Law of Supply and Demand
Law of Supply and Demand
Law of Supply and Demand
For a simple illustration of how supply and demand determine equilibrium price, imagine a
business launching a new product. It sets a high price, but only a few consumers buy it. The
business anticipated selling more units, but due to lack of interest, it has warehouses full of
the product. Due to the high supply, the business lowers the product price. Demand
increases, but as the supply dwindles, the business raises the price until it finds the perfect, or
equilibrium, price to balance its product supply with consumer demand.