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    Business Economics

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    sally
    Diraagu and Ooredoo operate in an oligopolistic market structure in the Maldives mobile network industry, competing against each other. Fenaka Corporation has a monopoly as the sole provider of electricity, water, and waste management services to islands in the Maldives. The report aims to analyze and compare the market structures of these three firms, assess their impacts, and evaluate the marketing techniques used by Diraagu and Ooredoo to be successful.

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    Business Economics

    Uploaded by

    sally
    294 views2 pages
    Diraagu and Ooredoo operate in an oligopolistic market structure in the Maldives mobile network industry, competing against each other. Fenaka Corporation has a monopoly as the sole provider of electricity, water, and waste management services to islands in the Maldives. The report aims to analyze and compare the market structures of these three firms, assess their impacts, and evaluate the marketing techniques used by Diraagu and Ooredoo to be successful.

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    Diraagu and Ooredoo operate in an oligopolistic market structure in the Maldives mobile network industry, competing against each other. Fenaka Corporation has a monopoly as the sole provider of electricity, water, and waste management services to islands in the Maldives. The report aims to analyze and compare the market structures of these three firms, assess their impacts, and evaluate the marketing techniques used by Diraagu and Ooredoo to be successful.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    294 views2 pages

    Business Economics

    Uploaded by

    sally
    Diraagu and Ooredoo operate in an oligopolistic market structure in the Maldives mobile network industry, competing against each other. Fenaka Corporation has a monopoly as the sole provider of electricity, water, and waste management services to islands in the Maldives. The report aims to analyze and compare the market structures of these three firms, assess their impacts, and evaluate the marketing techniques used by Diraagu and Ooredoo to be successful.

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    Executive summary

    Different markets have different market structure. Market is an arrangement that facilitates the
    buying and selling of a product, service, factor of production or future commitment. in other
    words, a market is a place where buyers and sellers meet one another to transact business.
    Market structure is defined as the number and distribution size of buyers and sellers in the
    markets of particular goods and services. Market structure is divided to perfect competition,
    monopolistic, monopoly and oligopoly.

    In this report we will focus on three market which is oreedoo and diraagu which is oligopoly and
    fenaka corporation which is monopoly. The aim of this report is to identify and analyse the main
    features of market structures, assessing the impact on other stakeholders in each market
    structure, and evaluating the techniques used by the firm in each market structure to be more
    successful.

    Introduction

    Diraagu, is the first Maldivian telecommunications company, which was established in 1998.
    diraage maintains one of the worlds lonest microwave links over water. This 65 km link across
    the equator connects fuvahmulah and gaaf dhaalu- and therefore gaaf alifu atoll. Diraau market
    structure is oligopoly because it is not the only seller of network service in Maldives. There is
    other network which is orredoo is its competitor.

    In 2005, wataniya telecom international- a Qatar company(now owned by orredoo roup; also
    mere in to oreedoo roup ) was awarded the license to operate as the second mobile phone
    operator. They formed orredoo Maldives ( formerly wataniya telecom Maldives) and started
    operation on auust 1, 2005. The firm was issued a liscence as the new mobile operator in
    February 2005. Orredoo Maldives was selected after a biddin process with three other
    companies. Orredoo Maldives is the sole competitor of dhiraau, the very first Maldivian
    telecommunications company. Diraau dominated the market for a period of 17 years, bein the
    only operator for that period.

    FENAKA Corporation Limited was established on 18th June 2012 by a presidential

    decree under the company’s act of 10/96, as a limited liability company. The company is

    registered on 1st august 2012 and it is 100% government owned utility company with a mandate

    to provide island communities with electricity, water, sewerage and waste management services.

    FENAKA Corporation limited generates power for more than 150 islands, serving 70% of the

    population of the Maldives. FENAKA Corporation limited is not new in the business as assets
    and human resources previously established six utility companies have been transferred to the

    corporation. The company has a broad mandate, assigned by the government of Maldives, which

    is the sole shareholder of the corporation, incorporated for provision of utilities and related

    services to all islands.

    Marketin techniques used by diraau and oreedhoo

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