: photography as art in the new histories

Batchen ends his proem with the question ‘What kind of history do you
want?’. The fact that classifying photographic approaches, practices and
practitioners, products and expressions is such a complex undertaking,
enables recognizing the agenda behind the new histories’ attempts to

answer Batchen’s question. A common denominator among the three
texts is evident: all the authors’ discussions of photography in the nineti-
eth-century and the first half of the twentieth-century present a relatively
balanced picture of different trends in photography, but the chapters con-
cerning the 1950s and 1960s, and, more radically, the 1970s to the pres-
ent, are essentially focused on art photography (i.e. photographs for the
museum or gallery wall – to use Michael Fried’s definition) by photogra-
phers whose intention is primarily artistic. In Rosenblum’s book almost
85% and in Hirsch’s almost 100% of the post-1970 images can be clas-
sified as art. Warner’s final chapter ‘Convergences: 1975-Present’ com-
prises more than 90% art.24
Has photographic expression since the 1970s been essentially artis-
tic? The answer is a categorical ‘No’. There are many photographic
expressions in contemporary culture that are not art. Photojournalism,
advertisement and fashion photography, digital news photographs
(sometimes by executors or victims of an event) and the proliferation of
amateur photography on the web are some examples.25 Newhall’s his-
tory was attacked as an ‘art history of photography’ (Gasser, 1992: 57).
Examination of Rosenblum’s and Hirsch’s books indicates that even
though they offer a wider historical context than Newhall, they had a sin-
gular problem in removing their classifications from his traditional catego-
rization. Moreover, although Warner’s approach appears to be the most
self-aware and compound alternative to this approach, when it comes to
contemporary photography she also seems to be rather ambivalent regard-
ing the ‘divorce’ from Newhall’s prototype and from ‘categories previ-
ously constituted by art and its history’, to cite Rosalind Krauss (Krauss,
1986: 150). This is not an illegitimate tendency, but it is an undeclared
one, that makes these books’ structures and methodologies incoherent and
misleading.
Journal of Art Historiography (Number 3 December 2010): 1-19.

© Ya’ara Gil Glazer. Permission to republish granted.
References
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Hill and Wang.
Batchen, G. (2002) ‘Proem’, Afterimage, vol. 29, 6 (May/June).
Bertrand, A. (1997) ‘Beaumont Newhall’s “Photography 1839-1937” – Making
History’, History of Photography, vol. 21: 2 (Summer).
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208 (April 1982).
Chiarenza, C. (1979) ‘Notes Toward an Integrated History of Picturemaking’,
Afterimage (Summer).
Cooney, T. A. (1995) Balancing Acts: American Thought and Culture in the 1930s.
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Seizing the Light: A Social History of Photography).
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published in Views, Fall 1990 / Winter 1991.)
Hurley, F. J. (1972) Portrait of a Decade: Roy Stryker and the Development of
Documentary Photography in the Thirties. Baton Rouge: Louisiana State
University Press.
Hurley, J. F. (1993) ‘The Farm Security Administration File: In and Out of
Context’, History of Photography 17.3 (Autumn): 244-252.
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Avant-garde and Other Modernist Myths. Cambridge, MA: MIT Press.
Krauss, R. & Michelson, A. (1978) Photography: A Special Issue. October, vol.

5, (Summer).
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Tennessee Press.
Newhall, B. (1982) The History of Photography from 1839 to the Present Day. New
York: The Museum of Modern Art. (First published 1939.)
Nickel, D. R. (2001) ‘History of Photography: the State of Research’, The Art
Bulletin, 83: 3 (September).
Phillips, C. (1992) ‘The Judgment Seat of Photography’, in The Contest of
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MA: MIT Press.
Rodriguez, J. (1994) ‘History Man’, British Journal of Photography, vol.
141 (January).
Rosenblum, N. (1984) A World History of Photography. New York:
Abbeville Press.
Stryker, R. & Wood, N. (1973) In this Proud Land. Greenwich: New York
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Notes
1 The book was first titled Photography: A Short Critical History.

2 For a detailed survey of the history of photography before Newhall see
McCauley, 1997 and Gasser, 1992.
3 Chiarenza’s article was published in the summer issue of Afterimage, 1979.
4 Among these writers he mentions Rosalind Krauss, Allan Sekula, Sally

Stein, Victor Burgin, Christopher Phillips and John Tagg. While their work
was largely in reaction to the medium’s ‘apotheosis as a museum object’,
Nickel defines it as a ‘negative, iconoclastic critique’ by authors who ‘neglected
to counter its negative critique adequately with any positive program of study
or foundational theory of their own, or even attempt to define for the field
coherent limits and scope’ (Nickel, 2001: 555).
5 Rosenblum, 1984; Hirsch, 1999; Marien, 2002. All three books appear in
Amazon and Barnes and Nobles websites as the bestselling comprehensive
academic history of photography books (keywords: ‘history of photography’;
sort by: best selling.) In Amazon they appear after Newhall’s fifth edition
(1982; latest print: 2010), while in Barnes and Noble Newhall’s book is
the least popular among the four. The order of popularity is, in Amazon:
Hirsch’s, Rosenblum’s, Marien’s; in Barnes and Noble: Rosenblum’s, Hirsch’s,
Marien’s. Non-English-language history of photography books such as A
History of Photography (Jean Claude Lemagny and Andre Rouille, New
York: Cambridge University Press) and A New History of Photography
(Michele Frizot, Koln: Konemann) have been published in only one edition in
English, in 1987 and 1998 respectively.
6 Marien herself was one of those who pointed to a need for a new history of
photography, in two articles from 1986 and 1995.
7 Newhall’s 1982 edition (latest reprint: 2010) is the latest and most up-to-date.
Its publication date is the closest to the new histories’ publication dates, and
therefore it was chosen to be compared with them.
8 Rosenblum, Hirsch and Marien mention photographers and groups of
photographers in the US, in Northern and Eastern Europe, among them
Jacob Riis, Lewis Hine, Berenice Abbott, the ‘New York photo league’, Bill
Brandt, Humphrey Spender, Helmar Lerski, August Sander, and Roman
Vishniac. Rosenblum also gives some instances of Japanese documentary
photographers such as Kuwabara Kineo and Horino Masao. Hirsch gives
some instances of biased photographic documentations of Native Americans.
Marien also presents photojournalism from 1939-1945 war in this chapter,
while the other authors present such images in a chapter on photojournalism.
9 Denning defines ‘documentary aesthetic’ as a ‘central modernist innovation’
(Denning, 1996: 118).
10 For an extended critical discussion of this issue, see Hurley, 1993.
11 This distinction in which Hartmann described the painterly branch of the
movement as demises, served Newhall’s interest. It is actually cited by the
latter, who also saw the first branch as opposed to the nature of photography.
However, as noted by Alison Bertrand, some photographs noted by Newhall

as ‘straight’ were actually ‘pictorially’ manipulated. See Bertrand, 1997: 341.
12 After Lange, Newhall discusses Ben Shahn, while Marien discusses
Arthur Rothstein.
13 Beverly W. Brannan and Carl Fleischhauer also comment that since FSA
photographs were ‘rediscovered’ in the 1960s and 1970s, ‘the books in which
[they] appeared usually identified them only by the name of the artist and a
brief title… one image to a page, each one framed in white …’ They conclude
that ‘both the passage of time and this style of publication have isolated the
photographs, obscuring the circumstances of their creation’. See Fleischhauer
and Brannan, 1988: 7. 14 In fact, the only photographic experiments
that can be entitled ‘cubist’ are Alvin Langdon Coburn’s experimental
‘Vortographs’, which are fundamentally different from Stieglitz’s work.
15 Sekula is mentioned by Marien in another context, in a section on
contemporary theory of photography titled ‘Thinking photography’ in the
final chapter of the book (423).
16 This prevailing title of the photograph was actually coined by Newhall in
his history. The original title given to it by Lange was Destitute pea pickers in
California. Mother of seven children. Age thirty-two. Nipomo, California. 1936
(Library of Congress, LC-USF34-009058-C).
17 However, the latter, who also comments that this image overshadowed
Lange’s other important works, offers no single visual or verbal example of
these important works, unlike the other new authors.
18 The instance given by Warner is a clipping from Midweek pictorial 17 Oct
1936: 23. Library of Congress LC-USZ62-117092. http://www.loc.gov/
pictures/item/96518456/.
19 In fact, the FSA image that is perhaps the second most renowned parent-and-
children image is Rothstein’s photograph of a father and his children fleeing
a dust storm. Farmer and sons walking in the face of a dust storm. Cimarron
County, Oklahoma, 1936 (LC-USF34- 004052): http://www.loc.gov/pictures/
collection/fsa/item/fsa1998018983/PP/.
20 For further reading on poor agricultural workers as representing ‘citizens of
the kind who built America’ see Cooney, 1995: 187.
21 Of the three authors, Rosenblum presents the most examples of women
photographers. In 1994 she published A History of Women Photographers
(Abbeville Press).
22 Nicolas Natanson cites photographer Esther Bubley’s description of the

hostility Parks had suffered from members of the technical team of the FSA
photography laboratory. See Natanson, 1992: 62.
23 Warner’s case is maybe the most surprising since already in 1986 she
published a comprehensive article on Newhall’s history (‘What Shall We Tell
the Children?’).
24 These images appear in Rosenblum’s chapters 11 and 12: ‘Photography
since 1950: The straight image’ and ‘Photography since 1950: Manipulations
and color’, in Hirsch’s chapters 16, 17 and 18: ‘New frontiers: Expanding
boundaries’, ‘Changing realities’ and ‘Thinking about photography’, and in
Warner’s chapters 6 and 7: ‘Through the lens of culture (1945-1975)’ and
‘Convergences (1975-present)’. In Newhall’s 1982 edition there are four
images dated 1970 and later. They are all art. The other images in the final
chapter, titled ‘New Directions’, are also art photographs.
25 It is worth mentioning in this regard Carl Chiarenza’s words from 1979 on
Aaron Scharf’s book Art and Photography (1968): ‘as Scharf approached
the last chapter of his book photography seemed to emerge slowly as art
rather than as the something other that it was at the beginning of the book’
(Chiarenza, 1979: 37).
CHAPTER 2
Painting with Light:

Beyond the Limits of the Photograph
Melissa Miles
For the Polish-born artist, Josef Stanislaus Ostoja-Kotkowski, the colour

and dynamism of light was a long-term fascination. After migrating to
Australia in 1949, Ostoja-Kotkowski was captivated by the many possi-
bilities of light and sought to represent them in various aspects of his prac-
tice. Ostoja-Kotkowski is perhaps best known for his electronic art, but he
also worked in theatre design, filmmaking, painting, photography, kinetic
sculpture and laser art. In pursuit of the fugitive qualities of light, Ostoja-
Kotkowski crossed the boundaries of diverse mediums.
The vibrant, dazzling light that Ostoja-Kotkowski experienced while
working at the Leigh Creek Coalfields and as a house painter in Central
Australia during the mid-1950s captured his imagination, and he often
spoke of his frustration that traditional artistic media could not fully con-
vey the sensation that he recalled:
The terrific iridescence you can get behind the eyes in

Central Australia forces you to think of the source of light –
whether it’s beam, lantern or sun – and to think of it as the
most impressive, most flexible and richest tool imaginable for
an artist, the life-giving source. You come across phenomena
which seem to wipe everything else off – something like the
auroroa… Why couldn’t a painting change its shape, form and
color?... It seemed to me that you could achieve this by using
light as a tool and that the closest thing to the source of light
we know and can handle confidently is electronics. (Thomas,
1976: 183-4)
Painting with Light: Beyond the Limits of the Photograph 49
Among Ostoja-Kotkowski’s various efforts to use electronics to represent

the fluidity of light was a fascinating technique that he developed in the
late 1950s. Using an old television set with a picture that was specially
modified, Ostoja-Kotkowski made a series of luminous abstract photo-
graphs. Described by Ostoja-Kotkowski as ‘electronic paintings’, these
works have remained largely neglected in histories of Australian art and
photography and were panned by contemporary art critics. However, as
they raise a series of compelling issues about the limits of artistic agency
and medium specificity that anticipated many of the concerns of the cur-
rent ‘post-medium’ age, it is timely that Ostoja-Kotkowski’s ‘Electronic
Paintings’ be reconsidered.
Figure 2.1. J. S. Ostoja-Kotkowski at Hendon, South Australia. SLSA: PRG919/4/130.
The process of making Ostoja-Kotkowski’s electronic paintings was

complex. He began experimenting with an old television set during the
late 1950s, and soon found that he could produce abstract forms and
patterns by introducing extra contrast and throwing the picture out
50 Melissa Miles
of alignment and synchronisation (figure 2.1). With the assistance of

Dr Angus Nicholson, the electronics engineer Malcolm Kay and the
Philips Electronic Workshops at the Australian Research Laboratories at
Hendon, South Australia, Ostoja-Kotkowski refined this process. The nor-
mal synchronising circuit of the cathode ray gun was disconnected from
the television and a specially developed control panel helped to guide
the random patterns that appeared on the screen (Ostoja-Kotkowski,
1968: 5). These patterns, which could be derived from either broadcast
television programs or from square wave and sine wave generators, were
manipulated by magnetic fields. Ostoja-Kotkowski explains this technical
process as follows:
A permanent magnet, or more conveniently a DC electro-

magnet can be used to bend parts of the picture while an AC
electromagnet supplied with a current at picture repetition
frequency (frame frequency) can be used to form swirls and
folds, the nature of the shape depending on the phase angle
between the magnetic field and the picture repetition fre-
quency. (1964)
Rather than being a screen for viewing images, the television was accord-
ingly transformed into a source of light for creating abstract patterns,
which were captured with the use of a camera. The resultant ‘Electronic
Paintings’ were the product of both chance and the artist’s skill in
manipulating the random components that form the patterns. Ostoja-
Kotkowski’s ultimate goal was to develop a computer for electronic
painting in which this manual operation would become redundant and
the artist’s mental image would be transformed into an electronic paint-
ing ‘through the direct linking of thought-waves with the technical unit’
(Ostoja-Kotkowski, PRG919/4/1) (figure 2.2).
Although that second stage of the project was not realised, Ostoja-
Kotkowski’s experiments at Hendon enabled him to use the television as
a controlled light source with which to create a range of expressionistic,
abstract photographs. The glowing, swirling forms suggest rays of light
radiating from a hidden source and fracturing through prisms. A total of
120 of these photographs were made at this time, and 44 were selected
for Ostoja-Kotkowski’s solo exhibition at the Argus Gallery in Melbourne

in June 1964.
Ostoja-Kotkowski’s photographs were enlarged up to 30 x 30 inches
for this exhibition, and printed in black-and-white (figures 2.3 and 2.4).
The choice of black-and-white printing, the exhibition catalogue reveals,
was based on financial considerations rather than aesthetic ones (Ostoja-
Kotkowski, 1964). Ostoja-Kotkowski (1975) later experimented with
colour television images projected on a large screen while working at the
Marconi Experimental Laboratories in Chelmsford, England, but his
‘Electronic Paintings’ shown at the Argus Gallery were to remain limited
to the tonal possibilities of black-and-white photography due to the cost of
colour printing at that time.
Ostoja-Kotkowski (1968: 5) was nonetheless careful not to refer to
these works as photographs, and instead described them as ‘electronic
paintings’ made with a brush of light and a television screen as a canvas.
Comparable conceptions of photography as painting or drawing with
light are as old as the medium itself, and famously found form in Julia
Margaret Cameron’s photograph, Cupid’s Pencil of Light (1870), and
Oskar Rejlander’s Infant Photography (1856), which both feature an
infant, photography, drawing or painting with light. Diverging somewhat
from these earlier notions of photography as painting with light, Ostoja-
Kotkowski maintained that his own electronic painting occurred not with
the camera but with the electronic means of the television set – the cam-
era was merely a transparent recording device with which to fix the mov-
ing electronic image.
Despite Ostoja-Kotkowski’s insistence upon referring to these
black-and-white photographs as electronic paintings rather than photo-
graphs, their material connection to photography was difficult to deny.
The celebrated modernist photographer Wolfgang Sievers did much of
Ostoja-Kotkowski’s printing in his Collins Street photography studio in
Melbourne. A letter from Sievers to Ostoja-Kotkowski, dated 23 May
1964, or four weeks prior to Ostoja-Kotkowski’s Argus exhibition, sug-
gests that it is likely that Sievers printed Ostoja-Kotkowski’s ‘Electronic
Paintings’. The modes of printing discussed in the letter and the subse-
quent installation of the ‘Electronic Paintings’ at the Argus Gallery indi-
cate that Ostoja-Kotkowski was struggling to overcome the material limits
of photography. Sievers’s letter refers to mounting prints on pine board
52 Melissa Miles
Figure 2.2. J. S. Ostoja-Kotkowski. Sketches for EP Development, c. 1963. SLSA: PRG919/47/205.
and the use of a variety of printing papers, including Argenta Photolinen,

which had the effect of mimicking the appearance of paintings. The
framing and installation of the photographs also deviated from contem-
porary conventions in photography framing. Some of these photographs
were installed in the gallery at a diagonal, some were mounted on board
without a frame, and others were framed to resemble paintings with a sur-
rounding mount, timber frame and no glass. With titles such as Trance,
Nymphex, Mantissa and Mask, Ostoja-Kotkowski’s ‘Electronic Paintings’
were further wrested from the referential domain of photography and
placed in a more evocative, other-worldly context of illusion and abstrac-
tion. However, despite all of his efforts, Ostoja-Kotkowski later reflected
with frustration that ‘no matter how I exhibited these results, they were
going to be called photography and I wanted to know how to make a
painting’ (Thomas, 1976: 184).
Ostoja-Kotkowski was trained as a painter and commented after
embracing electronic media that he had not changed his ideas about paint-
ing, just updated his tools: ‘The idea of electronic images is a step towards
developing a means of electronic painting which sooner or later will come
to be practised as much as the orthodox portrayal of an idea on canvas
or board by means of pigments, wax, oil, p.v.a., etc.’ (1964). Arguing that
painters are behind the times in ‘fiddling with paint and brushes’, he
insisted that art should reflect the technological developments of the day.
Figure 2.3. J. S. Ostoja-Kotkowski, Electronic Painting, 1965. SLSA: PRG919/4/350.
Ostoja-Kotkowski’s preference for the term ‘electronic painting’ over

photograph must not be seen as a desire to distance himself from pho-
tography in general. Ostoja-Kotkowski was a very active and highly
Figure 2.4. J. S. Ostoja-Kotkowski. Electronic Painting, 1965. SLSA: PRG919/4/341.
respected member of Australian and international photography com-

munities. As well as receiving awards from the Australian Photographic
Society, publishing regularly in photography journals and presenting
54 Melissa Miles
lectures at national photography conventions, Ostoja-Kotkowski was

given the honour of being named ‘Excellence FIAP (EFIAP)’ of the
Fédération Internationale De L’Art Photographique in Berne, Switzerland
in 1967 for his contributions to photography. Ostoja-Kotkowski may have
embraced photography in other aspects of his practice, but he continually
stressed that his electronic paintings were paintings and not photographs.
Yet critics of the Argus Gallery exhibition were unwilling to follow
Ostoja-Kotkowski’s lead and embrace these works as a new form of paint-
ing with light and electronics. The artist often bitterly described how
Melbourne critics considered the show worthless and a waste of time and
money. He regularly argued that these critics were behind the times and
lacked vision: ‘Everything with them has to be traditional. Unless you sit
down with an easel, a paint brush and oils, to them it is not art. They can-
not understand that in this age we have to branch out into new methods.
To paint this world of space, surely we have to use electronics’ (Batman,
1965: 23). In an interview with Robert Scarfe in 1971, Ostoja-Kotkowski
reflects on this dismissive reception as a major setback in his career:
That was my first exhibition and I didn’t sell a single exhibit,

and it was a tremendous financial blow to me, and it took a
good two to three years to recover from it. That was just
thanks to someone who doesn’t know enough about it. There
was only one critic who helped me in Melbourne – the rest
were just against it, and this is very bad. (Scarfe, 1971: 9)
An analysis of the reviews of Ostoja-Kotkowski’s 1964 Argus Gallery

exhibition suggests that critics had trouble approaching the work because
it challenged prevailing assumptions about the limits of the medium.
The renowned Melbourne art critic, Bernard Smith (1964: 5), asserted
that Ostoja-Kotkowski’s ‘Electronic Paintings’ were ‘not painting’ and
described them ambivalently as ‘moving patterns of light of an impersonal
clinical beauty’. Alan McCulloch (1964) of the Herald similarly wrote
that it is a ‘ghastly prospect’ that electronic images could be considered a
substitute for painting, but conceded that the experiments were techno-
logically worthwhile. While McCulloch asserted that Ostoja-Kotkowski’s
‘Electronic Paintings’ were not paintings, he also argued that they were
not photographs: ‘The images look like black and white photographs of
the abstract constructions of the Russians, Gabo and Pevsner. They are
not however. Photography plays a part, but the images are made electroni-
cally’ (1964: 23). Australian photography historians, who have consis-
tently excluded Ostoja-Kotkowski’s work from narratives of Australian
photography, also seem to have accepted this argument that Ostoja-
Kotkowski’s works are not photographs. Neither paintings nor conven-
tional photographs, these works have slipped between the gaps of both
media and history.
Adrian Rawlins (1965: 42) provides a clue to the absence of Ostoja-
Kotkowski’s work from the history of Australian photography when he
argues that although his electronic paintings look like photographs and
are produced through photographic processes, they are ultimately not
photographs because they reveal no tangible connection to ‘things’. ‘It
isn’t a photograph’, writes Rawlins, ‘because it is not of anything’. Rawlins
(1965: 43) likens Ostoja-Kotkowski’s works to Man Ray’s rayographs, but
ultimately differentiates them because of ‘the organic nature of Ostoja-
Kotkowski’s motifs’. Whereas the referent is clearly visible in many of
Man Ray’s rayographs, Ostoja-Kotkowski’s electronic paintings ‘give no
hint of their means of production’.
This connection between photography, its means of production
and its object was integral to notions of medium specificity during the
mid-twentieth century, which delimited the critical reception of Ostoja-
Kotkowski’s work. Despite the ‘essentialist connotations’ (Doane, 2007:
129) of the term, medium specificity must be understood as a histori-
cally explicit idea that changes over time. During the mid-twentieth cen-
tury, medium specificity was closely bound to the formalist modernism
espoused by critics such as Clement Greenberg and Beaumont Newhall,
and placed emphasis on the material or technical means of creative
expression. To Greenberg (1966), abstract expressionist painting repre-
sented the ultimate exemplar of modernist painting because, rather than
claiming to offer a three-dimensional view of the world, it limited paint-
ing to the core qualities of paint applied to a two-dimensional plane.
Newhall’s concerns for photography’s unique characteristics were
linked to the promotion of straight, un-manipulated photography. In the
1949 edition of his book, The History of Photography, Newhall is critical of
photographic abstraction and questions whether the more abstract works
of László Moholy-Nagy and Man Ray can be seen as photographs at all:
56 Melissa Miles
The vision which led to these applications of the photo-

graphic technique is quite separate from the vision of those
who seek to interpret with the camera the world of nature
and man. Viewing these photograms and solarized prints and
distorted negatives, we are constantly reminded not of photo-
graphs, but of paintings. (1949: 211)
Although Newhall gave a more thorough account of Moholy-Nagy and

Man Ray’s photographic abstractions in the revised and enlarged 1964
edition of this book, his initial concerns point to the way in which abstract
photographs unsettle assumptions about the very definitions of photog-
raphy. Implicit in Newhall’s identification of abstract photographs with
painting is a desire to bolster the status of photographs as unmediated
images of the ‘real’ world.
Although Newhall later modified his approach to abstract photogra-
phy, comparable notions of medium specificity persisted in the writings
of John Szarkowski, the influential photography curator at the Museum
of Modern Art in New York. Published in 1966, two years after Ostoja-
Kotkowski’s first exhibition of ‘Electronic Paintings’, Szarkowski’s book
The Photographer’s Eye reiterated some of Newhall’s thinking and sought
to define photography’s specificity with reference to ideas of composition,
authorship, influence and originality. According to Szarkowski (Petruck,
1979: 206), the diverse photographs collected in his book share the com-
mon vocabulary of this independent medium: ‘these pictures are unmis-
takably photographs. The vision they share belongs to no school or aes-
thetic theory, but to photography itself [emphasis added]’. Such notions
of medium specificity problematically leave no room for works such
as Ostoja-Kotkowski’s ‘Electronic Paintings’, which were accordingly
received in negative terms as ‘not photographs’ or ‘not painting’.
The assumption that photographs must be ‘of’ something is under-
pinned by the belief that light’s primary function in photography is to
reveal and fix presence. Light is shed on an object from a place beyond
its material and discursive limits, and then acts as a bridge connecting the
object and the photosensitive emulsion. As a kind of fugitive printmaker,
light inscribes the image into the photosensitive surface while ultimately
having no visible presence in itself. It is pertinent that Ostoja-Kotkowski
employs these same, fugitive qualities of light to exceed the limits of the
medium. If medium specificity speaks consciously to the constraints and

possibilities of a given medium, as Mary Ann Doane (2007: 131) argues,
then Ostoja-Kotkowski’s desire to embrace the immateriality of light
through electronics marks an attempt to transcend these constraints.
Ostoja-Kotkowski uses light to exceed the boundaries of his practice’s
material support, whether it be painting’s brushes and paints, or photog-
raphy’s indexical connection to its object. However, light’s ultimate trans-
parency and its dependence on other objects and materials to be made
visible ensured that Ostoja-Kotkowski’s success in this endeavour was to
remain provisional.
Ostoja-Kotkowski was not alone in his interest in light’s transgressive
possibilities for art. His exhibition of ‘Electronic Paintings’ coincided with
the production and exhibition of other light-, colour- and technology-
focused practices that similarly challenged notions of medium specific-
ity. Frank Hinder’s Luminal Kinetics were made in 1967–8, and Ludwig
Hirshfeld-Mack’s Colour-Light Plays, originally produced at the Bauhaus
during the 1920s, were reconstructed for presentation in Australia in
1964. Although these works suggest that there was a wider interest in
extending the possibilities of the medium through an engagement with
colour and light, like Ostoja-Kotkowski, Hinder complained about the
reception of his work. State galleries may have collected his luminal kinet-
ics, but Hinder regrets that the work was not displayed because it was
considered ‘too much trouble’ (McNamara, 2008: 13).
To many of his critics, Ostoja-Kotkowski’s use of light and electron-
ics to cross the boundaries between media resulted in a loss of the artist’s
presence, his emotion or ‘the soul’ in his art. Neil Jillett takes a humor-
ous approach to this issue when he comments in The Age that ‘The
works to be exhibited by Mr. Ostoja-Kotkowski at the Argus Gallery are
so electronically avant garde that we can expect some of Melbourne’s
best-known computers at the opening sherry party on Monday night’
(1964). The implication that Ostoja-Kotkowski’s electronic work speaks
to machines more effectively than to humans recalls some of the anxiet-
ies surrounding photography when it first emerged in the nineteenth
century. Marcus Aurelius Root’s denigration of amateur photography as
‘mere mechanism’ during the mid-nineteenth century can be understood
as a reaction against the conception of photography as ‘light-writing’ and
‘sun-painting’. These photographic metaphors effectively subordinate the
58 Melissa Miles
role of the photographer as a creative agent to the productive and genera-

tive qualities of light, and position the photographer as a mere operator of
a mechanical device – the camera (Green-Lewsis, 1996: 37–64; Edwards,
2002: 113–8). Similarly, to many of Ostoja-Kotkowski’s critics the use of
machines and the apparent absence of signs of the artist’s touch in the fin-
ished work, meant that artwork produced with electronics emphasised the
mechanical over distinctly human characteristics like a soul and emotion.
Writing in Meanjin in 1966, Earle Hackett (1966: 494–5) comments
on the lack of emotion in Ostoja-Kotkowski’s ‘Electronic Paintings’, not-
ing that there was no place ‘for sudden irrational gestures with their over-
tones of emotion.’ Elwyn Lynn (1966: 16) likewise complained that ‘one
feels (if feeling comes into it) only retinally, not emotionally involved’.
The painter, James Gleason (1966: 78), is scathing in his review of one
of Ostoja-Kotkowski’s op-art exhibitions presented two years after the
Argus exhibition: ‘These works are as perfectly finished and as immac-
ulate as things tooled by machinery instead of being shaped by fallible
human muscle and tendon. Instead of emotion, there is clinical exacti-
tude’. Speaking more generally about Ostoja-Kotkowski’s work as op art,
Gleason writes:
It is entirely sexless and as morally aseptic as a theorem… I

have no doubt that some of the discoveries of Op-art could be
used as a subtle form of torture. In the hands of an inventive
artist-inquisitor it could become a cruel weapon. A word like
beauty has no meaning in this context. Here we have art being
used like a drug to produce certain physical effects. (1966: 78)
Ostoja-Kotkowski was very conscious of these concerns about emotion

in electronics. In personal notes for a lecture, dated September 1963, he
describes his initial worries about electronic painting: ‘The similarity [to
painting] is obviously there, but I felt that the mechanical implications
were too strong to allow to express the human feelings necessary to make
a photograph a work of art’ (PRG919/1/35). In an article written several
years later, titled ‘Prometheus unbound’, Ostoja-Kotkowski reveals how
he came to grips with this apparent absence of human feeling in elec-
tronic art. After referring to one of his critics, Ostoja-Kotkowski (1978:
6) writes: ‘Giving light a form is basically no different from giving paint
a form, or piano a sound form – it depends entirely on the artist, his abil-
ity, his quality to handle the brush, the keyboard, or whatever medium
he has to express his SOUL’. Ultimately, to Ostoja-Kotkowski, the adop-
tion of electronic painting did not amount to the mechanisation of cre-
ative, artistic processes. Electronic painting relied upon training similar to
that required for traditional painting, and he commented that only artists
were capable of painting electronically. In ‘The medium is not the mes-
sage’ Ostoja-Kotkowski (1971: 24) remarked upon the need to shift focus
away from the medium and towards the work’s meaning: ‘It is always
the final statement of an artist that is important – not the tools he used to
realise his idea’.
Although Ostoja-Kotkowski seeks to challenge the limits of medium
specificity, in a formalist sense, his work may be better understood in light
of Raymond Williams’s more inclusive interpretation of medium speci-
ficity. Published in Williams’s 1977 book Marxism and Literature, this
approach to the medium places more emphasis upon the social and cul-
tural context in which media are practised than on their distinct mate-
rials and technologies. Understanding Ostoja-Kotkowski’s work as con-
textually embedded shifts the focus of his electronic paintings towards
the ways in which his technologies speak to the social and cultural lan-
guage of their day. Adrian Rawlins alludes to the importance of taking a
broader contextual approach in his own account of ‘Electronic Paintings’,
written in 1965:
Ostoja-Kotkowski does not seek to smear art with science…

but to free the imagination from the impediment of means.
[His electronic drawings] give no hint of their means of pro-
duction. But their very form, because of its means of produc-
tion, is perfectly attuned to the space age… By moving into a
polychromatic world parallel to the polychromatic world of
movies and industrial design, Stanislaus Ostoja-Kotkowski
begins to explore a new synthesis of art and technology which
is perfectly in tune with today – and tomorrow. (Quoted in
Jones, 2008: 207)
It is not simply the material conditions of a work or its technical means

of production that constitute the media of photography, painting and
60 Melissa Miles
electronic art. Following Williams, these media can be considered the

product of a convergence of materials, conventions and ideas that are
brought together for different purposes. Using light, the most elusive of
substances, as his medium and his subject, Ostoja-Kotkowski draws on
the technologies available to him to underscore what photography might
have in common with painting, or even sound and set design, and to show
how those commonalities might lead to new ways of overcoming the limi-
tations of mediums.
The notion that we live today in a ‘post-medium’ era, popularised by
Rosalind Krauss (2000: 56), among others, belies the ways in which an
earlier generation of artists sought to create what Krauss refers to as a ‘dif-
ferent specificity’ for art. In Ostoja-Kotkowski’s practice, this specificity
was not bound by materials or processes, but was evident in his approach
to art itself as an expression of individual experience and subjectivity.
Ostoja-Kotkowski has much in common with Krauss’s more recent pro-
motion of a different specificity, which purports that the most success-
ful post-medium art reflects its own practice in relation to the past, and
acknowledges the medium specific practices that are being replaced,
modified or combined in a self-conscious exploration of the very idea of
art. Ostoja-Kotkowski’s practice similarly remained self-aware, as his vari-
ous lectures and publications attest, while being grounded consistently in
a larger desire to expand the possibilities of art production and reception.
Ostoja-Kotkowski was never afraid to write an angry letter in response
to a bad review and was fond of reminding people that he had the last
laugh. Despite the disastrous critical reception of his ‘Electronic Paintings’
at the 1964 Argus exhibition, a month after the exhibition closed he was
commissioned to make a film based on the principles of electronic paint-
ing. The film later won an Australian Film Institute silver award at the
Melbourne Film Festival. ‘The fact that many people failed to recognise
my work set me back financially, and the panning I received from the crit-
ics was frustrating’, he said in 1968. ‘But I know sooner or later this form
of art will become commonplace, and the critics will have to accept it’
(Day, 1966). Traversing the ground between photography, painting and
electronic image-making, Ostoja-Kotkowski’s cross-disciplinary works of
light are imbued with a tension that can tell us much about the ways in
which expectations of the medium historically promoted certain possibili-
ties for meaning while delimiting others. However, most importantly, an
analysis of these works and their modes of reception reveals how such lim-
its can be overcome to generate much dynamic and inclusive approaches
to the role of the medium in art and art history.
This paper was presented at the Impact 7 conference, Monash University,

20-27.09.2011. See Melissa Miles, ‘Painting with Light: Josef Stanislaus
Ostoja-Kotkowski and the Limits of the Photographic Print’, in Luke
Morgan (ed.), Intersections and Counterpoints: Proceedings of Impact 7,
an International Multi-Disciplinary Printmaking Conference, Clayton:
Monash University Publishing, 2012. © Melissa Miles. Permission to
republish granted.
References
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Day, M. (1966) ‘Op Art Comes to Melbourne’, Kalori Art Magazine
(February): 6-9.
Doane, M. A. (2007) ‘The Indexical and the Concept of Medium Specificity’,
Differences: A Journal of Feminist Cultural Studies 18 (1): 128–152.
Edwards, S. (2002) ‘The Dialectics of Skill in Talbot’s Dream World’, History of
Photography 26 (2): 113–118.
Gleason, J. (1966) ‘The Clinical Artist-Scientist’, Sun-Herald (September 25): 78.
Green-Lewis, J. (1996) Framing the Victorians: Photography and the Culture of
Realism. Ithaca and London: Cornell University Press.
Greenberg, C. (1966) ‘Modernist Painting’, in New Art: A Critical Anthology (ed.),
G. Battack. New York: Dutton.
Hackett, E. (1966) ‘Electronic Painting: The “Images” of Ostoja-Kotkowski’,
Meanjin Quarterly 25 (4): 494–5.
Jillett, N. (1964) ‘Search for Musicians’. The Age (June 27).
62 Melissa Miles
Jones, S. (2008) ‘Animating Geometry: Drawing with Light’, in Modern Times:

The untold story of modernism in Australia (eds), A. Stephen, A. McNamara.
Carlton: The Miegunyah Press in association with Powerhouse Publishing.
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Condition. London: Thames & Hudson.
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McNamara, A. (2008) ‘The Bauhaus in Australia: Interdisciplinary Confluences
in Modernist Practice’, in Modern Times: The Story of Modernism in
Australia (eds), A. Stephen, P. Goad, A. McNamara. Carlton: The
Miegunyah Press in association with Powerhouse Publishing.
Newhall, B. (1949) The History of Photography from 1839 to the Present Day. New
York: Museum of Modern Art.
Ostoja-Kotkowski, J. S. (1964) Electronic Paintings. Melbourne: Argus Gallery.
Ostoja-Kotkowski, J. S. (1968) ‘Art and Technology’, ASEA Bulletin 3 (4): 5–7.
Ostoja-Kotkowski, J. S. (1971) ‘The Medium is not the Message’, Hemisphere 15
(12): 18–24.
Ostoja-Kotkowski, J. S. (1975) ‘Audio-kinetic Art with Laser Beams and Electronic
Systems’, Leonardo 8 (2): 142–144.
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Smith, B. (1964) ‘Display emphasises drawing’s value’, The Age (July 1): 5.
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Viewed: Writings on Twentieth Century Photography (ed.), P. Petruck. New
York: Dutton.
Thomas, L. (1976) The Most Noble Art of Them All: The Selected Writings of
Laurie Thomas. Brisbane: University of Queensland Press.
Documents and Manuscripts
Ostoja-Kotkowski J. S. ‘Electronic painting’, handwritten notes, Ostoja-Kotkowski

Archive. State Library of South Australia. Archival number PRG919/47/216.
Ostoja-Kotkowski J. S. Undated personal letter, Ostoja-Kotkowski Kotkowski

Archive, State Library of South Australia. ‘Album relating to electronic
records in the1960s’. Archival number PRG919/4/1.
Ostoja-Kotkowski, J. S. (1963) Untitled typed lecture with handwritten
date. September.
Ostoja-Kotkowski Archive, State Library of South Australia, Archival Number
PRG919/1/35.
Ostoja-Kotkowski, J. S. Untitled interview, audio recording, Ostoja-Kotkowski
Archive, State Library of South Australia, ‘1964 interview about electronic
music and painting’ (16 minutes)’. Archival number PRG919/3/62.
Sadka, D. (1967) ‘ABC Sound and Image, ABC Talk – Perth Festival of the
Arts’, February: 2. Stanislaus Ostoja-Kotkowski Albums, The University of
Melbourne, Special Collections.
Sievers, W. (1964) ‘Letter to Ostoja-Kotkowski’, 23 May. Ostoja-Kotkowski
Archive, State Library of South Australia. Archival Number PRG919/1/242.
CHAPTER 3
Why Burn a Photograph?

A Film by Hollis Frampton
Alexander García Düttmann
Why burn a photograph? Why put it on a hotplate and let the paper
slowly be consumed by heat? Why allow the image to go up in smoke so
that perhaps another image must be printed before I can look at it again?
Why engulf a photograph in flames and make it smolder until there is
nothing left but a sort of crater in the middle, a temporary parenthesis, a
respite, or a pit, for nostalgia? Why start with an image, a one-dimensional
surface, and end up with cinders, a protruding grey landscape, a dark
sculptural object, or a dirty bulky lump, that crack when touched and
dissolve into thin air? Why move from ‘contemplative distance’ (Moore,
2006: 60) to ‘tactile immediacy’?
Burning a photograph is different from tearing it apart. If I tear it
apart, no matter how small the bits and pieces that will be left in the end,
my disposition is such that to some extent I act blindly. I am so actively
involved in what I do that I can hardly witness the photograph disappear.
I make it disappear and I see it disappear but I do not witness its disap-
pearing. I am part of the critical mass needed for the act to come about
and be performed. The difference between burning and tearing up a pho-
tograph is the difference between making something disappear and let-
ting it disappear, between use and mention, between a strange craft and
art, between staying at home and having bitter thoughts about a girl who
laughed at me outrageously and going to the cinema, or to an art gallery.
Of course the letting will always involve some making, if only because the
pressurized liquid gas in a lighter needs to be ignited or because the pho-
tograph needs to be placed on the hotplate. Conversely, the making will
always involve some letting, if only because I can pause as I tear up the
Why Burn a Photograph? A Film by Hollis Frampton 65
photograph and decide whether the bits and pieces are small enough by
now or require further downsizing. In the so-called digital age, the closest
one tends to come to the physical experience of tearing up a photograph
is the dissection of a credit card after its validity has expired, or after it has
been used fraudulently by a third, unknown party. One just hopes that
the plastic fragments will be as tiny as they need be to disallow an evil
person from deciphering the encrypted information and emptying one’s
bank account swiftly.
There is something matter-of-fact about burning a photograph by plac-
ing it on a hotplate, something distanced and distancing, something that
lacks the direct implication of the one who puts his hands to the plow, as
it were, and tears up the photographic paper on which an image has been
printed. A photograph burning is a spectacle for a witness who remains
outside, on the margins, or in the wings. How often have we seen a film
with a scene where someone strikes a match, holds a letter, an incriminat-
ing document, or a photograph, close to the flame, and then throws the
burning paper into a fireproof receptacle while he watches it disintegrate!
How often have we seen celluloid burned by a projector, accidentally or
as a filmic device! And yet to place a photograph on a hotplate and see it
disappear could be regarded as a melodramatic gesture as much as tearing
it apart. The staging magnifies the fire, transforms it into a conflagration,
into a public representation with flames like succulents; the act of tearing
a photograph apart, on the other hand, has a minimizing, personalizing, or
privatizing effect, no matter how many people actually look at the staged
fire or participate in the manual shredding.
Torn photographs, it should be remembered, feature in Hollis
Frampton’s Poetic Justice, the second installment of his Hapax-Legomena
films. In Frampton’s (nostalgia), made in 1971 as the first installment in
the series, thirteen photographs are placed on a hotplate and filmed from
above. Steadily, the paper turns into carbon. The images become more
and more unrecognizable as the S of the searing electric coils begins to
leave its imprints on the paper. (nostalgia) has been called a ‘structural
film’. Regardless of how helpful or even pertinent the term may be, the
talk of ‘structural film’ points to the rigor of the fixed camera and the pre-
cision of the staging, to the predetermination achieved by the formal set-
up, as if Frampton had tried to keep the melodramatic impact at bay by
making what happens in the image and on the screen as objective and
66 Alexander García Düttmann
as anonymous as possible. What happens is out of reach. The spectator

never catches sight of the instant when the photograph is placed on the
hotplate, and each sequence appears to be of equal, or similar, length, with
each repetition of a sequence anticipating the next repetition. The uncon-
trolled subjective gesture or act, the excess that cannot be accounted for,
have been excluded, it would seem, in favor of the cold black-and-white
ideality of the natural process of combustion.
A voice tells the spectator details about the different photographs.
Yet it does so in advance, ahead of the information provided to the eyes.
The voice keeps referring to the photograph that the spectator will see
only once the photograph he sees at the moment of listening will have
been reduced to ashes, will have performed the burning’s little song and
dance and will have entered the film, will have been metamorphosed
into cinematography without leaving anything behind but dissolving
flakes. ‘Temporality is everything’, as Rachel Moore puts it (2006: 58), a
source of fatigue and a source of excitement. It hollows itself out. Only
one photograph, the photograph of an artist’s lab, or a darkroom, is not
described, or commented upon, and remains outside the series, a ‘hapax
legomenon’ in the visual and aural realm, just as only one comment, the
one that comes last, remains outside the series as well, for the photograph
which it describes is never seen and perhaps cannot be seen. Is symmetry
restored to frame the asymmetry of sound and image? If so, this symmetry
is an open symmetry. The spectator feels that the series could have begun
before the film starts and end after the film stops. In the film, photographs
are alluded to that are not exhibited on the hotplate. A black screen sepa-
rates each take, the regularity of its insertion triggering a sort of mute met-
ronomic beat. The film features an aerial prologue, a sound rehearsal that
can be heard but not seen. It includes a sentence that is never repeated,
though it would seem to belong to the actual text: ‘These are recollections
of a dozen still photographs I made several years ago’. If the spectator is
not too fatigued and confused by the procedure that keeps disrupting the
correspondence between the senses, or between the senses and sense, and
if the spectator is still able to listen to the voice and remember what it has
said when the next photograph is fed to the cold sun of the hotplate, to the
light from which it originated, if, as unlikely as it may appear, the specta-
tor masters Frampton’s future perfect and engages in a mental activity, in
a conceptual exercise of reflective coordination that protects his ears and
his eyes against the aesthetics, or the beauty, of a pure image and a pure
sound, he may come up with a list of reasons why a photograph might be
burnt. Does the burning of a photograph, the play of visibility and invis-
ibility, of chronological repetition, that is doubled by the play of sight and
sound, of repeated non-coincidence, alert the spectator to the ‘doubling
presence of death’ (Foucault, 1963: 77) without which one could not see
anything, as Foucault maintains in his early study of Raymond Roussel?
In a space and time without death, everything would be absolutely visible
and invisible at the same time.
In the case of the photograph of Carl Andre, the artist confesses to
seeing less and less of him in recent times, less than he would like to see
him anyway, while there are other people, he says, of whom he sees more
than he cares to see, more than his eyes can take, as it were. Hence burn-
ing a photograph can be a reminder that we don’t see what we ought to
be seeing, the friends we ought to be frequenting, or that we have become
trapped in a condition of distraction. The spectator who has watched the
film before, or who ponders it after a first viewing, knows that Pascal is
named towards the end of the film, though it is hard to make sense of this
reference in the context in which it appears. As the spectator sees a pho-
tograph that Frampton made for Vogue magazine, the voice tells of a pho-
tograph that shows a man in an orchard. It is a photograph Frampton has
found, not one he produced himself. The voice says: ‘On the other hand,
were photography of greater antiquity, then this image might date from
the time of, let us say, Pascal; and I suppose he would have understood it
quite differently’. Obviously, this is also a joke, a joke about how to look at
a photograph and what to see in a photograph, a joke about what we see
and what we do not see when we look at a photograph. ‘Divertissement’,
or entertainment, the attitude towards others and the world that Pascal
batters in his Pensées, derives etymologically from the Latin verb
‘divertere’, which means to separate, to turn away, to divert. One is enter-
tained when one’s attention is taken away from something and directed at
something else. ‘Distraction’ comes from Latin ‘distrahere,’ to draw asun-
der or apart. Each time one wishes to be entertained, one seeks distrac-
tion. For Pascal, the distraction of ‘divertissement’ always lies in a move-
ment that tends towards the outside and, in a sense, towards itself since it
tends not towards a goal to be attained but towards the turmoil and uproar
that reign outside, out there. Man, trying to escape a confrontation with
his own condition, his own misery, looks for turmoil and uproar, for con-
stant movement, exposing himself to the trouble caused by ‘a thousand
accidents, which make afflictions unavoidable’ (Pascal, 1977: 17). Even
friendship, Pascal stresses, can be part of the distraction caused by ‘diver-
tissement’. He believes that few friendships would survive if one of the
two friends knew what the other one says about him in his absence, speak-
ing ‘sincerely and without passion’ (502). One wants friends to be flat-
tered by them, not to discover the ‘depth of one’s heart’ and to see oneself
‘as one is’. One wants friends to be able to rely on one’s ears: ‘If one con-
sults the ear only, it is because one lacks heart’ (356). However, on one
occasion Pascal also notes: ‘These people lack heart. One would not want
them to be one’s friends’ (383). Does the blocked continuity, the struc-
tural discontinuity that causes sound and image to divert and diverge, or
that tears apart spoken comment and seen photograph, draw attention to
the ambivalent role both the ear and the eye can play? For if, as Pascal
stresses, finite human beings prove unable to see the infinite nothingness
from which they stem and the infinite into which they are thrown, the
infinitude of creation that swallows them, some such beings are still able
to contemplate others with the ‘eyes of faith’ (210).
Yet Frampton’s anamnestic comments on the somewhat surreal pho-
tograph of Andre’s handsome boyish face, which appears in a small pic-
ture frame next to a metronome whose large needle the sculptor’s hand
either puts in motion or prevents from moving, also end with the ambigu-
ous words: ‘I despised this photograph for several years. But I could never
bring myself to destroy a negative so incriminating’. The photograph is
destroyed in lieu of the negative, as if the negative were indestructible
and could only be destroyed symbolically, by way of destroying a printed
image; or as if the photograph always maintained itself in reserve and
thereby proved its indestructibility, not on account of its quality, of the
artist’s achievement, but on account of its negativity, its incriminating
character. Does it incriminate the artist because it reminds him of his dis-
traction or because it reminds him of his failure as a photographer? To
know as an artist that one has produced such an image, such a negative
is so unbearable that one cannot even go near it, let alone look at it. All
one can do is use it, print yet another photograph and burn it yet again.
Once the artist has ceased to distract himself, once he has discarded all
the habitual excuses, such as his youth, his inexperience, his other, more
convincing work, his need to pay for the child’s schooling, his reliance
on the art world to subsist, he realizes that what he makes turns out to
be beyond his reach, whether in the case of a truly successful work of
art, a work of art that truly works, as a whole or in some of its parts, or
in the case of a truly incriminating artwork. A truly incriminating work
is a work of art that keeps accusing the artist, judging and blaming him
for having burdened the world with his so-called art, with something that
will never allow itself to be incinerated, that will escape the iconoclast’s
grasp, because it has already branded or burnt an indelible mark in the
artist’s memory, causing him sleepless nights of never-ending insomnia.
Frampton must have asked himself whether the artist Hollis Frampton,
the artist Hapax Legomena, who replaced Frampton when the artist had
grown out of one of his former selves, the artist Carl Andre and virtu-
ally all the other artists of all times, would ever forget the bullshit he had
devised, whether any holocaust would ever be so purifying as to undo the
negative once and for all, or whether any future metamorphosis, any res-
urrection in the future, would allow him to cease being a criminal. One
of the first things that the voice tells us, the substitute voice, the voice of
Michael Snow reading flatly, clumsily, casually, and perhaps in a manly
tone a text of personal ‘recollections’, of souvenirs or postcards from the
past written by a subject formerly known as Hollis Frampton, is that the
portrait of Carl Andre the spectator has not seen yet is the first still photo-
graph Frampton ever made ‘with the direct intention of making art’.
Hence photographs can be burnt as a painful reminder of a distrac-
tion that threatens to render a life meaningless and as an equally pain-
ful reminder of the difficulty of destruction in art. Is it indeed possible
to delete the traces and vestiges of art meant as art, of pretentious arti-
ness, of the frame that is not structural but ornamental? The double pain,
real or ironic, bestows the meaning of a ritual upon the formal set-up of
(nostalgia). Burning, when painful, means sacrificing, offering the friend’s
image to atone for one’s betrayal of friendship, and to acknowledge the
intractable negativity of bad art that one is incapable of abolishing. But
since the two reasons mentioned are also incompatible with each other,
at least to the extent that the artist must hold his friend dear to burn his
image and remind himself of his distraction, and that at the same time the
image he is burning is the one he must look at again and again in anger
because he so much wants to, and cannot, destroy the negative, a certain
irony permeates this cinematographic ritual. As a consequence, what we

see is what we see and yet also proves to hover undecidably between dif-
ferent meanings. What if irony were Hollis Frampton’s melodrama?
If one continues scrutinizing (nostalgia) for other reasons that might
justify the burning of a photograph, bearing in mind that a photograph
might be placed on a hotplate and burnt for no other reason than as an
appealing visual device, a device fit for a film that reflects on itself as an
experimental medium, one will find that Frampton keeps resorting to a
moral register of friendship and an artistic register of debunking, and that
he often does so in a humorous manner that makes light of the seriousness
suggested by morality and art. Some of the more whimsical comments
come across as if made up for the occasion, though, given how idiosyn-
cratic friends and artists can be, they may contain perfectly true anec-
dotes. About an unnamed married friend who has not been his friend
‘for nearly ten years’, Frampton tells the spectator: ‘We became estranged
on account of an obscure embarrassment that involved a third party, and
three dozen eggs’. About his friend James Rosenquist, with whom he
seldom meets because he and James both live far apart from each other,
he states: ‘I cannot recall one moment spent in his company that I didn’t
completely enjoy’. About Michael Snow’s reaction to a photograph he
took of him and a poster he conceived for one of his shows, he observes:
‘I recall that we worked half a day for two or three exposures. I believe
that Snow was pleased with the photograph itself, as I was. But he dis-
liked the poster intensely. He said I had chosen a typeface that looked
like an invitation to a church social. I regret to say that he was right. But
it was too late. There was nothing to do about it. The whole business
still troubles me. I wish I could apologize to him’. About a self-portrait,
he remarks: ‘There are eleven more photographs on the roll of film, all of
comparable grandeur. Some of them exhibit my features in more sensitive
or imposing moods’. And Frampton adds: ‘I take some comfort in realizing
that my entire physical body has been replaced more than once since it
made this portrait of its face’. About an initial series of photographs that
captured the window of a cabinetmaker’s shop on West Broadway, he
notes: ‘I rejected it for reasons to do with its tastefulness and illusion of
deep space’. About photographs of ‘junk and rubble’ taken in the spring
of 1961 ‘in imitation of action painting’ and then shown to a neighbor
who was a painter interested in ‘Old Masters,’ he says: ‘My neighbor saw
my new work, and he was not especially pleased’. About a likeness of

Frank Stella that shows him blowing smoke rings, he asserts: ‘Looking at
the photograph recently, it reminded me, unaccountably, of a photograph
of another artist squirting water out of his mouth, which is undoubtedly
art. Blowing smoke rings seems more of a craft. Ordinarily, only opera
singers make art with their mouths’. When examining the photograph
of the interior of a bank on Wall Street, made with the intention of imi-
tating Lartigue’s sense of mystery ‘without, however, attempting to com-
prehend his wit’, he bluntly declares: ‘My eye for mystery is defective’.
When considering a photograph of Larry Poons on a mattress, made in
a state of ecstatic happiness unrelated to the image itself and the result
of a single exposure, he tells the spectator: ‘Months later, the photograph
was published. I was working in a color-film laboratory at the time. My
boss saw the photograph, and I nearly lost my job. I decided to stop doing
this sort of thing’. Sometimes the object chosen for a photograph appears
to be rather odd, as if the artiness had merged into the choice of object:
‘I set up my camera above an empty darkroom tray, opened a number
2 can of Franco-American Spaghetti, and poured it out’. But hey, such
spaghetti did in fact exist until recently – ‘Franco-American’ is not a pun
on America doing art but merely a brand name of the Campbell Soup
Company. At other times, Frampton proposes an interpretation of one of
his images that ridicules the expectations that informed beholders might
have of photography as an art. Is he also ridiculing the image itself? He
claims, for example, that his photograph of two adjacent toilet cubicles
amounts to an ‘imitation of a painted renaissance crucifixion’. After
identifying a ‘bowl with its lid raised’ as an iconic portrait of St. Mary
Magdalene, he concludes his interpretation with the following sentence:
‘I’m not completely certain of the iconographic significance of the light
bulbs, but the haloes that surround them are more than suggestive’.
So what is it, then, that Frampton holds in reserve for his last com-
ment, the one that refers to an image we never see, an impossible image?
Sadly, it is a disappointment. The image is said to depict the open door
of a truck that has turned into an alley, into a ‘dark tunnel with the
cross-street beyond brightly lit’. As Frampton develops the negative, he
becomes aware of a detail, something reflected in the rear-view mirror
attached to the truck’s door. It is a reflection of a reflection of the almost
invisible cross street caused by the window of a factory. Time and again,
the photographer enlarges the image so as to recognize what it is that

this small section of his image reveals. He keeps failing. ‘Nevertheless,
what I believe I see recorded in that speck of film, fills me with such fear,
such utter dread and loathing, that I think I shall never dare to make
another photograph again. Here it is! Look at it! Do you see what I see?’
Commentators have written about the allusion to Antonioni’s Blow-Up,
although, when asked about such an allusion, Frampton did not confirm
it. They have also speculated on whether or not, if one lets oneself be
guided by the logic of (nostalgia) rather than the topological lay-out of
Manhattan’s streets, the photographed reflection of a reflection could be
a double reflection of the photographed darkroom that the spectator sees
in the beginning (Moore, 2006: 28) and that, in the film, is not preceded
by a comment. The darkroom would come to symbolize, or encapsulate,
a photographer’s career, but also the incrimination of the artist whose
relationship to his own photographs is at best ambiguous. Be it as it may,
the final envoy, the last address or consignment that sends the spectator
off into darkness, is too reminiscent of the photograph of Carl Andre, of
the collapse of its manifest intention of artistry into a debacle of artiness.
Frampton’s comment presents itself so much as the last possible comment
on photography and art that it proves as incriminatory as the photographs
he dismisses for confounding art with the will to art. The artist makes too
much of an effort and, unable to end the fucking film, falls short of his
achievement. Or perhaps he looks back when he reaches the end, loathes
the whole endeavor, everything he has accomplished so far, and decides
to sink the project, ruin (nostalgia) for the spectator who has patiently
watched the film up to the point where the last comment leaves him
alone with his own blindness, free and constrained to imagine whatever
he wishes to imagine, maybe an ‘infinite film’ (Frampton, 2008: 36) that
is always the same and always different, like the takes and the ashes in
(nostalgia), for no photograph burns in the same manner as another pho-
tograph. Photographs must not even be burnt as the very fact of burning
them may already betray an excess of seriousness, some melodrama.
The question ‘why burn a photograph?’ reveals itself to be a question
about seriousness in life and art. It reveals itself to be a question about
that which an artist can bring about, something that will then, strangely,
remain out of his reach, incriminating him, returning to him without
allowing itself to be touched, something beyond participation and for
this reason forever given, something forever given without ever becoming
available. Frampton’s answer to the question ‘why burn a photograph?’
encourages the spectator of (nostalgia) not to let go of seriousness, to
envisage its relevance from the limit of what may easily be dismissed as an
exaggeration, namely the fatality of a self-incrimination rooted in life and
art and hence indistinguishable from an incrimination that stems from
the other, that renews itself incessantly and constantly reopens a burn-
ing wound in the mind, all the more ungraspable the more it originates
in a comportment or in the creation of an artwork that could have been
different. Yet in life and in art, such seriousness also requires some of the
flippancy, the irreverence, with which Frampton treats his photographs
and his film, but also the subjects of his photographs and their art. Retain
the flippancy only and you get an adolescent’s enjoyment and entertain-
ment. Retain the seriousness only and you get pious artiness and self-righ-
teousness. Why burn a photograph? For no good reason. Or to testify, in
life and in art, to the tension that traverses and exposes seriousness and
that allows it to be seriousness in the first place. It is a tension generated
when the out-of-reach is reached. To reach the out-of-reach is a paradox
and thus it imposes two irreconcilable and yet equally necessary forms
of behavior, necessary for each form of behavior to be what it aspires to
be, seriousness and flippancy. Is Frampton, the moment he stops burning
photographs and, regrettably, botches the end of his film, too serious or
too flippant?
‘Left’ issue (issue 8) of the online journal World Picture, summer 2013;
http://www.worldpicturejournal.com/WP_8/Duttmann.html. © World
Picture journal. Permission to republish granted.
References
Foucault, M. (1963) Raymond Roussel. Paris: Gallimard.

Frampton, H. (2008) ‘For a Metahistory of Film: Commonplace Notes

and Hypotheses’, Photography and Cinema, D. Campany. London:
Reaktion Books.
Moore, R. (2006) Hollis Frampton: (nostalgia). London: Afterall Books.
Pascal, B. (1977) Pensées (ed.), M. Le Guern. Paris: Gallimard.
CHAPTER 4
Processing Color in Astronomical Imagery

Kimberly K. Arcand, Megan Watzke, Travis Rector,
Zoltan G. Levay, Joseph DePasquale, Olivia Smarr
1. Image as translation
Astronomy is largely funded by taxpayer dollars, and because the nature
of the scientific process includes the dissemination of results – in the
form of proof or a ‘public report’ (Miller, 2004: 279) – many in the pro-
fessional community believe in the responsibility of releasing meaning-
ful results to the public (Frankel, 2004: 418). Quite often, the images
produced from astronomical data are a great asset in doing this; they
provide a principal source of information that forms public concep-
tions about space (Snider, 2011). One can draw a parallel from Felice
Frankel’s work in creating visually appealing images of materials science
and the importance of producing ‘wonderful and accessible images’ to
effectively communicate science (Frankel, 2004: 418).
With advancements in detector technology, many astronomical
images created today sample data from wavelengths outside those of
human vision. These data must be translated, through the use of pro-
cessing, adding color and artifact removal, smoothing and/or cropping
into human-viewable images. The choices involved in deciding how best
to represent or translate such data underscore the idea that ‘what we
encounter in the media is mediated’ (Mellor, 2009: 205).
There is, however, a lack of robust studies to understand how people
– particularly non-experts – perceive these images and the information
they attempt to convey. The extent to which the choices – including
those surrounding color – made during image creation affect viewer per-
ception, comprehension, and trust is only beginning to be more closely
examined. For example, the influence of images in news reports has not
76 Arcand, Watzke, Rector, Levay, DePasquale, Smarr
been extensively studied (Jarman et al., 2011: 4). Are there rules when
it comes to presenting something visually that cannot be seen with the
human eye? Is there an inherent amount of manipulation through the
choice of color in this process of creating astronomical images? Or is it
simply providing a proxy so that we can experience something (that is,
views of the universe) that otherwise may not be available to us?
The intent behind the manipulation of astronomical data for the
creation of public images is important. The choices made by the scien-
tist must not, of course, change the overall interpretation (Rossner and
Yamada, 2004: 11). The assumption made here is that the intent is to
add value and information, make the presentation of the data aestheti-
cally pleasing, make the information accessible, and/or make the material
understandable. Images can, after all, be both informational and beautiful
(Frankel, 2004: 418). Color plays a vital role in these goals.
But to manipulate an image responsibly, the scientist or science image
processor must also understand the perspectives of non-experts and be
willing to embrace openness and transparency in their work to foster
trust with the public (Irwin, 2009: 7). We argue that non-experts may not
necessarily perceive colors in the same way that the scientific community
does. In fact, until recently, there has been little scholarly research into
the differences in perception of color between lay audiences compared
with professional scientists, in particular, astronomers and astrophysi-
cists. In this paper, we describe the current state of affairs in the creation
of astronomical images using color, raise some of the issues in doing so,
and outline some of our efforts to address these questions using research-
based methodologies.
1.1 Historical notes, and image as truth

Photographs, though made by human hands using machinery humans
have invented, have been perceived as being free of human bias (Schwartz,
2003: 28). Photographs have also been considered as ‘records of the real’
(Rothstein, 2010). Photography’s veracity, though once seen as an inher-
ently true vehicle of a snapshot in time, has seemingly decreased since
the purported ‘reintroduction of the human hand’ (Schwartz, 2003: 30)
through the ability to manipulate images quickly and efficiently with digi-
tal imaging software such as Adobe Photoshop. There is, understandably,
Processing Color in Astronomical Imagery 77
a negative connotation to manipulating photos, so much so that ‘to photo-

shop’ has become a pejorative verb.
Since image manipulation is more convenient and accessible today, it
is perhaps more in the public consciousness than it was with analog (film)
processing. However, such control over an image’s appearance has been
around since the beginnings of photography. Aside from deceptive or
entertaining uses of altering photographs, a skilled darkroom technician
can evoke detail and tonality from the negative that is not apparent in a
‘straight’ print, using techniques including altering exposure and devel-
opment (contrast), dodging, burning, intensification, toning, etc. Ansel
Adams, for example, was well known for his ability to adjust his pro-
cessing from exposure through printing, even though many non-experts
would likely consider his photos to be faithful representations of well-
known landscapes (Adams and Baker, 1995).
The correspondence between photographs of scenes and how the
eye sees those same scenes still affirms the general truth of photographic
images today. The question of ‘is this what it really looks like’ is commonly
heard from the non-experts who look at astronomical images.11 How does
the color mapping being used to create those astronomical images play
into this assumed truth? To explore this further, one needs to understand
the origins of the astronomical image from the first telescopes.
2. Creation of the astronomical image

The history of astronomical imaging arguably began in 1609 when
Italian astronomer Galileo Galilei, with his new astronomical telescope,2
observed craters on the surface of Earth’s Moon (figure 4.1a) and discov-
ered four lunar bodies orbiting Jupiter. He then transcribed them into
drawn format and published his findings in 1610.3
Astronomical imaging has been evolving ever since with the develop-
ment of increasingly sophisticated technology. For example, during the
20th century, astronomers began making three-color composite images
using filters on film. (Filters in this case refer to ways to limit the amount
of light in each image. For example, some filters enable the astronomers to
look at the light emitted by only hydrogen atoms, or in other instances, in
the higher energies detected by the telescopes.) Making three-color astro-
nomical images involves stacking three different images of the same field
of view of different slices of light, typically assigning red, green, and blue
as the colors for each layer.
Figure 4.1a (left). Galileo’s transcription of our Moon‘s surface from Sidereus Nuncius
in the 17th century. (Credit: Wikimedia Commons.) Figure 4.1b (middle). One of the
oldest surviving daguerreotype images of the Moon, from 1852, taken by John Adams
Whipple (Credit: Harvard/Wikimedia Commons http://commons.wikimedia.org/wiki/
File:1852_Moon_byJAWhipple_Harvard.png). Figure 4.1c (right). The Moon in X-ray
light, taken in 2001 by the Chandra X-ray Observatory. (Credit: NASA/CXC/SAO)
During the second half of the 20th century, there were major advances
for astronomical telescopes on the ground with larger and more sophisti-
cated mirrors being constructed (DeVorkin, 1993). This period also saw
the dawn of the Space Age (Portree, 1998), of which astronomers were
eager to take advantage (for example, Tucker and Tucker, 2001: 28). By
being able to launch telescopes into space, astronomers could build detec-
tors and other instruments that were sensitive to ultraviolet, X-ray, and
other types of light that are absorbed by the Earth’s atmosphere. Given
these new technologies, and specifically since the launch of NASA’s
Hubble Space Telescope, the period since the 1990s is considered a ‘new
era’ for astronomy (Benson, 2009: 322). There are now many space-based
telescopes and observatories on the ground available to look at a wide
range of different types of light from the cosmos. Astronomical data from
such modern telescopes are no longer captured on film. They are instead
natively digital and arrive from the telescope in a form that generally
requires processing in order to create an image.
This boon in astronomical data also means that today we find popular
media flush with astronomical images. But the transition in science image
communication from hand-drawn observation to emerging photomechan-

ical techniques in astrophotography and the most advanced space-based
optics today reflects a shift in the purported subjectivity of the scientist
when producing these images as vehicles of visualizing his or her data.
Mechanically produced images were assumed to eliminate the ‘meddling’
mediation of the human hand – an instrument having no will, desires, or
morals of its own (Daston and Galison, 1992: 83). But as the next sec-
tion notes, complete objectivity and neutrality in the interpretation of
scientific data into the pictorial form is not feasible, nor is it desired. The
science embedded in the image often informs the human choices for the
color composite.
2.1 The processing pipeline
2.1.1 Translation from 1’s and 0’s into pixels

As mentioned previously, modern astronomical images – whether from
an optical telescope like the Hubble Space Telescope or one that looks at
X-rays like the Chandra X-ray Observatory – are inherently digital. When
a satellite, for example, observes an object in space, its camera records the
exposure of light-sensitive electronics to photons. These exposure record-
ings then come down to Earth from the spacecraft via a network in the
form of 1’s and 0’s. Scientific software then translates that data into an
event table that contains the position and, in some cases, certain informa-
tion for the time and energy, of each photon that struck the detector dur-
ing the observation. The data is further processed with software to form
the visual representation of the object as pixels (Rector, 2007: 599).
2.1.2 Mapping color

Color plays an important role in human perception and culture, and also
has some meaning in the realm of science. The spectrum of light that can
be detected with the human eye can be broken into various colors from
red to green to violet. In astronomy, these colors are applied to wave-
lengths of light far beyond the range humans can see. Using telescopes
in space and those on the ground, astronomers can now ‘see’ from radio
waves to gamma rays, across the full range of the electromagnetic spec-
trum (see figure 4.2).
Figure 4.2. Electromagnetic radiation comes in a range of energies, known as the

electromagnetic spectrum. The spectrum consists of radiation such as gamma rays,
X-rays, ultraviolet, visible, infrared, and radio. (Illustration: NASA/CXC/SAO)
The data that are received by telescopes originates as variations of bright-

ness with no inherent color. Color must then be added to the image. To
do this, scientists or science image processors put together a color map
that ‘translates’ portions of the data to various colors that can be seen with
the human eye.
Here we take this opportunity to raise the issue of false color. The
term false color is often used to describe astronomy images whose colors
represent measured intensities outside the visible portion of the electro-
magnetic spectrum.4 But a false color image is not wrong or phony as the
term might imply (Hurt, 2010). It is a selection of colors chosen to repre-
sent a characteristic of the image (intensity, energy, or chemical composi-
tion, for example). False color images are not actually ‘false in any sense
of the word, but only a matter of different visual codes’ (Snider, 2011: 9).
The colors used are representative of the physical processes underlying
the objects in the image.5 Alternatively, a scientist or image processor may
want to be able to differentiate between low, medium, and high energy,
assigning red, green, and blue (RGB) in a ‘chromatic order’ (Wyatt, 2010:
35) from low to high energy as it does in a rainbow.
This use of RGB for low, medium, and high energies can be applied to
wavelengths that fall outside human vision. For this first example, we look
at the black hole at the center of the Milky Way, known as Sagittarius
A* (figure 4.3a) as observed by the Chandra X-ray Observatory. In this
image, the X-rays near the black hole (seen as the bright white structure
in the center) and greater surrounding area are shown in three colors: red
(2-3.3 keV), green (3.3-4.7 keV), and blue (4.7-8 keV).6 All of these X-ray
wavelengths are invisible to the human eye but can be seen in relation to
one another through an application of color.
As we mentioned earlier, some astronomical images are colored to
highlight certain scientific features in the data. For example, an image of
supernova remnant G292 (figure 4.3b) shows colors that were selected to
highlight the emission from particular elements such as oxygen (yellow
and orange), neon (red), magnesium (green), and silicon and sulfur (blue).7
Again, this is an image made from X-ray light. Each color represents the
specific wavelengths of light that each element gives off or is absorbed in
this environment. Compare figures 4.3b and 4.3c; the colors added in
4.3b provide additional insight into physical characteristics of the X-ray
gas in this supernova remnant that could not be gleaned from the black
and white image.
In both cases, the choice of color is contributing to the informational
quotient of the image because the colors reflect the processes inherent in
these objects. When color maps are combined, they yield ‘new insights
into the nature of the objects’ (Villard, 2010). However, since the selection
of wavelengths and decisions on color are not standardized, it may be con-
fusing to non-experts and lead to perceptions of phoniness in the images.
Figure 4.3a (left) Sagittarius A* in X-ray light. Figure 4.3b (middle) Supernova
remnant G292 in X-ray light. Figure 4.3c (right) Raw, unprocessed broadband
X-ray image of supernova remnant G292. (Credit: NASA/CXC/SAO)
How does all of this relate to the ethical issues of color representation? For
one, it exemplifies the idea that scientists and their collaborators make use
of interpretation, selection, judgment, and artistry (Daston and Galison,
1992: 98) when deciding how to represent specific scientific data. To put
it another way, both scientific and aesthetic choices are being made when
an image is created. Modern astronomical images function as ‘an illustra-
tion of the physical properties of interest rather than as a direct portrayal
of reality as defined by human vision’ (Rector, 2005: 197; see also Rector,
2007). The next section of this paper examines the various degrees of
manipulation possible in the color mapping of astronomical images and
whether those decisions might be perceived as ethical by non-experts.
3. Other colorful examples
3.1 A recognizable object seen differently

While perhaps not considered by the greater public to be an astronomi-
cal object, the Sun, of course, is our closest star. The most common view
of our Sun is that as seen from the ground: an unchanging yellow disk.
Images from NASA’s Solar Dynamics Observatory (SDO) reveal the Sun
(figure 4.4a) in a much different way. Using detectors that observe in 13
distinct wavelengths from X-ray to ultraviolet, the space-based SDO cap-
tures curving and erupting prominences, and the features in the images
trace magnetic field structure. The hottest areas appear almost white
while the darker areas indicate cooler temperatures on our local star. The
colors assigned as presented in this tableau of solar images8 are somewhat
arbitrary in hue and saturation. However, when colors are combined to
create a multiwavelength view of the Sun, colors are chosen in an RGB
ordering according to temperature. In the single wavelength views, these
images seem to ‘flaunt’ their color (Wyatt, 2010: 35), almost purposefully
making the familiar unfamiliar. Is this more acceptable because the Sun
is an easily recognized object by most citizens of our planet? It could be
that because the color is so unexpected, it immediately functions as a
visual cue that the color is not being presented as reality but rather as a
layer of information for the viewer. Similarly, this might be part of the
reason why brightly false-colored radar maps on the nightly news are
acceptable (figure 4.4b). Foreign colors on recognized objects have less of
a claim to veracity. Their point is, perhaps, clearer to the viewer. If one
observes, however, that images ‘are not self-explanatory’ but rather that
they ‘need to be interpreted, and the human task of interpretation is often
a [big] obstacle’ (Gladwell, 2004: 2), then there is still a risk of non-experts
misunderstanding the purpose of color, even on a recognizable object

that is not being understood as ‘true’. This is particularly the case when
no explanation of the color table is offered with the images. The satellite
imagery for weather forecasts still utilizes color for a specific purpose –
indicating variations in temperature or precipitation, for example – and
either it is accompanied with a color legend or with verbal or textual nar-
ration. Any solar images would also benefit from clear, descriptive infor-
mation to explicitly relate the purpose of the color.
Figure 4.4a (left) Multi-bandpass images of the Sun. (Courtesy of NASA/SDO and the AIA, EVE,
and HMI science teams.). Figure 4.4b (right) Satellite imagery of Asia. (Credit: The Weather Channel)
In another sense, the recognizable object can be something that grounds

an unfamiliar and exotic process to a shared experience or common con-
ception through the use of the visual metaphor (Frankel, 2002: 254).
For example, figures 4.5a and 4.5b present a 2010 Chandra X-ray
Observatory press release that shows a multiwavelength view of the
massive galaxy M87. The galaxy harbors a super massive black hole at
its center, producing massive jets of energetic particles, creating shock-
waves that ripple throughout the galaxy. This process was compared with
images and video of the Icelandic volcano Eyjafjallajokull, which erupted
in 2010 and showed analogous shockwaves to those seen in M87. The
color choice for the galaxy image added to the analogy with warm and
cool hues providing contrast to the shockwaves in a similar way as was
seen in the volcano imagery.
Figure 4.5a (left) M87 in X-ray (blue) and radio (red) light. Figure 4.5b (right) Icelandic
volcano Eyjafjallajokull. (Credit: NASA/CXC/SAO; Volcano image: Omar Ragnarsson)
3.2 Cultural norms and misconceptions

NGC 4696 is a large elliptical galaxy in the Centaurus Galaxy Cluster,
about 150 million light years from Earth. This composite image that was
released to the public (figure 4.6a) shows a vast cloud of hot gas (X-ray =
red) surrounding high-energy bubbles (radio = blue) on either side of the
bright white area around the supermassive black hole.9
Astronomers and other experts in this area understand that the color
blue physically represents higher temperatures than red does. (Blue
stars, for example, can burn at temperatures that are tens of thousands of
degrees higher than red stars.)
However, most non-experts consider red to be hotter than blue. In
a study done on this particular image of NGC 4696, 71.4% of the non-
scientist study participants thought red was hotter than blue (Smith et al.,
2010). To get across the point that this image is an immensely hot cloud of
gas, the image processors inverted the more traditional, physically aligned
color scheme and colored the highest-energy/hotter-temperature features
red (figure 4.6a). Figure 4.6b shows the color mapping that is more typi-
cal of astronomical images, where the band passes are in chromatic order
(red, green, and blue are mapped from low to medium to high energies,
respectively). The use of color here might be viewed as perpetuating a
misconception. One could question if it is the responsibility of the scien-
tist to correct or disabuse common notions, such as that red is hotter than
blue. The primarily red image seems to convey – in a cultural language
– the extreme heat of this object better, even though its color mapping
Figure 4.6a. Alternating colors: red (Figure 4.6a, left) and blue (Figure 4.6b, right) color-coded
versions of galaxy NGC 4696 in X-ray, infrared, and radio light. (Credit: NASA/CXC/SAO)
might be considered by the scientific community to be non-standard. The

responsibility may in fact fall to both scientists and the public to develop
a mutually consistent visual literacy, a framework from which to view and
understand these images (Trumbo, 1999).
Is it the case that one must ‘be true to the real nature of science, not
to an idealized preconception’ of that science (Ruse, 1996: 304)? Or can
one also ‘acknowledge the realities of human nature’ and make choices
for the greater good – that is, choices that reflect the greater number of
people who would then understand that image in a more meaningful way
(Ruse, 1996: 304)? Aligning these images to cultural norms (regarding
the perception of color, at least) might make the image and the science
more trustworthy and relatable for the non-expert. Though it may seem
counterintuitive not to explicitly follow the highest degree of ‘truth’ rep-
resented in the data of a scientific image, the benefits of following cultural
norms could outweigh the risks – particularly when the reasoning behind
the choice is properly explained.
4. Discussion: color and construction

The examples above are just a small sample of the different ways astro-
nomical data can be presented. The images are constructed from actual
data. They look different due to the subjective choices of the scientist
and science image processors – including choices of color. As Trumbo
notes, ‘these seemingly simple considerations determine what the viewer
encounters and ultimately contribute to what the viewer understands’
(Trumbo, 2000: 387). How is it possible to maintain (or obtain) public

trust in colored science images such as these?
Perhaps the way to do this is two-fold: through transparency and a
more active provision of information. If non-experts can develop a visual
literacy through access to the choices made – and to the information on
why these choices need to be made in the first place – then it may be
possible to decrease any feelings of the public being misled (at best) or
deceived (at worst). Opportunities to provide viewers with a more com-
plete narrative of the choices being made might include systematically
posting raw (unmanipulated), black and white versions of the data that
the scientist first analyzes. It could also be helpful to provide more oppor-
tunities for non-experts to see behind any ‘Wizard of Oz’ curtain directly
and be able to manipulate astronomy images themselves using free and
open-source software, such as some observatories are starting to do.10
Some steps are being taken to address these questions through ana-
lytical research. In 2008, the Aesthetics and Astronomy11 (A&A) project
at the Smithsonian Astrophysical Observatory was formed to help better
understand and clarify how non-experts perceive astronomical images.
The goal of this project is to help provide scientists and science communi-
cators with a more informed consensus on the perspectives of non-experts
and help make these questions become less of an ethical issue. The A&A
program consists of experts from a variety of fields including astrophysi-
cists, education and public outreach professionals, and aesthetics experts
from the field of psychology. By conducting both online and focus group-
based studies, the A&A has begun to tackle the issues of color in astro-
nomical images.
A project such as A&A represents an important step in better under-
standing how people of various backgrounds consume and relate to scien-
tific images. The visual products of science are embedded with a sense of
authority of the science itself. The color images are created to represent
and visualize the science, but they are seldom actually used to do the sci-
ence. There are rigorous techniques used by researchers to analyze their
data. In other words, the scientific results are not subjective in the way
the color images are. This authority is ‘enhanced by the traditional uni-
directional model of science communication to the public’ (Greenberg,
2004: 83). This is likely even more of the case when the process by which
the image was produced is very complex – and with many choices having
been made by the scientist – so much so that non-experts become less

likely ‘to engage critically with it’ (Greenberg, 2004: 83). That authority
then, when unquestioned, can become more powerful. By not spelling
out the various enhancements for the greater good, astronomy profession-
als risk embodying that lack of questioning as to how an image was made
and how those decisions affected the final product. One of the goals of the
scientist or science communicator is to help facilitate engagement with
the audience in a ‘dialogic, “two-way” or “bottom-up” approach – sci-
ences on one side, in a more symmetrical relationship with publics on the
other – where openness and transparency are valued’ (Holliman, Jensen,
2009: 37). One objective in creating images should be making the images
and the science they embody accessible to the non-experts to which they
are being presented.
5. Summary and conclusion

Modern telescopes and the availability (online and otherwise) of the
many resulting images have helped make astronomical imagery visible.
People can experience a deep personal reaction to astronomical images
(Arcand & Watzke, 2011), and some of that emotion may be influenced
by the choice of color. Enhancing astronomical images with color adds to
the information quotient of the image and enhances the aesthetic appeal.
This aestheticism appeals to a pre-existing ‘sensibility’ within the viewer
and can elicit an emotional response that ‘entrances’ or otherwise seduces
the viewer (Hall, 1996: 28). These images are also of highly ‘exotic and
inaccessible’ (Hall, 1996: 20) processes and phenomena that make the
pictorial representation of the data as well as visual metaphors impor-
tant and useful. Taken in context with the text of a science article, these
images ‘are not simply adjuncts to the written word; they are integral to
the process of meaning making’ (Jarman et al., 2011: 4).
In order to help establish or maintain public trust in the representa-
tion of such scientific data, it is imperative that additional transparency
is provided by the image creator to reveal details on how the images were
made, including the choices of colors for each image and why those colors
were chosen. If the greater public perceives an image to have been ‘faked’
or otherwise believes the use of false color has no purpose but to mislead,
then this undermines the credibility of the science that is being conveyed.
Likewise, it is incumbent upon the public to develop and embrace a

visual literacy to enable a critical reading of these images (Trumbo, 2000;
Jarman et al., 2011). This issue of accountability and full disclosure is
important to reconcile the perceived ‘truth’ in an image derived from
manipulated data.
Though color to the scientist might not be the most important fac-
tor of the research result, color to the non-expert is perceived as having
importance. It is the way our minds function every day in a cultural con-
text, from the red traffic light telling a driver to stop to the yellow tinge of
a baby’s skin being a clue to jaundice or a green hue in the sky warning
of bad weather. These colored pixels have power, and they convey mean-
ing. These visual representations of data tell a story and say that the ‘role
of the image in the communication of science is an increasingly complex
one’ (Trumbo, 2000:380).
In summation, for astronomy it is not feasible to have a rigidly stan-
dardized treatment of color due to the inherent complexity of the data
and the many types of data being used. However, it should be possible to
convey the imagery with such transparency that the aesthetic appeal is
maximized while assuring the greater public that scientific integrity has
been maintained, and subjectivity made plain, to aid in their interpreta-
tion and critical reading of the visual representation. Effectively commu-
nicating the science of the universe continues to be challenging, yet offers
significant rewards for expert and non-expert alike.
Acknowledgements
This material is partially based upon work supported by the National

Aeronautics and Space Administration under contract NAS8-03060.
Portions of this paper have been presented at Brown University (2010,
2011). Portions have also been used in an online exhibit (http://chandra.
si.edu/art/color/colorspace.html) and article (http://www.huffington-
post.com/megan-watzke/cosmic-microwave-background_b_3045048.
html). Special thanks to Dr. Sheila Bonde and Dr. Paul Firenze of Brown
University, Dr. Peter Edmonds of SAO, and Dr. Lisa Smith of University
of Otago, New Zealand for input.
Studies in Media and Communication Vol. 1, No. 2; December 2013;

ISSN 2325-8071; E-ISSN 2325-808X. Published by Redfame, publish-
ing URL: http://smc.redfame.com. Licence: CC BY 3.0.
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Notes
1 For example, as noted during a focus group at the Smithsonian

Astrophysical Observatory for the Aesthetics & Astronomy research project,
December 2010.
2 Note that Thomas Harriot’s telescope preceded Galileo’s as the first

astronomical telescope, though Galileo’s findings are considered to be more
significant. See Edgerton Jr, S. Y. (1984) ‘Galileo, Florentine “Disegno,” and
the “Strange Spottednesse” of the Moon‘, Art Journal, Vol. 44 (3): 225-232.
3 Galileo‘s drawings of the moon allowed him to argue that the lunar surface
was filled with mountains and valleys. This was in direct contradiction
with Aristotelian doctrine stating that all celestial bodies were perfectly
smooth. See Whitaker, E. A. (1978) ‘Galileo’s Lunar Observations and the
Dating of the Composition of “Sidereus Nuncius”’, Journal for the History of
Astronomy, 9: 155-169.
4 See also http://chandra.si.edu/photo/openFITS/overview.html by Chandra
EPO Group at SAO (DePasquale, Arcand, Watzke et al., 2009).
5 It might be desirable to replace the term false color with representative color
to help remove some of the negativity that the inclusion of false helps summon
(Christensen et al., 2008: 20).
6 Where keV equals kilo-electron volts, a unit of energy being observed.
7 See ‘Chandra Images and False Color’, ed. Chandra EPO Group at SAO
(Arcand, Watzke et al., 2005), http://chandra.si.edu/photo/false_color.html.
8 Images from http://sdo.gsfc.nasa.gov/data/ (November, 2011).
9 For more on this object see http://chandra.si.edu/photo/2006/bhcen/.
Chandra EPO Group at SAO (Edmonds, Watzke, Arcand et al., 2006).
10 Examples of publicly-oriented open-FITS programs are at http://chandra.
si.edu/photo/openFITS/, http://www.spacetelescope.org/projects/
fits_liberator/datasets_archives/.
11 http://astroart.cfa.harvard.edu/
II The Image in Motion
CHAPTER 5
It Has Not Been – It Is.

The Signaletic Transformation
of Photography
Mette Sandbye
In 2011, the use and distribution of private photographs on websites

such as Facebook, Picasa, and Flickr was as extensive as never before.
Millions of photographs of private and apparently insignificant everyday
moments and situations were being uploaded daily.1 Also, in that year,
Swiss-American UK-based artist and composer Christian Marclay (born
1955) won the exclusive Venice Biennial Golden Lion Grand Prize for
his film The Clock from 2010. It is a 24-hour-long film that painstakingly
assembles sampled sequences from a massive number of movies to take
the viewer through a full day. At the same time, the film is synchronized
to real time: that is, to the time in which it actually plays. In this arti-
cle, I intend to show a connection between several seemingly disparate
elements: Marclay’s film and a film by another artist, David Claerbout
(born in 1969); the general development of digital amateur photography;
and ‘the paradigm of the signal’, as Bodil Marie Thomsen calls one of the
major recent developments within electronic and digital media. I intend
to show how we can grasp and use this concept of ‘the signaletic’ with
regard to the medium of photography in order to describe and to theo-
rize the new use of digital photography. Departing from The Clock, but
analyzing another art work more in depth, namely Belgian artist David
Claerbout’s video Sections of a Happy Moment (2007), I will show how
contemporary artworks can give insight into what happens with pho-
tography in the light of its recent and very radical digital changes. I will
argue that concepts such as presence, performance, and even aesthetic
involvement are much more relevant than realism, nostalgia, and the
96 Mette Sandbye
freezing of time to describe what goes on in the new digital photography.

Inspired by the concept of ‘the signaletic’, I will propose a new under-
standing of photography as a social device related to everyday life, to com-
munication, to presence, and to the blurring of boundaries between fic-
tion and reality, the body, and the outside world.
Photography and Web 2.0
Maybe what’s happening now to photography was always

its destiny and fate. But it’s not the end of photography. It’s
rather the end of photography as we know it. To understand
this change, we need a new media ecology.2
When digital photography became widespread in the mid-1990s, people

started to predict the ‘death of photography’, referring especially to its
realism and non-manipulated objectivity, but analog photography has
always been manipulated to a certain degree. Instead, I will propose that
the real change when it comes to the conception and use of photography
came much later, namely with the Internet, the advent of Web 2.0 and
its focus on user-generated content. Especially, vernacular photography
has changed dramatically in less than a decade, to such an extent that we
can now talk about analog ‘old photography’ and digital ‘new photogra-
phy’. When we use these terms it is important to underline that the con-
cept of the ‘new’ is very much related to the use of photography, which
has changed dramatically with the advent of the Internet. Photography
is not any more what it was when both the general public and the fol-
lowing development of a theory of photography during the twentieth cen-
tury connected the medium with realism, objectivity, indexicality, and a
melancholic freezing of the past, preserving it for eternity. Although the
‘old’ photography – as articulated by the early phenomenological photog-
raphy theories of André Bazin and Roland Barthes – confirmed ‘what-has
been’ (Barthes, 1981) and fulfilled a ‘mummification desire’ to embalm
time (Bazin, 1980), the new digital practices on the Internet show ‘what-
is-going on’, i.e. presence.
When I look at almost any of the millions of publicly accessible pri-
vate photography albums available, for instance, on Picasa or Facebook,
It Has Not Been – It Is. The Signaletic Transformation of Photography 97
I am struck by at least two major differences from traditional analog

photography albums: first, a specific situation is often depicted in many
almost identical images, with sometimes up to several hundred of them
being stored in albums as an archival database. This presentation is, of
course, due to the fact that taking as many photographs as you want of a
given situation is free, whereas before you had to pay for the development
of each analog photograph and thus became more cautious about how
many you actually took. But the technological development has opened
up the possibility of using the still camera in a more ‘filmic’ way, using
exposure times of several seconds. In that way, you can take photographs
that unfold in time without them becoming a film – and many people do
indeed use that possibility. These stored photographs thereby enhance
the feeling of experiencing a moment rather than embalming it. Second,
and this, of course, relates to the same technological development, the
subject of the image is often much more apparently insignificant than
with ‘old photography’: a flower, a cat, a half-eaten meal, 50 images of two
kids playing in a swimming pool, and 30 images of a cloud crossing the
sky. I would propose that these images are presented in public on a global
scale in order to communicate the feeling of being present with an audi-
ence, known or unknown.
Today photography is predominantly a social, everyday activity rather
than a memory-embalming one, creating presence, relational situations,
and communication as well as new affective involvements between bod-
ies and the new photographic, media-convergent technologies, such as the
mobile phone. Look at people taking photos in the streets during spectac-
ular events as well as in their daily lives: the camera(-phone) is often held
at a distance, with the outstretched arm functioning as a bodily exten-
sion, whereby we ‘touch’ the world, and the assessment of the photograph
immediately following the shooting situation is part of a social act. In light
of this epistemological change, the medium of photography demands a
reformulation, one that photographic historians and theoreticians have
had problems articulating. Increasingly, everyday amateur photography
will be regarded as a performative practice connected to ‘presence’, as
opposed to the storing of ‘precious’ memories for eternity, which is how it
has hitherto been conceptualized.
In 2001, the first mobile phone camera was put on the market, but
it only took off in 2004, the same year that the web platform Flickr was
98 Mette Sandbye
launched. Photography is a central part of these new digital communities

in Web 2.0. Photography is converging not only with the Internet but also
with mobile phones. In 2004, 246 million camera phones (mobile phones
with digital cameras) were sold worldwide – nearly four times the amount
of the sales of digital cameras. And mobile phone commercials increas-
ingly highlight the camera. While ‘analog photography’ was directed at a
future audience (because it took time to have the film roll developed and
the images printed), pictures taken by camera phones can be seen imme-
diately by people at-a-distance who are in possession of mobiles equipped
with an MMS or email service. In the United Kingdom, where around one
in two mobiles were camera phones in 2007, ‘448,962,359 MMS picture
messages were sent in 2007, the equivalent of 19 million traditional (24
exposure) rolls of camera film’.3 The affordances of digital photography
potentially make photographic images both instantaneous and mobile.
‘New’ photography
Within the past 5-7 years, the material base of photography has been rev-
olutionized to such an extent that we can talk about ‘new photography’,
the digital. The future of the medium seems inextricably linked to mobile
phones and to the Internet and, to a much lesser degree, to paper images,
albums, and traditional cameras. All this indicates that digital photog-
raphy is a complex technological network in the making rather than a
single fixed technology. We therefore also need to rethink the theory of
photography. Although photography scholars used to theorize photogra-
phy as a distinct technology with a ‘life of its own’, photography has now
converged with the omnipresent technologies of the Internet and mobile
phones. We cannot theorize or research amateur photography in particu-
lar without including such media. At the same time, this convergence of
new media and the proliferation of amateur photography does not mean
the end of photography, as many proclaimed with the advent of digital
photography around 1990, but the end – or at least the radical change
– of photography ‘as we know it’, as Martin Lister states in the quote
above. These developments represent a radical moment, a paradigm shift,
in the understanding and conception of photography. Instead of terms
such as index, referent, nostalgia, melancholic freezing, and mummifi-
cation desire, we need a new conceptual framework to fully grasp and
acknowledge the change of the medium of photography with digital cam-

eras, Web 2.0, and mobile phones: a new media ecology, as Lister calls it.
Here, the concept of ‘the signaletic’ as developed in Bodil Marie Stavning
Thomsen’s article, ‘Signaletic, Haptic and Real-time Material’ (2012),
seems highly applicable to the medium of photography.
While much (earlier) writing on digital photography either focussed
on the dualism truth/analog vs. construction/digital or resembled techno-
logical determinism by only considering technical affordances, today we
must realize that technologies cannot be separated from embodied prac-
tices, from doings. The specific affordances of technologies shape, but do
not determine, whether and how they can be used and made sense of in
practice. This also means that digital photographs can be many different
‘things’, according to how they are made meaningful and performed in
specific contexts. Photography must be understood as, at the same time, a
social practice, a networked technology, a material object, and an image.
Both the phenomenological version of photography as a memento mori
and the sociological (Bourdieu) and constructivist approach (represented
especially by the Anglo-American school of Discourse Criticism, with
scholars such as John Tagg, Allan Sekula, and Martha Rosler) must be
supplemented by an analytical approach that includes the practices, the
affect, as well as the performative self-construction, and the creation of
‘presence’, sociability, and community that is embodied in everyday digi-
tal photography.
It is most remarkable that one of the most widely read anthologies on
photography, The Photography Reader, opens with the question ‘What is
a photograph?’ (Wells, 2003: 1) and that methodology books and read-
ers on visual culture almost exclusively discuss the methods to analyze
photographs that already exist as signs to be deciphered – as if they were
texts. One of the more recent general overviews of the state of the the-
ory of photography is James Elkins’s Photography Theory (2007). In this
book, the main theoretical foci are (still) the questions of indexicality,
truth, and referentiality, that is, the question of what photography is. It is
highly problematic that photography as a practice has been so relatively
little discussed in academic photography literature. Technology cannot
be separated from the question of performative practice. The performa-
tive aspects of photography are obvious not only when people take pho-
tographs, staging and posing, but also when editing their photographs,
100 Mette Sandbye
putting them in frames and albums, on blogs, and on websites. An impor-

tant aspect of photography as performance is to articulate and transmit a
feeling of presence.
Clocks and moments

I will now return to the question of how a work of art can assume the func-
tion of articulating sensations and new emotional, as well as conceptual,
paradigms and epistemologies in other ways than descriptive and/or ana-
lytical terms, i.e. how a work of art can provide us with the insights that
academic literature on photography is lacking. There are many explana-
tions behind the allure of Christian Marclay’s 2011 Golden Lion-winning
film The Clock. First of all, the cinematic experience of floating in a com-
fortable sofa in a dark cinema room in the middle of the hot, buzzy, and
very fatiguing adventure that is the Venice Biennial, experiencing a seem-
ingly unending row of clips with famous actors from famous Hollywood
films, was fantastic. In that sense, the film can be seen as a tribute to the
classic Hollywood film and the film experience per se. The Clock, which
lasts 24 hours, is constructed out of moments in cinema when time is
expressed or when a character interacts with a clock, or just a particular
time of day, where a clock appears in a specific film. It is about how time
gets lived in movies and portrayed back to us. You could even argue that
we learn to live out time partly by having seen how it plays out in film.
Among the thousands of clips collected and sampled by the artist dur-
ing several years, the film includes clips from such diverse films as High
Noon, starring Gary Cooper; Titanic, with Leonardo DiCaprio; Easy
Rider, with Peter Fonda; and the Arnold Schwarzenegger action movie
Eraser. It is, of course, not a real-time movie but rather a simulation of the
experience of time passing. At the same time, as the film thematizes time
and our constant dependence on and interaction with clocks, it transfers a
bodily experience of the passing of time in itself directly to the audience,
since the film is synchronized to the real time of the actual screening of it.
The film itself thus functions as a clock. So when it was 1.15 PM in the
film, it was 1.15 PM in Venice. The film manages to depict the passing of
time at the same time as the bodily feeling of being in time, in a very origi-
nal way. In 1907, the French philosopher Henri Bergson wrote Creative
Evolution, in which he articulated a phenomenological experience of
time being divided between the rational, cosmological, measurable time

and the sensed, psychologically and personally experienced time, la
durée: an opposition that has been a focal point for phenomenology dur-
ing the twentieth century. I would suggest that Marclay’s film simulta-
neously includes both aspects of time, and in that sense, it points toward
an alternative way of understanding the relationship between time and
visual media.
But, let me turn to another film that condenses this experience to
the medium of photography and thereby brings us even further in the
search for an understanding of the new media ecology of photography:
Sections of a Happy Moment (2007) by Belgian artist David Claerbout.4
It is a 25-minute-long video consisting of b/w still images of the same con-
structed family photograph ‘decisive moment’. In the silent and therefore
non-dialogue film we meet an Asian-looking family consisting of what
appears to be six family members in the courtyard of a nondescript high
rise estate. A little boy has just thrown a ball in the air to a girl that seems
to be his sister, who raises her arms to catch the ball. We watch the two
children and the other four family members, two men and two women,
probably parents and grandparents, all smiling and looking up in the air
at the ball. There seem to be three generations gathered in this ‘happy
moment’. The situation could be seen in any ‘classical’ family photograph,
but here it is depicted in hundreds of photographs. The video is a visually
complex depiction of that very moment depicted simultaneously, with
at least 15 cameras from many different angles and mounted into one
sequence lasting 25 minutes in perception time but less than a second in
depicted time.
Apart from the six figures placed in the middle of the courtyard, five
other people can be seen: an old man carrying a plastic bag has stopped to
watch the scenery. He is situated a few meters away from the group, con-
templating them with an empathetic smile. Two teenage girls are crossing
the square, turning their backs on the group, thereby not seeing the ball in
the air or the other persons. They seem to be lost in their own conversa-
tion, and they are moving out of the ‘situation frame’. Lastly, an elderly
couple is caught in the act of sitting down on plastic chairs outside one
of the entrances to the high rise building. The fact that they are in the
midst of sitting down enhances the photographic momentariness of the
situation. Judging from the clothes of the figures it seems to be summer,
102 Mette Sandbye
and since they are all casting long shadows, it is probably late afternoon.
The film is in black and white. First of all, this choice removes the atten-
tion from the narrative and raises the effect of a moment being sculpted in
time, one could say. Second, it raises the contrast between the smiling peo-
ple and the modernist concrete and almost inhuman architecture that sur-
rounds them. Incidentally, the film seems to articulate a critical attitude
toward the ideas behind classical modernist, mass produced architecture.5
This is also underlined in a sculpture of naked human figures, made in a
modernist, vitalistic, almost abstract style that was seen in the middle of
the twentieth century, which appears in this high rise building ‘plaza’ as a
piece of dead material, contrasting with the lively family group.
The film consists of hundreds of different still images of the same
moment, each shown between 5 and 13 seconds, and accompanied by a
simple, contemplative composition for one piano. The artist had placed
at least 15 cameras in and all around the scenario, which is depicted from
many different angles and focus points: as extreme close-ups focusing on
the facial expression or bodily gesture, as full-frames depicting all 11 fig-
ures in one shot, via a frog’s or bird’s eye perspective, etc. Some of the
shots are taken from a high perspective inside the buildings. Invoking the
gaze of a sniper looking out, but half covered behind a curtain or a glass
wall, some of these images add a slightly uncanny feeling to the film: the
family is being watched.
Database time images

As viewers we experience an ongoing moment without beginning and
end; one could call it a radical performance of the momentality, intensity,
and presence of time itself. It certainly is a family photograph that we see,
but we do not relate it to an indexical, nostalgic freezing of the past and a
specific memorable moment but much more to a performance of a photo-
graphic presence that we experience with our own body over 25 minutes.
The ‘digitality’ of the images makes some of them look slightly ‘paint-
brushed’ or softened, especially the ones where a cropped or zoomed
detail fills most of the screen and where we thus focus on, for instance,
the girl’s ponytail or the little boy’s necklace. The black-and-white film
appears as a haptic surface where you can sense the materiality of time in
itself, as a sculpture of time sculpted out of the very moment via the many
cameras used by Claerbout and his crew. The images in the film are not
related to narration, but are rather used as signifiers of pure time in order
to make the audience ‘sense’ time.
In interviews, the artist has mentioned that he has been inspired
by the ‘time philosophy’ of Henri Bergson, especially as it is echoed in
Deleuze’s film books and his notion of the ‘time-image’ (Deleuze, 1986,
1989). And you can remark that the film is an artistic articulation of the
Bergsonian la durée, the psychologically imagined as well as bodily felt
duration of time as opposed to the experience of time cut up in rationally
divided frames of minutes and seconds. Actually, the rational time, the
clock time, is exactly the subject of Marclay’s film, but synchronizing
the filmic time with the perception time, he manages to show how the
clock time is bodily experienced as a psychological ‘durée’ just as much
as Clearbout’s extended moment. So, at first glance, Marclay’s film seems
to represent rational time, whereas Claerbout’s demonstrates psychologi-
cal time. But my point is that each of them does both, thereby inviting us
to re-articulate the relationship between time and photography in favor
of a more presence-oriented conception of time in relation to photogra-
phy. In different ways, and through film as well as still photography, both
films are magical contemplations of time itself and of the possibility of
photograph-based media to articulate time. Thomsen quotes Maurizio
Lazzarato’s ‘video philosophy’ in order to use his description of the ‘hap-
tic’ video image to describe ‘the signaletic image’ as ‘A place, a movement
space for time as such. It is no longer quite simply about an image that is
going to be seen but about an image in which you interfere, with which
you work (a time of events)’ (2012: non-pag.). Likewise, these two art-
works become not only representations of people and situations but also
places for contemplation of time as presence.
Both The Clock and Sections of a Happy Moment could in principle
have been made with traditional analog technology, but it is the ‘signa-
letic’ qualities of digital media that provide them with both the practical
tools and the very idea behind the works. One could argue that a ‘digital
epistemology’ was needed in order to ‘think’ these works. They explore
‘the database logic of new media’, to use a phrase from Lev Manovich
(2001); that is, they collect an immense amount of filmic/photographic
database material, which is digitally stored and composed with an
104 Mette Sandbye
archival, repetitive, circular, or ‘flat’ logic, rather than structured by a tra-

ditional, progressive narrative. Manovich writes:
After the novel, and subsequently cinema privileged narra-

tive as the key form of cultural expression of the modern age,
the computer age introduces its correlate – database. Many
new media objects do not tell stories; they don’t have begin-
ning or end; in fact, they don’t have any development, the-
matically, formally or otherwise which would organize their
elements into a sequence. Instead, they are collections of indi-
vidual items, where every item has the same significance as
any other. (2001: 194)
In Web 2.0, we can encounter 200 almost identical images of two boys
playing in a swimming pool on their mother’s private Picasa website,6
and many private photography websites are structured as such database
collections without a beginning or an end. Manovich calls the database
the new symbolic form of the computer age: ‘A new way to structure
our experience of ourselves and the world’ (2001: 194), and he analyzes
various artworks articulating the ‘poetics of the database’. The Clock and
Sections of a Happy Moment are not constructed around a traditional nar-
rative, but as collections of almost similar or only slightly differing data
‘objects’. It is the transmission of the signal of timeliness in itself that is
the message in Marclay’s and Claerbout’s works. As Saint Augustine
famously stated in his Confessions (year 398): ‘What is time? If one asks
me, I know. If I wish to explain to someone who asks, I no longer know’.
Both artworks give form to duration, a form that needs to be experienced
over time. ‘Time’ is not being depicted as ‘sign’, it is happening here and
now – as ‘signal’. ‘Time’ is not the subject matter as much as it is a con-
stitutive matter to be bodily experienced. They manage to make ‘time’
felt, via the photographic freezing and at the same time the prolonging
of time in Clearbout’s work and the physical effect of the passing of time
in Marclay’s filmic work. As Claerbout has put it: ‘In my work I think of
the digital as a platform in which past, present, and future are not distin-
guishable from one another and instead coexist happily’.7 The notion of
‘the signaletic’ is related to the transmission of real-time signals in digi-
tal, global media such as surveillance cameras, for instance. In that sense,
the two artworks described are not ‘signaletic’, nor is the above mentioned
database of private family photographs. But, it is my argument that they
nevertheless philosophically and aesthetically articulate aspects of ‘the
signaletic’ that we can use to enhance our understanding of contempo-
rary digital photography, as it is used, for instance, in private Web 2.0
photograph albums.
Photography as signaletic presence

Digital collections of photographs, for instance, on Flickr and Picasa, can
be seen as such archival databases filled with often very similar images.
Showing us the signaletic database logic of photography especially,
Claerbout proposes a new understanding of photography that throws
light on these Web 2.0 practices. Sections of a Happy Moment thus helps
us formulate an epistemologically new conception of photography as
process, presence, and bodily ‘affect’. Having formulated this new theory
of photography, we will also be able to look back into the history of the
medium and highlight the everyday, social, performative, as well as mate-
rial aspects of photography, which have hitherto been neglected.
I realize that we are just starting to see how the digital production,
perception, and use of photography will develop in new and truly ubiqui-
tous ways that we cannot dream of even today and that this development
in the near future will have important implications for our very under-
standing of the thing or phenomenon we call ‘photography’. Works like
The Clock and Sections of a Happy Memory are still extremely difficult
and time-consuming to produce, but soon technological improvements
will allow anyone with a computer to compile thousands of clips, as done
by Marclay, or photograph the same moment from a hundred different
angles the way Claerbout did. Therefore, we will see artists pushing tech-
nology even further in the years to come, articulating in this way new
philosophical aspects of technology. However, as classifications such as
Jay David Bolter and Richard Grusin’s ‘remediation’ (1999) have dem-
onstrated, the conceptualization of a new medium is often based on what
precedes it. Thus, the digital photograph albums that we meet in Web 2.0
are to a large extent still constructed and perceived as the traditional ana-
log precursor. Simultaneously, as they remediate older forms, new media
inventions or practices can also shed light on some older practices. So the
106 Mette Sandbye
new use of photography we experience with Web 2.0, which, I argue, is

conceptualized in Sections of a Happy Moment, can actually highlight the
aspects of the medium that were always already there: the conception of
photography as a primarily social, participatory, and performative phe-
nomenon. More philosophically put, it might change our conception of
what authenticity and identity mean in relation to photography.8
To return to my introduction, the way photography is used and pre-
sented in social networks like Picasa, Facebook, and Flickr differs from
the function of photography as espoused by Barthes and Bazin. Susan
Murray has described sites such as Flickr as follows:
On these sites, photography has become less about the spe-

cial or rarefied moments of domestic/family living (for such
things as holidays, gatherings, baby photos) and more about
an immediate, rather fleeting display of one’s discovery of the
small and mundane (such as bottles, cupcakes, trees, debris,
and architectural elements). In this way, photography is
no longer just the embalmer of time that André Bazin once
spoke of, but rather a more alive, immediate, and often transi-
tory, practice/form. (2008: 151)
According to Søren Mørk Petersen, Flickr is really about articulating an

aesthetics of the everyday and the ephemeral. Like Murray, he stresses
the presence character of images and photo sharing on Flickr. His field-
work demonstrates how people take photographs with their cell phones
and upload them directly in order to get a quick and ‘fresh’ comment by
other ‘Flickrs’ and that this element – closely related to pervasive com-
puting within everyday life – is the primary function of Flickr. It thereby
contradicts Barthes’ and Bazin’s phenomenological connection of pho-
tography to death: ‘when it registers the banal and mundane aspects of
everyday life and not least when it is shared, it becomes a practice closer
to life than death’ (Peterson, 2008: 146). ‘The practice of mob logging,
everyday photography, and photo sharing express a desire to retain the
experience and sensation of presence and the affective character of every-
dayness. Uploading becomes a practice that can negotiate the different
sensations of presence and the present’ (Petersen, 2008: 154).
In summary, I have described two new ‘signaletic’ databased photo-

graph practices. One, the ubiquitous presence of everyday Web 2.0 pho-
tography from mobile phones to social network sites, is extremely wide-
spread but not yet comprehensively theorized. The other practice, as seen
in the two video works, is a self- and media-reflexive ‘niche product’ of
the same technological as well as epistemological development, of the
database logic as symbolic form. Artists such as Marclay and Claerbout
can be said to react to the new media developments; and by exploiting
them they are enhancing our understanding of the nature of the media.
By bringing attention to their presentation of the photographic construc-
tion of presence, I hope to have inspired readers to theorize ‘photography’
differently and to develop a new media ecology, which is now still in an
embryonic state.
Journal of Aesthetics & Culture, Vol. 4, 2012 http://www.aestheticsand-

culture.net/index.php/jac/article/view/18159. Licence: CC-BY NC 3.0
This is a slightly edited version of the original.
References
Barthes, R. (1981) Camera Lucida: Reflections on Photography. New York:

Hill and Wang.
Bazin, A. (1980 [1945]) ‘The Ontology of the Photographic Image’, in Alan
Trachtenberg (ed.), Classic Essays on Photography. New Haven: Leete’s
Island Books, 237-44.
Bolter, J. D. & Grusin, R. (1999) Remediation: Understanding New Media.
Cambridge: MIT Press.
Deleuze, G. (1986) Cinema 1: The Movement-Image. Minneapolis: University of
Minnesota Press.
Deleuze, G. (1989) Cinema 2: The Time-Image. Minneapolis: University of
Minnesota Press.
108 Mette Sandbye
Elkins, J. (ed.) (2007) Photography Theory. London: Routledge.

Lazzarato, M. (2002) Videophilosophie. Zeitwahrnehmung in Postfordismus.
Berlin: b_books.
Manovich, L. (2001) The Language of New Media. Cambridge: MIT Press.
Murray, S. (2008) ‘Digital Images, Photo-Sharing, and our Shifting Notions of
Everyday Aesthetics’, Journal of Visual Culture 7: 147-63.
Petersen, S. M. (2008) ‘Common Banality: The Affective Character of Photo
Sharing, Everyday Life and Produsage Cultures’ (PhD diss., IT University).
Pinney, C. (1997)Camera Indica. Chicago: University of Chicago Press.
Thomsen, B. M. Stavning (2012) ‘Signaletic, Haptic and Real-time Material’,
Journal of Aesthetics & Culture, Vol. 4, http://www.aestheticsandculture.net/
index.php/jac/article/view/18148
Wells, L. (ed.) (2003) The Photography Reader. London: Routledge.
Notes
1 According to Facebook (February 2010), 2.5 billion photographs are

uploaded each month.
2 Media and Photography Professor Martin Lister at the conference ‘Private
Eyes’, Copenhagen University, November 2009.
3 http://www.themda.org
4 Claerbout was also shown at the Venice Biennial 2011, at Palazzo Grassi,
with his The Algiers’ Sections of a Happy Moment (2008), which is a further
development of the concept from Sections of a Happy Moment (2007).
5 A more in-depth analysis of this critical stance would be most interesting in a
thematic reading of the film, but lies outside the scope of this article.
6 http://picasaweb.google.com/hstebby47 (accessed November 20, 2011).
7 Artinfo, http://www.artinfo.com/news/story/31145/ori-gersht-puts-five-
questions-to-david-claerbout/ (accessed May 1, 2009).
8 For instance, as in Christopher Pinney’s (1997) studies of Indian studio
photography, where a heavy amount of staging and image manipulation such
as handcoloring is perceived as an authentification tool. His fieldwork in
these Indian villages has implications for our traditional Western conceptual
connection between concepts such as authenticity, truth, indexicality, and
non-manipulation.
CHAPTER 6
The ‘Potential Mobilities’ of Photography

Debbie Lisle
In the summer of 1944, American Sergeant Paul Dorsey was hired by

the Naval Aviation Photography Unit (NAPU) to capture ‘the Marines’
bitter struggle against their determined foe’ in the Pacific islands (Philips,
1981: 43). Dorsey had been a photographer and photojournalist before
enlisting in the Marines, and was thus well placed to fulfil the NAPU’s
remit of creating positive images of American forces in the Pacific.
Under the editorial and professional guidance of Edward Steichen,
NAPU photographers like Dorsey provided epic images of battle (espe-
cially from the air and sea), and also showed American forces at ease –
sunbathing, swimming, drinking and relaxing together (Bachner, 2007).
Steichen – by now a lieutenant commander – oversaw the entire NAPU
project by developing, choosing and editing the images, and also provid-
ing captions for their reproduction in popular newspapers and maga-
zines such as LIFE. Under his guidance, selected NAPU images were
displayed at the famous Power in the Pacific exhibition at the Museum
of Modern Art in New York at the end of the war, and distributed in the
popular U.S. Navy War Photographs memorial book, which sold over 6
million copies in 1945.
While the original NAPU photographers (Steichen himself, Charles
Kerlee, Horace Bristol, Wayne Miller, Charles Fenno Jacobs, Victor
Jorgensen and Dwight Long) had been at work in the Pacific since the
summer of 1942, Dorsey was hired specifically to document the advance
of American Marines through the Marianas and Volcano Islands. In line
with the NAPU’s remit, Dorsey provided a number of famous rear view
shots of combat action on Guam, Saipan and Iwo Jima. However, there
are a number of his photographs that do not fit easily within that vision of
war – images of wounded Marines and dead Japanese soldiers, as well as
110 Debbie Lisle
shots of abject Japanese POWs with their heads bowed and faces averted.
It is this last group of enemy images that proves the most interesting, for
not only do they trouble NAPU’s explicit propaganda framework, they
also challenge our traditional assumption that photography is an inert
form of representation.
It is not hard to imagine that photographs of abject Japanese POWs
reinforced feelings of triumph, conquest and justice that circulated in
America’s post-war victory culture. Indeed, images of emaciated and
incarcerated Japanese soldiers provided the perfect contrast to the hyper-
masculine, hard-bodied, beefcake figures that populated the NAPU pho-
tographs and symbolized American power in the Pacific. However, once
Japan was rehabilitated into a powerful American ally, and the decision
to drop the atomic bomb was questioned once again in America’s Culture
Wars of the 1980s and 90s, it was no longer acceptable to feel triumphant
in the face of Japanese abjection and suffering. Instead, these images
helped foster a new kind of belated patriotism – and a new global disposi-
tion – in which Americans generated their own magnanimity by express-
ing pity, compassion and sympathy for victims of their previous foreign
policy decisions (Lisle, 2007: 234).
While that patriotic interpretive framework tells us much about how
dominant formations of American identity are secured by the production
– especially the visual production – of enemy others, it cannot account
for images or viewer interpretations that exceed, unwork, or disrupt war’s
foundational logics of friend/enemy and perpetrator/victim. I focus on
Dorsey because he offers one such ‘deviant’ image (figure 6.1).
This photograph was taken by Dorsey on Guam in July 1944, and its
caption tells us that the Japanese prisoner ‘waits to be questioned by intel-
ligence officers’ (Philips, 1981: 189). As the POW looks into Dorsey’s
camera lens (and therefore at us, the viewers), he is subject to the collec-
tive gaze of the American marines situated behind him, and presumably
others that lay out of the frame, behind Dorsey. What is fascinating about
this particular image is the prisoner’s refusal to obey the trope of abjec-
tion so readily assumed by other Japanese POWs documented in the
NAPU archive and in other popular war-time imagery. Indeed, when I
first encountered this image I immediately framed the POW’s return gaze
as defiant – a challenging, bold, and forceful reply to American aggres-
sion in the Pacific. The problem, of course, was that this resistant gaze
The ‘Potential Mobilities’ of Photography 111
soon became reductive; that is, by replicating war’s foundational logics of

difference it effaced a number of other dispositions at work in the photo-
graph. What I find compelling about the POW’s return gaze is its refusal
to be contained within the available subject positions of either ‘abject
POW’ or ‘defiant resistor’. Indeed, this unruliness is what keeps me com-
ing back to Dorsey’s image, for it teaches us that photography itself always
exceeds the conventional assumption that it is a static form of visual
representation.
Figure 6.1. Paul Dorsey’s photograph of the Japanese POW is # 80-G-475166 in the NAPU
archive and is reproduced here courtesy of the United States National Archives.
Photography, animation, movement

The connections between movement, stillness and photography have
two important starting points. The first, and more general, is Walter
Benjamin’s concept of the dialectic image in which the past and the
112 Debbie Lisle
present come together ‘in a flash’ and constitute what he calls ‘dialectics
at a standstill’ (Benjamin, 1999: 463). Unlike Theodor Adorno, who
lamented Benjamin’s Medusa-like tendency to turn the world to stone,
I read Benjamin’s concept of standstill – of stillness in general – as some-
thing fizzing and pulsating with ‘political electricity’ (Adorno, 1997: 227-
42; Buck-Morss, 1997: 219). This is to deny our most basic assumption
about photography: that it is an inert visual form that freezes and captures
discrete moments in time and space. My central argument is that photog-
raphy’s assumed stillness is always constituted by a number of potential
and actual mobilities that continually suture and re-suture viewing sub-
jects and images into one another.
Developing Benjamin’s idea of the past and present coming together
‘in a flash’, Roland Barthes provides the second starting point with his
notion of the punctum of photography: ‘this element which rises from the
scene, shoots out of it like an arrow, and pierces me’ (Barthes, 2000: 25).
Conventional understandings of the punctum frame it as a static moment
– so powerful that it freezes the viewer, stops them in their tracks, and
captures their attention. My point is that the affective punch of the photo-
graph is not a frozen moment at all; rather, the punctum – like the dialec-
tic image – is fizzing with political electricity. Therefore, to suggest that
a viewing subject is arrested in the moment of perception – that they are
somehow captured by a photograph’s meaning – is to mistakenly under-
stand the act of looking as a static behaviour.
I want to use Dorsey’s image of the POW to push these theoretical
starting points and explore the mobile dispositions that are generated
when a viewing subject encounters a photograph. What most interests
me about Dorsey’s photograph is the level of animation it produces. The
POW’s return gaze is actually rather blank: it is unclear whether he is
angry, weary, bored, insane or none of the above. But it is the viewing
subject’s anxiety at such ambivalence – such unknowability – that pro-
vokes a powerful desire to name it. The visceral sensations and emotional
responses provoked in viewers (Are we taken aback? Do we sympathize
with the POW? Are we equally blank?) very quickly become settled
interpretations, for example, ‘his defiant gaze resists American power’.
What I want to do is explore the pre-interpretive moment when images
like Dorsey’s reach out and grab us – for it is in that moment that photog-
raphy’s ‘political electricity’ reveals itself most clearly.
Production, signification, interpretation

The mobility inherent in the photograph has an important antecedent
at the level of production. Since the Brownie camera was introduced in
WWI, photographers have carried their mode of representation with
them – in Dorsey’s case, his portable camera was carried with him as he
travelled with the Marines through the Pacific (Philips, 1981: 29). It is
the photographer’s itinerary – his or her movement prior to clicking the
camera’s shutter – that shapes and determines a photograph’s content.
More to the point, the action of clicking the camera’s shutter is never
an isolated moment; rather, it is punctured by all of the previous clicks
and moments leading up to it – especially on a long photographic assign-
ment like Dorsey’s – and contains within it all of the subsequent clicks
and moments that potentially come after it. In this sense, the photogra-
pher’s click recalls Benjamin: it is a ‘charged force field of past and pres-
ent’ (Buck-Morss, 1997: 219). That complicated temporality is also mani-
fested in the photographer’s contact sheet (or, more recently, computer
file), which operates as a visual travelogue of discrete moments that bleed
into one another.
The mobility inherent in photography extends itself into the level
of signification; that is, the arrangements of signs depicted within the
frame of each discrete image. Critic Gilberto Perez gives us a clue to this
mobility in his comments about Eugène Atget’s famous ‘painterly’ photo-
graphs of Paris:
A photograph begins with the mobility, or at least potential

mobility, of the world’s materials, of the things reproduced
from reality, and turns that into a still image. More readily
than in a painting, we see things in a photograph, even statues,
as being on the point of movement, for these things belong to
the world of flux from which the image has been extracted.
(Perez, 1983: 328).
I agree that the origin point of a photograph is potential mobility, but

that mobility is never completely vanquished when it is turned into a still
image. For me, photographs – no matter what they depict – are always
saturated with the ‘potential mobility of the world’s materials’, and in this
114 Debbie Lisle
sense they are never still. Indeed, the world of flux out of which the image
is extracted includes the image itself, and in that sense, an image can never
be isolated from the world it is derived from. If we follow Perez and char-
acterize the world as one of flux, but then insist that the photograph can
never be extracted from that world, it follows that the photograph, too,
is characterized by fluctuation and change – in short, by mobility. The
point, here, is to read a photograph counter-intuitively – not as an arrest of
movement or a freezing of time, but as a collection of signs that is always
potentially mobile. This is what Roland Barthes was hinting at when he
suggested that a photograph is ‘a mad image, chafed by reality’: any pho-
tograph is haunted by absence because the depicted object is no longer
present, but it is also full of certainty that the depicted object did exist
at a previous time and place (Barthes, 2000: 113-15). This is precisely
Benjamin’s point as well, that ‘what has been comes together with the
now’ (Benjamin, 1999: 463). Following on from Barthes and Benjamin, I
want to argue that photographs don’t freeze a moment in time, but instead
set in motion a continual journey between feelings of absence in the pres-
ent (i.e. ‘it is not there’) and present imaginings of the past (i.e. ‘but it has
indeed been’).
As Barthes’ notion of the punctum reveals, the most powerful regis-
ter at which photography’s inherent mobility operates is in the sensations,
responses and feelings provoked in viewers. This is why we say that a
photograph has the capacity to move us: the best images take us from one
emotional state (e.g. passive, curious, bored) and carry us into another (e.g.
shocked, sad, amused). It is this emotional terrain of our responses to pho-
tography that both Roland Barthes and Susan Sontag have explored in
depth. Why are we moved by some images and not others? Are documen-
tary or artistic photographs more likely to reach out and prick us? What is
the most appropriate or ethical response to pictures of another’s suffering?
Sontag suggests a different connection between photography and
mobility in that it enables a particular touristification of the world; that
is, cameras help ‘convert the world into a department store or museum-
without-walls in which every subject is depreciated into an article of
consumption, promoted to an item for aesthetic appreciation’ (Sontag,
1971: 110). While Sontag’s political economy of photography (with its
Frankfurt School echo) continues to be explored by anthropologists and
scholars in Tourism Studies, I want to argue that it offers a particularly
reductive account of photography’s potential mobilities. While Sontag

does address photography’s constitutive and rather complex relationship
with reality, she still conceives of photographs themselves as static and
inert representations. Indeed, what she wrestled with in On Photography
was the ‘insolent, poignant stasis of each photograph’, and the photo-
graph’s capacity to make reality ‘stand still’ (Sontag, 1971: 111-12; 163).
The problem with such a view is that it limits our account of interpreta-
tion; in short, it suggests that viewers either accept a photograph’s static
message (and are thus moved), or reject it (and remain unmoved). But
the moving, here, is the sole prerogative of the viewer: there is no sense
in which the photograph and its contents are themselves mobile. I want
to argue that the relationships established in the act of looking between
viewing subjects and the objects contained within an image are much
more complex and varied than Sontag’s framework suggests.
Photography’s affective mobility

To reveal the mobilities underscoring photography’s affective punch,
we must redistribute its more familiar power relations through W. J. T.
Mitchell’s important question: what do pictures want? Such a question
subverts our usual approach to photographs (i.e. what do we want from
photographs?) by redeploying the privileged agency of the viewer into the
image itself. In other words, it is the image that demands something of the
viewer rather than the other way around. What it demands, of course, is a
response. Certainly this is an emotional response, for even being bored by
a photograph is a response of sorts. But an emotional response is also an
affective response, which means that the punch carried by a photograph
is as physical as it is metaphorical or visual. Indeed, it is precisely in the
act of perception, where the emotional and the affective fuse, that photog-
raphy’s assumed stillness is powerfully subverted.
If Mitchell animates the picture by affording it some of the viewer’s
agency, then Gilles Deleuze goes one step further by exploring what
happens to agency in the act of perception. For Deleuze, a work of art
– for our purposes, a photograph – is not an inert or still document, but
rather a ‘block of sensations’ (Deleuze, 2003; Deleuze & Guattari, 1994
and Bogue, 2003). It is not a finished object produced by an autonomous
artist or beheld in its entirety by an autonomous viewer; rather, it is a
116 Debbie Lisle
combination of percepts (initial perceptions) and affects (physical inten-

sities) that passes through all subjects at the point of visual perception.
This kind of relational encounter with an image not only deconstructs
Modernity’s foundational distinction between the subject and the object,
it also opens up an affective connection between all subjects engaged in
the act of looking; in this case, the photographer, the subjects and objects
within the photograph and the viewer.
From Deleuze, we know that perception is characterized by common
physical responses in all subjects: the movement of the optic nerve, the
dilation of the pupil, the squint of the eyelid, the craning of the neck to
see up close. However small, however imperceptible, these physical sen-
sations are all still movements; indeed, they are movements repeated by
all seeing subjects. My point is that these imperceptible modes of atten-
tion are consistently engaged in the act of viewing photographs. What
this suggests is that taking account of the affective level of perception
changes our traditional understandings of interpretation; indeed, even if a
photograph fails to move us emotionally, it certainly moves us physically,
though we may not be conscious of it.
Drawing from Mitchell and Deleuze, then, we can say that a pho-
tograph’s ‘insolent, poignant stasis’ makes no sense. A photograph is
constantly animated not just by the potentials inherent in its enframed
subjects and objects, but more importantly, in the acts of perception
undertaken by viewers. Certainly some photographs move us emotionally
– to tears, to laughter, to rage – and indeed, this emotional terrain is where
Barthes and Sontag offer important insights. My point is that all photo-
graphs, no matter what they depict, move us physically through the act
of perception. If we take Mitchell’s question seriously and extend agency
to the photograph, then it is in the affective register that we can discern a
more relational encounter between subjects and objects because both are
in a constant state of mobility.
Ambivalence and paralysis

How might Mitchell’s question apply to Dorsey’s photograph? What does
this image want from us? What does it demand from our acts of looking?
The dispersed account of agency put forward by Mitchell suggests that
the act of looking can never be contained within the subject; indeed, what
is produced in each act of looking is some kind of subject-object-world

assemblage in which each component is characterised by its potential and
actual mobilities. With respect to Dorsey’s image, then, the multiple lines
of sight at work in the photograph indicate multiple – and mobile – rela-
tionalities. Primarily, there is the relationship between the viewer – any
potential viewer – and the photograph. If we follow Mitchell’s line of
questioning, however, we need to ask how the photograph itself shapes
the emotive and affective experience of visual interpretation – how the
photograph’s demand is transmitted to the viewer.
Firstly, this demand is channelled through Dorsey’s line of sight that
extends through his camera’s viewfinder and into the formal elements
of the photograph: the focused POW in the foreground, the blurred fig-
ures in the background, the light and shade on the subjects’ clothing and
skin, the battle scarred terrain, and the position of these elements within
the viewfinder’s frame. As viewers we cannot see Dorsey, but his pres-
ence fills – and indeed constitutes – the photograph. Secondly, the pho-
tograph’s demand is channelled through the POW’s line of sight that
extends to Dorsey (who is both photographer and marine Sergeant), and
potentially through his camera to imagined viewers. It is precisely the
return gaze of the POW that packs such an affective punch – not because
of what it means, but rather because of how it makes us feel emotionally
and physically. While a conventional account would understand this
affective punch as shocking, stopping or capturing the viewer, I want to
argue it does the opposite – it suddenly reveals the fizzing, vibrant mobili-
ties that transmit the picture to us, and us to the picture.
There are, I think, important lessons for us in Dorsey’s photograph.
It is a powerful antecedent to Judith Butler’s exploration of the Abu
Ghraib images, and her repetition of Sontag’s question of ‘whether the
tortured can and do look back, and what do they see when they look at
us’ (Butler, 2007: 966). The POW’s gaze provides an answer to the first
part of this question – they certainly do look back. But as to what they
see when they look back at us, that question can only be answered if we
redistribute both agency and mobility into the photograph to empower
and mobilize the tortured, the abject, and the objectified. That leaves us
with Sontag’s much more vexing question of what we do after we look at
photographs. As Butler explains, Sontag has denounced the photograph
‘precisely because it enrages without directing the rage, and so excites our
118 Debbie Lisle
moral sentiments at the same time that it confirms our political paraly-
sis’ (Butler, 2007: 966). This sets up an important challenge for us: in
refusing conventional understandings of photography as a still visual art,
how can we use more dispersed accounts of agency and mobility to work
through the political paralysis that Sontag identifies?
M/C Journal, Vol. 12, No. 1 (2009) - ‘still’, http://journal.media-culture.

org.au/index.php/mcjournal/article/viewArticle/125.
Licence: CC-BY NC ND.
References
Adorno, T. (1997) Prisms. Cambridge: MIT Press.

Bachner, E. (2004) At Ease: Navy Men of WWII. New York: Harry N. Abrams.
Bachner, E. (2007) Men of WWII: Fighting Men at Ease. New York:
Harry N. Abrams.
Barthes, R. (1980/2000) Camera Lucida. London: Vintage.
Benjamin, W. (1999) ‘On the Theory of Knowledge, Theory of Progress’, in The
Arcardes Project. Cambridge: Cambridge University Press.
Bogue, R. (2003) Deleuze on Music, Painting and the Arts. London: Routledge.
Buck-Morss, S. (1997) The Dialectics of Seeing: Walter Benjamin and the Arcades
Project. Cambridge: Cambridge University Press.
Butler, J. (2007) ‘Torture and the Ethics of Photography’, Environment and
Planning D: Society and Space, (25), 6.
Deleuze, G. (2003) Francis Bacon: The Logic of Sensation. London: Continuum.
Deleuze, G. & Guattari, F. (1994) What is Philosophy? New York: Columbia
University Press.
Lisle, D. (2007) ‘Benevolent Patriotism: Art, Dissent and the American Effect’,
Security Dialogue, (38), 2.
Mitchell, W. J. T. (2004) What Do Pictures Want? The Lives and Loves of Images.
Chicago: University of Chicago Press.
Perez, G. (1983) ‘Atget’s Stillness’, The Hudson Review, (36), 2.
Philips, C. (1981) Steichen at War. New York: Harry N. Abrams.
Sontag, S. (2004) Regarding the Pain of Others. London: Penguin.
Sontag, S. (1971) On Photography. London: Penguin.
Steichen, E. (1945) U.S. Navy War Photographs. New York: U.S. Camera.
CHAPTER 7
The Cinematograph As an Agent of History

Kamila Kuc
The photographic apparatus as a nonliving agent

For many classic film theorists such as André Bazin, the invention of pho-
tography in the 19th century was a response to the human’s supposed
psychological need for illusion created by ‘a mechanical reproduction’.
According to Bazin, the arrival of photography was precipitated by a
crisis of realism in painting, a crisis that emerged from a certain tension
between the ‘aesthetic and the psychological’ (Bazin, 2005a: 12-13).
Bazin believed that photography had ‘freed the plastic arts from their
obsession with likeness’ and, in doing so, addressed a ‘psychological’ prob-
lem: the human need to preserve images for posterity, thus winning the
battle against time and ‘spiritual death’ (Bazin, 2005a: 9). For Bazin pho-
tography was characterized by a greater objectivity than painting, as he
considered the photographic apparatus a ‘nonliving agent’: ‘for the first
time an image of the world is formed automatically, without the creative
intervention of a man’, he pronounced (Bazin, 2005a: 13). Because of
its ability to reproduce movement, cinema took this aspiration to real-
ism a step further as it was capable of capturing, or simply functioning
as, ‘objectivity in time’ (Bazin, 2005a: 14). It was in film that, for the first
time in the history of vision, ‘the image of things [was] likewise the image
of their duration’ (Bazin, 2005a: 15).
One could argue that, ever since its emergence, this task of faithfully
representing reality has been imposed on cinema because of its ability to
capture motion. And it is precisely the notion of movement that brings
together – and separates – the complex and interrelated histories of pho-
tography and film. Both media have been burdened with claims about
their supposed objectivity as something that shapes and defines their
The Cinematograph As an Agent of History 121
ontology. It is also because of its extensive use in science, for example in

providing records of surgical operations, that it was traditionally believed,
especially in the early days of the medium, that cinema’s main destiny
was to document reality. Among those who held this view was an inter-
nationally renowned Pole, Boleslaw Matuszewski (1856-1944), who was
convinced that film’s most important role was to capture the world faith-
fully as it was. Matuszewski was a keen theorist, photographer (he owned
two photographic studios: one in Paris, one in Warsaw) and filmmaker.
This essay revisits Matuszewski’s understanding of the cinematic appara-
tus as a witness of history in relation to Karen Barad’s notion of agential
realism. A clear tension between the objective and subjective approach to
filmmaking is revealed once we allow the claim that the cinematic appara-
tus is not just a witness to history but also its active agent. In what follows
I will show that, on the one hand, early documentary practices were seen
as a rather conventional, straightforward record of reality, as embodied
in Matuszewski’s actualities (aka proto-documentaries) and the principle
of ‘capturing life unawares’. On the other hand, the 1920s and 1930s
avant-garde experiments with documentary allow us to situate this type
of filmmaking within the realm of more subjective and, to use Barad’s
term, more agential storytelling, as seen, for example, in Dziga Vertov’s or
Walter Ruttmann’s city symphonies.
The cinematograph as a creator of history

Matuszewski’s seminal article ‘The New Source of History: The
Creation of a Depository for Historical Cinematography’ (1898) is one
of the first texts concerning the ontology of the cinematic image.1 An
admirer of both still photography and the cinematograph, Matuszewski
believed that the latter was less open to manipulation than photography.
For him photographs could be retouched, ‘even to the point of transfor-
mation. But just try to make identical changes on… microscopic images!’
(Matuszewski, 1898a).2 For Matuszewski the superiority of the cinemato-
graph rested in the fact that, unlike any other medium, it could reliably
reproduce movement, and hence life. For him, ‘authenticity, exactitude
and precision’ were intrinsic to ‘animated photography’ (Matuszewski,
1898b). Matuszewski’s belief in the impartiality of the cinematic lens
led him to a conviction that film was actually capable of correcting the
122 Kamila Kuc
errors of history. A Polish weekly paper commented on the publication of

Matuszewski’s ‘A New Source of History’ as follows:
As a work of the human mind, every literary or printed source

must, from the very nature of things, be more or less reticent.
Because of this, historical truth is relative. However, the cin-
ematograph – unmistakably a source of, as they say, mechani-
cal history – is an absolutely truthful document: the cinemato-
graph never lies. (Anonymous, 1898).3
Matuszewski considered his actuality, The Visit of President Faure in

St Petersburg (1898), an expression of this view. The film documented
the visit of President Faure to St Petersburg. During this visit, Otto von
Bismarck accused the French President Félix Faure of breaching a cer-
tain diplomatic etiquette by not taking his hat off while reviewing a guard
of honour. Matuszewski’s footage challenged this claim by showing that
Faure did indeed do so, thus preventing a historical error and a possible
diplomatic conflict.4 For Matuszewski this film proved itself a reliable eye-
witness, as the cinematograph verified ‘verbal testimony’ (Matuszewski,
1898a). He believed that ‘if human witnesses contradict each other about
an event’, the cinematograph could ‘resolve the disagreement by silencing
the one that it belies’ (Matuszewski, 1898a).
For this reason, the filmmaker considered a celluloid strip not simply a
historical document, but a part of history in its own right. The process of
recording reality was thus the very act of creating history for him, which
he believed was the filmmaker’s greatest responsibility (Matuszewski,
1898a). Such a view conflates different senses of ‘history’: as a record and
document, as well as analysis and discourse. Matuszewski’s idea that a
celluloid strip constituted a part of history not only granted the cinemat-
ograph more seriousness, but it also made a stronger claim for the reli-
ability of the recorded image. This echoes the German historian Leopold
von Ranke’s concept of writing history. Because of his critical use of docu-
ments as the model for historical research and writing in the 19th century,
Ranke is often referred to as the ‘father of historical science’. Influenced
by German Idealist thought and figures such as Johann Gottlieb Fichte
and Friedrich Schelling, Ranke’s method can be summarised in the idea
of holding on ‘strictly to the facts of history’.
For Ranke a proper understanding of history required a reconstruc-

tion of the past, which stressed the importance of the relevant facts and
the use of a strict critical method. This included ‘a documentary, pene-
trating, profound study’ as a necessary approach. Ranke considered his-
tory an art but, unlike other arts, history required the ability to recreate
(Iggers, 2010: xi). The ideal historian, for Ranke, should therefore pos-
sess certain qualities, the most important one being his ‘pure love of truth’
(Ranke, 1830: 12). He believed that ‘by recognizing something sublime
in the event, the condition, or the person we want to know something
about, we acquire a certain esteem for that which has transpired, passed,
or appeared’ (Ranke, 1830: 12).
However, for Ranke, the factual establishment of events did not
yet constitute history and the historian was not a passive observer who
merely recorded events: instead, the historian actively recreated a histori-
cal subject matter by relying on empirical observation and was ‘bound by
the reality of his subject matter’ (Iggers, 2010: xxvii). The ability to ‘por-
tray the forces of history without interjecting one’s own set of values is
the core of objectivity’, thus impartiality was of key importance (Iggers,
2010: 2). For Ranke universal history could never be a mere compilation
of national histories, but the history of the nations had to be related to a
‘broader course of world history’ (Iggers, 2010: 84). He valued an ‘honest’
historian who could confront the documents and thus attain an objective
view of the great facts, ‘free from the mutual accusations of the contem-
poraries and the often restricted view of their posterity’ (Iggers, 2010: 84).
According to Ranke, history was given a task of ‘judging the past’ and
‘of instructing the present for the benefit of future ages’ (Ranke, 1824:
57). For him a reliable historian should be able to show ‘what actually
happened’ (‘wie es eigentlich gewesen’) (Ranke, 1824: 57). Similarly,
Matuszewski was convinced that the human word failed as the only evi-
dence in the recollection of historical events and that the cinematograph
could correct this failure because it offered a reliable and objective view.
Like Ranke, Matuszewski thought that history could teach future genera-
tions how to avoid political errors: ‘Do you believe that some knowledge
of past events contains nothing useful which is applicable to the present
or future?’, asked Ranke (Ranke, 1836: 77). The aim of history was not so
much to ‘gather facts and to arrange them as to understand them’ (Ranke,
1836: 77). Although it is not clear whether Matuszewski had ever read
124 Kamila Kuc
Ranke, many of Ranke’s beliefs, prominent at the time, were reflected in

the way Matuszewski perceived the role of film in society.
Matuszewski’s appreciation of the cinema’s documentary values
was echoed in subsequent debates about the processes of recording his-
tory. For example, in 1931 the President of the American Historical
Association, Carl L. Becker commented on the fact that many historical
events are only known ‘imperfectly’ because we can ‘never revive them,
never observe or test them directly’ (Becker, 1931: 221). Becker contin-
ued that once the event had occurred, it had disappeared, ‘so that in deal-
ing with it the only objective reality we can observe or test is some mate-
rial trace which the event had left – usually a written document’ (Becker,
1931: 221). As an effect, Becker distinguished two histories: ‘the actual
series of events that once occurred; and the ideal series that we affirm and
hold in memory. The first is absolute and unchanged – it was what it was
whatever we do or say about it; the second is relative, always changing in
response to the increase or refinement of knowledge’ (Becker, 1931: 221).
This complex relationship between the actual and the related events
is at the heart of Matuszewski’s film, which illustrates the limitation in
the process of writing history with words. The numerous imperfections in
relating historical events could be successfully avoided in film, as seen in
The Visit of President Felix Faure. Although Matuszewski claims that the
process of recording reality counts as the very act of creating history, often
in his discourse the apparatus of cinema, i.e. the actual cinematographic
machine, seems to function as an objective and passive agent. Similarly,
in his claim about a greater authenticity of photography over painting,
Bazin supports himself with an observation that ‘the lens’ in French is
‘the objectif’, a nuance that seems lost in English (Bazin, 2005a: 13). In
the process of revisiting such claims Karen Barad’s notion of agential real-
ism, which I will discuss at the end of this essay, will prove instructive.
Actualities and the avant-garde documentary tradition:

between objectivity and subjectivity
Matuszewski’s own films were of documentary (Coronation of Tsar
Nicolas II, 1896; The Jubilee of the Queen of England, Victoria, 1897 and
The Visit of President Faure in St Petersburg, 1898), ethnographic (Travels
in Spała and Białowieża, 1895) and educational character (Surgical
Operations in Warsaw, 1895). His practical and theoretical works tes-

tify to a certain tension that existed in cinema from its beginning: the one
between what filmmakers and critics alike perceived as objective and sub-
jective forms of filmmaking. The key films of the 1920s and 1930s avant-
garde were typically seen to be of a documentary nature: for example,
Dziga Vertov’s Man with the Movie Camera (1929, Soviet Union) and
Walter Ruttmann’s Berlin: Symphony of a Great City (1927). These films
to a great degree reflected the growing politicization of the avant-gardes,
as captured in Hans Richter’s 1934 book, The Struggle for the Film, in
which the filmmaker traced a departure of numerous avant-garde film-
makers from a purist, formalist filmmaking to a politically and socially
concerned filmmaking of the late 1920s and 1930s.
By the 1920s the documentary was also one of the most popular film
genres in Poland. Productions such as Praca Polski na morzu (Polish
Work at the Sea, produced by Sea and River League, 1928) and Łódź –
miasto pracy (Stefan Grodzieński, 1927) (Banaszkiewicz and Witczak,
1989: 245-246) all derived from the early actualities by filmmakers like
Matuszewski. Let us first consider the differences between actualities and
documentaries, because it is in this distinction that the more creative role
of the supposedly realist and representational filmmaking comes to the
fore. Tom Gunning understood ‘actuality’ as ‘the practice before World
War One’, whereas such practices after the Great War are referred to as
‘documentary’ – the term which has been in use since John Grierson’s
1926 review of Robert J. Flaherty’s Moana (1926) (Gunning, 1997: 23).
In Grierson’s view Flaherty ‘had created a film of documentary value’,
which nevertheless involved a ‘creative treatment of actuality’ (Grierson,
in Loiperdinger, 1997: 25). The founder of the British Documentary
Movement therefore clearly believed that the filming of ‘actuality’ in itself
did not constitute what might be seen as the ‘truth’. Actuality footage had
to be subjected to a creative process ‘to reveal its truth’. He distinguished
documentaries from other films made from ‘natural material’, such as
newsreels, scientific and educational films. Film could not just describe
and photograph – it needed to analyse and synthesise. Only through this
process, Grierson claimed, could creativity emerge, and he believed that
his film The Drifters (1929) was an expression of such an approach.
This creative approach to the recording of reality discussed by
Grierson as a mark of difference between actuality and documentary
126 Kamila Kuc
relies on a particular intervention and embraces the notion of the cut (i.e.
edit) in the process of shaping the film’s form and content. It is because,
as we know well by now, the practice of editing is by no means neutral.
Prompted by this realisation, in Life After New Media: Mediation As a
Vital Process (2012) Sarah Kember and Joanna Zylinska ask: if we must
always cut – as writers, photographers and filmmakers, then ‘what does it
mean to cut well?’ (Kember and Zylinska, 2012: 71). One possible answer
to this question can be found in Bazin’s writings. For the Cahiers du
Cinéma theorist the decisive cut is not just an aesthetic but also an ethical
notion, which is a point that Kember and Zylinska also make. Not one in
favour of the fast cutting and montage techniques of Sergei Eisenstein,
Bazin preferred the deep focus of Orson Welles and the long takes of the
Italian Neorealist directors. He believed that these latter techniques cre-
ated a greater illusion of reality and thus brought cinema closer to life
(Bazin, 2005b). Yet ‘reality’ remains a highly contested and subjective
term, given its reliance on editorial decisions, choices and cuts.
As for the links between documentary and the avant-grade, Bill
Nichols argues that what fulfilled Grierson’s desire for ‘the creative
treatment of actuality’ most relentlessly was the modernist avant-garde
(Nichols, 2001: 592). It can thus be said that the evolution of documen-
tary went hand in had with the development of avant-garde tendencies in
film. They both utilised each other’s techniques: ‘Modernist techniques
of fragmentation and juxtaposition lent an artistic aura to documentary
that helped to distinguish it from the cruder form of early actualities or
newsreels’ (Nichols, 2001: 583).
It was the experimental use of film that, according to Nichols, turned
an actuality into a documentary. In consequence, ‘documentary, like
avant-garde film, cast the familiar in a new light…’ (Nichols, 2001: 580).
Nichols thus considers documentary as a mature version of actuality and
an important genre of avant-garde film. For Matuszewski the raw footage
of actuality was enough to consider it a faithful representation of reality
as the cinema’s artistic status rested in its unique qualities as an objec-
tive source of historical events. The mission to represent reality faithfully
was, he believed, the cinematograph’s raison d’être. In a similar vein, in
his 1935 book Documentary Film, Paul Rotha recognised the early actu-
alities’ capability of recording ‘spontaneity of natural behaviour’ as ‘a cin-
ematic quality’ (Rotha: 1935, 79). Matuszewski’s preoccupation with film
in the service of the nation and his recognition of film’s nation-building

qualities resembles not only Polish Romantic beliefs but also an approach
employed by such key figures of the international avant-garde film scene
as Sergei Eisenstein, Vsevolod Pudovkin and Dziga Vertov.
In his argument for making a connection between documentary and
avant-garde films, Nichols points out four elements that contributed to
the formation of a documentary film wave. Only one of these elements,
Nichols argues, ‘had been in place since 1895’ (Nichols, 2001: 586).
Incidentally, this element is most crucial to my argument as it refers to
‘the capacity of cinema to record visible phenomena with great fidelity’
(Nichols, 2001: 586). Here Matuszewski’s attitude towards shaping his-
torical consciousness through the use of film puts him at the forefront
of the debates about the propagandist values of film. His recognition
of the propagandist values of cinema corresponds to some degree with
that of Sergei Eisenstein’s Battleship Potemkin (1925) and October: Ten
Days That Shook the World (1928). Although highly stylized and heav-
ily cut, Eisenstein’s films, like Matuszewski’s actualities, reflect Nichols’s
belief in the documentary’s power to ‘alter our perception of the world’
(Nichols, 2001: 596).
Both Matuszewski and Eisenstein shared a certain level of uto-
pian visionary romanticism as far as the role of cinema was concerned.
According to Sheila Skaff, Matuszewski’s writing was ‘informed by the
nineteenth century Polish Romantic nationalist literary tradition and its
sense for longing identity, which has fallen into a slumber and must be
reawakened’ (Skaff, 2008: 33). Matuszewski’s proposal concerning the
importance of preserving aspects of army life is relevant here. He thought
that footage of army battles could be shown to the future generations of
soldiers and civilians (Matuszewski, 1898a). In this vein, in 1900 Robert
W. Paul filmed The Army Life or How Soldiers Are Made: Mounted
Infantry, a silent propaganda actuality, which featured the King’s Own
Royal Lancaster Regiment riding over a plain. Both Matuszewski and
Paul recognized the nation-building values of the cinematograph and
its potential for strengthening patriotic feelings and preserving tradi-
tion – a function that, particularly in the occupied Polish territories, was
previously performed by literature and painting. In filming soldiers fight-
ing for the freedom of their country, Matuszewski saw the resurrection
of national values and the promotion of patriotism, as seen in the art of
128 Kamila Kuc
painting (Mazaraki, 2006: 40). His need to present ‘the true’ version of
history may have been driven by his coming from a country which for
many years had been affected by the reversals of history (Mazaraki, 2006:
40). He saw the cinematograph as playing an important part in the pro-
cess of creating a new national consciousness and cultural identity of the
Poles. To this end, Matuszewski considered the role of a filmmaker as
that of an orator who offers moral and political guidance to the masses by
means of film.
Taking into account Poland’s political situation and its geographical
positioning in the 19th century, it is no surprise that Matuszewski empha-
sised the need for objectivity in the process of recording history in an
accurate manner. There had been no Polish state since the partition of
1795 (Wandycz, 1996). Divided between the three occupiers: Austria,
Prussia and Russia, Poland existed only as an idea. His conviction about
the role of the cinematograph as a reliable witness to history is also a
reflection of the spirit of nationalism in Europe in the 19th century.
In his ongoing commitment to representing reality faithfully,
Matuszewski believed in cinematic truth as the ultimate truth. It was
mainly because of the cinematograph’s ability to record reality in an accu-
rate manner that he proposed to establish a legitimate film archive, an act
which the British film historian Penelope Houston has described as ‘one
of the most unexpected and remarkable in film history’ (Houston, 1994:
10). For Matuszewski, cinematographic documents deserved the same
level of authority as any other objects kept in a museum. Matuszewski
also wanted to publish a periodical of animated photography with an
international editorial board – Chronotografia i jej zastosowanie – which
was to be used as a platform to discuss film preservation and other issues
concerning cinema.
Matuszewski’s proposal recalls Robert Paul’s 1897 letter to the British
Museum, ‘Animated Photos of London Life’, in which he expressed the
need to create an archive devoted to the moving image, for pieces of his-
tory to be safely stored (Matuszewski, 1898b). Matuszewski’s recognition
of the need for a moving image archive brings him close to the preoccu-
pations of the later film avant-gardes, since the question of film archives
formed an ongoing debate among numerous avant-garde filmmakers
in the late 1920s, particularly since, as Malte Hagener points out, the
avant-garde was largely responsible for the naturalization of documentary
(Hagener, 2007: 36). In 1928 Walter Ruttmann highlighted the need for
a film archive of sorts. Such an archive, Ruttmann believed, would pre-
serve and make available all those important films ‘which failed to be suc-
cessful’ (Ruttmann, in Hagener, 2007: 113). Matuszewski was thus at the
forefront of the ideas of archiving and preserving moving image works.
The very process of recording history also makes us reflect on the role
of documentary cinema in the avant-garde tradition. As shown here, for
theorists such as Nichols the evolution of documentary took place along-
side the various developments in avant-garde film, as both genres utilised
each other’s techniques. This, I suggest, permits us to view Matuszewski’s
supposedly ‘objective’ work in the context of more experimental, subjec-
tive filmmaking.
In her book Meeting the Universe Halfway: Quantum Physics and the
Entanglement of Matter and Meaning (2007) Karen Barad proposes to
view apparatuses as active agencies and ‘boundary-making practices’. For
her apparatuses are ‘specific material reconfigurings of the world that do
not merely emerge in time but interatively reconfigure spacetimematter
as part of the ongoing dynamism of becoming’ (Barad, 2007: 142). To this
end she considers apparatuses as material-discursive practices. They are
‘not passively observing instruments’ but are capable of producing dif-
ferences that matter; hence they are boundary-making practices that are
‘formative of matter and meaning’ (Barad, 2007: 142, 146). The appara-
tuses can reconfigure the world and here Matuszewski’s film proves that
the apparatus’s record shaped the course of history and helped to avoid
a diplomatic disaster. This conclusion corresponds with Barad’s agential
realism, which proposes that ‘phenomena do not merely mark the epis-
temological inseparability of observer and observed … rather phenomena
are ontological inseparability/entanglement of intra-acting “agencies”’
(Barad, 2007: 139). Apparatuses, according to Barad, are themselves
phenomena and have no intrinsic boundaries, thus they constitute open-
ended practices (Barad, 2027: 142).
Barad’s notion of ‘intra-actions’ suggests that individuals ‘do not pre-
exist as such but rather materialize in intra-action’, which means that they
‘only exist within phenomena’ (materialized/materializing relations) ‘in
their ongoing iteratively intra-active reconfiguring’ (Barad, in Kleinman,
2012: 77). Most importantly, for Barad, the intra-actions enact ‘agential
separability’ – ‘the condition of exteriority-within-phenomena’ (Barad in
130 Kamila Kuc
Kleinman, 2012: 77). Barad’s notion of agential realism does not begin
with any predetermined set of fixed differences. Instead, it aims at mak-
ing inquiries into how differences are made, ‘stabilised and destablised’
(Barad in Kleinman, 2012: 77). Barad’s argument goes beyond the objec-
tive/subjective divide: she claims that apparatuses actually shape the his-
tory on the material level, beyond the thoughts and passions of their indi-
vidual human users. Seen in this light, Matuszewski’s cinematograph – or,
indeed, any other camera – is not a passive witness to history but an active
creator and agent of it. The more recent uses of highly portable, digital
devices that upload content to various Internet platforms with immedi-
ate effect – as seen, for example, in Jehane Noujaim’s Oscar-nominated
documentary about the Egyptian revolution, The Square (2013), in which
such small devices played a crucial role – testify to the medium’s active
(even if not determining) role in all kinds of history-making.
Licence
CC-BY SA
References
Anonymous (1898) ‘Z tygodnia na tydzień’, Tygodnik Ilustrowany, 31.

Banaszkiewicz, W. & Witczak, W. (eds) (1989) Historia filmu polskiego 1895-1929,
vol.1. Warsaw: Wydawnictwa Artystyczne i Filmowe.
Barad, K. (2007) Meeting the Universe Halfway. Durham: Duke University Press.
Bazin, A. (1945/2005a) ‘The Ontology of the Photographic Image’ in H. Gray
(ed.), What is Cinema? Vol. 1. Berkeley, Los Angeles, London: University of
California Press.
Bazin, A. (1945/2005b) ‘The Evolution of the Language of Cinema’ in H. Gray
(ed.), What is Cinema? Vol. 1. Berkeley, Los Angeles, London: University of
California Press.
Becker, C. L. (1931) ‘Everyman His Own Historian’, American Historical Review 37 (2).
Gunning, T. (1997) ‘Before Documentary: Early Non-fiction Films and the View
Aesthetics’, in D. Hertogs and N. Klerk (eds), Uncharted Territory: Essays on
Early Nonfiction Film. Amsterdam: Stichting Nederlands Filmmuseum.
Hagener, M. (2007) Moving Forward, Looking Back: The European Avant-Garde
and the Invention of Film Culture 1919-1939. Amsterdam: Amsterdam
University Press.
Houston, P. (1994) Keepers of the Frame: The Film. London: British Film Institute.
Iggers, G. (ed.) (2010) Leopold von Ranke: The Theory and Practice of History.
London and New York: Routledge.
Kember, S. & Zylinska, J. (2012) Life After New Media: Mediation As a Vital
Process. Cambridge: MIT Press.
Kleinman, A. (2012) ‘Intra-actions: An Interview with Karen Barad’, Mousse, 34.
Loiperdinger, M. (1997) ‘World War I Propaganda Films and the Birth of the
Documentary’ in D. Hertogs & N. Klerk (eds), Uncharted Territory. Essays on
Early Nonfiction Film. Amsterdam: Stichting Nederlands Filmmuseum.
Matuszewski, B. (1898a) ‘Une nouvelle source de l’histoire (création d’un dépôt de
cinématographie historique)’, La Trobe University. Translated by Julia Bloch
Frey. Accessed on 16 July 2007.
Matuszewski, B. (1898b) ‘La photographie animée, ce qu’elle est et ce qu’elle doit
être’, La Trobe University. Translated by William D.Routt and Danielle
Pottier-Lacroix. Accessed on 16 July 2007 [1898]
Mazaraki, M. (ed.) (2006) Boleslas Matuszewski: Écrits cinematographiques.
Paris: Association française de recherche sur l’histoire du cinéma et Le
Cinémathèque Française.
Nichols, B. (2001) ‘Documentary Film and the Modernist Avant-Garde’, Critical
Inquiry, 27 (4).
Ranke, L. (1830/2010) ‘On the Character of Historical Science’, in G. Iggers (ed.),
Leopold von Ranke: The Theory and Practice of History. London and New
York: Routledge.
Ranke, L. (1836/2010) ‘On the Relation of and Distinction between History and
Politics’, in G. Iggers (ed.), Leopold von Ranke: The Theory and Practice of
History. London and New York: Routledge.
Richter, H. (1934/1986) The Struggle for the Film. New York: Scholar Press.
Rotha, P. (1935) Documentary Film: The Use of Film Medium to Interpret
Creatively and in Social Terms the Life of the People as It Exists in Reality.
London: Faber and Faber.
132 Kamila Kuc
Skaff, S. (2008) The Law of the Looking Glass: Cinema in Poland, 1896-1939.
Athens: Ohio University Press.
Turvey, M. (2009) ‘Epstein, Bergson and Vision’ in T. Trifonova (ed.), European
Film Theory. London and New York: Routledge.
Wandycz, P. S. (1996) The Lands of Partitioned Poland, 1795-1918. Seattle and
London: University of Washington Press.
Notes
1 Matuszewski’s seminal article was written and originally published

in French as ‘Une nouvelle source de l’histoire (création d’un dépôt de
cinématographie historique)’. Here I am using Julia Bloch Frey’s translation,
with an introduction by William D.Routt at La Trobe University website: no
longer available.
2 Matuszewski, ‘La photographie animée, ce qu’elle est et ce qu’elle doit être’
(‘Animated photography. As it is and as it should be’) at La Trobe University.
Translated by William D. Routt and Danielle Pottier-Lacroix. Accessed on
16 July 2007 [1898].
3 My italics.
4 Le Figaro from 12 January 1898 confirmed that Matuszewski’s film
challenged von Bismarck’s claim: ‘Or, voici qu’avant-hier le cinématographe
reproduisit précisément la scène de l’arrivée de M.Félix Faure a Saint-
Pétersbourg. Et chacun put voir le Président s’avancer à pas lents, devant le
front, et baisser tout à coup son chapeau, d’un geste large et correct, - ce geste
que tous les Parisiens connaissent bien’. Le Petit Journal from 15 July 1898
stated that, thanks to documents such as Matuszewski’s footage, Bismarck’s
assertion could have been refuted: ‘C’est même grâce à ces documents qu’on
a pu réfuter l’assertion de Bismarck, qui prétendait que M. Félix Faure avait
omis de se découvrir devant le drapeau russe à son débarquement’.
CHAPTER 8
What is the Value of a Technological

History of Cinema?
Lee Grieveson
I was asked some time ago to contribute to a discussion on the func-

tion and value of a technological history of cinema.1 Remarks I made
are reproduced here, and I have resisted the temptation to substantially
rework them. What is lost from a fully worked out and carefully con-
structed article is, perhaps, gained in the looser and slightly more polemi-
cal framing of this. I am particularly interested here in thinking about
how cinema emerged in the context of the broader transformations of the
second stage of the Industrial Revolution, itself powered by a particular
formation of capitalism, and how in turn this form of media and spec-
tacle helped enable the expansion of that conjuncture across a world sys-
tem (Grieveson, 2012).
It is a commonplace of industrial history that the last third or so of
the nineteenth century saw a second-stage Industrial Revolution driven
principally by new discoveries in electricity and chemistry. Around the
turn of the century these developments led to the rapid and extensive
mechanisation of industrial production that underpinned the diffusion
of mass production methods as well as the emergence of new organ-
isational procedures and the formation of new corporate forms (and
intra-corporate or monopoly organisation, frequently predicated on the
corporate monopolisation of technological intelligence which became
essential to profit maximisation: in this way, technological knowledge
was increasingly privatised). Industrial capital produced a surplus
reinvested as finance capital, motivating globalising practices (either
colonialist or, as with the U.S., an economic imperialism increasingly
divorced from geographic possession and later supported by ostensibly
134 Lee Grieveson
neutral international institutions like the World Bank). Like it was in the
Industrial Revolution, when the steam engine enabled the greater circu-
lation of raw materials and manufactured goods, so it was that the new
industrial and economic practices of the echo-boom of the revolution
were twinned with developments in transportation and communication
technologies – now automobiles, airplanes, telegraphs, telephones – and
the construction of large modern technological systems that subtended
new economic forms of ever more rapid circulation. All of this was accord-
ingly supported by liberal capitalist states through policies that increased
research potential (and here investments in schools and universities were
critical); the potential circulation of materials on rails, roads, international
canals, airways; and macroeconomic policies that developed safeguards
for intellectual property rights, facilitated monopolisation, and weakened
worker and subaltern resistance. ‘Technology’ accordingly became a key-
word from the 1930s onwards, recent scholarship suggests, supplanting
earlier terms like ‘useful arts’ that made less and less sense in the face of
large-scale technological systems (Schatzberg, 2006). And this shift was
facilitated by the close links between universities and business. All to say:
it is, then, a truism of modern history that the concurrent emergence or
coupling of technology and corporate and increasingly global capitalism,
facilitated by liberal states, is one of the most significant developments of
the modern world. We live in many ways in the shadow of this.
Likely it is already apparent that the tenor of my answer to the ques-
tion posed by this discussion – what is the value of a technological history
of cinema? – is to push thinking in the direction of addressing cinema’s
role in a broader technological, and so therefore necessarily economic and
political, history. Technology may not be determining, as the Humanities
mantra must repeat, but it is increasingly hard to look outside the walls of
the cinema and not notice that global economies are quite determining. I
personally have next to no interest in a history of cinema technology for
its own sake, as a discrete history of a privileged object. Rather, the invita-
tion of this discussion is to pose different questions. What roles, I want to
ask, did cinema play in the formation of a corporate liberal political econ-
omy? What were the ways that media as a system was integrated with
new capitalist practices? What were the logics of capital that made these
machines (cameras, kinetoscopes, projectors) or storage substances (cellu-
loid, as a visual and later auditory material and chemical substrate), and
What is the Value of a Technological History of Cinema? 135
what did these machines help make? It is not easy to answer these ques-
tions, of course, but let me offer some observations along those lines, some
examples drawn from recent scholarship, and some reflections on what
this material might do for our understanding of how cinema technology
was enmeshed with particular economic and governmental projects.
The connections are, of course, myriad. We might start, for example,
with the discovery of photosensitive halogen silver salts, crucial to the
establishment of photographic film as an improvement on the technology
of glass plates. Eastman Company developed this most thoroughly from
the 1870s (from which point, of course, it carved out a system of patents
to maximise profits). Eastman’s marshalling of chemical knowledge to
develop flexible photosensitive film was a critical, formative, technologi-
cal development for what came to be called cinema. In a 1927 investment
report on the moving picture business, the Chicago investment firm of
Halsey, Stuart & Co. observed in passing that motion pictures use more
silver than the United States mint. What an interesting image. Where did
this silver come from? I don’t know precisely, but here is what I assume:
from silver mines, likely enough those in colonised states, and certainly
predicated on exploitative and dangerous labour practices. The film
in film technology was always already ensnared in complex histories of
extraction and exploitation… Quite some time ago now, at a conference
in India, I was told by colleagues there that very few Indian films of the
1940s survive because they were destroyed to release the silver content
in them.2 I suppose this was a wider practice, and that archivists would
know a great deal about this, and likely I should have known it myself. In
any case, the connections between film, extractive economy, and the con-
juncture of ‘precious’ metals associated with currency, ornamentation,
and the chemical basis of photosensitivity is worth remarking upon.
I do know better, because of other people’s research, that experiments
in serialised photography emerged from, and supported, new conceptions
of temporality and the subdivision of time into discrete units – visible in
the proliferation of watches from the 1870s – that were fundamentally
connected to industrial labour practices. E. P. Thompson’s 1966 account
of the emergence of time-oriented, as opposed to task-oriented, labour is
the classic account of this.3 It is no coincidence, surely, that Eadweard
Muybridge’s experiments in serialised photography were sponsored by
a railroad magnate and made directly possible by technology borrowed
136 Lee Grieveson
from a telegraph company: driven, we might say, by the twin motors of

transportation and communication, and the imperatives of the speeded
up circulation of goods and information so central to advanced capitalism.
Later experiments by physiologists and industrialists utilised this technol-
ogy to examine closely the movement of the labouring body, so enabling
the extraction of extra surplus value (Braun, 1992; Rabinach, 1992). The
fragmentation of flow into discrete and manageable moments was integral
to a new rationalised industrial capitalism. Moving pictures facilitated
this. Frank Bunker Gilbreth filmed workers completing various tasks –
packing and labelling cartons, for example, analysed carefully the film to
devise quicker ways of working, and re-filmed the now redesigned task to
show clearly the success of his methods.4
In my own research on the Ford Motor Company’s extensive use of
film I discovered some evidence that the Company used film technology
as part of its elaboration of the mass assembly line (Grieveson, 2012: 26-7).
Time-motion studies at Ford contributed directly to the division of labour
into separate and increasingly routinised and mechanised tasks. When
combined with the production of machine tools enabling standardisation,
this rationalisation process culminated in the momentous establishment
in 1913 of the moving assembly line (Hounshell, 1984). It was this inno-
vation that enabled the direct and mechanised control of the movement
and pace of workers, dramatically increasing productivity and the extrac-
tion of surplus value from labouring bodies (Braverman, 1998: 127-62).
Mass assembly and production was fundamental to the establishment of
corporate capitalism. And, through the reduction of costs, it underpinned
a mass culture of abundance and consumerism that emerged most clearly
in the 1920s (Zunz, 1998: 73-92). At Ford, this coercive architecture of
production enabled automobiles to be produced, as two contemporary
observes noted, ‘like the successive negatives on a motion picture film’
(Arnold and Faurote, 1915: 360). Another interesting image. We might
invert it to say: for a time, the successive frames of motion pictures par-
ticipated in the process by which the outputs of the labouring body could
be maximised to produce quickly the identical Model T’s that rolled off
the assembly line as perhaps the most emblematic image of the age of
mechanical production.
I could likely go on, and remind us all (if it were needed) perhaps that
the first significant theorist of the cinema, Hugo Münsterberg, was, in his
day job, a scholar of ‘attention’ and the problem of directing and harness-
ing workers attention – but let me shift tack, towards a few brief remarks
on the state use of cinema technology.5 It is increasingly clear that many
of the technical innovations in the fields of photography and cinema were
financed and first tested for warfare and military objectives and thus
there was, in the words of Friedrich Kittler, a ‘historically perfect col-
lusion of world wars, reconnaissance squadrons, and cinematography’
(Münsterberg, 1916: 124). Here we might think specifically about the
synergy between the design of automatic weapons and the camera appa-
ratus (Marey’s chronophotography derived in part from machine-gun
technology); the development of 16mm; portable projection technologies
in mobile cinema vans to bring cinema as recreation and propaganda to
soldiers and diverse populations; and the broader enmeshing of surveil-
lance and state agendas through visual and sound technologies (General
Electric, for example, developed aspects of sound technology under the
direction of the U.S. Navy: these connections continue in later media
practices, though I would need to be a much, much better historian of
the Internet to make the precise connections between military objectives,
new media, and surveillance). Virilio reminds us that the nitrocellulose
in film stock was used also for explosives; and that searchlight technology
filtered back into studio lighting practices (Virilio, 1989: 288).
Liberal and other states used film technology in the state of exception
of wartime, certainly, but this practice became regularised, just as – as
Giorgio Agamben teaches us – exceptional state practices tend to. In the
U.S. the Departments of Agriculture, Interior and Commerce pioneered
the production of film beginning in the 1910s and running through the
New Deal. Vans carrying films to ever more remote peripheral regions
were developed, capable of using electricity generated from their engines
to overcome problems of local differences in electricity current to proj-
ect these films of government practice to isolated rural populations. In the
U.K. the Conservative party pioneered this use of mobile cinema vans
in the 1920s, carrying the films it financed to working-class populations
who had become electorally significant after the Representation of the
People’s Act in 1918.
138 Lee Grieveson
Figure 8.1: Conservative Party’s Mobile Cinema Van. Courtesy of the

Modern Records Centre at the University of Warwick.
It is relatively well known, I think, the subsequent history of these devel-

opments in the formation of the Empire Marketing Board Film Unit
in 1927 that pioneered various uses of technology to supplement its
attempts to establish a colonial economic bloc: not only mobile cinema
vans, but also automatic film projectors placed in train stations in London
to advertise imperial produce. This is the direct progenitor of all those
screens selling us things that populate public space these days. Media
technology operated as part of a wider networked infrastructure working
to facilitate and mediate the materials, goods and capital that travelled
along the same pathways.
Later, the use of mobile cinemas was imported to the empire, with
the intention frequently of using film to ‘educate’ colonial populations,
to create modern colonial subjects, and to bind populations into an
imperial collectivity.6 Exhibition functioned as a performance of mod-
ern colonial power, a kind of ritual of state power that started with film
itself as the embodiment of the technological modernity that colonial
power claimed for itself. Here film technology supplied the ‘shock and
awe’ that facilitated colonial practices. Indeed, EMB and other British
colonial films insistently feature technology: a common trope shows

raw materials being gathered in the empire, and transported back to the
metropole – on the British ships so central to its position of geopolitical
and economic primacy in the nineteenth century – where they are fed
into great big machines, and turned into the manufactured goods that
maintained British economy and the necessary underdevelopment of
colonial economies. The fascinated gaze of the camera machine at the
various industrial machines that litter the film offers exemplary instances
of what Brian Larkin has called ‘the colonial sublime’, the ‘effort to use
technology as part of political rule’ (Larkin, 2008: 39). The films make a
distinction, though, between the way workers interact with machines, for
in the sequences in, say, colonial Africa the machines dwarf workers, who
are always supervised in their relatively menial work of fetching and car-
rying by British officials, whereas in the short sequences in British facto-
ries the workers are unsupervised and demonstrate a mastery of complex
technology.
Figure 8.2: West Africa Calling (1927). Courtesy of the British Film Institute National Archive.
140 Lee Grieveson
The gulf of technological superiority legitimises colonial rule. If this rep-

resentation belies the history of how new technologies of mass production
and Fordist work practices deskilled working-class populations, it does so
in the goal of a political logic that seeks to cathect the working class to
technological modernity and perhaps even more substantively to associ-
ate the power of machinery with that of capital and state. The machinery
of state powers industrial machinery, witnessed here (and so facilitated)
by the actual and figurative machinery of film.
I will end here. I have made no reference to the expansion of com-
modity capitalism into the sphere of leisure, or to the screen as a tech-
nology of display. All the examples I have given have, instead, been from
what we might call nontheatrical cinema, or, following Charles Acland
and Haidee Wasson, ‘useful film’: the attempts by various organisations,
from states to corporations to educators and reformers, to use film and its
related technologies to supplement what I would describe as a corporate
liberal political economy. It is in these connections, in the ways cinema
gets cathected to – and helps orchestrate – economic and political proj-
ects that I see the most value for thinking carefully, again, about cinema
and technology.
Alphaville: Journal of Film and Screen Media (6), Winter 2013. Licence:
CC BY NC ND.
References
Acland, C. and Wasson, H. (eds) (2011) Useful Cinema. Durham: Duke

University Press.
Agamben, G. (2005) State of Exception. Chicago: University of Chicago Press.
Arnold, H. L. & Faurote, F. L. (1915) Ford Methods and Ford Shops. New York:
The Engineering Magazine Company.
Braun, M. (1992) Picturing Time: The Work of Etienne-Jules Marey (1830–1904).

Chicago: University of Chicago Press.
Braverman, H. (1998) Labor and Monopoly Capital: The Degradation of Work in
the Twentieth Century. 1974. New York: Monthly Review Press.
Dagognet, F. (1992) Etienne-Jules Marey: A Passion for the Trace. New
York: Zone Books.
Grieveson, L. (2011) ‘The Cinema and the (Common)Wealth of Nations’ in L.
Grieveson and C. MacCabe (eds), Empire and Film. London: BFI.
Grieveson, L. (2012) ‘The Work of Film in the Age of Fordist Mechanization’,
Cinema Journal (51), 3.
Hale, M. Jr. (1980) Human Science and Social Order: Hugo Münsterberg and the
Origins of Applied Psychology. Philadelphia: Temple University Press.
Halsey, S. (1985) ‘The Motion Picture Industry as a Basis for Bond Financing’
in T. Balio (ed.), The American Film Industry. Madison: University of
Wisconsin Press.
Hounshell, D. A. (1894) From the American System to Mass Production, 1800–
1932. Baltimore: Johns Hopkins University Press.
Kittler, F.A. (1999) Gramophone, Film, Typewriter. Stanford: Stanford
University Press.
Larkin, B. (2008) Signal and Noise: Media, Infrastructure, and Urban Culture in
Nigeria. Durham: Duke University Press.
Münsterberg, H. (1916/2002) ‘The Photoplay: A Psychological Study in A.
Langdale (ed.), Hugo Münsterberg on Film. The Photoplay: A Psychological
Study and Other Writings. New York: Routledge.
Rabinach, A. (1992) The Human Motor: Energy, Fatigue, and the Origins of
Modernity. Berkeley: University of California Press.
Schatzberg, E. (2006) ‘Technik Comes to America: Changing Meanings of
Technology Before 1930’, Technology and Culture, 47 (3).
Thompson, E.P. (1966) The Making of the English Working Class. New
York: Vintage.
Virilio, P. (1989) War and Cinema: The Logistics of Perception. London: Verso.
Zunz, O. (1998) Why the American Century? Chicago: University of
Chicago Press.
142 Lee Grieveson
Notes
1 The ‘Impact of Technological Innovations on the Historiography and Theory

of Cinema’ conference was organised by André Gaudreault and Martin
Lefebvre as part of the Permanent Seminar on the History of Film Theories
in Montreal in late 2011. My thanks to Martin Lefebvre in particular for
the invitation.
2 The conference was held at the English and Foreign Languages University
in Hyderabad. My thanks in particular to Madhav Prasad for the invitation.
3 Thompson argued that industrialisation fundamentally changed the
understanding of time and of labour practices, shifting production away
from workers managing their own schedules in a focus on particular tasks
often correlated to seasons or cycles – for example, harvests – to one that
subdivided tasks and regularised timings.
4 A compilation of some of these films is available online from Prelinger
Archive at http://www.archive.org/details/OriginalFilm.
5 Münsterberg played a significant role in the development of industrial
psychology in America and his book Psychology and Industry Efficiency
(1913) is seen by some as the founding work in the discipline (see Hale, 1980).
6 The history of this process is told on the Colonial Film Website at http://
www.colonialfilm.org.uk.
CHAPTER 9
A New/Old Ontology of Film

Rafe McGregor
The purpose of this article is to examine the ontological effects of digital

technology, and determine whether digital films, traditional films, and
pre-traditional motion pictures belong to the same category. I begin by
defining the parameters of my inquiry, and then consider the two most
significant consequences of the new technology. §2 proposes a decisive
refutation of the causal relationship between reality and photography.
§3 identifies an end to the dominance of photorealistic film over anima-
tion, and argues for an inversion of that relationship, whereby animation
is paramount. Finally, I consider the implications of these consequences
for film ontology, compare theories, and conclude in favour of Berys
Gaut, for whom digital film is the latest incarnation of a history of mov-
ing pictures that stretches back for centuries.
Defining the question: terminology and technology

The fundamental problem with the question ‘what is film?’ is that it
presupposes a certain kind of answer. In fact, the words ‘film’, ‘motion
picture’, and ‘movie’ all make the question redundant. The term ‘film’
is derived from film stock, the photosensitive chemical material used to
record rebounding light. The conversion of light into film produces a
negative, which is then photographed itself to produce an original print.
The photochemical process has been labelled ‘traditional’, and produces
both still photographs and the sequences of still images called ‘films’. So
it seems that asking what film is limits the answer to the projection of
photographic images onto screens, exhibited through the medium of cin-
ema from 1895. Although photographic film is still used, the success of
George Lucas’s Star Wars: Episode II – Attack of the Clones in 2002
144 Rafe McGregor
heralded the entry of digital cinema to the mainstream market. James

Cameron’s Avatar (2009), a three-dimensional (3D) digital production, is
the most commercially successful film to date at the time of writing, and a
return to photographic film in the future appears highly unlikely.
The use of ‘motion picture’ and ‘movie’ is no less prescriptive. The
etymology of ‘movie’ is uncertain, but is probably an abbreviation for
‘moving image’ or ‘moving pictures’. I shall regard ‘moving image’, ‘mov-
ing pictures’, and ‘motion picture’ as synonymous for my purposes. If the
inquiry concerns moving pictures rather than film, then it extends back
well beyond 1895. Berys Gaut identifies three different categories of
motion picture: object-generated, handmade, and mechanically-gener-
ated (2010: 6-10). Object-generated motion pictures have existed since
at least the tenth century CE, in the form of Indonesian and Chinese
shadow puppet plays. Handmade motion pictures include simple flip-
books, magic lanterns, the thaumatrope, the phenatakistocope (1832), the
zoetrope (1833), the choreutoscope (1866), and the praxinoscope (1877).
Mechanically generated motion pictures began with Edison’s kinetoscope
and the Lumière cinématographe – both of which used film stock – and
the category includes subsequent electronic and digital developments.
While Gaut maintains that all three types of moving image share a
common ontology, Noël Carroll restricts motion pictures to the mechan-
ically-generated (Gaut, 1996: 127-130). I wish to avoid asking a redun-
dant question and limiting the scope of film or motion pictures without
justification. I shall therefore use ‘film’ and ‘motion picture’ interchange-
ably, with both referring to the exhibition of moving images in the broad-
est possible sense, i.e. not restricted to either photochemical stock or
photorealistic pictures. I include animated features in the category of
traditional film due to the fact that until Toy Story (John Lasseter, 1995)
animated films consisted of photographs of either illustrations or objects
(for stop motion animation, e.g. Wallace and Gromit [Nick Park and Nick
Rushton, 1989-2010]).
Carroll distinguishes film from similar art forms like theatre and
puppet shows by stipulating the moving image as two-dimensional (2D)
(Carroll, 1996: 130). With the post-Avatar revival of 3D film, this distinc-
tion might seem outdated, but 3D cinema has existed since the screening
of The Power of Love in 1922, so the issue is neither new nor linked to dig-
ital cinema (Zone, 2007: 1-2). I endorse Carroll’s distinction, specifying
A New/Old Ontology of Film 145
that motion pictures are 2D even though they may appear 3D. The images
are generated on a two-dimensional surface; they may be drawn on this
surface directly, in the case of a flip-book or a zoetrope, or projected onto
a flat screen, in the case of a shadow play or traditional film. I can now
identify the question, which is ‘what is film?’ where ‘film’ is the art form
involving the exhibition of 2D moving pictures, and ‘a film’ or ‘motion pic-
ture’ is a specific instance of this category. I have noted the possible begin-
nings of the art as shadow plays, mentioned the more recent precursors to
traditional film, and given a very brief description of the photochemical
process. A summary of the digital revolution in film follows.
In contrast with the photographic process, where light is converted to
film, digital image recording converts light into streams of binary numbers.
Digital recording employs a charge-coupled device (CCD) to first con-
vert light levels to voltages and then convert them to the number streams,
which are stored in bitmaps, i.e. grids of pixels.1 The bitmap is a math-
ematical representation and thus has no physical relation to the image,
which is manufactured by the interpretation of numbers. The images can
be recorded either on digital tape or as digital files. Aside from the use of
a CCD, there are two other methods of producing digital images: by hand
with a software tool, and computer synthesis. The former creates images
by digital painting; the latter involves the construction of a vector graphic
or 3D model to generate bitmaps. All three methods of manufacture can
be combined seamlessly. The digital image does not suffer degradation
when it is replicated, and duplication produces a clone rather than a copy
(Gaut, 2010: 12-16).
‘Computer-generated imagery’ (CGI) describes the application of
pre- and post-production digital painting and computer synthesis to film,
and is fundamentally ‘a form of computer animation’ (Cook, 2004: 882).
Steven Spielberg’s Jurassic Park (1993) was the first extensive use of CGI
in a photorealistic film, and met with unprecedented commercial success
(Cook, 2004: 890-891). Two years later Toy Story became the first digi-
tal feature film, i.e. the first film created entirely with CGI. Star Wars:
Episode I – The Phantom Menace (George Lucas, 1999) made even more
use of CGI than Jurassic Park, and was exhibited in digital screenings in
addition to its traditional cinema release (Gaut, 2010: 10-11). The suc-
cess of the sequel in 2002 ushered in a new era of motion pictures. The
philosophical implications of digital cinema are both far-reaching and
146 Rafe McGregor
complex, but I believe it has finally quashed the various positions that
reject photography as a representational art.
Another long goodbye: photography as presentation

Gregory Currie bade a conclusive farewell to the persistent – but insub-
stantial – hypothesis that the ontology of film was that it constituted a
particular kind of language. The argument he calls the ‘presentation
thesis’ has been just as persistent, with as little substance (Currie, 1995:
48). Currie describes the presentation thesis as the claim that photogra-
phy presents rather than represents the world, and focuses on Kendall
Walton’s transparency argument. Gaut maintains that there are two dis-
tinct objections to photography as art within transparency – causal and
reproductive – and although I disagree, I shall mention all four of the
arguments opposing representation in photography (Gaut, 2010: 21-22).
André Bazin held that photography was essentially objective, by
which he meant that the photographic image was (the same as) the thing
itself: ‘Photography enjoys a certain advantage in view of this transference
of reality from the thing to its reproduction’ (Bazin, 1960: 8). For Bazin, to
look at an old family photograph was to see the deceased relatives them-
selves, rather than to see a representation thereof. Rudolf Arnheim inter-
preted Charles Baudelaire’s comments on photography imitating real-
ity as the idea that photography ‘was nothing but a mechanical copy of
nature’ (1974: 155). If this is indeed the case, then photography has no
capacity to express artistic intention. Roger Scruton contrasted photogra-
phy with painting: where the latter stood in an intentional relation to its
subject (due to the representational act), the former stood in a causal rela-
tion, and could not be considered a representational art (Scruton, 1981:
578-598). Looking at an object through a camera lens (or at the resultant
photograph) was thus the same as looking at a mirror or looking through a
telescope; it merely presented the reality. Finally, Kendall Walton argued
that to see a photograph of X was to see X, while to see a painting of X was
not: ‘Photographs are transparent. We see through them’ (Walton, 1984:
251). This transparency causes photographs to put one in perceptual con-
tact with the object photographed.
I believe these four theses – objectivity, reproduction, causal relativ-
ity, and transparency – all present a single challenge to photography as
representational art, and I use ‘presentation thesis’ to describe this chal-

lenge. I shall first show why the presentation thesis does not hold – even
for traditional photography – and then show the effect of digital pho-
tography on the debate before considering the implications for film. It is
worth noting an observation by Currie at the outset: most advocates of the
presentation thesis have limited their claims to photographic images that
have not been significantly altered subsequent to exposure (Currie, 1995:
48). So the presentation thesis is subject to a qualification, and even its
proponents do not accept that seeing (a photograph) is always believing
(the reality). Scruton is even more restrictive, limiting his observations to a
‘logical ideal’ (Scruton, 1981: 578). One could argue that if photographs
are not always objective, reproductions, causally related, or transparent,
then there is a capacity (of some sort) for representation inherent in the
medium, but the move is not necessary.
Gaut provides a conclusive and entertaining refutation of the pre-
sentation thesis, using the example of Jean Auguste Dominique Ingres’s
painting, Madame Moitessier (1856) (Gaut, 2010: 30-31). He identi-
fies a number of ideas expressed by Ingres in the work, and then imag-
ines that the woman depicted had been painted by Oscar Kokoshka and
Lucian Freud. Gaut notes the differences in intention and appearance
likely to have resulted, e.g., from skin as pure as marble (Ingres) to skin
that looks like raw meat (Freud). He then extends the thought experi-
ment to photography, suggesting that parallel differences in appearance
would result if the subject was photographed by Sir Cecil Beaton, Julia
Margaret Cameron, and Diane Arbus. The photograph perceived by the
viewer would differ significantly in all three cases – just as the painting by
each artist would differ. These differences are caused by the intentions
of the photographers and the capacity of photography to express these
intentions indicates that it is a representational medium. I believe Gaut’s
thought experiment is sufficient to turn the tables on the presentation
thesis. There is no justification for regarding all unaltered photographs as
presentations of reality; many photographs are representations, so the pre-
sentation thesis should be confined to those depictions where the inten-
tion of the photographer is to present (rather than represent) an object.
One might acknowledge that, e.g., photojournalists and crime scene pho-
tographers typically present reality, but even this claim is debatable.
148 Rafe McGregor
The appearance of Kevin Carter’s Pulitzer Prize-winning Starving

Child in the Sudan in the New York Times in March 1993 resulted in
public concern for the infant portrayed (Keller, 1994). When readers saw
the photograph they believed that there was a real starving girl, and that
the event captured in the image – a vulture awaiting her demise – really
happened at a certain time and place. The assumption was correct, and
would not have been made if the picture printed in the newspaper had
been an illustration, no matter how life-like. When one sees a photograph
in a context like a newspaper one tends to think of it as presenting reality.
There seem to be degrees of realism: from actual perception, to looking
at a photograph, to looking at a painting. Thus looking at Carter’s photo-
graph is not as horrific as actually being in the Sudan with the child and
the vulture, but is more horrific than seeing a sketch of her. Walton makes
this point by contrasting the immediacy of Francisco Goya’s ‘Even Worse’
(1810), part of The Disasters of War, with Timothy H. O’Sullivan’s pho-
tograph, Death on a Misty Morning (1883) (Walton, 1984: 247-248).
Walton has selected a particularly visceral portrayal of the aftermath
of a battle, but his choice is unfortunate for his argument: O’Sullivan
was believed to have moved the bodies of the corpses he photographed
in order to create a more dramatic effect, i.e. to express his intentions in
his representations of dead soldiers.2 While (most) photographs undoubt-
edly appear more real than (most) other pictures, even photojournalistic
images do not necessarily present reality. Two of the most famous photo-
graphic images ever taken serve as examples. There is an ongoing debate
about Robert Capa’s Falling Soldier (1936). The question is not only
whether the image was posed, as I have suggested in Walton’s example,
but where it was actually taken: on the battlefield as claimed, or at a safer
position behind the front lines (Mitchell, 1992: 40-43). When Dorothea
Lange took the photograph Migrant Mother (1936) she failed to notice
that her subject had grasped a tent pole in order to steady her sleeping
child. The thumb and finger that appeared in the foreground of the image
were subsequently edited out (Curtis, 1986: 17-20).
My point is that in two paradigmatic cases of photojournalism there
is room for doubt as to the reality, and room for expression on the part
of the photographer. William J. Mitchell mentions the response to an
international incident between the United States and Libya in January
1989 as an exemplary instance of photographic evidence being contested
– contested on the very basis that it does not present reality (Mitchell,
1992: 22-24). Hoaxes like the Cottingley Fairies (1917) and the surgeon’s
photograph of the Loch Ness Monster (1934) reveal that the capacity
for deception afforded by photographic evidence is not a recent develop-
ment. I offer these examples as a supplement to Gaut’s argument, to show
that there is always – and has always been – a possibility for representa-
tion in photography, even when it appears at its most transparent.3 If this
is true of traditional photographs, then the opportunity for representation
in digital photographs is even greater, due to the increased possibilities
in editing.
Gaut maintains that the digital image is correctly identified as: ‘a
mélange (or blended) image – that is, it can be produced by any of three
distinct techniques and each technique may vary in the proportion it has
in the making of a particular image’ (Gaut, 2010: 45). He claims that even
if one restricts one’s inquiry to the digital photograph, the software pack-
ages accompanying digital cameras allow photographers of all proficien-
cies a wide range of editing options. Mitchell believes that digital images
should never be called photographs, even if created with a digital camera,
as they differ as much from a traditional photograph as a photograph from
a painting (Mitchell, 1992: 3). Gaut rejects this radical distinction on the
basis of the similar generative methods employed in traditional and digital
photography (Gaut, 2010: 49). I agree with his assessment, though I shall
show that he underestimates the impact of his own falsification of the pre-
sentation thesis.
I have considered the presentation thesis in some detail due its impli-
cations for the ontology of film. If photography could only present rather
than represent reality, then photorealistic film would be similarly lim-
ited as an art form. Scruton is convinced that a film presents a drama,
and that while drama is a representative art, the filming or photograph-
ing thereof is not (Scruton, 1981: 598-603). He holds that photography
hinders rather than assists dramatic representation, because of the limits
it places on interpretation and its link to fantasy rather than the imagina-
tion. For Scruton, therefore, the ontology of film is that it is no more than
photographed drama. Arnheim contemplated the consequences of the
thesis for contrasting reasons, and was concerned about the inevitable and
undesirable conclusion that there could be no artistic expression in film
(Arnheim, 1974: 155). With the presentation thesis refuted, however,
150 Rafe McGregor
film can take its rightful place as an art form.4 The digital revolution has
not only strengthened the argument for film as art, but also – I shall argue
– indicated the category of art to which digital and traditional film belong.
The digital film: photorealistic animation

Gaut defines digital cinema as ‘the medium of moving images generated
by bitmaps’ (Gaut, 2010: 14), and Lev Manovich identifies it as ‘a par-
ticular case of animation which uses live action footage as one of its many
elements’ (Manovich, 1995). They both note a number of essential differ-
ences between digital and traditional film (Manovich, 1995; Gaut, 2010:
17-18). All three types of digital image are subject to direct manipulation,
with the result that the visual realism of photography has a plasticity that
was formerly confined to animated film. In digital cinema, the traditional
distinction between the ease of editing (a sequence) and the difficulty of
image manipulation (special effects) has been eroded, and the spatial and
temporal qualities of images can now be rearranged with equal ease. As
there are no longer any aesthetic features linking film to film stock, digital
cinema also has a purity from its physical origin. Once live action mate-
rial is digitised, the existing relation to reality is lost as the digital images
become raw material (grids of pixels) for manipulation. Digital technol-
ogy has eroded the distinctions between creation and modification, pro-
duction and postproduction, as every image – whatever its source – is
processed through various computer programs before the final cut. Lastly,
the speed of computer processing has opened up new possibilities for
interactivity in digital cinema.
Even the most cursory examination of the philosophy, theory, and
criticism of film reveals an overwhelming bias in favour of photorealistic
– as opposed to animated – films. Gaut states that the ‘philosophy of film
has concentrated almost exclusively on traditional photographic images’
(Gaut, 2010: 19). Manovich takes an even stronger line, describing the
marginalisation as resulting in animation being ‘cinema’s bastard rela-
tive, its supplement, its shadow’ (Manovich, 1995). Works of reference
on film frequently pay scant attention to animated features, and many
philosophers exclude them from their definitions and ontologies of film.
When the American Film Institute published a list of the hundred best
American motion pictures made from 1898 to 1998, it included only two
animated films: Snow White and the Seven Dwarves (David Hand et al.,
1937), forty-ninth, and Fantasia (James Algar et al., 1940), fifty-eighth.
When the list was revised in 2007, it included Toy Story at a rather dis-
appointing – given its significance in the history of film – ninety-ninth
place, and at the expense of Fantasia (which was dropped) (American
Film Institute). Animated films have nonetheless played a significant role
in the film industry, from the commercial success of Snow White and the
Seven Dwarves to the artistry of Beauty and the Beast (Gary Trousdale
and Kirk Wise, 1991), and the groundbreaking technological advances of
Toy Story and The Polar Express (Robert Zemeckis, 2004).
Gaut believes that digital technology has undermined the dominance
of the photograph in film (Gaut, 2010: 17). The (literal) photographic
essence of traditional film, the link between film and film stock, has been
severed. Live action photography is now merely one of several meth-
ods – methods which are themselves frequently combined – of produc-
ing the moving pictures that comprise a particular film. Manovich notes
that digital technology has introduced the possibility of a feature film of
one hundred and twenty-nine thousand, six hundred frames that is both
indistinguishable from a photorealistic film, and created entirely by digi-
tal painting (Manovich, 1995). He maintains that the combination of live
action material, painting, image processing, compositing, 2D and 3D ani-
mation that constitutes digital film has returned the moving image to its
roots, which lie in the animation used in devices such as magic lanterns,
zoetropes, and praxinoscopes. For Manovich, therefore, digital film has
reversed the traditional relationship between photography and anima-
tion, with the latter now dominating.
Perhaps digital film is best described by Gaut, as a mélange. Certainly
my first thoughts on seeing a trailer for Avatar were, ‘what is it, a film or
a cartoon?’5 There seem to be two equally valid answers: ‘both’, in that
it was created with live actors (using motion capture) and digital paint-
ing; and ‘neither’, because it doesn’t fit into either traditional category.
David A. Cook presents an interesting study by comparing the represen-
tation of the Japanese attack on Pearl Harbour in From Here to Eternity
(Fred Zinnemann, 1953) and Pearl Harbor (Michael Bay, 2001) (Cook,
2004: 921-926). The former relied heavily on the use of actual documen-
tary footage from 1941, but appeared much less realistic than the latter,
which involved extensive use of CGI. Simulated reality, created by the
152 Rafe McGregor
combination of digital photography, digital painting, and computer syn-

thesis, is thus more ‘real’ than the photo-chemically-recorded reality.
Cook believes that the two films cannot be compared by the same stan-
dards, and agrees with Manovich that the digital revolution has created
a new aesthetic where film has become a type of animation, and where
production is the first stage of postproduction (Cook, 2004: 925-926).
Cook uses ‘photorealistic animation’ to refer to animation that resem-
bles photography in its attention to detail, but I believe the term appropri-
ates the sense in which animation can replicate reality more successfully
than photography (Cook, 2004: 883). Film can no longer be differenti-
ated from animation because the development of digital cinema has com-
pletely blurred the distinction. Peter Jackson deliberately used CGI tech-
niques with a strong photographic basis for The Lord of the Rings trilogy
(2001-2003). He successfully created an appearance of reality, yet one of
the main characters – Gollum – is entirely computer-generated. Robert
Zemeckis’s The Polar Express is an apparently clear case of an animated
film, yet his paradigmatic use of motion capture brings an almost disturb-
ing element of realism to the characters. Films like Avatar and Alice in
Wonderland (Tim Burton, 2010) – their 3D aside – fall somewhere in
between, and these examples of the cross-pollination of photography and
painting show that the line between photorealism and animation is not
only unclear, but irrelevant. The distinction may continue to be made for
marketing purposes, but the two types of film have converged in a single
category, digital film. Photorealism and animation have been replaced by
photorealistic animation.
Whether one regards the digital film as animated (Manovich) or
mélange (Gaut), the photograph is obviously no longer as significant to
the phenomenon as it once was. I believe that film has been freed from
the restrictions imposed by photography, with the result that the scope for
representation has increased exponentially. Drawing on Walton’s work
(1970: 143-145), Gaut (2010: 37-38) elucidates the link between artistic
expression and the perception of film and reality. Perceiving a film and
perceiving reality diverge in a number of ways. Where the divergence is
fixed, e.g. the lighting in the theatre and the 2D structure of the screen,
one cannot regard it as communicating any artistic intention. Where
divergence is variable, e.g. the shape of the image on the screen and the
movement of the camera, one can attribute intention and expression. The
point can be generalised to all art: when there is choice, there is a poten-
tial for the expression of meaning; and the greater the capacity for choice,
the greater the capacity for expression.
I have mentioned the increase in choice in the change from traditional
to digital photography, and the case is even more extreme for the mov-
ing image. The bewildering number of options available to contemporary
film directors means that they have increased opportunities for expressing
their intentions, and it is this intentional relation to the subject that makes
film a representational art. Gaut holds that the digital revolution has
resulted in a more compelling argument for film as art; indeed, Scruton’s
claim that film is merely a recording of representative drama is simply
implausible for the digital variety (Gaut, 2010: 49). Gaut also notes the
intentionality of digital film in that it ‘possesses the possibility, in its non-
photographic modes, of creating expressive content that does not require
the recording of any reality at all’ (Gaut, 2010: 50). I believe, however,
that he understates the importance of digital developments.
Although photographs continue to be used in film, they have become
one of several kinds of mathematical representations that constitute the
raw material from which the finished product is created. The photo-
graphic element of film is no longer any more significant than, e.g., com-
puter synthesis, and Manovich has noted that even photorealism need
not involve any photography. The fact that digital film does not require
the recording of reality not only means that the art form has the poten-
tial to stand in a purely intentional relation to its subject, but that it actu-
ally does so. The reason can be found in Walton’s standard and variable
properties, alluded to by Gaut. In photorealistic traditional film the use
of photography was a standard (fixed) property, like the 2D screen, i.e.
there was no other option available. In photorealistic digital film, the use
of photographs has become a variable property. Live footage has become
one of several options for the director, and the decision to use it has thus
become an expression of intention. Digital film, like painting, is always
intentional. A contemporary director who used only photographs (of
either type) in a feature film would be exercising a meaningful choice, and
that choice would convey his intention. The consequence of this inten-
tionality is that digital film is indisputably a representational art.
154 Rafe McGregor
What is film in the 21st century?

I began by defining the scope of my inquiry as the art form of moving
pictures, where the movement may be actual or apparent, and where the
picture – despite appearances – is understood in the ordinary sense of
being presented on a flat surface.6 I have established that all four catego-
ries of traditional and digital photography and film offer possibilities for
representation, and noted that the digital film is a development of tradi-
tional film characterised by what I have called ‘photorealistic animation’.
I shall now answer the question ‘what is film?’, taking into account both
traditional and digital varieties, and consider the restrictions an ontology
of film should impose in order to make an enlightening classification of
the art form.
Currie produced the first comprehensive philosophy of film in the
analytic tradition with Image and Mind in 1995. Although the ontology
of film he proposed has much to recommend it, Currie’s position on non-
photographic film is opaque. He cites animation as an example that ‘more
distant causes’ of the cinematic experience need not be photographic, but
subsequently excludes all reference to animated film (Currie, 1995: 4).
It seems that he is either concerned purely with photorealistic film or –
at most – film produced with film stock. By linking film to photography,
Currie is committed to the view that Toy Story – produced with CGI – is
not a film, and that Toy Story and Snow White are therefore different phe-
nomena. The position is clearly erroneous.
Digital technology – in the form of CGI – has been applied to photo-
chemical film over a period of at least forty years, with notable early exam-
ples like 2001: A Space Odyssey (Stanley Kubrick, 1968) and Westworld
(Michael Crichton, 1973). CGI has been used incrementally, as technol-
ogy developed, and even Toy Story was recorded onto celluloid for screen-
ing, and thus used photochemical material. There is some dispute over
the first film produced and released without employing any photochemi-
cal process, but the success of Star Wars: Episode II – Attack of the Clones
in 2002 popularised the fully-digital film (Gaut, 2010: 11-12). It would
be unfair to attribute the view that digital films are not films to Currie,
and I think it much more likely that he simply failed to foresee the conse-
quences of the digital revolution.7
Carroll was quicker to realise the implications of the new technology:

in 1996, he noted the advances made in electronic cinema and predicted
the possibility of films being produced on CD-ROMs (Carroll, 1996:
115), and the future film as ‘digitally synthesized images’ (Carroll, 1996:
122). He believes that the domain of film is moving images, which seems
a promising start in the light of subsequent developments. He stipu-
lates ‘moving images’ as opposed to ‘moving pictures’ in order to include
abstract, nonrepresentational, and non-objective film (Carroll, 1996:
126). Carroll’s ontology of moving images identifies five necessary (but
not jointly sufficient) conditions: they must have the potential to appear
to move, be a detached display, be 2D, and be generated by a template
that is a token such that performance tokens are not works of art (Carroll,
1996: 130). That an image must have the potential to appear to move
seems obvious. By ‘detached display’ Carroll means that the images must
not contain egocentric information, i.e. tell the viewer where he is in rela-
tion to the space depicted.8 Thus watching Jurassic Park does not tell me
how to find the park in question, nor identify my position in relation to
the dinosaurs roaming on screen. I have already accepted the 2D require-
ment, which is implied in ‘picture’ (although not in ‘image’). So far, there-
fore, Carroll’s ontology is applicable to digital and traditional film, and
the range of motion pictures that preceded traditional film.
Carroll uses the type-token distinction to contrast film with theatre
(Carroll, 1996: 127-129). The play Richard III is a type, and its perfor-
mance is generated by an interpretation. I may, e.g., have the option of
seeing two Richard IIIs, one at the university and one at a theatre in town.
The interpretation of Shakespeare’s text will differ according to the tastes
and skills of the different directors and actors involved. These interpre-
tations are themselves types, and they generate the token performances,
e.g. a week of six shows from Monday to Saturday at the university.
These tokens will ideally be identical, but the two interpretations may
differ substantially. In a play the text, the interpretation, and the perfor-
mance are all subject to artistic evaluation. Richard Loncraine’s 1995 film
Richard III differs entirely, however. I could have seen exactly the same
performance no matter what film theatre I went to because the token –
the particular screening I did in fact see – was generated by a template,
which would have been a film print in 1995, and could be a film print or
a digital file fifteen years later. The template is itself a token of the type,
156 Rafe McGregor
with the result that the performance I see is a token generated by another
token. Neither the template nor the performance are subject to artistic
evaluation, only the type, Loncraine’s Richard III. The interpretation,
acting, cinematography, and other aesthetic elements of the film are all
contained in the type. The template and the screening may be faulty, but
such problems are technical rather than artistic.
It should be evident that Carroll’s use of type and token differentiates
plays and, e.g., puppet shows, from traditional and digital film, and is thus
satisfactory in dealing with bitmap-generated motion pictures. Strangely,
Carroll describes his ontology as ‘overly inclusive’ for ‘what we typically
call motion pictures’ (Carroll, 1996: 131). He specifically excludes mass
produced flip books and the zoetrope from the art form he is attempting
to identify because they ‘do not seem to be the kind of phenomena that
one has in mind when speaking of moving pictures in ordinary language’
(Carroll, 1996: 131). I believe Carroll is in error here, for if he is attempt-
ing to establish an ontology of photographic film, then there should have
been some reference to photography or film stock in his criteria. If he is
seeking a broader ontology of moving images, however, then the ordinary
usage of ‘motion picture’ for ‘traditional film’ is of little relevance. There
is an inconsistency in investigating the moving image and restricting the
results to its current popular incarnation.
Inconsistency notwithstanding, there is a further problem with
Carroll’s ontology in that it excludes both hand-crafted flip books (as he
admits) and any moving picture presentation where the performance is
an art. With regard to the latter, I have mentioned that the requirement
that the moving image be generated by a template is an implicit link to
Gaut’s mechanically-generated category. While the template might
apply to mass-produced thaumatropes and zoetropes – and perhaps even
certain magic lantern shows – it would definitely exclude the shadow
puppet plays, where the performance is not produced by a template and
is itself a source of artistry. Perhaps this is not a fault in Carroll. If one
considers watching Avatar in 3D and watching a shadow play, one might
well conclude that they are not the same kind of thing. Yet Carroll’s ontol-
ogy includes the flip book and the zoetrope, which seem much closer to
the shadow play than the digital film in category. Why can a zoetrope be
a moving image, but not a shadow play; and why can a mass-produced
flip book be a moving image, but not a handmade one? Though Carroll’s
ontology is remarkable in anticipating and including digital cinema, I

believe it ultimately fails by excluding object-generated and handmade
moving pictures without sufficient justification.
Manovich’s characterisation of film as a particular type of animation
may serve better, for animation seems to be – literally – the art of mov-
ing pictures. Manovich’s ontology of film is in fact more radical than this.
He maintains that the return to handmade motion pictures epitomized in
digital manipulation is not merely a return to animated moving pictures,
but ‘a particular branch of painting – painting in time’ (1995). His answer
to the ontological question is thus that a film is a series of paintings. The
proposal is intriguing, but while there are aspects of digital cinema that
are indeed a return to handmade motion pictures, the particular synthesis
between human artistry and mechanical computer production in digital
images appears to be a new development rather than a return to painting.
One might, e.g., possibly conceive of Avatar as a series of paintings, but
I’m not convinced that describing Rob Marshall’s Nine (2009) as series
of paintings would be in any way enlightening. Although Guy Ritchie
achieved the photorealism in Sherlock Holmes (2009) by animation,
Manovich’s answer to the question ‘what is it?’ still seems confusing. Even
if one agrees with Manovich entirely, however, his ontology excludes tra-
ditional film, and the many similarities between digital and traditional
film indicate that the former is a development of the latter rather than a
new art form (in the same way that digital photography is a development
of traditional photography).
I believe that digital film is the same kind of ‘thing’ as traditional film
and its predecessors, and that choreutoscopes and phenatakistocopes are
similarly related to their own predecessors, magic lanterns and shadow
puppet plays. They are all displays of motion pictures – or moving images
– and while any two examples of the category may appear quite different,
there is evidence of a linear development through history, particularly
from the beginning of the nineteenth century. I agree with Manovich that
the latest technology has asserted the dominance of animation over film,
and reversed the relationship that persisted through the twentieth cen-
tury. For all my criticism of Carroll, he had a seer’s vision in stating, ‘[t]he
epoch of photographic film… may represent nothing but a brief interlude
in the artform’ (Carroll, 1996: 122). Ultimately, however, Gaut’s descrip-
tion of the many kinds of cinema is the most convincing. Cinema, and
158 Rafe McGregor
moving pictures, have existed for centuries, and the current sovereignty
of animation in digital imaging serves as a reminder that the moving
picture pre-dated photography. What is a film? A series of pictures in
motion. What is a digital film? The latest incarnation of the motion pic-
ture. Motion pictures can, as Gaut claims, be produced by objects, hand,
or machine, but nonetheless belong to the same ontological category.
The concept of film is currently in crisis, as it was eighty-odd years ago
when the ‘talkie’ replaced the silent film. The talkie was seen by many
as a threat, or a different kind of art form, but increased the opportuni-
ties for expression in the established art of film. The digital revolution
has enriched the art form no less – perhaps even more so – returning the
motion picture to its roots in animation, and creating new horizons for
expression. Digital technology has created new possibilities for interactiv-
ity and mass-produced virtual reality. The consequences of virtual reality
‘total cinema’ and the threat of interactivity to the traditional unity of the
art work are beyond the scope of my inquiry, and may produce questions
to which a contemporary answer would be premature. At this point in the
second decade of the twenty-first century, however, digital film remains –
like traditional film and its predecessors – the art of moving pictures.9
Film-Philosophy (17), 1, 2013. Licence: CC-BY.
References
Anonymous (n.d.) ‘AFI’s 100 Years…100 Movies’, American Film Institute,

at: http://www.afi.com/tvevents/100years/movies.aspx. Accessed on
12 May 2010.
Arnheim, R. (1974) ‘On the Nature of Photography’, Critical Inquiry, 1 (1).
Bazin, A. (1945/1960) ‘The Ontology of the Photographic Image’, Film
Quarterly, 13 (4).
Buser, T. (2006) Experiencing Art Around Us. Belmont, CA:

Thomson Wadsworth.
Carroll, N. (1996/2006) Defining the Moving Image in N. Carroll & J. Choi (eds),
Philosophy of Film and Motion Pictures. Oxford: Blackwell.
Cook, D. A. (2004) A History of Narrative Film. New York: W.W. Norton.
Currie, G. (1993/2006) The Long Goodbye: The Imaginary Language of Film
in N. Carroll & J. Choi (eds), Philosophy of Film and Motion Pictures.
Oxford: Blackwell.
Currie, G. (1995/2008) Image and Mind: Film, Philosophy, and Cognitive Science.
Cambridge: Cambridge University Press.
Currie, G. (1997) ‘The Film Theory that Never Was: A Nervous Manifesto’ in
R. Allen & M. Smith (eds), Film Theory and Philosophy. Oxford: Oxford
University Press.
Curtis, J.C. (1986) ‘Dorothea Lange, Migrant Mother, and the Culture of the
Great Depression’, Winterthur Portfolio, 21 (1).
Gaut, B. (2010) A Philosophy of Cinematic Art. Cambridge: Cambridge
University Press.
Kania, A. (2002) ‘The Illusion of Realism in Film’, British Journal of
Aesthetics, 42 (3).
Keller, B. (1994) ‘Kevin Carter, a Pulitzer Winner For Sudan Photo, Is Dead at
33’ New York Times, 10 August, at: http://www.nytimes.com/1994/07/29/
world/kevin-carter-a-pulitzerwinner- for-sudan-photo-is-dead-at-33.html.
Accessed on 11 May 2010.
Manovich, Lev (1995) ‘What is Digital Cinema?’, Lev Manovich Online at:
http://www.manovich.net/TEXT/digitalcinema. Accessed on 7 May 2010.
Mitchell, W. J. (1992) The Reconfigured Eye: Visual Truth in the Post-
Photographic Era. Cambridge, MA: MIT Press.
Rohter, L. (2009) ‘New Doubts Raised Over Famous War Photo’, New
York Times, 17 August, at http://www.nytimes.com/2009/08/18/arts/
design/18capa.html?_r=1. Accessed on 11 May 2010.
Scruton, R. (1981) ‘Photography and Representation’, Critical Inquiry, 7 (3).
Seels, J. (1997) ‘The Eye of History: 1860-65’, Journal of Visual Literacy, 17 (1).
Walton, K. L. (1970/2008) ‘Categories of Art’ in P. Lamarque & S. Olsen (eds),
Aesthetics and the Philosophy of Art. Oxford: Blackwell.
160 Rafe McGregor
Walton, K. L. (1984) ‘Transparent Pictures: On the Nature of Photographic

Realism’, Critical Inquiry, 11 (2).
Zone, R. (2007), Stereoscopic Cinema & the Origins of 3-D Film, 1838- 1952.
Lexington: University Press of Kentucky.
Notes
1 Electronic recording also uses a CCD, converting light to an electric pulse,

and has been primarily employed in television and video (Gaut, 2010: 9-10).
I do not discuss electronic cinema as its innovations have been overshadowed
by digital technology.
2 I am not aware of conclusive evidence that O’Sullivan engaged in the
practice, but several American Civil War photographers did, including his
colleague Alexander Gardner. See Buser (2006: 214); Mitchell (1992: 43-45);
Seels (1997: 48-51).
3 Photographs created with instant cameras, the production of which
was dominated by the Polaroid Corporation from 1948-2008, are a
possible exception.
4 Interestingly, Polavision – the Polaroid Corporation’s instant movie
camera – was a commercial failure, being discontinued two years after its
launch in 1977.
5 The word ‘cartoon’, with its juvenile, trivial connotations, is a product of the
peripheral status of animation in the twentieth century.
6 The question of whether the images projected by a film actually move or only
appear to move is much debated. See Currie (1995: 28-47) and Kania (2002)
for contrasting views.
7 Significantly, Currie subsequently changed his conception of ‘film’ to
anything that displayed moving images (1997: 47).
8 This has also been disputed, however. See Currie (1995: 22-27).
9 I am indebted to Maarten Steenhagen and David Tallerman for their
assistance with this paper.
II Hybrid Photomediations
CHAPTER 10
Notes on a Painting of a Painted Photograph

Ajay Sinha
Figure 10.1: Unknown artist, Portrait of a Young Prince, 19th century,

watercolor on paper, National Gallery of Modern Art, New Delhi, India, Acc.
No. 14759, Courtesy National Gallery of Modern Art, New Delhi.
164 Ajay Sinha
This is not a painted photograph. It is an opaque watercolor painting on

paper that resembles a painted photograph. Conventions of a painted
photograph are closely followed. A heavy green curtain on the left intro-
duces us to the seated figure next to a table, as in a studio photograph.
The painter also embellishes this basic setup. On the table, the blue chi-
noiserie vase painted like wallpaper, the sacred book with metal clasps,
and the clock are picked out and made legible against the bright pink
Victorian table cover. The chair, sculpted in sharp chiaroscuro, flares out
unusually to accommodate the sitter’s outstretched left elbow. The spot-
ted scarf on the sitter’s lap looks creaturely. On the floor, the carpet pops
out at us in bold relief, flattening the pictorial space, while more than nec-
essary potted plants, graded from bright to dull green, dramatize perspec-
tive and depth.
Unusual among these standard features of a painted photograph, how-
ever, is the background. It is neither a backdrop of fantastic locales ren-
dered in atmospheric perspective nor a glowing, opaque ground against
which figures magically levitate (Pinney, 2003: 202). A closed wooden
door set on a marble threshold returns us instead to the banal setting of
the original black-and-white photograph, which may have been taken not
in a studio but rather in a room belonging, presumably, to the royal sit-
ter’s mansion. Oddest is the sitter’s defiant look away from the camera,
this in spite of the chance artists usually take for adjusting it toward a
frontal gaze, as is conventional in painted photographs.1 The look is an
anomaly. It recalls not the painted photograph of which this is a copy, but
instead the very first, unpainted photograph from which this painting is
twice removed.
In the history of world photography, the interaction of photography
and opaque paint is unique to India and quite unlike tinting the surface
of the photographic emulsion found generally in the 19th and 20th cen-
turies (Gutman, 1982: 103-32).2 For scholars of Indian photography,
opaque paint covering the grey photographic emulsion using techniques
of Indian miniature painting marks the local ways of socializing the mod-
ern technology. In such a hybrid image, clashing interests in flat, bright col-
ors as well as exaggerated depth and perspective also indicate a painterly
resistance to the scopic regimes of British colonial photography in India.
In this image, however, paint is used not only to reproduce bright colors
but also to paint in the surface greyness and indexical details that might
Notes on a Painting of a Painted Photograph 165
have been left untouched in the original painted photograph, thus revers-
ing the inquiry. Instead of asking about painterly inventiveness operating
on photography, the question to be posed, somewhat counterintuitively,
is: What motivates a painter to use his miniature painting style to under-
score, not obscure, the shady presence of the photographic emulsion?
This essay offers five loosely connected thoughts regarding possible
motivations for this choice as a way of suggesting the web of visual and
cultural relations in which this image was involved.
1. It is possible that the image is simply a copy of a pre-existing photo-

graph of a deceased ancestor. The painting is in the Jaya Appasamy collec-
tion at the National Gallery of Modern Art, New Delhi, where the sitter
is identified as an unknown, late-19th-century tribal prince from central
India. The figure and his Victorian setting certainly capture the 19th-cen-
tury conventions of painted photography, but the copy could also belong
to the early 20th century, when an old, fading image required renewal.3
The NGMA has no documentation of the provenance of the image, and
the artist is unknown. Unmistakable, nevertheless, is the impulse to imi-
tate, not embellish, the original photograph. The painter maintains its
appearance exactly, without alteration. A conspicuous indicator of this
choice is the sitter’s skin, in which shades of grey are visible through the
brownish tint, pointing to the natural chemical layer of a photographic
image. Whereas artists usually try to tint and inflect the deathly grey of
the photographic image or cover it with opaque paint, here the painter
mixes chalk white and soot black to match the combination of grey and
brown of the sitter’s skin in the photograph. The observation leads me
to suggest that the intention here is simply to preserve in an exact pic-
torial form a photographic image that is possibly beyond repair. At the
same time, it leads me also to ask why the artist, or the patron, subjected
the revered ancestor to such a museological impulse and not a painterly
one that could have transformed the fraying photograph into a living pres-
ence, as is common in pictorial practices.
2. It is possible that the patron prefers a painting even while desir-

ing photographic effects in the image. Exploring mechanically repro-
ducing images of Indian gods and other social individuals, Christopher
Pinney makes an argument for a preference for chromolithography over
166 Ajay Sinha
photography on the grounds that Indian consumers of images usually

looked beyond mere appearance for signs of ‘extra-mundane’ qualities of
the subject, for which ‘photography was deemed a phenomenological fail-
ure’ (Pinney, 2009: 79).4 I suggest that the NGMA image is reaching for
the ‘extra-mundane’ qualities of the sitter by converting the photograph
into a painted copy. Miniature paintings have performed the function of
bestowing power and status to royal patrons within India’s courtly culture
since the 16th century.5 Painters invented elaborate iconographic frames
for their sitters, giving them sacred attributes and exquisite halos, and
located them in settings designed to convey their importance in a hier-
archy of power relations (Aitken, 2010: 111-53). It is this traditional role
and value of painting that extends to the NGMA image.
One could even propose that the NGMA image returns the painted
photograph to the cultural valence of painting. When court painters
picked up photography, in the mid-19th century, photography certainly
took over some of the concerns of traditional painting.6 The genre of
painted photograph is one result, but painted photographs were also used
for making other kinds of images instead of being an end in themselves, as
is usually assumed.7 Tryna Lyons documents a large mural portrait of the
Maharaja Rana Zalim Singh II of Jhalawar, dated to about 1918–1920,
in Garh-Mahal in Jhalawar, Rajasthan, and calls it the ‘photo studio’
type because it resembles a painted photograph except for its large scale
(Lyons, 2004: 170). The young Maharaja sits on a chair in three-quarter
view, resting his right elbow against the marble-top table, while details of
the carpet and the fine muslin tunic, as well as the blurred, romanticized
backdrop with a classical column, are painted to closely imitate a painted
photograph. The difference between the mural and the NGMA paint-
ing is the latter’s small size – made to be framed, displayed, and handled
exactly like a photograph, not stretched on a wall from floor to ceiling.
3. The NGMA image differs from the Jhalawar mural discussed above
in one more significant way. The mural filters out the chemical greyness
of the painted photograph and retains, in fresco secco, only the warm
orange and brown tints of the sitter’s skin. By contrast, the NGMA image
reproduces both the grey photographic emulsion and the brown tint the
original painter might have introduced in the painted photograph. Thus,
the use of a photograph as a model, to be reworked into an adequate image
of the sanguine sitter, is understandable in the mural but not in the minia-
ture painting. Surely the painter of miniatures demonstrates his ability to
observe and emulate, but he applies that ability to reproduce the original
model exactly, not to transform it according to the sitter’s sense of him-
self. In other words, this is a case not of realism but of photorealism, the
almost mechanical reproduction of a photographic image. The painting
accurately documents what is being encountered in the original painted
photograph, including a somewhat irregular mixture of both depth and
flatness and photogenic facts such as residual indexical details and chemi-
cal greyness. To put it another way, the copy merely declares the painted
photograph as a material object in itself.
4. Like gold, or lapis lazuli in an earlier era of miniature painting, the

grey chemical underlayer of the photographic emulsion in this copy now
gains a material presence. It is neither to be removed, as in the mural,
nor inflected or covered up, as in a painted photograph, nor overlooked
in order to get to the ‘real’ photographic referent, as in black-and-white
photography. Instead, grey becomes one among several layers of paint to
be burnished, reworked, and brought to a shiny finish as in the tradition of
miniature painting. Furthermore, the greyness of the image is highlighted
when seen against the pink table, the colorful vase, and the gold embroi-
dery on the sitter’s black jacket. One could argue from this treatment that
brightly painted details were considered standard, conventional features
of a painted photograph by the early 20th century, but what is added
in this image is a sensuous response to the photographic emulsion. Our
awareness of greyness is heightened when we realize that we are looking
at a painting, not a photograph, in which greyness is unavoidable and nor-
malized. The material presence of greyness is especially worked out in
the back wall, which was probably left unpainted in the original image.
In the copy, crosshatching and lightly variegated white spots give the
wall a ‘physical substantiality’ employing techniques previously used to
depict fleshy, erotic figures by early-19th-century Rajasthani artists such
as Chokha (Beach et al., 2005: 81).
5. How should we approach and evaluate the ‘substantiality’ of pho-

togenic greyness in the NGMA image? One could suggest at least two
possibilities: First, in bringing attention to the greyness of the image, the
168 Ajay Sinha
painter could be looking at photography with the same fascination late-

18th- and early-19th-century Rajasthani artists, Chokha among them,
showed toward other modern visual effects, such as linear perspective,
light and shade, and panoramic view, disregarding scholarly arguments
on the subject of Indian painting’s, and by extension Indian photogra-
phy’s, preoccupation with a flat pictorial surface.8 In other words, the
photogenic greyness of the NGMA image relates better to the broader
historical context of visual exchanges in early-modern India. In addition,
although the Indian viewers may have preferred brightly colored chromo-
lithographs against the ‘phenomenological failure’ of three-dimensional
space and chemical greyness of colonial photography, as Pinney suggests,
the NGMA image may be elevating the grey surface of the photographic
emulsion itself to an ‘extra-mundane’ level.
Second, the photogenic qualities of the image could have seemed to
the painter to be an integral part of the sitter’s appearance, even perhaps
his ‘extra-mundane’ personality. This strange fact can be explained by
what could be called the linguistic or iconographic approach in Indian
miniature painting. Artists of the traditions of courtly miniature paint-
ing rendered painted portraits from models preserved in sketchbooks,
not directly from real life. Thus, painting became a matter of giving a
visual syntax to dispersed visual elements and attributes taken from
those sketchbooks.9 The practice also means that the likeness of a sitter
was a renewal, or reornamentation, of an earlier model. That a portrait
was a collection of well-practiced iconographic motifs is especially true
for venerable figures, whose ‘extra-mundane’ qualities the finished design
was meant to incorporate.10 Within this traditional framework, to which
the NGMA image belongs, the original painted photograph could have
appeared as a visual model for describing the venerable attributes of
the sitter. In this view, the photogenic greyness of the image could have
appeared as one more attribute, the newest one, to be included in the fin-
ished portrait along with the sitter’s pose in the chair, the curtain, and the
table containing a vase, a clock, a writing quill, and a sacred book.
What kind of ‘attribute’ is this photogenic greyness? I suggest it marks
the individual in the image with an immanent sense of ‘nowness’, a conno-
tation relating to the modern technology of photography itself. This grey-
ness is a product of alchemy – a combination of sunlight, the not readily
available silver nitrate, camera lens, and darkroom – as well as investment
of clients in the power of this alchemy to absorb the world. The alchemy
is what attracts clients to the camera and to photo studios, and holds their
enchanted presence in an image, throughout the global history of photog-
raphy. Greyness, with a hint of silver underlying the shiny surface of the
chemical image, is also what relates photography to the moving image in
the early 20th century. If photography lends an aura to an individual sit-
ter’s social presence, the moving image, tinted or not, makes palpable to
viewers myths, dreams, and spectacles of faraway worlds. It is this grey-
ness of the technological image that is incorporated in this painting.
Coda
The photogenic greyness of the NGMA image goes unnoticed in the
current discussion of Indian painted photographs, in which it is con-
nected only with the colonial technology to be resisted through opaque
paint. Grey, however, spreads across image practices in early-20th-
century India, and is seen in secular as well as religious images. Tryna
Lyons reproduces a remarkable image of the Hindu god Krishna, datable
to 1900-1910, painted by Ghasiram, a well-known artist and photogra-
pher practicing in the religious town of Nathadwara, in Rajasthan. In
that image, Krishna’s body is painted blue, as is usual, except for his face.
Krishna’s face is treated with the grey tonal shades of a black-and-white
photograph, made vivid also by surrounding details, such as his yellow
turban, gold ornaments, a peacock feather, and the pink lotus blossoms
he holds.11 The Nathadwara image documents the disappearance of pho-
tography into the sacred shimmer of a god, and it is this shimmer that is
rekindled within the secular portraiture in the NGMA image.
Local Culture/Global Photography special issue. Trans-Asia Photography

Review, Volume 3, Issue 2, Spring 2013. http://hdl.handle.net/2027/
spo.7977573.0003.205. © Ajay Sinha. Permission to republish granted.
170 Ajay Sinha
References
Alkazi, E., Allana, R. & Kumar, P. (eds) (2008) Painted Photographs: Coloured
Portraiture in India. Ahmedabad: Mapin Publishing, in association with the
Alkazi Collection of Photography.
Aitken, M. E. (2010) The Intelligence of Tradition in Rajput Court Painting. New
Haven and London: Yale University Press.
Beach, M. et al. (2005) ‘Master Artists at Devgarh’ in Artibus Asiae Supplement
46. Zurich: Museum Rietburg.
Davis, S. (2008) The Bikaner School: Usta Artisans and Their Heritage. Jodhpur:
RMG Exports.
Dewan, D. (2012) Embellished Reality: Indian Painted Photographs: Towards a
Transcultural History of Photography. Toronto: Royal Ontario Museum Press.
Goswamy, B. N. & Dallapiccola, A. L. (1983) A Place Apart: Painting in Kutch,
1720–1820. Bombay and New York: Oxford University Press.
Gutman, J. M. (1982) Through Indian Eyes. New York: Oxford University Press /
International Center of Photography.
Koch, E. (1997) ‘The Hierarchical Principles of Shah-Jahani Painting’ in King of
the World: The Padshahnama. London: Azimuth Editions.
Lyons, T. (2004) The Artists of Nathadwara: The Practice of Painting in Rajasthan.
Bloomington: Indiana University Press.
Pinney, C. (1997) Camera Indica: The Social Life of Indian Photographs. Chicago:
University of Chicago Press.
Pinney, C. (2003) ‘Notes from the Surface of the Image: Photography,
Postcolonialism, and Vernacular Modernism’ in C. Pinney and N.
Peterson (eds), Photography’s Other Histories. Durham and London: Duke
University Press.
Pinney, C. (2009) ‘Mechanical Reproduction in India’ in G. Sinha (ed.), Art and
Visual Culture in India. Mumbai: Marg Publications.
Notes
1 Even in memorial portraits made from a photograph taken of a person after

death, the artist paints in bright, open eyes looking straight at the viewer.
(Pinney, 1997: 139-140 and fig. 122)
2 See also Alkazi, Allana, and Kumar (2008) and Dewan (2012).
3 Assigning a date to the moment of painting as opposed to the moment when
the photograph was taken can be tricky. See Allana (2008) for the artist
Pannalal Gaur (c. 1880–1950), whose earliest-known work is on a photograph
of the Maharana Swarup Singh of Udaipur by an unknown photographer,
datable to c. 1861, when the Maharaja presumably died (fig. 7). Based on the
artist’s own dates, Allana concludes that the painting could have been done
years only after the photograph was taken. From Gaur’s very long career,
the last work reproduced in the catalogue, a portrait of the Maharaja Kumar
Bhagwat Singh of Udaipur, dates from c. 1940.
4 The phrase suggests a certain quality that exceeds, but is also indicated in,
the visual image and the network of exchanges in which it participates.
5 For the ‘conflation of Krishna with Rajasthan’s rulers’ as a ‘common trope’ in
Rajasthani paintings, see Aitken (2010: 49).
6 For photographer-painters in the Mewar court of Rajasthan, in western
India, see Lyons (2004: 170).
7 For a detailed discussion and typology of various painting techniques by
which photographs were finished, see Dewan (2012).
8 For flatness in photography, see Gutman (1982: 81); Goswamy and
Dallapiccola (1983); Lyons (2004); Aitken (2010).
9 See Davis (2008); Lyons (2004) and Aitken (2010) for detailed
documentation of sketchbooks and their usage in Rajasthani painting.
10 On the iconography of one such feature, the profile, in imperial Mughal
portraiture, see Koch (1997: 130-43). On ‘eye as an iconographic form’ in
Rajasthani portraits, see Aitken (2010: 260-65).
11 See Lyons (2004: 151). In this image, Ghasiram might be exploring
possibilities for visualizing Krishna’s body as shyama (darkness), which is
neither blue nor black.
CHAPTER 11
Boredom and Baroque Space

David Bate
André Bazin argues in ‘The Ontology of the Photographic Image’ that ‘In
achieving the aims of baroque art, photography has freed the plastic arts
from their obsession with likeness’ (Bazin, 1980: 240). Photography and
the cinema, he says, have satisfied our ‘appetite for illusion’. The inven-
tion of myriad computer imagery shows this to be otherwise. The appe-
tite for illusion shows no bounds, just as the psychoanalytic proposition of
Jacques Lacan regarding the ‘metonymy of desire’ reminds us that desire
itself is an endless process. In this context, new computer-based practices
of representation are, without knowing it, precipitating a mutation in rep-
resentational space. There is an uncanny ‘return of the repressed’ which
moves us out of twentieth-century photographic realism. It is a Baroque
trend of spatial illusions, theatrical imagination and intense feelings,
where an image is a representation of the thing it represents through a
relation of meaning, a kind of ‘psychological realism’, rather than through
a mere mimetic likeness or literal resemblance.
The attitude of Baroque art, according to Erwin Panofsky, can be
defined as ‘based on an objective conflict between antagonistic forces,
which, however, merge into a subjective feeling of freedom and even
pleasure...’ (Panofsky, 1997: 38). The paradigmatic example of this for
Panofsky is a sculpture, the Ecstasy of St. Theresa (1644–47) by Bernini.
This famous altar piece in Rome dedicated to Saint Theresa depicts the
moment in her story when an angel of the Lord has pierced her heart
with a golden flaming arrow. She is shown swooning, filled with pain and
erotic ecstasy. Her facial expression is intended to express this emotional
intensity, while streams of light in the form of golden rays suggest the
movement of her rising to heaven. The drapes around her body also sug-
gest movement with their crisp dishevelled and whirling forms. Intended
Boredom and Baroque Space 173
to be seen from a single point of view, as in the modern photographic

image, the three-dimensional statue combines picture, relief and plastic
grouping. Thus, for Panofsky, ‘Baroque art came to abolish the borderline
between the “three arts”, and even art and nature, and also brought forth
the modern landscape in the full sense of the word, meaning a visualiza-
tion of unlimited space captured in, and represented by, a section of it, so
that human figures became debased to a mere “staffage” and finally could
be dispensed with altogether’ (Panofsky, 1997: 45, 51).
For Michel Foucault ‘the Baroque’ period is ‘the privileged age of
trompe-l’oeil painting, of the cosmic illusion, of the play that dupli-
cates itself by representing another play, of the quid pro quo, of dreams
and visions; it is the age of the deceiving senses’ (Foucault, 1985: 51).
Celestial frescos, anamorphic distortions, the illusion of doors, windows
and other images where they do not exist, all move the spatial representa-
tion of the world away from one of resemblance. For Foucault, this is the
‘essential rupture of knowledge in the Western world, what has become
important is no longer resemblances but identities and differences’. If
somewhere like Versailles is ‘baroque’, it is its grand plan, its ‘grotesque’,
‘excessive ornamentation’, the ‘decorative’ components that spiral off into
an infinity of minute differences. The vases in the garden: each one the
same identity (as vase) yet different in decoration. Decoration is not extra
or unnecessary in the baroque, but constitutive of differing identities, of
an infinite difference. Where representation had been based in resem-
blance and similitude in the sixteenth century, the seventeenth century
world was represented in signs without guaranteed meaning. While com-
parison and similitude had revealed the ordering of the world, baroque
rhetoric made representation (of the world) a question of analysis. The
logic of likeness, resemblance, the ‘chimera of similitude’, was represented
as such. It is no coincidence that the Baroque was also the age of alle-
gory where a sign is always already a collection of other signs. Laid bare,
the illusion of space where there is none (i.e. the trompe-l’oeil), may be
read allegorically as a critique of the structure of social space and social
relations within them. Whether viewed as ugly or beautiful, the common
sense of baroque as ‘excessive decoration’, of an exaggerated, unnecessary
artfulness, only shows our distance from an understanding of the Baroque
rhetoric of visual splendour. Pleasure is the measure of intelligence and
boredom is the signified of a lack of eloquence. A common-sense view
174 David Bate
of baroque is associated with decadence and a grotesque, as things that

grew out of an ‘ennui’, the result of a boredom with the existing spatial
and representational conventions. In courtly life of the period where
speech was the equivalent of thinking, a bored response signified a refusal
or rejection of the speaker’s thought. A boring speech was one composed
of boring thoughts, or rather, for the listener, no libidinal investment or
stimulus in the speaker’s words. Therefore, ‘Plato is boring because he is
not eloquent’ (Lichtenstein, 1993: 29).
The term Baroque initially begins as an insult, a term of abuse and
derision to describe – or criticise – the bold, ‘over-ornate’ style. The use
of the word boredom similarly describes a negative state of being bored
by something. But boredom is a question of what one does with space.
‘Nothing to do’ or ‘nothing to see’ does not mean that there is literally
not anything to see, but rather that the subject cannot see it. Vision is
colonized, inhibited, by boredom. The bored person is the one for whom
seeing is blasé, the sense of sight, supposedly, as it is commonly said, is
‘dulled through over-stimulation’ (Fenichel, 1954: 302). As Otto Fenichel
argues, what such situations really describe is the damming up of a libido.
Repressed, the libidinal energy turns around on the subject and disperses
through it as a kind of paralysis of any aim (or rather, boredom is now
the manifestation of that aim). This boredom is like anxiety, it similarly
petrifies the subject into non-action. Boredom and anxiety are defences
against libidinal excitement. This can be seen as the ‘passive’ type of bore-
dom. The ‘active’ type of boredom, in turn, is exemplified in the idea of
the ‘Sunday neurotic’: the person who cannot abide the idea of vacation,
they are bored by it. When there is no duty to fulfil, the libidinal energy
comes rushing out, only to be inhibited and dammed up as ‘I’m bored’.
At work such a person strives to disperse their desire for intense excite-
ment in the demands of work duties. Once these duties are removed, the
anxiety of how to disperse the libidinal energy emerges again in boredom.
The activity of work thus offers an escape from the pain of boredom.
The sort of ‘clutter’ associated with Baroque architecture, sculpture,
painting and rhetoric is not merely ornamental, but a constitutive com-
ponent of the style. If this style is ‘irritating’ to someone, it is because it
invokes anxiety and boredom. There is too much ‘emotion’ in it, too many
signifying components, it is ‘over-stated’. Baroque work itself seems to
characterize the active aim of boredom. The ‘eclectic’ sticking together
Boredom and Baroque Space 175
of ‘disconnected styles’, the ceilings filled with an imaginary space, the

portraits that are crowded allegorical personifications, everything is
doubly filled with meanings and details. It is as though the whole age
of Baroque recognised the illusion of the Renaissance representational
space. Perspective, where a horizon is the vanishing-point of the lines
that meet in the infinite distance, hides the anxiety that there is nothing
beyond the perspectival horizon. The anxiety of cosmic space is ‘filled in’
in Renaissance representation by the horizons of Quattrocento perspec-
tive. Revealed in the Baroque as a chimera, this perspectival logic is obses-
sively covered over and simultaneously revealed. The anxiety of there
being nothing beyond is actually represented and embodied in the signi-
fying forms of the Baroque. This is the symptom of the Baroque age.
The painting by Velasquez of the maids of honour called Las Meninas
(1656) holds for Michel Foucault the representation ‘of Classical rep-
resentation, and the definition of the space it opens up to us’ (Foucault,
1985: 16). Much earlier Hans Holbein’s The Ambassadors (1533) had
combined two points of view, literally ‘perspectives’ (one anamorphic),
into the same picture plane, simultaneously revealing the supplement
of mercantile capitalism and the accumulation of worldly goods: death.
The spatial ‘distortion’ of the anamorphic skull or flying pancake (I am
reminded, distractedly, of Lacan’s ‘hommlette’ joke) as it appears from the
‘normal’ point of view interferes with, and cuts across, the normal per-
spectival logic of the picture. It is such ‘distortions’ that the computer
enables to be produced fairly simply, such that these images become
absorbed into the dominant signifying practices of our visual culture as
‘normal’. We are again in a period of chimerical representation, of eclec-
tic styles, an obsessive covering over of the holes in existence, which both
reveals them and denies them. As Baroque art ‘upped the stakes’ in the
demand for the ever new with a spiral of invention – new combinations of
contradictions – so its use of the devices and ornaments inevitably multi-
plied. On the one hand, Baroque invention appears as a kind of ‘Sunday
neurosis’, the crowding of signifiers, a constant work of signification, to
avoid the anxiety and boredom of ‘nothing to see’. On the other hand,
these eclectic signifiers fill a space, which offers no comfort for the sub-
ject of a passive boredom. A bored subject is one who craves stimulation.
But boredom is not a property of the object, it is a problem of the subject.
Thus, whatever the signifier, the signified is always ‘boring’. Stimulation
176 David Bate
is repressed, such that it manifests as a bored response, a constant deferral

of dealing with the passing of time. With the speed of new technologies,
the distance between things is collapsed, simultaneously different spaces
are collapsed into the same time.
Today’s culture of the ‘visual’, based in a logic of the photographic
image, is potentially thrown into a baroque ‘deception’ when the indexi-
cal-iconic field of resemblance is constantly disturbed by the new capaci-
ties for illusion. If the computer is giving a twist to the uncertainty of
the historical kaleidoscope of representation, we may find ourselves in the
space of a baroque dream.
Licence
© David Bate.
References
Bazin, A. (1980/1945) ‘The Ontology of the Photographic Image’, in A.

Trachtenberg (ed.), Classic Essays on Photography. New Haven:
Leete’s Island.
Fenichel, O. & Rapaport, D. (eds) (1954) The Collected Papers of Otto Fenichel,
Vol.1. London: Routledge and Kegan Paul.
Foucault, M. (1985) The Order of Things. London: Tavistock.
Lichtenstein, J. (1993) The Eloquence of Color. Berkeley: University of
California Press.
Panofsky, E. (1997) ‘What is Baroque?’, in Three Essays on Style. Cambridge,
MA: MIT Press.
CHAPTER 12
Differential Interventions:
Images as Operative Tools
Aud Sissel Hoel and Frank Lindseth
Advanced imaging technologies are currently transforming operating

theaters into sophisticated augmented reality studios. State-of-the-art
operating rooms are run like modern media laboratories exploring recent
developments in communication technology, including computer visu-
alizations, positioning and navigation applications, and the expansion
of network systems. Surgeons interact with various displays permitting
indirect observation of the surgical field through high definition video-
scopes (microscopes, endoscopes), supplemented with scans obtained
before the operation in combination with image and tracking data
acquired during the procedure. Surgical imaging and navigation chal-
lenge established frameworks for understanding images, just as much as
they belie the idea, widespread in early-stage theories of digital images,
of digitization corrupting the detecting capacity of images. While being
highly interventional and artificial, and sometimes entirely computer-
generated and synthetic, medical images and visualizations undoubtedly
reveal pertinent aspects of reality. How are we to make sense of them?
Images used for guidance during surgical procedures exemplify a cat-
egory of images that in recent literature has been characterized as ‘opera-
tive’ (Farocki, 2004; Kogge, 2004; Krämer, 2009). Operative images are
images that, in the words of Harun Farocki, ‘do not represent an object,
but rather are part of an operation’ (Farocki, 2004: 17). The images in
question typically serve practical purposes tied to specialized tasks, such
as, in the case of navigated brain tumor surgery, to localize a tumor and
control the removal of pathological tissue. The active and performa-
tive work of digital images is also emphasized by new media scholars
178 Aud Sissel Hoel and Frank Lindseth
investigating digital image applications such as Photosynth, Augmented

Reality, and Google Street View (Uricchio, 2011; Verhoeff, 2012; Hoelzl
and Marie, forthcoming). As pointed out by William Uricchio, algorith-
mic intermediation reconfigures the relation between the viewing subject
and the object viewed in a way that ‘ultimately determines what we see,
and even how we see it’ (Uricchio, 2011: 33). Algorithmically enabled
image applications do not simply reproduce pre-given realities but exer-
cise transformative powers on both ends of the subject-object relationship
(Carusi, 2012). This is why established representational approaches fall
short of accounting for the active roles of digital image applications, and
this is why new theorizations of images are needed.
Operational approaches provide promising possibilities for rethinking
images for at least three reasons: first, they offer dynamic approaches that
analyze phenomena into doings and happenings rather than into things
and static entities; second, they offer relational approaches that conceive
identity in terms of open-ended processes of becoming; and third, by so
doing, they allow us to ascribe agency to images, and crucially, to conceive
agency as distributed across interconnected assemblages of people, prac-
tices, and mediating artifacts. In the following, we contribute to the ongo-
ing efforts to rethink images in dynamic terms by probing more closely
into neurosurgical imaging and navigation practices where images are
literally used as operative tools. By zooming in on critical moments of the
image-guided neurosurgical process, we draw out key features of an oper-
ational understanding of images, with the aim of developing it further as a
‘differential’ theory of images (Hoel, 2011a and 2011b).
Contemporary neurosurgery relies heavily on computer-assisted navi-
gation technologies. Neuronavigation, which is a further development of
stereotactic surgery (Enchev, 2009), is a set of methods that makes use of
three-dimensional coordinate systems for frameless guidance, orientation,
and localization of structures during brain surgery. Neuronavigation sys-
tems transfer multimodal image data into the surgical field, track surgical
tools, and overlay the position of important instruments on medical image
maps of the patient. A major challenge for neuronavigation is the shift
in position of the brain anatomy as the operation progresses, commonly
referred to as ‘brain shift’. To compensate for this shift, updated maps
are acquired during the operation on the surgeon’s request (Lindseth et
al., 2013).
Differential Interventions: Images as Operative Tools 179
Figure 12.1. The surgeon’s view in the operating room.
In a tumor removal procedure that we observed, the navigation system

included preoperative magnetic resonance images, live video images
from a surgical microscope, intraoperative ultrasound images, and opti-
cal tracking of surgical instruments. The image and tracking information
was shown on a multimodal display unit facing the surgeon (figure 12.1),
either as corresponding views in separate display windows, or as inte-
grated navigation scenes mixing features from different imaging modali-
ties (figure 12.2). In addition to this, the surgeon could change the magni-
fication levels of the images and flip between different modes within each
imaging modality.1 Apart from that, the operating room was populated
with additional screens displaying the microscope images as well as the
patient’s vital signs during anesthesia. At critical points in the operation
(before, during, and after the removal of tumor tissue), ultrasound volumes
were obtained to show the extent of brain shift. Far from being passive
reflections of pre-given realities, medical images rely on active interven-
tions. Magnetic resonance imaging produces images using the magnetic
properties of hydrogen atoms, which abound in the human body, espe-
cially in tissues such as fat and water. When the patient is placed in an
MRI scanner, the system generates images by producing a strong uniform
magnetic field that aligns the axes of the protons parallel or antiparallel
to the field, emitting a radiofrequency pulse at the right frequency and

duration, and altering the magnetic field on a local level using gradient
magnets to determine the location of the image ‘slices’.
When the radio-wave transmitter is turned off, the protons start to
‘relax’, producing radio wave signals as they release their energy and
return to their equilibrium state. The signals are picked up by the sys-
tem’s receiver coils and transformed into gray level intensities for each
pixel in a cross-sectional image. Since protons in different tissues have dif-
ferent relaxation times, various scanning sequences can be used to distin-
guish between different types of tissue, say, fat and water, or pathological
tissue and normal tissue. Conventional 2D ultrasound also builds cross-
sectional grayscale images of the anatomy at hand, this time by a trans-
ducer probe emitting a high frequency sound pulse into the patient. As
the sound waves travel into the body, they hit boundaries and interfaces
between various tissue types and some of the sound waves are reflected
back to the probe. In ultrasonic imaging, each sound pulse is followed by
‘listening’ for these sound echoes. By measuring the time taken for echoes
to return, the system calculates the distance to anatomical structures and
displays the strength of the echoes as a grayscale image.
Figure 12.2. Navigation display. Corresponding MR (left) and ultrasound (middle) slices, as well as an
overview showing the position of the ultrasound probe relative to the head.
We have zeroed in on technical details of medical image generation

in order to show that MR and ultrasound imaging are based on con-
trasts. The patterns shown are not simply found; they stand out only to
the extent that the areas of interest are subjected to targeted excitations,
tissues and organs being provoked to answer back along the lines speci-
fied by the parametric setup. Each imaging method has a highly selective
range, disregarding anatomical or functional features that fall outside its
scope. The point we want to make, however, goes beyond the familiar one
concerning the selective nature of imaging methods. Rather, the point is
that these methods stand in a generative relation to the imaged features:
each imaging method differentially intervenes into the phenomena under
examination, delineating and sustaining a characteristic pattern or struc-
ture not detectable in the same way by other methods.
In order for images to support navigation, the image data have to be
registered to the patient coordinate system. The registration process
makes the coordinates of anatomical features in physical space and the
various image spaces coincide. During surgery, 3D ultrasound can also
be used to update the preoperative image maps, shifting the positions of
imaged features by means of advanced algorithms (Lindseth et al., 2013).
In the observed operation, fiducial markers were placed on the patient’s
skull before entering the MRI scanner. When the patient was immobi-
lized on the operating table, the markers, visible in the MR images, were
used by the surgeon to identify the corresponding points on the patient’s
head by means of a tracked pointer. As the procedure progressed, ultra-
sound was used for direct guidance (figure 12.3).
Figure 12.3. Ultrasound-guided surgery. Preoperative planning using a tracked pointer (left),
acquisition of a new ultrasound volume using a tracked ultrasound probe (middle), and removal
of tumor tissue using a tracked resection instrument guided by updated ultrasound images.
Images used for neuronavigation are clearly ‘part of an operation’;

they are active, transformative, and most definitely reconfigure the sub-
ject-object relationship. For all that, even if they are considered here as
‘agents’, they are not understood to operate on their own. Further, even
if they are made to be processed by computers, the images are ultimately
aimed at human eyes. First, when it comes to objects, it is important to
note that the imaged features are relational and dynamic entities. The
objects revealed by one method are not strictly speaking the same as the
objects revealed by another method. Each method establishes, so to speak,
a ‘working object’ (Daston and Galison, 2007), natural objects being too
plentiful and unrefined to usefully cooperate in systematic comparisons.
Second, when it comes to subjects, imaging methods enact a productive
displacement of the human sensorium, bringing information that is nat-
urally beyond us into the purview of the human senses. By enhancing
human sensitivity, they expand the human action range. In neuronaviga-
tion, agency is distributed as humans, apparatuses, and tissues form an
integrated system.
Thus, if we replace the framework of representation with a dynamic
and relational framework, the ‘operational’ understanding of images
can be further specified as ‘differential’: images serve to discern differ-
ences; differential intervention is their mode of operation. However, if
we truly endorse a dynamic and relational framework, we soon come to
realize that in fact all images, even the pre-digital ones, are operative and
differential tools.
The New Everyday: A MediaCommons Project, ‘The Operative Image’

cluster curated by Ingrid Hoelzl, http://mediacommons.futureofthe-
book.org/tne/cluster/operative-image January 24, 2014. Licence:
CC-BY ND SA.
References
Carusi, A. (2012) ‘Making the Visual Visible in the Philosophy of Science,’

Spontaneous Generations, 6/1: 106-114, DOI 10.4245/sponge.v6i1.16141.
Daston, L. & Galison, P. (2007) Objectivity. New York: Zone Books.
Enchev, Y. (2009) ‘Neuronavigation: Geneology, Reality, and Prospects’,
Neurosurgical Focus 27/3: 1-18.
Farocki, H. (2004) ‘Phantom Images’, Public, 29 (2004): 12-24.
Hoel, A. S. (2011a) ‘Differential Images’, in J. Elkins & M. Naef (eds), What Is an
Image? University Park: Penn State University Press, 152-4.
Hoel, A. S. (2011b) ‘Thinking “Difference” Differently: Cassirer versus Derrida
on Symbolic Mediation’, Synthese, 179/1: 75-91.
Hoelzl, I. & Marie, R. (forthcoming), ‘Google Street View: Navigating the
Operative Image,’ Visual Studies.
Kogge, W. (2004) ‘Lev Manovich: Society of the Screen’, in D. Lauer & A.
Lagaay (eds), Medientheorien: Eine philosophische Einführung. Frankfurt:
Campus Verlag, 297-315.
Krämer, S. (2009) ‘Operative Bildlichkeit: Von der “Grammatologie” zu einer
“Diagrammatologie”? Reflexionen über erkennendes “Sehen”’, in M. Hessler
& D. Mersch (eds), Logik des Bildlichen: Zur Kritik der ikonischen Vernunft.
Bielefeld: Transcript, 94-123.
Lindseth, F. et al. (2013) ‘Ultrasound-Based Guidance and Therapy’, in Gunti
Gunarathne (ed.), Advancements and Breakthroughs in Ultrasound Imaging
(InTech), DOI: 10.5772/55884.
Uricchio, W. (2011) ‘The Algorithmic Turn: Photosynth, Augmented Reality and
the Changing Implications of the Image’, Visual Studies, 26/1: 25-34.
Verhoeff, N. (2012) Mobile Screens: The Visual Regime of Navigation.
Amsterdam: Amsterdam University Press.
Notes
1 T1, T2, FLAIR, MR angiography, fMRI, and DTI tracts for the magnetic
resonance images, and B-mode and Doppler for the ultrasound images.
CHAPTER 13
Glitch Studies Manifesto

Rosa Menkman
1. The dominant, continuing search for a noiseless channel has been – and
will always be – no more than a regrettable, ill-fated dogma.
Acknowledge that although the constant search for complete transpar-
ency brings newer, ‘better’ media, every one of these improved techniques
will always possess their own inherent fingerprints of imperfection.
2. Dispute the operating templates of creative practice. Fight genres, inter-

faces and expectations!
Refuse to stay locked into one medium or between contradictions like
real vs. virtual, obsolete vs. up-to-date, open vs. proprietary or digital vs.
analog. Surf the vortex of technology, the in-between, the art of artifacts!
3. Get away from the established action scripts and join the avant-garde of
the unknown. Become a nomad of noise artifacts!
The static, linear notion of information-transmission can be inter-
rupted on three occasions: during encoding-decoding (compression), feed-
back or when a glitch (an unexpected break within the flow of technol-
ogy) occurs. Noise artists must exploit these noise artifacts and explore
the new opportunities they provide.
4. Employ bends and breaks as metaphors for différance. Use the glitch as
an exoskeleton for progress.
Find catharsis in disintegration, ruptures and cracks; manipulate,
bend and break any medium towards the point where it becomes some-
thing new; create glitch art.
Glitch Studies Manifesto 185
5. Realize that the gospel of glitch art also tells about new standards imple-
mented by corruption.
Not all glitch art is progressive or something new. The popularization
and cultivation of the avant-garde of mishaps has become predestined
and unavoidable. Be aware of easily reproducible glitch effects automated
by software and plug-ins. What is now a glitch will become a fashion.
6. Force the audience to voyage through the acousmatic videoscape.

Create conceptually synaesthetic artworks that exploit both visual
and aural glitch (or other noise) artifacts at the same time. Employ these
noise artifacts as a nebula to shroud the technology and its inner workings
and to compel an audience to listen and watch more exhaustively.
7. Rejoice in the critical trans-media aesthetics of glitch artifacts.

Utilize glitches to bring any medium into a critical state of hypertro-
phy, to (subsequently) criticize its inherent politics.
8. Employ Glitchspeak (as opposed to Newspeak) and study what is out-

side of knowledge. Glitch theory is what you can just get away with!
Flow cannot be understood without interruption, nor function with-
out glitching. This is why glitch studies is necessary.
Rosa Menkman (2011) The Glitch Moment(um). Network Notebooks

04. Amsterdam: Institute of Network Cultures. http://networkcultures.
org/blog/publication/no-04-the-glitch-momentum-rosa-menkman/.
Licence: CC-BY NC ND 3.0.
CHAPTER 14
NewFotoScapes:
An Interview with Charlotte Cotton
Jonathan Shaw
A creative life
NewFotoScapes (Jonathan Shaw as NFS): We are here in the offices

of Michael Mack in the heart of London talking to Charlotte Cotton.
Welcome and many thanks for agreeing to take part in the conversation
for NewFotoScapes. I think it would be fair to say that you describe your-
self as a writer, curator and sometimes educator of photography?
Charlotte Cotton (CC): Yes
NFS: I was fascinated to hear earlier this year, at the Association of

Photography in Higher Education conference in Wales, how photogra-
phy became your destiny and I wondered if you could share this with our
community here?
CC: I was talking about the fact that at the moment I’m thinking a lot
about an earlier point in my own life when I was seventeen or eighteen
years of age, and what I remember needing to reinforce my aspirations to
have a creative adult life. It didn’t really take much contact with cultural
spaces for me to feel as if it would be possible to have a creative adult
life. I was 17 and studying for my A-levels when I came up to London
and went to the V&A and the Boilerhouse, which was hosting a pro-
gramme of exhibitions, including photographers such as Irving Penn,
NewFotoScapes: An Interview with Charlotte Cotton 187
that felt sophisticated and relevant and exactly what I would want to look
at. I think I then ended up at The Photographers’ Gallery off Leicester
Square. I really wanted to see what I should wear, how I should interact
and exchange and converse if I was going to have an adult creative life.
And I am not even really that sure how I knew those two places existed,
pre-internet age. But I did, and I think that antenna that you have when
you are young is one of the most remarkable things! I really am concerned
about what it would mean, what tangible evidence and support I would
find if I was trying to navigate an entry into creative life if I was going
through it in this era.
Conservatism and creativity
NFS: Why is that?
CC: For a number of reasons. One of them is, we are in a situation that

is equally economically challenging for young creative people as the late
1980s. One thing that has happened within the creative industries in the
twenty-first century has been an ageing of creative industries and their
workforces. For example, if you think about fashion photography, through
the post-war period it was an area where somebody who was young,
whether it was a photographer, a fashion editor, a designer, a model,
could innovate, could inject real life and the currency of ‘the new’ into
image-making culture.
That dynamic took place in Britain through the post-war period, includ-
ing when I was young in the late 1980s early 1990s, with what got
labelled ‘grunge’ photography and photographers such as Corrine Day,
Juergen Teller, Nigel Shafrab and David Sims, and stylists including
Melanie Ward, Venetia Scott, Edward Enninful, and i-D magazine and
The Face. It is within our active memory that there has been a period
when it was possible for a group of very young creative people to liter-
ally visualise what was going on within culture. Fashion photography
post-9/11 became deeply conservative. We saw this impact across the
commercial world: it was the time to get rid of the creatively opinionated,
to say all bets are off, things are going to work in a different way, where
188 Jonathan Shaw
creative vision was far from sacred and the risks in bringing in new and
audacious talent would be made only sparingly.
NFS: And you saw the photographers’ day rates tumble…
CC: Right, you saw the mere handful of fashion photographers who rep-
resent the pinnacle that many aspire to taking cuts in their day rate, tak-
ing jobs they would have discounted five years before. And what got bro-
ken was that quid pro quo of commercial image-making, namely that as a
young person wanting to begin a career in fashion photography, you work
like hell, you subsidise the costs of your first editorial shoots, you practi-
cally subsidise the editorial pages of youth magazines.
NFS: Yes, because it was about the portfolio of photographs.
CC: You build a portfolio and you reach a point where somebody picks
you out of obscurity, and you are in line for a lucrative advertising cam-
paign, which brings in enough money for you to go off and do your own
photography and also make a name for yourself as a new talent. That sys-
tem was severely damaged in the commercial fragility of the US (the com-
mercial home of fashion image-making) in the aftermath of 9/11. And
even today, over a decade later, you pretty much see the same list of top
fashion photographers as in 2000.
Revolutions and radical change
NFS: So broadening that out and thinking of the breadth of routes that
the new landscape of photography offers, do you feel that it is still gov-
erned by the economics associated with photography then, in terms of the
type of image-making that is produced or the type of work that is getting
seen? Is it now more about free labour as opposed to really trying to push
and enhance ideas?
CC: Well, those two things are not mutually exclusive, but I think when
there is a client involved in the production of photography, you are visu-
ally problem solving for someone else. If you are ambitious and audacious
and are given the space, you might also produce something which is the
visualisation of a moment in time, and all of this is magical and worth chas-
ing after. I think this dynamic does move to other areas of photographic
practice. You could say that there is a parallel or even a precedent with
editorial photography and the economy of documentary photography.
The idea of defining your practice as an editorial documentary photog-
rapher or photojournalist has been under debate for a number of decades
now. What we saw in the 1990s and early 2000s was the movement of
some documentary photography into the new axis points for the cultural
appraisal of photography in the book form and into exhibitions for non-
profit spaces, museums and art galleries. However, it is a misunderstand-
ing to suggest that that has been a secure and vital place for documentary
photography, or that there is full career as a documentarian who produces
books and exhibitions.
NFS: That sense of change and of considering the photographic object

reminds me a little of your conversation with Aaron Schumann for
FOAM’s project, ‘What’s next?’. A particular quote that stood out for
me was where you said you ‘do fetishize revolutions and moments of
radical change, that you really enjoy them and that you are enjoying
this moment’.

CC: Yes.
NFS: That seems to suggest something very upbeat, because there could
be a debate in terms of how we have approached our conversation up to
now, the finances go down, and the demand is going down, a deep conser-
vatism. But that quote very much suggest something different, a different
way of looking at this kind of change?
CC: They are actually connected and I think the first stage of emanci-
pation is to abandon hope that the situation is any less challenging or in
need of radical change than it really is. Across the world, creative people
in the fields of photography, curation, activism, writing, filmmaking, know
that the money is spent. That is the first step, to know that there isn’t a
reassuring paternalistic structure that you can literally buy your way into.
It doesn’t exist, and if anyone promises you that they are lying to you.
They might be lying to themselves as well. They might have too much of
190 Jonathan Shaw
a vested interest in keeping that idea of pedagogy and creative industry

alive to admit the possibility of any other reality.
But it is over, and owning that is the first step, and I don’t see that as
a negative. I actually think that’s a really positive thing in life to know
where you are because this is the key to all things – to your mental health,
to the sustainability of your creativity: you can only start from where you
are, not from where you hope or wish to. You can only start where you
are. I think that’s what the quote from the conversation with Aaron was
really about.
NFS: What’s really interesting there is that often, and especially around
academia, we talk about authority and institutions, and the canons of pho-
tography being the authorities, and I think there’s something quite pow-
erful about freeing ourselves from that paternalistic notion, the idea of
trying to please somebody. Maybe we should think about that time when
we are young and creativity is the tool that we have to express ourselves
– that actually maybe this is the space photography and broader creative
fields can explore now and open up some really interesting possibilities?
Questioning authority and expertise
CC: Yeah, absolutely. I think the other thing to be said here is that author-
ity and expertise are notions that are definitely under question with the
dismantling of cultural structures that privilege such terms. Obviously, I
am not thrilled at the idea that expertise is something that has become
optional to the development of culture, but the reality is that no one is an
expert on the future, especially in a time of change.
NFS: That’s true… But is there something in particular that you feel or
believe has been a defining factor and that has seen such a shift in the
landscape of the lens, a particular moment or any other elements that
have shifted things? We’ve talked about finance, for example?
CC: I think the shape of commercial image making post-9/11, and also
the decline of printed news media, are two of the biggest militating forces
for the shape of what it means to be a photographer in the professional
sense right now. But we should look at the other two important areas in
relation to photography: what happened to independent artistic photog-

raphy and also the idea of the amateur or citizen photographer. Both of
these facets have seeded profound shifts in the character of photography,
even if they are not entirely evident to us yet in the behaviour of institu-
tions. Shall I talk about those two things?
NFS: Yes, what would be interesting to hear is how that really is informing
and changing your interpretation of your response to this field of practice.
CC: Contemporary art photography has become much more special-

ised and rarefied. In the early 2000s, we had a strong market for photo-
graphs that were printed large and laminated behind Plexiglas; it felt like
a bubble market for photography. We’re at a period now where I think
we are in a really good place, much leaner and more precise. Making
photographic prints or using photographic language within artistic prac-
tice is something few people decide to do. At its best, it’s not a lifestyle
choice and it’s not a career. It’s actually a very old school idea of the arti-
san, somebody who crafts and renders something. Personally, I work more
with artists who don’t necessarily come from a photographic training now,
because the point we have reached within contemporary art is one where
photography is a set of materials rather than a separate discipline. As you
know from my writing I think one of the big things that we are grappling
with is whether the structures to legitimise photography as an indepen-
dent art form that began in the 1970s are going to work so well for what
happens next in the story of photography. Those historic structures often
relied on monographic narratives and separatist ideas of photography and
its history, as devices to align photography with more established inde-
pendent artistic disciplines. And all of those things actually are not very
useful for interpreting contemporary photographic culture.
To think about photography at large at this terrifically exciting
moment is where the innovative potential for cultural institutions lies. If
you spend a lot of time with contemporary art, as I do, visiting exhibitions
and making studio visits, I’d guess that as much as half of what is under
artistic discussion uses the materials of photography and video. And very,
very little of this critical mass would fit within the tail end of a separat-
ist history of photography as proclaimed by most photography institu-
tions and museum departments. I really want cultural institutions to
192 Jonathan Shaw
offer points of view on the real practices of photography and to support

emergent talents to know that photography is one tool amongst many that
you can use to express yourself. The artists who I think will define this
moment, who do define this moment for other artists, are actually invis-
ible to most cultural institutions.
NFS: This quest for more from our cultural institutions seems to push
the ideas you were writing about in The Photograph as Contemporary Art
back in 2004. Interestingly, in preparation for our meeting today, I came
across an article where you were saying that, even at the time of writing
the book, you were bored of that debate and really you felt it was kind of
over before you put it out there.
CC: The title wasn’t my choice, I thought it could just be ‘Contemporary

Art Photography’ because I really felt that was a statement of fact by
2004. But I am actually really glad that the commissioning editor, Andrew
Brown, persisted with the title, because it suggests an active election of
photography as art, as opposed to all of the other facets of the medium’s
character. And of course what happened afterwards was the central idea
of photography moving to the vital arena of amateur and citizen practices,
and Andrew was right to give the book an equivocal title.
NFS: What becomes a testament to that is the fact that the projects you
have been part of, and the ideas you are exploring, have consistently put
you at the forefront of thinking around what photography is or where
photography is going. As that example illustrates, that was the point
where your book became a key title on a university reading list that stu-
dents read, and are still reading, and one they continually refer back to. Is
there an inherent danger that through the form and function of a printed
book over time you lose the currency of its content? As such learners both
inside and outside of the education system perhaps still focus on that
debate. So really the question is what do you see as the key debates now?
What would you hope that learners today would be looking at now? And
how would you like them to read your writings from eight to nine years
ago? Photography in that time has become a very different beast, so what
do you see those key debates as being?
Communities and conversations
CC: You’re right; photography has changed during that time, but the
book was still the best way for me to represent that moment, in as much
as it was quite a definitive moment, and that’s what books do – they are
definitive rather than iterative. But in my own practices I have also been
interested in creating structures for iterative processes, because we are
at a time that is not definitive in a conventional sense – it is in flux. I
started thinking seriously about how you might develop ideas within a
self-elected community in 2006 when I was living in New York, and I
wasn’t working for a museum, so it was the first time in a long while that
conversation didn’t just come to me in my place of work.
NFS: You mean you had to seek it out?
CC: I think it was a more normal experience of how ideas and opinions
develop. Working as a curator in a national museum is a very specific
thing – it’s a vocation that I really believe in. For me it was the best way
in which to engage with photography, within an environment where the
stakes are very, very high. However, the reality of the way we discover and
change our mind about culture, and especially in the 2000s when I think
many of us were changing our minds about lots of things, well, I didn’t
feel that those definitive processes of printed books and institutional exhi-
bitions at best reflected what was actually happening in terms of ideas
around photography. The jury was (and maybe still is) out about who
is going to make visual culture, how the creative industries will reform,
what we will consider to be the pivotal issues for visual practice. Where
does the energy of photography at large move at a time like this? I mean,
we are all to a certain degree blinded by the empirical mass of citizen and
orphan photography, and only to a certain degree have we began to anal-
yse that. ‘Words without Pictures’ was the first iterative discussion project
that I staged, and it was borne out of the fact that some of the most mean-
ingful conversations I was having around photography were outside insti-
tutional frameworks. These were important conversations for me because
of the quality of opinions and an openness, a discursiveness, that was just
in the air, in the absence of anyone or any institution having the answer.
194 Jonathan Shaw
NFS: Very much so, and this is totally at the heart of the NewFotoScapes
project. A time to stop worrying that the landscapes are not formed. To
stop trying to work out what is true, what is fact, what is finished, what is
complete, and perhaps think more about how can we develop and evolve
the tools. So, if we adopt the analogy of using a map and a compass, our
focus is perhaps more on the decisions and the paths that we navigate our-
selves around. It would be true to say that our senses become heightened
and we are far more aware when we travel somewhere alien, somewhere
unknown. I think and wonder what might happen if we consider our-
selves at this point of the journey to discovery? And this seems to really
chime with your earlier description of being young, and reminds me of
one of your recent interviews, where you referred to the practitioners or
processes or thinkers that you seek out to act as your antennae. Who are
they and why have you chosen those people?
CC: I think you are referring to my introduction to the spring 2013

Aperture Photo Book Review, which I guest edited. The well of the pub-
lication is a series of conversations I asked people that I talk to about pho-
tography and creative culture to ‘perform’ for the publication. I had an
email this morning from someone I met very briefly a couple of years ago,
and they had been reading the review and they told me why they liked
it. They said it was because I really had asked my friends to talk as they
would talk to me. They appreciated that I hadn’t edited it in such a way
that looked down on an audience, and I had just assumed that everyone
is conversing in the same way. Actually I think it’s human nature to have
people whose opinions you seek out and to make the time to meet up and
really talk it through. I think it’s a more useful way to form an understand-
ing of this creative moment.
NFS: What is really important and ultimately compelling about this

approach and way of working is that honesty and desire to offer clarity
to an audience. It starts with that openness and transparency, rather than
the hierarchy and ‘by invitation only’ philosophy. It acknowledges the
strength of a community and then seeks to build engagement and invite a
wider audience to participate. We will talk a little bit more about ‘Words
Without Pictures’ shortly, but that would be a perfect example of how
you consider the audience: not in a way to look down on them, as you say,
but to seek to either engage them or look at methods of building networks

or communities. And I think what is great is that you also speak about the
importance for photographers to look at building their own networks.
CC: Yes, definitely.
NFS: Which makes for really exciting times for photographers today,
and moves us further away from seeking approval from the institution
or the gatekeeper. This could equally be quite challenging. Is it possi-
ble to just open up a little bit more about how you consider the process
of engagement?
CC: I have been a curator for coming up to twenty years. I feel very
happy with the role of curator, as somebody who does creative things for
other people – there is always an audience with curating. I’m not an art-
ist. Although I’m a very self-aware person, I’m not directly exploring the
internal questions that I have for myself as an artist does. I don’t think a
photographer needs to be a curator at heart, but I think a photographer
does need to understand the curatorial mode of their practice for sure.
NFS: You have talked about this idea that you are mostly curating experi-
ences, whether it’s digital, whether it’s online, or whether it’s a physical
live event, which I think is a really important way to consider our roles as
the field progresses.
It is a good reminder that we need to consider our purpose, not the appa-
ratus. But we could perhaps suggest there have been experiential prec-
edents. The camera obscura and the cinema: an immersive experience
within a darkened environment, illuminated by a single project revealing
and interpreting an ‘outside or alternative’ world. I also enjoy the similari-
ties between today’s digital tablet and the early drawings of a painter’s can-
vas using a camera obscura. Similarly, we seem to have forgotten that the
book is a piece of technology, so it really just reinforces the message that
technology has and will always continually evolve and change. I think,
interestingly, your approach seems to seek to maximise the experience of a
particular platform or mechanism, and in that way truly consider engage-
ment and participation with an audience. Would you say that is true?
196 Jonathan Shaw
CC: There is a multitude of modes to most creative people’s practices.

The way that #phonar is structured consciously seems to address that,
given the emphasis placed on not only the ‘photographer-as-artisan’ train-
ing, but also, importantly, the ‘photographer-as-editor’ and ‘photogra-
pher-as-curator’, ‘photographer-as-researcher’. That’s the wonder of now
– suddenly the true plurality of photographic practice isn’t something
that you are supposed to keep hidden.
NFS: During the San Francisco Museum of Modern Art ‘Is Photography
Over?’ debate that you were part of, there is one particular thing George
Baker, who I think you have worked with before, said that I thought
was great, where he talks about the forgotten potentials of the medium.
It seems that photography has almost become dominated by particular
forms, by particular methods of commissioning, etc. And that actually it
was all there in the beginning, and that maybe we simply need to go back
to remembering or look at those potentials and begin to re-explore them.
CC: Geoffrey Batchen’s writing about the earliest era of photography has
been really instrumental in us thinking of photography as not an inven-
tion but a conception; suggesting that there was something in the cultural
psyche that meant that photography happened when it did, and it was
not just reliant on technological innovation. I think that the academic
field of comparative media studies is an amazingly well developed area
that is usefully applied to thinking about contemporary photography. I
was speaking at a conference recently and really enjoyed the thoughts of
art historian David Joselit, who talked about photography as ‘the many’
and related our contemporary sense of ‘image overload’ to the early 20th
century, and the wholesale adoption of photomechanical reproduction
methods. He talked very convincingly about how avant-garde and con-
temporary artists are negotiating parallel issues of what it means to create
singular, artistic images in eras when photography embodies ‘the many’.
Genuinely open
NFS: Absolutely. This would seem to be a good time to talk about a couple
of your recent projects, ‘Words Without Pictures’ and ‘eitherand’. You’ve
mentioned ‘Words Without Pictures’ earlier; I wondered if you might

summarise how and why that project came about. You have previously
mentioned a sense of frustration?
CC: I think my sense of frustration is very quickly followed by, ‘You might

as well do it yourself – what’s the worst thing that could happen?’. The
worst thing that can happen is that somebody else does it and not as well
as you could if you’d put your mind to it! ‘Words Without Pictures’ was
essentially driven by both my conversations with people I met in New
York, as I mentioned earlier, and then finding the right context to develop
the idea. I had just started as curator at Los Angeles County Museum of
Art and I needed to rebuild a community around the photography depart-
ment. I didn’t want to build a community based on explorations of the
collection, which might have been the obvious place for a photography
department in a museum! But I wanted to make an invitation to photo-
graphic practitioners living in Los Angeles to think of LACMA as a place
where the crucial conversations about photography could happen. One
of the areas I still feel very strongly that museums need to provide for, is
those years after college when you want to know where you can go for a
really serious debate about the creative sphere you are passionate about.
NFS: It’s about that sense of the institution being regarded as safe and
trusted, so you know the information you are going to receive has been
filtered through your peers, which I think is vital.
CC: Yes, just think how radically we have shifted our view about peer-
reviewing and editing of photography. Even five years ago it was still
something that institutions were very suspicious of endorsing. ‘Words
Without Pictures’ was one of a small number of projects that arts insti-
tutions initiated, which were genuinely open and which released edito-
rial control. The smart institutions really did that. They saw that there
was nothing advantageous in censoring or institutionalising the language
of this particular moment and, instead, that we just needed to be gener-
ous hosts to the thoughtfulness of creative people thinking aloud and
together. […]
198 Jonathan Shaw
NFS: I am intrigued by how you planned and mapped out the legacy of
‘Words Without Pictures’ in the context of the web as an open and free
domain. You knew you wanted to have clear parameters for its time-
frame: so that project had twelve months, with new stimuli on a monthly
basis, mixed with live events, and then as the culminating physical
resource. The book went from being print-on-demand, to its new associa-
tion with Aperture, and in fact to being published by Aperture. Why isn’t
it online anymore? Why take it away, close the door down in that sense?
CC: Obviously I’m not working at LACMA anymore so I am not in con-

trol of the evolution of the project. I decided from the outset that the web-
site would only exist for a year, as I felt a year was the maximum amount
of time before the behaviour of the site would become institutionalised.
The next phase of the life of the project happened in other places, off-
line, mainly in classrooms where the essays began to be used as prompts
to live discussions. The pdf versions of the essays rippled out in the world
and appear on curriculum reading lists. We didn’t work with a sort of
modernist idea of the original ‘Words Without Pictures’, so all of these
permutations, all of these iterations of the project, are part of it. Our suc-
cess criteria for the project was that we wanted to create a framework for a
discussion to be had, and I was happy that we only had 300 readers a day
and a new response to the monthly essay came in very slowly, because we
found the quality of the engagement was astounding.
NFS: I think that’s an interesting point, though, only 300 readers a day.
If we equate that to a physical lecture theatre in the largest universities,
that is often the size of one room. So the scale you cite, I think still makes
a serious impact. But almost more importantly it demonstrates an active
engagement with the subject that you wouldn’t be guaranteed in that
same lecture theatre. Having a desire for the project to achieve more, do
you think that framework was enabled through technology? Was it able to
become more viral or more permeable?
CC: It was beautifully planned and beautifully designed; it was very true
all the way through. There was real thoughtfulness within the concept
and throughout the design. David Reinfurt is an incredible designer.
The amazing Alex Klein, who is an artist and a curator, was the editor
overseeing all aspects, every day. The most important thing is to use these
platforms in a way, which is really true to what it is you want to do, and all
we wanted to do was to create a framework for the discussion to happen.
Mixed economies
NFS: I’d like to end with two questions. We have talked about the obsta-
cles and challenges facing photography, and how perhaps these have at
times shaped your future. What is your next project that begins to address
or look at those and question them?
CC: I think I am going to continue to live in a mixed economy which

sees me sometimes as the author with researched and definitive opinions,
as a participant in things that I think are really interesting but I am not
an expert in, and as a collaborator developing ideas with creative peo-
ple who come from other areas of expertise. My next text book is under
development. It’s going to take me a while but the title is ‘Photographic’.
Contemporary photography is beautifully faceted – photography remains
a prompt for social change. It is a vital vehicle for ideas. It is an astound-
ing empirical mass. Photographic technology is an author of the ways
we perceive the world. And photographic industries are challenged but
reforming, and photography is of course a material form. I want to offer
useful reading to people embarking on their creative, photographic lives
that really embodies the current debates.
NFS: That sounds fantastic. My other question was really going to be

about what would potential projects for you, thinking in five years’ time,
look like, in light of this change and these exciting yet challenging devel-
opments? And I think what you are suggesting is that they would have
multiple elements, but importantly that they should be a prompt for some-
thing more, something different. That’s maybe the space we are entering
into, where being able to be fluid and responsive is going to be key.
CC: Yes, but within that, is having your own internal critical framework
for what it is you do. […]
200 Jonathan Shaw
Antennae
As a way of extending the initial conversation Charlotte Cotton has

offered the following list of writers whose ideas are inspiring her in the
continuation of her practice:
Fred Ritchin, Professor of Photography and Imaging at New York

University’s Tisch School of the Arts. He has written three critically
acclaimed books on photography, In Our Own Image; After Photography
and, most recently, Bending the Frame.
Katherine Hayles, Professor of Literature at Duke University. Her

recent book How We Think seeks to embrace the idea that we think
through, with, and alongside media.
Julian Stallabrass is a writer, curator and photographer. He is Professor

in Art History at the Courtauld Institute of Art, London. He is noted for
his controversial views on the art world and for his observations on the
major transformations and opportunities afforded to artists by technologi-
cal developments in production and distribution.
Grant Kester is Professor of Art History in the Visual Arts depart-

ment at the University of California. Kester’s 2011 book The One and
the Many provides an overview of the broader continuum of collaborative
art practices.
David Joselit is the Carnegie Professor of Art History at Yale

University. His latest book After Art defines a shift in the status of art
under the dual pressures of digital technology.
Shaw, J. (ed.) (2014) NewFotoScapes. Birmingham: The Library of

Birmingham: 69-88. Also available online at http://newfotoscapes.org/.
Licence: CC BY NC-SA 4.0. This version has been slightly edited
from the original.
CHAPTER 15
The Creative Power of

Nonhuman Photography
Joanna Zylinska
Photography as philosophy
This article offers a philosophical exposition of the concept of ‘nonhu-
man photography’. What is meant by nonhuman photography here is not
just photos taken by agents that are not human, such as CCTV cameras,
body scanners, space satellites or Google Street View, although some of
these examples will be referenced throughout the piece. Yet the princi-
pal aim of this article is to suggest that there is more to photography than
meets the (human) eye and that all photography is to some extent non-
human. With this, no doubt still somewhat cryptic, proposition in mind,
let us take a small detour from philosophising to look at a photographic
project which introduces the key ideas behind this article.
Called Topia daedala (figures 15.1-15.4), this series of twelve black
and white photographs1 arises out of an ongoing exploration on my part
of various forms of manufactured landscape. Taken from two vantage
points on both sides of a window, the composite images that make up
the series interweave human and nonhuman creativity by overlaying
the outer world of cloud formation with the inner space of sculptural
arrangement. Remediating the tradition of the sublime as embraced by
J.M.W. Turner’s landscape paintings and Ansel Adams’ national park
photographs, the series foregrounds the inherent manufacturedness of
what counts as ‘landscape’ and of the conventions of its visual represen-
tation. Through this, Topia daedala performs a micro-sublime for the
Anthropocene era, a period in which the human has become identified
as a geological agent whose impact on the geo- and biosphere has been
202 Joanna Zylinska
irreversible. It also raises questions for the role of plastic – as both con-
struction material and debris – in the age of petrochemical urgency.
Figures 15.1-15.4. Joanna Zylinska, from Topia daedala, 2014.
Topia daedala is not meant to serve as a direct illustration of the concept of

nonhuman photography this article engages with. However, it does intro-
duce us to a wider problematic of human-nonhuman relations, raising at
the same time the politico-ethical question about our human responsibil-
ity in the world in which the agency of the majority of actants – such as
wind, rain or earthquake – goes beyond that of human decision or will,
even if it may be influenced by human action. The question of human
responsibility in the universe which is quintessentially entangled, on both
a cellular and cosmic level (with us all being ‘made of starstuff’),2 is an
important one. Even if we cannot be entirely sure what this fragile human
‘we’ actually stands for, the responsibility to face, and give an account of,
the unfoldings of this world – which is made up of human and nonhuman
entities and relations – belongs to us humans in a singular way. Philosophy,
in particular ethics, has typically been a way of addressing the problem of
responsibility.3 But written linear argument is only one mode of enquiry
The Creative Power of Nonhuman Photography 203
through which this problem can be approached. Alongside philosophical

writing, over the recent years I have been attempting to experiment with
other, less verbal, modes of addressing ethical and political issues: those
enabled by art, and, more specifically, photography. These experiments
have been driven by one overarching question: is it possible to practice
philosophy as a form of art, while also engaging in art-making and pho-
tography as ways of philosophising? The reason photography may lend
itself to this kind of cross-modal experimentation is because of its onto-
logical, or world-making (rather than just representational), capabilities.
We can turn here for support to literary critic Walter Benn Michaels,
who, while upholding ‘the impossibility (and the undesirability) of simply
denying the indexicality of the photograph’ (Michaels, 2007: 447), also
argues that ‘It is precisely because there are ways in which photographs
are not just representations that photography and the theory of photogra-
phy have been so important’ (445). My proposition about photography’s
ontological capabilities entails a stronger claim than the one made by
Michael Fried in the Conclusion to his book, Why Photography Matters
as Art as Never Before, in which photography as practiced by representa-
tives of what Fried calls ‘the anti-theatrical tradition’ such as Jeff Wall,
Thomas Struth or Berndt and Hilda Becher is positioned as ‘an onto-
logical medium’, because it ‘makes a positive contribution’ to ontological
thought via its engagement with issues such as absorption and worldhood
(Fried, 2008: 347). While for Fried photography just makes philosophy
better, my claim in this article is that photography makes philosophy, full
stop – and also, more importantly, that photography makes worldhood,
rather than just commenting on it.
It may seem at this point that what was meant to be an account of non-
human photography is revealing itself to be quite strongly attached to the
concept of the human – as philosopher, photographer or art critic. This is
true, because there is nothing more humanist than any unexamined sin-
gular gesture of trying to ‘move beyond the human’. My ambition here,
as in my other work, is therefore to explore the possibility of continuing
to work with the concept of the human in the light of the posthumanist
critique,4 taking the latter seriously as both an injunction and a set of pos-
sibilities. The reasons for this proposed retention of the human have noth-
ing to do with any kind of residual humanism or species nostalgia. Instead,
they spring from the recognition of a strategic role of the concept of the
204 Joanna Zylinska
human in any kind of artistic, creative, political or ethical project worth its
salt, while also remaining aware of the fact that in many works of recent
posthumanist theory the human has been successfully exposed as nothing
more than a fantasy of unity and selfhood. This fantasy has been premised
on the exclusion of the human’s dependency, both material and concep-
tual, on other beings and non-living entities. Seen as too Eurocentric and
masculinist by postcolonial and feminist theory, the human has also been
revealed by various sciences to be just an arbitrary cut off point in the line
of species continuity on the basis of characteristics shared across the spe-
cies barrier: communication, emotions or tool use. This (non- or posthu-
manist) human this article retains as the anchor point of its enquiry is thus
premised on the realisation that we are in (philosophical) trouble as soon
as we start speaking about the human, but it also shows a certain intransi-
gence that makes (some of) us hang on to the vestiges of the concept that
has structured our thinking, philosophy and art for many centuries. So,
onto a posthumanist theory of nonhuman photography, as articulated by
a human, all too human, philosopher-photographer…
Towards nonhuman photography (and all the way back)

By way of contextualising our discussion of nonhuman photography, I
want to look at two important texts in photography theory in which the
relationship between human and nonhuman agents, technologies and
practices has been addressed explicitly: a 2008 essay by John Tagg called
‘Mindless Photography’ and a 2009 book by Fred Ritchin titled After
Photography. Tagg’s essay is a commentary on the supposed withering of
the critical paradigm in both photographic practice and its interpretation,
a paradigm articulated by Victor Burgin in his 1984 seminal text Thinking
Photography and subsequently adopted by many scholars and students of
photography. In his article Tagg references two then recent phenomena
which, in his view, had radically altered the relationship between pho-
tography and the human: the CCTV system introduced in 2003 to moni-
tor the implementation of congestion charge in central London and the
visual rendering of data captured by a radio telescope, in June 2005, of
solar dust cloud radiation in the Taurus Molecular Cloud, with the data
representing an event that ‘took place in 1585, or thereabouts’ (Tagg,
2008: 21). While in the 1970s and early 1980s ‘photography was framed
as a site of human meanings that called the human into place’, the more
recent developments cited by Tagg are said to have undermined ‘this
confident assumption’ (24). Tagg seems disturbed by the fact that, in the
London traffic surveillance system, the relationship between the embod-
ied human subject and the technical apparatus has been irrevocably bro-
ken, with the technological circuit which consists of ‘cameras, records,
files and computers’ (19) doing away with visual presentation, ‘communi-
cation, psychic investment, a subject, or even a bodily organ’ (21) – until
the visual data concerning the car with a given number plate that has
missed the congestion charge payment reaches the court. Tagg is similarly
troubled by the severance of the relationship between photography and
human sensation, between stimulus and response, in space photography.
He goes so far as to suggest that in those new technological developments
photography loses its function as a representation of the ego

and the eye and even as a pleasure machine built to excite
the body. In place of those figures, photography is encoun-
tered as an utterly dead thing; mindless in a much blunter
sense than imagined [by Burgin] twenty-five years ago… [It
is] driving towards a systemic disembodiment that, acceler-
ating in the technologies of cybernetics and informatics, has
sought to prepare what has been hailed as the ‘postbiological’
or ‘posthuman’ body for its insertions into a new machinic
enslavement. (25)
Photography which is unable to provide stimulation and pleasure for the

human is then immediately linked by Tagg with mindlessness, empti-
ness and, ultimately, death. It may seem that, with this articulation, Tagg
is engaging in a belated attempt to rescue photography from its long-
standing association with mortality established by canonical texts such
as Roland Barthes’ Camera Lucida, and to retrospectively postulate the
possibility of photography acting as a life-giving force. However, this no
doubt radical possibility, briefly hinted at in the above cited passage, is
immediately withdrawn. Photography does not deliver life to the human
any more and, for Tagg, it is only the human that can be both life’s sub-
ject and its arbiter. This is of course a familiar philosophical gesture, first
enacted by Aristotle, whereby technology is reduced to a mere tool for
206 Joanna Zylinska
human existence, survival or improvement and is then assessed on the

basis of how well it performs this function (rather than being understood
as a dynamic network of forces the way Michel Foucault and Bernard
Stiegler respectively suggest, or as an ‘intrinsic correlation of functions’5
between the human and the apparatus the way Vilém Flusser apprehends
it). Conceived in these instrumental terms, as the human’s opponent and
enemy – and not part of the originary techno-logic that brings forth the
human in the world, and the world itself as a space occupied by human
and nonhuman entities – photography must inevitably fail.
It would be unfair not to mention the political motivation that under-
pins Tagg’s argument. His concern with ‘machinic enslavement’ is driven
by what he sees as the deprivation of the human subject of both corpo-
real integrity and political subjectivity as a result of the encroachment
of those new photoimaging technologies, in which ‘there is nothing to be
seen’, on our lives (Tagg, 2008: 24). This concern no doubt becomes even
more pressing in the era of global networked surveillance enacted by the
likes of the NSA, GCHQ, Facebook and Google. Yet to blame photogra-
phy for the immoral and inhumane actions of its users is to misidentify
the enemy, while also weakening the power of a political critique devel-
oped in its ambit. In his essay Tagg takes some significant steps towards
analysing the changes occurring to photographic practice at the begin-
ning of the twenty-first century but then recoils in horror from the brink
of his own analysis. What could have served as a stepping stone towards
developing both a radical posthumanist photography theory and a radical
posthumanist political analysis ends up retreating into a place of melan-
cholia for the human of yesteryear, one who was supposedly in control of
both his personal body and the body politic but who can now only tilt at
windmills – which are turning into drones in front of his very eyes.
If only Tagg had allowed himself to hear the exhortation from
another photography theory radical, Fred Ritchin! Admittedly, Ritchin’s
work is not free from a sense of melancholia espoused by Tagg: in After
Photography Ritchin clearly reveals how he misses the time when people
believed in images and when images could be used to solve conflict and
serve justice. Yet, even though his book opens up with a rather dispirit-
ing account of the changes occurring to the photographic medium and its
representationalist ambitions, it ends with an affirmation of life in photog-
raphy. Dazzled by the horizon of scale opened by telescopy and physics
in a similar way Tagg was, Ritchin nevertheless admits that ‘in the digital-
quantum world, it might be just possible … to use an emerging post-pho-
tography to delineate, document, and explore the posthuman. To dance
with ambiguity. To introduce humility to the observer, as well as a sense
of belonging. To say yes, and simultaneously, no’ (2009: 183).
(Always) nonhuman photography

It is precisely in this critical-philosophical spirit, of saying yes and, simul-
taneously, no, that my opening proposition that all photography is to some
extent nonhuman should be read. While I am aware of, and concerned
with, ways in which the nonhuman aspect of photography can produce
inhumane practices, I also want to suggest that it is precisely in its non-
human aspect that photography’s creative, or world-making, side can be
identified. Therefore, rather than contribute to recent jeremiads about
photography, what with it being seen as supposedly dying in the digital
era because it is no longer authentic or material enough, or imploding due
to its excessiveness and banality as evidenced on Instagram and in the
much maligned selfie phenomenon, I want to argue in what follows that
it is precisely through focusing on its nonhuman aspect that we can find
life in photography. This line of argument is partly indebted to the work
of Flusser, who, in Towards a Philosophy of Photography, writes: ‘The
photographic apparatus lies in wait for photography; it sharpens its teeth
in readiness. This readiness to spring into action on the part of appara-
tuses, their similarity to wild animals, is something to grasp hold of in the
attempt to define the term etymologically’ (2000: 21-22). Flusser builds
here on the Latin origins of the term ‘apparatus’, which derives from
apparare, ‘make ready for’ (as a combination of the prefix ad-, ‘toward’,
and parare, ‘make ready’). This leads him to read photography as facili-
tated by, or even proto-inscribed in, the nexus of image-capture devices,
various chemical and electronic components and processes, as well as
sight- and technology-equipped humans.
Flusser’s proposition challenges the humanist narrative of invention
as an outcome of singular human genius: it recognises the significance
of the technological set-up in the emergence of various human prac-
tices. This is not to say that these practices function outside the human
but rather that the concepts of self-contained human intentionality and
208 Joanna Zylinska
sovereign human agency may be too limited to describe the emergence of

specific technological processes at a particular moment in time. Flusser’s
idea seems to be (unwittingly) reflected in Geoffrey Batchen’s proposition
outlined in Burning with Desire that photography was invented – seem-
ingly repeatedly, by Nicéphore Niépce, Louis Daguerre, Hyppolyte
Bayard and William Fox Talbot, among others – due to the fact that in the
early nineteenth century there already existed a desire for it. This desire
manifested itself in the proliferation of the discourses and ideas about the
possibility of capturing images and fixing them, and of the technologies –
‘the camera obscura and the chemistry necessary to reproduce’ (Batchen,
1999: 25) the images taken with it – that would facilitate such a develop-
ment. We could therefore perhaps go so far as to say that the photographic
apparatus, which for Batchen contains but also exceeds a discrete human
component, was awaiting the very invention of photography.
The above discussed ideas on the photographic apparatus will even-
tually point me not just towards rethinking the photographic medium
but also towards a possibility (one that has been withheld by Tagg) of a
posthumanist political analysis. For now, taking inspiration from Flusser,
I want to suggest that human-driven photography – where an act of con-
scious looking through a viewfinder or, more frequently nowadays, at an
LCD screen held at arm’s level – is only one small part of what goes on
in the field of photography, even though it is often made to stand in for
photography as such. The execution of human agency in photographic
practice, be it professional or amateur, ostensibly manifests itself in deci-
sions about the subject matter (the ‘what’) and about ways of capturing
this subject matter with a digital or analogue apparatus (the ‘how’). Yet in
amateur, snapshot-type photography these supposed human-centric deci-
sions are often affective reactions to events quickly unfolding in front of
the photographer’s eyes. Such reactions happen too quickly, or we could
even say automatically, for any conscious processes of decision-making to
be involved – bar that original decision to actually have, bring and use a
camera, rather than not. This automatism in photography also manifests
itself in the fact that these kinds of ‘snap’ reactions are usually rechan-
neled through a whole database of standardised, pre-programmed, pre-
existing image-frames, whose significance we are already familiar with
and which we are trying to recreate in a unique way, under the umbrella
of so-called individual experience: ‘toddler running towards mother’; ‘girl
blowing a candle on a birthday cake’; ‘couple posing in front of the Taj

Mahal’. It is in this sense that, as Flusser has it, ‘weddings conform to a
photographic program’ (Flusser, 2001: 56).
Similar representationalist ambitions accompany many professional
photographic activities, including those undertaken by photojournalists
who aim to show us, objectively and without judging, what war, pov-
erty and ‘the pain of others’, to borrow Susan Sontag’s phrase (2003), are
‘really’ like, or those performed by photographic artists. Even prior to any
moment of making a picture actually occur, fine art photographers tend to
remain invested in the modernist idea of an artist as a human agent with
a particular vocation, one whose aesthetic and conceptual gestures are
aimed at capturing something unique, or at least capturing it uniquely,
with an image-making device. And thus we get works of formal portrai-
ture; images of different types of vegetation or geological formations that
are made to constitute ‘landscapes’; still-life projects of aestheticised
domesticity, including close-ups of kitchen utensils, fraying carpets or
light traces on a wall; and, last but not least, all those works that can be
gathered into that rag-bag called ‘conceptual photography’.6 In this way,
images inscribe themselves in a cybernetic loop of familiarity, with minor
variations to style, colour and the (re)presented object made to stand for
creativity, originality or even ‘genius’.
The automated image

Through the decisions of artists and amateurs about their practice, pho-
tography becomes an act of making something significant, even if not
necessarily making it signify something in any straightforward way. It is
a practice of focusing on what is in its very nature multifocal, of literally
casting light on what would have otherwise remained obscure, of carving
a fragment from the flow of life and turning it into a splinter of what, post-
factum, becomes known as ‘reality’. Traditionally, this moment of selec-
tion – referred to as ‘decisive’ by followers of the documentary tradition in
photography – was associated with the pressing of the button to open the
camera’s shutter. However, with the introduction of the Lytro camera on
to the market in 2012, the temporality of this seemingly unique and tran-
sient photographic moment has been stretched into both the past and the
future. Lytro captures the entire light field rather than a single plane of
210 Joanna Zylinska
light, thus allowing the photographer to change and readjust the focus on
a computer in postproduction. Interestingly, Lytro is advertised as ‘The
only camera that captures life in living pictures’ – a poetic formulation
which is underpinned by the ongoing industry claim to ‘absolute novelty’,
but which merely exacerbates and visualises the inherent instability of all
photographic practice and all photographic objects. Lytro is thus just one
more element in the long-term humanist narrative about ‘man’s domin-
ion over the earth’, a narrative that drives the progressive automatisation
of many of our everyday devices, including cameras, cars and refrigera-
tors. Giving us an illusion of control over technology by making cameras
smaller and domestic equipment more user-friendly, the technoscientific
industry actually exacerbates the gap between technology and the human
by relieving us from the responsibility of getting to know and engage with
the increasingly software-driven ‘black boxes’.
Figure 15.5. Véronique Ducharme, Encounters, 2012-2013.
In the light of the dominance of the humanist paradigm in photography,

a paradigm that is premised on the supposed human control of both the
practice of image-making and the equipment, it is important to ask what
gets elided in such conceptualisations. Of course, I am not the only one
who is asking this question: the problem of nonhuman agency in pho-

tography has been explored by other theorists, artists and curators. One
recent photography event that brought many of these ideas to the fore was
Drone: The Automated Image, a series of shows taking place under the
umbrella of the photography biennale Le Mois de la Photo in Montreal,
curated by Paul Wombell, in 2013.7 The uniqueness of this 13th edition
of the Montreal biennale lay not so much in highlighting the machinic
aspect of photographic and video practice, as this aspect had already been
mobilised in the early days of photography – for example, in the works of
Alexander Rodchenko or László Moholy-Nagy. Drone: The Automated
Image (which was concerned with much more than just drones) took one
step further on this road towards not just nonhuman but also posthuman-
ist photography by actually departing from the human-centric visuali-
sation process. In many of the works shown, the very act and process of
capture were relegated to a computer, a camera mounted atop a moving
vehicle, a robot or a dog. To mention just one example, Canadian artist
Véronique Ducharme presented a photography-based installation called
Encounters, consisting of images taken by automatic hunting cameras (fig-
ure 15.5). As the artist herself explains:
Over the course of one year, automatic cameras, installed

in various parts of the Quebec landscape, recorded images
from the forest. The images included animals, sunrise, wind
and other actants susceptible of triggering the shutter of the
cameras. These digital images, including the ‘mistakes’ of the
cameras (i.e., blacked-out or overexposed images) were then
transferred onto slide film in order to be projected in the gal-
lery space using slide projectors. Accompanied by its rhyth-
mic mechanical click, each machine has been programmed to
sporadically and unpredictably project the images around the
space, leaving the viewer entangled within the dialogue cre-
ated by the machines and the images. (2014: non-pag.)
Ducharme’s project offers a thought-provoking intervention into the

debate about (human) intentionality in photography theory, whereby the
former is seen as a condition and a guarantee of the medium being con-
sidered a form of art.8 Photographic agency is distributed here amongst a
212 Joanna Zylinska
network of participants, which includes not just nonhuman but also inan-
imate actors – even if ‘the beholder’ of the installation is still envisaged to
be a human gallery-goer.
Figure 15.6. Juliet Ferguson, Stolen Images, 2011.
Ducharme’s work has similarities with another project which foregrounds

and remediates nonhuman photographic agency without reneging on its
human dimension: Stolen Images by British photographer Juliet Ferguson
(figure 15.6), published in the London independent photography maga-
zine Flip in 2012 and online in Photomediations Machine in 2013.
Accessing CCTV cameras using appropriate search terms via Google as
part of her journalism job, Ferguson was able ‘to see through the all-seeing
eyes of the CCTV camera places’ (Ferguson, 2013: non-pag.) what she
would not have access to in the real world – without leaving her sofa. The
process led her to reflect ‘on what it means to take a photograph’ and to
pose the following questions: ‘The majority of the cameras I used I could
pan, zoom and focus. Is this any less photography than someone using a
fully automatic camera and taking a picture from a designated panorama
point at a beauty spot? Does photography demand a presence or are pho-
tographs taken using appropriated cameras controlled from another coun-
try in another time zone just as valid as “created” images?’ (Ferguson,
2013: non-pag.). Ferguson has revealed that, in the process, she began
‘to see a certain beauty in the images as they became removed from their
original intention of surveillance. Instead, they offered a unique perspec-

tive on the ebb and flow of a day, from a vantage point and rigidity that
ordinary photography doesn’t offer’ (non-pag.).
The photographic condition

These two projects discussed above demonstrate that art practice is
merely part of a wider photographic condition, with things photographing
themselves, without always being brought back to the human spectrum
of vision as the ultimate channel of perception and of things perceived.
Naturally, humans form part of this photographic continuum – as artists,
photojournalists, festival organisers, computer programmers, engineers,
printers, Instagram users, and, last but not least, spectators. However,
what the examples just presented make explicit is that we are all part of
that photographic flow of things being incessantly photographed, and
of trying to make interventions from within the midst of it. In this way,
Ducharme’s and Ferguson’s projects fall into a category that we might
term ‘insignificant photography’ – not in the sense that they are mindless
(as Tagg would perhaps have it), irrelevant and of no consequence, but
rather in the sense of allowing us to see things that have been captured
almost incidentally and in passing, with the thematic ‘what’ not being the
key impulse behind the execution of the images. It is worth emphasising
that this idea of insignificant photography has not just come to the fore
with the development of networked digital technologies but was actually
present in the early discourse of photography, even if the latter tended to
confine photography’s nonhuman aspect to the fairly conservative idea of
‘objective observation’. Steve Edwards explains that
Throughout its history, the camera has repeatedly been seen

as an objective machine that captures information without
any interference from the artist. … in the early years of photog-
raphy this was an often repeated theme: it was assumed that
the sun made the picture, or the camera did, or even that the
object in question depicted itself (Talbot spoke of his coun-
try pile, Lacock Abbey, as the first building ‘that was ever yet
known to have drawn its own picture’). (Edwards, 2006: 19)
214 Joanna Zylinska
The separation between the mechanism of photography as ‘objective

observation’ and the human-centric notion of the ‘intentionality’ of the
photographer has been used as a disciplinary device in art history: as sig-
nalled before, the elevation of photography to the status of art has been
premised upon it.9 It is this separation that the work of many contempo-
rary photographers such as Ducharme and Ferguson troubles to a signif-
icant extent.
So what is meant by this notion of photographic condition, and does
the postulation of its existence stand up to philosophical and experien-
tial scrutiny? To explore these questions, let us start from a very simple
proposition: there is life in photography. If living in the so-called media
age has become tantamount to being photographed on a permanent basis,
with our identity constituted and verified by the ongoing development of
our photo galleries and photo streams on mobile phones, tablets and social
media platforms such as Facebook, Tumblr and Pinterest, not to mention
the thousands of security cameras quietly and often invisibly registering
our image when we pass through city centres, shopping malls and airports,
then, contrary to its more typical Barthesian association with the passage
of time and death, photography can be understood more productively as
a life-making process. As Sarah Kember and I argue in Life after New
Media, it is ‘precisely in its efforts to arrest duration, to capture or still
the flow of life – beyond singular photographs’ success or failure at repre-
senting this or that referent – that photography’s vital forces are activated’
(Kember & Zylinska, 2012: 72). Photography lends itself to being under-
stood in a critical vitalist framework due to its positioning in a network of
dynamic relations between present and past, movement and stasis, flow
and cut. In making cuts into duration, in stabilising the temporal flow into
entities, photography is inherently involved with time. Significantly, for
vitalist philosophers such as Henri Bergson and Gilles Deleuze, time,
duration and movement stand precisely for life itself. As Bergson pro-
vocatively asks, ‘But is it not obvious that the photograph, if photograph
there be, is already taken, already developed in the very heart of things
and at all the points of space?’ (1911: 31). Photography’s proximity to life
is therefore revealed in its temporal aspect, which is enacted in photogra-
phy’s dual ontology, whereby it can be seen as both object and practice, as
both snapshot and all the other virtual snapshots that could have poten-
tially been there, and, last but not least, as both being something here and
now and as something always unfolding into something else. It is also in

this dual ontology that the nonhuman side of photography comes to the
fore, enacted as it is through agents as diverse as CCTV, aerial camera
systems, satellites, endoscopy equipment and webcams as well as cam-
era- and mobile-phone-sporting humans. It is perhaps worth making
a quick reservation here that, to acknowledge the life-making aspect of
photography is not necessarily to condone the politically suspicious yet
increasingly widespread technologies of ubiquitous surveillance, control
and loss of privacy enabled by various kinds of cameras. However, much
has already been written about the latter, with little acknowledgement
so far of the vital potentiality of photography – which, in an ontological
sense, does not have to be an agent of control, even if it often is. There
is therefore a danger of moralising photography in academic and public
discourses before its potential has been truly explored. The foreground-
ing of the inherently creative power of photography as a practice is part of
the philosophical argument of this article, although issues of politics never
disappear from its agenda.
Photography and life

The on-off activity of the photographic process, which carves life into
fragments while simultaneously reconnecting them to the imagistic flow,
may allow us to conclude not only that there is life in photography, but also
that life itself is photographic. Interestingly, Claire Colebrook explains
this process of creative becoming in and of life by drawing on the very
concept of image production, or ‘imaging’. She writes: ‘All life, accord-
ing to Bergson and to Deleuze after him, can be considered as a form of
perception or “imaging” where there is not one being that apprehends or
represents another being, but two vectors of creativity where one poten-
tial for differentiation encounters another and from that potential forms a
relatively stable tendency or manner’ (2010: 11). This idea has its root in
Bergson’s Matter and Memory, where our experience of the world, which
is always a way of sensing the world, comes in the form of images. We
should mention here that, on the whole, Bergson is somewhat hesitant
about the role played by images in cognition: in Creative Evolution he
dismisses them as mere ‘snapshots’ of perception, post-factum reductions
of duration and time to a sequence of the latter’s frozen slices.10 It may
216 Joanna Zylinska
therefore seem strange to be revisiting the work of a philosopher who only

used the concept of photography negatively, to outline a ‘better’, i.e. more
intuitive and more fluid, mode of perception and cognition, in an attempt
to say something new about photography. However, my argument here,
as in my previous work,11 is that Bergson’s error is first and foremost
media-specific and not philosophical per se: namely, he misunderstands
photography’s inherently creative and dynamic power by reducing it to
a sequence of already fossilised artefacts, with the mind fragmenting the
world into a sequence of ‘snapshots’. This is why I want to suggest that,
its mystical underpinnings aside, we can mobilise Bergson’s philosophical
writings on duration understood as a manifestation of élan vital to rethink
photography as a quintessential practice of life. Indeed, photography is
one possible (and historically specific) enactment of the creative practice
of imaging, with the cuts into duration it makes always remaining con-
nected to the flow of time. If we accept the fact that cutting – be it with
our visual or conceptual apparatus – is inevitable to the processes of mak-
ing sense of the world, then we can see any outcomes of the photographic
cut, i.e. photographs and other products of the image-making process, as
temporary stabilisations of the flow of duration that still bear a trace of life
– rather than as frozen and ultimately deadly mementoes of the past. It is
important to point out that, in order to recognise any kind of process as a
process, we need to see it against the concept of a temporary stabilisation,
interruption or cut into this process. A photograph is one possible form
such stabilisations take, and a rather ubiquitous one at that. It is precisely
because of its ubiquity and its increasingly intuitive technological appara-
tus that it serves as a perfect illustration of Bergson’s ideas – or rather, of
my own ‘differentiated reading’ of Bergson. Bergson himself foregrounds
this mutually constitutive relationship between process and stoppage
when he says that ‘Things are constituted by the instantaneous cut which
the understanding practices, at a given moment, on a flux of this kind, and
what is mysterious when we compare the cuts together becomes clear
when we relate them to the flux’ (1944: 272). This supposition allows us
to posit photography as an ultimately salutary and creative force in man-
aging the duration of the world by the human as a species with limited
cognitive and sensory capacity.
The notion of the creative role of the imaging process in life has also
recently made its manifestation in the work of radical biologists, such as
Lynn Margulis. As she puts it in a book co-authored with her son Dorian
Sagan, ‘All living beings, not just animals, but plants and microorganisms,
perceive. To survive, an organic being must perceive – it must seek, or at
least recognize, food and avoid environmental danger’ (Margulis & Sagan,
2000: 27). This act of perception, which involves the seeking out and rec-
ognition of something else, involves the making of an image of that some-
thing else (food, predator, sexual partner), one that needs to be at least
temporarily fixed in order for the required proximity – for consumption
or sex – to be accomplished. We could perhaps therefore suggest that
imaging is a form of proto-photography, planting the seed of the com-
bined human-machinic ‘desire’ explored by Batchen that came to its own
in the early nineteenth century. After Bergson, images (which are not yet
photographs) stand for ‘a certain existence which is more than that which
the idealist calls a representation, but less than that which the realist calls
a thing – an existence placed half-way between the “thing” and the “rep-
resentation”’ (Bergson, 1911: vii). It is precisely through images that nov-
elty comes into the world, which is why images should not be reduced to
mere representations but should rather be understood as creations, ‘some
of which are philosophical, some artistic, some scientific’ (Colebrook,
2010: 23). To put this another way, the creative impulse of life takes it
beyond representation as a form of picturing what already exists: instead,
life is a creation of images in the most radical sense, a way of temporarily
stabilising matter into forms. Photographic practice as we conventionally
know it, with all the automatism it entails, is just one instantiation of this
creative process of life.
If all life is indeed photographic, the notion of the photographic
apparatus that embraces yet also goes beyond the human becomes fun-
damental to our understanding of what we have called the photographic
condition. To speak of the photographic apparatus is of course not just
to argue for a straightforward replacement of the human vision with a
machinic one, but rather to recognise the mutual intertwining and co-
constitution of the organic and the machinic, the technical and the dis-
cursive, in the production of vision, and hence of the world. In her work
on the use of apparatuses in physics experiments, the philosopher and
quantum physicist Karen Barad argues that such devices are not just ‘pas-
sive observing instruments; on the contrary, they are productive of (and
part of) phenomena’ (2007: 142). We could easily apply this argument
218 Joanna Zylinska
to photography, where the camera as a viewing device, the photographic

frame both in the viewfinder and as the circumference of a photographic
print, the enlarger, the computer, the printer, the photographer (who, in
many instances, such as surveillance or speed cameras, is replaced by the
camera-eye), and, last but not least, the discourses about photography and
vision that produce them as objects for us humans are all active agents in
the constitution of a photograph. In other words, they are all part of what
we understand by photography.
Becoming a camera
As signalled earlier, it is not just philosophy that helps us envisage this
nonhuman, machinic dimension of photography: photographic, and,
more broadly, artistic practice is even better predisposed to enact it (rather
than just provide an argument about it). A series of works by British artist
Lindsay Seers is a case in point. Exhibited, among other places, at Matt’s
Gallery in London as It Has To Be This Way in 2009, and accompanied
by an aptly titled book, Human Camera, Seers’ ongoing project consists
of a number of seemingly autobiographic films. These are full of bizarre
yet just-about-believable adventures occurring to their heroine, all veri-
fied by a body of ‘experts’ – from doctors and critics through to family
members – that appear in the films but also leave behind ‘evidence’ in
the form of numerous written accounts, photographs and documentary
records. In one of the films, a young girl, positioned as ‘Lindsay Seers’,
is living her life unable to make a distinction between herself and the
world, or between the world and its representations. The girl is gifted
with exceptional memory so, like a camera that is permanently switched
on, she records and remembers practically everything. ‘It is as if I was in
a kaleidoscope, a bead in the mesmerising and constantly shifting pat-
tern. Everything was in flux, every single moment and every single object
rewritten at every turn’, as ‘Lindsay Seers’ recalls in a short piece called
‘Becoming Something’ included in Human Camera (Seers, 2007: 36).
This terrifyingly magnificent gift is lost once the girl sees a photograph
of herself. She then spends her adult life clothed in a black sack, photo-
graphing things obsessively. In this way, she is literally trying to ‘become
a camera’ by making photographs on light-sensitive paper inserted into
her mouth, with the images produced ‘bathed in the red light’ of her body
(figure 15.7). This ambition is later replaced by an attempt to ‘become

a projector’ by creating things ex nihilo through the emanation of light.
Some of Seers’ films presented in the show are screened in a black hut
modelled on Thomas Edison’s Black Maria, his New Jersey film studio
that was used for projection as well as photography. With this, Seers
invites us not just to witness her process of becoming a camera but also to
enter a giant camera ourselves, to literally step into the world of imaging,
to re-connect us to the technicity of our own being.
Figure 15.7. Lindsay Seers, Optogram (mouth camera), 2010.
Although Bergson’s argument about life as a form of imaging is pos-

ited as transhistorical, we can add a unique inflection to it by returning to
Flusser, and, in particular, his study of the relation between the human
and the technical apparatus. For Flusser, that relation changed signifi-
cantly after the Industrial Revolution, a state of events in which ‘photog-
raphers are inside their apparatus and bound up with it... It is a new kind
of function in which human beings and apparatus merge into a unity’
(2000: 27). Consequently, human beings now ‘function as a function
of apparatuses’ (26), limited as they are to the execution of the camera’s
programme from the range of seemingly infinite possibilities which are
nevertheless determined by the machine’s algorithm. Arguably, humans
220 Joanna Zylinska
themselves are enactors of such a programme, a sequence of possibilities

enabled by various couplings of adenine, cytosine, guanine and thymine,
arranged into a double helix of life. To state this is not to postulate some
kind of uncritical technological or biological determinism that would
remove from ‘us’ any possibility of action – as artists, photographers, crit-
ics, or spectators – and any responsibility for the actions we are to take. It
is merely to acknowledge our kinship with other living beings across the
evolutionary spectrum, with our lives remaining subject to biochemical
reactions that we cannot always understand, control or overcome (from
blushing through to ageing and dying). Just as ‘the imagination of the
camera is greater than that of every single photographer and that of all
photographers put together’ (Flusser, 2000: 30), the imagination of ‘the
programme called life’ in which we all participate (and which is an out-
come of multiple processes running across various scale of the universe)
far exceeds our human imagination. Such a recognition of our entangle-
ment as sentient and discursive beings in complex biological and tech-
nical networks is necessary if we are to become involved, seriously and
responsibly, in any kind of photography, philosophy or other critical or
everyday activity in which we aim to exercise ‘free will’.
Re-forming the world

By reconnecting us to the technical apparatus, by letting us explore our
machinic kinship, artists such as the appropriately named Seers and the
other image-makers discussed in this article are all engaged (even if they
are not always up-front about it or perhaps even entirely aware of it) in
exploring the fundamental problem that many philosophers of technol-
ogy who take science seriously have been grappling with: given that ‘there
is no place for human freedom within the area of automated, programmed
and programming apparatuses’, how can we ‘show a way in which it is
nevertheless possible to open up a space for freedom’? (Flusser, 2000:
81-82). Such an undertaking is very much needed, according to Flusser,
‘because it is the only form of revolution open to us’ (82). Flusser points
to ‘envisioners’, that is ‘people who try to turn an automatic apparatus
against its own condition of being automatic’ (Flusser, 2001: 19), as those
who will be able to undertake the task of standing ‘against the world’,
by pointing ‘at it with their fingertips to inform it’. In this perspective,
codification and visualisation are seen as radical interventions into the

world, and ways of re-forming it, rather than as ways of dehumanising it
the way Tagg seemed to suggest.
Any prudent and effective way of envisaging and picturing a trans-
formation of our relation to the universe must thus be conducted not in
terms of a human struggle against the machine but rather in terms of our
mutual co-constitution, as a recognition of our shared kinship. This rec-
ognition of the photographic condition that encompasses yet goes beyond
the human, and of the photographic apparatus that extends well beyond
our eyes and beyond the devices supposedly under our control, should
prompt us human philosophers, photographers and spectators to mobil-
ise the ongoing creative impulse of life, where the whole world is a cam-
era, and put it to creative rather than conservative uses. The conceptual
expansion of processes of image-making beyond the human can also allow
us to work towards escaping what Colebrook calls the ‘privatization of the
eye in late capitalism’ (2010: 17), where what starts out as a defence of
our right to look often ends up as a defence of our right to look at the small
screen. In challenging the self-possessive individualism of the human eye,
photography that seriously and consciously engages with its own expan-
sive ontological condition and its nonhuman genealogy may therefore be
seen as a truly revolutionary practice. Indeed, the concept and practice
of nonhuman photography reconnects us to other beings and processes
across the universe: including those of the Taurus Molecular Cloud. It
serves as a reminder that the short moment in natural history when the
human species has folded ‘the world around its own, increasingly myopic,
point of view’ (Colebrook, 2014: 22), and that has allowed it to become
‘seduced, spellbound, distracted and captivated by inanity’ (15), should
not obscure the wider horizon of our openness to the world, our relation-
ality with it through originary perception. Nonhuman photography can
therefore serve as both a response to ‘man’s tendency to reify himself’
(Colebrook, 2014: 15) and an opening towards a radical posthumanist
political analysis. It can do this by highlighting that there is more than just
one point of view and that, by tearing the eye from the body and embrac-
ing the distributed machinic vision, it may be possible to see the drone
as a more than just a killing machine – although of course there are no
guarantees.12
222 Joanna Zylinska
Mika Elo and Marko Karo, with Marc Goodwin (eds) (2015) Photographic
Powers. Helsinki: Aalto ARTS. Licence: CC BY 4.0.
References
Barad, K. (2007) Meeting the Universe Halfway: Quantum Physics and the
Entanglement of Matter and Meaning. Durham: Duke University Press.
Batchen, G. (1999) Burning with Desire: The Conception of Photography.
Cambridge, MA: MIT Press.
Bergson, H. (1944) Creative Evolution. New York: Random House, The Modern
Library (first published in 1911).
Bergson, H. (1911) Matter and Memory. London: George Allen & Unwinn Ltd.
Colebrook, C. (2010) Deleuze and the Meaning of Life. London and New York:
Continuum, 2010.
Colebrook, C. (2014) Death of the PostHuman: Essays on Extinction, Vol. 1. Ann
Arbor: Open Humanities Press.
Ducharme V. (2014) Encounters, 15.02, Photomediations Machine, http://
photomediationsmachine.net/2014/02/15/encounters/
Edwards, S. (2006) Photography: A Very Short Introduction. Oxford: Oxford
University Press.
Ferguson, J. (2013) Stolen Images, 29.04, Photomediations Machine, http://
photomediationsmachine.net/2013/04/29/stolen-images
Flusser, V. (2000) Towards a Philosophy of Photography. London: Reaktion Books.
Flusser, V. (2011) Into the Universe of Technical Images. Minneapolis: University
of Minnesota Press.
Fried, M. (2008) Why Photography Matters as Art as Never Before. New Haven:
Yale University Press.
Kember, S. & Zylinska, J. (2012) Life After New Media: Mediation as a Vital
Process. Cambridge, MA: MIT Press.
Margulis, L. & Sagan, D. (2000) What Is Life? Berkeley and Los Angeles:
University of California.
Michaels, W. B. (2007) ‘Photographs and Fossils’, in J. Elkin (ed.), Photography

Theory. New York and London: Routledge, 431-50.
Ritchin, F. (2009) After Photography. New York: W. W. Norton & Company.
Seers, L. (2007) Human Camera. Birmingham: Article Press.
Sontag, S. (2003) Regarding the Pain of Others. New York: Picador.
Tagg, J. (2008) ‘Mindless Photography’, in J. J. Long, A. Noble & E. Welch
(eds), Photography: Theoretical Snapshots. London and New York:
Routledge, 16-30.
Zielinski, S. (2013) [… After the Media]. Minneapolis: Univocal.
Notes
1 This series was developed as a visual track for my book, Minimal Ethics for
the Anthropocene (Ann Arbor: Open Humanities Press, 2014).
2 This is a famous line by physicist Carl Sagan from his documentary TV
series, Cosmos.
3 In my books Minimal Ethics for the Anthropocene (Ann Arbor: Open
Humanities Press, 2014), Bioethics in the Age of New Media (Cambridge,
MA: MIT Press, 2009) and The Ethics of Cultural Studies (London and
New York: Continuum, 2005) I explored this question of responsibility
by taking some steps towards outlining a non-prescriptive, non-moralistic,
content-free ethics.
4 Although the tradition of posthumanist critique in the humanities extends
as far back as at least the work of Charles Darwin and Sigmund Freud,
and includes writings by authors such as Michel Foucault, Jacques Derrida
and Donna Haraway, some of the recent key texts that critically expound
the concept of posthumanism include: N. Katherine Hayles (1999) How
We Became Posthuman: Virtual Bodies in Cybernetics, Literature, and
Informatics. Chicago: University of Chicago Press; Cary Wolfe (2009)
What Is Posthumanism?. Minneapolis: University of Minnesota Press; Rosi
Braidotti (2013) The Posthuman. Cambridge: Polity; and Stefan Herbrechter
(2013) Posthumanism: A Critical Analysis. London: Bloomsbury.
5 Cited from a letter written by Flusser in Zielinski (2013: 114). Zielinski
explains that, for Flusser, ‘the apparatus does what the human wants it to do,
and the human can only want what the apparatus is able to do’ (114).
224 Joanna Zylinska
6 There are of course many ways of systematising art photography, with

additional categories and subcategories – such as ‘abstraction’, ‘architecture’
or ‘nude’ – being frequently listed. The quick typology proposed here does
not aim to be comprehensive or scholarly: rather, my aim is to highlight the
traditional categories frequently used by professional fine art photography
exhibition and competitions, as well as amateur artist photo hosting sites. The
last category, ‘conceptual photography’, is perhaps the most open and the most
contentious. I am using the term here in the expanded sense it has gained on
many art photography websites. To cite from one of them, Fotoblur (www.
fotoblur.com), conceptual photography is a ‘genre of photography in which the
artist makes a photograph of a concept or idea’.
7 This article arises out of a catalogue essay I wrote for this exhibition:
J. Zylinska (2013) ‘All the World’s a Camera: Notes on Nonhuman
Photography’, in Paul Wombell (ed.), Drone: The Automated Image.
Bielefeld: Kerber.
8 For the exposition of this argument, developed in response to the writings of
Michael Fried on the work of Thomas Demand, see Michaels (2007: 443-44).
9 Fried’s Why Photography Matters as Art as Never Before espouses this
point of view.
10 Bemoaning our suppression of intuition – which can offer us a more
accurate and less fragmented picture of the world – Bergson highlights our
overreliance on the intellect in the cognitive process:
Instead of attaching ourselves to the inner becoming of things, we place our-
selves outside them in order to recompose their becoming artificially. We take
snapshots, as it were, of the passing reality, and, as these are characteristic
of the reality, we have only to string them on a becoming, abstract, uniform
and invisible, situated at the back of the apparatus of knowledge, in order to
imitate what there is that is characteristic in this becoming itself. Perception,
intellection, language so proceed in general. Whether we would think becom-
ing, or express it, or even perceive it, we hardly do anything else than set going
a kind of cinematograph inside us. (1944: 362)
11 This section develops some of the ideas discussed in chapter 3 of Kember and
Zylinska, Life After New Media.
12 For a playful, tactical media-style exploration of what a drone would
do in times of peace see IOCOSE’s project, Drone Selfies, 2014, http://
photomediationsmachine.net/2014/08/06/drone-selfies/.
IV The Networked Image
CHAPTER 16
Benjamin, BitTorrent, Bootlegs:

Auratic Piracy Cultures?
Raúl Rodríguez-Ferrándiz
Seventy-five years ago, Walter Benjamin showed us that the

line between ‘production’ and ‘reproduction’ had begun to
blur. Reproduction was no longer optional, consequential,
and degrading (the shredding of the original’s aura), but was
instead being transformed into a principle of production
itself: something was produced bearing in mind how it was
to be reproduced. No longer did the original exist (in photog-
raphy, film, music recordings), but instead, there was diffu-
sion, exhibition. The work existed precisely at the time and
place of its enjoyment. Today, the cultural pirates of the new
digital era take this principle to the extreme, with a certain
characteristic also foreseen by Benjamin: a yearning to par-
ticipate, to post-produce something captured in order to later
return it to the Internet, modified in some way and made
available to others. This postproduction is what is now often
mixed up with reception, just as production and reproduc-
tion were in Benjamin’s day. Postproduction on the receiv-
er’s side, which somehow augments and extends the received
work, in other words creates an etymologically rigorous
author-ization (auctor as the root of both author and augmen-
tation). The cultural pirate only deserves redemption thanks
to this creative augmentation.
228 Raúl Rodríguez-Ferrándiz
From product to re-product

The most cited and renowned of Walter Benjamin’s works1 can still be
read today, without much effort, as the first treatise on multimedia cul-
tural piracy. Let us briefly recall the text. First, Benjamin reminded us
that the reproduction of images dates back to the age-old tradition of
minting coins and the serial manufacturing of bronze and terra-cotta
pieces. This copying of images by the hundreds was perfected thanks
to such technological developments as xylography, contemporary with
printing, and much later, toward the end of the 18th century, lithogra-
phy. However, none of these techniques were even remotely capable of
reaching the quotas achieved by photography in the mid-19th century. In
fact, throughout this journey, starting with photography and moving on
through film, the very concept of ‘original’ itself obviously loses consis-
tency: the original is already a copy, and the distance between future cop-
ies and the first is irrelevant. The work is no longer at its place of origin,
nor does it show evidence or traces of such an origin (which is what is
meant by ‘original’), but instead, it exists precisely at the time and place
of its distribution, where neither its accuracy (guaranteed by technology),
nor its origin (converted into a fetishism which increases its exchange-
value, but not the aesthetic pleasure which the copies can also provide)
play any essential role.
Benjamin seems to laud, in any case in a prudent and subtle manner,
artwork which is able to break away from its sacred origins, with its own
specific time and place, and special and specialized officiants. In other
words, he praises artwork which, while still being a work of art, does not
claim to be an original, but is diffused around the world as reproduction,
reaching the masses to whom art and culture had previously been inacces-
sible. Furthermore, Benjamin foresaw the concept of ‘mass narcissism’ as
an effect of technical reproducibility. In cinema halls, the masses are not
only witness to an imaginary and inaccessible world, but also to a world
they themselves occupy, filling the streets on marches and demonstra-
tions, on strike or in celebration; attending mass events, political rallies,
sporting events; even fighting in wars. Obviously, the full magnitude of
this is not something that the demonstrators themselves could appreciate,
nor could they replay it at will. Neither could they form part of a causal
Benjamin, BitTorrent, Bootlegs: Auratic Piracy Cultures? 229
history in which they were collectively included as protagonists – masses

as actors in a narrative.
Faced with the anguish felt by his friend Adorno, Benjamin intuitively
knew that a new dawn awaited the arts. In addition, by no means had arts
such as painting, theater, or music suffered due to inventions like photog-
raphy, film, and industrial phonography. It was possible for the painter,
playwright, and composer to incorporate these new technologies into
their work, and in so doing, to adapt their creations to the requirements
imposed by reproducibility. All of these factors could serve not only as
sources of motivation, but also for the projection of works unto previously
unreachable audiences.
The aura of the original, ‘the unique phenomenon of a distance, how-
ever close it may be’, is lost in reproduction, according to Benjamin (1969:
221-230). As he states in The Arcades Project, reproduction sees the aura
give way to the trace, which is a sign of intimate possession, and at the
same time, of irretrievable loss (1999b: 447). The aura is the authentic
and singular existence of a work of art; it is what gives an account of its
material origin, as a thing in the world, and of a tradition from which said
work is nourished and upon which said work has an effect, becoming a
part of that tradition. Be it manual or technical, reproduction omits these
qualities of the original work and the aura, in which they reside, disap-
pears. The aura is what cannot be reproduced, what cannot be pirated:
‘there can’, as Benjamin puts it, ‘be no replica of it’. So, what happens if
the mere concept of ‘original’ loses meaning in a photochemical cultural
production (as a static or moving image) which is essentially (not option-
ally) reproducible and therefore not anchored to a time and a place, to an
epiphany, or to the uniqueness of its expression, but is, rather, a nomadic
production? (1969: 224, 244).
Benjamin noted the turning point which photography and film
brought to aesthetics, phenomenology, and even ethics of reproduction.
Photography and film are technical reproductions which undermine the
notion of ‘original’, and which switch the focus of interest from the work
as a singularity that physically retains the creator’s touch to a vision of
the work as a multipliable and liberated piece which removes distinctions
between original and copy, between early and late, between here and
there and therefore, Benjamin suggests, removes distinctions between cre-
ator and audience. The nature of the new arts in technical reproducibility
is, precisely, to remove itself from the ritual, the uniqueness and concen-
tration, the time and place, the privileged audience, and instead, project
itself to an undefined space and moment, and to a completely unknown
audience – a mass audience ‘whose sense of the universal equality of
things has increased to such a degree that it extracts it even from a unique
object by means of reproduction’ (1969: 223).
When using such methods, the author is aware that he or she is work-
ing to promote traffic, public access, and convenient availability, as well as
a process, a flow, and an audience of potential consumers of copies. Does
the aura itself become reproducible, leaving the original, if there is one,
without any claim to a stake? Does technical reproduction, the shredding
of the aura, become its hiding place?
It is true that Benjamin’s position with regard to the destruction of the
aura is ambivalent. He tackles the subject in ‘The Work of Art…’ and on
three other occasions,2 to the point where it can be said without exaggera-
tion that his reflections on the aura permeated the intellectual output of
the last ten years of his life. Benjamin oscillated between a ‘liquidationist’
and an ‘elegiac’ attitude to the aura, just as he oscillates in his writings
between a specific conception (the aura upon the arrival of photography
and film) and another, more general (one could say ‘experiential’) concep-
tion, between an aesthetic and an ethical vision. In any case, and seeking
to reconcile these perspectives, we could say that, for Benjamin, it is not
so much that the aura can be derived from some objects (paintings and
theatrical productions) and not from others (photographs and films), but
rather, that there is a fundamental category of experience, memory, and
perception which imbues people’s ways of looking at the world, at oth-
ers, and at works of art, and that said category is now disappearing under
the weight of new technologies in technical reproducibility, which is both
an opportunity and a danger. We could say that 1) an aura becomes less
a property of the object and more a quality of the subject of the percep-
tion, a special sensitivity that allows this subject to perceive the world and
works of art auratically, and 2) what is important, in this instance, is atti-
tude, the use the subjects make of their ability to look and see in each case
(Costello, 2005).
Let us consider for a moment a fully ‘auratic’ example: The Scream
by Edward Munch. Curators of the Munch Museum in Oslo doubt that
they will ever be able to repair the damage the painting suffered during
its theft and subsequent recovery. The board was wet in some areas, and
the painting had deteriorated so much that it seems it will be difficult
to ever restore its original tonalities. This example, though unfortunate,
gives pause for thought. On the one hand, Munch is considered a careless
and almost even negligent painter in the completion of his works, often
considering them finished, even when they showed signs of accidental
marks or scratches. Who knows if the painting we were familiar with was
not the result of luck and chance, even more than artwork usually is? The
incidence of its theft was the most passionate adventure of its entire life as
an artistic object, beyond the boring comfort of the Norwegian museum,
where it was held under controlled temperature, humidity, and lighting
conditions. No one dares to question whether the event of its theft and
recovery has been lucrative for the museum and added to the painter’s
renown: this event is an added value to Munch’s biography and the count-
less interpretations of his work. It is comparable in some ways to the lost
head of the Winged Victory of Samothrace and the mutilated arms of the
Venus de Milo.
The difference is that we have known Munch’s painting in its (rela-
tive) completeness and integrity, while these statues have reached us and
become part of the history of art with their beautiful defects. The paint-
ing, contrary to these statues, has been copied and photographed thou-
sands of times, and had been reproduced a million times over on post-
cards, picture cards, posters, t-shirts, etc. prior to its deterioration. Thus,
the curators must turn to these copies, born of technical reproducibility,
in order to restore the initial appearance of the board as far as possible,
in such a way that it will be the reproduction that will serve as proof of
expertise in restoring the original, and not the original – now not so origi-
nal and not so suggestive of its origin, but rather, corrupted by the circum-
stances of its theft. The reproduction is therefore the guarantee of accu-
racy. In a way, the copies are now more authentic than the original itself,
more loyal to the author’s will when he decided his work was completed.
Munch created up to four different versions of the painting, two of which
– not one – were stolen, in 1994 and 2004, and recovered soon after-
wards. The differences between these versions are clearly distinguish-
able, though Munch did not identify any one as superior to the others.
Was Munch himself trying out a type of ‘serial’ process in the creation
of his own original work? Was he reproducing himself in a chirographic

sense? Was Munch the first copier of The Scream? His own first pirate?
This anecdote, to which so many equivalents can be found in the his-
tory of painting, outlines the paradox which Benjamin had to confront,
and which must still give us pause for thought today. The paradox of a
photograph which can unquestionably crush the aura with the disqui-
eting (but incomplete, frustrated) likeness it presents to us and with the
(viscous, not friendly) closeness it imposes, but which is often that which
is responsible for preserving that aura, that which testifies to something
that the damaged original can no longer guarantee. And not only this, it is
also responsible for feeding the aura, for exalting it: is it not true that the
photograph of a work of art, which allows it to be reproduced in catalogs
for museums and exhibitions, in encyclopedias, textbooks and history of
art essays, and which has recently multiplied its dissemination and global
circulation through the Internet, is far from an insignificant factor in the
ever-renewed prestige, the topicality of said work? (Malraux, 1947/1978).
Let us consider for a moment the differences between, on the
one hand, this act of actual theft and attempted piracy (as the thieves
undoubtedly intended to trade in the stolen work) and, on the other, an
act of online pillaging. Obviously, we must condemn the theft or destruc-
tion of an original, which is not only a criminal act, but also an irreparable
loss for art as an institution and heritage. But what are we to say about the
multiplication of an original? Does it call for the same judgment? Internet
pillaging obviously involves digital copies, rather than a unique and irre-
placeable original. And digital copies are, as we shall see, qualitatively
different from chirographic copies: the practice of ‘secondary’ copying
(copying in an attempt to supplant the original, to usurp its prestige) no
longer exists. This secondarization of copying has no meaning in the digi-
tal world, as we are dealing with identical duplicates, rather than copies.
Digital copying is a form of transportation which does not, however, move
what has been copied from its original place, which does not seek to sup-
plant but which in any case seeks a circulation that is difficult to restrict
(Bunz, 2007). A circulation, yes, but also a rewrite, an alteration which,
again, does not suppose the corruption of the original. Let us suppose that
the thieves of the Munch paintings had been a mixture of admirers and
frustrated painters. And they had wanted to add their own brush strokes
to the original, to in a way renew Munch, update him. It seems absurd, yes,
but this is what hundreds of Internet pirates are and what they do, as can
be seen by anybody who types ‘The Scream’ into Google Images. From
Macaulay Culkin to Homer Simpson, from Tarzan to Eric Northman
(the latter being one of the stars of the series True Blood), from the mask
used by the killer in the Scream saga (named, by no coincidence, after the
Munch painting) to Senator Harry Reid – they have all been lifted by out-
side hands into the place of that anguished face, to varying degrees of suc-
cess and creativity. New faces which perhaps (coincidences of this type
have been seen before) occupy just the spot in which the corruption of
the canvas due to its theft and handling could be most pronounced. And
this is in a playful way, one that does no harm to the original held in Oslo,
which will be restored (or not) thanks to photographs. Furthermore, it is
in a way which poses no threat either to the history of the painting (nor,
admittedly, does it substantially improve it), or to the copyright held by
Munch’s heirs, should there be such a thing.3
Reproducible arts and the reproducibility of the arts

With great insight, Benjamin defined a point of inflection not so much
between the chirographical and technographical arts (painting and pho-
tography, respectively), but rather between arts for the purpose of produc-
ing an original and arts in which the notion of original loses value in favor
of a multitude of ‘copies’ available to the public. The issue is not, strictly
speaking, a matter of technology: our notion of ‘technological’ is history-
based, but, upon further reflection, chirography also requires technology,
whether paintbrush, stage, pen, chisel, flute, or violin. An artistic genius
has never been hindered by these more or less refined technical instru-
ments, which have allowed his or her self-expression through the model-
ing of a material, but rather, the test of his or her art has been precisely his
or her ability to dominate the techniques required to bring imagination to
life in the form of artwork.
The crux of the matter lies in the development and perfection of
technology and the skills for reproduction – all reprographic techniques,
in the broadest sense, from the press to the laser printer, photographic,
sound/music, cinematographic, and also broadcasting-related technolo-
gies (radio, television, video, Internet) which appear to offer a point of
convergence or overlap with production-related technologies and skills.
We refer to the critical moment in which, for example, a camera points its
lens at paintings exhibited in museums, at sculptures, at monuments and
buildings, and thereby allows their reproduction through illustrated cards
(Malraux, 1978), or the moment in which a musician’s live performance
is reproduced at a distance or recorded (Szendy, 2008).
But then, what Benjamin documents and theorizes about is precisely
that period in the history of technology at the service of creation during
which the line between production and reproduction blurs. Paradoxically,
this occurs to the point where reproduction both ‘precedes’ production
and becomes its ultimate purpose: something is produced bearing in mind
how it will look or sound once it is reproduced and the devices, supports,
and reproductive formats with which it will be reproduced. The creator
is perfectly aware that of the whole he or she produces, the only part that
counts is the part that goes on to be reproduced – let’s call it the ‘reprod-
uct’: the negatives from which positive images will be created, enlarged,
and eventually exhibited or published; the takes that will become the final
shots in the film; the recorded chords and vocalizations which will com-
pose the corresponding soundtrack. Meanwhile, these same reproduc-
tion techniques do not simply involve a carefully thought-out selection
or reduction of the whole that was recorded before the camera or micro-
phone, but they also provide a mine of expressive resources which alter
(by stylizing, hyper-realizing, dramatizing, ridiculing, cleaning, equal-
izing, synthesizing, and sampling) what has been saved on photographic
film, motion picture reels, sound recordings, or digital archives.
The record industry provides a clear example. Doesn’t a pop or rock
artist compose a song or collection of songs to be recorded on an album
in a studio where technical manipulations and virtuosities are carried
out that are impossible during a live performance? Also, don’t we often
yearn to adapt a live concert performance, the ‘copy’, to the recording we
have listened to previously, our original? Even when we seek a different
experience at the live concert, a more direct musicality, isn’t this live con-
cert itself often recorded for marketing purposes, whether as an audio
(a music CD of the live concert) or audiovisual product (a reproducible
DVD for viewing on the TV or computer screen)? The performance’s
dynamics concerning time and space are subjected to the needs of the
sound or video recordings. Just to make things even more complicated,
isn’t this video recording projected live on giant screens for the public in
situ? A crowd so large that, for the majority, the only option is to watch
the live broadcast of the performance, in this case not on television, but
on proxivision, in a rigorously etymological sense. Isn’t it true that the live
retransmission, in using multiple cameras and audio takes, offers a differ-
ent experience, but one which is probably richer in sound and visually
than that enjoyed by the front-row spectator at the foot of the stage? The
other spectator (the ambivalent one) is able to experience the real pres-
ence of the artist and his or her work (the aura?), as well as the contagious
mood of a multitudinous congregation, all while receiving the detail and
quality provided by audiovisual reproduction technologies.
Nevertheless, this paradoxical precedence and preference of the
recording or retransmission of the performance does not only occur
in pop music. A classical music composer or performer may prefer a
recording, i.e., performing for a recording device under favorable condi-
tions, over a live public performance. Let’s take Stravinski and Glenn
Gould as two opposing paradigmatic cases. In the early 20th century,
due to his concerns about the distortions that his written, perhaps inter-
preted albeit unrecorded, work could suffer at the hands of Hollywood
(e.g., the arrangements of The Rite of Spring for Fantasia), Stravinski
struggled between preventing such manipulation and his general disap-
proval of mechanical recordings and personally controlling said record-
ings, or in other words, of establishing an approved version of his work
which would prevent or discredit as mere rearrangements all of those
which, whether he liked it or not, would eventually be produced by the
music or film industry. Conversely, Glenn Gould detested exhibiting his
performance-based virtuosities and preferred to lock himself away in a
recording studio and transform the production of records into his ‘art’. In
other words, Gould decided to take advantage of the fact that technical
reproducibility could finally separate the musical performance from the
listening experience, after centuries of necessarily coinciding, and thus
edit the recording that mediated between the two to create a montage of
different performances, perhaps even recorded at different times.4 The
same is true for music lovers: for them, it can no longer be a live perfor-
mance by the conductors Menuhin, Bernstein, or Von Karajan that they
adore, but rather, the recordings of these performances which, without a
doubt, create a musical experience that is different from attending a live
performance and, in their judgment, unquestionably superior to any later
performance, whether recorded or live. Most likely this is due to cultural

fetishism, fanaticism, and perhaps an excessive admiration, that repre-
sent, even amongst connoisseurs, a guarantee for technical reproduction:
the recorded performance, experienced and enjoyed strictly as such,
becomes the standard for excellence of any other performance, whether
recorded or live.
Benjamin was precociously aware of this major aspect of 20th-cen-
tury culture, society, and technology, which opens up a joyful, or at least
hopeful, perspective, precisely in the mid-1930s, a time when culture,
society, and technology offered little in the way of hope. Furthermore,
Benjamin also seems to propose, often between the lines, that technical
reproducibility, which in a certain sense corrupts originality and the aura,
is capable of relocating and reconstructing this elsewhere, perhaps at the
receptor’s end – but let us not get ahead of ourselves. The main point
is that Benjamin advocates the intimacy and mutual support that exists
between productive and reproductive technologies, as well as the initial
impact this undoubtedly has on the diffusion, circulation, and (surely)
ownership of the work of art.
From re-product to post-product

Let us take a step forward: what happens in the case of digital works of
art? As noted by Michael Betancourt:
Every digital reproduction is identical to every other; digital

objects are stored as a form of information, rather than limited
as physical objects inherently are; thus the digital state can be
understood as a form of instrumental language – instructions
for executing the ‘retrieval’ that is a specific digital (art) work.
(2006: para. 9)
Digital objects are radically different from physical objects. Betancourt

distinguishes between a ‘digital object’ materially present to our senses
and a ‘digital work,’ i.e., ‘a series of binary signals recorded by a machine
and requiring a machine to render this unseen “code” readable to humans’.
This separation between the digital file in binary code form, which is lim-
itlessly copyable, and its effective retrieval using a device which displays
it in the form of a still or moving image, or as text, music, or whatever, is

a way of resurrecting the aura – the ‘aura of the information’, in this case.
While the material aspects of the digital work appear to be characterized
as ephemeral, lasting no longer than the phenomenological encounter
with its presentation, the aura of information suggests that the digital
itself transcends physical form: the digital work as immortal. An immor-
tality that is no longer associated with the uniqueness of an original which
acts as a warranty for all its copies, but with precisely the proliferation
of identical instances. A digital master which lives on in the successive
textual bodies in which it materializes, across different spaces (surfaces of
expression) and times (the evolution of digital technologies in both hard-
ware and software).
It is a paradoxical aura, which resides in a reproducible binary code
that is limitlessly copyable (although illegible to humans) and that,
depending upon the device in which it is embodied, makes its effective
presentation contingent, ephemeral. Moreover, it is, as Betancourt notes,
an aura that separates physical materiality from the context of the tradi-
tion in which it was produced and, instead, highlights both the contexts
of its effective reception and, further still, those of its use, as envisaged by
Benjamin. It is an aura which makes sacred the digital but not the digi-
talized, as this use often anticipates – and even encourages – the transfor-
mation of what is received: manipulation of the basic binary code. This
creates an obvious problem with accumulation and intellectual property:
access must be regulated, more so than ownership. And once access has
been regulated, the conditions of the derived work must be established.
Now, we are not only dealing with the confusion between production
and reproduction, but also between reception and postproduction. Let us
look at some examples:
1) Music fans not only play the tracks of an acquired product as often as
they like, they can also select their favorite songs, rename and recompile
them at will, producing a new, if unedited, set of tracks, or even edit or
sample them, post-producing the product to create personalized listen-
ing on a CD or an MP3 player’s playlist. This practice, which became
known in the industry as ‘sampling’ in the 1950s (with sampler albums
being compilations of various artists from the same label), is now a pre-
rogative of the listener. But the concept went from being an anthology of
tracks to being the creation of a new tune through mixing existing tracks,
something which is also within reach of the user. Two or three tunes
would be mixed to produce a musical mashup, a hitherto-unheard mix
of previously released and recognizable tunes.5 Video clips are another
format much favored by the fans of singers and groups, as well as (on the
crossover) by lovers of audiovisual creation. There are, of course, ‘official’
clips, but there are also anime music videos (AMV), an entire category
of alternative clips, and amateur clips, as well as a universe of home-
produced clips which employ images from highly diverse sources set to
music, ranging from tributes to the most outrageous parodies. There are
also lip-dubs (or mass motion sequence shots with playbacks of hit songs)
in which members of a collective generally choreograph a routine around
a song.6 And new categories of music videos are being created all the time,
driven by emulation and even competition. Listeners are transformed into
arrangers, their instruments come between the instruments (the ‘musical’
instruments) used for production, the competent performers thereof, and
their own listening. Is this, then, an interposition or a continuity of said
instruments?
2) Painting enthusiasts can download an image from the Internet or scan

a printed copy, modify, rename or label it at will, thereby appropriating it
(without necessarily avoiding any reference to the ‘original’). The afore-
mentioned painting by Munch is available on the Internet in hundreds of
different ways, as we have pointed above, with hundreds of variations on
the subject, whether they be for the better or for the worse. Photo enthu-
siasts act similarly, using photographs taken by others or from an image
bank and applying computer graphics to these materials. The humoris-
tic dimension of these collage techniques is self-conscious, as if the cre-
ators want to insure that the process of ‘cut and paste’ underlying the joke
remains evident. Interactive humor, funny photos, maniphotos, phanima-
tion, celebrity soundboards, and PowerPoint humor are recently coined
words describing these techniques (Shifman, 2007).
3) Movie-buffs and home moviemakers not only play movies and make
home videos or DVDs, they also edit, add sound, dub, insert subtitles
or signs, visual or sound effects, and design their own trailers. It is also
popular to compile anthologies of favorite scenes, organized by direc-
tor, actor, genre, or subject.7 A host of ad hoc terms is already in circula-
tion to describe all this audiovisual productivity on the part of the user:
synchros, i.e., split screens with windows showing simultaneous actions
viewed at different points in time;8 recaps, i.e., summaries of a TV sea-
son, for example, using a selection of dramatic highlights, often with a
voiceover or explanatory subtitles to link the scenes together;9 unofficial
trailers; alternative endings; interstitial stories which ‘fill in’ the gaps of
another product (what did so-and-so from such-and-such series do during
the missing two years?); spoilers, or unauthorized previews of an essen-
tial element of the plot or its denouement, some rather tongue-in-cheek;10
false trailers for non-existent films, or trailers in which the sound, logos, or
montage paradoxically change the genre of a well-known film; and home-
made clips at the boundary between the music and the video industry,
made by amateurs.
4) Readers of e-books, or of digitalized literary texts in general, show a

tendency toward underlining, annotating, and criticizing these texts. This
is obviously nothing new: we readers have been doing so since the dawn
of writing. What characterizes the current time is the obsession with shar-
ing these selected quotes, impressions, comments, and comparisons with
other earlier or later texts by adding to the original, thus extending and
diffusing them. The task of Google Books to digitalize all the books in the
world is complemented by the joint, collective, but no less titanic task of
giving these books their commentary, their replica, their gloss. In the most
elaborate cases, even with parodies, sequels, and prequels, this can mean
picking up threads which are intimated but not developed, or following
up with secondary characters who are relegated but show promise.
5) First, bloggers (more selective) and then social networkers (more fre-
quent and usual), the apex of this electronic Babel, combine the aforemen-
tioned multimedia skills and multiply circulation. We are dealing with
telematic activity and interactions between individuals and groups that
do not simply feed off a product, but moreover, off a productivity that is in
a process of continuous construction and acquires a precarious stability at

the moment in which it is accessed, only to be modified the next time, by
our hand or by that of another. Furthermore, the increasingly advanced
skills involved in browsing, production, postproduction, and circulating
all these different kinds of files give rise to a tidal wave of user-generated
content which encroaches upon all the aforementioned media (music,
illustration, photography, animation, audiovisual productions, written
texts, etc.) and sets them working synergistically through transmedia fic-
tional universes which are as complex as they are, quite consistently, joint
and collaborative.11
All of this does not strictly enter the dominion of the habitual Internet
user; it also falls within the still institutionalized artistic practices them-
selves – in other words, the fields of literary, plastic, cinematographic, or
musical arts – which have replicated this vast (post)productivity of the
‘sampler’ (Bourriaud, 2005) or ‘remixer’ (Manovich, 2005) in their works.
Thus: product, re-product and, finally, co-product? post-product? trans-
product? e-product? A product which is not only in transit, but is being
remade while it transits and because it transits. Said digital transit, then,
represents the happy encounter of the aura of an origin with the imprint
of the reproduction, as discerned by Benjamin. All this is accompanied
by the successive imprints of multiple reproductions which will keep on
coming, one after the other. Of course, some will only be reproduced as
streamings, downloads, or copy-and-pastes of an identical digital master,
but others will be veritable edits, as authentic author-izations: the auctor,
in the etymological sense, was the person who augmented (augmentation
and author come from augere, to increase, also giving rise, in a way, to
author-ize).12
Strictly speaking, more than being confusing, what production/repro-
duction and reception/postproduction do is share, to a great extent, the
same instruments and same actions. Acclaimed musicians, moviemakers,
videographers, press editors, publicists, and plastic artists increasingly
and decisively practice the technique of presenting the Internet-based
public, sometimes organized into very active communities, their partial
or completed works for the purpose of receiving feedback, reactions, pro-
posals, collaboration – all user-generated content (Jenkins, 2006b). Lev
Manovich questions whether, in this digital era, culture will not end up
being divided into discrete units designed to be copied and integrated
within larger modules, like LEGO bricks. Blocks which contain all of the
information required in order to be easily attached to others, to be adapted
to facilitate this attachment, and also to record, at any given moment,
the historical sequence of loans which, as a whole, result in the product
as it stands. Bricks which, moreover, are displayed in a quasi-unlimited
showcase in such a way that users can endorse them and express their
support for the changing contents. In other words, he foretells a ‘cultural
modularity’ in which, paradoxically a priori, there is no minimum delim-
ited vocabulary (given that the modular seems to require a finite series of
minimal units, the combination of which results in an exponential vari-
ety). This modularity does not reduce the total number of units to be com-
bined, but rather, it allows the modification of each unit during each use,
thereby guaranteeing an innovative final result (Manovich, 2005).
From the DJs of the 1980s to the current geeks who remix and fine-
tune cultural products that are in circulation, such as photographs, songs,
films, television series, videogames, and their corresponding promotional
subproducts (trailers, clips, promos, etc.) and return them to the Internet,
edited but remixable (lip-dubs, mashups, public movies), all the fan cul-
ture in general assumes a modular logic (Jenkins, 2006a, 2006b). These
interventions are, to a great extent, ironic and parodic (Shifman, 2007).
On the one hand, they recognize (and do not try to hide) this assembly of
preformed parts, citations, allusions, and intertextual gestures, and on the
other, they give value to a democratized creativity of diffuse and jointly-
owned authorship.13
From experience to experiment

Recently, cultural objects in their most noble form seem to aim to be
‘appropriated’ by the reader, listener, or spectator, not only as the object
of their contemplation, but also as an operation; not only as an experi-
ence, but also as an experiment. They are definitely more open to being
manipulated and handled; they offer a moment of reading, listening, or
contemplating, surely, while at the same time, there is an invitation to
write, compose, and design, to implicate oneself through participation
and co-production. In addition, we could say that modern technologies
which act as the means of support for cultural goods – literature, painting,
film, music – have substantially modified our way of understanding how

to deal with them.
Cultural experience was, before, a circumscribed activity, exclusively
applied to an object, and therefore intense and almost always intimate.
Meanwhile, today, a valued cultural experience is one that does not seem
to fix its attention on one particular point, unraveling it in detail, but
rather, it follows a trajectory which jumps from one point to another, stop-
ping at any specific point only long enough to gather momentum to move
on to the next interconnected point. It’s not a matter of diving down into
the depths to recover a hidden, though identified, treasure, but rather, it is
one of quickly surfing along the surface’s intermittently emergent crests,
which may crash over us and swallow us up if we stop too long.14
If we look closely, this is precisely how Internet works, with a hyper-
textuality that mines (or contaminates or sows) each text with links that
lead to all kinds of other texts, inviting us to jump from one to another
without having even, perhaps, finished reading the text displayed before
us, and which is already disappearing from view (although always recov-
erable) in our search for another which grabs our attention, and so on.
This same experience of connection is what hierarchizes Google searches:
the list of results is not ordered so much according to how many times
the word we are searching for appears in the text, but rather, according
to how many documents are linked to the text we are presumably search-
ing for, and which will therefore prove to be the most useful to us, pre-
cisely because these are the most connected documents on the Internet.
Therefore, these documents have the most interconnections between
pieces of knowledge that form a series which is practically infinite, but
which is especially broad and attractive at certain points (Battelle, 2006).
In today’s panorama, a heterogeneous public is presented with an
elaborated, but as yet unfinished and open-ended, product, presented
both as a ‘figure’, and as the possibility for ‘configuration’; as finished
pieces, and as an instruction manual for building something previously
unknown, foreseen but not present. Enjoyment of the product is achieved
not so much through mere contemplation, but rather, by creating a fin-
ished product, albeit it a provisional one, as there always exists the pos-
sibility of recovering the original condition and opting for a different
reconstruction – a finished product. The placement of an ‘order’, to the
contrary of what occurred during times of patronage, does not happen at
the beginning of the work, but upon its completion; it is not an order from
a client to a cultural producer, but rather, from the cultural producer to
the client, who appropriates the work not merely by purchasing it as part
of a lot identical to one acquired by many other buyers, but by finishing
it through an appropriation which is not strictly commercial in nature
and which presupposes (and this is the essence of the business) the cli-
ent’s access to similar instruments used in its production by the issuing
entity. This is the case with many current artistic approaches which take
the idea of ‘open work’ to its ultimate consequences, not only as regards
interpretative closure (mental), but also regarding physical participa-
tion and intervention (interactive installations, video art), and involving
entertainment-related technologies (karaoke, videogames, virtual reality,
video game consoles) and, in general, cultural experiences in which digi-
tization, interactive computerization, and advanced interfaces intervene.
If we include connection to the Internet, this opening-up of the process
is multiplied exponentially, and it is even more evident that 1) reception
and consumption are potentially creative (and digital platforms actively
promote this creative participation), 2) this user-generated content circu-
lates freely, open to new creative reappropriations, and 3) the increase in
culture owned by others neither undermines nor threatens our own, but
rather reinforces it through cooperative exchanges (Creative Commons
and copyleft licenses, P2P protocols for file sharing, circulation of free
software, etc.).
If, as Morin yearned for in the 1960s, the cultural industry were to
consist of a collection of mechanisms and operations through which cul-
tural creation was transformed into production, then the new paradigm
of production, which transfers completion and even endorsement of the
productive process to the reception of the product itself by a multitude of
possible destinations (perhaps partially predetermined, but with a great
degree of uncertainty nevertheless), should be christened with a name
that accounts for this mutation (Rodríguez-Ferrándiz, 2011). Terms such
as postproduction (Bourriaud, 2005), remixability or software culture
(Manovich, 2005), mass self-communication (Castells, 2009), amongst
others, have been proposed and already circulate. The old pairs of cre-
ation/enjoyment or production/consumption are insufficient and fail to
consider the complexity of the situation.
Conclusions
Since Benjamin, we have become used to speaking of an author’s work as
a production, and of the cultural industry as offering reproductions which
lack the aura of an original that was directly manipulated by its author.
This was a prerogative of cultural production over other types of indus-
trial manufacturing: no one would even think of considering a soft drink
can or an automobile off a Ford-type assembly line as either a reproduc-
tion or a copy, but rather as a product (Lash & Urry, 1994). However, we
do so with books, records, DVDs, or the publishing of pictorial works. We
have already observed that Benjamin was precisely aware of how pho-
tographic or cinematographic copies jeopardized the notion of original.
And we have observed how digital reproducibility extends and radical-
izes this tendency by definitively shattering the hierarchy of original then
copy, by consecrating digital files as auratic treasures which are no less
valuable for having been reproduced and copied, and which are, at the
same time, open to recreative manipulation, open to use (and abuse).
In brief, what we have explored here is the extension of the phenom-
ena: not only do production and reproduction converge, but they both
also converge with reception and postproduction. Not only is production
carried out bearing in mind reproduction, but it also depends on recep-
tion and postproduction. Nevertheless, it is not merely a matter of the
lector in fabula or the spectator in spectaculo, in other words, prefiguring
the model receptor in the text. The intended receptor is not only contem-
plative, but also participative: he or she must be capable of intervening
in, manipulating, and (provisionally) finishing the product. Therefore,
it is not a matter of merely acquiring the product (a possessive piracy, as
in the accumulative logic of libraries, record or video collections, which
are often inactive and inert – ROM, HD, or downloading logic, by the
person accumulating the material just in case there’s time later to watch,
read, or listen to it, who foresees enjoyment but might not be able to ful-
fill this desire). Rather, it is a matter of doing something with it, a piracy
which does not just involve collecting treasures, but reminting the coins,
adding the pirate’s own stamp, and making them available to others by
recirculating them, for free, a type of piracy which conciliates appropria-
tion and conviviality – RAM, access and streaming logic by someone who
does actually watch, listen, or read what he or she acquires, and does not
merely accumulate for accumulation’s sake, but enjoys the material. It is

this enjoyment that produces a comment, a recommendation, a critique
or an intervention – the (authorized) consumer as postproducer, to para-
phrase, once again, Walter Benjamin.
International Journal of Communication 6 (2012), 396–412 1932–

8036/20120396. Copyright © 2012 (Raúl Rodríguez-Ferrándiz).
Licence: CC-BY-NC-ND. Available at http://ijoc.org.
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Notes
1 ‘The Work of Art in the Age of Mechanical Reproduction’ was written in

1936, but not translated into English until 1969, in a book edited by Hannah
Arendt, Illuminations (Benjamin, 1969: 217–251). That was the year of the
Berlin Olympics, Picasso’s ‘Guernica’, Riefenstahl’s ‘Triumph of the Will’
and Chaplin’s ‘Modern Times’ – in other words, when old technologies were
new. Benjamin’s work has yielded a vast bibliography over the past 20 years,
particularly after the publication of The Arcades Project (Benjamin, 1999b).
Many relevant works can be found in the article by Isenberg (2001), while
New German Critique magazine has devoted several issues to the author: 17
(1979), 39 (1986), and 83 (2001). With regard to technical reproducibility in
Benjamin, see Buck-Morss (1989), Carroll (1998), Kaufman (2002), Koepnick
(2002) and several essays in Gumbrecht and Marrinan (2003) and Patt (2001).
2 One such occasion, which predates that quoted, is his ‘Little History of
Photography’ (1931/1999: 507–530), with the other two – subsequent
– occasions being ‘On some motifs in Baudelaire’ (1939/1968: 155-200),
particularly Epigraph XI, and some of the texts by the convulte J (Baudelaire)
of The Arcades Project (1999b: 228-386), which date from a similar period to
the aforementioned text (between 1937 and 1940).
3 Umberto Eco devotes several chapters of The Limits of Interpretation to

both serials of a work (#5 ‘Interpreting Serials’) and forgeries (#12 ‘Fakes
and Forgeries’; Eco, 1994). While Munch’s serials are similar to what Eco
describes in the case of De Chirico (non-identical copies by the author which
are but slight variations on the same theme), the ‘textual poachers’ we are
dealing with, whether analog (Jenkins, 1992) or digital (Jenkins, 2006b),
practice an intertextuality which does not seek to plagiarize, falsify, or
supplant, but rather, to play.
4 Gould argued that one should be free to ‘edit’ a sonata by Beethoven
or a fugue by Bach, cut into it unrestrictedly and apply post-production
techniques: ‘[I]n this way the composer, the performer and, particularly, the
listener, would be better served’ (Gould, 1990: 359). In fact, as Gould himself
would admit, the Fugue in A minor from volume I of The Well-Tempered
Clavier included in the record edited by CBS does not correspond to a unique
recording of his, but is a rearrangement of two different recordings.
5 Riders on the Storm by The Doors and Billy Jean by Michael Jackson are
mashed up here, in Billy Jean on the Storm: http://www.youtube.com/
watch?v=BMLFrwK7EYA.
6 One such example is the University of Quebec, with I Gotta Feeling by the
Black Eyed Peas: http://www.youtube.com/watch?v=-zcOFN_VBVo.
7 Selected fragments of the entire film catalog of Quentin Tarantino:
http://www.youtube.com/watch?v=6bdovgjn7BY&feature=related.
See also The murder scenes, one after the other, in The Sopranos: http://
www.youtube.com/watch?v=JhFeZZflUj4.
8 Using the film Elephant by Gus Van Sant, for example, http://www.youtube.
com/watch?v=HZ7aAuGukps.
9 Such as the 6th season of Lost: http://www.youtube.com/
watch?v=AOHVuJC1o1Y. See also this recap of The Sopranos: http://www.
youtube.com/watch?v=AsgRwxx7au0.
10 Like this from the Fine Brothers: ‘100 Movie Spoilers in 5 Minutes’. Pared-
down economic resources employed with a fine irony: http://www.youtube.
com/watch?v=hN5avIvylDw.
11 In other words, so-called transmedia storytelling, which is described as
the professional strategy for producing (and promoting) industrial culture
(Jenkins, 2006a; Scolari, 2009) consisting of expanding a fictional universe
through different media (film, TV, comics, books) and platforms (blogs,
forums, wikis, social networks), has its replica in the tactics of users, who
create an entire parallel and complementary narrative, colonizing the
unoccupied narrative spaces, the virgin lands of this universe. Television
series such as Lost (ABC, 2001-2006) and True Blood (HBO, 2008-), among
many others, and also franchises of publishing or movie origin (Harry Potter,
Lord of the Rings, Pirates of the Caribbean) have not only been expanded
through different media and platforms, but have also stimulated creativity
in the form of user-generated content. Production teams have often reused,
in terms of narrative, what was originally amateur content submitted free
of charge online. Three consequences can be highlighted of this strategy-
tactics mix in transmedia storytelling: 1) the potential for enjoyment which
can be generated by this way of audiences viewing, understanding, and
participating; 2) audiences’ increased skills and abilities for transmedia
surfing; and 3) the adoption and adaptation of the logic of games into mass-
media fiction, so that fictions are a place not only of contemplative and
essentially passive enjoyment, but also of active enjoyment which demands
working with the products, circulating them, enriching them, connecting
them with other fictional universes – a tendency toward resolving them
like a game.
12 Let us note that almost all of the definitions of digital piracy in circulation
(OED, Webster’s, Wikipedia) stress that it is the unauthorized reproduction
or use of something, such as a book, recording, computer program, film, etc.
It is paradoxical that condemnation of unauthorized copies now has little to
do with the actual author who is being copied and more to do with the entity
that holds the rights (the publishing house, record label, film distributor). And,
by contrast, that the person who challenges this authority often becomes
the author (let’s say aug-men-tor) of the author, in that etymological sense of
augmenting or extending an existing work without thereby corrupting it or
seeking to arrogate ownership or rights. The condemnation of digital piracy
indiscriminately lumps together the action of pirates who trade commercially
with works subject to copyright and the action of users who appropriate the
work to recreate it, augment it, give it new meaning and a new direction, and
then share their product. To identify such piracy, which is often non-venal
transit and recreation, with theft – as is done in an unskippable anti-piracy
film included in some movie DVDs – is unfair.
13 An urgent question must be raised at this point. It would be naive to ignore
the fact that the percentage of users who effectively participate creatively in
this postproductivity is, while growing, relatively small. Manovich provides
a pertinent figure: in 2007, only between 0.5 and 1.5% of users of the
most popular sites classified as social media (Flickr, YouTube, Wikipedia)
contributed with their own content. But for the same year, research
conducted by Michael Wesch shows that commercially produced videos
comprised only 14% of YouTube content, with the remaining 86% made
up of user-generated content. Small but highly active communities drive
much of this. An added complication, noted by Manovich (2008): how to
draw the dividing line between professional and amateur products? Is it that
professionals cannot imitate the ‘carelessness’, the homemade touch of regular
users? Is it that industry professionals (software or hardware manufacturers,
Internet or mobile phone service providers, the companies behind the social
media) cannot hide what they are, but use contributions to promote profitable
traffic to these pages?
14 By the mid-1930s, Benjamin was already speaking of that disconcerting mix
between the voracity of cultural and aesthetic stimuli from the public, and (at
the same time) the inconstancy, impatience, and dispersed average attention
span: ‘The film makes the cult value recede in to the background not only
by putting the public in the position of the critic, but also by the fact that at
the movies this position requires no attention. The public is an examiner, but
an absent-minded one’ (1969: 240-241). Not only do we find the urgency of
pronouncing an opinion here (a non-expert but nevertheless firm opinion), but
also the will to participate, for now, in the print culture:
For centuries a small number of writers were confronted by many thou-

sands of readers. This changed toward the end of the last century. With the
increasing extension of the press, which kept placing new political, religious,
scientific, professional, and local organs before the readers, an increasing
number of readers became writers – at first, occasional ones. It began with the
daily press opening to its readers space for ‘letters to the editor’. And today
there is hardly a gainfully employed European who could not, in principle,
find an opportunity to publish somewhere or other comments on his work,
grievances, documentary reports, or that sort of thing. Thus, the distinction
between author and public is about to lose its basic character. The difference
becomes merely functional; it may vary from case to case. At any moment the
reader is ready to turn into a writer. (Benjamin: 1969: 231-232)
See Eiland (2003) on these aspects of Benjamin’s work.

CHAPTER 17
The Gestural Image: The Selfie, Photography

Theory and Kinaesthetic Sociability
Paul Frosh
A selfie, whatever else it might be, is usually a photograph: a pictorial

image produced by a camera.1 This banal observation informs wide-
spread understandings of the selfie as a cultural category: ‘A photograph
that one has taken of oneself’ (Oxford Dictionaries Word of the Year,
2013: 1). Yet despite the selfie’s obvious photographic provenance, little
scholarly research has drawn systematically on the intellectual resource
most closely associated with the aesthetics of its host medium: photog-
raphy theory.
In a way this is unsurprising. The selfie is the progeny of digital net-
works. Its distinctiveness from older forms of self-depiction seems to
derive from non-representational changes: innovations in distribution,
storage and metadata that are not directly concerned with the produc-
tion or aesthetic design of images. As the 2013 Oxford Dictionaries
definition continues, the selfie is typically ‘taken with a smartphone or
webcam and uploaded to a social media website’. It is these innovations
that are thought to distinguish the selfie: ‘Instantaneous distribution of
an image via Instagram and similar social networks is what makes the
phenomenon of the selfie significantly different from its earlier photo-
graphic precursors’ (Tifentale, 2014: 11).
Recent research on transformations in personal photography in gen-
eral has been largely provoked by these non-representational develop-
ments (Lasén and Gómez Cruz, 2009; Lister, 2013; Nightingale, 2007).
Their influence has even prompted Gómez Cruz and Meyer (2012) to
proclaim the arrival of a new, ‘fifth moment’ in photography history. And
where aesthetic developments are foregrounded, they too appear to be
252 Paul Frosh
driven by device functions not principally concerned with image produc-

tion or design. Hence the immediacy, ephemerality and incessant perfor-
mativity of contemporary everyday photographs are primarily explained
with reference to the combined ubiquity, mobility and connectivity of
smartphone devices (Murray, 2008; Van Dijck, 2008; Van House, 2011).
Once non-representational technological changes are made ana-
lytically pre-eminent, what role remains for an aesthetically-oriented
and medium-specific intellectual tradition like photography theory? In
fact, the recent prominence of non-representational practices echoes a
recurrent tension in photography theory that has long divided scholars:
between an ‘ontological’ commitment to the (largely semiotic) ‘essence’ of
the medium, which tends to privilege the discrete photographic image as
an object of aesthetic analysis, and historical conceptualizations of pho-
tography as a fluctuating constellation of different devices, material cul-
tural practices, and representational forms (Batchen, 1997). This tension
between aesthetic object and socio-technical practice is even evident in
two of the adjective-noun compounds recently coined in contemporary
photography theory itself: the networked image (Rubinstein and Sluis,
2008) and algorithmic photography (Uricchio, 2011).
The selfie affords a productive vantage point on this tension. On the
one hand it appears to constitute an aesthetic and representational inno-
vation in everyday photography, potentially offering a degree of resis-
tance to non-representational emphases (similar claims could be made
for popular applications like Instagram and Hipstamatic). Moreover,
as a photographic genre, it invites attention to the pictorial conventions
underpinning generic identity: after all, one cannot recognize an image
as a selfie without looking at what it represents.2 Yet as with genre more
broadly, representational criteria alone are insufficient (Mittell, 2001).
Understanding that a particular image is a selfie (rather than just a photo-
graph of, say, a face) requires viewers to make inferences about the non-
depictive technocultural conditions in which the image was made (Frosh,
2001). It requires, among other things, that these viewers have been ade-
quately socialized through having seen, taken or heard tell of selfies.
The selfie thus foregrounds representational change while putting
the very term ‘representation’ in quotation marks as a contingent variable.
This makes it a timely ‘theoretical object’ (Verhoeff, 2009), a concrete
phenomenon that is good to think with about contemporary photography
The Gestural Image: The Selfie, Photography Theory and Kinaesthetic Sociability 253
and representation in general. The selfie prompts us to ask how it can be

explained using concepts fashioned to illuminate the traditional aesthet-
ics of photography, and how it might reconfigure those concepts to forge
new directions for theorizing both photography and digital culture.
In what follows, then, I propose to animate the conceptual fecundity
of the selfie by engineering some brief encounters with a number of terms
in photography theory: indexicality, composition and reflection. Together
these encounters will weave an argument – perhaps surprising, given its
emergence from a visually-oriented body of thought – that the selfie is a
‘gestural image’, and that we should not understand its aesthetics purely
in visual terms. Rather, selfies conspicuously integrate still images into a
techno-cultural circuit of corporeal social energy, which I will call ‘kin-
aesthetic sociability’. This circuit connects the bodies of individuals, their
mobility through physical and informational spaces, and the micro-bodily
hand and eye movements they use to operate digital interfaces.
Indexicality
Indexicality is the conceptual bedrock of traditional photography theory.
Based on Peirce’s notion of the index as a sign that stands for its object
through physical or causal connection, it designates the sense that photog-
raphy is distinctive because what it depicts had, necessarily, to be located
in front of the camera at the moment the photograph was taken. The pho-
tograph is described as an ‘emanation’ (Barthes, 2000) of the referent, or a
‘quotation’ (Sontag, 1977) from reality, since it is produced by light-sensi-
tive material reacting to the light reflected from the spatio-temporal field
exposed before the lens.
The supposed loss of photographic indexicality in a putative ‘post-
photographic’ era of digital image simulation was loudly debated in the
1990s (Mitchell, 1992; Robins, 1996). Recent revisions question the
simple analogue-digital binary, with claims that the substitution of photo-
electronic and computational processes for photochemical and darkroom
ones need not have eroded – though it may subtly have altered – photog-
raphy’s indexical quality (Soderman, 2007).
Given this intellectual commotion, what can we learn from the selfie
about photographic indexicality that has not already been said? Two
things: first, that the selfie as an index is less the trace of a reality imprinted
254 Paul Frosh
on the photograph than of an action enacted by a photographer; second,

that the selfie exploits indexicality in favour of connective performance
rather than semantic reference. These two things are intertwined, and
they reconfigure photography in relation to distinct dimensions of indexi-
cality that are often fused, which Doane (2007) calls ‘index as trace’ and
‘index as deixis’ (see also Niessen, 2011). The former dominates tra-
ditional photography theory, casting the photograph as equivalent to a
footprint in the sand: a material trace or imprint created by ‘contact’ with
its object, the photograph foregrounds the temporal relation of pastness
with its original event. Yet Doane claims that ‘index as deixis’ is equally
important. Deixis is the pointing finger, directing attention onto a present
object: as Barthes says, ‘the Photograph is never anything but an antiphon
of “Look”, “See”, “Here it is”’. (Barthes, 2000: 5). The connection to deic-
tic language – ‘this’, ‘that’, ‘here’, ‘now’, and personal pronouns ‘I’, ‘you’
etc. – is especially revealing. These terms acquire sense in reference to
a present context of discourse which constantly changes: where ‘here’ is
altered from one execution to another. The index as deixis operates in the
temporality of the mutable present, rather than of the salvaged past.
Like much everyday digital photography the selfie tips the balance
between these forms of indexicality. The advent of photography as a
‘live’ medium, utilizing digital networks to connect interlocutors in space
rather than in time, brings it closer to a conversational practice that draws
images and their referents into the immediate moment of discursive inter-
action (which applications like WhatsApp and especially Snapchat both
promote and exploit). It also turns the temporal oscillation of the photo-
graph as trace (Durand, 1993) – between the ‘now’ of viewing and the
‘then’ of the depicted scene – into a spatial oscillation between a proxi-
mal ‘here’ and a distal ‘there’. The selfie is a form of relational positioning
between the bodies of viewed and viewers in a culture of individualized
mobility, where one’s ‘here’ and another’s ‘there’ are mutually connected
but perpetually shifting (Garcia-Montes et al., 2006). It continually
remolds an elastic, mediated spatial envelope for corporeal sociability.
But the selfie does more than this: it deploys both the index as trace
and as deixis to foreground the relationship between the image and its
producer, since its producer and referent are identical. It says not only
‘see this, here, now’, but ‘see me showing you me’. It points to the per-
formance of a communicative action rather than to an object, and is a
trace of that performance. This performance is embodied. As Jerry Saltz

observes: ‘…selfies are nearly always taken from within an arm’s length of
the subject. For this reason the cropping and composition of selfies are
very different from those of all preceding self-portraiture. There is the
near-constant visual presence of one of the photographer’s arms, typically
the one holding the camera’ (Saltz, 2014: 4).
The selfie, then, is the culmination and also the incarnation of a ges-
ture of mediation. It is an observable ‘sensory-inscription’ (Farman, 2012)
of the body in and through technological means. The body is inscribed in
part into an already existing order of interpersonal signification – gestures
have meanings in face-to-face interactions – but it is also inscribed as a fig-
ure for mediation itself: it is simultaneously mediating (the outstretched
arm executes the taking of the selfie) and mediated (the outstretched arm
becomes a legible and iterable sign within selfies – of, among other things,
the ‘selfieness’ of the image). In order to understand more about how the
selfie communicates this sensory inscription, another term needs to be
brought into play.
Composition
Visual composition usually refers to the arrangement of elements within
the space of a picture and their orientation to the position of the viewer
(Kress and van Leeuwen, 2004: 181). One key feature of conventional
photographic composition that remained relatively unchanged across
the analog-digital divide is the spatial separation between photographed
objects and the photographer’s body. The depicted scene is produced
from a position behind the camera, a position almost always occupied
by the photographer and subsequently adopted by the viewer. Although
there is a venerable history of photographic self-portraiture (Lingwood,
1986), literally ‘putting oneself in the picture’ (Spence, 1986) relies on
technological ‘work-arounds’ like timers or remote control devices, the
use of reflective surfaces, or a human proxy. Taking a conventional photo-
graph means, as a rule, not being in it.
This ‘backstage’ of image-production generates a linear gaze through
the apparatus of the camera towards those being photographed. It also
encourages a directorial performance of spatial evacuation: photogra-
phers shooing unwanted objects off-frame as potential interferences.
256 Paul Frosh
Traditional camera design and use – of both analogue and digital devices
– means that the camera is not just a machine for making pictures: it is
a barrier between visible photographed spaces and undepicted locations
of photographing and viewing. Composition, the integration of elements
together ‘into a meaningful whole’ (Kress and van Leeuwen, 2004: 181),
is thus based on a foundational cleavage between seeing and being seen,
directing others and being (com)posed. Such compositional separation
tends to underpin asymmetrical power-relations between viewer and
viewed (Beloff, 1983; Frosh, 2001; but see Rose, 2010 on the complexity
of these relations), drawing its scripts from broader disciplinary ‘scopic’
regimes shaping social relations (Jay, 1988; Sekula, 1989; Tagg, 1988).3
Three features of smartphone design enable the selfie to challenge
this spatio-representational segregation: they can be held and operated
relatively easily by one hand, they display an image of the pre-photo-
graphic scene large enough to be viewed at arm’s length, and the inclusion
of front- and back-facing cameras. The first consequence of this challenge
is that the photographing self is easily integrated into the depiction. The
space of photographic production/enunciation is effortlessly unified with
the space of the picture itself, and not photographing oneself as part of
an event or scene becomes an aesthetic, social, political and moral choice
(Andén-Papadopoulos, 2014; Becker, 2013) rather than a sine qua non of
the photographic act. Group-selfies are particularly striking examples of
this transformation, where the photographer is usually at the forefront of
a mass of faces and bodies, visibly participating in the process of compos-
ing the image as it is taken.4
Additionally, the unified space of production and depiction becomes a
field of embodied inhabitation. The camera becomes quite literally incor-
porated, part of a hand-camera assemblage, whose possibilities and limi-
tations are mutually determined by technical photographic parameters
(available light, field of view, angle, etc.) and the physical potential and
constraints of the human body. The most important embodied constella-
tion consists of 1) moving one’s outstretched arm holding the smartphone
or tablet at a calculated angle before the face or body, 2) the sensorimo-
tor co-adjustment of those body parts which are to be photographed
(frequently the face and neck, and 3) the visual and spatial coordination
of these two in composing the image to be taken via the device’s screen.
The very term ‘composition’ is reconfigured through this constellation. To
‘com-pose’ acquires a hyphen: no longer does it refer to the arrangement of

elements in a representation whose origin it hides, but to the act of posing
together, mutually emplacing the photographing body and the depicted
figure (the famous Oscars Ellen DeGeneres shot). The dominant figura-
tion of the body shifts from the still, invisibly-directed pose of others in
traditional everyday photography, to the dynamic, visible, self-animated
gestural action of limbs and faces in selfies. That the body is both the plat-
form and the limitation of this new kind of self-depiction is evident from
the deliberately extreme examples of photographic pyrotechnics assem-
bled by projects like the ‘Selfie Olympics’, as well as in reflexive images of
oneself taking a selfie.5
These ‘athletic’ examples remind us that taking selfies is not natural
to the body: it is an acquired skill and requires practice, the attainment
of limbic and manual dexterity (activating the right button/icon to take
the picture while often holding the device at extreme angles to maximize
headspace), and the calibration of the body to technical affordances and
desirable representational outcomes. The selfie is both expressive and
disciplinary: this is the duality of most kinds of sensory inscription. Just
as the moving body is the platform for the smartphone, so the device is
the picturing agency that motivates, justifies and disciplines the body’s
performance. These two faces of embodied technicity are inherent, and
frequently explicit, in ordinary (i.e., non-athletic) selfies, combined – as
I have mentioned – in the visible arm gesture or in its implied presence.
Yet that gesture not only ‘composes’ technicity and embodiment in the
moment of image-production: it also constitutes a deictic movement of
the body that draws attention to the immediate context of image-viewing,
and to the activity of a viewer. The suggestive power and versatility of
this deictic movement of the photographing gesture towards the viewer
is vividly demonstrated in ‘Around the World in 360 degrees: 3 Year
Epic Selfie’ by Alex Chacon, a three-minute video stitching together the
photographer’s video selfies taken as he traversed ‘36 countries in 600
days using 5 motorcycles’. A key feature of the film is the use of the out-
stretched arm, and especially the prosthetic limb of a stick camera-mount,
to create a visual-corporeal lexicon of direct kinetic relations between
Alex’s body and the viewer: walking alongside, hand-on-shoulder, moving
counter-balance, circular dance, to name only a few.6 These (and other)
gestures invite the viewer to infer and adopt a physical position in relation
258 Paul Frosh
to the photographer. Manifested in the suggestion of bodily contact, they

propose a particular kind of sociable interaction: the act of accompanying,
and the subject-position of companionship.
Murad Osmann’s Instagram series ‘Follow Me’ provides a converse
yet parallel example of how a deictic gesture can generate kinetic rela-
tions between viewer and viewed.7 In this project each image is based on
an identical formal template, the intrusion of the photographer’s arm as
he (and by implication, the viewer) is led by the hand by a young woman,
always seen from the back in a different location. Unlike the broad lexi-
con of deictic and kinetic visual figures in Chacon’s film, Osmann’s series
demonstrates the power of a single gesture of implied physical move-
ment and sociable companionship sustained across multiple iterations.
As with Chacon’s project, however, the outstretched arm (or prosthetic
stick mount) doesn’t just show the photographer depicting himself. It
also draws the viewer in as a gesture of inclusion, inviting you to look, be-
with, and act.8
Reflection
Oliver Wendell Holmes famously observed that photography is a ‘mirror
with a memory’ (Holmes, 1859/1980: 74). This may have been meta-
phorically apposite to photography in general, but as we have seen it was
not literally applicable to most cameras. The popular iconography of the
selfie literalizes Holmes’ trope: rather than forming a barrier between
photographer and viewed, the smartphone camera produces a reflective
image for beholding oneself, apparently resembling nothing so much as a
pocket makeup mirror.
It is all too easy, then, to conceptualize the selfie’s gestural invitation
to look through a voyeurism-narcissism model of mediated performance
(Abercrombie and Longhurst, 1998): as others have noted, the accusation
of narcissism is one of the most common themes in public discourse about
selfies.9 While there is an enticing self-evidence to the accusation, it is
often unnecessarily reductive: with important exceptions like Mendelson
and Papacharissi’s (2010) analysis of Facebook ‘self-portraits’, it tends to
block further thought – regarding both selfies and narcissism – and fre-
quently ignores its own gendered assumptions linking young women with
fickle self-obsession.
Other interpretative extensions of the visual trope ‘reflection’ pro-

vide food for thought. The first, and most obvious, is that the selfie is a
reflexive image. Reflexive texts are usually understood to direct attention
to the conditions and context of their own presence, activity, or efficacy:
they are expressly self-referential (Stam, 1992). With regard to the selfie,
this observation itself has two applications. One is that the selfie is self-
referential as an image. It makes visible its own construction as an act
and a product of mediation. Losh (2014) calls this ‘transparent media-
tion’: parallel terms would include ‘hypermediacy’ (Bolter and Grusin,
1999). Not every selfie is reflexive in this sense, though the popular sub-
genre employing mirrors and screens suggests the achievement of playful,
generic self-consciousness.
More prosaically, and perhaps more significantly, selfies are a genre
of personal reflexivity. This is true of all selfies by definition: they show a
self, enacting itself. Selfies extend the photographic grammar of everyday
communication: they are an instantly recognizable visual correlate to the
linguistic self-enactment routinely performed by reflexive verbs. Indeed,
their ability to combine transparent mediation and personal reflexivity
reveals the very instability of the term ‘self’ as a deictic shifter, fluctuat-
ing between the self as an image and as a body, as a constructed effect of
representation and as an object and agent of representation.
Tied to techno-cultural conditions of synchronous connectivity with
others, the self-enactment elicited and shown by selfies is simultaneously
mediated, gestural and sociable. These three features combine in the invi-
tation to the viewer implicitly made by the outstretched arm. They also
converge through a further twist in the trope of ‘reflection’: the centrality
of imitation and mirroring to human cognition, emotion and communica-
tion. Psychological work on imaginative projection and mental simulation
(Currie and Ravenscroft, 2002), neurological research on mirror neurons
(Gallese, 2005), and aesthetic scholarship on make-believe as the basis for
mimesis (Walton, 1990), despite important differences between them,
connect human responses to representations with sensory and mental
processes that imitate depicted states – especially, though not exclusively,
the motor activity of the body. Put very crudely, responses to representa-
tions are built upon embodied simulation of what is shown: neurological
and/or unconscious mental processes that perform bodily and sensory
imitations ‘offline’.
260 Paul Frosh
These ideas, though contested within their various fields, are extremely
fertile for thinking about the selfie as a gestural invitation to distant oth-
ers. They enable us to conceptualize the selfie as a sensorimotor (rather
than merely sensory) inscription of a bodily gesture into a still image that
summons us to do more than look. The selfie invites viewers, in turn, to
make conspicuously communicative, gestural responses. Sometimes,
viewers respond to selfies in kind, taking reactive selfies that themselves
summon further response: here sensorimotor mirroring is almost literally
achieved. In most cases, however, the action is displaced into other physi-
cal movements that execute operations via the social media platforms on
which the selfies are seen: ‘like’, ‘retweet’, ‘comment’. Like the selfie, such
operations are also performed through sensorimotor actions – actions
that are semi-conscious yet habitual to the degree that we might even
call them ‘reflex’: fingers swiping and tapping apps on touchscreens, or
scrolling, moving and clicking a mouse attached to a desktop computer.
In Osmann’s ‘Follow Me’ series, for example, viewers cannot literally fol-
low the woman’s outstretched arm into the image, but the kinetic power
of the gesture redirects this sensorimotor potential to a different opera-
tion of the hand, and a substitute performance of following: clicking on
the ‘Follow’ icon next to the photograph in the Instagram interface. As a
gestural image, then, the selfie inscribes one’s own body into new forms of
mediated, expressive sociability with distant others: these are incarnated
in a gestural economy of affection as the ‘reflex’ bodily responses by which
we interact with our devices and their interfaces, through the routinely
dexterous movements of our hands and eyes.
Conclusion: the selfie, the phatic body and kinaesthetic sociability

We have moved far from the primarily visual terms of traditional photog-
raphy theory and the conventional uses of indexicality, composition and
reflection. These terms have been steered towards recent conceptualiza-
tions of photography as an embodied performance and a material practice
(Edwards, 2012; Larsen, 2005), intersecting with accounts of the corpo-
reality of digital culture and its organization of affection (Hansen, 2004).
The motivation behind this rethinking of core terms is not mere theoreti-
cal whimsy. Rubbing these concepts against the grain of the selfie reveals
their enduring productiveness for thinking about photography. It also
reanimates photography theory as a truly aesthetic project, in that it is

concerned not just with visual semiotic modes, but with broader somatic
and sensory dimensions of cultural experience and practice.
That practice is sociable. ‘The impulse to sociability distils, as it were,
out of the realities of social life the pure essence of association, of the asso-
ciative process as a value and a satisfaction’ (Simmel, 1910/1997: 125).
The selfie – deictically indexical, inclusively com-posed, reflexive and
reflex – alters and deepens the relationship between photographic media-
tion and the impulse to sociability.
Two final observations will clarify this claim. The first is that the
selfie is linked to phatic communion, ‘a type of speech in which ties of
union are created by a mere exchange of words’ (Malinowski, 1923: 315),
whose primary purpose is the production, expression and maintenance
of sociability. Miller (2008) argues that contemporary networked culture
accentuates a phatic culture of non-substantive communication mediated
across distances: his examples are primarily drawn from the banal verbal
messages on Twitter and other social network services. The selfie repre-
sents a parallel process to this mainly verbal phenomenon: the production
of the mediated phatic body as a visible vehicle for sociable communica-
tion with distant others, who are expected to respond.
Response is crucial: phatic exchanges stage sociability as a binding
affective energy transferred between individuals in interpersonal set-
tings, and response is an embodied social reflex – it is hard not to per-
form it. Highly ritualized and yet profoundly routinized, phatic utter-
ances demand to be requited (Coupland, Coupland and Robinson,
1992). Failure to acknowledge the nod of a passing acquaintance or her
casual ‘how are you?’ is easily perceived as an expression of non-recogni-
tion and social exclusion. Yet how are mediated exchanges of responsive
phatic energy made possible through the representational form of a still
photograph?
This is where the second observation becomes important. The selfie
is a pre-eminent conductor of embodied social energy because it is a kin-
aesthetic image: 1) it is a product of kinetic bodily movement; 2) it gives
aesthetic, visible form to that movement in images; 3) it is inscribed in
the circulation of kinetic and responsive social energy among users of
movement-based digital technologies. As a kinaesthetic image, then, the
selfie makes visible a broader kinaesthetic domain of digital culture that is
262 Paul Frosh
relatively overlooked as an object of analysis. This is the limbic, gestural

register, overtly apparent in games systems like Wii and Kinnect, that
creates a circuit for mediating social and corporeal affective energy by
intersecting with two other registers of embodied technicity: ‘the mobile’
– the mediated mobility of whole bodies in physical and augmented
space provided by locative technologies (the body as a single moving data
point), and ‘the operative’ – the habitually nimble coordination of hands
and eyes used for navigating the virtual space of interfaces (body parts as
media operators). The selfie is thus a new phatic agent in the energy flow
between bodily movements, sociable interactions and media technologies
that have become fundamental to our everyday, routine experience of
digital activities: part of what Hjorth and Pink (2014), following Ingold’s
work, call digital ‘wayfaring’. It is a sign not only of digital photography’s
agency as a form of popular depiction, but of the further transformations
of everyday figural representation as an instrument of mediated, embod-
ied sociability.
An earlier version of this piece was published in International Journal

of Communication, vol. 9 (2015). http://www.ijoc.org. Licence:
CC BY-NC-ND.
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Notes
1 The author would like to thank Zohar Kampf, Ifat Maoz, Amit Pinchevski,
Limor Shifman and Julia Sonnevend for their readings of an earlier version of
this article.
2 The need for at least basic representational criteria is evident from the
sampling design of projects like Selfiecity (http://selfiecity.net/#dataset): ‘To
locate selfies photos, we randomly selected 120,000 photos (20,000-30,000
photos per city) from a total of 656,000 images we collected on Instagram.
2-4 Amazon’s Mechanical Turk workers tagged each photo. For these, we
asked Mechanical Turk workers the simple question “Does this photo show a
single selfie?”’.
3 Significant controversies about the historical stability of visual modes in
modernity are elided here for lack of space. Crary (1992) is well known
for disputing any simple claim of continuity between the photographic
camera, 19th and 20th century visual regimes, and the ‘camera obscura’
model of vision that preceded them. Jay (1988) associates photography with
two different ‘scopic regimes’ connected with painting, and also argues
that photography simultaneously strengthens and undermines modern
‘ocularcentrism’ (Jay, 1995).
4 Ellen DeGeneres’ group Oscar selfie from 2014 is a perfect
illustration of this point: http://www.smosh.com/smosh-pit/
photos/30-hilarious-pics-selfie-olympics.
5 See ‘The 31 Best Selfies From The First Annual Selfie Olympics’ on
Distractify, http://old.distractify.com/news/the-best-selfies-from-the-first-
annual-selfie-olympics-i-cannot-believe-how-far-people-took-it.
6 Alex Chacon ‘Around the world in 360° - 3 year epic selfie’: https://www.
youtube.com/user/chaiku232.
7 Murad Osmann #followmeto Times Square, http://instagram.com/

muradosmann.
8 Purists may question whether Osmann’s images are really selfies. The
photographer’s arm is a perpetual visual synecdoche for his presence in his
own images: hence if they are not ‘true’ selfies they are sufficiently close to be
of relevance. Thanks to Gefen Frosh for help on this point.
9 For a critique of the popular (and scholarly) charge that the selfie is
narcissistic, see The Carceral Net: http://thecarceralnet.wordpress.com.
CHAPTER 18
The New Technological Environment

of Photography and Shifting
Conditions of Embodiment
Mika Elo
In 1889 George Eastman, the founder of Eastman Kodak Company,

introduced the No. 1 Kodak camera with the catchy slogan ‘you press the
button, we do the rest’. While photography still involves pressing the but-
ton the ‘we’ and the ‘rest’ have transformed significantly during the last
few decades. In the age of information, ‘photography has come to exist
within a new technological environment’, as Martin Lister aptly puts it
(2007: 251). This shift has wide-reaching cultural consequences that also
involve our bodily existence, even if no significant changes can easily be
recognized at the level of the trigger finger.
It is a widely recognized fact that images are involved in thinking pro-
cesses. Their status, however, has been heavily disputed. The figurative
elements of thinking have been seen now as a sign of weakness of think-
ing, now as its innermost strength. Logical empiricism and early romanti-
cism could be used to mark the two extremes in this regard.
Thinking, however, does not only rely on imaginative elements that
refer to our bodily experience; it also takes place in the body. Body is
the place where the intellect and the senses come together and consti-
tute meaningful thinking. Referring to Immanuel Kant’s ‘transcendental
aesthetics’ we could say that the body schematizes. It makes an ‘image’
of reality, and, at the same time, takes part of it as an image-like unit.
Further, the question as to whether and how thinking finds its place in
images is a theme taken up by several philosophers and media theorists.
It is all but self-evident how to demarcate the place of thinking with
The New Technological Environment of Photography 269
regard to living and non-living bodies and the images they, in one way or
another, embody.1
In the discussions concerning the relations between image, body and
thinking, interestingly enough, attention has often been turned to pho-
tography. In Jacques Rancière’s discussion of the pensiveness of images,
photography constitutes a paradigmatic example (2009). In How Images
Think Ron Burnett takes up photography as a good example of intelli-
gence programmed into images (2004). Jean-Luc Nancy, in turn, has paid
attention to an analogy between the Cartesian cogito and photography
(2005). He writes: ‘Every photograph is an irrefutable and luminous I
am … Like the other ego sum, this one is made explicit as an ego cogito.
Photography thinks …’ (Nancy, 2005: 105, emphasis in the original).
Nancy also insists on the inseparability of body and thinking in Descartes:
‘for Descartes, the res cogitans is a body’ (Descartes, 2008: 131).
Against this background it seems that image, body and thinking
relate to each other in a circular way: both body and thinking make use
of images, both images and bodies think, and both thinking and images
involve a body. Should one break this circle or should one dive into it? I
choose the latter: I dive in, since I think that this seemingly vicious circle
can be turned into a productive one, even if it soon becomes obvious that
one touches here upon the limits of conceptualization.
I want to ask how photography contributes to this frame of ‘bodily
schematism’. I will focus on the question of haptic realism and the way it
builds on the interplay of three aspects of embodiment that I would like to
call (1) physical body, (2) phenomenological body and (3) libidinal body.
The notion of ‘haptic realism’ refers here to the peculiar role that touch-
ing (both in tactile and in affective terms) plays in representations that are
considered realistic. Using these terms, I will develop a hypothesis that
aims at indicating how a certain shift in the cultural status of touching
might contribute to reshaping the ‘photographic’ conditions of embodi-
ment in the age of information.
Photographic distance and proximity

It has become one of the commonplaces of recent media theoretical
debates to state that digital media transform the frame of human expe-
rience. It is not difficult to find a consensus on this general level of the
270 Mika Elo
diagnosis of a shift. It is easy, for example, to agree on the fact that digital
media are changing our sense of time and space – the conditions of our
bodily existence – in many ways. Distance and proximity, both in physi-
cal and mental sense, take new forms. The task of theoretically articulat-
ing the details and the transformation mechanisms of experience that is
at stake here is, however, a much more complicated matter and leads to
numerous questions and debates.
In these debates photography is often claimed to be an outmoded
medium as we live in digital or even post-digital culture. Photography is,
however, booming like never before, both in terms of quantity of images
produced and multiplicity of new photographic technologies and prac-
tices. In its current state of rapid transformation and diversification
photography shows rich cultural potential, a situation comparable to
the first decades after the invention of photography in 1839. As a con-
sequence, photography research is facing new challenges and gaining
new importance.
Today, photographic technologies are linked to new production and
publishing structures that alter the ways photographs circulate. This has
multifaceted social, economical, political and theoretical consequences
that are difficult to decipher. What to think, for example, of the fact that
with the help of metadata that accompanies the digital image, moments
of capturing, processing, presentation and distribution can be automati-
cally interlinked in ways that go beyond visual mastery of spatiotempo-
ral relations? To use Lev Manovich’s terms, it would seem that digitally
mediated photographs are part of another kind of ‘cultural interface’ or
‘cultural software’ than film-based photography (2001). The cultural sta-
tus of photographic images is undergoing a transformation. My question
will be: how to articulate this in terms of ‘bodily schematism?’ How are
the intimate connections between body, thinking and photography cur-
rently changing?
The sense of touch offers a productive starting point for an enquiry
into these questions. The highly ambivalent role that touching has in
western thinking is symptomatic of the tensional relation between physio-
logical, mental and technical aspects of sentience. Touch twines together
physical and psychical movements and intensifies them in pleasure and
pain. To touch is always, in one way or another, to touch a limit, to push it
and to test it, and, in the same instance, to attest to it. Touch is sentience
at the limits, and thus an exemplary figure of reconfiguration.
In contrast to other senses, at least seemingly, the sense of touch makes
the sensing and the sensed coincide. When I see a stone, it is ‘out there’
and does not see me, but when I touch that stone, it is ‘right here’ and
touches me. This sense of concreteness and immediacy lends the sense
of touch a certain credibility. A seen stone can be made of plastic even
if it looks just like a stone, but when I touch it I can feel the material. It
is due to this fullness of touching that the tactile metaphor of ‘grasping’
can stand for ‘fully understanding something’. From this point of view
the sense of touch appears as uncomplicated and immediate. On closer
inspection, however, its status as a sense is rather difficult to grasp. In fact,
it is more appropriate to speak of senses of touch, since touching exceeds
the tactile world and encompasses also immaterial aspects of experience.
Due to its multifaceted characteristics touch also challenges representa-
tional thinking in many ways (Elo, 2012).
Photographs make this evident in a poignant way when they touch us
at the same time as they withdraw themselves from the realm of tangibil-
ity and meanings. As Margaret Olin points out, there is a tension between
the ways in which photographs involve looking and touching: ‘the two
activities seem to alternate like a blinking eye, as though we cannot do
both at the same time’ (Olin, 2012: 2). This implies that our grasp of pho-
tographs does not take place in the light of knowledge only. One might
recall here also the thought-provoking claim that Roland Barthes makes
in Camera Lucida, according to which ‘a photograph is always invisible’
(Barthes, 1981: 6). Visibility falls short of explaining the ways in which
we relate ourselves to photographic images. A photograph is touching
when it provokes speech by being mute, and when it opens up a space for
thinking by a gesture of closing itself off, by being individually separate
and distinct. In other words, photograph’s entry to the realm of represen-
tations is mediated besides vision also by a distant touch – not unlike an
eye contact that seizes the gaze only as absent (Olin, 2012: 3).
Touching is a moot point in western conceptions of embodied experi-
ence due to its peculiar role as a mediator between the material and imma-
terial aspects of reality. Different conceptual articulations and arguments,
however, almost invariably share the ‘haptocentric’ idea that touching is a
way of locating and guaranteeing the contact between different elements
272 Mika Elo
of experience (Derrida, 2005). On this basis, reality is understood as

being-in-touch-with-something-real. The matter is further complicated
by the fact that the different parties to this contact have many names in
our tradition: soul, mind, psyche, reason versus body, flesh, sensuality, etc.
Correspondingly, the contact itself has been studied from the point of
view of religion, intuition, reflection and synapses.
Touch, as a mediator between processes of signification, affectivity
and materiality, figures prominently also in discourses on photography.
Various forms of contact play an important role, especially whenever pho-
tography is inscribed into the tradition of ‘true images’ (vera icon) or ‘self-
generated images’ (acheiropoietoi). Variations of this scheme can be found
in Henry Fox Talbot’s ideas of ‘natural magic’, C. S. Peirce’s ‘indexical’
sign function, André Bazin’s ‘objectivity’, and Roland Barthes’s discourse
on ‘punctum’ (Geimer, 2011: 28-30). With regard to the digitalization
of photography the role of touching in its relation to seeing is, however,
highly ambivalent. This is not quite unexpected, since, in the experiential
horizon of digital technology, the status of touch as a guarantor of tangible
reality would appear unstable, as a great deal of what we consider real
is anything but tangible – even when we find it touching. At the same
time, touch as tactility plays an important role in various forms of inter-
face design. There the implicit aim is to functionalize touch and to inte-
grate it into a system of digital mediations in order to increase the sense of
instantaneity and realism. In these settings, touch tends to become repre-
sented as a sense that works in synchrony with vision offering a support
for optical intuitionism. The question arises of how to relate tangibility to
the conceptual, affective and mental dimensions of touch or feel.
In the 1990s much of the discussion concerning the digitalization of
photography focused on questions of difference between the digital and
the analogue. Digitalization was often seen as a fundamental shift com-
parable to the invention of phonetic writing (Stiegler, 2002) or that of
central perspective (Mitchell, 1992). These debates led to various recon-
siderations of the peculiar convergence between notions of photographic
realism and discourses of indexicality (Frohne, 2002; Green and Lowry,
2003; Wortmann, 2003). Today, as photography has come to exist within
a new technological environment, questions of connectivity, mobility and
metadata are also starting to play an important part in considerations of
the photographic ‘reality effect’. In Frieder Nake’s terms, we could say
that at the same time as there are ever more invisible indices on the ‘sub-
face’ that are made operative in the construction of photographic ‘real-
ity effects’, the digital ‘surface’ is modelled on photographic looks familiar
from film-based photography (Nake, 2008). Photoshop filters such as ‘film
grain’ and ‘lens flare’ are in this respect telling examples.
What strikes me in these debates is the way in which most concep-
tions of photographic evidence tend to rely on ideas of continuity and
causality. Photographic ‘reality effect’ – regardless of whether it is held to
be a result of context-related signification or material mediation – seems
to be modelled on the ‘haptocentric’ idea according to which the ‘real’ is
something we can grasp mentally or touch physically, and, ideally, both in
a synchronous way. In short, the rhetoric of photographic realism builds,
in one way or another, on the continuity of chains of reference.
At first glance there would seem to be a clear contrast between mental
continuity and sensuous contiguity, between the sign and the trace. On
closer inspection, however, we can discern that the trace-like character of
the photographic image relies, in the last instance, on some kind of autho-
rization, an ‘authorizing legend’ that establishes the continuity of chains
of reference (Wortmann, 2003). It is telling that even if photographs (and
the various layers of metadata attached to them) can be used as pieces of
evidence in court, they cannot replace a testimony. The photographic
trace needs to be authorized, i.e. ‘culturally generated’ (Wortmann, 2003:
222). The other side of the coin is that signification processes need to be
embodied, i.e. bundled and incorporated, in order to be effective.
Haptic realism
I would go as far as to claim – this is my hypothesis – that the very notion
of photographic realism is ‘haptocentric’ in the sense that it tends to func-
tion as a vehicle for reproducing the idea of touch as an objective sense,
i.e. as haptic sense operating in the realm of physical bodies. In short,
visual capture combined with perceptual and cognitive recognition tends
to objectify bodies.
This operation tends to conceal something that we, following
Bernhard Waldenfels, could call the ‘pathic moment’ of touching
(Waldenfels, 2002: 14-16). The term ‘pathic’, derived from the Greek
word pathos, refers to sensibility, affectedness and suffering. Inherent
274 Mika Elo
to the term, although normally ignored, is the concrete sense of being

exposed to something excessive and unexpected that can even leave pain-
ful marks, such as wounds. In a word, ‘pathic moment’ refers to exposede-
ness that is implicated in all forms of touching.
Following Waldenfels it can be argued that as regards the phenom-
enological body, touching constitutes a prototype of ‘pathic experience’
(Waldenfels, 2002: 71). It is the felt sense of being in the world, of being
exposed: to touch is always also to be touched. Although touching is con-
tact with the touched, there remains something inaccessible and with-
drawing, something even untouchable inherent to the touched. This
withdrawal lends to the contact an affective tension: the touched becomes
touching. In other words, touching is over-determined by otherness as
strangeness, and it turns out to manifest traits of a ‘foreign-sense’, with
respective ethical significance (Waldenfels, 2002: 64). This elemental
asymmetry tends to be ruled out when touching is studied in terms of
immediacy and symmetry of a contact.
As a prototype of ‘pathic experience’ touch turns out to be a com-
plex field of sensing and feeling. In short, it is the making sense of vari-
ous encounterings. This elementary function implies that when we
consider the sensory distance, we cannot take the separateness of sensor
and sensed as our point of departure, because to be exact, they are only
articulated as such in touching. Furthermore, the question what should
be invested in the positions of sensor and sensed is historical. To be able to
study the suspension of sensory distance we must take into account ‘phe-
nomenotechnics’, i.e. the technical and technological conditions of each
particular time, since the experiences of distance and proximity are also
always articulated in relation to them (Waldenfels, 2002: 361-2). This
shows how the pathic structure of touch brings out the elemental role of
technics in the constitution of experience.
My hypothesis is that in the ‘haptic realism’ the photographic contact
is conceived of in terms of immediacy and continuity, despite its obvi-
ous asymmetry. This takes place predominantly in the name of visibility.
This implies that, as ‘hapto-visual’ appropriation, photography tends to
reduce different dimensions of touch to tactility, that is, to an order where
all distinctions are made between the same and the other and where there
is the structural possibility for a third party to assess these distinctions.
In contrast to this realm of objective contact between visible surfaces of
physical bodies, touch as exposedness has to do with existential integrity,

a depth, from which any objectifying third party is excluded. This pathic
moment of touching is about separation between own and alien, between
self and stranger, and remains a matter of singular experience. Touch as a
pathic sense is a sense of exclusion of a third party.
‘Haptic realism’ would thus be about conflating or confusing these
two orders. It would be about equalizing the ways in which distinctions
between the same and the other can be made and the ways in which a self
separates itself from a stranger. In other words, in haptic realism phenom-
enological bodies would, tendentiously, be modelled on physical bodies.
Here photography builds on a long tradition, since this kind of haptocen-
tric conception of the sense of touch has been operative in western think-
ing from Plato to Husserlian phenomenology as, for example, Jacques
Derrida has painstakingly shown (2005).
The tendency to confuse these registers derives form the visual accu-
racy of photography as light-writing. This has consequences as regards
both material mediation and signification processes. With regard to
material mediation, the optical laws of light-writing suggest a natural
link between the iconic and the indexical aspects of the depiction. As
regards signification processes, in turn, the visual accuracy of the photo-
graphic image makes it more tempting to look through the image and see
it as a visual representation of an absent thing than to see the image as
a strange presentation that brings forth something which finds its origin
in the image itself. In both cases there is a tendency to conflate iconic-
ity and indexicality, and to measure photographic evidence in terms of
visual likeness.
Formatting embodied experience

Digital forms of photography both reaffirm and destabilize this link
between iconicity and indexicality. On the one hand, the relation between
the ‘subface’ and the ‘surface’ tends to be conceived of (and programmed)
in terms of hapto-visual appropriation. On the other, the affective tension
potentially involved here turns out to be non-programmable. I try to expli-
cate this ambivalence with regard to the third aspect of embodied experi-
ence that I introduced at the outset: the libidinal body.
276 Mika Elo
Here I would like to take up the interesting argument made by

Cathryn Vasseleu that digital technologies contribute to the ‘formalization
of touch’ by instituting touch as an objective sense – with the objective of
making contact and staying in touch (Vasseleu, 1999: 159).2 According to
her, digital technologies tend to prioritize haptic appropriation and grasp-
ing by detaching the objective side of touching from its affective quali-
ties. The result is an enhanced polarity between two interacting modes of
touching: hypersensitive ‘ticklishness’ that is detached from all functional
object relations and ‘haptic touch’ exemplified by the omnipotence of the
finger as regards the horizon of real-time telecommunication. This has
implications for the libidinal body. This is also the decisive point where
I see that digitality changes something in the intricate interplay between
image, body and thinking that I call ‘bodily schematism’.
In so far as ‘ticklishness’ is a domain of tactile experience that is out of
self-coordinatable control, it cannot have any pre-programmed function
in digital telecommunication networks, since these are built on the idea
that being in contact equals perception that one is in touch with someone
or something. It nevertheless plays an important role in digital tactility.
The enhanced polarity between the two modes of touching that
Vasseleu discerns can be seen as a symptom of a transformation of tactile
experience that finds its articulation also in the new technological envi-
ronment of photography. This enhanced polarity becomes tangible in
situations where the feedback structure of an interface is engaging at the
same time as it lets the lability of the mediated contact come to the fore.
Various forms of visual live streaming and instant photo sharing could be
used as examples of this.
The psychodynamics of these operations can be studied in terms of
Freudian vocabulary. In his article on denial, Sigmund Freud foregrounds
parallels between thinking and perceiving by suggesting that they are
both based on a ‘palpating impetus’ (tastender Vorstoß), that is, a feeling
and testing of the limits between inside and outside. This tactile process
of demarcation offers a basis for psychic structures and various defence
mechanisms, such as denial. Freud states that repressed representations
can enter into the consciousness under the precondition that they are
denied. Denial is a process of rationalization that disconnects affectivity
from representation. The integration of repressed representations into
consciousness takes place only on an intellectual level, and the affective

implications of the repressed are cut off (Freud, 1999: 12–15).
Denial depends on an intellectual judging function (intellektuelle
Urteilsfunktion), which concerns questions of inclusion and exclusion
(13). The ego decides if something is to be taken in or excluded. The
reverse side of this intellectual decision is something Freud calls ‘reality
testing’ (Realitätsprüfung) (14). The ego tests if an intellectually accepted
and thus internalized representation also reappears in perceived reality.
What is at stake in both functions is a decision between the inside and
outside. The subjective exists only inside, whereas everything that counts
as objective must exist outside as well. This double operation of internal-
ization and reality testing makes sure that the relation between the inner
representations and their counterparts in outer reality can be mastered.
Against this background, ‘haptic realism’ in digitally mediated pho-
tography can be understood as denial of the ambivalence of touch. It is
an operation that secures the division between the inside and the outside
by representing the affective and physical aspects of contact as relatively
autonomous dimensions. Hereby, tactility is prioritized and made into the
paradigm of touching. Further, as a media technological form of denial
‘formalization of touch’ appears as a ‘reality test’ that contributes to con-
solidating those patterns of communication and affective behaviour that
fit to its formats.
Following Bernard Stiegler one could also take up Freud’s nephew
Edward Bernays’ theory of industrial manipulation of libido, according to
which ‘the fight against economic crises required harnessing consumers’
desire to lead them to consume things they did not need’ (Stiegler, 2011:
224). As the facilitation of the passage from need to desire this ‘harness-
ing’ allowed for the manipulation of the desire itself, because the passage
is constituted by phantasm, i.e. the realm of objects that has reality only
in the framework of desire. In other words, the harnessing of consumers’
desire is like set design as regards the staging of the desire in a phantasm.
For Stiegler, the central question is, who is in control of this set design? In
his analysis, the globalized culture industry has led to intensified exploita-
tion of libidinal energy that accelerates the decomposition of desire into
drives. In his scenario, finance capitalism itself, epitomized by the short-
term investments of the stock market, becomes drive based. ‘[T]he rule of
278 Mika Elo
the short term is the rule of the drive. The drive wants everything right
away: it wants immediate satisfaction’ (Stiegler, 2011: 226).
With regard to the new technological environment of photography,
the phantasmatic structure of the libidinal economy becomes tangible, if
we think of the ways in which various forms of interactivity that involve
photographic images endow the user with a sense of power at the same
time as the status of the objects gained access to remain suspended.
Typically, the developers of multimodal interfaces set as their goal not
only the richness and realism of sense feedback but also the pleasure that
the user can experience. The idea is to have everything related to the sys-
tem smoothly to hand. When this happens, the pathic moment of touch
and the ethical dimensions of feedback remain in a dead angle. The focus
is on feedback that affirms recognition and forms in its functionality a cir-
cle that feeds the sense of selfpower.
Conclusion
The difference between ‘haptic realism’ in film-based and in digitally
mediated photography, according to the initial analysis presented here,
would thus lie in their different ways of enhancing hapto-visual appro-
priation. Whereas the haptic realism of film-based photography tends to
reduce touch to tactility by modelling phenomenological body on physi-
cal body, digital environments add to this an affective shortcut by custom-
izing information with regard to the physical body (and its metonymic
figure, the omnipotent finger). In their new technological environment
photographs engage the viewers, or perhaps more precisely the users,
more and more often by being hotspots. With regard to the tensional
relation between vision and touch this implies that it is the affective link
between the user’s body and digital information that tends to motivate
the visual appearance of media contents in digital culture, whereas in pre-
digital visual culture the most powerful substrate of affectivity was made
up by visual appearances. In both cases the pathic moment of touching
tends to be concealed. In Stiegler’s vocabulary, this kind of tendency is
regressive: it marks the destruction of desire and the passage to the level
of unbounded drives. This process takes the form of a ‘disordering of the
aesthetic’ that, despite of its regressive tendency, opens up also the pos-
sibility for a ‘re-constitution of a new libidinal economy’ (2011: 227-35).
The rather schematic and hypothetical argument I have presented

here has the implication that when analysing photographic truth claims
and reality effects we should take into account not only technological
formats but also conceptual, affective and sensuous processes of format-
ting. As I have indicated, a careful consideration of the multiple senses
of touch operative in haptic realism offers a productive starting point
for this. Against this background, the new technological environment of
photography appears as a site where the ambivalent tendencies of touch
are negotiated. Photographic interfaces, i.e. the ways in which photog-
raphy faces the body, provide something like an ‘aesthetic horizon’ for
the experience in the age of information by engaging the contradictions
of our time at the level of the senses.3 The way in which these processes
are intertwined in and through photographic images makes up the highly
ambivalent and historically variable setting of photographic conditions of
embodied experience.
M. Elo (2013) ‘The New Technological Environment of Photography

and Shifting Conditions of Embodiment’, in A. Fisher, J. Golding &
D. Rubinstein (eds), On the Verge of Photography: Imaging Beyond
Representation. Birmingham: ARTicle Press, 87-102. Permission to
republish granted.
References
Anzieu, D. (1989) Le Moi-peau, Paris: Bordas. The Skin Ego. New Haven: Yale
University Press. Trans. Chris Turner.
Barthes, R. (1981) Camera Lucida. Reflections on Photography. New York:
Hill and Wang.
Belting, H. (2011) An Anthropology of Images: Picture, Medium, Body. New Jersey:
Princeton University Press.
Boehm, G. (2007) Wie Bilder Sinn erzeugen. Die Macht des Zeigens. Berlin:
Berlin University Press.
280 Mika Elo
Bredenkamp, H. (2010) Theorie des Bild-Akts. Frankfurt am Main: Suhrkamp.

Burnett, R. (2004) How Images Think. Cambridge: MIT Press.
Derrida, J. (2005) On Touching – Jean-Luc Nancy. California: Stanford
University Press.
Elo, M. (2012) ‘Digital Finger: Beyond Phenomenological Figures of Touch’,
Journal of Aesthetics and Culture, vol. 4, doi: 10.3402/jac.v4i0.14982.
Freud, S. (1999) ‘Verneinung’ in Gesammelte Werke, vol. XIV (eds), A. Freud et
al. Frankfurt am Main: Fischer Verlag.
Frohne, U. (2002) ‘Berührung mit der Wirklichkeit. Körper und Kontingenz als
Signaturen des Realen in der Gegenwartkunst’ in H. Belting et al. (eds), Quel
Corps? Munich: Wilhelm Fink Verlag.
Geimer, P. (2011) ‘Self-Generated Images’, in J. Khalip & R. Mitchell (eds),
Releasing the Image: From Literature to New Media (California: Stanford
University Press.
Green, D. & Lowry, J. (2003) ‘From the Presence to the Per-formative: Rethinking
Photographic Indexicality’, in D. Green (ed.) Where is the Photograph? Kent
and Brighton: Photoworks/Photoforum.
Hansen, M. B. (1999) ‘The Mass Production of Senses: Classical Cinema As
Vernacular Modernism’, Modernism/Modernity 6 (2).
Head, H. & Holmes, G. M. (1911) ‘Sensory Disturbances from Cerebral Lesions’,
Brain, 34 (2-3).
Kant, I. (2007) Critique of Pure Reason. London & New York: Penguin.
Krois, J. M. (2011) Bildkörper und Körperschema. Berlin: Akademie Verlag.
Lister, M. (2007) ‘A Sack in the Sand. Photography in the Age of Information’,
Convergence: The International Journal of Research into New Media
Technologies 13 (3).
Manovich, L. (2001) The Language of New Media. Cambridge: MIT Press.
Merleau-Ponty, M. (1945/1962) Phenomenology of Perception. London and New
York: Routledge.
Mitchell, W. J. (1992) The Reconfigured Eye: Visual Truth in the Post-Photographic
Era. Cambridge: MIT Press.
Nake, F. (2008) ‘Surface, Interface, Subface: Three Cases of Interaction and
One Concept’, in U. Seifert, J. Hyun K. & A. Moore (eds), Paradoxes of
Interactivity. Perspectives for Media Theory, Human-Computer Interaction,
and Artistic Investigations. Berlin: Transcript.
Nancy, J. L. (2005) The Ground of the Image. California: Stanford

University Press.
Nancy, J. L. (2008) Corpus. New York: Fordham University Press.
Olin, M. (2012) Touching Photographs. Chicago and London: University of
Chicago Press.
Rancière, J. (2009) The Emancipated Spectator. London and New York: Verso.
Stiegler, B. (2002) ‘The Discrete Image’, in Echographies of Television, J. Derrida
& B. Stiegler. Cambridge: Polity.
Stiegler, B. (2011) ‘The Tongue of the Eye: What “Art History” Means’, in J.
Khalip & R. Mitchell (eds), Releasing the Image: From Literature to New
Media. California: Stanford University Press.
Vasseleu, C. (1999) ‘Touch, Digital Communication and the Ticklish’,
Angelaki 4 (2).
Waldenfels, B. (2002) Bruchlinien der Erfahrung. Phänomenologie Psychoanalyse
Phänomenotechnik. Frankfurt am Main: Suhrkamp.
Wortmann, V. (2003) Authentisches Bild und authentisierende Form. Cologne:
Von Halem Verlag.
Notes
1 ‘Bodily schematism’ and ‘embodiment’ have been conceived from numerous

points of view. On the one hand, thinking has been seen as an embodied
phenomenon, and on the other, a certain ‘schematicism’ has been linked
to body. About 100 years ago, Henry Head and Gordon Morgan Holmes
introduced the notion of body scheme in neurology (1911), and this notion has
figured in many ways in the biological sciences ever since (Callagher, 2005).
On the side of the humanities Jacques Lacan’s theory of the ‘mirror stage’,
Didier Anzieu’s (1989) theory of ‘skin-ego’ and Maurice Merleau-Ponty’s
(1962) phenomenology of perception have been widely influential in studies
of different aspects of embodied experience. Interesting attempts to articulate
the dynamic exchange between bodies, images and thinking can be found
also in contemporary ‘image science’, or, Bildwissenschaft (Belting, 2011;
Boehm, 2007; Bredenkamp, 2010; Krois, 2011).
2 Vasseleu refers to Immanuel Kant’s Anthropology and the ambivalent
position Berührung (referring both to tactility and affectivity) takes there
282 Mika Elo
with regard to the distinction between objective and subjective senses

(Vasseleu, 1999: 155).
3 I borrow the very useful term of ‘aesthetic horizon’ from Miriam Bratu
Hansen. According to her analysis of early twentieth century mainstream
film culture, so-called ‘classic cinema’, ‘not only traded in the mass production
of the senses but also provided an aesthetic horizon for the experience of
industrial mass society’ (Hansen, 1999: 70). It ‘engaged the contradictions of
modernity at the level of the senses’ and contributed to the ‘mainstreaming’ of
the emergence of mass culture (70).
CHAPTER 19
Authorship, Collaboration, Computation?

Into the Realm of Similar Images
Katrina Sluis
Photographers may think they are bringing their own aes-

thetic, epistemological or political criteria to bear. They may
set out to take artistic, scientific or political images for which
the camera is only a means to an end. But what appear to
be their criteria for going beyond the camera nevertheless
remain subordinate to the camera’s program.
(Vilém Flusser, Towards a Philosophy of Photography).
I feel like everyone sort of has the same photos.

(Hannah, respondent in a 2008 Facebook study).
In 2011, Google added a ‘search by image’ feature to its suite of search

products. Capitalising on advances in computer recognition, the tool
enabled users to find images with similar ‘visual fingerprints’ spread
across the web. On Google’s search blog, Johanna Wright, Director of
Search Product Management, described its value as follows: ‘You might
have an old vacation photo, but forgot the name of that beautiful beach.
Typing [guy on a rocky path on a cliff with an island behind him] isn’t
exactly specific enough to help find your answer. So when words aren’t
as descriptive as the image, you can now search using the image itself’
(Google: Inside Search). Being able to search ‘visually’ was the latest
method through which one might overcome the fallibility of human
284 Katrina Sluis
memory in an age of accelerating data. Its launch presented Google as an

indispensable aide, collaborator and confidante for your digital lifestyle.
Or, as Google VP Marisa Meyer phrased it: ‘Your best friend with instant
access to all the world’s facts and a photographic memory of everything
you’ve seen and know’ (Google: Official Blog).
Figure 19.1 Erica Scourti, ‘search by image’ from So Like You, 2014
Through the magic of pattern-recognition algorithms, Google would

be there to help you recall names and locations, and create novel vec-
tors between your snapshots and billions of others in only milliseconds.
By temporarily unifying groups of dispersed images hosted on remote
web servers, the tool offered itself up as a kind of networked, protologi-
cal vision machine. Just as image tagging had transformed Web 2.0 plat-
forms, here was a technology that offered a new navigational paradigm for
the image ‘cloud’. But, whereas tagging was an important part of the social
Authorship, Collaboration, Computation? Into the Realm of Similar Images 285
life of platforms such as Flickr, with ‘reverse image search’ it became pos-
sible to plot a course through a web of images using the ordering logic of
the machine’s gaze. Think your #srsly #cute #scottishfold #cat is unique?
Think your enhanced high-dynamic-range photo of the Franz Josef gla-
cier viewed from the altar window of Waiho church in the South Island
of New Zealand is unique? Think again. The grouping, aggregating and
tracking online of images ‘visually’ made it possible to discover images
that were just like yours, and escape the image-language problem of previ-
ous archival taxonomies.
Authorship and collective labour in an image cloud

Perhaps unsurprisingly, it was not in the potential imag(in)ing of collec-
tive memory but in the arena of rights management that Google’s reverse
image search was quickly co-opted by photographers. Professionals and
amateurs alike praised the tool for its ability to track an image’s reuse
online in order to ‘catch copyright crooks’ and ‘recover what is rightfully
yours’. Rather than sending photographers into a spiral of angst around
the cultural politics of reproduction, ‘search by image’ became the Holy
Grail for a community intent on defending its authentic creativity against
an information economy that valorises the real-time exchange of multiple,
simultaneous, orphaned images.
But the question of how to be acknowledged as an author – with all
the economic and social capital that entails – is not just limited to pro-
fessional photographers in network culture. The pursuit of self-realisa-
tion through creative digital labour has been a defining feature of social
media in an era characterised by hyper-individualism (observe the rise of
the ‘selfie’) and hyper-consumption (observe the rise of the ‘selfie, hold-
ing my new boutique pet’). Within neoliberal culture we are all invited
to endlessly re-invent ourselves, turn our life into a work of art and, in the
process, make ourselves transparent to software and to each other. How,
then, might it be possible to be recognised as a unique individual with a
creative voice when Instagram has made everyone’s photos look the same?
In considering this paradox, it is worth returning to a question that has
haunted photography since its inception: is photography a technology of
reproduction or a tool for artistic expression? The problem with the latter,
as critics point out, is that the collective labour that makes photographic
286 Katrina Sluis
reproduction possible (from design and marketing to manufacturing and

display) is rendered invisible when the photograph is limited to a creative
act originating in the mind of an individual photographer. And despite
the increasing automation of photography, this model of modernist
authorship persists in the rhetoric of consumer electronics manufactur-
ers, museums, and university photography courses alike. But when the act
of viewing, searching or tagging an image online potentially changes its
visibility, velocity and legibility, the separation of author from audience,
individual from crowd becomes extraneous. Not least because today’s
web architectures have become ‘social machines’ in which the boundaries
between computations performed by machine logic and those that result
from human sentiment are increasingly interwoven.
Collaborating with machines

It is precisely this meshwork of humans and non-humans, images and
code that the artist Erica Scourti attends to in her practice. Setting out
to test the limits of self-expression in a fully mediated culture, her work
explores the tension between the desire to be (or believe oneself to be)
authentic and singular within it. Subjecting her life to the gaze of the
machine (and keenly aware of the implicit narcissism), Scourti has col-
laborated with security experts, software platforms, Googlebots and other
network users in her search for self-knowledge. Informing her approach
is an understanding that sharing the digital detritus of our lives may con-
nect us to a host of interested and interesting unknown people, in ways
that ultimately require us to be readable to others (and their non-human
agents) too.
In Life in AdWords (2012–13), Scourti wrote and emailed her diary
to her Gmail account over a year, collecting the keywords that Google had
scanned and harvested for targeted advertisements. She read the results
to her webcam wherever she happened to be that day, creating video por-
traits of her life as mined and understood by Google’s algorithms. Rather
than a document of authentic or quotidian experience, Scourti explains
that her diary became a compilation of ‘clusters of relevant ads, making
visible the way we and our personal information are the product in the
“free” Internet economy’. Hijacking and making visible the commercial
exploitation of personal data, the project uses the intimate mode of the
Figure 19.2 Erica Scourti, from So Like You, 2014
webcam confession in order to raise the question of whether there is any

area of life that can’t be assimilated and commodified through the power
of computer analytics.
In approaching her commission for Brighton Photo Biennial 2014,
Scourti set out to discover what happens when statistical correlations are
used to delineate existing links between things and direct relationships
between people. Beginning with the specificity of her own personal mem-
ory – in the form of documents, love letters, snapshots and other ephem-
era – she used Google’s ‘search by image’ function to create a version
of her own life through the discovery of thousands of other images that
visually resemble it. Brought into this process was an array of network
users who gained a temporary closeness with Erica not through shared
interests but through the statistical similarities determined by Google’s
288 Katrina Sluis
Figure 19.3 Erica Scourti, from So Like You Tumblr, 2014
VisualRank algorithm. Her investigation into the mediation of the self

through software also has links to the increasingly popular paradigm of
the statistically derived or quantified self – in which one’s own identity
makes sense as part of a wider demographic. With this in mind, Scourti
asks us to consider how this tension between the individual and the col-
lective be staged in relation to the images we capture and continuously
share? What does it mean to open oneself up to metadata? What possibil-
ities become available when you acknowledge software as a collaborator
in the reflexive project of the self?
Scourti’s work helps to highlight the way that a photograph’s value
might not lie in the specificity of its content but in its legibility to machines
and the data generated around it. Whilst photographers continue to
demand control of their intellectual ‘property’, ownership and monetisa-
tion of the data that accumulates as a by-product of our collective creativ-
ity remain less contested. This is, of course, what Getty understood when
it decided to give away its image assets for ‘free’ – with the condition that
we permit it to harvest information about the photograph’s use. This
reflects a paradigm shift in which there is less value to be extracted from
individual images than from the relations between them. These relations
tell us much about audience sentiment, patterns of consumption and
potential future demand for images. The situation has wider implications
for culture, as data-driven decision-making becomes the latest business
meme to cross over into UK arts policy. One wonders if, in the future,
it will be Getty and not the gallery that will serve as an example of what
an audience-responsive, market-driven, image-serving organisation might
look like in tune with the public’s cultural desires.
An earlier version of this text was published as (2014) ‘Authorship,

Collaboration, Computation? Into the Realm of Similar Images’, with
Erica Scourti, Photoworks, Brighton Photo Biennial: 150-159. © Katrina
Sluis. Permission to republish granted.
References
Flusser, V. (2000) Towards a Philosophy of Photography. London: Reaktion Books.

Google: Inside Search, ‘Search by text, voice, or image’, http://insidesearch.
blogspot.co.uk/2011/06/search-by-text-voice-orimage.html. Accessed on
18 June 2014.
Google: Official Blog, ‘The future of search’, http://googleblog.blogspot.
co.uk/2008/09/future-of-search.html. Accessed on 18 June 2014.
CHAPTER 20
The Horrors of Visuality

Rob Coley
PART I
[T]he supernatural has returned – not in the guise of

answered prayers or divinely sanctioned holy wars, but via
the panoply of media objects that satellite us and that are
embedded into the very material fabric of our bodies, cities,
and lives. (Thacker, 2014: 95).
Monstrous Media
In his terrifying essay-cum-horror-story on the then nascent logic of ‘con-
trol’, Gilles Deleuze warned of a power that writhes and flexes like the
‘coils of a serpent’ (Deleuze, 1992: 7). Speculating on the transformative
implications of the digital, he told of an ontological power, an adaptable
power performed in complex systems of mediated communication, a
power no longer restricted by the space-time of modern institutions. In
this story, a monstrous control operates in the form of computational stim-
uli, functioning socially and biologically, infiltrating bodily relations so as
to cultivate an addiction to its influence. The aim of such a power is not to
fix or restrict radical energies but to manage or generate such processes by
massaging relational potential, by mediating the becoming of the world.
Here, in three short essays, I briefly consider how the 21st century
actuality of such a monster might demand an adjustment in the study
of visuality. To begin, it is important to stress that this does not mean
supplementing ‘visual culture’ with ‘new media’. Indeed, the apparent
newness of new media, so highly venerated by the culture industries, is a
The Horrors of Visuality 291
problematic designation, to say the least. There is often nothing particu-

larly new about new media – media continually rework their older forms,
continually revisit and transmute their own past. Instead of asserting
claims to newness, the role of the digital should rather be seen as lying
in its tendency to refocus attention on what media do, on the transforma-
tive powers of media, on the ability of media to invisibly affect the overall
‘conditions of possibility’ (Galloway et al., 2014: 1). In a society of control,
any study of visuality must therefore also be a study of media, and this
means taking on ‘media and mediation as conceptual objects in their own
right’ (Galloway et al., 2014: 2).
In doing this, the canonical issues and concerns of photography stud-
ies, and visual culture studies more generally, do not suddenly become
irrelevant, but the way in which these issues are approached must change.
This is precisely because the fundamental paradoxes of mediation make
the task of theorizing visuality today so challenging, to say nothing of
the disappearing possibilities for ‘countervisuality’. Specifically, though
visuality is understood here, with Nicholas Mirzoeff (2011), as a matrix
of power that is undoubtedly visual in its expressions and symptoms, it
is also now clear that the activities of visuality are enacted prior to, or
beyond, representation. Moreover, in the 21st century, contact with, and
experience of, visuality can be increasingly understood to function on the
basis of what, in Deleuzian terms, we might call a ‘disjunctive synthesis’
of the pure immediacy and total opacity of mediation. In cultivating this
relation between materiality and abstraction, it is a power that domesti-
cates and exploits paradox.
In this context, mediation is something that cannot be examined
discretely, in the way that media objects tend to be studied. This is to
insist on a departure from studies of media long preoccupied with an
opposition between technological determinism and social constructiv-
ism. In this opposition, agency is understood to lie either with techni-
cal machines which causally determine the future form and function of
society, or with the humans who produce and use technologies to wield
such power through various representations. It is on the basis of such dis-
ciplinary investments that, even in recent attempts to radically reassess
the concept of visuality, media is still understood as a series of technical
objects that maintain and uphold dominant ideologies. However, with the
increasingly seamless integration of such objects into the social habits of
292 Rob Coley
everyday activity, it seems that any act of countervisuality must begin by

addressing ‘modes of mediation that refuse bi-directionality, that obviate
determinacy, and that dissolve devices entirely’ (Galloway et al., 2014:
10). Beyond representation, this is a question of belief – belief in what
psychical researcher William James called ‘the reality of the unseen’,
belief in the communication of something incommunicable, in a truth
which exceeds the conventions of rationalism. The digital prompts us to
reconsider our belief in a realm we had long since given up on. And so,
to confront the monster, countervisuality must tactically aspire to make
flesh creep (James, 1982: 63).
From beyond
McKenzie Wark (2012: 68) gives shape to such a tactic by calling for
the identification of weird moments, anomalous irruptive events, when
the paradoxes of control reveal an ‘after image’, a peripheral glimpse of
the monster. One suitably weird moment occurred in December 2013,
when a now infamous image was made public via the official Twitter
account of the Office of the Director of National Intelligence (ODNI),
an agency headed up by retired lieutenant general James Clapper, princi-
pal advisor to Barack Obama on issues of national security. Set against an
emblematic starfield, the illustration depicts a giant cephalopod seizing
hold of the planet Earth (figure 20.1). One of its arms, or tentacles, grips
hold of the planet, while others stretch and unfurl. The creature glowers,
which is to say, in anthropomorphic terms, that it wears an evil expres-
sion. Emblazoned below it is the motto, ‘Nothing is beyond our reach’.
As revealed by follow-up photographs tweeted from the ODNI account,
this menacing creature is the official insignia of the latest in a series of spy
satellites launched under the auspices of the National Reconnaissance
Office, the US government agency responsible for satellite intelligence
(figure 20.2). Further tweets gave updates on the favorability of rocket
launch from Vandenberg Air Force Base, along with a link to a gallery of
images produced by the organization which provides space launch ser-
vices for the US government. A video of the launch itself was later posted
on the Facebook page of the 30th Space Wing. ‘Anyone stay up late to
watch?’ asked the ODNI in a tweet.
Figure 20.1. The ODNI unveil the NROL-39 logo. Image from ODNI Twitter account, original
available at: https://twitter.com/ODNIgov/status/408712553179533312, accessed February 4, 2014.
The oblique announcement is at once transparent and opaque, open

and secret. In this odd exercise in public relations, in which something
that remains invisible is branded, the announcement publicizes and
draws attention to an event – a blast off – while revealing only that the
event is classified. The same paradox is central to artist Trevor Paglen’s
Symbology series. Traversing restricted landscapes and tracking classified
objects, Paglen’s work attempts to map what his sources and informants
call the ‘black world’. Symbology is an ongoing project to collect the heral-
dic patches and insignias designed for secret military units. Among these
cryptic logos (or ‘gang colors’, as one of Paglen’s sources puts it), there are
tongue-in-cheek references to popular conspiracies concerning Area 51
(as seen in the bug-eyed faces of alien ‘grays’), together with examples
of frat boy humor (as seen in the recurring presence of a character from
MAD magazine). But there is also a dominance of occultural iconogra-
phy – the wizard, the serpent, and the all-seeing eye familiar to mystical
practice. Moreover, the evil world-dominating cephalopod also appears in
Paglen’s series of patches (figure 20.3).
294 Rob Coley
Figure 20.2. The NROL-39 payload, ready for mating with an Atlas V booster
rocket. Image from ODNI Twitter account, original available at: https://twitter.
com/ODNIgov/status/408715995008598016, accessed February 4, 2014.
The real paradox of this image lies not only in its communication
of something that must not be communicated, but also in its communi-
cation of something that cannot be communicated. It is weird because
Figure 20.3. Image by Trevor Paglen. Original available at: https://twitter.com/

trevorpaglen/status/390580113840283648/photo/1, accessed February 4, 2014.
it provides a creeping glimpse of a power ‘from beyond’; as an image, it

‘works too well’, it communicates ‘more than we bargained for’ (Thacker,
2014: 102). This is, however, the paradox that conditions all mediation,
and to consider it more closely we must grasp the monster’s tentacle.
Problematized ontology
For novelist China Miéville, the tentacle is ‘the default monstrous append-
age of today’, and it ‘signals the epochal shift to a Weird culture’ (2008:
105). Today, weird fiction, once relegated to the status of supernatural
pulp horror, is accorded classic status and revered by a new generation
of writers, fiction and non-fiction alike. Indeed, in contemporary cultural
theory, references to the work of H. P. Lovecraft – the key proponent of
what Miéville calls haute-weird – are so widespread as to practically con-
stitute a field in itself. The genre’s earlier form came in something of a
radical break from the conventions of Gothic storytelling, with monstrous
296 Rob Coley
cephalopods, and their multiplicity of suckers, first taking hold of the pre-
Weird writings of Jules Verne and Victor Hugo. While myths and leg-
ends of monsters have always been a part of the collective imaginary of
the sea, in the 19th century major technological developments altered the
way in which the sea was represented, and in which it reflected new anxi-
eties about a changing world (Grant, 2013: 24-30). It was, though, only in
the 20th century, with Lovecraft’s Kraken-inspired Cthulhoid creatures,
that an emergent media culture began to be conceived as a Weird culture,
a culture in which the human’s centrality and dominance over the nonhu-
man was increasingly thrust into a state of crisis.
Of course, the Lovecraftian Weird is itself paradoxical. On one hand,
the writer’s unsettling narratives express an explicit desire to escape the
mechanistic prison house of human space-time, while, on the other, this
desire remains inseparable from ‘a loathing of the alien materialisms he
conjures up in his fiction’ (Lockwood, 2012: 75). The sudden encoun-
ter with a cephalopodic monster offers an escape from meaning; it is, in
Miéville’s terms, ‘unprecedented, unexpected, unexplained, unexplain-
able – it simply is’. Yet at the same time, this encounter threatens and
overwhelms the stable aesthetic of the human. Such is the power of the
humble octopus. Once identified by the pattern recognition procedures
of human perception (having previously employed camouflage and
mimicry to remain hidden in plain sight), the creature is recognized as a
possible form. And yet this form is horrifying precisely because it trans-
gresses the solidity and specificity we normally associate with being: ‘The
octopus is problematized ontology’ (Miéville, 2008: 109). It expresses the
potentiality of a weird world, a ‘cosmic outsideness’, as Lovecraft put it,
in which the outside is immanent to – within and beyond – the human
(Lovecraft, 1933).
In the 20th century, problematized ontology is central to the early
development of a weird culture. As Dean Lockwood suggests, it is marked
by the departure of the octopus from the sea and its institution within the
network. In his account, the evolution of a ‘networked, tentacular’ horror
is inseparable from the evolution of media. Specifically, ‘the affective core’
of Lovecraft’s writing took shape in the immediate context of ‘the new
wireless traffic in media messages’, namely early commercial broadcast-
ing (Lockwood, 2012: 80). The radio set, ensconced in the living room,
is ‘invasive, tentacular and alien’, a whisper in the darkness (Lockwood,
2012: 81). The development of broadcast radio marks a shift from an oce-
anic model of media, one in which early wireless communication is con-
ceived as a vast sea of noise, a roiling flux in which it is possible to become
lost, to a network model of media in which radio captures and controls
a mass audience. Yet, in harnessing the transformative ‘waves of forces’
that create and destroy, in subjecting the forces of a Dionysian world,
Nietzsche’s ‘monster of energy’, to control, there is something about our
contemporary network culture that retains the vastness of the ocean.
Today, our relations with media can unmoor old dualistic certainties and
produce an encounter with the systems of feedback embedded within
everyday life. In such encounters, human life – previously understood
as a separate determining force – is revealed as part of an assemblage of
forces, a supernatural composition of processes both human and nonhu-
man. It is this ‘weird media’, as Thacker (2014: 133) puts it, that ‘indicates
a gulf or abyss between two ontological orders’, between the natural and
the supernatural.
In part 2, I will begin to outline how a horrifying encounter with such
an abyss might be formulated in the critical practice of countervisuality.
PART II
Once again, the secret world won… And once again, the bor-
der between the black and the white dissolved. Everything
became gray. It was hard to tell where one world ended and
the other began. (Paglen, 2010: 273)
Weird media
Trevor Paglen describes his practice of countervisuality in terms of
adjusting attentional habits and perceptual tendencies. To identify
weird glitches in the system of control, he emphasizes the need to remain
attuned to its occlusions. ‘It’s difficult to figure out what goes on behind
the restricted airspaces, the closed doors, the cover stories, and the offi-
cial denials of the Pentagon’s black world’ (Paglen, 2008: 4). This black
world is one of closely guarded secrets, a covert world that, for the most
298 Rob Coley
part, remains entirely hidden. From time to time, though, Paglen sug-
gests, ‘the black world peeks out into the “white” world, and those paying
attention can get a fleeting glimpse’ (11). This is not, however, a process
of enlightenment, or simply a consequence of having seized the right to
look. Indeed, Paglen’s black and white worlds seem all too dualistic for
the soupy miasma of mediation and its weird paradoxes.
Let us instead imagine a countervisuality more directly inspired by
supernatural horror. For Thacker, horror is the mode of thought most
suited to an increasingly unthinkable world. It seizes upon the paradoxi-
cal moments ‘in which thinking enigmatically confronts the horizon of its
own possibility’ (Thacker, 2011: i). As he describes it, dominant modes
of thought and perception presume the world to be a human world: for
us, governed by us. Alongside this subjective, human-centric world, we
also acknowledge an objective nonhuman world-in-itself that exists in
an ‘already-given state’, that is, until the very moment that we perceive
it and transform it into a world for us (Thacker, 2011: ii-iii). Arguably,
these are the dominant terms by which visuality has been conceived up to
now, that is, by focusing on the formation of a world picture, on a compre-
hensive representational object. For Thacker, though, horror confronts a
third category beyond the subjective and objective world – a world with-
out the human (Thacker, 2014: 113). This is a hidden, occulted world
that cannot co-exist with the human-centered world, a world that can
only become perceptible ‘after’ the human. The horror in question, then,
is one of negation – it does not express the emotional fear of a human in
a human-centered world, but a horror produced in the confrontation of
the very limits of the human. It is a communication with or mediation of
something from beyond that, simultaneously, remains a communication
breakdown, a failure to mediate anything more than a void. Its irruptive
power is generated by the mediation of lacunae, blind spots. Its weird-
ness is an event, a perceptual encounter with something for which our
habitual patterns of recognition cannot prepare us.
In Thacker’s terms, this weird space-time is a ‘magic site’, a place
in which ‘the hiddenness of the world presents itself in its paradoxical
way’ (Thacker, 2011: 82), which is to say that what is revealed is the
site’s own hiddenness. In horror fiction the magic site is, on occasion, spe-
cifically constructed by humans as a device through which an occulted
world might be accessed. It is, though, usually produced spontaneously or
accidently, without design. Moreover, it is not ‘black’. Rather, as Thacker

describes, such sites manifest the occulted world as mists, fogs and slime.
Magic sites are marked by their betweenness: by formless clouds both
material and immaterial, by oozing states that inhabit both liquid and
solid form, by grayness. If black and white worlds are separate worlds set
in opposition, a gray world is one in which such categories are in open
communication with one another. And yet, this does not mean that gray-
ness is simply a ratio of black and white. On the contrary, it is produced
by the careful composition of a multiplicity of colors, a spectral prism, it is
the color of the whole.
Ancient revelations
We now know about PRISM. We know about the collection of data from
the servers of Microsoft, Yahoo, Google, Facebook and Apple. We know
about Boundless Informant, the NSA’s tool for metadata analysis, for the
real-time examination of data flows. In the UK, we also know about the
government’s Tempora project, we know about ‘Mastering the Internet’
and ‘Global Telecoms Exploitation’, the project’s component parts. For
Geert Lovink, such enlightenment is a rude awakening – the Snowden
revelations bring to an end three decades of naïve media rhetoric and
celebration. The revolutionary dreams of cyberculture, in which ‘media’
becomes synonymous with ‘future’, are exposed as a waking nightmare:
‘The values of the internet generation have been dashed to pieces: decen-
tralization, peer-to-peer, rhizomes, networks. Everything you have ever
clicked on can and will be used against you’ (Lovink, 2014). Affirmative
Deleuzian-inspired discourses of acceleration – collective flights toward
future trajectories – are exposed as the very energies, which feed the
monster of control. Futures have been foreclosed.
By contrast, for Wark, although the Snowden documents illustrate a
current form and strategy of power, there is nothing radically new about
these revelations. The dialectic of escape and capture has been integral
to every era of communication – surveillance has always been part of
telephonic networks, just as it was part of the networks of express mail
that preceded them (Wark, 2014). Indeed, this would all seem to con-
firm current theories of visuality. Take, for example, the science-fictional
images of the NSA’s Information Dominance Center (figure 20.4).Last
300 Rob Coley
Figure 20.4. The NSA’s Information Dominance Center. Image by DBI

Architects, original linked at: http://www.theguardian.com/commentisfree/2013/
sep/15/nsa-mind-keith-alexander-star-trek [no longer accessible].
year, the journalist Glenn Greenwald published excerpts from the archi-
tect’s brochure of the Center based at Fort Belvoir in Virginia. The doc-
ument notes that designers were asked to model the space on the com-
mand bridge from Star Trek’s Enterprise. The space was fitted out with
‘chrome panels, computer stations, a huge TV monitor on the forward
wall, and doors that made a “whoosh” sound when they slid open and
closed. Lawmakers and other important officials took turns sitting in a
leather “captain’s chair” in the center of the room and watched as [NSA
chief General Keith] Alexander, a lover of science-fiction movies, showed
off his data tools on the big screen’ (Greenwald, 2013). The architect’s
brochure goes on to state that ‘the prominently positioned chair provides
the commanding officer an uninterrupted field of vision to a 22’-0” wide
projection screen,’ while the primary function of the center ‘is to enable
24-hour worldwide visualization, planning, and execution of coordinated
information operations’.
Such power would seem directly aligned to the historical legacy of
visuality, a term Mirzoeff (2011) traces to 19th century historian Thomas
Carlyle. For Carlyle, visuality is an authoritarian perceptual activity, one
that endows the heroic commander with a power both techno-scientific
and mystical.1 In this account, visuality’s truth-giving authority worked
precisely against the kind of grayness produced by excitable states of
social flux and disequilibrium. Visuality was a force that shone ‘like a pole-
star through smoke-clouds, dust-clouds, and all manner of down-rushing
and conflagration’ (Carlyle, 1841). It would, then, be easy to take images
of the NSA’s Information Dominance Center as confirmation of the con-
tinuing operation of a visuality that functions to maintain transcendent
order, that ensures future order remains bound to a certain truth and real-
ism, while the irrationalities of other, virtual potentials remain closed off.
And yet, the danger of reducing all of visuality’s current manifestations to
mere iterations of its historical form – wielded by a commander – is that it
remains all-too-human in its conception.
Indeed, following the Snowden leaks, we now also know that the
vast majority of data intercepted from fiber-optic cables is unexamined
by humans.2 It is software that sieves metadata, that conducts complex
pattern analysis, that searches for ‘triggers’ (MacAskill et al., 2014).
Here, as Deleuze warned us (Deleuze, 1992: 5), the individual becomes
the ‘dividual’, the network subject, depersonalized as packets of poten-
tial. Moreover, the gray infrastructure of distributed computing through
which such power is exercised – wi-fi networks, apps, system protocols,
passwords, verification procedures, traffic routers and switches, fire-
walls – is an assemblage of biological and technological actors, ‘a restless
expanse of multihued contaminations, impurities, hybridity, monstrosity,
contagion, interruption, hesitation, enmeshment, refraction, unexpected
relations, and wonder’ (Cohen, 2013a: xxiv). There is, though, something
neutral, something bland about this technological unconscious: this ‘gray
media’. Its unspectacular operation, its ‘dull opacity of devices and tech-
niques’, mostly eludes our attention (Fuller and Goffey, 2012: 1). And
yet, grayness is not flat or uniform – it is dynamic, it remains in continu-
ous transition. These states of disequilibrium are, as Mirzoeff insists, the
strategic environment for visuality’s new cultural counterinsurgency, but
the newness of this mode of power is not what concerns us here.
What makes revelations about PRISM so terrifying is, instead, the
disclosure of something older, something more ancient. PRISM is an
attempt to command and coordinate prismatic multiplicity, this spectrum
of possible relations and agencies, human and nonhuman. It aims to man-
age escape and capture systematically, which is to say non-dialectically,
extracting and generating difference from a single set of relations – rela-
tions from which no godlike perspective is possible. It therefore reveals to
302 Rob Coley
us what we were already. It reveals the alien immanent to the human. It

reveals our instability, our in-betweenness. It reveals that ‘we are media’
(Kember and Zylinska, 2012: 13).
In the third and final part of this essay series, I will reflect further on
the vitality of this gray middleness and propose that practices of counter-
visuality must remain immanent to its weird processes.
PART III
Conflict with time seems to me the most potent and fruitful

theme in all human expression. (H. P. Lovecraft: 1933)
Shades of gray
In the Deleuzian horror story, control operates on the basis of modula-
tion. It is a power both supple and subtle, adjusting from one moment
to the next. Media theorists Matthew Fuller and Andrew Goffey take
the idea of modulation seriously. For them, processes of mediation cre-
ate ‘a troubling opacity and thickness in the relations of which they are a
part’. These are processes ‘with an active capacity of their own to shape
or manipulate the things or people with which they come into contact’
(Fuller and Goffey, 2012: 5). The consequence is that mediation gener-
ates ‘opaque zones’, the compositional form of which Fuller and Goffey
describe in terms of grayness.
Typically, grayness is conceived in anthropocentric terms, that is, as a
depletion of life, as a running down of energy and vibrancy, as an absence
of human vitality. A gray world is a post-disaster world, a world in which
the human is all but snuffed out (Cohen, 2013b: 270). In the collective
imaginary of the 21st century, gray is the color endured by surviving
humans scratching out an existence in the aftermath of a secular apoca-
lypse. What remains missing from such imagery, though, is a certain gray
vitalism. As Jeffrey Jerome Cohen argues, gray is a process rather than a
color, and in this sense the liminality of the gray should not center on the
human: ‘The gloaming is a place of life, but not necessarily of those sub-
lime forms we expect life to assume’ (Cohen, 2013b: 271-2).
The grayness of mediation is vital; it is comprised of generative forces,

of world-making processes, but human life is just one amongst many of
these interrelated energies. A certain grayness characterizes the human’s
ontological entanglement with its technical environment, whereby the
apparently natural division between human and machine is dissolved.
In the gray, technology can neither be defined as a tool for our use nor
as something that uses us. More importantly, for the human, the world
has always been gray – grayness has always been ‘an intrinsic condition
of being-in, and becoming-with, the technological world’ (Kember and
Zylinska, 2012: 1). The human has never been an autonomous agent,
there is what Bernard Stiegler has called an ‘originary technicity’ to the
human, always outside and beyond itself, open to the nonhuman.
The materiality of grayness, of gray relations, is continually variable,
continually shifting: grayness thins and congeals, darkens and lifts. It is
a rushing, an undulation, a noise. Noise is something that is impossible
to get a distance on, something that infects you, that you cannot be rid
of. Noise is that which cannot or will not be confined to the usual her-
meneutic categories. So it is that noise is ‘indelibly associated with hor-
ror’ (Hainge, 2013: 85). In the standard cybernetic model of mediation,
noise is the unwanted corruption of a transparent connection between
sender and receiver. In such a model, mediation is understood in terms of
a device connecting two self-contained and previously separate points. It
is only by occluding noise that ‘meaning’ can occur. But in the ancient fug
of gray, noise is always present – it cannot be distinguished or separated
out from ‘information’. Noise is medial, it expresses the relation between
actual and virtual; noise is ‘the trace of the virtual out of which all expres-
sive forms come to be, the mark of an ontology which is necessarily rela-
tional’ (Hainge, 2013: 13-14). It is, then, the breakdown in conventional
models that gives rise to the horror. With no clear senders or receivers,
our existence in the world appears less hospitable, less validated by mean-
ing. We are left with nothing but an oceanic middle, a cosmic middle in
which we suddenly find ourselves (Thacker, 2014: 87-90). For Lockwood
(2012: 80), this constitutes a ‘media sublime’ – not as rapturous transcen-
dent sublime, but an immanent-transcendence, a sublime as the infective
propagation of alien affect into the everyday.
In a society of control, the media sublime again serves to describe
weird encounters, those fleeting moments when it is briefly possible to
304 Rob Coley
perceive the powers of modulation in effect. As an ‘affective and percep-

tual condition’, as a low level buzz, an atmosphere, grayness constitutes
‘a changeable but often unnoticed background – unnoticed until an
environmental shift occurs’ (Fuller and Goffey, 2012: 12). Usually, gray
media have little aesthetic charge, they calibrate human activity on a pre-
individual level, on a low boil, a simmer of not entirely burnt out produc-
ers and not entirely addicted users. Their unconscious background of
routines and algorithms assuage perceptual and affective intensity just
as they preserve a consistent liveliness (Fuller and Goffey, 2012: 14).
But there are necessarily glitches in the continuity of this system – more
forceful movements of power into the ontogenetic processes of life itself,
movements that leave vague impressions on conscious perception. More
importantly, it is possible to instigate such horror in ways that glitch con-
ventional belief in the world and confront the sensation that ‘the scratch-
ing from “outside” is already inside, infecting, running rampant, warping
and deforming human life’ (Lockwood, 2012: 76).
Cosmic countervisuality
In his own response to the opaque powers of control, Deleuze famously
called for ‘circuit-breakers’, for ‘vacuoles of noncommunication’ (Deleuze,
1995: 133). Today, in the midst of an increasingly loquacious and per-
formative century, how are we to understand such a tactic? Are we to
fall silent? On the contrary – as Wark (2014) cautions, ‘secret’ commu-
nication only serves to attract greater attention. Vigilant, surreptitious,
or false behaviours, which impair algorithmic control, might allow some
room to manoeuvre, but an escape to transcendent privacy remains a
bourgeois fantasy. Silence is too moral, too human. Any countervisual-
ity must be immanent to the weird and noisy middle of mediation.3 This
is to believe in our existence within what Deleuze (Deleuze, 1995: 133)
called a ‘cramped space’, a bottleneck, though cramped need not indi-
cate something small – we might imagine the horror of being cosmically
cramped. Indeed, this is, at least in part, the approach Trevor Paglen takes
in another recent project.
In November 2012, the communications satellite EchoStar XVI
launched from a base in Kazakhstan and joined the hundreds of other
spacecraft now in geosynchronous orbit around the earth. In this narrowly
defined region of space, in which there is no atmospheric drag, the craft

will continue to circle the earth for millions, even billions of years. It will
remain stable, never falling back to earth. It is now part of ‘humankind’s
longest-lasting material legacy’, ensuring that, long after all human life
on the planet has winked out, it ‘will remain encircled by a thin ring of
long-dead-spacecraft’ (Paglen, 2012: 6). In the years leading up to its
launch, Paglen conceived the idea of attaching to the satellite an archival
disc micro-etched with one hundred photographs. The work, titled The
Last Pictures, is a collection of images that will outlast the species that
produced them.
On one level, the work is a product of the Anthropocene, namely the
present era in which human activity is understood to affect all life on
the planet. This is made clear in the selection of images which, although
occasionally weird (figures 20.5 and 20.6), generally attest to a political
and environmental crisis. The first photograph shows the back of Paul
Klee’s Angelus Novus, an image famously described by Walter Benjamin
(1968: 257-58) as depicting the angel of history, who looks at the mount-
ing wreckage of the past as he is blown backwards into the future by the
storm of progress. Paglen’s set of images compels us to adopt the angel’s
view of recent history, comprised as it is by pictures of the Occupy move-
ment, a nuclear explosion, battery farming, a disappearing glacier, cloned
livestock, drone warfare, and high frequency trading. But for Paglen, who
is conscious of the project’s conceptual affinity with haute-Weird, the
work is also ‘a future alien artifact’, made for a future in which humans
are the ‘ancient aliens’ (Paglen, 2012: 7). Accordingly, the artifact con-
fronts that which Lovecraft (1933) described as ‘the most profoundly
dramatic and grimly terrible thing in the universe’, namely, time. It desta-
bilizes anthropocentric time in favor of an ‘utterly foreign’ and ‘deeply
unearthly’ time (Paglen, 2012: 6, 3).
It was, after all, only in the 20th century that human knowledge
grasped with any certainty the ‘deep time’ of the Earth, encountering a
new concept of planetary history that spans billions of years. The sheer
scale of this temporality entirely shatters humanist narratives of progress,
narratives in which man continuously develops and commands ever more
sophisticated machines. Deep time is entirely alien to us, it exceeds our
powers of imagination. It is in this sense that The Last Pictures invokes a
cosmic perception, a terrifying view of the world after the human.
306 Rob Coley
Figure 20.5. ‘Lernaean Hydra, Albertus Seba’s Thesaurus’ (as featured in Trevor
Paglen’s The Last Pictures). Image from Wikipedia Commons: http://commons.
wikimedia.org/wiki/File:Albertus_Seba_-_Hydra.jpg [accessed April 15, 2014].
Paglen’s work is not about control society but it does force us to think
reflexively about our relations with nonhuman agents. Importantly
though, the images – apparently selected to represent the challenges,
complexities and crises of human existence on and with the planet – play
a different role in this process. In spite of the lengthy deliberations, inter-
views, research and debate, which led to their inclusion, the individual
images actually function most effectively as a series of negations, as fail-
ures. In other words, where the work necessarily fails in its curatorial
attempt to ‘render the inaccessible accessible’, to capture an artifactual
portrait of human life, it does reveal something else; in its cosmic sensibil-
ity it does begin to ‘make accessible the inaccessible – in its inaccessibil-
ity’ (Thacker, 2014: 96). The work not only evokes the limits of repre-
sentation but the limits of perceptual experience, the limits of expression.
The work is a scream.
For Deleuze, the scream is a disharmony of the senses through which
perception can be transformed (Deleuze, 2014: 15). It is a ‘spasm’, the
body’s attempt to escape itself, to break from the frameworks of recogni-
tion that inhibit other perceptions, other visualities. The scream resolves
Figure 20.6. ‘Dust Storm, Stratford, Texas’ (as featured in Trevor Paglen’s The Last Pictures).
Image from US Department of Commerce, National Oceanic and Atmospheric Administration:
http://www.photolib.noaa.gov/bigs/theb1365.jpg [accessed April 15, 2014].
nothing, creates nothing, but it does express a perception of opacity in

and of itself. In this we can begin to imagine how seizing upon the right
to scream might produce an ethico-aesthetic sensibility to that which is
beyond the human. We can begin to formulate new tactical possibilities
for confronting a visuality that is not simply visual. For in the end, while
the sublimity of the scream is born of fear over the demolition of the uni-
fied human subject, of a perception of connectedness as terrifying over-
connectedness, it also testifies to an excitable awe at radical relationality,
to a sudden wonder at perceiving a multiple and collective subject. It wel-
comes, as much as it fears, becoming monstrous.
Photomediations Machine, 30.06.2014, http://photomediationsmachine.

net/. © Rob Coley. Permission to republish granted.
308 Rob Coley
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310 Rob Coley
Notes
1 Similar assertions could be made of DARPA’s much discussed Total

Information Awareness project, which came with its own Illuminati-inspired
mystical insignia.
2 The story’s source states that, ‘The vast majority of data is discarded without
being looked at… we simply don’t have the resources’.
3 It is in similar terms that Fuller and Goffey commend ‘gray immanence for
gray media’ (2012: 13).
Notes on Contributors
Kimberly K. Arcand is a scientist and co-author (with Megan Watzke)
of Your Ticket to the Universe: A Guide to Exploring the Cosmos
(Smithsonian Books, 2013).
David Bate is a practising photo-artist. He is Professor of Photography

at the University of Westminster and director of its Photography
Research Group. He was co-founder of Accident and Five Years Gallery
in London, and is co-editor and co-founder of the academic journal
photographies. His recent publications include the photobook Zone
(Artwords, 2012) and the widely used book Photography: Key Concepts
(Berg, 2009).
Rob Coley is a Lecturer in the School of Media at the University of

Lincoln. His PhD thesis (awarded in 2013) explored an immanent,
ontological mode of visuality. He is the author, with Dean Lockwood
and Adam O’Meara, of Photography in the Middle: Dispatches on Media
Aesthetics and Ecologies (forthcoming with Punctum Books) and, with
Dean Lockwood, of Cloud Time (Zero Books, 2012).
Charlotte Cotton is a curator and writer. She is the author of The

Photograph as Contemporary Art (2004) and founder of Words Without
Pictures and Eitherand.org. She has held various curatorial positions,
including curator of photographs at the Victoria and Albert Museum,
London, and head of the Wallis Annenberg Department of Photography
at the Los Angeles County Museum of Art. She has been a visiting
scholar at Parsons, The New School for Design, New York and CCA,
San Francisco.
Joseph DePasquale is an astronomer working for the operations team

for NASA’s Chandra X-ray Observatory at the Harvard-Smithsonian
Center for Astrophysics.
Alexander García Düttmann is Professor at Berlin University of the

Arts. He is a philosopher with an interest in aesthetics and art, but also
314 Notes On Contributors
in moral and political philosophy. He frequently collaborates with artists:

in 2004 the chamber opera Liebeslied/My Suicides, for which he wrote
the libretto, and which featured music by Paul Clark and photographs
by Rut Blees Luxemburg, opened at the Institute of Contemporary Arts,
London. His most recent book publications include Naive Art: An Essay
on Happiness (2012) and What Does Art Know? (2015) (both in German).
Mika Elo is Professor of Artistic Research and the Head of the Doctoral
Programme of the Academy of Fine Arts, University of the Arts Helsinki.
His research interests include theory of photographic media, philosophi-
cal media theory and epistemology of artistic research. He is the author
of Valokuvan medium/The Medium of Photography and one of the main
organizers of the Helsinki Photomedia conference series.
Paul Frosh teaches in the Department of Communication and

Journalism at the Hebrew University of Jerusalem. His publications
include The Image Factory: Consumer Culture, Photography and the
Visual Content Industry and Media Witnessing: Testimony in the Age of
Mass Communication (with Amit Pincheski).
Ya’ara Gil-Glazer is Head of the Department of Education and Visual

Research at the Shpilman Photography Institute. Her research areas
include modern and contemporary art and visual culture and its educa-
tional integration into social contexts; photography books and documenta-
ries; the relationships between image and text; and historiography and the
theory of photography. She is the author of The Documentary Photobook:
Social-Cultural Criticism in the U.S. during the Great Depression and the
New Deal (Resling, 2013)
Lee Grieveson is Reader in Film Studies at University College London.

He is the author of Policing Cinema: Movies and Censorship in Early
Twentieth Century America (University of California Press, 2004) and
co-editor of several volumes, including Inventing Film Studies, Empire
and Film (with Haidee Wasson, Duke University Press, 2008) and
Film and the End of Empire (Palgrave Macmillan, 2011), both with
Colin MacCabe.
Notes On Contributors 315
Aud Sissel Hoel is Associate Professor of Visual Communication in the

Department of Art and Media Studies at the Norwegian University of
Science and Technology. Her research explores the interfaces of art, sci-
ence, and culture, focusing on topics such as face images, technologies of
thinking, scientific vision, medical imaging, and visualization. Currently
she is heading an interdisciplinary research project on neuroimaging.
Kamila Kuc is Postdoctoral Research Assistant in the Department of

Media and Communications at Goldsmiths, University of London. She
is also a curator and an experimental filmmaker. Co-editor (with Michael
O’Pray) of The Struggle for Form: Perspectives on Polish Avant-Garde
Film 1916-1989 (Columbia University Press, 2014), she has curated pro-
grammes of experimental film for international film festivals and venues
(New Horizons Film Festival, Poland; Experiments in Cinema, US). Her
short films have been screened widely.
Zoltan G. Levay is a US-based scientist who was awarded a Space

Telescope Science Institute Individual Achievement Award in November
1997 and the Association of Universities for Research in Astronomy
(AURA) 1997 Service Award. He is a member of the American
Astronomical Society (AAS) and the National Association of Photoshop
Professionals (NAPP).
Frank Lindseth is Adjunct Associate Professor in the Department of

Computer and Information Science at the Norwegian University of
Science and Technology. He works on medical image computing and
visualisation.
Debbie Lisle is Reader in International Relations at Queen’s University

Belfast. Her research engages with a number of contemporary debates
in International Relations and beyond, most notably around issues of
difference, mobility, security, travel, visuality, governmentality, biopoli-
tics, materiality, technology, practice and power. She is the author of
Dangerous Routes: Entanglements of War and Tourism (University of
Minnesota Press, forthcoming).
Rafe McGregor teaches at the Centre for Lifelong Learning at the

University of York. He is the author of numerous publications about film.
Rosa Menkman is a Dutch art theorist, curator and visual artist specialis-
ing in glitch art and resolution theory.
Melissa Miles is Associate Professor and Australian Research Council

Future Fellow in the Faculty of Art, Design and Architecture at Monash
University. Her most recent publication is The Culture of Photography in
Public Space (co-edited with Anne Marsh and Daniel Palmer, Intellect
and University of Chicago Press, 2015). Her research centres largely
on the history and theory of photography. Along with photography, her
research interests include feminist art practice, intercultural relations,
and studies of witness and testimony in contemporary culture.
Travis Rector is Professor of Physics and Astronomy at the University

of Alaska, Anchorage. He is also an astrophotographer.
Raúl Rodríguez-Ferrándiz works at the University of Alicante. He is

the author of numerous books on visual culture, including Apocalypse
Show - Intelectuales, Television y Fin de Milenio (Biblioteca Nueva, 2001).
Mette Sandbye is Head of Department and Associate Professor in

the Department of Arts and Cultural Studies at the University of
Copenhagen. She was the editor of the first Danish edition of history of
photography (Dansk Fotografihistorie, 2004) and has published numer-
ous books and articles on contemporary art photography and photogra-
phy as part of the visual culture.
Jonathan Shaw is the co-director of the Disruptive Media Learning Lab

at Coventry University; visiting fellow at the Centre for Excellence in
Media Practice at Bournemouth University; and Chair of the Association
for Photography in Higher Education in the UK. His work blurs the
boundaries between the still and moving image. He is the author of
NewFotoScapes, an online multi-platform book.
Notes On Contributors 317
Ajay Sinha is Professor of Art History at Mt. Holyoke College. He is the

author of Imagining Architects: Creativity in the Religious Monuments of
India (University of Delaware Press, 2000), and editor, with Raminder
Kaur, of Bollyworld: Popular Indian Cinema through a Transnational
Lens (Sage, 2005).
Katrina Sluis is a New Zealand-born artist, writer, curator and edu-

cator. She balances her present post as Curator (Digital Programme) at
The Photographers’ Gallery in London with her role as Senior Lecturer
at London South Bank University. Prior to this, she lectured in digi-
tal photography at the University of New South Wales and the Sydney
Gallery School.
Olivia Smarr, Stanford University, is a scientist who has worked NASA

Goddard Space Flight Center.
Ross Varney is Assistant Lecturer in Media at Coventry University.

His research interests encompass the moving image, screen-based media,
fan cultures, digital curation and open publishing. He has published co-
authored papers for The International Journal of Performing Arts and
Digital Media and the Body, Space and Technology Journal.
Michael Wamposzyc is a designer, researcher and educator, currently

working as Lecturer in Information Design and Graphic Design at the
University of Portsmouth. He is the author of several theoretical and
experimental publications on visual communication, typography and sys-
tems of notational iconicity. His work focuses on design research method-
ology and diagrammatics.
Megan Watzke is an astronomer and co-author (with Kimberly K.

Arcand) of Your Ticket to the Universe: A Guide to Exploring the Cosmos
(Smithsonian Books, 2013).
Joanna Zylinska is Professor of New Media and Communications

at Goldsmiths, University of London. The author of five books – most
recently, Minimal Ethics for the Anthropocene (Open Humanities Press,
2014) and Life after New Media: Mediation as a Vital Process (with
Sarah Kember; MIT Press, 2012) – she is also a translator of Stanislaw

Lem’s major philosophical treatise, Summa Technologiae (University of
Minnesota Press, 2013). She is one of the Editors of Culture Machine, an
international open-access journal of culture and theory, and a curator of
its sister project, Photomediations Machine. She combines her philosophi-
cal writings and curatorial work with photographic art practice.
Photography / Media Studies / Media Arts
Photomediations: A Reader Kuc & Zylinska

Photomediations: A Reader offers a radically different way
of understanding photography. The concept that unites the
twenty scholarly and curatorial essays collected here cuts
across the traditional classification of photography as suspended
between art and social practice to capture the dynamism of the
photographic medium today. It also explores photography’s
kinship with other media - and with us, humans, as media.
The term ‘photomediations’ brings together the hybrid

ontology of ‘photomedia’ and the fluid dynamism of ‘mediation’.
The framework of photomediations adopts a processual,
and time-based, approach to images by tracing the technological,
biological, cultural, social and political flows of data that produce
photographic objects.
Contributors:
Kimberly K. Arcand : David Bate : Rob Coley :

Charlotte Cotton : Joseph DePasquale :
Alexander García Düttmann : Mika Elo : Paul Frosh :
Ya’ara Gil-Glazer : Lee Grieveson : Aud Sissel Hoel :
Kamila Kuc : Zoltan G. Levay : Frank Lindseth :
Debbie Lisle : Rafe McGregor : Rosa Menkman :
Melissa Miles : Raúl Rodríguez-Ferrándiz : Travis Rector :
Mette Sandbye : Jonathan Shaw : Ajay Sinha :
Katrina Sluis : Olivia Smarr : Megan Watzke : Joanna Zylinska
PHOTOMEDIATIONS:
A READER
edited by Kamila Kuc and Joanna Zylinska

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Photography / Media Studies / Media Arts

Photomediations: A Reader Kuc & Zylinska

The term ‘photomediations’ brings together the hybrid

Kimberly K. Arcand : David Bate : Rob Coley :

Cover image: Bill Domonkos, George, 2014 CC BY-SA

In association with Jonathan Shaw,

OPEN HUMANITIES PRESS

ISBN: 978-1-78542-020-7 PDF

Open Humanities Press is an international, scholar-led open access publishing

I Photography, Optics and Light

2. Painting with Light: Beyond the Limits of the Photograph 48

3. Why Burn a Photograph? A Film by Hollis Frampton 64

4. Processing Color in Astronomical Imagery 75

II The Image in Motion

6. The ‘Potential Mobilities’ of Photography 109

7. The Cinematograph As an Agent of History 120

8. What is the Value of a Technological History of Cinema? 133

9. A New/Old Ontology of Film 143

11. Boredom and Baroque Space  172

12. Differential Interventions: Images as Operative Tools  177

13. Glitch Studies Manifesto 184

14. NewFotoScapes: An Interview with Charlotte Cotton 186

15. The Creative Power of Nonhuman Photography 201

IV The Networked Image

17. The Gestural Image: The Selfie, Photography Theory and

18. The New Technological Environment of Photography

19. Authorship, Collaboration, Computation?

20. The Horrors of Visuality 290

It is perhaps not too much of an overstatement to describe photography

revolutionary event in the recent history of photography is not the arrival

By its very nature, photography slows time to a standstill

This Photomediations: A Reader is part of a larger editorial and curato-

Mediations does not serve as a translational or transparent

Following from the above insight, we could perhaps go so far as to con-

Photography can therefore be seen as an active practice of cutting through

discourses. Rather than pursue the possibility of taking an original photo

Original source and licence

This is a reworked version of the Introduction from the online project,

Flusser, V. (2001) Into the Universe of Technical Images. Minneapolis: University

Zielinski, S. (2013) [… After the Media]. Minneapolis: Univocal.

A New Kind of History? The Challenges of

‘I want a new kind of history’

Similarly, the geographic center of the historiography of photography

The lines are drawn between those who think of photogra-

photography’s ‘museumization’ … robs it of its real importance

May/June 2002 issue of Afterimage, comprised of wishes expressed in

The intellectual self-consciousness with which photography’s

reassembled into something vital will be determined largely

New histories, new challenges

Historical and photo-historical contexts

Photo-Secession as a coherent group of pictorial photographers – clearly

there photographers were using their cameras in a similar way. In 1935

FSA), ‘was regularly questioned by conservatives who felt that direct,

Narrative sequence and the canonization of photographers

It seems that Hirsch was also influenced by Rosenblum in his sections

The formidable role played by Stieglitz ... has received ample

Warner opens her section on the Photo-Secession in a sophisticated way

and Newhall’s canonical mold. Newhall wrote, for example: ‘Walker

Just as he canonized certain photographers as masters, Newhall also con-

2. Painting with Light: Beyond the Limits of the Photograph 48

3. Why Burn a Photograph? A Film by Hollis Frampton 64

4. Processing Color in Astronomical Imagery 75

6. The ‘Potential Mobilities’ of Photography 109

7. The Cinematograph As an Agent of History 120

8. What is the Value of a Technological History of Cinema? 133

9. A New/Old Ontology of Film 143

11. Boredom and Baroque Space 172

12. Differential Interventions: Images as Operative Tools 177

13. Glitch Studies Manifesto 184

14. NewFotoScapes: An Interview with Charlotte Cotton 186

15. The Creative Power of Nonhuman Photography 201

20. The Horrors of Visuality 290