Worksheet For Conducting A Swot Analysis: Harvard Managementor - Implementing Strategy Tools

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Harvard ManageMentor — IMPLEMENTING STRATEGY TOOLS

Worksheet for Conducting a SWOT Analysis


Use a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats relative to your company,
unit or group, or a program you want to evaluate. The SWOT analysis lets you focus on specific areas and
discover actions that can help build on strengths, minimize or eliminate weaknesses, maximize opportunities,
and deal with or overcome threats.

Date of analysis:
What is being analyzed:
Internal Analysis
List factors inherent to what is being analyzed, such as the competencies of your group.
Strengths Ideas for building upon these strengths

Weaknesses Ideas for minimizing or repairing these weaknesses

External Analysis
List factors external to what is being analyzed, such as customer needs or marketplace trends.
Opportunities Ideas for investigating or taking advantage of these
opportunities

Threats Ideas for minimizing or overcoming these threats

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