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BCG Matrix of Apple

The document presents the BCG matrix of Apple's products: 1) Iphone has the largest market share at 60% and is growing at 36%, making it a star. 2) MacBook and Ipad have lower but declining market shares, placing them as question marks. 3) Iwatch has a market share of 23% and is growing, making it a cash cow for Apple.

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vishal bansiwal
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277 views3 pages

BCG Matrix of Apple

The document presents the BCG matrix of Apple's products: 1) Iphone has the largest market share at 60% and is growing at 36%, making it a star. 2) MacBook and Ipad have lower but declining market shares, placing them as question marks. 3) Iwatch has a market share of 23% and is growing, making it a cash cow for Apple.

Uploaded by

vishal bansiwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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BCG MATRIX OF APPLE

s.no. Products market share market share of largest competitor


1 Iphone 60% 40%
2 mac book 30.00% 35.00%
3 Ipad 15.30% 25.00%
4 Iwatch 23% 29%

BCG Apple
STARS 50%

QUESTION
MARKS40%
1790000%
30%

20%

10%
300000.00%
0%
1.6 1.4 1.2 1 0.8 0.6 0
-10%

CASH -20%
COWS
200000.00%
-30%

DOGS
-40%

-50%
BCG MATRIX OF APPLE

relative market share % market growth revenue(cr)


1.5 36% 17900
0.8571428571 5.80% 3000
0.612 -28.57% 2000
0.7931034483 -43% 1900

BCG Apple
50%

QUESTION
MARKS40%

30%

20%
Iphone
10% mac book
300000.00% Ipad
0% 23%
1.2 1 0.8 0.6 0.4
-10%

-20%

200000.00%
-30%

DOGS
-40%

-50%

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