Paradigm Shift
Paradigm Shift
Paradigm Shift
Sarah Fox
RCL 137
Professor Babcock
November 4th, 2018
In the year 1900, 6% of married women worked outside of the home (PBS). By 1998,
that number had risen to 61% and continued to climb in the following years (PBS). What
happened in the years between was a radical cultural and legal shift that changed social and
ideological commonplaces in the country. Throughout the decades, more and more women
started building careers outside of the home and working jobs that were previously seen as
masculine. While a significant shift took place to get to where we are today, women still don’t
have complete equality in the workplace. Women continue to push for increased equality through
protests and marches, signifying that this development is far from over. The shift of women
entering the workforce throughout the 20th century created lasting change on American culture
At the turn of the 20th century, the ideology surrounding women’s role in the workforce
was radically different than it is today. Gender roles were prominent and widely accepted in
society. It was believed that the man’s duty was to work and provide for the family financially,
while it was the woman’s duty to take care of the children and household. This idea of a typical
family structure was rarely challenged, and those women who did challenge it were frowned
upon. Of the small percentage of women that worked in manufacturing, 75% of them made
clothing, cloth, food, or tobacco products (U.S. Department of Labor). These tasks were widely
seen as “women’s work” and women were restricted from masculine jobs. It was clear that
women had their place in society, and very few of them strayed from this path that was set for
The beginning of the shift began when the United States joined the First World War in
1917. While their husbands were away fighting, women contributed to the war effort at home
and overseas. 23,822 women were nurses for the Red Cross, most of whom were on active duty
(Remy). Women also joined organizations to aid the war effort, such as the group “Victory
Girls”, which called themselves a united war work campaign (Women in World War I).
Participating in these organizations helped women gain respect from their fellow citizens and be
taken seriously as contributing members of society. Another catalyst in WWI was that civilian
women following the armies wore uniforms, which made them appear more professional and
they were able to claim responsibility for their contributions (Women in World War I). During
this trying time for the country, it was admirable and patriotic for women to contribute to the war
When the war ended and the roaring 20s began, women had gained more opportunities in
the workplace because of their contributions to the war effort. In the year 1920, women made up
21% of the workforce (U.S. Department of Labor). With more women starting to work, they also
became a greater proportion of the consumers. As a result, department stores became a hot new
commodity for women and they needed employees to sell their products. Women were deemed
well suited for this position because it was relatively safe and not labor intensive (LaMarco).
During the 20s, young women started wearing more makeup and fashionable clothing as they
took advantage of their increased freedom. Because of these cultural changes, the cosmetic and
fashion industries grew and created many jobs for women (LaMarco). The roaring 20s was a
time when young women were beginning to value their individuality and get a sense of freedom
in society. It wasn’t as frowned upon for women to choose to work outside of the home in
The Great Depression took hold of the country in the 1930s, which devastated the
American labor force. However, the depression did not greatly affect the percentage of women
working, as most worked in stable jobs as schoolteachers or nurses (Baughman). They weren’t
unscathed by the depression though, as their pay greatly dropped and they made approximately
half of the salary of their male counterparts (Baughman). Many companies were willing to hire
women at a reduced wage to cut labor costs during the depression, which further strengthened
the ideology that women workers were less valuable. In some cases, the depression actually
aided women in becoming a part of the labor force because they had to work to make ends meet
for their family (Remy). However, many women were not permitted to have jobs during the
depression because 26 states legally prohibited employing married women (Remy). It was clear
during this time that while women were becoming more integrated into the workforce, they were
When the Second World War began in 1939, the United States required full participation
from every citizen to protect its allies and bring peace to the world once again. To do this, the
majority of men had to go fight overseas, which left the masculine jobs available. Women had to
step up to take these jobs to keep the country afloat while the men were off fighting. It was even
encouraged for women to take jobs in manufacturing war materials, as seen in the famous Rosie
the Riveter poster. In addition to managing their households while their husbands were away,
many women worked in defense plants and volunteered in organizations to contribute to the war.
Many women, nearly 350,000, served in the war both at home and overseas (The National WWII
Museum). Women were fairly involved in contributing to the war directly as radio operators,
plane repairmen, non-combat military pilots, and truck drivers. Those who worked as Women
Airforce Service Pilots were rarely credited with the great contribution they added to the war
effort. They ferried planes cross country, repaired aircraft, and even flew planes as practice
targets for anti-aircraft weaponry. It was in doing these previously masculine jobs that earned
women even more credibility in the workforce. When the war was over, millions of women were
pushed out of their jobs by the men who were returning home from fighting (Khan Academy).
There was also a decrease in demand for war materials, which put even more women out of jobs.
While there was a need for them during wartime, it seemed that the country was not ready for the
social change to bring about women’s equality in the workforce just yet.
In the 1950s, society was focused on rebuilding a prosperous and peaceful society after
the devastation of the Great Depression and WWII (Khan Academy). This meant that many
wanted to return to the status quo of the socially enforced gender roles that they were used to.
Women were still expected to primarily be wives and mothers, yet they remained a significant
portion of the postwar workforce (Khan Academy). Even though women were being pressured to
go back to their role as housewives after the war, one in three women still worked in 1950 (U.S.
Bureau of Labor Statistics). However, women were still seen as less valuable workers and
received lower wages than men. Married women’s incomes were not seen as vital to the
household, but instead were believed to be for extra spending money. This belief justified the
employers in paying women less, even though many women still were significantly contributing
to the family income. Fears from the Cold War also took hold in the 1950s and solidified
traditional gender roles. The term “nuclear family” was used to encourage maintaining stable
families as a way to create a strong and healthy society (Khan Academy). The woman’s job, in
this view, was to keep the family intact by staying home to support her husband and children.
This ideology even became a part of TV shows like Father Knows Best and I Love Lucy (Khan
Academy). These shows encouraged the view that women should primarily be wives and
mothers. In I Love Lucy, Lucy finds herself in a disastrous situation whenever she attempts to
find a job or an interest outside of the home. The 1950s were a step backward for women’s
integration into the workforce, but some women continued to pursue careers despite society’s
expectations.
During the 1960s, women were inspired by the civil rights movement sweeping the
nation and began to fight once again for their own rights (Khan Academy). By 1960, 30% of
married women worked, which was a huge change from the 6% in 1900 (PBS). More women
were working, yet they still made 60% of a man’s salary (Walsh). Equal Pay legislation was
passed in 1963; however, it did not apply to women working low pay jobs that were classified as
female (Walsh). Also in 1963, Betty Friedan published The Feminine Mystique, in which she
shared her discontent with the belief that it is a woman’s duty to marry and have children. The
book raised an awareness in many women that the life of a housewife was unfulfilling to them
and encouraged them to pursue careers. The Civil Rights Act of 1964 prohibited gender
discrimination in the workplace, which marked progress for workplace equality (Khan
Academy). The progress that women had been fighting for was now legal and this encouraged
women to keep fighting because they were seeing results. Now that more women worked and
gender discrimination was illegal, the priority was to receive equal pay and treatment in the
workplace.
The 1970s were a period when women were more outspoken and demanded equal rights
through protests. In 1970, about 43% of working age women had jobs (Toossi); additionally,
they made roughly 60% of a man’s salary (U.S. Census Bureau). In 1975, TIME magazine
awarded its “Man of the Year” to “American Women” after writing an article that commented on
the new wave of women’s social liberation, “They may be cops, judges, military officers,
telephone linemen, cab drivers, pipefitters, editors, business executives -- or mothers and
housewives, but not quite the same subordinate creatures they were before” (Bergeron). Women
were no longer helpless housewives, but instead they walked into a business office or a
construction site with their chins held high. In addition to the social reforms, there were legal
reforms during the 70s as well. Women successfully gained protection from discrimination
against pregnant women in the workplace, as seen in the 1979 Pregnancy Discrimination Act
(Khan Academy). Women were also allowed to apply for jobs with higher wages, which
previously were reserved for men only (Seamone). They could continue working while pregnant
and even attend professional school, both of which led to an increased percentage of women in
In the following decades up until present day, women made steady progress towards
workplace equality. A milestone for women entering male-dominated fields was the appointment
of Sandra Day O'Connor to become the first female supreme court justice in 1981 (CNBC). This
was a sign that women were truly starting to make their voices heard in important roles such as
on the supreme court. Hillary Clinton became an icon for women in politics as she served as First
Lady, Secretary of State, and as a senator before she became the democratic party nominee in
2016 (Hillary Clinton). She lost the election in 2016, so there has never been a female president
of the United States but her extensive political career marks significant progress for women in
politics. Women became prominent in positions of authority as well as in politics. Between 1972
and 2002, the percentage of management jobs held by women increased from 20 to 46 percent
(U.S. Bureau of Labor Statistics). Women gained better jobs during this time period and also
received better pay as well, increasing from 63% of men’s wages in 1979 to 78% in 2002 (U.S.
Bureau of Labor Statistics). The working woman became a very prominent symbol in pop
culture during the 1980s and 1990s. Strong working women icons made their way into TV shows
like 9 to 5 and Working Girl, which portray several competent women in the workforce (Covert).
Working women became normalized during 1980s and 1990s due to more women entering male-
dominated fields such as politics and an increased focus on working women in entertainment.
Today, while women have taken massive leaps in terms of equality, they still do not have
complete equality in the workplace. Women continue to protest the wage gap, which hovers in
the high 70s as a percentage of men’s wages. A change in priorities has taken place over the
years as well. Women in the early 1900s protested for their right to work and to not be
considered back up labor for a decreased wage. Today, women focus much more on ending
sexual harassment in the workplace. The #metoo movement has raised awareness of the harsh
reality that many women experience just trying to earn a living. The movement gained popularity
on social media and encouraged women to share their #metoo stories if they had been sexually
harassed at work. It created shock as many men realized that their spouses, sisters, and daughters
faced harassment in their everyday lives. It has given many women support to share the stories of
sexual harassment and abuse that they have often endured in silence. The #metoo movement
aims to bring focus to a problem that needs to be changed in our society so that we can have true
gender equality in the workplace. Women’s marches and protests for equality have started
popping up all over the country, just like they had in the past when women were demanding their
right to work. There are still many ways that equality in the American workplace can be
improved and women will not stop pushing for change until those improvements take hold.
The progress made between 1900 and the early 2000s is remarkable and increased the
independence and quality of life for women throughout the country. Women no longer need to
rely on their husband for income, thus they can choose their own future more freely. The
ideology surrounding women has certainly changed over the years as well. In 1900, women were
commonly thought of as less important or valuable than men. Gender roles were prevalent and
mostly unquestioned. Women had their place taking care of the household and mostly accepted
it, even if they wished to pursue a career. Today, women no longer accept being submissive in
society. A woman’s place is wherever she wishes to be. Women Are CEOs, entrepreneurs,
engineers, or stay at home moms if they choose. The paradigm shift that took place in the last
century completely changed American society, in and out of the workplace. American culture is
now more accepting that every person has value and worth, which is more than could be said a
century ago. However, women continue to protest the wage gap and sexual harassment, while
pushing for equality in male-dominated fields. If one thing is for sure, women will not stop
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