B. R. C. M.

College of Business
Administration.

Assignment – 2013

Research Methodology

T.Y. B.B.A. Semester 5th

Topic: “Prepare questionnaire to Study consumer behaviour

(Buying Behaviour) while purchasing smart phones”

Name
Modi Jay

Submitted to
Mr. Ojas Desai

Submitted on
15th October 2013
 ANALYSIS OF THE QUESTIONNAIRE

INTRODUCTION
In this chapter, data that obtained from the study was being collected and used with some
level of sufficient precision to test the hypothesis. This chapter represents the information that
obtained from the study through analysis of the information which is relevant to the research
questions and hypotheses. Moreover, this chapter consists of two parts, which are descriptive
analysis and scale measurement.
The first part is of respondent’s demographic profile of respondents. Respondent’s
demographic profile is about their gender, age, educational qualification, annual income and
so on.
The second part is scale measurement; scale measurement is used to test correlation,
regression and the reliability and interpreted the inferential analysis.

1. DESCRIPTIVE ANALYSIS

The purpose of descriptive analysis is a branch of analysis, which is focus on summarization

and description data that collected from the study. This part is to provide analysis on the
demographic characteristics of the respondents that obtained from the survey, and used the
analysis to make general observations on the data, such as gender, age, educational
qualification, annual income and so on.

1.1 DEMOGRAPHIC PROFILE OF RESPONDENTS

Researchers had distributed 40 copies of survey questionnaires and had received 100 percent
responses from respondents. There is no data is outlier, thus the researchers fully utilized the
40 copies of survey questionnaires and analyzed it.

1.1.1 FREQUENCY DISTRIBUTION – GENDER

Table 1.1
Table showing Frequency Distribution of Gender of the Respondents

Gender Frequency Valid Percent

Male 24 60.0
Female 16 40.0
Total 40 100.0
Source: Developed for the research

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 Chart 1.1
Chart showing Gender wise profile of the Respondents

Frequency
30

25

20

15
Frequency

10

0
Male Female

Source: Developed for the research

Explanation: Table 1.1 and Chart 1.1 show the Gender of the respondents. 24 respondents
(60%) are Male and remaining 16 respondents (40%) are Female.

1.1.2 FREQUENCY DISTRIBUTION – AGE

Table 1.2
Table showing Frequency Distribution of Age Group of the Respondents

Age Frequency Valid Percent

Below 20 years 14 35.0
20 - 30 years 10 25.0
30 - 40 years 08 20.0
40 - 50 years 06 15.0
Above 50 years 02 05.0
Source: Developed for the research

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 Chart 1.2
Chart showing Age wise profile of the Respondents

Frequency
16

14

12

10

8
Frequency
6

0
Below 20 years 20 - 30 years 30 - 40 years 40 - 50 years Above 50 years

Source: Developed for the research

Explanation: Table 1.2 and Chart 1.2 show the Age group of the respondents. 14
respondents (35%) are in Age group below 20 years. 10 respondents (25%) are in Age group
20-30 years, 8 respondents (20%) are in Age group 30-40 years, 6 respondents (15%) are in
Age group 40-50 years and remaining 2 respondents (5%) are in Age group more than 50
years. The result of the study clearly shows that most of the respondents are from age group
below 20 years. It shows youngsters’ craze about mobile phone.

1.1.3 FREQUENCY DISTRIBUTION - EDUCATIONAL

QUALIFICATION

Table 1.3
Table showing Frequency Distribution of Educational Qualification of the Respondents

Educational qualification Frequency Valid Percent

Less than HSC 07 17.5
Graduate 12 30.0
Post Graduate 11 27.5
Diploma 04 10.0
Professionals 06 15.0
Source: Developed for the research

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 Chart 1.3
Chart showing Educational Qualification wise profile of the Respondents

Frequency
14

12

10

Frequency
6

0
Less than HSC Graduate Post Graduate Diploma Professionals

Source: Developed for the research

Explanation: Table 1.3 and Chart 1.3 show the Educational qualification of the respondents.
7 respondents (17.5%) are less than HSC qualified. 12 respondents (30%) are Graduate, 11
respondents (27.5%) are Post Graduates, 4 respondents (10%) are Diploma, and 6
respondents (15%) are Professionals. The result of the study clearly shows that most of the
respondents are educated.

1.1.4 FREQUENCY DISTRIBUTION – ANNUAL INCOME

Table 1.4
Table showing Frequency Distribution of Annual Income of the Respondents

Annual Income(Rs.) Frequency Valid Percent

Less than 100000 4 10.0
100000 – 200000 10 25.0
200000 – 500000 12 30.0
More than 500000 14 35.0
Source: Developed for the research

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 Chart 1.4
Chart showing Annual Income wise profile of the Respondents

Frequency
16

14

12

10

8
Frequency
6

0
Less than 100000 100000 – 200000 200000 – 500000 More than 500000

Source: Developed for the research

Explanation: Table 1.4 and Chart 1.4 show the annual income level of respondents. 4
respondents (10%) are in Income group less than 100000 (Rs.), 10 respondents (25%) are in
Income group 100000 – 200000 (Rs.), 12 respondents (30%) are in Income group 200000 –
500000 (Rs.) and remaining 14 respondents (35%) are in Income group more than 500000
(Rs.). The result of the study clearly shows that most of the respondents are from Income
group more than 500000 (Rs.).

1.2 FREQUENCY ANALYSIS FOR ALL VARIABLES

1.2.1 FREQUENCY ANALYSIS FOR RELATIVE ADVANTAGE
Table 1.5
Table showing Frequency Distribution of Relative Advantage
Questions Strongly Agree Neutral Disagree Strongly
Agree Disagree
RA1 12 10 8 6 4
RA2 10 11 9 5 5
RA3 13 12 6 5 4
RA4 16 9 8 4 3
RA5 15 12 8 3 2
Source: Developed for the research

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 Chart 1.5
Chart showing Frequency Distribution of Relative Advantage

RA5

RA4
Strongly Agree
Agree
RA3
Neutral
Disagree
RA2 Strongly Disagree

RA1

0% 20% 40% 60% 80% 100%

Source: Developed for the research
Explanation: As per the Table 1.5 and chart related to the Related Advantages, it is observed
that 12 respondents strongly agree, 10 agree, 8 remain neutral, 6 disagree and 4 strongly
disagree with respect to – ‘Smart phone are more convenient, reliable, and useful than normal
mobile phones’. 10 respondents strongly agree, 11 agree, 9 remain neutral, 5 disagree and 5
strongly disagree with respect to– ‘Smart phone are more fashionable, stylish, and trendy’. 13
respondents strongly agree, 12 agree, 6 remain neutral, 5 disagree and 4 strongly disagree
with respect to – ‘The price/quality relationship is acceptable in Smart phone, as I can enjoy
other free services (e.g. email, voice-mail, Skype, word processor & other apps) anywhere I
want’. 16 respondents strongly agree, 9 agree, 8 remain neutral, 4 disagree and 3 strongly
disagree with respect to – ‘Smart phone has good integration of wide range of functions and
services’. 15 respondents strongly agree, 12 agree, 8 remain neutral, 3 disagree and 2 strongly
disagree with the question – ‘Smart phone bigger screen and full keyboard make different
functions easier to use’.

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1.2.2 FREQUENCY ANALYSIS FOR PRICE
Table 1.6
Table showing Frequency Distribution of Price
Questions Strongly Agree Neutral Disagree Strongly
Agree Disagree
P1 13 11 8 5 3
P2 11 11 9 5 4
P3 12 12 6 6 4
P4 14 10 9 4 3
P5 13 12 8 4 3
Source: Developed for the research

Chart 1.6
Chart showing Frequency Distribution of Price

P5

P4
Strongly Agree
Agree
P3
Neutral
Disagree
P2
Strongly Disagree

P1

0% 20% 40% 60% 80% 100%

Source: Developed for the research
Explanation: As per the Table 1.6 and chart related to the Price, it is observed that 13
respondents strongly agree, 11 agree, 8 remain neutral, 5 disagree and 3 strongly disagree
with respect to – ‘Price is the most important factor when purchasing Smart phone’. 11
respondents strongly agree, 11 agree, 9 remain neutral, 5 disagree and 4 strongly disagree
with respect to– ‘I compare prices of other Smart phone’s brands and store brands before I
choose one’. 12 respondents strongly agree, 12 agree, 6 remain neutral, 6 disagree and 4
strongly disagree with respect to – ‘I buy Smart phone because they are worth to use
regarding with their price & usage quality’. 14 respondents strongly agree, 10 agree, 9 remain
neutral, 4 disagree and 3 strongly disagree with respect to – ‘I am uncertain which Smart
phone’s brands provide real value for money in terms of product quality’. 13 respondents

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strongly agree, 12 agree, 8 remain neutral, 4 disagree and 3 strongly disagree with the
question – ‘The cheapness of some Smart phone’s brand suggests to me that they may have
some risks, such as low quality’.

1.2.3 FREQUENCY ANALYSIS FOR COMPATIBILITY

Table 1.7
Table showing Frequency Distribution of Compatibility
Questions Strongly Agree Neutral Disagree Strongly
Agree Disagree
C1 17 13 0 7 3
C2 15 12 6 4 3
C3 16 8 7 5 4
C4 12 12 6 6 4
C5 17 13 4 4 3
Source: Developed for the research

Chart 1.7
Chart showing Frequency Distribution of Compatibility

C5

C4
Strongly Agree
Agree
C3
Neutral
Disagree
C2 Strongly Disagree

C1

0% 20% 40% 60% 80% 100%

Source: Developed for the research
Explanation: As per the Table 1.7 and chart related to the Compatibility, it is observed that
17 respondents strongly agree, 13 agree, 0 remain neutral, 7 disagree and 3 strongly disagree
with respect to – ‘Smart phone is compatible and fit with my needs ’. 15 respondents strongly
agree, 12 agree, 6 remain neutral, 4 disagree and 3 strongly disagree with respect to– ‘Smart
phone is compatible and fit with my lifestyle / working style’. 16 respondents strongly agree, 8

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agree, 7 remain neutral, 5 disagree and 4 strongly disagree with respect to – ‘Smart phone is fit
with my habits of using cell phones’. 12 respondents strongly agree, 12 agree, 6 remain neutral,
6 disagree and 4 strongly disagree with respect to – ‘Smart phone is a good complement to the
traditional mobile phones for me’. 17 respondents strongly agree, 13 agree, 4 remain neutral, 4
disagree and 3 strongly disagree with the question – ‘Smart phone can fulfill my wants and needs
in current life’.

1.2.4 FREQUENCY ANALYSIS FOR SOCIAL INFLUENCE

Table 1.8
Table showing Frequency Distribution of Social Influence
Questions Strongly Agree Neutral Disagree Strongly
Agree Disagree
SI1 13 11 8 5 3
SI2 11 11 9 5 4
SI3 12 12 6 6 4
SI4 14 10 9 4 3
SI5 13 12 8 4 3
Source: Developed for the research

Chart 1.8
Chart showing Frequency Distribution of Social Influence

SI5

SI4
Strongly Agree
Agree
SI3
Neutral
Disagree
SI2 Strongly Disagree

SI1

0% 20% 40% 60% 80% 100%

Source: Developed for the research
Explanation: As per the Table 1.8 and chart related to the Social Influence, it is observed
that 13respondents strongly agree, 11 agree, 8 remain neutral, 5 disagree and 3 strongly
disagree with respect to – ‘Friends and family are very helpful to me in making decision of

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buying smart phone’. 11 respondents strongly agree, 11 agree, 9 remain neutral, 5 disagree
and 4 strongly disagree with respect to– ‘I will ask the opinions from my friends and family
when buying a smart phone’. 12 respondents strongly agree, 12 agree, 6 remain neutral, 6
disagree and 4 strongly disagree with respect to – ‘Friends and family give me valuable
advice when I buy a smart phone’. 14 respondents strongly agree, 10 agree, 9 remain neutral,
4 disagree and 3 strongly disagree with respect to – ‘I trust my friends and family about their
opinions and advices of smart phone’. 13 respondents strongly agree, 12 agree, 8 remain
neutral, 4 disagree and 3 strongly disagree with the question – ‘I will purchase a smart phone
because my friends and family recommend to me’.

1.2.5 FREQUENCY ANALYSIS FOR PURCHASE INTENTION

Table 1.9
Table showing Frequency Distribution of Purchase Intention
Questions Strongly Agree Neutral Disagree Strongly
Agree Disagree
PI1 17 11 5 5 2
PI2 16 11 9 3 1
PI3 15 12 5 5 3
PI4 13 10 7 6 4
PI5 15 12 8 5 0
Source: Developed for the research

Chart 1.9
Chart showing Frequency Distribution of Purchase Intention

PI5

PI4
Strongly Agree
Agree
PI3
Neutral
Disagree
PI2 Strongly Disagree

PI1

0% 20% 40% 60% 80% 100%

Source: Developed for the research

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Explanation: As per the Table 1.9 and chart related to the Purchase Intention, it is observed
that 17respondents strongly agree, 11 agree, 5 remain neutral, 5 disagree and 2 strongly
disagree with respect to – ‘I intend to purchase smart phone in the near future’. 16
respondents strongly agree, 11 agree, 9 remain neutral, 3 disagree and 1 strongly disagree
with respect to– ‘I search for information about smart phone from time to time’. 15
respondents strongly agree, 12 agree, 5 remain neutral, 5 disagree and 3 strongly disagree
with respect to – ‘I always talk about smart phone with my friends’. 13 respondents strongly
agree, 10 agree, 7 remain neutral, 6 disagree and 4 strongly disagree with respect to –
‘Purchasing of smart phone is beneficial for my daily life’. 15 respondents strongly agree, 12
agree, 8 remain neutral, 5 disagree and 0 strongly disagree with the question – ‘I willing
recommend my friend to buy smart phone’.

1.3 DESCRIPTIVE STATICS OF THE STUDY

The descriptive data in terms of mean and standard deviation for all the variables (RA, P, C,
SI & PI) are given here and discussed as under:

1.3.1 OVERALL MEAN AND STANDARD DEVIATION FOR

VARIABLES UNDER STUDY

Table 1.10
Table showing Descriptive Analysis of all the variables

Variables N Mean Std. Deviation

RA 40 3.7640 0.9409
P 40 3.7180 0.8976
C 40 3.1785 1.0022
SI 40 2.9145 0.9784
PI 40 3.2550 0.9368
Source: Developed for the research
Note: RA = Relative Advantage, P = Price, C = Compatibility, SI = Social Influence, PI =
Purchase Intention.
Explanation: In the Table 1.10, the descriptive data of all the variables are presented.
Amongst all the variables, independent variable Relative Advantage was perceived to be
having the highest mean (Mean = 3.7640, SD = 0.9409). This was followed by independent
variable Price (Mean = 3.7180, SD = 0.8976), followed by independent variable
Compatibility (Mean = 3.1785, SD= 1.0022), dependent variable Purchase Intention (Mean

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=3.2550, SD = 0.9368) and finally the independent variable having least mean is Social
Influence (Mean =2.9145, SD= 0.9784).

1.3.2 MEAN AND STANDARD DEVIATION FOR RELATIVE

ADVANTAGE
Table 1.11
Table showing Descriptive Analysis for Relative Advantage

Variable Item N Mean Std. Deviation

1 40 4.2250 0.8980
2 40 3.9775 0.9972
RA 3 40 3.6850 0.8932
4 40 3.4200 0.9905
5 40 3.5125 0.9257
Source: Developed for the research
Note: RA = Relative Advantage.
Explanation: As per the Table 1.11, the mean value and standard deviation value for
Relative Advantage for the different question is shown separately. The mean value for ‘Smart
phone are more convenient, reliable, and useful than normal mobile phones’ is 4.2250 and
standard deviation is 0.8980, whereas for the question ‘Smart phone are more fashionable,
stylish, and trendy’ mean value is 3.9775 and standard deviation is 0.9972. The mean value
for the question – ‘The price/quality relationship is acceptable in Smart phone, as I can enjoy
other free services (e.g. email, voice-mail, Skype, word processor & other apps) anywhere I
want’ is 3.6850 and standard deviation is 0.8932 and for the question ‘Smart phone has good
integration of wide range of functions and services’ the mean value is 3.4200 and standard
deviation is 0.9905.The mean value for ‘Smart phone bigger screen and full keyboard make
different functions easier to use’ is 3.5125 and standard deviation is 0.9257.

1.3.3 MEAN AND STANDARD DEVIATION FOR PRICE

Table 1.12
Table showing Descriptive Analysis for Price

Variable Item N Mean Std. Deviation

1 40 3.7025 0.8004
2 40 4.1200 0.9422
P 3 40 3.6050 0.9676
4 40 3.5150 0.9175
5 40 3.6475 0.8603
Source: Developed for the research

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Note: P = Price.
Explanation: As per the Table 1.12, the mean value and standard deviation value for Price
for the different question is shown separately. The mean value for ‘Price is the most
important factor when purchasing Smart phone’ is 3.7025 and standard deviation is 0.8004,
whereas for the question ‘I compare prices of other Smart phone’s brands and store brands
before I choose one’ mean value is 4.1200 and standard deviation is 0.9422. The mean value
for the question – ‘I buy Smart phone because they are worth to use regarding with their price
& usage quality’ is 3.6050 and standard deviation is 0.9676 and for the question ‘I am
uncertain which Smart phone’s brands provide real value for money in terms of product
quality’ the mean value is 3.5150 and standard deviation is 0.9175. The mean value for ‘The
cheapness of some Smart phone’s brand suggests to me that they may have some risks, such
as low quality’ is 3.6475 and standard deviation is 0.8603.

1.3.4 MEAN AND STANDARD DEVIATION FOR COMPATIBILITY

Table 1.13
Table showing Descriptive Analysis for Compatibility

Variable Item N Mean Std. Deviation

1 40 3.3700 0.9356
2 40 3.1800 0.9747
C 3 40 2.9700 1.0328
4 40 3.2000 1.0429
5 40 3.1725 1.0249
Source: Developed for the research
Note: C = Compatibility.
Explanation: As per the Table 1.13, the mean value and standard deviation value for
Compatibility for the different question is shown separately. The mean value for ‘Smart
phone is compatible and fit with my needs’ is 3.3700 and standard deviation is 0.9356,
whereas for the question ‘Smart phone is compatible and fit with my lifestyle / working style’
mean value is 3.1800 and standard deviation is 0.9747. The mean value for the question –
‘Smart phone is fit with my habits of using cell phones’ is 2.9700 and standard deviation is
1.0328 and for the question ‘Smart phone is a good complement to the traditional mobile
phones for me’ the mean value is 3.2000 and standard deviation is 1.0429. The mean value
for ‘Smart phone can fulfill my wants and needs in current life’ is 3.1725 and standard
deviation is 1.0249.

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1.3.5 MEAN AND STANDARD DEVIATION FOR SOCIAL
INFLUENCE
Table 1.14
Table showing Descriptive Analysis for Social Influence

Variable Item N Mean Std. Deviation

1 40 2.9725 0.9587
2 40 2.6825 0.9104
SI 3 40 3.3025 0.9318
4 40 3.1200 1.0360
5 40 2.4950 1.0549
Source: Developed for the research
Note: SI = Social Influence.
Explanation: As per the Table 1.14, the mean value and standard deviation value for Social
Influence for the different question is shown separately. The mean value for ‘Friends and
family are very helpful to me in making decision of buying smart phone’ is 2.9725 and
standard deviation is 0.9587, whereas for the question ‘I will ask the opinions from my
friends and family when buying a smart phone’ mean value is 2.6825 and standard deviation
is 0.9104. The mean value for the question – ‘Friends and family give me valuable advice
when I buy a smart phone’ is 3.3025 and standard deviation is 0.9318 and for the question ‘I
trust my friends and family about their opinions and advices of smart phone’ the mean value
is 3.1200 and standard deviation is 1.0360. The mean value for ‘I will purchase a smart phone
because my friends and family recommend to me’ is 2.4950 and standard deviation is 1.049.

1.3.6 MEAN AND STANDARD DEVIATION FOR PURCHASE

INTENTION
Table 1.15
Table showing Descriptive Analysis for Purchase Intention

Variable Item N Mean Std. Deviation

1 40 3.5125 0.8641
2 40 3.7250 0.8522
PI 3 40 3.1550 0.9738
4 40 3.0325 0.9792
5 40 2.8500 1.0149
Source: Developed for the research
Note: PI = Purchase Intention.
Explanation: As per the Table 1.15, the mean value and standard deviation value for
Purchase Intention for the different question is shown separately. The mean value for ‘I

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intend to purchase smart phone in the near future’ is 3.5125 and standard deviation is 0.8641,
whereas for the question ‘I search for information about smart phone from time to time’ mean
value is 3.7250 and standard deviation is 0.8522. The mean value for the question – ‘I always
talk about smart phone with my friends’ is 3.1550 and standard deviation is 0.9738 and for
the question ‘Purchasing of smart phone is beneficial for my daily life’ the mean value is
3.0325 and standard deviation is 0.9792. The mean value for ‘I willing recommend my friend
to buy smart phone’ is 2.8500 and standard deviation is 1.0149.

2. CORRELATION ANALYSIS

To know correlation between dependent and independent variables under study, correlation
analysis is conducted. The result of the correlation analysis is as follows:

Table 1.16
Table showing Correlation Analysis

RA P C SI PI
RA 1
P 0.334** 1
C 0.147** 0.389** 1
SI 0.160** 0.364** 0.657** 1
PI 0.215** 0.489** 0.633** 0.612** 1
Source: Developed for the research
Note: RA = Relative Advantage, P = Price, C = Compatibility, SI = Social Influence, PI =
Purchase Intention.
**. Correlation is significant at the 0.01 level (2-tailed).
Explanation: Table 1.16 shows that the correlations between independent variables which
include Relative Advantages, Price, Compatibility, and Social Influence with dependent
variable which is Purchase Intention of consumer buying behavior while purchasing a smart
phone.
Independent variables have positive linear relationship to dependent variable at significant
level 0.05. The correlation among independent variables is between 0.215 and 0.633.
There is a significant relationship between Relative Advantage and Purchase Intention (r =
0.215). This indicates a slightly weak relationship between Relative Advantages and
Purchase Intention of consumer buying behavior while purchasing a smart phone.

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There is a significant relationship between Price and Purchase Intention (r = 0.489). This
indicates a moderate relationship between Price and Purchase Intention of consumer buying
behavior while purchasing a smart phone.

There is also a significant relationship between Compatibility and Purchase Intention (r =

0.633). This indicates a moderate relationship between Price and Purchase Intention of
consumer buying behavior while purchasing a smart phone.

There is a significant relationship between Social Influence and Purchase Intention (r =

0.612). This indicates a moderate relationship between Social Influence and Purchase
Intention of consumer buying behavior while purchasing a smart phone.

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 Questionnaire
Subject: Questionnaire on consumer behavior (buying behavior) while purchasing a
smart phone.

SECTION – A

Socio-demographic factors. Please Tick “√” in the box that best describes you.

1. Name of Respondent (optional): ______________________________________

2. Gender:

Male Female

3. Age:

Below 20 years 20 - 30 years

30 - 40 years 40 - 50 years

Above 50 years

4. Educational qualification:

Less than HSC Graduate

Post Graduate Diploma

Professionals

5. Annual Income in:

Less than 100000 100000 – 200000

200000 – 500000 More than 500000

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SECTION – B

This section is seeking your opinion regarding Relative Advantage of smart phone. For each
statement, please indicate to which extent you feel it is agreeable or disagreeable. Please Tick
“√” on one answer.

No. Description Strongly Agree Neutral Disagree Strongly

Agree Disagree

1. 3Smart phone are more

convenient, reliable, and
useful than normal mobile
phones.
2. 6Smart phone are more
fashionable, stylish, and
trendy.
3. 1The price/quality relationship
1is acceptable in Smart phone,
as I can enjoy other free
services (e.g. email, voice-
mail, Skype, word processor
& other apps) anywhere I
want.
4. 1Smart phone has good
2integration of wide range of
functions and services.
5. 1Smart phone bigger screen
3and full keyboard make
different functions easier to
use.

B. R. C. M. College of Business Administration Page 19

SECTION – C

This section is seeking your opinion regarding Price of smart phone. For each statement,
please indicate to which extent you feel it is agreeable or disagreeable. Please Tick “√” on
one answer.

No. Description Strongly Agree Neutral Disagree Strongly

Agree Disagree

1. 3Price is the most important

factor when purchasing
Smart phone.
2. 6I compare prices of other
Smart phone’s brands and
store brands before I choose
one.
3. 1I buy Smart phone because
1they are worth to use
regarding with their price &
usage quality.
4. 1I am uncertain which Smart
2phone’s brands provide real
value for money in terms of
product quality.
5. 1The cheapness of some
3Smart phone’s brand
suggests to me that they
may have some risks, such
as low quality.

B. R. C. M. College of Business Administration Page 20

SECTION – D

This section is seeking your opinion regarding Compatibility of smart phone. For each
statement, please indicate to which extent you feel it is agreeable or disagreeable. Please Tick
“√” on one answer.

No. Description Strongly Agree Neutral Disagree Strongly

Agree Disagree

1. 3Smart phone is compatible

and fit with my needs.
2. 6Smart phone is compatible
and fit with my lifestyle /
working style.
3. 1Smart phone is fit with my
1habits of using cell phones.
4. 1Smart phone is a good
2complement to the
traditional mobile phones
for me.
5. 1Smart phone can fulfill my
3wants and needs in current
life.

B. R. C. M. College of Business Administration Page 21

SECTION – E

This section is seeking your opinion regarding Social Influence of smart phone. For each
statement, please indicate to which extent you feel it is agreeable or disagreeable. Please Tick
“√” on one answer.

No. Description Strongly Agree Neutral Disagree Strongly

Agree Disagree

1. 3Friends and family are very

helpful to me in making
decision of buying smart
phone.
2. 6I will ask the opinions from my
friends and family when
buying a smart phone.
3. 1Friends and family give me
1valuable advice when I buy a
smart phone.
4. 1I trust my friends and family
2about their opinions and
advices of smart phone.
5. 1I will purchase a smart phone
3because my friends and family
recommend to me.

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SECTION – F

This section is seeking your opinion regarding Purchase Intention of smart phone. For each
statement, please indicate to which extent you feel it is agreeable or disagreeable. Please Tick
“√” on one answer.

No. Description Strongly Agree Neutral Disagree Strongly

Agree Disagree

1. 3I intend to purchase smart

phone in the near future.
2. 6I search for information
about smart phone from
time to time.
3. 1I always talk about smart
1phone with my friends.
4. 1Purchasing of smart phone
2is beneficial for my daily
life.
5. 1I willing recommend my
3friend to buy smart phone.

Thank you

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