Travel & Tourism: Economic Impact 2018 Caribbean
Travel & Tourism: Economic Impact 2018 Caribbean
Travel & Tourism: Economic Impact 2018 Caribbean
A
s one of the world’s largest economic sectors, Travel & Tourism
creates jobs, drives exports, and generates prosperity across the
world. In our annual analysis of the global economic impact of
Travel & Tourism, the sector is shown to account for 10.4% of
global GDP and 313 million jobs, or 9.9% of total employment, in 2017.
The right policy and investment decisions are only made with empirical
evidence. For over 25 years, the World Travel & Tourism Council (WTTC) has
been providing this evidence, quantifying the economic and employment
impact of Travel & Tourism. Our 2018 Annual Economic Reports cover 185
countries and 25 regions of the world, providing the necessary data on 2017
performance as well as unique 10-year forecasts on the sector’s potential.
2017 was one of the strongest years of GDP growth in a decade with
robust consumer spending worldwide. This global growth transferred again
into Travel & Tourism with the sector’s direct growth of 4.6% outpacing
THE ECONOMIC IMPACT the global economy for the seventh successive year. As in recent years,
OF GLOBAL TRAVEL & performance was particularly strong across Asia, but proving the sector’s
TOURISM resilience, 2017 also saw countries such as Tunisia, Turkey and Egypt that
had previously been devastated by the impacts of terrorist activity,
recover strongly.
10.4%
Travel & Tourism GDP as a
This power of resilience in Travel & Tourism will be much needed for
the many established Travel & Tourism destinations that were severly
impacted by natural disasters in 2017. While our data shows the extent
of these impacts and rates of recovery over the decade ahead, beyond
percentage of global GDP. just numbers, WTTC and its Members are working hard to support local
communities as they rebuild and recover.
Inclusive growth and ensuring a future with quality jobs are the concerns
of governments everywhere. Travel & Tourism, which already supports
4.6%
Direct Travel & Tourism GDP
one in every ten jobs on the planet, is a dynamic engine of employment
opportunity. Over the past ten years, one in five of all jobs created across
the world has been in the sector and, with the right regulatory conditions
and government support, nearly 100 million new jobs could be created over
growth in 2017. the decade ahead.
Over the longer term, forecast growth of the Travel & Tourism sector will
continue to be robust as millions more people are moved to travel to see
1 /10
the wonders of the world. Strong growth also requires strong management,
and WTTC will also continue to take a leadership role with destinations
to ensure that they are planning effectively and strategically for growth,
accounting for the needs of all stakeholders and using the most advanced
jobs are supported by Travel & technologies in the process.
Tourism. This is 9.9% of global
employment. WTTC is proud to continue to provide the evidence base required in order
to help both public and private bodies make the right decisions for the
future growth of a sustainable Travel & Tourism sector, and for the millions
of people who depend on it.
1 /5
of all global net jobs created in
last decade have been within the
Travel & Tourism sector.
Gloria Guevara Manzo
President & CEO
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11
12
13
14
15
16
17
CARIBBEAN
2018 ANNUAL RESEARCH: KEY FACTS 1
2018 FORECAST
VISITOR EXPORTS
Visitor exports generated USD31.8bn (19.8% of total exports) in 2017. This is forecast to grow by 3.7% in 2018, and grow
by 3.9% pa, from 2018-2028, to USD48.5bn in 2028 (24.2% of total).
INVESTMENT
Travel & Tourism investment in 2017 was USD7.1bn, or 12.9% of total investment. It should rise by 4.1% in 2018, and rise by
3.6% pa over the next ten years to USD10.6bn in 2028 (14.6% of total).
1
All values are in constant 2017 prices & exchange rates
12 1 8 8
ABSOLUTE RELATIVE SIZE GROWTH LONG-TERM GROWTH
Size in 2017 Contribution to GDP in 2017 2018 forecast Forecast 2018-2028
2014
2015
2013
2008
2009
2011
2012
2016
2017
2028
2028
+ INDUCED
DIRECT INDIRECT INDUCED
= TOTAL CONTRIBUTION OF TRAVEL & TOURISM
DIRECT
Travel & Tourism contribution
COMMODITIES
● Accommodation
● Transportation
● Entertainment
● Attractions
INDIRECT INDUCED TOTAL
INDUSTRIES Travel & Tourism contribution Travel & Tourism
● Accommodation services contribution (spending of direct and contribution
● Food & beverage services indirect employees)
● Retail Trade ● T&T investment spending
● Transportation services
● Cultural, sports & recreational ● Government collective T&T ● Food and beverages ● To GDP
services spending ● Recreation
● Clothing ● To employment
SOURCES OF SPENDING ● Impact of purchases from ● Housing
● Residents' domestic T&T suppliers ● Household goods
spending
● Businesses' domestic travel
spending
● Visitor exports
● Individual government T&T
spending
DIRECT CONTRIBUTION
The direct contribution of Travel & Tourism to GDP reflects the ‘internal’ spending on Travel & Tourism (total spending within a particular
country on Travel & Tourism by residents and non-residents for business and leisure purposes) as well as government 'individual' spending -
spending by government on Travel & Tourism services directly linked to visitors, such as cultural (eg museums) or recreational (eg national parks).
The direct contribution of Travel & Tourism to GDP is calculated to be consistent with the output, as expressed in National Accounting,
of tourism-characteristic sectors such as hotels, airlines, airports, travel agents and leisure and recreation services that deal directly with
tourists. The direct contribution of Travel & Tourism to GDP is calculated from total internal spending by ‘netting out’ the purchases made
by the different tourism sectors. This measure is consistent with the definition of Tourism GDP, specified in the 2008 Tourism Satellite
Account: Recommended Methodological Framework (TSA: RMF 2008).
The total contribution of Travel & Tourism includes its ‘wider impacts’ (ie the indirect and induced impacts) on the economy. The ‘indirect’
contribution includes the GDP and jobs supported by:
● Travel & Tourism investment spending – an important aspect of both current and future activity that includes investment activity
such as the purchase of new aircraft and construction of new hotels;
● Government 'collective' spending, which helps Travel & Tourism activity in many different ways as it is made on behalf of the
‘community at large’ – eg tourism marketing and promotion, aviation, administration, security services, resort area security services, resort
area sanitation services, etc;
● Domestic purchases of goods and services by the sectors dealing directly with tourists – including, for example, purchases of food and
cleaning services by hotels, of fuel and catering services by airlines, and IT services by travel agents.
The ‘induced’ contribution measures the GDP and jobs supported by the spending of those who are directly or indirectly employed by the
Travel & Tourism industry.
PLEASE NOTE THAT DUE TO CHANGES IN METHODOLOGY BETWEEN 2010 AND 2011, IT IS NOT POSSIBLE TO COMPARE FIGURES PUBLISHED BY WTTC FROM 2011 ONWARDS
WITH THE SERIES PUBLISHED IN PREVIOUS YEARS.
The direct contribution of Travel & Tourism to GDP is expected to grow by 3.6% pa to USD26.5bn (5.6% of GDP) by 2028.
25 5.0
20 4.0
15 3.0
10 2.0
5 1.0
0 0.0
2028
2009
2009
2008
2008
2028
2012
2013
2014
2016
2012
2014
2016
2010
2011
2015
2017
2018
2010
2011
2015
2017
2018
2013
2028
The total contribution of Travel & Tourism to GDP (including wider effects from investment, the supply chain and induced income impacts, see
page 2) was USD57.1bn in 2017 (15.2% of GDP) and is expected to grow by 3.3% to USD59.0bn (15.4% of GDP) in 2018.
90 20.0
80 18.0
70 16.0
14.0
60
12.0
50
10.0
40
8.0
30
6.0
20 4.0
10 2.0
0 0.0
2017 2018 2028
2028
2028 2017 2018 2028
1
All values are in constant 2017 prices & exchange rates
Travel & Tourism generated 758,000 jobs directly in 2017 (4.3% of total employment) and this is forecast to grow by 2.8% in 2018 to 779,000
(4.4% of total employment). This includes employment by hotels, travel agents, airlines and other passenger transportation services
(excluding commuter services). It also includes, for example, the activities of the restaurant and leisure industries directly supported by tourists.
By 2028, Travel & Tourism will account for 965,000 jobs directly, an increase of 2.2% pa over the next ten years.
1,000.0 5.0
800.0 4.0
600.0 3.0
400.0 2.0
200.0 1.0
0.0 0.0
2009
2008
2028
2012
2014
2016
2010
2011
2015
2017
2018
2013
2008
2009
2010
2011
2015
2018
2028
2012
2013
2017
2014
2016
2028
2028
The total contribution of Travel & Tourism to employment (including wider effects from investment, the supply chain and induced
income impacts, see page 2) was 2,434,000 jobs in 2017 (13.8% of total employment). This is forecast to rise by 2.8% in 2018 to 2,502,000 jobs
(14.0% of total employment).
By 2028, Travel & Tourism is forecast to support 3,041,000 jobs (16.1% of total employment), an increase of 2.0% pa over the period.
3,000.0 16.0
14.0
2,500.0
12.0
2,000.0
10.0
1,500.0 8.0
6.0
1,000.0
4.0
500.0
2.0
0.0 0.0
2017 2018 2028
2028 2017 2018 2028
2028
Direct Indirect Induced Direct Indirect Induced
VISITOR EXPORTS
Visitor exports are a key component of the direct contribution of Travel & Tourism. In 2017, Caribbean generated USD31.8bn
in visitor exports. In 2018, this is expected to grow by 3.7%, and the region is expected to attract 26,578,000 international tourist arrivals.
By 2028, international tourist arrivals are forecast to total 39,074,000, generating expenditure of USD48.5bn, an increase of 3.9% pa.
40
50 25.0
35
40 30
20.0
25
30
20 15.0
20 15
10 10.0
10
5
5.0
0 0
2008
2009
2011
2015
2028
2012
2013
2017
2018
2014
2016
2010
2028
0.0
2009
2008
2028
2012
2014
2016
2010
2011
2015
2017
2018
2013
2028
FOREIGN VISITOR EXPORTS (LHS)
FOREIGN TOURIST ARRIVALS (RHS)
INVESTMENT
Travel & Tourism is expected to have attracted capital investment of USD7.1bn in 2017. This is expected to rise by 4.1% in 2018, and rise by
3.6% pa over the next ten years to USD10.6bn in 2028.
Travel & Tourism’s share of total national investment will rise from 13.1% in 2018 to 14.6% in 2028.
14.0
10
12.0
8
10.0
6 8.0
6.0
4
4.0
2
2.0
0 0.0
2009
2008
2028
2012
2014
2016
2010
2011
2015
2017
2018
2013
2008
2009
2016
2010
2011
2015
2017
2018
2028
2012
2013
2014
2028
2028
1
All values are in constant 2017 prices & exchange rates
CARIBBEAN
TRAVEL & TOURISM'S CONTRIBUTION TO GDP:
DOMESTIC VS FOREIGN, 2017 Domestic travel spending generated 27.8% of direct
Travel & Tourism GDP in 2017 compared with 72.2%
Foreign visitor
for visitor exports (ie foreign visitor spending or
spending
international tourism receipts).
72.2%
Domestic
Domestic travel spending is expected to grow by 1.7%
spending
in 2018 to USD12.5bn, and rise by 2.4% pa to
27.8% USD15.9bn in 2028.
CARIBBEAN
BREAKDOWN OF TRAVEL & TOURISM'S
TOTAL CONTRIBUTION TO GDP, 2017 The Travel & Tourism industry contributes to GDP
Direct and employment in many ways as detailed on page 2.
31.4%
Induced
19.0%
The total contribution of Travel & Tourism to GDP
Indirect is three times greater than its direct contribution.
49.6% a
Indirect is the
sum of:
(a) Supply chain
34.0%
c b
(b) Investment
7.7%
(c) Government
collective
7.9%
1
All values are in constant 2017 prices & exchange rates
TRAVEL & TOURISM'S DIRECT 2017 TRAVEL & TOURISM'S TOTAL 2017
CONTRIBUTION TO GDP (US$bn) CONTRIBUTION TO GDP (US$bn)
1 European Union 665.3 1 North East Asia 1864.0
2 North America 623.7 2 North America 1793.7
3 North East Asia 573.7 3 European Union 1786.7
4 South East Asia 135.8 4 Latin America 348.7
5 Latin America 127.4 5 South East Asia 329.5
6 South Asia 112.4 6 Other Europe 312.0
7 Other Europe 94.8 7 South Asia 281.6
8 Middle East 84.4 8 Middle East 224.2
9 Oceania 58.7 9 Oceania 200.4
10 Sub Saharan Africa 43.7 10 Sub Saharan Africa 116.9
11 North Africa 29.0 11 North Africa 60.8
12 Caribbean 17.9 12 Caribbean 57.1
13 Central Asia 3.4 13 Central Asia 10.7
TRAVEL & TOURISM'S DIRECT 2017 TRAVEL & TOURISM'S TOTAL 2017
CONTRIBUTION TO EMPLOYMENT '000 jobs CONTRIBUTION TO EMPLOYMENT '000 jobs
1 North East Asia 30491.4 1 North East Asia 86965.0
2 South Asia 29755.6 2 South Asia 49931.3
3 South East Asia 14456.9 3 South East Asia 36309.0
4 European Union 11887.6 4 European Union 27304.3
5 North America 9938.4 5 North America 23825.8
6 Sub Saharan Africa 6789.3 6 Sub Saharan Africa 17204.4
7 Latin America 5711.8 7 Latin America 15778.2
8 Other Europe 2536.0 8 Other Europe 9314.0
9 North Africa 2507.4 9 North Africa 5566.5
10 Middle East 2344.1 10 Middle East 5528.2
11 Oceania 894.5 11 Caribbean 2433.8
12 Caribbean 758.0 12 Oceania 2426.7
13 Central Asia 383.2 13 Central Asia 1085.1
2017 2017
TRAVEL & TOURISM INVESTMENT (US$bn) VISITOR EXPORTS (US$bn)
1 North East Asia 217.8 1 European Union 453.4
2 North America 201.9 2 North East Asia 266.8
3 European Union 176.0 3 North America 240.3
4 South East Asia 48.8 4 South East Asia 135.6
5 South Asia 47.8 5 Middle East 92.3
6 Latin America 45.1 6 Other Europe 92.0
7 Middle East 44.2 7 Latin America 49.3
8 Other Europe 41.3 8 Oceania 43.7
9 Oceania 21.8 9 South Asia 36.9
10 Sub Saharan Africa 17.5 10 Caribbean 31.8
11 North Africa 10.7 11 Sub Saharan Africa 30.2
12 Caribbean 7.1 12 North Africa 18.5
13 Central Asia 2.3 13 Central Asia 2.7
The tables on pages 7-10 provide provide brief extracts from the full WTTC Country League Table Rankings, highlighting comparisons with
competing destinations as well as with the world average.
TRAVEL & TOURISM'S DIRECT 2017 TRAVEL & TOURISM'S TOTAL 2017
CONTRIBUTION TO EMPLOYMENT % share CONTRIBUTION TO EMPLOYMENT % share
1 European Union 5.1 1 Caribbean 13.8
2 South East Asia 4.7 2 Oceania 12.7
3 Oceania 4.7 3 South East Asia 11.8
4 South Asia 4.5 4 European Union 11.7
5 North America 4.4 5 North America 10.6
6 North Africa 4.4 6 North East Asia 9.8
7 Caribbean 4.3 7 North Africa 9.8
8 North East Asia 3.4 8 Latin America 7.6
9 Middle East 3.1 9 South Asia 7.5
10 Latin America 2.8 10 Middle East 7.4
11 Sub Saharan Africa 2.3 11 Other Europe 6.5
12 Other Europe 1.8 12 Sub Saharan Africa 5.8
13 Central Asia 1.5 13 Central Asia 4.2
2017 2017
TRAVEL & TOURISM INVESTMENT % share VISITOR EXPORTS % share
1 Caribbean 12.9 1 Caribbean 19.8
2 Middle East 7.4 2 North Africa 12.4
3 North Africa 6.9 3 Oceania 11.5
4 South East Asia 6.4 4 Sub Saharan Africa 8.5
5 Latin America 6.2 5 Middle East 8.5
6 South Asia 5.9 6 South East Asia 8.3
7 Oceania 5.8 7 North America 7.3
8 Sub Saharan Africa 5.2 8 Latin America 7.2
9 European Union 5.1 9 Other Europe 7.1
10 Central Asia 4.9 10 South Asia 6.3
11 North America 4.5 11 European Union 5.8
12 Other Europe 4.4 12 North East Asia 5.3
13 North East Asia 3.1 13 Central Asia 0.8
TRAVEL & TOURISM'S DIRECT 2018 TRAVEL & TOURISM'S TOTAL 2018
CONTRIBUTION TO GDP % growth CONTRIBUTION TO GDP % growth
TRAVEL & TOURISM'S DIRECT 2018 TRAVEL & TOURISM'S TOTAL 2018
CONTRIBUTION TO EMPLOYMENT % growth CONTRIBUTION TO EMPLOYMENT % growth
TRAVEL & TOURISM'S DIRECT 2018 - 2028 TRAVEL & TOURISM'S TOTAL 2018 - 2028
CONTRIBUTION TO GDP % growth pa CONTRIBUTION TO GDP % growth pa
TRAVEL & TOURISM'S DIRECT 2018 - 2028 TRAVEL & TOURISM'S TOTAL 2018 - 2028
CONTRIBUTION TO EMPLOYMENT % growth pa CONTRIBUTION TO EMPLOYMENT % growth pa
TRAVEL & TOURISM INVESTMENT 2018 - 2028 VISITOR EXPORTS 2018 - 2028
CONTRIBUTION TO CAPITAL INVEST % growth pa CONTRIBUTION TO EXPORTS % growth pa
% of total refers to each indicator's share of the relevant whole economy indicator such as GDP and employment. Visitor exports is shown relative to total exports of goods and services.
Domestic spending is expressed relative to whole economy GDP. For leisure and business spending, their direct contribution to Travel & Tourism GDP is calculated as a share of
whole economy GDP (the sum of these shares equals the direct contribution). Investment is relative to whole economy investment.
(USDbn, real 2017 prices) 2012 2013 2014 2015 2016 2017 2018E 2028F
1. Visitor exports 25.4 26.6 28.0 29.6 31.2 31.8 33.0 48.5
Domestic expenditure
2. 11.6 11.8 12.0 12.2 12.3 12.3 12.5 15.9
(includes government individual spending)
7. Capital investment 5.6 5.9 6.1 6.7 7.0 7.1 7.4 10.6
8. Government collective spending 4.5 4.6 4.7 4.7 4.8 4.9 5.0 6.5
10. Induced 8.7 9.1 9.4 10.3 10.7 10.8 11.2 15.7
12. Direct contribution of Travel & 642.0 658.8 680.5 714.2 735.6 758.0 779.4 964.7
Tourism to employment
Other indicators
7.4 7.4 7.8 8.1 8.7 9.0 9.2 12.5
14. Expenditure on outbound travel
(USDbn, nominal prices) 2012 2013 2014 2015 2016 2017 2018E 2028F
1. Visitor exports 24.9 26.1 27.6 29.2 30.6 31.8 33.8 62.6
Domestic expenditure
2. 11.2 11.5 11.8 12.0 12.1 12.3 12.9 20.8
(includes government individual spending)
5. Direct contribution of
Travel & Tourism to GDP 14.4 15.1 15.9 16.8 17.4 17.9 19.0 34.3
(= 3 + 4)
7. Capital investment 5.3 5.6 6.0 6.6 6.8 7.1 7.6 13.9
8. Government collective spending 4.4 4.5 4.6 4.6 4.7 4.9 5.1 8.5
10. Induced 8.4 8.9 9.2 10.1 10.5 10.8 11.5 20.4
12. Direct contribution of Travel & 642.0 658.8 680.5 714.2 735.6 758.0 779.4 964.7
Tourism to employment
Other indicators
7.2 7.1 7.6 7.9 8.4 9.0 9.5 16.9
14. Expenditure on outbound travel
*Concepts shown in this table align with the standard table totals as described in the 2008 Tourism Satellite Account: Recommended
Methodological Framework (TSA: RMF 2008) developed by the United Nations Statistical Division (UNSD), the Statistical Office of the
European Communities (EUROSTAT), the Organisation for Economic Co-operation and Development (OECD) and the World Tourism
Organization (UNWTO).
Historical data for concepts has been benchmarked to match reported TSA data where available.
1. Visitor exports 2.3 4.5 5.4 5.6 5.3 2.1 3.7 3.9
Domestic expenditure
2. 1.8 2.1 1.6 1.9 0.4 -0.3 1.7 2.4
(includes government individual spending)
7. Capital investment 4.9 4.7 4.6 10.1 3.1 2.5 4.1 3.6
8. Government collective spending -0.2 2.0 1.2 1.8 1.5 1.1 2.5 2.7
10. Induced 5.7 4.8 2.9 10.1 3.8 1.4 3.2 3.4
12. Direct contribution of Travel & 1.8 2.6 3.3 5.0 3.0 3.1 2.8 2.2
Tourism to employment
Other indicators
1.5 -0.4 5.9 4.2 6.8 3.5 2.6 3.1
14. Expenditure on outbound travel
1 2
2012-2017 real annual growth adjusted for inflation (%); 2018-2028 annualised real growth adjusted for inflation (%)
WTTC coverage includes data on 185 countries and reports on 25 other regions, sub-regions and economic and geographic groups. This
year, there are 10 reports for special economic and geographic groups.
SUB-REGION
SUB REGION
SUB REGION
SUB REGION
REGION
REGION
REGION
REGION
COUNTRY COUNTRY COUNTRY COUNTRY
NORTHEAST ASIA
Libya Aruba Japan Italy
Morocco Bahamas South Korea
Latvia
Tunisia Macau
Barbados Lithuania
Angola Mongolia
Bermuda Luxembourg
Taiwan
EUROPEAN UNION
Benin
British Virgin Islands Malta
Kazakhstan
CENTRAL ASIA
Botswana
Cayman Islands Netherlands
Burkina Faso Kyrgyzstan
Cuba Poland
Burundi Tajikistan
Dominica Portugal
Cameroon Uzbekistan
CARIBBEAN
Comoros
Haiti Papua New Guinea Sweden
Congo
EUROPE
ASIA-PACIFIC
Nepal
Kenya US Virgin Islands Iceland
OTHER EUROPE
Pakistan
Lesotho
SUB-SAHARAN
Argentina Macedonia
Sri Lanka
Madagascar Belize Moldova
Brunei Darussalam
Malawi Bolivia Montenegro
Cambodia
Mali
SOUTHEAST ASIA (ASEAN)
Nigeria
El Salvador Singapore Ukraine
Reunion
Guatemala Thailand Bahrain
Rwanda
Vietnam
Guyana Iran
Sao Tome and Principe Austria
Honduras Iraq
Senegal Belgium
Nicaragua Israel
Seychelles Bulgaria
Panama Jordan
Sierra Leone
MIDDLE EAST
Croatia
Paraguay
EUROPEAN UNION
Kuwait
South Africa Cyprus
EUROPE
Peru Lebanon
Sudan and South Sudan Czech Republic
Swaziland Suriname Oman
Denmark
Tanzania Uruguay Qatar
Estonia
Togo Venezuela Finland Saudi Arabia
WTTC promotes sustainable growth for the Travel & Tourism sector, working with governments and international institutions to create jobs, to
drive exports and to generate prosperity. Council Members are the Chairs, Presidents and Chief Executives of the world’s leading private sector
Travel & Tourism businesses.
Together with Oxford Economics, WTTC produces annual research that shows Travel & Tourism to be one of the world’s largest sectors,
supporting over 307 million jobs and generating 10.4% of global GDP in 2017. Comprehensive reports quantify, compare and forecast the
economic impact of Travel & Tourism on 185 economies around the world. In addition to the individual country reports, WTTC produces a
world report highlighting global trends and 24 further reports that focus on regions, sub-regions and economic and geographic groups.
Assisting WTTC to Provide Tools for Analysis, Benchmarking, Forecasting and Planning.
Oxford Economics is a leader in global forecasting and quantitative analysis. Our worldwide client base comprises more than 1,500 international
corporations, financial institutions, government organisations, and universities. Headquartered in Oxford, with offices around the world, we
employ 300 people, including 200 economists and analysts. Our best-of-class global economic and industry models and analytical tools give us
an unmatched ability to forecast external market trends and assess their economic, social and business impact.
STR is the source for premium hotel data benchmarking, analytics and marketplace insights. STR provides data that is reliable, confidential,
accurate and actionable, and their comprehensive solutions empower clients to strategize and compete within their markets. The company’s
range of products includes data-driven solutions, thorough analytics and unrivalled marketplace insights, all built to fuel business growth and
help clients make better operational and financial decisions. STR maintains a presence in 15 countries and collects data for over 59,000 hotels
across 180 countries.
ForwardKeys analyses more than 17m flight booking transactions a day, drawing data from all the major global air reservation systems and
selected airlines and tour operators. This information is enhanced with further independent data sets, including flight search and official
government statistics, plus data science to paint a picture of who is travelling where and when. ForwardKeys’ analytics are used by traveller-
focussed businesses worldwide to monitor and anticipate traveller arrivals from a particular origin market at a specific time. This analysis
enables parties to anticipate the impact of events, better manage their staffing levels, fine tune supply requirements, adjust and measure the
effectiveness of their marketing efforts and anticipate future market trends.
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