Basics of Marketing and Banking
Basics of Marketing and Banking
Basics of Marketing and Banking
Bank Rate - This is the rate (long term) at which central bank (RBI) lends money to
other banks or financial institutions. If the bank rate goes up, long-term interest rates
also tend to move up, and vice-versa. When bank rate is hiked, banks hike their own
lending rates.
Repo (Repurchase) rate also known as the benchmark interest rate is the rate at
which the RBI lends money to the banks for a short term. When the repo rate
increases, borrowing from RBI becomes more expensive. If RBI wants to make it
more expensive for the banks to borrow money, it increases the repo rate similarly, if
it wants to make it cheaper for banks to borrow money it reduces the repo rate.
Reverse Repo rate is the short term borrowing rate at which banks park their short-
term excess liquidity with the RBI. The RBI uses this tool when it feels there is too
much money floating in the banking system. An increase in the reverse repo rate
means that the RBI will borrow money from the banks at a higher rate of interest. As
a result, banks prefer to keep their money with the RBI instead of lending it.
Repo Rate signifies the rate at which liquidity is injected in the banking system by
RBI, whereas Reverse Repo rate signifies the rate at which the central bank absorbs
liquidity from the banks.
CRR – Cash Reserve Ratio - Banks in India are required to hold a certain proportion
of their deposits in the form of cash. However Banks don’t hold these as cash
with themselves, they deposit such cash(aka currency chests) with Reserve Bank of
India , which is considered as equivalent to holding cash withthemselves. This
minimum ratio (that is the part of the total deposits to be held as cash) is stipulated
by the RBI and is known as the CRR or Cash Reserve Ratio.
When a bank’s deposits increase by Rs100, and if the cash reserve ratio is 9%, the
banks will have to hold Rs 9 with RBI and the bank will be able to use only Rs 91 for
investments and lending, credit purpose. Therefore, higher the ratio, the lower is the
amount that banks will be able to use for lending and investment. This power of RBI
to reduce the lendable amount by increasing the CRR, makes it an instrument in the
hands of a central bank through which it can control the amount that banks lend.
Thus, it is a tool used by RBI to control liquidity in the banking system.
SLR – Statutory Liquidity Ratio - Every bank is required to maintain at the close of
business every day, a minimum proportion of their Net Demand and Time Liabilities
as liquid assets in the form of cash, gold and un-encumbered approved securities. The
ratio of liquid assets to demand and time liabilities is known as Statutory Liquidity
Ratio (SLR). RBI is empowered to increase this ratio up to 40%. An increase in SLR
also restricts the bank’s leverage position to pump more money into the economy.
Call Rate - Inter bank borrowing rate – Interest Rate paid by the banks for lending
and borrowing funds needed for daily use. After Lehman Brothers went bankrupt
Call Rate skyrocketed to such an insane level that banks stopped lending to other
banks.
Important Banking Terms or Terminology for IBPS PO/Clerk SBI PO/Clerk Exams
2012-13
Dear IBPS Aspirants these are the some important banking terms or terminology very
useful for upcoming IBPS PO/ clerk, RBI & SBI PO/ clerk Exams.
Q1. What is a Repo Rate?
Ans: Repo rate is the rate at which our banks borrow rupees from RBI. Whenever the
banks have any shortage of funds they can borrow it from RBI.
Q2. What is Reverse Repo Rate?
Ans: This is exact opposite of Repo rate. Reverse Repo rate is the rate at which
Reserve Bank of India (RBI) borrows money from banks. RBI uses this tool when it
feels there is too much money floating in the banking system.
Q3. What is CRR Cash Reserve Ratio Rate?
Ans: CRR is the amount of funds that the banks have to keep with RBI.
Q4. What is SLR (Statutory Liquidity Ratio) Rate?
Ans: SLR approved secis the amount a commercial bank needs to maintain in the
form of cash, or gold or govt. urities (Bonds) before providing credit to its customers.
SLR rate is determined and maintained by the RBI. SLR is used to control inflation
and propel growth.
Q5. What is Bank Rate?
Ans: Bank rate, also referred to as the discount rate, is the rate of interest which a
central bank charges on the loans and advances that it extends to commercial banks.
Q6. What is Inflation?
Ans Inflation is as an increase in the price of bunch of Goods and services that
projects the Indian economy. An increase in inflation figures occurs when there is an
increase in the average level of prices in Goods and services. Inflation happens when
there are fewer Goods and more buyers; this will result in increase in the price of
Goods.
Q7. What is Deflation?
Ans: Deflation is the continuous decrease in prices of goods and services. Deflation
occurs when the inflation rate becomes negative (below zero) and stays there for a
longer period.
Q8. What is PLR (Prime Lending Rate )?
Ans: The PLR is the interest rate charged by banks to their most creditworthy
customers (usually the most prominent and stable business customers). The rate is
almost always the same amongst major banks.
Q9. What is Deposit Rate?
Ans. Interest Rates paid by a depository institution on the cash on deposit.
Q10. What is FII (Foreign Institutional Investor)?
Ans FII used to denote an investor, mostly in the form of an institution. An institution
established outside India.
Q11. What is FDI (Foreign Direct Investment)?
Ans FDI occurs with the purchase of the “physical assets or a significant amount of
ownership (stock) of a company in another country in order to gain a measure of
management control” (Or) A foreign company having a stake in a Indian Company.
Q12. What is IPO – Initial Public Offering?
Ans This is the first offering of shares to the general public from a company wishes to
list on the stock exchanges.
Q13. What is Disinvestment?
Ans: The Selling of the government stake in public sector undertakings.
Q14. What is Fiscal Deficit?
Ans: It is the difference between the government’s total receipts (excluding
borrowings) and total expenditure.
Q15. What is Revenue deficit?
Ans: It defines that, where the net amount received (by taxes & other forms) fails to
meet the predicted net amount to be received by the government.
Q16. What is GDP – Gross Domestic Product ?
Ans: The or GDP is a measure of all of the services and goods produced in a country
over a specific period; classically a year.
Q17. What is GNP – Gross National Product ?
Ans: GNP is measured as GDP plus income of residents from investments made
abroad minus income earned by foreigners in domestic market.
Q18. What is National Income?
Ans: National Income is the money value of all goods and services produced in a
country during the year.
Q19. What is Per Capita Income?
Ans: The national income of a country, or region, divided by its population. Per capita
income is often used to measure a country’s standard of living.
Q20. What is Vote on Account?
Ans: A vote-on account is basically a statement ,where the government presents an
estimate of a sum required to meet the expenditure that it incurs during the first
three to four months of an election financial year until a new govt is in place, to keep
the machinery running.
Q21. Difference between Vote on Account and Interim Budget?
Ans: Vote-on-account deals only with the expenditure side of the government’s
budget, an interim Budget is a complete set of accounts, including both expenditure
and receipts.
Q22. What is SDR (Special Drawing Rights) ?
Ans: The SDR is an artificial currency created by the IMF in 1969. SDRs are allocated
to member countries and can be fully converted into international currencies so they
serve as a supplement to the official foreign reserves of member countries.
Q23. What is SEZ – Special Economic Zone ?
Ans: SEZ means is the one of the part of government’s policies in India. A special
Economic zone is a geographical region that economic laws which are more liberal
than the usual economic laws in the country.
Q24. What is Open Market operations(OMO)?
Ans: The buying and selling of government securities in the open market in order to
expand or contract the amount of money in the banking system by RBI.
Q25. What is Micro Credit?
Ans: It is a term used to extend small loans to very poor people for self-employment
projects that generate income, allowing them to care for themselves and their
families.
Q26. What is Liquidity Adjustment Facility(LAF)?
Ans: A tool used in monetary policy that allows banks to borrow money through
repurchase agreements.
Q27. What is RTGS System – Real Time Gross Settlement?
Ans: RTGS system is a funds transfer mechanism where transfer of money takes place
from one bank to another on a ‘real time’ and on ‘gross’ basis. Settlement in ‘real
time’ means payment transaction is not subjected to any waiting period.
Q28. What is Bancassurance?
Ans: It is the term used to describe the partnership or relationship between a bank
and an insurance company whereby the insurance company uses the bank sales
channel in order to sell insurance products.
Q29. What is Wholesale Price Index(WPI)?
Ans: The WPI is the index used to measure the changes in the average price level of
goods traded in wholesale market. A total of 435 commodity prices make up the
index. It is available on a weekly basis.
Q30. What is Consumer price Index(CPI)?
Ans: It is a measure estimating the average price of consumer goods and services
purchased by households.
Q31. What is a Debenture?
Ans: A debenture is basically an unsecured loan to a corporation. A type of debt
instrument that is not secured by physical asset. Debentures are backed only by the
general creditworthiness and reputation of the issuer.
Q32. What is a hedge fund?
Ans: ‘Hedge’ means to reduce financial risk. A hedge fund is an investment fund open
to a limited range of investors and requires a very large initial minimum investment.
Q33. What is FCCB?
Ans: A Foreign Currency Convertible Bond (FCCB) is a type of convertible bond
issued in a currency different than the issuer’s domestic currency.
· What is Bancassurance?
It is the term used to describe the partnership or relationship between a bank and an
insurance company whereby the insurance company uses the bank sales channel in
order to sell insurance products.
· What is a Debenture? How many types of debentures are there? What are they?
A debenture is basically an unsecured loan to a corporation. A type of debt
instrument that is not secured by physical asset. Debentures are backed only by the
general creditworthiness and reputation of the issuer.
i)Convertible Debentures: Any type of debenture that can be converted into some
other security or it can be converted into stock..
ii)Non-Convertibility Debentures(NCB): Non Convertible Debentures are those that
cannot be converted into equity shares of the issuing company, as opposed to
Convertible debentures. Non-convertible debentures normally earn a higher interest
rate than convertible debentures do.
· What is Arbitrage?
The opportunity to buy an asset at a low price then immediately selling it on a
different market for a higher price.
· What is Capitalism?
Capitalism as an economy is based on a democratic political ideology and produces a
free market economy, where businesses are privately owned and operated for profit;
in capitalism, all of the capital investments and decisions about production,
distribution, and the prices of goods, services, and labor, are determined in the free
market and affected by the forces of supply and demand.
· What is Socialism?
Socialism as an economy is based on a collectivist type of political ideology and
involves the running of businesses to benefit the common good of a vast majority of
people rather than of a small upper class segment of society.
· Functions of RBI?
The Reserve Bank of India is the central bank of India, was established on April 1,
1935 in accordance with the provisions of the Reserve Bank of India Act, 1934. The
Reserve Bank of India was set up on the recommendations of the Hilton Young
Commission. The commission submitted its report in the year 1926, though the bank
was not set up for nine years.To regulate the issue of Bank Notes and keeping of
reserves with a view to securing monetary stability in India and generally to operate
the currency and credit system of the country to its advantage.” Banker to the
Government: performs merchant banking function for the central and the state
governments; also acts as their banker.Banker to banks: maintains banking accounts
of all scheduled banks.
A Monetary policy is the process by which the government, central bank, of a country
controls (i) the supply of money, (ii) availability of money, and (iii) cost of money or
rate of interest, in order to attain a set of objectives oriented towards the growth and
stability of the economy.
Fiscal policy is the use of government spending and revenue collection to influence
the economy. These policies affect tax rates, interest rates and government spending,
in an effort to control the economy. Fiscal policy is an additional method to
determine public revenue and public expenditure.
Core banking is a general term used to describe the services provided by a group of
networked bank branches. Bank customers may access their funds and other simple
transactions from any of the member branch offices. It will cut down time, working
simultaneously on different issues and increasing efficiency. The platform where
communication technology and information technology are merged to suit core
needs of banking is known as Core Banking Solutions.
institutional credit for agriculture and other rural sectors. The RRBs mobilize
financial resources from rural / semi-urban areas and grant loans and advances
mostly to small and marginal farmers, agricultural labourers and rural artisans.
The area of operation of RRBs is limited to the area as notified by GoI covering
iii. A bank that deals mostly in but international finance, long-term loans for
iv. Online banking (or Internet banking) allows customers to conduct financial
mobile phone without making a call , using the SMS facility. Is a term used for
vi. Traditional banking is the normal bank accounts we have. Like, put your money in
the bank and they act as a security and you will get only the normal interests
(decided by RBI in our case, FED bank in US).
vii. Investment banking is entirely different. Here, people who are having so much
money (money in excess which will yield only less interest if in Banks) will invest
their money and get higher returns. For example, If i have more money instead of
taking the pain of investing in share market, buying properties etc. I will give to
investment banks and they will do the money management and give me higher
The Right to Information act is a law enacted by the Parliament of India giving
citizens of India access to records of the Central Government and State
overnments.The Act applies to all States and Union Territories of India, except the
State of Jammu and Kashmir – which is covered under a State-level law. This law was
passed by Parliament on 15 June 2005 and came fully into force on 13 October 2005.
The credit rating agencies in India mainly include ICRA and CRISIL. ICRA
wasformerly referred to the Investment Information and Credit Rating Agency of
India Limited. Their main function is to grade the different sector and companies in
terms of performance and offer solutions for up gradation. The credit rating agencies
in India mainly include ICRA and CRISIL(Credit Rating Information Services of India
Limited)
· What is Cheque?
· What is a NBFC?
Companies Act, 1956 and is engaged in the business of loans and advances,
acquisition of shares/stock/bonds/debentures/securities issued by government, but
does not include any institution whose principal business is that of agriculture
activity, industrial activity, sale/purchase/construction of immovable property.
NBFCs are doing functions akin to that of banks; however there are a few differences:
(i)A NBFC cannot accept demand deposits (demand deposits are funds deposited at a
depository institution that are payable on demand — immediately or within a very
short period — like your current or savings accounts.)
(ii) it is not a part of the payment and settlement system and as such cannot issue
cheques to its customers; and
(iii) Deposit insurance facility of DICGC is not available for NBFC depositors unlike in
case of banks.
· What is NASSCOM ?
The National Association of Software and Services Companies (NASSCOM), the Indian
chamber of commerce is a consortium that serves as an interface to the Indian
software industry and Indian BPO industry. Maintaining close interaction with the
Government of India in formulating National IT policies with specific focus on IT
software and services maintaining a state of the art information database of IT
software and services related activities for use of both the software developers as
well as interested companies overseas. Mr. Som Mittal – President. Chairman-Pramod
Bhasin
· What is ASSOCHAM?
· What is NABARD?
NABARD was established by an act of Parliament on 12 July 1982 to implement the
National Bank for Agriculture and Rural Development Act 1981. It replaced the
Agricultural Credit Department (ACD) and Rural Planning and Credit Cell (RPCC) of
Reserve Bank of India, and Agricultural Refinance and Development Corporation
(ARDC). It is one of the premiere agency to provide credit in rural areas. NABARD is
set up as an apex Development Bank with a mandate for facilitating credit flow for
promotion and development of agriculture, small-scale industries, cottage and village
industries, handicrafts and other rural crafts.
· What is SIDBI?
The Small Industries Development Bank of India is a state-run bank aimed to aid the
growth and development of micro, small and medium scale industries in India. Set up
in 1990 through an act of parliament, it was incorporated initially as a wholly owned
subsidiary of Industrial Development Bank of India.
SENSEX is the short term for the words “Sensitive Index” and is associated with the
Bombay (Mumbai) Stock Exchange (BSE). The SENSEX was first formed on 1-1-1986
and used the market capitalization of the 30 most traded stocks of BSE. Where as NSE
has 50 most traded stocks of NSE.SENSEX IS THE INDEX OF BSE. AND NIFTY IS THE
INDEX OF NSE.BOTH WILL SHOW DAILY TRADING MARKS. Sensex and Nifty both are
an “index”. An index is basically an indicator it indicates whether most of the stocks
have gone up or most of the stocks have gone down.
· What is SEBI?
SEBI is the regulator for the Securities Market in India. Originally set up by the
Government of India in 1988, it acquired statutory form in 1992 with SEBI Act 1992
being passed by the Indian Parliament. Chaired by C B Bhave.
Mutual funds are investment companies that pool money from investors at large and
offer to sell and buy back its shares on a continuous basis and use the capital thus
raised to invest in securities of different companies. The mutual fund will have a fund
manager that trades the pooled money on a regular basis. The net proceeds or losses
are then typically distributed to the investors annually.
A company that invests its clients’ pooled fund into securities that match its declared
financial objectives. Asset management companies provide investors with more
diversification and investing options than they would have by themselves. Mutual
funds, hedge funds and pension plans are all run by asset management companies.
These companies earn income by charging service fees to their clients.
· What is Recession?
Foreign exchange reserves (also called Forex reserves) in a strict sense are only the
foreign currency deposits and bonds held by central banks and monetary
authorities.However, the term in popular usage commonly includes foreign exchange
and gold,SDRs and IMF reserve positions.