Macr Notes
Macr Notes
Macr Notes
• New Work Methods: Traditional organizational systems and controls cater to standard 9
AM to 5 PM office or factory-based work. Newer methods of work, especially outsourcing,
telecommuting, and flex time require new systems, policies, and structures in place,
besides a change in culture, and such requirements may trigger organizational
restructuring.
• Technology: Innovations in technology, work processes, materials and other factors that
influence the business, may require restructuring to keep up with the times. For instance,
enterprise resource planning that links all systems and procedures of an organizational by
leveraging the power of information technology may initially require a complete overhaul
of the systems and procedures first.
• Mergers and Acquisitions: In today’s corporate world, where survival of the fittest is the
maxim, mergers and acquisitions are commonplace and any merger or acquisition
invariably heralds a restructuring exercise.
Needs for Corporate Restructuring
• To focus on core strengths.
• To achieve economies of scale by expanding to national and international markets.
• Attainment for operational synergy and efficient allocation of managerial capabilities and
infrastructure.
• Ensuring constant supply of raw materials and access to R& D.
• Helps in reducing cost of capital.
• Helps in survival and rehabilitation of a sick company by adjusting losses of the sick unit
with profits of a healthy unit.
• Improve corporate performance to bring it at par with competitors by adopting the fast
changes bought by information technology.
Examples: When Tata Motors launched Sumo and later Indica, it was not just an expansion of its
product portfolio but was an actually an expansion of its business portfolio, but these were
launched from Tata Motors own manufacturing capacity hence it would not qualify as corporate
restructuring. Acquisition of Jaguar Land Rover from Ford by Tata Motors, through its step-down
subsidiary , Jaguar Land Rover Limited, qualifies to be called corporate restructuring.
• Carve out: A carve-out is the partial divestiture of a business unit in which a parent
company sells minority interest of a child company to outside investors. A company
undertaking a carve-out is not selling a business unit outright but, instead, is selling an
equity stake in that business or spinning the business off on its own while retaining an
equity stake itself. A carve-out allows a company to capitalize on a business segment that
may not be part of its core operations.
• Joint venture: A joint venture (JV) is a business arrangement in which two or more parties
agree to pool their resources for the purpose of accomplishing a specific task. This task
can be a new project or any other business activity. In a joint venture (JV), each of the
participants is responsible for profits, losses, and costs associated with it. However, the
venture is its own entity, separate from the participants' other business interests.
Types of Mergers
• Horizontal Mergers: A horizontal merger is a merger between companies that directly
compete with each other. Horizontal mergers are done to increase market power (market
share), further utilize economies of scale, exploit merger synergies. For example, a
famous example of a horizontal merger was between HP (Hewlett-Packard) and Compaq
in 2011. The successful merger between these two companies created a global
technology leader valued at over US$87 billion.
• Vertical Mergers: A vertical merger is a merger between companies that operate along
the supply chain. Therefore, in contrast to a horizontal merger, a vertical merger is the
combination of companies along the production and distribution process of a business.
The rationale behind a vertical merger includes higher quality control, better flow of
information along the supply chain, and merger synergies. For example, a notable vertical
merger happened between America Online and Time Warner in 2000. The merger was
considered a vertical merger due to each company’s different operations in the supply
chain – Time Warner supplied information through CNN and Time Magazine while AOL
distributed information through the internet.
• Market-Extension Mergers: A market-extension merger is a merger between companies
that sell the same products or services but operate in different markets. The goal of a
market-extension merger is to gain access to a larger market and thus a bigger client
base/target market. For example, RBC Centura’s merger with Eagle Bancshares Inc. in
2002 was a market-extension merger that helped RBC with its growing operations in the
North American market. Eagle Bancshares owned Tucker Federal Bank, one of the biggest
banks in Atlanta, with over 250 workers and $1.1 billion in assets.
The biggest risk in a conglomerate merger is the immediate shift in business operations
resulting from the merger, as the two companies operate in completely different markets
and offer unrelated products/services.
For example, the merger between Walt Disney Company and the American Broadcasting
Company (ABC) was a conglomerate merger. Walt Disney Company is an entertainment
company while American Broadcasting company is US commercial broadcast TV network.
• Synergy: It is the concept that allows two or more companies to combine together and
either generate more profits or reduce cost together. These companies believe that
combining with each other gives them more benefits than being single and doing the
same.
• Tax Benefits: Under certain conditions, tax benefit may turn out to be underlying motive
for a merger. When a firm with accumulated losses merger with a profit bearing firm, tax
benefits are utilized better because its accumulated loses can be set off against profits of
the profit-making company.
• Utilization of Surplus Funds: A firm in a mature industry may generate a lost of cash but
may not have opportunities for profitable investment. In such a situation, a merger with
another firm having cash compensation often represent a more effective utilization of
surplus funds.
• Conflicting objectives: The two companies involved in the acquisition may have distinct
objectives since they have been operating individually until the transaction. For instance,
the original company may want to expand into new markets, but the acquired company
may be looking to cut costs. This can bring resistance within the acquisition that can
undermine efforts being made.
• Poorly matched businesses: A business that doesn’t look for expert advice when trying
to identify the most suitable company to acquire may end up targeting a company that
brings more challenges to the equation than benefits. This can deny an otherwise
productive company the chance to grow.
• Brand damage: M&A may hurt the image of the new company or damage the existing
brand. An evaluation on whether the two different brands should be kept separate must
be done before the deal is made.
• Efficient way to acquire talent and intellectual property. Many industries are seeing an
acute shortage of experienced professional staff. Cybersecurity, accounting, and
engineering are just a few examples that immediately come to mind.
• Save time and long learning curves. Much like adding a new business model, a strategic
M&A may help you save considerable time an expense in your growth strategy.
• Opportunity to leverage synergies. A strategic merger, if done as part of a thoughtful
growth strategy, can result in synergies that offer real value for both the acquired and the
acquiring. There are two basic types of M&A-related synergies: cost and revenue.
• Add a new business model. Many professional services firms are based on a billable-
hours business model, but that is certainly not the only option. Some firms generate
revenue as a fixed fee or through performance incentives. Others may employ
subscription models. Of course, the value of an effective M&A growth strategy is not just
about how you are paid. A merger may also offer a new type of service, such as brokerage,
insurance or money management.
Growth Strategies
1. Intensive Growth
• Ansoff’s Product/Market Matrix
Dogs. Dogs hold low market share compared to competitors and operate in a
slowly growing market. In general, they are not worth investing in because they
generate low or negative cash returns. But this is not always the truth. Some dogs
may be profitable for long period of time, they may provide synergies for other
brands or SBUs or simple act as a defense to counter competitors moves.
Therefore, it is always important to perform deeper analysis of each brand or SBU
to make sure they are not worth investing in or must be divested. Strategic
choices: Retrenchment, divestiture, liquidation.
Cash cows. Cash cows are the most profitable brands and should be “milked” to
provide as much cash as possible. The cash gained from “cows” should be invested
into stars to support their further growth. According to growth-share matrix,
corporates should not invest into cash cows to induce growth but only to support
them, so they can maintain their current market share. Cash cows are usually large
corporations or SBUs that are capable of innovating new products or processes,
which may become new stars. If there would be no support for cash cows, they
would not be capable of such innovations. Strategic choices: Product
development, diversification, divestiture, retrenchment.
Stars. Stars operate in high growth industries and maintain high market share.
Stars are both cash generators and cash users. They are the primary units in which
the company should invest its money, because stars are expected to become cash
cows and generate positive cash flows. This is true in rapidly changing industries,
where new innovative products can soon be outcompeted by new technological
advancements, so a star instead of becoming a cash cow, becomes a dog. Strategic
choices: Vertical integration, horizontal integration, market penetration, market
development, product development.
Question marks. Question marks are the brands that require much closer
consideration. They hold low market share in fast growing markets consuming
large amount of cash and incurring losses. It has potential to gain market share
and become a star, which would later become cash cow. Question marks do not
always succeed and even after large amount of investments they struggle to gain
market share and eventually become dogs. Therefore, they require close
consideration to decide if they are worth investing in or not. Strategic choices:
Market penetration, market and product development, divestiture.
Synergy
Synergy is the concept that allows two or more companies to combine together and either
generate more profits or reduce cost together. These companies believe that combining with
each other gives them more benefits than being single and doing the same.
Operating synergies can affect margins and growth, and through these the value of the firms
involved in the merger or acquisition.
Financial Synergy
With financial synergies, the payoff can take the form of either higher cash flows or a lower cost
of capital (discount rate). Included are the following:
• A combination of a firm with excess cash, or cash slack, (and limited project opportunities)
and a firm with high-return projects (and limited cash) can yield a payoff in terms of higher
value for the combined firm. The increase in value comes from the projects that were
taken with the excess cash that otherwise would not have been taken. This synergy is
likely to show up most often when large firms acquire smaller firms, or when publicly
traded firms acquire private businesses.
• Debt capacity can increase, because when two firms combine, their earnings and cash
flows may become more stable and predictable. This, in turn, allows them to borrow more
than they could have as individual entities, which creates a tax benefit for the combined
firm. This tax benefit can either be shown as higher cash flows or take the form of a lower
cost of capital for the combined firm.
• Tax benefits can arise either from the acquisition taking advantage of tax laws or from the
use of net operating losses to shelter income. Thus, a profitable firm that acquires a
money-losing firm may be able to use the net operating losses of the latter to reduce its
tax burden. Alternatively, a firm that is able to increase its depreciation charges after an
acquisition will save in taxes and increase its value.
Other Motives
Roll stated that the following should occur to those takeovers which are motivated by hubris:
• The stock price of acquiring firm should fall after the market aware of the takeover bid.
This should occur because the takeover is not in the best interest of the acquiring firm’s
stakeholders and does not represent an efficient allocation of wealth.
• The stock price of the target should increase with the bid of control. This should occur
because the acquiring firm is not only going to pay the premium for excess of the value of
the target.
• The combined effect of the rising value of the target and the falling value of the acquiring
firm should be negative. This considers the cost of completing the takeover process.
Through takeover, management not only increase their own wealth but also their power over
richer resources, as well as an increased view of their own importance. But a weakness in this
theory is the assumption that efficient markets do not notice this behavior. According to Mitchell
and Lehn (1990), stock markets can discriminate between “bad” and ”good” takeovers and bad
bidders usually turn to be good targets later on. These empirical results imply that takeover is
still a device for correcting managerial inefficiency, if markets are efficient.
Takeover Process
Target Identification and Choice
Post-Acquisition Integration
Tax Motives
Under certain conditions, tax benefit may turn out to be underlying motive for a merger. When
a firm with accumulated losses merger with a profit bearing firm, tax benefits are utilized better
because its accumulated loses can be set off against profits of the profit-making company.
• Many mergers and acquisitions provide an opportunity for corporations and their
shareholders to receive some tax benefits.
• In a small minority of cases, these benefits are large in comparison to the value of the
acquired company, suggesting that taxes provided motivation.
There are several different ways that companies may reduce taxes through a merger or
acquisition, and tax benefits can accrue at both the corporate and the shareholder levels.
• Shareholder Tax: Shareholders of an acquired corporation can receive many forms of
payment when they sell their shares as part of a merger or acquisition. Such receipts may
be deemed taxable or non-taxable. If they are taxable, then the shareholders must pay
capital gains taxes on their gain over basis. If they are not taxable, then shareholders need
pay no taxes until they sell the shares in the acquiring company that they receive as
payment. The latter treatment is clearly preferable to the former from the perspective of
the acquired firm’s shareholders. It may also represent a net gain to shareholders relative
to the no-takeover situation; they may be less likely to sell their shares in the new
company and incur capital gains taxes than they would have been had no acquisition
occurred.
• Corporate Tax: At the corporate level, the tax treatment of a merger or acquisition
depends on whether the acquiring firm elects to treat the acquired firm as being absorbed
into the parent with its tax attributes intact, or first being liquidated and then received in
the form of its component assets. As indicated earlier, a tax-free reorganization must
follow the first path, while a taxable transaction can be of either type.
Financial Evaluation
Financial evaluation is defined as the process of evaluating various projects, budgets, businesses
and further finance-related subsidiaries to agree on their viability for investment. Financial
evaluation or popularly known as financial analysis is used to examine whether a unit is steady,
liquid, solvent, or profitably adequate to be invested in.
Following approaches are undertaken to assess the value of the target firm:
• Valuation based on assets: Formula,
Value of Firm = Value of all Assets – External Liabilities
• Valuation based on earnings: The target firm may be value on the basis of its earning
capacity with reference to capital funds invested in the target firm, the firm value will
have positive correlation with profits of the firm.
• Capital Asset Pricing Model: It is used to find expected rate of return. Formula,
Rs = IRF + (Rm – IRF) Beta
Where,
Rs = Expected rate of return
IRF = Risk free rate of return
Rm= Rate of return on market portfolio
• Valuation based on Cash Flow Statement: In this case, the value of target firm may be
arrived at by discounting cash flows, as in case if NPV method in case of budgeting as
follows:
Estimate future cash flows
Find out the total present value of these cash flows by discounting at an
appropriate rate
If acquiring firm is agreeing to take over the liabilities of the target firm, then
these liabilities are entered as cash flows.
Joint Venture
A joint venture (JV) is a business arrangement in which two or more parties agree to pool their
resources for the purpose of accomplishing a specific task. This task can be a new project or any
other business activity. In a joint venture (JV), each of the participants is responsible for profits,
losses, and costs associated with it. However, the venture is its own entity, separate from the
participants' other business interests.
• Risk and Rewards can be Shared: In a typical joint venture agreement between two or
more organization, may be of the same country or different countries, there are many
diversifications in culture, technology, geographical advantage and disadvantage, target
audience and many more factors to overcome. So, the risks and rewards pertaining to the
activity upon can be shared between parties as decided.
• No Separate Laws: As for joint venture, there is no separate governing body which
regulates the activities of the joint venture. Once they are into a corporate structure, then
the Ministry of Corporate Affairs in association with Registrar of Companies keep a check
on companies. Apart from that, there is no separate law for governing joint ventures.
Advantages of Joint Venture
• Economies of Scale: Joint Venture helps the organizations to scale up with their limited
capacity. The strength of one organization can be utilized by the other. This gives the
competitive advantage to both the organizations to generate economies of scalability.
• Low Cost of Production: When two or more companies join hands together, the main
motive is to provide the products at a most efficient price. And this can be done when the
cost of production can be reduced, or cost of services can be managed. A genuine joint
venture aims at this only to provide best products and services to its consumers.
• Access to New Markets and Distribution Networks: When one organization enters into
joint venture with another organization, it opens a vast market which has a potential to
grow and develop. For example, when an organization of United States of America enters
into a joint venture with another organization based at India, then the company of United
States has an advantage of accessing vast Indian markets with various variants of paying
capacity and diversification of choice.
• Innovation: Joint ventures give an added advantage to upgrading the products and
services with respect to technology. Marketing can be done with various innovative
platforms and technological up gradation helps in making good products at efficient cost.
International companies can come up with new ideas and technology to reduce cost and
provide better quality products.
• Brand Name: A separate brand name can be created for the Joint Venture. This helps in
giving a distinctive look and recognition to the brand. When two parties enter into a joint
venture, then goodwill of one company which is already established in the market can be
utilized by another organization for gaining a competitive advantage over other players
in the market. For example, a big brand of Europe enters into a joint venture with an
Indian company will give synergic advantage as brand is already established across globe.
• Flexibility can be restricted: There are times when flexibility is restricted in a joint
venture. When that happens, participants have to focus on the joint venture, and their
individual businesses suffer in the process.
• There is no such thing as an equal involvement: An equal pay may be possible, but it is
extremely unlikely for all the companies working together to share the same involvement
and responsibilities.
• Limited outside opportunities: It is very common for joint venture contracts to restrict
outside activities of participant companies while working on a venture project. You need
to make sure you understand what you are getting into if you don’t want to negatively
impact your entire business.
• Great imbalance: Because different companies are working together, there is a great
imbalance of expertise, assets, and investment. This can have a negative impact on the
effectiveness of the joint venture.
• Clash of cultures: A clash of cultures and management styles may result in poor co-
operation and integration. People with different beliefs, tastes, and preferences can get
in the way big time if left unchecked.
Strategic Alliance
Strategic Alliance is an arrangement between two or more firms to carry out a number of
objectives agreed upon by the entities or to fulfil a critical business requirement while operating
as separate organizations. In finer terms, a strategic alliance is a relation that exists amidst two
firms, to do business together, which is more than a regular firm to firm dealing, but less than a
merger or complete partnership.
• Equity alliance: An equity strategic alliance is created when one company purchases a
certain equity percentage of the other company. If Company A purchases 40% of the
equity in Company B, an equity strategic alliance would be formed. Equity alliances can
be classified into two general types:
Partial acquisitions, where a company purchases a minority equity stake in
another, such as Viacom purchasing a 35 percent stake in Infinity Broadcasting)
and Mazda(33%) & Ford. Car giants Mazda and Fiat are working together on
developing and manufacturing a roadster, or two-seater convertible
Cross-equity transactions, where each partner becomes an equity stakeholder in
the other. British Airways (25%) and American Airlines (25%)
• Joint Ventures: Where two or more companies, usually of similar size or value, form a
new entity to exploit a business opportunity that neither could do alone.
The teaming up between GE Capital and BankOne to create Monogram Credit
Services
Microsoft & NBC (MSNBC)
Platform Joint Ventures - Two or more partners realize that even together they are
missing a critical core competency or competencies to meet their strategic cooperative
objectives. In order to move quickly, they form a JV to purchase a company or a stake in
a company that has the missing core competency.
Platform alliances work best when the opportunity is very large and the window of time
for exploitation is narrow. Cooperating firms create a legally independent firm. For
Example, BellSouth and Royal KPN wanted to enter the German wireless market without
the risk associated with an acquisition. In 1999, KPN and BellSouth agreed to jointly
purchase E-Plus, a German wireless company. E-plus was the third-largest mobile
operator in Germany with nearly four million customers.
• Business Level Strategic Alliance
Complementary Alliance:
I. Vertical Alliance: Partnerships that build on the complementarities among
firms that make each more competitive. Include distribution, supplier or
outsourcing alliances where firms rely on upstream or downstream
partners to build competitive advantage. For e.g., Japanese manufacturers
rely on close relationships among suppliers to implement Just-In-Time
inventory systems.
Uncertainty Reduction Alliance: Alliances can be used to hedge against risk and
uncertainty.
Franchising: Allows firms to grow and relatively strong centralized control without
significant capital investments. For Example, McDonald’s.
• Standard Cycle: In a standard cycle, the company launches a new product every few years
and may or may not be able to maintain their leading position in an industry. Strategic
alliances are formed to gain market share, try to push out other companies, pool
resources for large capital projects, establish economies of scale, and gain access.
• Fast Cycle: In a fast cycle, the company’s competitive advantages are not protected and
companies operating in a fast product lifecycle need to constantly develop new
products/services to survive. Strategic alliances are formed to speed up the development
of new goods or services, share R&D expenses and streamline market penetration.
• Approval of Shareholders: After the approval of this scheme by the respective Boards of
Directors, it must be put before the shareholders. According to section 391 of Indian
Companies Act, the amalgamation scheme should be approved at a meeting of the
members or class the of members, as the case may be, of the respective companies
representing three-fourth in value and majority in number, whether present in person or
by proxies.
In case the scheme involves exchange of shares, it is necessary that is approved by not
less than 90 per cent of the shareholders (in value) of the transferor company to deal
effectively with the dissenting shareholders.
• Consideration of Interests of the Creditors: The views of creditors should also be taken
into consideration. According to section 391, amalgamation scheme should be approved
by majority of creditors in numbers and three-fourth in value.
• Approval of the Court: After getting the scheme approved, an application is filed in the
court for its sanction. The court will consider the viewpoint of all parties appearing, if any,
before it, before giving its consent. It will see that the interest of all concerned parties is
protected in the amalgamation scheme. The court may accept, modify or reject an
amalgamation scheme and pass orders accordingly. However, it is upto the shareholders
whether to accept the modified scheme or not. It may be noted that no scheme of
amalgamation can go through unless the Registrar of Companies sends a report to Court
to the effect that the affairs of the company have not been conducted as to be prejudicial
to the interests of its members or to the public interest.
• Approval of Reserve Bank of India: In terms of Section 19 (1) (d) of the Foreign Exchange
Regulation Act, 1973, permission of the RBI is required for the issue of any security to a
person resident outside India Accordingly, in a merger, the transferee company has to
obtain permission before issuing shares in exchange of shares held in the transferor
company. Further, Section 29 restricts the acquisition of the whole or any part of any
undertaking in India in which non-residents’ interest is more than the specified
percentage.
Merger means combining of two or more entities into one, which results in merger of all the
assets, liabilities of the entities under one business. The dissolution of company/companies
involved in a merger takes place without winding up. The possible objectives of mergers are
manifold- economies of scale, acquisition of technologies, access to sectors / markets etc.
• Process: Companies should have the power in the object clause of their Memorandum of
Association for amalgamation. Scheme of amalgamation shall be drafted for the purpose
of getting it approved at a Board meeting of the company.
Notice of Meeting
8. It is required for an applicant to disclose to the tribunal, the basis on which each class of
members or creditors has been identified for the purposes of approval of the scheme in
the application.
Under the procedure for fast track mergers, the notice of the proposal to the Registrar, official
regulators and persons affected by the merger has to be sent within thirty days. They can provide
their objections and suggestions. The merger proposal has to be approved by member holders of
90% shares at the general meeting and majority representing nine-tenths in value of the creditors
at the meeting convened by giving 21-day notice. The notice to the meeting to members and
creditors has to be accompanied by merger scheme and declaration of solvency.
The transferee company has to file merger scheme (within 7 days of meeting) and declaration of
solvency with ROC. Objections of ROC or official liquidator have to be communicated to Central
Government within 30 days in writing. Central government has time period of 60 days after
receiving merger proposal to file objections before tribunal which will consider whether the
scheme is appropriate for fast track merger or not.
Demerger
Demerger includes transfers, pursuant to the scheme of arrangement by a “demerged company”
of one or more undertakings to any resulting company in such a manner as provided in section
2(19AA) of the Income Tax Act, 1961.
The rules prescribe that the difference in the value of assets and liabilities in the books of a
demerged company will be credited to its capital reserve or debited to its goodwill. Moreover,
the difference in the net assets taken over and shares issued as consideration will be credited to
the capital reserve (excess) or debited to goodwill (deficit) in the books of the resulting company.
A certificate from a Chartered Accountant will also be required to be submitted to the NCLT to
the effect that the accounting treatment follows the conditions so prescribed.
Minority shareholders
Minority shareholders are provided with an exit mechanism, when majority shareholders (90%
or more) notify their intention to buy shares of such holders. Minority shareholders may also
offer their shares Suo-motto to majority shareholders. The buyback option will be at the price
determined by registered valuer according to SEBI’s regulations.
Regulations by SEBI
• SEBI Takeover Regulations permit consolidation of shares or voting rights beyond 15% up
to 55%, provided the acquirer does not acquire more than 5% of shares or voting rights
of the target company in any financial year.
• There is a limit in acquiring shares of another company making any offer to any
shareholders that is 10% of the voting capital.
• If the holding of the acquiring company exceeds 10%, a public offer to purchase a
minimum of 20% of the shares shall be made to the remaining shareholders by a public
announcement.
• If the offer made to shareholder, the minimum offer price shall not be less than average
of the weekly high and low of the closing prices during the last six months before the date
of announcement of such offer.
The main objective of SEBI guidelines of Takeover is to ensure full disclosure about the mergers
and takeovers and to protect the interest of the shareholders especially the small shareholders.
Process of Takeover
Disclosure of Holding
Public Announcement
Step 1. Disclosure of holding.
• If an acquirer company holding 5-14% of voting capital and wants to acquire more shares
in company, they are bound to disclose this holding to the target company or stock
exchange within 2 days of acquisition.
• If the holder is having 15-55% of voting capital and wants to purchase/sell share
aggregates 2% or more, the holder is bound to disclose to the target company or stock
exchange within 2 days of acquisition.
• Creeping acquisition limit: If acquirer only wants 3% or less shares could be required as
aggregate, whether the person acquired it individually or together with person, is not
required to make a public announcement.
• Consolidation of Holding: An acquirer who holds 55% or more but less than 75% shares
or voting rights of the target company, can acquire further shares or voting rights only
after making public announcement to acquire atleast additional 20% of shares of target
company from shareholders through an open offer.
Types of Takeovers
1. Legal Context: From legal perspective, takeover is of two types:
• Friendly or Negotiated Takeover: Friendly takeover means takeover of one
company by change in its management & control through negotiations between
the existing promoters and prospective investor in a friendly manner. Thus, it is
also called Negotiated Takeover. This kind of takeover is resorted to further some
common objectives of both the parties. Generally, friendly takeover takes place
as per the provisions of Section 395 of the Companies Act, 2013.
• Hostile Takeover: Hostile takeover is a takeover where one company unilaterally
pursues the acquisition of shares of another company without being into the
knowledge of that other company, or if the target company’s board rejects the
offer, or the bidder makes the offer directly after having announced its firm
intention to make an offer. The most dominant purpose which has forced most of
the companies to resort to this kind of takeover is increase in market share.
2. Approvals for the Scheme: The scheme of merger / amalgamation is governed by the
provisions of Section 391-394 of the Companies Act. The legal process requires approval
to the schemes as detailed below.
• Approvals from Shareholders: In terms of Section 391, shareholders of both the
amalgamating and the amalgamated companies should hold their respective
meetings under the directions of the respective high courts and consider the
scheme of amalgamation. A separate meeting of both preference and equity
shareholders should be convened for this purpose. Further, in terms of Section
81(1A), the shareholders of the amalgamated company are required to pass a
special resolution for issue of shares to the shareholders of the amalgamating
company in terms of the scheme of amalgamation.
3. Report of Chairman to the Court: The chairman of the meeting must within the time fixed
by the court or where no time is fixed within 7 days of the date of the meeting, report the
result of the meeting to the court. The report should state accurately the number of
creditors or class of creditors or the numbers of members or class of members, as the
case may be, who were present and who voted at the meeting either in person or by
proxy, their individual values and the way the voted.
Valuation of Business
When a Business or Shares are transferred from one party to another, it becomes very important
for both buyer as well as seller to know what is the worth of that particular asset which is being
transferred. The process which is undertaken to know the worth is nothing but “Valuation”. It is
popularly said that “Price” is what you pay, and “Value” is what you get. “Value” refers to the
worth of an asset, whereas “Price” is the result of a negotiation process between a willing but
not an overeager buyer and a willing but not an overeager seller. In simple terms, valuation is a
process of determining value of a company or an asset.
Valuation is an art and not exact science. What the buyer thinks is whether the product is “worth
the price” he has paid, this “worth” itself is the value of the product. Depending on the structure
of the transaction, the management may want to value the entire business or a component of a
business – such as division, a brand, distribution network, etc. The importance of intangible
assets such as brands, patents, intellectual property rights, human resources, etc. is increasing
and the valuation of such assets is also becoming a more common phenomenon.
Some of the instances for which valuation is called for are listed below:
• Purchase or Sale of Business or Shares
• Corporate Restructuring such as Merger or Demerger
• Purchase or Sale of Equity stake by joint venture partners
• To comply with the requirements of Accounting Standards issued by the ICAI –
Impairment testing
• Purchase price allocation
It is important to understand the purpose for which the valuation is being attempted before
commencement of any valuation exercise. The structure of the transaction also plays a very
important role in determining the value. The ‘general purpose’ value may have to be suitably
modified for the special purpose for which the valuation is done. The factors affecting that value
with reference to the special purpose must be judged and brought into final assessment in a
sound and reasonable manner.
• Understanding of Company Resale Value: If you are contemplating selling your company,
knowing its true value is necessary. This process should be started far before the business
goes up for sale on the open market because you will have an opportunity to take more
time to increase the company's value to achieve a higher selling price. As a business
owner, you should know what your company's valuation is.
• Obtain a True Company Value: You may have a general idea of what your business is
worth, based upon simple data such as stock market value, total asset value and company
bank account balances. But, there is much more to business valuations than those simple
factors. Work with a reputable valuations company to ensure that the correct numbers
are provided. Knowing the true value of your company is often a deciding factor if selling
the business becomes a possibility. It also helps to show company income and valuation
growth over the course of the previous five years.
• Better During Mergers/Acquisitions: If a major company asks about purchasing your
company, you have to be able to show them what the value is as a whole, what its asset
withholdings are, how it has grown, and how it can continue to grow. Major corporations
will attempt to acquire your business or merge with it for as little money as possible.
When you know what your business valuation really is, you are able to negotiate your way
to the appraised valuation numbers provided by a well-known and reputable valuation
determination service. If you are offered less for your company than it is shown to be
worth, reject the deal or offer to enter negotiation mediation. It will help both sides come
to a comfortable agreement.
• Access to More Investors: When you seek additional investors to fund company growth
or save it from financial disaster, the investor is going to want to see a full company
valuation report. You should also provide potential investors with a valuation projection
based upon their provided funding. Investors like to see where their money is going and
how it is going to provide them with a return on the investment. You are more likely to
gain the attention of a potential investor when they can see that their funds will carry the
company to the next level, increase its value, and put more money back into their own
products.
Unit 3. Methods of Valuation
Each method proceeds on different fundamental assumptions, which have greater or lesser
relevance, and at times even no relevance to a given situation. Thus, the methods to be adopted
for a particular valuation must be judiciously chosen. Following are generally accepted
methodologies for valuation of shares / business:
1. NET ASSET VALUE (NAV) METHOD: The Net Assets Method represents the value of the
business with reference to the asset base of the entity and the attached liabilities on the
valuation date. The Net Assets Value can be calculated using one of the following
approaches, viz.:
• At Book Value. While valuing the Shares/Business of a Company, the valuer takes
into consideration the last audited financial statements and works out the net
asset value. This method would only give the historical cost of the assets and may
not be indicative of the true worth of the assets in terms of income generating
potential. Also, in case of businesses which are not capital intensive viz. service
sector companies or trading companies this method may not be relevant. The
shortcomings of this method may be partly overcome by applying the Price to
Book multiple of a listed company to derive market price of a business with given
underlying value of assets.
2. EARNINGS CAPITALISATION METHOD: This method is used while valuing a going concern
business with a good profitability history. It involves determining the future maintainable
earning level of the entity from its normal operations. Capitalization of earnings is a
method of determining the value of an organization by calculating the worth of its
anticipated profits based on current earnings and expected future performance. This
method is accomplished by finding the net present value (NPV) of expected future profits
or cash flows and dividing them by the capitalization rate (cap rate). This is an income-
valuation approach that determines the value of a business by looking at the current cash
flow, the annual rate of return, and the expected value of the business.
Determining a capitalization rate for a business involves significant research and
knowledge of the type of business and industry. Typically, rates used for small businesses
are 20% to 25%, which is the return on investment (ROI) buyers typically look for when
deciding which company to purchase. When all variables are known, calculating the
capitalization rate is achieved with a simple formula, operating income / purchase
price. First, the annual gross income of the investment must be determined. Then, its
operating expenses must be deducted to identify the net operating income. The net
operating income is then divided by the investment's/property's purchase price to
identify the capitalization rate.
3. EV/EBIDTA MULTIPLE METHOD: This method is also called the “price-to-EBIDTA multiple”
or “Comparable Companies Multiple Method”. The EBITDA multiple is the ratio of the
value of capital employed (enterprise value) to EBITDA. This method is similar to Earnings
Capitalisation Method, only difference being EBITDA of the company needs to be
capitalised to arrive at the Enterprise Value. While considering the EV/EBITDA Multiple of
comparable companies, the valuer needs to keep in mind that EBITDA multiple does not
capture the differences in depreciation methods and also the debt funding that one
company may have taken vis-a-vis another. EV/EBIDTA multiple is calculated as:
Enterprise Value
EV/ EBITDA Multiple = ———————–
EBITDA
6. DISCOUNTED CASH FLOW (DCF) METHOD: Discounted cash flow (DCF) is a valuation
method used to estimate the value of an investment based on its future cash flows. DCF
analysis finds the present value of expected future cash flows using a discount rate. A
present value estimate is then used to evaluate a potential investment. If the value
calculated through DCF is higher than the current cost of the investment, the opportunity
should be considered.
Where,
CF = Cash Flow
r = Discount Rate (WACC)
Pros of DCF
• DCF offers the closest estimate of a stock’s intrinsic value. It’s considered the
soundest valuation method if the analyst is confident in his or her assumptions.
• Unlike other valuation methods, DCF relies on free cash flows, considered to be a
reliable measure that eliminates subjective accounting policies.
• DCF isn’t significantly influenced by short-term market conditions or non-
economic factors.
• Useful when there’s a high degree of confidence regarding future cash flows.
Cons of DCF
• DCF valuation is very sensitive to the assumptions/forecasts made by the analyst.
Even small adjustments can cause DCF valuation to vary widely – which means
the fair value may not be accurate.
• DCF tends to be more time-intensive compared with other valuation techniques.
• DCF involves forecasting future performance, which can be very difficult,
especially if the company isn’t operating with 100% transparency.
• DCF valuation is a moving target: If any company expectations change, the fair
value will change accordingly.
• The EPS is an important fundamental used in valuing a company because it breaks down
a firm’s profits on a per share basis. This is especially important as the number of shares
outstanding could change, and the total earnings of a company might not be a real
measure of profitability for investors.
• An important aspect of EPS that’s often ignored is the capital that is required to generate
the earnings in the calculation. Two companies could generate the same EPS number, but
one could do so with less equity – that company would be more efficient at using its
capital to generate income and, all other things being equal, would be a “better”
company. Investors also need to be aware of earnings manipulation that will affect the
quality of the earnings number. It is important not to rely on any one financial measure,
but to use it in conjunction with statement analysis and other measures.
The ideal price can be illustrated by an example. Suppose a buyer wants to purchase 3,000
shares of, say, ABC. If the best buy order for 1,000 shares is placed at Rs 237 and the best sell
order for 1,500 shares is placed at Rs 239, the ideal price for the deal should be:
(239+237)/2 = Rs 238
At this price, one can expect the buyer to ideally get the desired quantity of ABC shares.
But suppose that the buyer was able to buy 3,000 ABC shares at an average cost of Rs 239.67.
Average cost: [(1500x 239) + (1000 x 240) + (500 x 241)]/3000 = 239.83
The impact cost, therefore, would be 0.70 per cent. To find the impact cost, the formula is:
(Actual cost – ideal cost)/ideal cost*100
In our example, the ideal price is Rs 238, but the average acquisition price for that buyer is Rs
239.67. By formula, the impact cost should thus be:
(239.67 – 238)/239.67*100 = 0.70
This is a cost that the buyers incur due to lack of market liquidity. The importance of impact cost
can be judged from the fact that it is one of the criteria to select a stock for inclusion in the NSE’s
benchmark index Nifty50.
Exchange Ratio example: Assume Firm A is the acquirer and Firm B is the target firm. Firm B has
10,000 outstanding shares and is trading at a current price of $17.30 and Firm A is willing to pay
a 25% takeover premium. This means the Offer Price for Firm B is $21.63. Firm A is currently
trading at $11.75 per share. To calculate the exchange ratio, we take the offer price of $21.63
and divide it by Firm A’s share price of $11.75. The result is 1.84x. This means Firm A has to issue
1.84 of its own shares for every 1 share of the Target it plans to acquire.
Taking manufacturing as an example, it can be seen that the average profit ratio increases
the greater the size of the workforce. There is no major difference in the average profit
ratios of the top 10% of firms in each size category, however; indeed, the top firms with
fewer than 10 employees have extremely high profit ratios. The average profit ratio of
the bottom 10%, on the other hand, is increasingly negative the smaller the size of the
company.
• Variation in sales growth rates: As in the case of the ratio of ordinary profit to sales, the
average sales growth rate increases with the size of a business establishment, but there
is greater variation among smaller establishments.
• Increasing variation in business performance: A study of trends over time reveals that
the variation in business performance is changing. The standard deviation of returns on
sales among manufacturing business establishments has increased since 1986, and there
is growing variation in performance irrespective of size. As the standard deviation grew
particularly noticeably between 1990 and 1994, it may be surmised that it was the
collapse of the economic bubble that caused the performance of individual firms to
become so much more disparate. Although business performances are growing
increasingly varied in all size categories, the degree of variation is greater among smaller
firms.
Moreover, as has already been noted, variation is relatively greater in the service sector,
which suggests that with services playing an increasingly important economic role,
variance in the performances of individual firms as economic entities is growing.
Causes of variation in business performance
• Relationship between new activities and business performance: The small business
environment is changing tremendously, and it is crucial that SMEs seize the opportunities
that such change offers and aggressively engage in new business activities. An
examination of the relationship between new business activities and the ratio of ordinary
profit to sales shows that SMEs that upgraded existing products and services and made
technological improvements saw their ratio of ordinary profit to sales increase from 2.0%
in fiscal 1994 to 2.9% in fiscal 1996, and that profit ratios are higher at SMEs engaged in
some form of new business activities than at those not so engaged. Moreover, SMEs that
engaged in new activities also had relatively higher sales growth rates.
Raise Finance
Leverage Buyout
A leveraged buyout (LBO) is the acquisition of another company using a significant amount of
borrowed money to meet the cost of acquisition. The assets of the company being acquired are
often used as collateral for the loans, along with the assets of the acquiring company.
• Purchase of a company by a small group of investors using a high percentage of debt
financing,
Investors are outside financial group or managers or executives of company
Management buyout (MBO) — leveraged buyout performed mainly by managers
or executives of the company
LBO Financing
• Secured Debt: Secured debt is also called asset-based lending, and it can be either senior
or intermediate term debt.
• Senior Debt: Comprises loan secured by liens on particular assets of the company. The
collateral includes physical assets such as land, plant and equipment, accounts receivable,
and inventories. Lenders will usually advance 85% of the value of the accounts receivable
and 50% of the value of the target inventories. The process of determining the collateral
value of the LBO candidate's assets is sometimes called qualifying the assets.
Financial Projections
Calculate EBITDA
• To Enrich Shareholders and Owners: When a company is purchased, the purchase price
flows to all owners and the stock price generally surges. For a privately held firm the
individual owner(s) collect that money directly minus any partnerships or other liabilities.
For a publicly held firm the purchase capital accrues to shareholders. This typically
enriches executives and members of the board of directors. The former group will often
have their compensation tied to stock performance, while the latter group typically
comprises some of the company's largest shareholders
Advantages of an LBO
• More control. Once the acquisition is converted to private ownership from public, the
new owners can completely overhaul to company’s operations and cost structure, making
it easier for the venture to succeed.
• Financial upside. Since, by definition, LBOs require acquiring companies to put up little to
nothing of their own money, as long as the company being acquired can generate more
than enough cash to fund its purchase, investors win.
• Continued operation. Sometimes a company’s financial situation becomes so dire that it
is at risk of being shuttered altogether. When a buyer comes in, whether internal
management or outsiders, the company at least has the opportunity to keep its doors
open.
Disadvantages of an LBO
• Poor morale. Especially in cases of a hostile takeover, where the company has no interest
in being acquired, unhappy workers can convey their disappointment by slowing down or
stopping work, further hampering the company’s efforts to succeed.
• Bankruptcy a big risk. If the acquired company’s finances cannot, on their own, cover the
cost of the loan payments needed to buy the company in the first place, it’s possible the
company will end up declaring bankruptcy. Weak finances are extremely risky.
• Deeper cuts. While employees may hope that a new owner will help turn the acquired
company around, in many cases, the cost-cutting required to return a company to
profitability may involve serious job cuts and other unpopular measures. That means
many employees will lose their jobs and the result could have a negative impact on the
surrounding region.
Bootstrapping
Bootstrap is a situation in which an entrepreneur starts a company with little capital. An
individual is said to be bootstrapping when he or she attempts to found and build a company
from personal finances or from the operating revenues of the new company.
Compared to using venture capital, boot strapping can be beneficial, as the entrepreneur is able
to maintain control over all decisions. On the downside, however, this form of financing may
place unnecessary financial risk on the entrepreneur. Furthermore, boot strapping may not
provide enough investment for the company to become successful at a reasonable rate.
Example: Tough Mudder. Tough Mudder, the endurance race event series, was co-founded by
Will Dean and Guy Livingstone in 2010. Their total expenditure was $300 for a website and $8,000
on Facebook ads. More than 5,000 people participated in the first Tough Mudder event. Since
then, more than two million people have run the company's races in 10 countries. The founders
have made more than $100 million through registration fees and sponsorship deals.
Stages in boot strapping
Stage 1. Seed money. This stage starts with some personal savings, or perhaps “friends and
family” funding to get going. Or it may start as a side business, where the founder continues to
work a day job to keep body and soul together. But somehow, the founder manages to scrape
up enough resources to get the business off the ground.
Stage 2. Customer-funded money. The second stage is about getting in money from customers.
That customer funding is pumped back into the business. It is what keeps the business operating
and, eventually, funds growth. Growth is often slow, because the business first has to meet its
operating expenses to stay in business.
Stage 3. A word about credit. Bootstrapping does not mean going out to get a big loan to start a
business. Yes, along the way, some start-ups may take on loans or lines of credit. Others lean
heavily on credit cards. A few may even get small grants. But those are typically short-term fixes
to fund specific growth activities, such as buying equipment or hiring more staff, or to even out
cash flow dips. It’s not so much about using credit as the main source to start the business, but
rather as a secondary source to keep it operating and grow it. The founder still has to pay the
monthly payments or debt service, out of funds earned in the business.
Pros of Bootstrapping
• Ownership of Your Business: As a solo entrepreneur bootstrapping means you can
continue to own 100% of your business. Even with a co-founder or two, your share of the
equity is going to be far larger than if you go through multiple rounds of fundraising and
are continuously diluting your ownership. Even with a much smaller company and
revenues, your share may be worth more than if you raised money to achieve a billion-
dollar valuation.
• Control Over Direction: As soon as you take outside money you take on exterior pressure
and responsibility to satisfy other people’s interests. Those may be very different from
your vision. Their timeline and values can be different than yours. There are solutions like
super-voting rights that can give you more control when raising capital. Though, if artistic
direction and control over decisions is a top priority for you, bootstrapping is probably
the way to go.
• Keeping Your Business: If your idea is to keep this as a lifetime business, and maybe even
make it a multigenerational business, then bootstrapping is what you want. Otherwise
outside investors are going to put you on a clock for achieving a sizable exit. Normally
within about 10 years.
• Sense of Accomplishment: For some entrepreneurs the ability to one day look at this
venture and say, “I built that!” is where they get their sense of significance.
• Being Forced to Build a Business Model That Really Works: It’s no secret that a lot of
today’s fastest growing, big valuation start-ups and even IPOs have been losing money.
At least on paper. They are playing with a different strategy. One that can work very well,
but which can also be highly risky. If you are going to bootstrap, you are forced to quickly
build a business model which really works, and which can produce positive cash flow and
profits right away. That’s a good thing. Everything else can be built on and scaled from
there.
Cons of Bootstrapping
• Chances of Survival: One of the top reasons for business failure is running out of money.
It’s cash flow shortages. You can have an amazing and much needed product or service
that people love. Though, if you run into a crunch for just a month or two you may never
realize the potential of your start-up. It’s going to take careful budgeting to stay afloat. If
budgeting shows you that outside capital is the way to go at one point, then be prepared
have ready 15 to 20 slides with your story to convince investors quickly.
• Growth: The main reason that entrepreneurs go out to fundraise lots of capital is to scale
big and fast. For many that is their strategy to survive and thrive. Without outside capital
you’ll be limited on your visibility, the marketing you can do, and what you can do to serve
your customers. All of that can stunt growth potential.
• Top Level Help: Cash is actually just one of the benefits of fundraising for start-ups. It may
not even be the most significant. Enrolling others with a vested interest in your success
can bring top level help. It can put board members, shareholders, influencers and big deal
makers with the keys to sizable sales channels in your corner and going to bat for you.
• Hard Work: You’re going to have to hustle a lot harder, work more hours and manage
more roles as a bootstrapped start-up. You’ll have less of a budget for recruiting the best
talent and retention efforts. Your stock options might not mean much.
• Staying Organized: When you have a leaner team, and you are a gung-ho entrepreneur
out to hustle to get traction, it can often mean basics get second priority. Like
bookkeeping, taxes, and systemizing processes. Those can really bite you back later when
it comes to filing with the IRS, trying to scale, and if you decide you do need to or want to
raise money.
Criteria for Negotiating Friendly Takeover
Friendly takeover means takeover of one company by change in its management & control
through negotiations between the existing promoters and prospective investor in a friendly
manner. Thus, it is also called Negotiated Takeover. This kind of takeover is resorted to further
some common objectives of both the parties. Generally, friendly takeover takes place as per the
provisions of Section 395 of the Companies Act, 2013.
Criteria is as follows:
Screening Potential Deals
Risk Assessment
Cultural Fit
Regulatory Approval
Financing in Merger
• Cash Offer: After the value of the firm to be acquired has been determined, the most
straight forward method of making the payment could be by way of offer for cash
payment. The major advantage of cash offer is that it will not cause any dilution in the
ownership as well as earnings per share of the company. However, the shareholders of
the acquired company will be liable to pay tax on any gains made by them. Another
important consideration could be the adverse effect on liquidity position of the company.
• Debt and Preference Share Financing: A company may also finance a merger through
issue of fixed interest-bearing convertible debentures and convertible preference shares
bearing a fixed rate of dividend. The shareholders of the acquired company sometimes
prefer such a mode of payment because of security of income along with an option of
conversion into equity within a stated period. The acquiring company is also benefited on
account of lesser or no dilution of earnings per share as well as voting/controlling power
of its existing shareholders.
• Equity Share Financing: It is one of the most commonly used methods of financing
mergers. Under this method shareholders of the acquired company are given shares of
the acquiring company. It results into sharing of benefits and earnings of merger between
the shareholders of the acquired companies and the acquiring company. The
determination of a rational exchange ratio is the most important factor in this form of
financing a merger. The actual net benefits to the shareholders of the two companies
depend upon the exchange ratio and the price-earnings ratio of the companies. Usually,
it is an ideal method of financing a merger in case the price-earnings ratio of the acquiring
company is comparatively high as compared to that of the acquired company. When the
shareholders receive shares, they are not liable to any immediate tax liability.
• Deferred Payment: Deferred payment also known as earn-out plan is a method of making
payment to the target firm which is being acquired in such a manner that only a part of
the payment is made initially either in cash or securities. In addition to the initial payment,
the acquiring company undertakes to make additional payment in future years if it is able
of increase the earnings after the merger or acquisition. It is known as earn -out plan
because the future payments are linked with the firm’s future earnings. This method
enables the acquiring company to negotiate successfully with the target company and
also helps in increasing the earning per share because of lesser number of shares being
issued in the initial years. However, to make it successful, the acquiring company should
be prepared to co-operate towards the growth and success of the target firm.
• Leveraged Buy – Out: A merger of a company which is substantially financed through debt
is known as leveraged buy-out. Debt, usually, forms more than 70 percent of the purchase
price. The shares of such a firm are concentrated in the hands of a few investors and are
not generally, traded in the stock, exchange. It is known as leveraged buyout because of
the leverage provided by debt source of financing over equity. A leveraged buy-out is also
called Management Buy-Out (MBO). However, a leveraged buy-out may be possible only
in case of a financially sound acquiring company which is viewed by the lenders as risk
free.
• Tender Offer: Under this method, the purchaser, who is interested in acquisition of some
company, approaches the shareholders of the target firm directly and offers them a price
(which is usually more than the market price) to encourage them sell their shares to him.
It is a method that results into hostile or forced take-over. The management of the target
firm may also tender a counter offer at still a higher price to avoid the takeover. It may
also educate the shareholders by informing them that the acquisition offer is not in the
interest of the shareholders in the long-run.
Unit 4. Defence Against Hostile Takeover
A takeover or acquisition is the purchase of one company by another. We call the purchaser the
bidder or acquirer, while the company it wants to buy is the target. It is a type of merger, but not
of equals. In the case of an acquisition, there is a predator and a prey.
Hostile takeover is a takeover where one company unilaterally pursues the acquisition of shares
of another company without being into the knowledge of that other company, or if the target
company’s board rejects the offer, or the bidder makes the offer directly after having announced
its firm intention to make an offer. The most dominant purpose which has forced most of the
companies to resort to this kind of takeover is increase in market share. The acquirers usually
employ the following hostile takeover techniques:
• Toehold acquisition – a purchase of the target’s shares on an open market. They allow
the acquirer to become a shareholder of the target and provide an opportunity to sue the
target later on if the takeover attempt turns out unsuccessful.
• Tender offer – an acquirer’s offer to the target’s shareholders to buy their shares at a
premium over the market price. A partial, two-tier, front-end loaded tender offer usually
involves a back-end merger. The takeover literature generally treats tender offer as a
hostile takeover technique. It should not be treated as hostile, however, if it favor the
interests of the majority of shareholders. Such a majority should be adequate to approve
the relevant merger or acquisition. To claim that any tender offer is hostile would make
virtually any merger or acquisition hostile.
• Proxy fight – a solicitation of the shareholders’ proxies to vote for insurgent directors.
Proxy fights can run along with “board packing,” where the number of board members
increases, and the acquirer intends to fill this increase with his slate of directors.
Poisson Pill
A poison pill is a corporate maneuver put in place to try and prevent a hostile takeover. The target
corporation uses this strategy to make its stock less attractive to the acquirer. This is
accomplished by making the target company’s stock more expensive. There are several methods
for implementing a poison pill. One poison pill strategy involves allowing the existing
shareholders to buy more stock at a discount. This increases the number of shares the acquirer
will have to buy. A variant of this is to offer a highly advantageous preferred stock that is
convertible to common shares should the company be acquired. Another related poison pill
involves creating an employee stock option plan that vests only if the company is acquired in a
takeover. This makes it more difficult to retain key employees after the takeover.
The pills can be flip-in, flip-over, dead hand, and slow/no hand.
• Flip-in poison pill can be “chewable,” which means that the shareholders may force a pill
redemption by a vote within a certain timeframe if the tender offer is an all-cash offer for
all of the target’s shares. The poison pill can also provide for a window of redemption.
That is a period within which the management can redeem the pill. This window hence
determines the moment when the management’s right to redeem terminates.
• “Dead hand” pill creates continuing directors. These are current target’s directors who
are the only ones that can redeem the pill once an acquirer threatens to acquire the
target. While the earlier court decisions restricted use of dead hand and no hand pills, the
more recent decisions uphold such pills.
• “No hand” (aka “slow hand”) pill prohibits redemption of the pill within a certain period
of time, for example six months.
Bear Hug
A bear hug is an acquisition strategy where the acquirer makes an offer to buy the shares of the
target company at a price that is clearly higher than what the target is currently worth. This offer
is intended to eliminate the possibility of competing bids, while making it difficult for a target
company to reject the offer.
The name “bear hug” reflects the persuasiveness of the offering company’s overly generous offer
to the target company. By offering a price far in excess of the target company’s current value,
the offering party can usually obtain an agreement. The target company’s management is
essentially forced to accept such a generous offer because it is legally obligated to look out for
the best interests of its shareholders.
A bear hug can be interpreted as a hostile takeover attempt by the company making the offer, as
it is designed to put the target company in a position where it is unable to refuse being acquired.
Unlike some other forms of hostile takeovers, a bear hug often leaves shareholders in a positive
financial situation. The acquiring company may offer additional incentives to the target company
to increase the likelihood that it will take the offer.
To qualify as a bear hug, the acquiring company must make an offer well above market value for
a large number of a company’s shares. Since the target company is required to look out for the
best interest of their shareholders, it is often required to take the offer seriously even if there
was no previous intention to change the business model or previous announcement of looking
for a buyer. At times, bear hug offers may be made to struggling companies or start-ups in hopes
of acquiring assets that will have stronger values in the future, though companies that do not
demonstrate any financial needs or difficulties may be targeted as well.
Greenmail
Greenmail is a buyout by the target of its own shares from the hostile acquirer with a premium
over the market price, which results in the acquirer’s agreement not to pursue obtaining control
of the target in the near future. The taxation of greenmail used to present a considerable obstacle
for this defense. Plus, the statute may require a shareholder approval of repurchase of a certain
number of shares at a premium.
Like blackmail, greenmail is money paid to an entity to stop or prevent aggressive behavior. In
mergers and acquisitions, it is an anti-takeover measure in which the target company pays a
premium, known as greenmail, to purchase its own stock shares back at inflated prices from a
corporate raider. After accepting the greenmail payment, the raider generally agrees to
discontinue the takeover and not purchase any more shares for a specific time.
How Does Greenmail Work?
There are four basic steps to committing Greenmail:
1. An investor or company “raider” acquires a large stake in a company by purchasing shares
from the open market.
2. The investor or company threatens a hostile takeover but offers to sell the shares back to
the target company at a premium price. The raider also promises to leave the target
company alone upon the target company repurchasing the shares.
3. The target company uses shareholder money to pay the ransom.
4. The target company’s value is reduced, and the greenmailer walks away with a significant
amount of profit.
Often, target companies will purchase back the shares at a premium to prevent a hostile
takeover. For example, Company A buys 20% shares of Company B and then threatens a
takeover. The management of Company B, without any other options, buys back the shares at a
premium in order to avoid being taken over. After the greenmail, Company A makes a significant
gain through the resale of the shares at a premium back to Company B and Company B loses a
significant amount of money.
Pacman
The Pac-Man defense is a defensive tactic used by a targeted firm in a hostile takeover situation.
In a Pac-Man defense, the target firm then tries to acquire the company that has made the hostile
takeover attempt. In an attempt to scare off the would-be acquirers, the takeover target may use
any method to acquire the other company, including dipping into its war chest for cash to buy a
majority stake in the other company.
Example: The Pac-Man defense does not always work, but it was first successfully used in 1982
by Martin Marietta to prevent a takeover by Bendix Corp. In 1988, American Brands used it
successfully against E-II, and TotalFina used it in 1999 to prevent a takeover by Elf Aquitaine.
Some analysts speculated that Cadbury would try to use the Pac-Man defense against Kraft in
2009.
Post-Merger HR
HR Role in Merger & Acquisition: Success of merger and acquisitions depends on the people who
drive the business, their ability to drive, lead, and formulate strategy, execution and
implementation. It is very important to involve HR professionals in merger & acquisition as it
involves people and has an impact on key people issues. HR professionals play an active role in
the change process by offering their interventions to help ensure a successful merger and
acquisition. HR plays a vital role in:
• Employees coping up with change and culture and organizational hierarchy structure,
• Maintaining the productivity by placing of right people at right place
• Alignment of compensation, benefits and welfare schemes
• Job security
• Relocation and compliance of local labour laws
• Employee communication and taking care of personal records.
HR Post-Merger Activities
• Simplify and streamline. As a company grows larger by way of merger or acquisition, HR
should focus on reducing complexity in both the structure and processes for the post-
merger/acquisition organization. Look to decrease the number of pay grades, job titles
and occupational classifications.
• Be nimble and flexible. The simpler your HR system, the more adaptable it will be to
current and future structural changes. Be careful not to carve your HR practices in stone.
Especially early on in the integration of the two companies, err on the side of flexibility
and deploy your systems gradually. Set up employee committees to offer continuous
feedback and suggestions for improvements.
• Expand best practices outward. Model and share your best practices – simplification,
streamlining, agility, flexibility – and encourage their adoption throughout the new
organization. Lead the newly merged business to improve the efficiency and effectiveness
of their processes and practices. Work with management and staff to handle changes
step-by-step and establish workable timelines to effect those changes.
• Pay close attention to your software. Chances are your HR software isn’t optimal. Add in
a merger, which necessitates perhaps the combining of two systems or maybe the
elimination of one and at the very least, the integration of two sets of employee
information, and things can get messy quickly. Be aware that the integration process is
probably not going to be as easy as simply importing data. Assign an IT-savvy staffer to
lead the project—or it may be even wiser to contract an outside expert to integrate the
different systems or recommend another solution.
Post-Merger HR Cultural Issues
• Employee Attitudes: One of the most challenging HR issues following a merger is the
attitudes of the employees. Depending on the effect the merger has on their jobs,
employees can become worried, disgruntled or resentful. Some may have resentment if
friends or colleagues were let go following the merger. Others are worried about how
their jobs may change. Change is a major cause of stress for most people, and job roles
often change significantly.
• New Norms: Every organization has a unique cultural makeup. The shared norms and
values in a company evolve over time, are typically guided by leaders and are perpetuated
by employees. When two entities combine, they bring two distinct cultures. HR
professionals must diligently work to build a new organizational culture without forcing
employees to give up key values and rituals they have enjoyed. Many newly merged
companies conduct more regular employee meetings and try to organize company
activities during the first few months.
• The merger of India’s No.3 and No.4 telecom players finally gets approved. In August
2018, Vodafone’s Indian subsidiary and Idea Cellular received the final approval for their
merger by National Company Law Tribunal (NCLT).
Vodafone will own a 45% stake in the combined entity. Meanwhile, Idea’s shareholder
will take a 29% stake and Aditya Birla Group, parent company, will own 26%
• A state-run energy giant is created to help the government meet its disinvestment
Target. In January 2018, Oil and Natural Gas Corporation Ltd. Announce their acquisition
of a 51% stake in Hindustan Petroleum Corporation Ltd. in a deal aimed at helping the
Central Government meet its disinvestment target for 2017-18. ONGC spent nearly ₹370
Billion on the purchase of majority stake in the state-backed refiner.
• Tata Steel takes over another steel firm after submitting the highest bid for it in an
insolvency auction. In May 2018, Tata Steel successfully submitted the winning bid for
bankrupt rival Bhushan Steel in auction. The ₹352 Billion offer for a stake of 73% in
Bhushan Steel was approved by NCLT.