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 QUESTIONS
The word market is derived from ______
Market includes both place and_______in which buyers and sellers are in free competition
On the basis of economics market can be classified into ________types
________is a human activity directed at satisfying needs and wants
Clark&clark divided the marketing functions into _______major groups
______ focuses on all the activities of the organisationfor satisfying customer needs
Exchange brings about changes in ________of products
Goods are sent to the market through _________
Storage creates_________utility
Promotion is a wide term which includes ________
Marketing environment is made up of _________environment
Environmental forces are dynamic and any change in them brings_______
Distribution channel members often provide a valuable link between organisation and ______
The ________environment involves the natural resourcesthat are needed as inputs by marketers
In_______market goods are exchanged and the physical delivery of goods takes place immediately
The consumer purchase goods due to certain
The buying motives can be classified into_______
The consumer behaviour is influenced by ________major factors
________is the most fundamental determinant of a persons want to behaviour
The market segmentation can be classified into_________categories
_________variables are the most popular bases for segmenting consumer marketing
_______Is a set of objectives
Different stages of product life cycle is classifed into_________
_______consists of launching the new product at a high price and high promotion
_______stage launching the new product at a low price and low promotion
In _________ stage the production of the product switch to other products
In _________stage the competition increases
In the target market firms can be classified into_______
Product innovation may come along and affect the _______
_________refers to the act of consuming a goods or service
The two major categories of goods are consumer goods and____________
The product policy of a firm is one of the most important aspects of a _______
Product policies cover a ________range of areas
The management must drop it from the ____________
_________ stage is to produce the product in sufficient quantities and market the output
The marketer should make necessary modifications in the marketing mix and also in __________
In saturation stage the sales of the product reach its _____
The product life cycle concept is useful to chart__________
Length of the product mix refers to the total number of __________ in its product mix
Change in market demand may arise due to the changes in the ___________
_____________ of product mix means eliminating the whole or one or two product lines
________ means adding high priced prestigious product to the line with the hope of increasing sales
Product __________ involves developing and promoting an awareness of difference between companies
The _________is the full list of all products offered for sale by a company
A firm using a wide network of advertising and _________channels can think of adding new products
________Is the main factor which affects the sales organisation
The goods which are of a perishable nature may not be stocked for________
The objectives of pricing may be classified into___________types
_______decision occur on two levels in the organisation
A firm may use_______as a marketing technique
The price are increased in _________period to cover the increasing cost of production
________conditions affect the pricing decisions
Branding is the process of finding and fixing the means of________
________ pricing strategy adopts a low introductory price to speed up or capture the market
A firm may decide upon a policy of adopting ______brands for each of its product
Brand image is the key concept intervening between the brand and its ________
The ________ name suggests something about the function of the product
Branding strategy is directly related to ________strategy
Brand proliferation is opposite to ___________
A firm may decide upon a policy of adopting __________brands for each of its product
 A B C D ANSWER
Marcatus Wares Traffic Trade A
Market Behaviour Region None Of These C
One Two Three Four B
Marketing Market Micro-environment Macro-environment A
Two Three Four Five B
Marketing concept Marketing mix Marketing None Of These A
Buying Selling Ownership Assembling C
Land Sea Air All The Above D
Production Time Place Price B
Advertising Personal selling Sales promotion All The Above D
Micro & Macro Macro Micro Buying A
Uncertainities Threats Opportunities All The Above D
Suppliers Customers Competitors Whole salers B
Potential Physical Political Economic B
Future Spot Regulated Primary B
Buying motives purchase Selling Reason A
Internal External Internal&External None Of These C
Two Three Four Five C
Social Personal Cultural Psychological C
Three Four Two Six B
Geographic Behavioural Social factor None Of These D
Market segmentation Market strategy Market function None Of These B
Three Four Five Six D
Slow skimming Penetration Rapid skimming Slow penetration C
Slow skimming Penetration Rapid skimming Slow penetration D
Winding up Abondonment Closing stage All The Above D
Growth Saturation Maturity Decline C
Four Two Six Eight A
Market challenger Market nichers Market followers Market leader D
Buying motives Consumer behaviour Social factor Economic factors B
Consumer product Industrial product Industrial goods Consumer goods C
Business firm Industrial firm Individual firm None Of These A
Small Large Wide Few C
Product line Profit line Purchase line Sales line A
Growth Decline Maturity Decline A
Product line Product mix Production mix Profit line B
Peak Decline Spot Future A
Individual item Brand Product forms All The Above D
Items Consumer product Product None Of These A
Purchasing power New product Population Profit line C
Expansion Contraction Alteration Positioning B
Trading up Trading down Segmentation Differentiation A
Segmentation Differentiation Production mix Profit line B
Product mix Production mix Product line Profit line A
Contraction Alteration Distribution Positioning C
Product Price Promotion Interest B
Long time Short time Medium term price A
Four Five Six Seven D
Profit Pricing Promotion Physical B
Price Reduction Profit Reduction Price Deduction Price Deduction A
Inflation Deflation Boom Decline C
External Competitive Internal None Of These B
Material Fixation Identification None Of These C
Skimming Penetrating Competition Cost B
Preference Distinctive Facilitative Saturative B
Equity Preference Value None Of These A
Descriptive Arbitrary Coined Suggestive D
Product Product mix Promotion None Of These A
Brand audit Reputation Extension Preference C
Family brand Distinctive Company brand Pricing B