Benefits Drawbacks: Unit 3: Enterprise, Business Growth and Size
Benefits Drawbacks: Unit 3: Enterprise, Business Growth and Size
Benefits Drawbacks: Unit 3: Enterprise, Business Growth and Size
Benefits Drawbacks
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What support do governments give to start-up businesses?
Business ideas and help
Premises
Finance
Labour
Research
Making a business plan before actually starting the business can be very helpful by
documenting the various details about the business:
1. The owners will find it much easier to run it.
2. There is a lesser chance of losing sight of the mission and vision of the business as
the objectives have been written down.
3. Moreover, having the objectives of the business set down clearly will help motivate
the employees.
4. A new entrepreneur will find it easier to get a loan or overdraft from the bank if they
have a business plan.
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Comparing business sizes
Businesses vary in size, and there are some ways to measure them. For some people, this
information could be very useful:
Value of output. Does not take into account people employed. Does not take into
account sales revenue.
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Capital employed. Does not work on labour intensive firms. High capital but low
output means low efficiency.
You cannot measure a business’s size by its profit, because profit depends on too many
factors not just the size of the firm.
Business growth
How can a business grow?
There are two ways in which a business can grow- internally and externally.
Business
Growth
Internally Externally
Merger or
takeover
Forward Backward
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1. Internal growth
This occurs when a business expands its existing operations. For example, when a fast food
chain opens a new branch in another country. This is a slow means of growth but easier to
manage than external growth.
2. External growth
This is when a business takes over or merges with another business. It is sometimes called
integration as one firm is ‘integrated’ into the other.
A merger is when the owner of two businesses agree to join their firms together to
make one business.
A takeover occurs when one business buys out the owners of another business, which
then becomes a part of the ‘predator’ business.
1. Horizontal merger/integration: This is when one firm merges with or takes over
another one in the same industry at the same stage of production. For example, when
a firm that manufactures furniture merges with another firm that also manufacturers
furniture.
Benefits:
Reduces number of competitors in the market, since two firms become one.
Opportunities of economies of scale.
Merging will allow the businesses to have a bigger share of the total market.
2. Vertical merger/integration: This is when one firm merges with or takes over
another firm in the same industry but at a different stage of production. Therefore,
vertical integration can be of two types:
i. Backward vertical integration: When one firm merges with or takes over another
firm in the same industry but at a stage of production that is behind the ‘predator’
firm. For example, when a firm that manufactures furniture merges with a firm
that supplies wood for manufacturing furniture.
Benefits:
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ii. Forward vertical integration: When one firm merges with or takes over another
firm in the same industry but at a stage of production that is ahead of the ‘predator’
firm. For example, when a firm that manufactures furniture merges with a
furniture retail store.
Benefits:
3. Conglomerate merger/integration: This is when one firm merges with or takes over
a firm in a completely different industry. This is also known as ‘diversification’. For
example, when a firm that manufactures furniture merges with a firm that produces
clothing.
Benefits:
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Why businesses stay small
Not all businesses grow.Some stay small, employ a handful of workers and have little output.
Here are the reasons why.
1. Type of industry: Some firms remain small due to the industry they operate in.
Examples of these are hairdressers, car repairs, catering, etc, which give personal
services and therefore cannot grow.
2. Market size: If the firm operates in areas where the total number of customers is
small, such as in rural areas, there is no need for the firm to grow and thus stays small.
3. Owners’ objectives: Not all owners want to increase the size of their firms and
profits. Some of them prefer keeping their businesses small and having a personal
contact with all of their employees and customers.
1. Poor management: This is a common cause of business failure for new firms. The
main reason is lack of experience which could lead to bad decision making. New
entrepreneurs could make mistakes when choosing the location of the firm, the raw
materials to be used for production, etc, all resulting in failure.
2. Over-expansion: This could lead to diseconomies of scale and greatly increase costs.
This could happen if a firms expands too quickly or over their optimum level.
3. Failure to plan for change: The demands of customers keep changing with change
in tastes and fashion. Due to this, firms must always be ready to change their products
to meet the demand of their customers. Failure to do so could result in losing
customers and loss.
4. Poor financial management: If the owner of the firm does not manage his finances
properly, it could result in cash shortages. This will mean that the employees cannot
be paid and enough goods cannot be produced. Poor cash flow can therefore also
cause businesses to fail.