West

Wind
Batterie
s
Submitted by: Kamran Aslam
Market
To: Ann Stone
Research Plan
Subject: Small Business Management
Course: BUSN 254-Business Admin. Diploma-General
 Page No.

3. Introduction, Our Business

4. Objectives of the Research

5. Questions

6. Data Collection

7. Hypothesis

8. Research Result

9. Reflection

10. Overall impression

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West Wind Batteries – Kamran Aslam
 An Introduction to Market Research

Market research is a method by which we collect data about a particular good target market,

competition, business level and environment. It is always done by collecting data by both

methods Primary Research and Secondary Research in the market. Here in this document we

will discuss Primary Research method by collecting data directly from the responses of people

to whom we talked about our core service. The purpose of this research is to gain a level of

understanding of the subject matter.

Our Business

My core business is replacing car batteries of people in the cold and snow season. The idea

came into my mind when one day my landlord’s car did not start and he asked me for his help

to jump start his car, and that cold day I saw a lot of cars standing on the roads idle due to the

weak or dead batteries. Then I thought to give it a shape to do a business with it instead of

helping free.

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West Wind Batteries – Kamran Aslam
 Objectives of the Research

1-What do you want to find out.

By developing a questioner for different categories of business people, I want to know that

what people think about my services and what could be my success level. I would like to find

that what people like about this service and what else could be done to improve it more by the

time.

I would like to know what people expect when they call me to provide them services, what

price, what quality or standard, how much time, cost and after sale service. As far as price is

concerned, I would like to know that how much price people are ready to pay and what cost do

I save them by not taking their car to workshop for the whole day.

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West Wind Batteries – Kamran Aslam
I think this business has more potential than any other business in this field because no one has

started yet this kind of service. I will be the first one to start this service in the Calgary city.

Questions
1- How likely would you be to use a mobile service to come and replace your car battery?

2- Do you have any concerns replacing the battery in your drive way?

3- Do you want to be checking your car fluids?

4- When was the last time your battery was checked?

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West Wind Batteries – Kamran Aslam
 5- How likely would you be to book an appointment to have your battery checked in the fall?

6- Are you currently a member of AMA, if not why?

7- Is your car parked outside or in the garage?

8- How old is your car battery is?

9- If your neighbour used my services how likely would you be to use my business?

10- How much do you think you know about car batteries?

Data Collection

2. How did you collect the data?

The data was collected through Survey Monkey by sending people questioner between the ages

of 25 to 55, both male and female. Out of the responses I found out that most of them have

shown interest in getting my services whenever they need it. All of them have cars and families

and few of them have faced the dead battery trouble at least once in a life time. I met them

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West Wind Batteries – Kamran Aslam
personally before I send my survey link to them and they all showed interest to complete the

survey.

Hypothesis
Q.3 what is your hypothesis?

My hypothesis is that people will like to take advantage of my services. Although there are lots

of other people providing other services especially big companies like AMA but no one is

offering battery replacement services right now so that would be an advantage for me.

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West Wind Batteries – Kamran Aslam
The strong point I am considering is that no one wants to send his or her car to workshop for a

whole day just for a battery replacement while it takes just 15 minutes to replace the battery.

Second thing, no one want to tow away the car for $60/- and then get a new battery for $70/-

so your cost goes almost double. Instead of sending your car to workshop customer would be

able to save the towing cost plus your whole daytime.

Research Result

Q.4 what are the results

My research results are attached here with this document which I did through Survey Monkey

but I personally talked to few people too. All of them showed their interest toward this service

that I am planning to start, a couple of them even asked me to make them their partner and

they are ready to bring a van too. I noticed one thing that people also want their car fluids to be

checked so that will increase my business by charging them a couple of more $$.

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West Wind Batteries – Kamran Aslam
 Conclusion

By getting the results of the survey and talking to people I have come to the conclusion:

1-People want to use my services as an emergency option.

2-They also want someone to check their car batteries before the snow season starts, so they

are ready to book appointments in advance.

3-People want their car fluids to be checked.

4-People have no concern that whatever I do with their old batteries.

5-No one not even AMA is not offering this service so this business has a big opportunity for

me.

Reflection
I have talked to people and have done my survey. After getting the results, I see a huge

opportunity in this business for myself.

I have calculated my cost that is $4000/- is enough to start this business. Now how I will get the

revenues is I will be offering my services on a minimal cost like. I will charge them $20/- for

replacing the battery and $20/- extra if they want me to check their car fluids too. I would be

having few car batteries charged and ready all the time in van and would be able to reach any

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West Wind Batteries – Kamran Aslam
customer within 20 minutes in North East area. I know for sure people would like to save their

towing cost and wastage of whole day by making their car standing in the workshop for a

battery replacement. I will add people to my contact list and will be giving them a call back in

fall season.

As far as competitors are concerned. AMA and all other people who are providing small services

like window tinting etc… will jump into this business. However, if I would be able to make my

clients on the early stage that would give a boost to my business later on too.

Overall Impression/Effort
I have talked to the workshop people. They said they do not have time to replace the batteries

and making the car standing in their workshop for a whole day for nothing, so they want me to

follow their battery replacement clients. They will provide my contact number to their battery-

needed clients or will call me to their workshop to come and change the car battery while car is

parked outside the workshop. In addition, the North East is the hub for cab drivers and truck

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West Wind Batteries – Kamran Aslam
drivers. Most of the cab drivers need their car batteries to be checked in the fall season, so I can

make money in the fall season too.

The overall impression is plus so far, because Calgary gets snow for at least 8 months in the

year so this is good market to start with.

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West Wind Batteries – Kamran Aslam