TLE Exam
TLE Exam
TLE Exam
______6. It is the introduction of new ideas to make the product and services
more attractive and saleable to the target customers.
A. new idea C. product development
B. creativity D. innovation
______7. It is a man tool used to assess the environment and to gather important
information that can be used for strategic planning.
A. scanning C. WOTS Analysis
B. SWOT Analysis D. survey analysis
______8. It is creating names, symbol, or designs that identifies and
differentiates a product from the other products.
A. product naming C. branding
B. unique selling proposition D. tagline
______9. It is a meaningful and unforgettable statement that captures the
essence of the brand.
A. product naming C. branding
B. unique selling proposition D. tagline
______10. These are things that people cannot live without.
A. wants C. requirements
B. desires D. needs