Scribd Logo
Upload

Welcome to Scribd!

  • 123 views

    4phases of Research Process - Hanacek

    Uploaded by

    AGN Ya
    The document contains sample questionnaires for measuring brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands and factors that influence their product purchase decisions and loyalty. The goal is to understand customer perceptions of and relationships with brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    4phases of Research Process - Hanacek

    Uploaded by

    AGN Ya
    123 views4 pages
    The document contains sample questionnaires for measuring brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands and factors that influence their product purchase decisions and loyalty. The goal is to understand customer perceptions of and relationships with brands.

    Original Description:

    questionnaire of branding

    Original Title

    4Phases of Research Process - Hanacek

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document contains sample questionnaires for measuring brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands and factors that influence their product purchase decisions and loyalty. The goal is to understand customer perceptions of and relationships with brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    123 views4 pages

    4phases of Research Process - Hanacek

    Uploaded by

    AGN Ya
    The document contains sample questionnaires for measuring brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands and factors that influence their product purchase decisions and loyalty. The goal is to understand customer perceptions of and relationships with brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 4

    Questionnaires on Branding

    Brand Perception Questionnaire Sample:


    Name: ____________________
    Address: ____________________
    Phone Number: ____________________
    Email id: ____________________

    Q1. Describe what does ‘brand’ mean to you?


    ____________________________________________________________

    Q2. Do you buy only branded products?


    a) Yes always
    b) Never
    c) Only when quality is important
    d) Rarely

    Q3. Are you a loyal customer for the products you buy?
    a) Yes always. I stick to the same products.
    b) Never. I keep experimenting with new products.
    c) Only for quality products. Where it is a commodity, I choose the least-priced product.

    Q4. Are you a price sensitive consumer?


    a) Yes
    b) No

    Q5. Will you stick to the same product if their price is increased (and you are a loyal customer to the
    product)?
    a) Up to a certain limit in price increase
    b) Yes, irrespective of the price increase
    c) No. I may look for different products

    Q6. Which of the following, according to you, help build a good brand image?
    a) Quality
    b) Communication strategies
    c) Competitive pricing
    d) Good value added services
    e) Free trails and discounts
    f) Others
    If ‘Others’, please specify ________________________________________________

    Q7. Are popular celebrities good brand ambassadors and is investing in them a good strategy?
    a) Sometimes, May be
    b) No, No
    c) Yes, Yes
    d) Rarely, Not sure

    Q8. Do you use products because they are most available?


    a) Yes
    b) No
    c) Mostly
    Questionnaires on Branding

    Brand Preference Questionnaire Sample:


    Name: ____________________
    Address: ____________________
    Phone Number: ____________________
    Email id: ____________________

    Q1. Does country of origin affect your product purchase decision?


    a) Yes
    b) No

    Q2. Does association of product with a particular group of company lead to preference for such products?
    a) Sometimes
    b) Always
    c) Never

    Q3. What is your attitude towards calls from sales persons?


    a) I do not entertain calls from sales persons
    b) I get irritated and scold them
    c) I listen to them but calmly say ‘No’
    d) I look forward to such calls

    Q4. Which of the following do you prefer?


    a) Products from bigger companies with wider distribution
    b) Products from companies with good warranty and after sales service
    c) Products from local companies with better price and slightly lesser quality
    d) Products belonging to companies with good brand image
    e) Others
    If ‘Others’, please specify _________________________________________________
    Q5. Do you believe in products that are endorsed by your favourite celebrities?
    a) Yes
    b) No

    Q6. Do you think company sponsorships help them build a stronger brand?
    a) Yes
    b) No

    Q7. What do you think about rankings of products?


    a) They are biased and influenced
    b) They are fair and give a true picture
    c) They are not fully reliable
    d) Cant’ say

    Brand Image Questionnaire Sample:


    Name: ____________________
    Address: ____________________
    Phone Number: ____________________
    Email id: ____________________

    Q1. How much do you care about using brands?


    a) Slightly
    b) Strongly
    c) Not much
    d) Never
    Questionnaires on Branding

    Q2. List down a few brands of the product


    ____________________________________________________

    Q3. What is the image of our product in your mind?

    Q4. Do you know our company vision?

    Q5. Can you identify our logo?

    Q6. How do you differentiate our products from our competitors?

    Q7. Do you trust in our products?


    a) Yes
    b) No
    c) Can’t say

    Q8. Do you think our products get good word of mouth publicity?
    a) Yes
    b) No
    c) Don’t know

    Q9. Do our products align with the values and beliefs of people?
    a) Yes
    b) No
    c) Can’t say

    Q10. If no, then describe which products go against your values

    Q11. Do our products provide a sense of self-esteem to you?


    a) Yes
    b) No
    c) May be
    d) Can’t say

    Q12. Apart from the direct benefit of the product, what else do you look for in the product?
    a) Image of the product
    b) Identification with other users of the brand
    c) Other ________________________________________________

    Brand Loyalty Questionnaire Sample:


    Name: ____________________
    Address: ____________________
    Phone Number: ____________________
    Email id: ____________________

    Q1. What is the proportion of branded to unbranded products in your house?


    a) 20 : 80
    b) 50 : 50
    c) 60 : 40
    d) Other _______________________

    Q2. Do you experiment with different brands?


    a) Yes
    Questionnaires on Branding
    b) No
    c) Sometimes

    Q3. You trust our brand


    a) Strongly disagree
    b) Disagree
    c) Neither agree not disagree
    d) Agree
    e) Strongly Agree

    Q4. The price of our brand


    a) Is as per your expectations
    b) Is more than your expectations
    c) Is less than your expectations
    d) Can’t say

    Q5. What is the quantity of the product you use in a month?

    Q6. What are the sources of our product brand information?


    a) Family members
    b) Peers
    c) TV ads
    d) Point of sales
    e) Website
    f) Other _______________________________________________________

    Q7. To what extent has the product been successful to meet your needs?
    a) To the fullest extent
    b) More than 80%
    c) 50% – 80%
    d) Less than 50%
    e) Can’t say

    Q8. Rank the packaging and product information of the product with 1 being the least and 5 being the
    highest
    a) 1
    b) 2
    c) 3
    d) 4
    e) 5

    Q9. Rank the after sales service of the product, 1= least and 5 = highest
    a) 1
    b) 2
    c) 3
    d) 4
    e) 5

    Q10. Can you list some areas of improvement of the product?

    You might also like