Franchise

opportunities
 I started easyJet in 1995 with financial help from my
father and grew it to the number one low cost airline
in Europe. Today, I lead the easy® family of brands,
a licensing business that operates strong brands
across Europe with easyGym being one of them.
JOIN THE FAMILY

easyGym is looking for franchisees to lead growth

across Europe. If you are an entrepreneur with a bit
of capital and are willing to work hard, an easyGym
franchise may be for you. Our team can give you the
easyGym® brand know-how to grow into a success
whether you are totally new to the business or own an
existing gym that trades on a different name. Give the
team a call and let them know you are ready to build
your profile.

Sir Stelios Haji-Ioannou

Chairman of easyGroup and
the Sir Stelios Philanthropic Foundation
When I set up easyGym in 2009,
I wanted to create a growth
platform to help people around
the world achieve their personal
best with a brand they trust and
respect.

Over 10 years, we tested and

proved our model through our
16 strategically placed corporate
sites across the UK. In 2018,
we felt confident we were ready
to pivot to a franchising model
that empowers indviduals and
entrepreneurs to realise success
through a proven, profitable model. We have now concluded master
franchise deals in France, Ireland, India, and Kenya with many more in
the pipeline.

I would like to invite you to join us on this journey of shared growth

and success. The world is full of opportunity!

Paul Lorimer-Wing
easyGym CEO
 At easyGym, we believe everyone has the potential
to do great things when given the right opportunities
and support.

Our affordable, high quality and

convenient gyms are designed to
help members get the best training
experience.

We give our managers the tools to grow as business

leaders. We also help franchisees and investors We’ve built our brand
maximise their impact and return on investment.
around one core promise:
freedom to do more
OUR STORY

2009: easyGym is Grows to a February 2018: easyGym June 2018: easyGym

founded by Paul and team £15 million turnover pivots to a franchising model to sells 13 legacy gyms as a
to offer affordable fitness business and plus share the brand and support an requirement to initiate the
in the UK £4 million EBITDA international growth strategy next 10 years of growth

SOLD
August 2018: Sees the May 2019: The first Q3 2019: Additional 2019: International
opening of the first UK franchised European franchise franchise master
7 franchised gyms easyGym opens in openings in expansion into
in France Basildon, Essex UK, Ireland and France Kenya, India and others

7 B EU
OUR CORE VALUES

WE BELIEVE IN TREATING PEOPLE BETTER THAN THEY EXPECT

WE ARE FRUGAL

WE ARE ENTREPRENEURIAL
 VALUE DELIVERY
Investing wisely Our investment focus:
We keep costs low to deliver high value. • Technology to make us faster and leaner.
We do this by intelligently investing in the • Health and mood (air, water, lighting, sound and colour).
essentials and removing all frills. We focus
• Service ethos (localised and personalised).
on giving our members a high tech modern
• Equipment (trade up for essentials, hold back on the frills).
experience, high quality equipment, and
• Fixtures and fittings (durable and practical).  
knowledgeable, helpful staff.
 A fair and transparent offer Safety and security 
• Accessible price for the many. • Full CCTV coverage linked to remote monitoring. 
• No long term contracts. • Help or panic buttons should assistance be required during
• No hidden extra costs. overnight hours.
• Lockers positioned outside changing rooms (except shower lockers)
for the total safeguarding of member property, constantly under
CCTV surveillance.
Flexibility and control
• Full first aid training for all staff (including cleaners). 
• Online sign-up keeps costs low and allows
members flexibility.   • Defibrillators inside all gyms.
• Ability to pause and restart memberships.
• Pay per use, monthly, multi-site and student
memberships to cater for a range of Welcoming environment designed
OUR PROPOSITION

member needs. for high utilisation

• 75 - 80% of gym space committed to strength, cardio and
functional training. 
Relentless drive for quality • Open plan design increases visibility and efficiency of staff and
Personal Trainers.
and innovation  
• High level of cleanliness.  
• High quality gym equipment in line with
• High spec air handling units to keep training environment fresh and
current trends.
improve air quality for better workouts. 
• Group classes that reflect latest thinking for
• Bright and robust design scheme to uplift members while reducing
optimal training.
maintenance costs.
• Localisation mindset to encourage
community engagement and activation.
BOUTIQUE, FUNCTIONAL,
TEAM BASED FITNESS EXPERIENCE
PACK45® is both a retention tool and a business within
a business that generates additional revenue.
 easyGym will use a
hub and spoke strategy to
service Europe

Company owned hubs will drive innovation,

provide support and elevate the customer
experience. Franchised spokes will allow us to
scale rapidly and build our network of fellow easyGym aspires to be
the largest European
entrepreneurs .

Our European growth focuses on the 33

countries where easyJet operates. operator by 2030 and
the largest globally
GLOBAL GROWTH

by 2040*
* As measured by number of members.

The European market

will grow by 17.8 million
members to 80 million by
Some markets will still have
2025 MASTER FRANCHISEE opportunities
* European Health & Fitness Report 2019
 HUB AND SPOKE MODEL
Europe is an exciting
opportunity for easyGym.
Less than10% of Europe’s
population of 741 million
have a gym membership
against the mature market
average of 20%
 Our franchise journey uses
global best practice and
local knowledge to identify
the key elements to
establish a successful gym
EST F
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SUCCESS MODEL

W
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TH E RIG
IN
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FOR SU
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G H T SI Targeting the perfect formula
IO N for ultimate reward
HT LOCAT
 Make a franchise journey with
purpose and impact

The franchise journey transforms franchisees’ The time commitment will increase in the build-up to the fit-out and
existing knowledge and experience into their launch stages. The more the franchisee is involved, the better the
own, fully realised, vibrant cash positive gyms. franchisee is able to achieve what is expected.

The easyGym model is built off our proven Following launch and the settling in of day-to-day operations and the
legacy with an innovative eye on the future. achievement of initial targets, franchisees have more choice on how
they invest their time, either within a single, or through the growth of Gym
Gym managers lead on the ground, so gym additional sites. build
FRANCHISE JOURNEY

owners can lead within the community and Keys

expand their portfolios. handover

Lease issued Equipment

& signed order
Planning
Site secured submitted &
(Head of Terms) approved
Gym
design & layout

Site search
JOIN THE FAMILY Location &
(franchise fee paid) demographic
analysis
Franchisee training
Enquiry
 PACK45® & Cash flow
Recruit PTs & operations break-even

Pre-sale plan hire staff training Cash positive

self-sustaining
Gym handover Gym opening
Outreach
Hire & train pre-sales
gym manager (10-12 weeks)

WE ARE WITH YOU

ALL THE WAY
OUR TAILORED
APPROACH TO
YOUR FRANCHISE
JOURNEY GIVES
YOU ACHIEVABLE
GOALS
 A technology led customer • License to use the easyGym brand
experience • Shared best practices & access to our network
• CRM
With our “business in a box” model and • In-club tech
plug-and-play technology infrastructure, the • MMS
creation of your easyGym is ready and waiting • Brand standards
for you. • Global marketing content
• Prospect & sales management tools
easyGym franchisees benefit from a
• HR platform & recruitment support*
comprehensive training program that covers
• On-going training & backoffice support*
operations, sales and marketing.
• Property qualification and analysis*
Online training videos and PACK45®
• Club design*
certification are available to cascade to future
• Standard equipment list
BUSINESS IN A BOX

gym managers and personal trainers.

• Customer services support*
• Preferred global vender rates
• Financing support*
*easyGym supplies guidelines and coaching to support franchisees, network
developers and masters franchisees in their territories.

SITE SIZE LIQUID CASH REQUIREMENT FRANCHISE FEE

Mid-Box £25,000
8,000-12,000 £250,000 - £350,000
(excluding VAT)
sq. ft.

Big-Box
£25,000
12,000-16,000 £350,000 - £500,000
(excluding VAT)
sq. ft.
 OUR BUSINESS MODEL
At easyGym we use a clear and effective SINGLE SITE EXAMPLE*
business model.

Our gyms are typically open 24/7, Property size (sq.ft.) 10,000
with two full-time employed staff -
the gym manager and assistant gym manager. Average number of members 2,750
The staff are supported by self-employed
Income £660,000
personal trainers. A gym will also require at
least two cleaners. Property costs £192,000

Running costs £200,000

What you can expect
Cash flow before royalty £268,000
Return on capital +30%* Royalty £40,000

Royalty fee 6%* EBITDA £228,000

EBITDA percentage 35%
Marketing fee 2% - 4%

*figures are not guaranteed or fixed and may vary based Franchise fee £25,000 (ex. VAT)
on location, gym size, staff performance etc.. Please see full
disclaimer at the back of the document. Master franchisee fee (Price on application)
 There’s more than one way to
become a franchisee:

1. Build your own single or

multiple easyGym sites
Requirements: You must set up your own limited
GROWTH OPPORTUNITY

company and have the initial investment to

open an easyGym.

NEW OPENING

DEVELOPMENT DEVELOPMENT

NEW OPENING

2. Convert your existing gym(s)

Requirements: You need to have a good easyGym’s support ethos
location and the mindset to change.
We offer standardised global systems and processes to guide you
to your best success. Simplicity, automation and efficiency sit at the
core, so you can have the “freedom to do more” when it comes to
EXISTING
INDEPENDENT motivating your staff, gym members and engaging with your
local communities.
 Master franchisees lead
business development,
marketing and operations
in their territories

Requirements of a master franchisee:

3. In certain markets, • You must believe and apply easyGym’s proven model, systems and standards to your territory.
• You are expected to own and run a corporate site(s) and have positive cash flow.
we would consider • You must have the capital to purchase the license rights for a fixed term and develop the easyGym
brand in your country.
Master Franchisee • You must also have a commitment to agree and achieve both 5 and 10 year development plans.
• You understand the cultural and legal conditions of your licensed terroritory/ contractual country.
agreements • You are expected to have a strong network in your territory and contacts with local financial
institutions.
 We can support individual THE 10 STEP APPLICATION PROCESS
franchisees and established
gym operators in reaching their
best success 1 Submit an initial enquiry at easygym.co.uk/franchise

If you are interested, the first step is to submit an

2 We provide information about the brand and who we are
enquiry at easygym.co.uk/franchise.
We can get to know each other and establish if
an easyGym franchise or set of franchises is for 3 Initial Qualification (proof of funding, time and resources)
you. We look forward to hearing from you and
building a bright future together. 4 Invitation to online webinar

5 Share further documentation

6 Face-to-Face meeting in London/ Discovery Day

HOW TO APPLY

7 Final qualification and decision to progress

8 Deposit of franchise fee

9 Review and understand franchise agreement (4 weeks)

10 Sign full franchise agreement & final payment

WELCOME TO THE FAMILY

 JOIN THE FAMILY
JOIN THE FAMILY
Disclaimer

The information, statements and illustrations do not guarantee either revenue, profitability or success in any franchised gym or master territory.
You must not take it that the results demonstrated are your guarantee of achieving similar results in your chosen territory. Your achievements will
greatly depend on your own hard work and commitment, competition, local market conditions and specific operating costs. As sales increase
and if overheads are controlled, your business can make good progress as it becomes fully established.
You will need to research this business opportunity carefully and work with the easyGym team, an accountant and/or business adviser to
produce your own individual business plan in order to reflect the specific operating conditions in your territory and the level of sales activity you
anticipate. However, when you decide easyGym is the right business partner for you, we will be happy to give you every assistance throughout
your journey with the easyGym family.
Register your interest at www.easygym.co.uk/franchise
and we will be in touch!