2011 MTDM 1 Baby Time Expo
2011 MTDM 1 Baby Time Expo
2011 MTDM 1 Baby Time Expo
CAREER CLUSTER
Marketing
ONTARIO
INSTRUCTIONAL AREA
Promotion
MARKETING COMMUNICATIONS
TEAM DECISION MAKING EVENT
PARTICIPANT INSTRUCTIONS
The event will be presented to you through your reading of the General Performance
Indicators, Specific Performance Indicators and Case Study Situation. You will have up to 30
minutes to review this information and prepare your presentation. You may make notes to
use during your presentation.
You will have up to 10 minutes to make your presentation to the judge (you may have more
than one judge), followed by up to 5 minutes to answer the judge’s questions. All members
of the team must participate in the presentation, as well as answer the questions.
Turn in all of your notes and event materials when you have completed the event.
GENERAL PERFORMANCE INDICATORS
Communications skills—the ability to exchange information and ideas with others through
writing, speaking, reading or listening
Analytical skills—the ability to derive facts from data, findings from facts, conclusions from
findings and recommendations from conclusions
Production skills—the ability to take a concept from an idea and make it real
Teamwork—the ability to be an effective member of a productive group
Priorities/time management—the ability to determine priorities and manage time commitments
Economic competencies
SPECIFIC PERFORMANCE INDICATORS
Explain how businesses can use tradeshow/exposition participation to communicate with
targeted audiences.
Published 2011 by DECA Related Materials. Copyright © 2011 by DECA, Inc. No part of this publication may be
reproduced for resale without written permission from the publisher. Printed in the United States of America.
MTDM11
State Event
Describe factors used by marketers to position products/services.
Explain the concept of product mix.
Explain the types of promotion.
Identify the elements of the promotional mix.
Coordinate activities in the promotional mix.
Explain the nature of a promotional plan.
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2011 DECA Ontario Provincials MCDM
CASE STUDY SITUATION
BABY TIME EXPO is an annual trade show that takes place in a large metropolitan area. The trade
show showcases all products and services needed by expectant parents. Everything from cribs,
bottles, diaper services, car seats, toys and more are exhibited at BABY TIME EXPO.
For the past ten years, the vendors at BABY TIME EXPO have been exclusively local and regional
based companies. While featuring local and regional companies boosts the local economy and
shows goodwill, it is not necessarily a good draw for attendees. Last year’s attendance numbers
were at a record low. The general manager of BABY TIME EXPO (judge) has decided to allow
national baby product/service companies to exhibit at the trade show. The general manager
(judge) feels this will draw more attention to the trade show and in return, attendance will be
higher. Since announcing this change, many of the annual local and regional exhibitors have
expressed their concern with allowing much larger national companies. They feel their products
and services will be overlooked and cannot compete for the attendees’ attention.
You will present the promotional campaign to the general manager (judge) in a meeting to take
place in the general manager’s (judge’s) office. The general manager (judge) will begin the
meeting by greeting you and asking to hear your campaign. After you have presented the
campaign and have answered the general manager’s (judge’s) questions, the general manager
(judge) will conclude the meeting by thanking you for your work.
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2011 DECA Ontario Provincials MCDM
JUDGE’S INSTRUCTIONS
BABY TIME EXPO is an annual trade show that takes place in a large metropolitan area. The trade
show showcases all products and services needed by expectant parents. Everything from cribs,
bottles, diaper services, car seats, toys and more are exhibited at BABY TIME EXPO.
For the past ten years, the vendors at BABY TIME EXPO have been exclusively local and regional
based companies. While featuring local and regional companies boosts the local economy and
shows goodwill, it is not necessarily a good draw for attendees. Last year’s attendance numbers
were at a record low. You have decided to allow national baby product/service companies to
exhibit at the trade show. You feel this will draw more attention to the trade show and in return,
attendance will be higher. Since announcing this change, many of the annual local and regional
exhibitors have expressed their concern with allowing much larger national companies. They feel
their products and services will be overlooked and cannot compete for the attendees’ attention.
You have asked the marketing directors (participant team) to develop the promotional campaign
for this year’s show. You want the promotional campaign to help draw higher attendance, yet
still communicate loyalty to the local and regional vendors. You would also like the marketing
directors’ (participant team’s) ideas on how to keep local and regional vendors happy throughout
the trade show.
The marketing directors (participant team) will present the promotional campaign to you in a
meeting to take place in your office. You will begin the meeting by greeting the participants and
asking to hear about their campaign.
After the marketing directors (participant team) have presented their campaign to you are to ask
the following questions of each participant team:
1. If the big crowds come from having national companies exhibit, why worry about what
the local companies think?
2. Should we take into consideration what the attendees want?
3. If we charge the same exhibitor fee, is it ethical to showcase one company over another?
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2011 DECA Ontario Provincials MCDM
Once the marketing directors (participant team) have answered your questions, you will conclude
the meeting by thanking them for the work.
You are not to make any comments after the event is over except to thank the participants.
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2011 DECA Ontario Provincials MCDM
JUDGING THE PRESENTATION
Team members, assuming the role of a management team for the business represented, will analyze a case
situation related to the chosen occupational area. The team will make decisions regarding the situation,
and then make an oral presentation to the judge. The role of the judge is that of an executive for the
business.
Participants will be evaluated according to the Evaluation Form.
Please place the name and identification number label on the Scantron sheet (unless it has already been
done for you).
Participants will have a 30minute preparation period and may make notes to use during the roleplay.
During the first 10 minutes of the presentation (after introductions), the team will present their analysis,
their decisions and the rationale behind the decisions. Allow the teams to complete this portion without
interruption, unless you are asked to respond.
During the next 5 minutes, you may ask questions of the team to determine their understanding of the
situation presented. Each member of each team should respond to at least one question. To ensure
fairness, you must ask each team the same questions. After asking the standard questions, you may ask
other questions for clarification specific to the current team.
After the questioning period, please thank the team and state that they will be notified of your decision
soon. Then complete the Evaluation Form, making sure to record a score for all categories. The maximum
score for the evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of
the exam scores.
A maximum score of “Exceeds Expectations” in any category means that, in your opinion, the
information is presented effectively and creatively; nothing more could be expected of an employee.
A “Meets Expectations” rating means that the information is present well. Though there may be a few
minor problems or omissions, they are not significant. Creativity, however, is not shown to any great
degree. A combined total score of 70 or better on the written and presentation sections will earn the
participant team DECA’s Certificate of Excellence at the international conference.
A “Below Expectations” score means that the information presented does not meet minimum standards of
acceptability.
A “Little/No Value” score means either that some major flaw has been noted that damages the
effectiveness of the presentation (this may be a major omission, a serious misstatement or any other major
flaw) or that the information presented is of no value (does not help the presentation at all).
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2011 DECA Ontario Provincials MCDM
We hope you are impressed by the quality of the work of these potential managers. If you have any
suggestions for improving the event, please mention them to your series director.
We thank you for your help.
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2011 DECA Ontario Provincials MCDM
JUDGE’S EVALUATION FORM
MCDM
Meets
PERFORMANCE INDICATORS Exceeds Expectation Below Little/No Judged
Expectations s Expectations Value Score
DID THE PARTICIPANT:
1. Explain how businesses can use trade
show/exposition participation to
communicate with targeted audiences? 109 87 654 3210 ________
2. Describe factors used by marketers to
position products/services? 109 87 654 3210 ________
5. Identify the elements of the promotional
mix? 109 87 654 3210 ________
6. Coordinate activities in the promotional
mix? 109 87 654 3210 ________
Meets
PRESENTATION Exceeds Expectation Below Little/No Judged
Expectations s Expectations Value Score
8. Clarity of expression 65 4 32 10 ________
11. Effective participation of both team
members 65 4 32 10 ________
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2011 DECA Ontario Provincials MCDM
12. Overall impression and responses to the
judge’s questions 65 4 32 10 ________
TOTAL SCORE ________