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    Safari - 13 Jun 2019 at 5:38 AM

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    Dionesio Ocampo
    Quantitative research

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    Safari - 13 Jun 2019 at 5:38 AM

    Uploaded by

    Dionesio Ocampo
    18 views1 page
    Quantitative research

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    © © All Rights Reserved

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    Quantitative research

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views1 page

    Safari - 13 Jun 2019 at 5:38 AM

    Uploaded by

    Dionesio Ocampo
    Quantitative research

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Home > What is Quantitative Research?

    What is Quantitative
    Research?

    Quantitative Research
    is a structured way of
    collecting and analyzing
    data obtained from
    different sources.

    Quantitative Research
    involves the use of
    computational, statistical, and
    mathematical tools to derive
    results.
    It is conclusive in its purpose as it
    tries to quantify the problem and
    understand how prevalent it is by
    looking for projectable results to a
    larger population.

    On the other hand, qualitative


    research is generally more
    explorative, a type of research that is
    dependent on the collection of
    verbal, behavioral or observational
    data that can be interpreted in a
    subjective manner. It has a wide
    scope and is typically used to explore
    the causes of potential problems that
    may exist. Qualitative research
    typically provides insights on several
    aspects of a marketing problem. It
    often either precede or be conducted
    after quantitative research,
    depending on the study’s objectives.

    Companies who use quantitative


    research rather than qualitative are
    typically looking to measure extent
    and looking for statistical results that
    are interpreted objectively. While the
    results of qualitative research can
    vary according to the skills of
    observer, the results of quantitative
    research are interpreted in an almost
    similar manner by all experts.

    Both types of research vary widely in


    not only their results, but all other
    aspects as well.

    While qualitative data


    provides a subjective
    overview of marketing
    problems, quantitative
    defines a structured cause-
    and-effect relationship
    between the problem and
    factors.
    One of the major differences in the
    two types of researches is the
    difference in the data collection
    method. Data collection is one of the
    most important aspects of the
    quantitative research process. Data
    collection involves having the
    researcher to prepare and obtain the
    required information from the target
    audience.

    Data preparation includes


    determining the objective of data
    collection, methods of obtaining
    information, and the sequence of
    data collection activities. One of the
    most important aspect in this process
    is selecting the right sample for data
    collection. The data is then carefully
    collected from only those people who
    are most relevant to the objectives of
    the study. Known as a target
    segment, this sample is a group of
    people who are similar across a
    variety of variables.

    The data collection tools for a


    quantitative research are
    surveys and experiments.
    Experiments can provide specific
    results regarding the cause-and-
    effect relationship of several
    independent or interdependent
    factors related to a particular
    problem.

    The most common approach to doing


    quantitative market research is a
    survey or questionnaire. Surveys can
    include interviews, which can be
    carried out using several different
    methodologies including face-to-face,
    telephone, online or computer
    assisted interviews.

    After data collection, another


    step is the data analysis
    process.
    The analysis of statistical data
    requires systematic tools and
    processes to be conducted. Many
    analytical tools exist such as
    independent sample t-tests,
    correlated t-tests, variance
    calculations, and regression analysis
    that can be used to derive results
    from the data.

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