Frozen Pizza

Marketing Project
Group Members
Moin Zahoor – BMBE181008

Fawad Ahsan – BMBE181010
Muhammad Hassan – BMBE181888
Submitted to: Sir Abdullah Chohan

Company Name
 House of Patriot
Product Name
 Happy Frozen Pizza

Contents
1. Introduction
2. Vision
3. Mission
4. Our Core Value
5. SWOT Analysis
6. Market Segmentation
7. Target Market
8. Cost Base Price
1. Introduction
Do you ever feel too lazy to order and wait for a pizza? Well frozen pizza is just for
you. In an age of digitalization where every food is frozen and ready to cook, it has
become inevitable for food market to stay a foot back. Whether its 2am at night or
3pm in midafternoon, you can have all the yummiest and scrumptious food from
freezer.
a) No Frustration, No Misunderstanding: Just go online, place your

order and received you favorite frozen pizza at your home within few minutes. You
don’t need to face any type of frustration while accessing your meal.
b) 24/7: No matter when you are felling hungry, frozen Pizza is always
available for your services. You can have your own pizza at your place 24/7.
c) Easy to cook: frozen pizza is made for you and only you if you are a
party lover, you can make your own pizza at your own place without any
hesitation.
2. Vision
 Amazing People
 Amazing Pizza
 Through teamwork, to meet the challenge of the future and

achieve excellence in quality service.
 Number one in pizza.
 Number one in people.
 Treat people as you’d like to be treated.
 Produce the best for less.
 Measure, manage and share what’s important.
 Think big and grow.
 Set the bar high, train, and never stop learning.
 Promote from within.
 We are not ordinary, we are exceptional.
3. Mission
We are P E A R L
o Passion for the excellence in doing everything
o Execute with the positive energy we need
o Accounting for growth in customer satisfaction

o Recognize the achievement of others and have fun
o Listen and more importantly, respond to the voice of our customer
o Party any time any where
o High standards for quality wand expert
o Our mission is to design a good product that is easy to eat & in

easy to reach of customer
We strengthen relationship through bonding and sharing over our

best-tasting and best value pizzas. Fair Price aims to be the
 Best Place To Work
 Exceptional People serving the best pizza in the world.
 Sell more pizza.
 Have more fun.
4. Our Core Values
 Customer-Focus
 Teamwork
 Professionalism
 Empathy
 Caring
 Trustworthy
 Produce the best for less.
 Measure, manage and share what's important.
 Think big and grow.
 House of Innovation.
 Set the bar high, train, and never stop learning.
 Promote from within.
5. SWOT Analysis
a) Weaknesses in SWOT analysis of

Happy Frozen Pizza
 Increase in raw material:
 Lack of innovation:
 Energy crisis.
 Less demand of Frozen Items:
 Limited outing for family:

b) Strength in SWOT analysis of Happy
Frozen Pizza
 Happy Frozen pizzas have a longer shelf life and allow for greater
flexibility. You can put them in your freezer for months and have a
meal ready in minutes.
 Great test of pizza
 Excellent Services
 We providing hygienic pizza
 We providing services according to the need and wants of

customer
 We innovate the product according to the customer taste
c) Opportunity in SWOT analysis of

Happy Frozen Pizza
 The Happy frozen pizza has an opportunities to discover new
pizza flavors from all over the world.
 Make efficient supply chain for quick services of our customer.
 It also an opportunities for happy pizza to provide free home

delivery
 It also an opportunities for our company to aware the people

about happy pizza through different channel.
 Happy pizza also has an opportunity to increase in sale in the
existing market through better marketing tactic different price
strategies
d) Thereat in SWOT analysis of Happy

Frozen Pizza
 Increasing Health awareness: Health awareness, in general, is

increasing throughout the globe especially in the developing
nations and hence fast food and frozen food consumption may go
down.
 Increasing raw material prices: Prices in the raw materials such

as flour, vegetable oil, raw vegetables have shown the increase in
prices globally. Such increases in prices of raw materials increase
price pressure on the company.
 Intense Competition: Happy Frozen Pizza faces competition from

frozen as well as food service industry. The company competes
with Gourmets & Mazedar – Frozen Foods. The company has to
maintain quality and service in order to retain its market and
improve sales.
6. Market Segmentation of happy Frozen
Pizza
Market segmentation of happy Pizza is quite simple and easy to
understand.
Geographic:
We are working to launch Happy Frozen Pizza internationally in future
to expend our business.
Demographic:
Happy pizza general market segment is younger generation. Happy
Frozen Pizza is for every class. Especially for Students & Party lovers
The Main age group are 15-40 years.
Psychographic:
Happy pizza psychographic segmentation includes people with having
good attitude about food sense especially pizza group and they want to
have a good time with their friends and family.
Behavioral:
Happy pizza behavioral segment is the class where people love to spend
less money for the best Pizza.
7. Target Marketing of happy frozen

pizza
 Happy pizza is going to target the families who like to go out for
dinner once in a week and love to spend time at home with family.
We also going to target the Teenagers / Party Lover / Night Owls &
Bachelors
 Spending habits of college freshmen also indicates a high
percentage of money being spent on non-essential items.
 Happy pizza has made delivery services for those customers who
like to have pizzas in their home with their families or friends
 We also target people have age of 15-40
8. COST BASE PRICE
Pizza is liked by everyone and it is difficult to cook it at home. To make

your life trouble free, Happy Frozen Pizza offers you best pizza in best
price. Buy five (05) ‘Mini frozen pizzas’ in just Rs.499/-.
Pizza Size Pizza Price PKR
Mini Frozen Pizza 100
Small Frozen Pizza 350
Medium Frozen Pizza 700
Large Frozen Pizza 1000

It is very easy to cook this pizza, just take out the pizza from freezer and
put it into oven for few minutes and you will get a baked pizza.
Happy frozen pizza is fresh ingredients and preserves food according to

high quality standards. So you can enjoy the actual flavors for longer
time. We provide our customers finest nutritious food.
Order now for desire frozen pizza and make your life easy with frozen
food!

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Marketing Project

Moin Zahoor – BMBE181008

Submitted to: Sir Abdullah Chohan

 Happy Frozen Pizza

a) No Frustration, No Misunderstanding: Just go online, place your

 Through teamwork, to meet the challenge of the future and

 Number one in pizza.

 Number one in people.

 Treat people as you’d like to be treated.

 Produce the best for less.

 Measure, manage and share what’s important.

 Think big and grow.

 Set the bar high, train, and never stop learning.

 Promote from within.

 We are not ordinary, we are exceptional.

o Execute with the positive energy we need

o Accounting for growth in customer satisfaction

o Listen and more importantly, respond to the voice of our customer

o Party any time any where

o High standards for quality wand expert

o Our mission is to design a good product that is easy to eat & in

We strengthen relationship through bonding and sharing over our

 Best Place To Work

 Exceptional People serving the best pizza in the world.

 Sell more pizza.

 Have more fun.

4. Our Core Values

 Produce the best for less.

 Measure, manage and share what's important.

 Think big and grow.

 Set the bar high, train, and never stop learning.

 Promote from within.

a) Weaknesses in SWOT analysis of

 Less demand of Frozen Items:

 Limited outing for family:

 Great test of pizza

 We providing hygienic pizza

 We providing services according to the need and wants of

 We innovate the product according to the customer taste

c) Opportunity in SWOT analysis of

 Make efficient supply chain for quick services of our customer.

 It also an opportunities for happy pizza to provide free home

 It also an opportunities for our company to aware the people

d) Thereat in SWOT analysis of Happy

 Increasing Health awareness: Health awareness, in general, is

 Increasing raw material prices: Prices in the raw materials such

 Intense Competition: Happy Frozen Pizza faces competition from

7. Target Marketing of happy frozen

8. COST BASE PRICE

Pizza is liked by everyone and it is difficult to cook it at home. To make

Pizza Size Pizza Price PKR

Mini Frozen Pizza 100

Small Frozen Pizza 350

Medium Frozen Pizza 700

Large Frozen Pizza 1000

Happy frozen pizza is fresh ingredients and preserves food according to

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