TOPIC- A COMPARATIVE STUDY OF CUSTOMER BEHAVIOUR &

PREFERENCE TOWARDS BISLERI AND KINLEY MINERAL WATER IN

SATNA CITY.

NAME
MOB. NO.
ADDRESS
QUESTIONNAIRE
Q.1. Do you prefer packaged drinking water?
a) Yes
b) No

Q.2. Which brand of mineral water do you prefer most?

a) Bisleri
b) Kinley
c) Other

Q.3. What attracts you towards your packaged drinking water brand?
a) Brand Image
b) Quality of Water
c) Price
d) Availability

Q.4. Which brand of packaged drinking water is more effective in advertising by you?
a) Bisleri
b) Kinley

Q.5. How will you rate the following mineral water brand?
a) Bisleri (1-10)- ……
b) Kinley (1-10)- ……

Q.6. Is the price justified by the company?

a) Yes
b) No

Q.7. Would you change your water brand just because of price?
a) Yes
b) No

Q.8. Have you used home delivery service of Bisleri or Kinley?

a) Yes
b) No

Q.9. How do you find home delivery service of Bisleri or Kinley?

a) Good
 b) Poor

Q.10. Which water bottle makes you feel ease in handling or getting with ?
a) Bislery
b) Kinley

Q.11. Which water bottle shape is more attractive ?

a) Bisleri
b) Kinley

Q.12. If you have a chance of buying any one water bottle, which you will select first?
a) Bisleri
b) Kinley

Q.13. You have to give a rating in between 1-10 for both the bottles on the basis of different
parameters?

Taste Believe Shape Easy in Opinion to Buy again

hands others
Bislery
Kinley

Q.14. If you get the chance of doing advertisement then which brand you would like to
advertise?
a) Bisleri
b) Kinley

Q.15. Do you know that bisleri is the product of PepsiCo & kinley is the product of Coca-Cola,
which brand of soft drink in between them u like most?
a) PepsiCo
b) Coca-Cola

Q.16. Select any one statement_

a) Is it the reason you like PepsiCo softdrink so you prefer bisleri most.
b) No PepsiCo is not the reason for choosing bisleri.
c) Is it the reason you like Coca-Cola softdrink so you prefer kinley most.
d) No Coca-Cola is not the reason for choosing kinley.

Q.17. Do you agree that this increasing demand of water bottle increase the plastic pollution in
India ?
a) yes
b) No

Q.18. Do you know that the water bottle you used is again recycled by the company, what do
you think is it right ?
a) yes I am aware and there is no problemin recycling.
b) yes I am aware and it is not right to recycle the bottle.
c) No I am not aware of this recycling process.
d) No answer.

Q.1. Do you prefer packaged drinking water?

Particulars Respondents
Yes 70
No 30
Total 100

No
30%

Yes
70%

Interpretation: The above diagram shows that 70% people prefer packaged drinking water.
Q.2. Which brand of packaged drinking water do you prefer most?

Brand Respondents
Bisleri 80
Kinley 15
Other 5

Interpretation: According to above diagram most of the respondents in satna city prefers Bisleri

brand of packaged drinking water that is 80%

Q.3. What attracts you towards your packaged drinking water brand?

Particular Respondents
Image of brand 10
Quality of water 60
Price 0
Availability 30
Total 100

Availability
Price 5%
10% Image
40%

Quality
45%

Interpretation: According to above diagram 40% people prefer their brand because of brand
image, 45% people says that they prefer their brand because of quality of water.
Q.4. Which brand of packaged drinking water is more effective in advertising by you?

Particular Respondents
Bisleri 60
Aquafina 40
Total 100

Aquafina
40%

Bisleri
60%

Interpretation: The above diagram shows that Bisleri packaged drinking water brand is
more effective than any other brand that is 60%.
Q.5. How do you rate the following water brand?

IST IIND
Bisleri Aquafina
Particular Respondents Particular Respondents
Good 70 Good 30
Poor 30 Poor 70
Total 100 Total 100

Bisleri Aquafina
Poor
30% Good
30%

Good
70% Poor
70%

I) Interpretation: According to above diagram of Bisleri, 70% respondents in India says that

Bisleri is a good brand.

II) Interpretation: According to above diagram of Aquafina 30% in India says that Aquaafiana

mineral water is a good brand.

Q.6. Is the price justified by the company?

IST IIND
Bisleri Aquafina
Particular Respondents
Particular Respondents
Yes 70 Yes 40
No 30 No 60
Total 100
Total 100

Bisleri Aquafina
No
30% Yes
40%

No
Yes
60%
70%

I) Interpretation: According to above diagram of Bisleri 70% respondents says that price
of Bisleri are justified.

II) Interpretation: According to above diagram of Aquafina 60% respondents says that price
of Aquafina are not justified.
Q.7. Would you change your brand just because of price?

IST IIND
Bisleri Aquafina
Particular Respondents
Particular Respondents
Yes 30 Yes 50
No 70 No 50
Total 100
Total 100

Bisleri Aquafina

Yes
40%
No Yes
50% 50%
No
60%

I) Interpretation: The above diagram of Bisleri shows that 60% consumers of Bisleri will
not change their brand just because of price.

II) Interpretation: According to above diagram of Aquafina 50% people can change their brand
because price.
Q.8. Have you used home delivery service of Bisleri or Aquafina?

IST IIND
Bisleri Aquafina

Particular Respondents Particular Respondents

Yes 70 Yes 30
No 30 No 70
Total 100 Total 100

Bisleri Aquafina

No Yes
30% 30%

Yes No
70% 70%

I) Interpretation: According to above diagram of Bisleri 70% respondents have used home

delivery services of Bisleri.

II) Interpretation: According to above diagram of Aquafina 30% respondents have used home

delivery services of Aquafina.

Q.9. How do you find home delivery service of Bisleri or Aquafina?

IST IIND
Bisleri Aquafina
Particular Respondents Particular Respondents
Good 70 Good 30
Poor 30 Poor 70
Total 100 Total 100
 Bisleri Aquafina
Poor Good
30% 30%

Good
Poor
70%
70%

I) Interpretation: The above diagram of Bisleri, 70% respondents are satisfied with home

delivery services of Bisleri.

II) Interpretation: The above diagram of Aquafina, 30% respondents are satisfied with

home delivery services of Aquafina.