Scribd
Upload
104 views34 pages

By: Aqsa Zaheer FA16-MDS-001

Pizza Hut is an American multinational restaurant chain known for its pizza. It was founded in 1958 in Wichita, Kansas and now has over 15,000 restaurants worldwide. Pizza Hut initiated operations in Pakistan in 1993 and focuses on making perfect pizzas using fresh dough and cheese. It follows a make-to-stock supply chain approach to meet daily demand forecasts and deliver ingredients from warehouses to restaurants. Quality assurance teams regularly audit franchises to ensure standards for cleanliness, hospitality, accuracy, maintenance, product quality and speed are maintained.

Uploaded by

Madiha Kamran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
104 views34 pages

By: Aqsa Zaheer FA16-MDS-001

Pizza Hut is an American multinational restaurant chain known for its pizza. It was founded in 1958 in Wichita, Kansas and now has over 15,000 restaurants worldwide. Pizza Hut initiated operations in Pakistan in 1993 and focuses on making perfect pizzas using fresh dough and cheese. It follows a make-to-stock supply chain approach to meet daily demand forecasts and deliver ingredients from warehouses to restaurants. Quality assurance teams regularly audit franchises to ensure standards for cleanliness, hospitality, accuracy, maintenance, product quality and speed are maintained.

Uploaded by

Madiha Kamran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 34

By: Aqsa Zaheer

FA16-MDS-001
Introduction
 Pizza Hut is an American restaurant chain and
international franchise.
 It's now corporately known as Pizza Hut, Inc. and
is a subsidiary of Yum! Brands, Inc., the world's
largest restaurant company.
History
 Pizza Hut is started from humble beginnings 56 years
ago

 Two brothers borrowed $600 from their mother to open


the first ever Pizza Hut in Wichita, Kansas

 Today, Pizza Hut is the world’s largest pizza company


with $12 billion in global sales

 More than 15,000 restaurants in 93 countries


worldwide.
Pizza Hut Pakistan
 Pizza Hut initiated its operations in Pakistan with its first
restaurant way back in 1993 in Clifton Karachi.

 It is the franchiser of MCR (Manzar Cornay Riaz) Pvt.


Ltd. That is now owned by Habib oil.

 Second branch was opened in Lahore on M.M Alam road


in 1996.

 Pizza Hut opened its franchise in Abbottabad on 18


September, 2014.
Mission

“Alone we are delicious, Together we are YUM!”

 We are P.E.A.R.L.S
 P=Passion
 E=Execute
 A= Accountable
 R= Recognizable
 L=Listen
Vision

"We take pride in making a perfect pizza and


providing courteous and helpful service on
time, all the time. Every customer says, "I'll
be back!"
Corporate Objectives & Goals

 To bring more flavors to life.


 To make people 85% recognition of the new
product in our target market.
 To make the people know that items they
desire to eat can be made available in
minimum time.
 To improve the well-being of our customers,
 Practice what we preach: integrity, ethics and
open communication
 To increase revenue and profits.
Customer Values

 The Joy of Sharing

 The Joy of Freedom

 The Joy of Togetherness


Core Competencies

 Unique recipe of their pizza.

 Secret of success is that pizza hut pizzas are made


with fresh dough baked daily and a double layer of
100% pure imported mozzarella cheese.

 Uncompromising drive in providing customers the


best in terms of product quality, service,
cleanliness and value
Cont.…

 Pizza Hut Competency = Innovative minds +


Skill full expertise hands = New Product

z
Competitor Analysis

 40 competitors around the world

 it ranks 7th among all the top food chains


in world with a revenue of $13,279
million.
Cont.…
Top competitors of Pizza Hut in Pakistan

 Macdonald
 Kentucky Fried Chicken
 Subway
 Burger King
 Starbucks
 Domino’s Pizza
 Dunkin donuts
 Nandos
 Hardees
Product Life Cycle

Right now pizza hut is in the maturity stage


Product Offering
Pizza Hut is offering more than 95 products under 9
categories:

 Starters
 Soups & Salads
 Pizza
 Pastas
 Wings
 Dipping Sauces
 Sandwiches
 Desserts
 Beverages
Pizza Hut Restaurants

 Pizza Hut's restaurants

 "Hut Drive"

 "Hut Express”
Failed product

 In 1985, Pizza Hut introduced the Priazzo,


 The pie included two crusts, stuffed with fillings
and topped with tomato sauce and melted cheese.
 The Priazzo was available in three varieties:
Milano, Florentine, and Roma.
Product Standards

 Defrosting: timing system


 Topping Standards Overlapping
 Dating standards:(Made, ready, discard)
 Food temperatures: -18 to +5
 Product Shelf life: 6 hours
Demand Forecasting
 Pizza Hut estimates demand on daily bases.

 Demand estimation is based on past experiences.

 Demand estimation is done through the mutual

 Participation of the managers of the particular


outlet.

 On average per day it serves 33 transactions.


Promotions Planning
 Retail Marketing Team is responsible for
creating awareness and bringing the new product
to life.

 Marketing agencies are asked to develop


creative ideas for advertising, in store point of sale
material, leaflets and online promotion.

 The hoardings and other marketing material


come from Lahore Head office.
Manufacturing processes

Conversion Process
 This process converts the raw
material like wheat into dough,
chicken into topping, tomatoes into
sauce.

Fabrication process
 It changes raw material into specific
form like pizza, pasta, salads,
desserts etc. etc.
Cont..
Assembly process
 Then they assemble the products in
different sizes and shapes like pan
pizza, stuff pizza, take away packaging.

Testing process
 Every time dough is prepared it is
tested for the quality assurance and
uniformity of the taste.
Transformation process
 Inputs
Pizza Lovers
 Resources
Ingredients, Machinery, Recipe makers, Technical staff,
Storage equipment, Packaging material
 Output
The happy and satisfied customers.
Production Process
Supply Chain Management

 Make-to-Stock Approach for its Supply


Chain Management
Supply chain network for Pizza Hut

Direct Suppliers Indirect Suppliers


 Meat market (Their
 Pepsi Company
owns cattle)
 Bake parlor company
 Vegetable market (buy
(Buns)
from local vendors on
 Habib oil Mills (First daily basis)
mineral water
 Sauces companies
Cont.…
 Their warehouse named as “Commissary” located
in Lahore.

 All of the direct material is requested daily based


on a manager's forecast.

 Indirect materials are purchased by the warehouse


and are delivered on a weekly basis.

 The material comes from warehouse by the trucks


on every Wednesday.
Distribution channels
 Distribution used by Pizza Hut is delivery
 Distribution is for customers to dine-in.
Pizza Hut Value Chain
 The chain consists of a series of activities that create
and build value. According to this model the activities
are divided into two broad categories:

 Primary Activities: Inbound Logistics, Operations,


Outbound Logistics, Marketing and Sales, Service and
Support

 Support Activities: Infrastructure, HRM, Technology


Development, Procurement
Quality Assurance
 Quality Assurance team visit franchise every three
months and area manager visit every 45 days. The
other most important factors that the management
follows are:

 C- Cleanliness
 H- Hospitality
 A- Accuracy
 M- Maintenance
 P- Product quality
 S- Speed
Conclusion
 Operations management depicts the performance
of each and individual unit
 Operations have multifaceted situations.
 Have sometimes low speed and high speed.
 Each component working in the process cycle of
business plays equally important role to win the
customer.
 Success of the business is possible through
collections of inputs from all the units participating
in the production process.
Cont.…

 Workplace atmosphere must be comfortable and


healthy.
 Creating a temperature control system in kitchen
 The disposal is directly thrown in to the bin
 Pizza hut must work for the welfare of society as
society is generating everything for pizza hut.
Any Questions?

You might also like