PROJECT PROFILE ON DESK TOP PUBLISHING CENTRE

1. PRODUCT : Desk Top Publishing Center

2. PRODUCT CODE : 97926

3. QUALITY AND : As per customers requirement

STANDARDS

: QTY : 50,000 Pages (per annum)

4.PRODUCTION CAPACITY : Value : Rs. 10,00,000

5.YEAR OF PREPARATION : 2010–2011

: MSME-DEVELOPMENT INSTITUTE,
6. PREPARED BY NARSAPUR CROSS ROADS
BALANAGAR, HYDERABAD.

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1. INTRODUCTION

Desk Top Publishing (DTP) primarily pertains to designing of documents using

personal computer, page – layout programs (such as PageMaker or MSWORD)
and laser prints. The laser printer has the capability of printing the page that has
text and graphics .The DTP has many advantages in comparison with the manual
process. It is factual, it can quickly edit with minimum mistakes. Text and graphics
can be merged into single file. Achieve higher productivity, efficiency and quality
in printing and publishing with economy .DTP is used for type setting, layout,
printing, graphics and photographs etc .It has wide applications in designing and
producing newsletter, reports, data sheets, invitations, certificates, brochures and
catalogues etc. With the DTP software package ‘Page Maker’ and MS-WORD, it
is possible to undertake a variety of work in the printing and publishing field. The
bilingual software package like ‘Venus’ and ‘Prakash’ has further enhanced the
capacity of DTP for composing and printing text matter with graphics and
combinations of text with different Indian languages.

2. MARKET POTENTIAL

The advantages of DTP over the traditional type setting, designing and printing
has modernized the printing industry for quality, efficiency and productivity. DTP
has replaced the old concept of letter setting and printing .DTP facility has ample
opportunities for undertaking job work on sub-contract basis for printing and
publishing houses, Govt. departments, educational institutions, business houses,
industries, advertisement agencies and industrial. There is good scope for using
DTP facility for designing and producing newsletter, certificates, data sheets,
brochures and catalogues etc. The electronics technology is undergoing rapid
strides of change and there is need for regular monitoring of the national and
international technology scenario. The unit may therefore keep abreast with the
new technologies in order to keep them in pace with the development for global
competition. Quality today is not only confined to the product or service alone ,it
also extends to the process and environment in which the product is generated. The
unit may adopt ISO 9000 standard for global competition. Use of Internet facilities
may add to the quality of DTP standards.

3. BASIS AND PRESUMPTIONS

i) The basis for calculation of production capacity has been taken on single
shift basis on 75% efficiency.

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 ii) The maximum capacity utilization on single shift basis for 300 days a year.
During first year and second year of operations the capacity utilization is 60%
and 80% respectively. The unit is expected to achieve full capacity utilization
from the third year onwards.
iii) The salaries and wages, cost of raw materials, utilities, rents, etc. are based
on the prevailing rates in and around Hyderabad. These cost factors are likely
to vary withtime and location.
iv) Interest on term loan and working capital loan has been taken at the rate of
16% on an average. This rate may vary depending upon the policy of the
financial institutions/ agencies from time to time.
v) The cost of machinery and equipments refer to a particular make/model and
prices are
approximate.
vi) The break-even point percentage indicated is of full capacity utilization.
vii) The project preparation cost etc. whenever required could be considered
under pre-operative expenses.
viii) The essential production machinery and test equipment required for the
project have been indicated. The unit may also utilize common test facilities
available at Electronics Test and Development Centers (ETDC’s) and
Electronic Regional Test Laboratories (ERTL’s) set up by the State
Governments and STQC Directorate of the Department of Information
Technology, Ministry of Communication and Information Technology, to
manufacture products conforming to Bureau of Indian Standards.

1. IMPLEMENTATION SCHEDULE

The major activities in the implementation of the project has been listed and the
average time for implementation of the project is estimated at 12 months:
Period (In Months)
1 Preparation of project report 1
2. Registration and other Formalities 1
3. Sanction of Loan by financial Institution 3
4. Plant and Machinery :
a. Placement of orders 1
b. Procurement 2
c. Power connection/Electrification 2
d. Installation/erection of machinery/test equipment 2
5. Procurement of Raw materials 2
6. Recruitment of Technical personnel etc. 2
7. Trial production 11
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 8. Commercial Production 12

Note :
1. Many of the above activities shall be initiated concurrently.
2. Procurement of raw materials commences from the 8th Month onwards.
3. When imported plant and machinery are required, the implementation period
of project may vary from 12 months to 15 months.

5. TECHNICAL ASPECTS

I. Process of Manufacture

The DTP Software packages Page Maker Corel draw, MS-Word, Venus and
Prakashak are required for designing and producing printed matters using personal
computer with peripherals. Laser printer is used for printing the text and graphics.
The DTP software has two sections. One for type setting program and the other for
page maker program .As per the design the text is typed, composed and arranged in
the form of blocks or columns, Headlines, Captions, graphics, photographs,
drawing etc. are inserted in the text as per the design.
(a) Proper selection and layout of lighting system
(b) Timely switching on-off of the lights.
(c) Use of compact fluorescent lamps wherever possible.

I. DESK TOP PUBLISHING CENTRE

The whole text is displayed on CGA/VGA monitors for correction and addition.
The edited and complete page is then printed on plain paper or butter paper or page
master using the laser printer. For small volume the output from the laser printer
can be Xerox for making .The required number of copies. But when the volume is
in the range of 200 to 40,000 impressions, the output from laser printer is taken to
offset printing machine for making the required, number of copies. Aluminum foil
master is capable of printing 1000 to 9000 copies per master is preferred for
making large number of copies on offset printing machine.

III. Quality Control and Standards As per the user / customer spec.

III. Production Capacity (per annum) : Quantity : 10.00,000

Value (Rs.) :50,000 pages
(laser output) .
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V. Motive Power : 3KVA (Approx.)

VI. Pollution Control : The Desk Top Publishing facility is not characterized as
polluting industry and is free from pollution control.

.VII. Energy Conservation :With the escalating demand for energy to sustain the
pace of economic development of our country, Energy Conservation is not only
desirable but absolutely imperative. Every user of energy is a potential Saver of
energy. It is obligatory for every user to use that efficiently, it is profitable

6. FINANCIAL ASPECTS

A. Fixed Capital

(i) Land and Building Built-up Area 50 sq .mtrs (in commercial area)

(ii) Machinery and Equipments

S.No. Description Ind/Imp Qty Total Amount

1 Computer System * Ind 3 1,35,000/-
2 Laser Printer HP Laser Ind 3 50,000/-
(Jet 6L, 600 DPI 8 pages/
minutes, 2MB RAM)
3 Dot-Matrix Printer 80 co Ind 2 15,000
4 Scanner Ind 1 30,000
5 UPS 500 VA Ind 3 9000/-
6 Spike Suppressor Ind 1 1000/-
7 Software Package (MS-Word, Ind - 50,000/-
Page Maker, Coral Draw )
Total 2,90,000/-
8. Electrification (DESK TOP - - 29,000
PUBLISHING CENTRE
Installation @10% of equipment
cost)
9. Computer furniture and Office - - 15,000
equipment
Pre-operative Expenses 10,000
Total Fixed Capital 3,44,000/-

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* System Specifications: (Pentium IV, Intel IV 1.7/1.8/1.9 GHz and above, 256
Cashe/128 DDR RAM/ Intel 845 Chipset based Mother Board/AGP 4 × 32 MB
Graphicx/ 40 GB HDD/1.44 MB FDD/52X CD ROM with Multi Media Kit with
speakers/Scroll Mouse/Multimedia 107 Keys Keyboard/15” VGA Coloured
Monitor (Digital) and Internal 56.6 KBPS Modem, 10/100 Mbps Ethernet Card,
Mini Tower Cabinet/2 Serial, 2USB, 1 parallel, 1PS/2 Mouse Ports with preloaded
software- Window 2000/ XP Home and Antivirus)

B. Working Capital (per month)

(i) Staff and Labour

S.No. Designation No;s Salary Total Rs.
1. Manager 1 6000/- 6000/-
2. DTP Operators 3 4000/- 12,000/-
3. Attainders 2 2000/- 4000/-

(ii) Raw Materials (per month)

S. No. Description for making Requirement Price

1. Mapleton Paper 5 reams 1000/-
2. Butter Paper 100 sheets 500/-
3. Floppy diskettes 5 boxes 1200/-
4. Toner for Laser jet LS 3800/-
5. Ink & Printer ribbon LS 2500/-
Total 9000/-

(iii) Utilities (per month)

1. Power 2000/-
2. Water 200/-
Total 2200/-
(iv) Other Contingent Expenses (per month)(Rs.)
Rent 3000/-
Postage & Stationery 1,000/-
Repairs and maintenance 2,000

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 Transport and conveyance 5,000
Advertisement and Publicity 1,000
Insurance and taxes 500
Telephone 2,000/-
Mics. expenses 1,500/-
Total 16,000/-

Total Recurring Expenditure (per month) Rs. 49,200

Say Rs . 49,000
Working Capital for 3 months Rs. 1,47,000

C. Total Capital Investment

Fixed Capital Rs. 3,44,000
Working Capital (3 months basis) Rs. 1,47,000
Total Rs. 4,91,000

D. FINANCIAL ANALYSIS

(I) Cost of Production (per annum) (Rs.)

Total recurring cost 5,88,000
Depreciation on machinery and equipments @ 10% 29,000
Depreciation on furniture @20% 3,000
Interest on total investment @ 16% 78,500
Total 6,98,500

(II) Turnover (per annum) (Rs.) DTP Services for 50,000 pages 10,00,000
@ Rs. 20 page Profit (before income tax) 3,01,500

(III) Net Profit Ratio = Profit (per annum) × 100 = 301500 × 100 = 30.15%
Sales (per annum) 1000000

(IV) Rate of Return = Profit (per annum) × 100 = 301500 × 100

Total capital investment 491000

= 61.40%

(V) Break-even Point

(VI) Fixed Cost (per annum) (Rs.)

Depreciation 32,000
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Rent 36,000
Interest on Fixed Capital 78,500
Insurance 6,000
40% of Salary and Wages 1,05,600
40% of other contingent expenses and 70,560
utilities (excluding rent and insurance)
Total 3,28,660
Say 3,29,000

B.E.P. = Fixed cost × 100 =

Fixed cost + Profit

329000 × 100
329000+ 301500

= 52.18%

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Addresses of Machinery and Equipment Suppliers

1. M/s. .Computer Trading Centre

Park lane,Secundrabad
2. M/s. Integrated Systems and Services UNN. Bezbaruah Road,
Silpukhuri,Guwahati – 3

3. M/s. Swift Systems , Tayebulla compound, Dighlipu-khuripar (East), Guwahati

4. M/s. MICROTEK International Limited,MICROTEK House, H-57,

Udyog Nagar, Rohtak Road, Delhi-110041

5. M/s. Vintron Informatics Ltd. F-90/1A, Okhla Industrial Area,

Phase-I, New Delhi–110020 (HCL, IBM, COMPAQ etc. leading branded
computer manufacturers have their broad Network and hence the nearest dealer
may be contacted for Computer Hardware related items.)