PROJECT REPORT

ON
JUNGLEE.COM

SUBMITTED TO

SESSION: (2014-2017)

WORLD COLLEGE OF TECHNOLOGY AND MANAGEMENT

GURGAON

UNDER THE SUPERVISION OF:

DR.HIMANI AVASTI
HOD OF MANAGEMENT

SUBMITTED BY: VARUN KUMAR

Roll No. : …………………

 DECLARATION

I hereby declare that the Project report on “JUNGLEE.COM” as

undertaken by me and submitted to World College of Technology and
Management in partial fulfillment of the requirements for the Degree of
Bachelor of Business Administration is my original work and in the best
of my knowledge the same has not been submitted for the award of any
other Degree.

VARUN KUMAR
Roll No. …………………
 ACKNOWLEDGEMENT

I express my deep sense of gratitude and indebtedness to Bachelor of

Business Administration Department of, World College of Technology &
Management, Gurgaon and my guide for keen interest, valuable guidance,
constant inspiration and continuous encouragement during the various
phases of work.

I am immensely thankful and indebtedness to Dr. HIMANI AVASTI, HOD,

WCTM for his thoughtful advise and useful suggestion in selection of
project title and carrying out the work.

Management, WCTM for their extended cooperation and creative I also

express my gratitude to all the Faculties of Department of validation of my
work as needed for its completion.

I also owe my obligation to the Librarian and the Staffs of Library, WCTM,
who made available to me quite a few of the information and data, books
and journals I had wanted to go through for preparation of this dissertation.

I cannot go without expressing my thanks to my all well-wishers, associated

with the project directly or indirectly, for providing support and cooperation
during the project.

VARUN KUMAR
Roll No. 52/BBA/2014
 PREFACE

The present work is an attempt – a modest attempt– to undertake a Project report

on “JUNGLEE.COM”.

In CHAPTER-1:- I have discussed about the Introduction of E-commerce,

Relevance of E-commerce and Benefits of E-commerce.

In CHAPTER-II :-I have discussed all about the company.

(JUNGLEE.COM).

In CHAPTER-III :-I have mentioned Conclusion and Bibliography.

 TABLE OF CONTENT

S NO. TOPIC

DECLARATION
ACKNOWLEDGEMENT

CHAPTER-1
1. Introduction of e-commerce
2. Relevance of e-commerce
3. Benefits of e-commerce
CHAPTER-2
1. History of junglee.com
2. Introduction of jungle
3. Architectural framework of jungle
4. Key features of jungle
5. Business model of jungle
6. Marketing strategies used by jungle
7. Revenue, Growth, of jungle
8. SWOT Analysis of Junglee
9. Vision and Mission of jungle
10. Advantages of shopping with jungle.com
11. Competitors of jungle
CHAPTER-3
1. Conclusion
2. Bibliography
CHAPTER

1
 INTRODUCTION OF E-COMMERCE

The term "Electronic commerce" (or e-Commerce) refers to the use of an

electronic medium to carry out commercial transactions. Most of the time, it
refers to the sale of products via Internet, but the term eCommerce also
covers purchasing mechanisms via Internet (for B-To-B).
A client who purchases on the Internet is called a cyberconsumer. E-
Commerce is not only limited to online sales, but also covers:
 Preparation of estimates online
 Consulting of users
 Provision of an electronic catalog
 Access plan to point of sales
 Real-time management of product availability (stock)
 Online payment
 Delivery tracking
 After-sales service

In certain cases, electronic commerce makes it possible to highly

customize products, in particular when the electronic commerce site is
linked with the production system of the enterprise (e.g. business cards,
customized items such as T-shirts, cups, caps, etc.)
Finally, insofar as electronic services and products are concerned
(MP3 files, software programs, e-books, etc.), electronic commerce makes
it possible to receive the purchase in a very short time, if not immediately.

Online stores
Most electronic commerce sites are online stores which have at least the
following elements at the front-office level:
 An online electronic catalog listing all products for sale, their price and
sometimes their availability (product in stock or number of days before
delivery);
 A search engine which makes it possible to easily locate a product via
search criteria (brand, price range, key word, etc.) ;
 A virtual caddy system (sometimes called virtual cart): This is the heart
of the e-commerce system. The virtual caddy makes it possible to trace
the purchases of the client along the way and modify the quantities for
each reference;
 Secure online payment (accounting) is often ensured by a trusted third
party (a bank) via a secure transaction;
 An order tracking system, which allows tracking of order processing
and sometimes provides information on pickup of the package by the
shipper.
A back office system allows the online dealer to organize its offerings
online, modify prices, add or remove product references as well as manage
and handle client orders.
 RELEVANCE OF E-COMMERCE

 These days, the business industry is more competitive than ever.

There are all sorts of businesses out there facing stiff competition
from their rivals. In fact, more and more businessmen have come to
realize that starting up a new business is not something you can take
lightly. Since almost all companies have the means to compete in the
industry in the best possible way, one needs to have that certain
edge that will take his company above all the rest.

 One such solution would be the application of e-commerce into

your wholesale commerce business. You would be able to promote
your products and services through the ideal means of internet
marketing when you seek help from professionals who can properly
develop your site and make use of online campaigns in order to
accomplish your goals and objectives. Through these means, you will
be able to make use of social media and other forms online marketing
which will result in more people knowing even more about the
products and services your company is selling.

 This is something that will greatly benefit you in so many ways. A

businesses goal is always to maximize profit and that can only be
achieved when you have the amount of loyal customers needed to
accomplish that goal. The first thing a company needs to do is
establish itself so that people will actually be willing to buy or avail of
what they are offering.
BENEFITS OF E-COMMERCE BUSINESS

Convenience & Easiness:

For many people in the world, e-Commerce becomes one of the preferred
ways of shopping as they enjoy their online because of its easiness and
convenience. They are allowed to buy products or services from their home
at any time of day or night.

The best thing about it is buying options that are quick, convenient and
user-friendly with the ability to transfer funds online. Because of its
convenience, consumers can save their lots of time as well as money by
searching their products easily and making purchasing online.

Offer Product Datasheets:

Consumers can also get description and details from an online product
catalog. For your customers, it is very much important to get information
about the product no matter whether the time of day and day of the week.
Through information, your customers and prospects are making decision to
purchase your products or not.

Attract New Customers with Search Engine Visibility:

As we all know that physical retail is run by branding and relationships. But,
online retail is also driving by traffic that comes from search engines. For
customers, it is not very so common to follow a link in the search engine
results and land up on an ecommerce website that they never heard of.
Comprise Warranty Information:
No matter whether you are looking to choose including warranty information
with product descriptions and datasheets or providing it from within an
ecommerce shopping cart, you need to make sure that customers must be
aware of important terms and conditions that are associated with their
purchase.

Decreasing cost of inventory Management:

With e-commerce business, the suppliers can decrease the cost of
managing their inventory of goods that they can automate the inventory
management using web-based management system. Indirectly, they can
save their operational costs.

Keep Eye on Consumers’ Buying Habit:

The best thing is e-commerce retailers can easily keep a constant eye on
consumers’ buying habits and interests to tailors their offer suit to
consumers’ requirements. By satisfying their needs constantly, you can
improve your ongoing relationship with them and build long-lasting
relationships.

Competence:
For effective business transactions, e-commerce is an efficient and
competence method. Setting-up cost is extremely low as compare to
expanding your business with more brick and mortar locations. Very few
licenses and permits are required to start-up an online business than
physical store. You can save your lots of money by using fewer employees
to perform operations like billing customers, managing inventory and more.

Allow Happy Customers to Sell Your Products:

With lots of customers’ reviews and product ratings, you can easily increase
your sells as new customers find that your products are good and effective.
Make sure that you mention your clients’ testimonials, reviews and product
ratings as such things can help your new customers to purchase your
products.
CHAPTER

2
 HISTORY OF JUNGLEE.COM
Junglee.com is an online shopping service by Amazon which enables
customers to find and discover products from online and offline retailers in
India. Junglee.com started off as a virtual database that was used to
extract information off the Internet and deliver it to enterprise applications.
As it progressed, Junglee.com started to use its database technology to
create a single window marketplace on the internet by making every item
from every supplier available for purchase, thereby saving consumers and
enterprises time and money. Web shoppers could locate, compare and
transact millions of products from across the Internet shopping mall through
one window.[2]

“Junglee is an online shopping service by Amazon which enables

customers to find and discover products from online and offline retailers in
India and from Amazon”.
At the backend, Junglee is a marketplace enabling sellers to upload their
catalog, which is then promoted by Amazon and the final sale happens on
seller website.

Amazon acquired Junglee in 1998, and Junglee.com was launched in India

in February 2012[3][4] as a comparison-shopping website. Today, it curates
and helps search through a wide variety of products like clothes,
electronics, toys, jewellery, video games and much more across thousands
of online and offline sellers. Customers can browse through millions of
products, choose the product and price they like, and then be directed to
the seller who is selling that particular product

"In Feb 2012, Amazon Seller Services made its foray into the Indian market
with the launch of Junglee.com, enabling retailers in India to advertise their
products for free to millions of Indian shoppers and drive targeted traffic to
their stores. With the introduction of the Amazon India: Online Shopping for
Books, Mobile Phones, Computers, Cameras, Toys & Games, Baby
Products, Personal Care Appliances, Health Care Devices, Watches,
Fashion Jewellery, Kindle E-Readers, Kindle accessories, E-Books and
Movies & TV and Home & Kitchen marketplace and launch of two new
programmes – ‘Sell on Amazon’ and ‘Fulfilment by Amazon' – sellers
across India now have access to unlimited and free ‘virtual shelf space’ and
a scalable, pay-as-you-go fulfilment and customer service offerings. Both
programmes have successfully been used by more than two million sellers
globally to sell to over 200 million customers worldwide and boost their
sales. We will continue to strive to become a trusted and meaningful sales
and logistics channel for retailers of all sizes across India by doing the
heavy lifting, enabling them to focus on their core business functions and
INTRODUCTION OF JUNGLEE.COM
“Junglee is an online shopping service by Amazon which enables
customers to find and discover products from online and offline retailers in
India and from Amazon”.

Online retail giant Amazon has entered the Indian market with the launch of
a shopping website branded junglee.com.
The website will offer more than 12 million products and more than 14,000
Indian and global brands, Amazon said in a statement.
India has more than 100 million internet users and online shopping has
been growing rapidly.

Type of site Online shopping(E-commerce)

Available in Multilingual
Owner Amazon.com, Inc.
Created by Amazon.com, Inc.
Website www.junglee.com
Alexa rank Negative increase1,419 (March 2015)[1]
Commercial Yes
Registration Required
Launched February 2012
Current status Online, in beta

Junglee.com is an online shopping service by Amazon

At the backend, Junglee is a marketplace enabling sellers to upload their

catalog, which is then promoted by Amazon and the final sale happens on
seller website.
 Junglee is a very specific idea that is trying to satisfy the goal: how do we
help customers find the best way to buy anything. It is run as a separate
business, with a separate team, with that sole objective. Amazon’s
interaction with Junglee is much the same way as a Myntra’s or a
Jabong’s or a small site’s. Junglee has recently launched analytics to help
sellers. HomeShop18, Myntra, others are benefiting from that because it
helps them understand where their selection on Junglee is doing well and
where it’s not. So Amazon benefits from Junglee the same way these sites
do. There is no special benefit to Amazon. (But) Junglee is not a non-profit
organization. The whole objective of Junglee is that we want to make
hundreds of millions of dollars in the long run. How do you get there? You
first create a great service where shoppers come to make purchase
decisions and sellers get high-intent traffic that converts very well. We have
opportunities to build a lot of value-added services that improve the
engagement between buyers and sellers that we could monetize. At this
point of time, we are focusing on building a great service. But a time would
come when we would start launching these value-added services
.
What sites link to junglee.com?

Total Sites Linking In 968

Site Page
1. amazon.com smile.amazon.com/00-P-M/product-review...
2. stackoverflow.com stackoverflow.com/questions/27764108/w...
3. wikia.com beyblade.wikia.com/wiki/Bandit_Golem_D...
4. amazon.in amazon.in
5. bbc.co.uk bbc.co.uk/news/business-16849123

What sites are related to junglee.com?

Similar Websites by Audience Overlap

1. homeshop18.com
2. infibeam.com
3. shopclues.com
4. shopalike.in
5. naaptol.com
 ARCHITECTURAL FRAMEWORK OF
JUNGLEE.COM
Information:-
 Junglee is India’s famous online shopping websites. The website
has well-defined taxonomy structure. The homepage runs the
banner for exclusives and their new range brands.
 The selection on Junglee includes more than nine million books and
three million other products.
 It offers mobile phones, cameras, toys and games, baby products,
music and movies, clothing and jewellery and the top-selling Kindle
e-book reader.

The detailed product description page (PDP) has all the information a
User should have to make a buying decision. The PDP comprises of:-

 Product Description:- Consists of product information and brand

information, image.

 Size Details:- Consists of frames details, size chart and size guide,
style and measurements with 3D try.

 Technical details:- Brand name, product type, frame details, gender

details, material, color and other technical specifications.

 Products reviews:- Customer reviews and expert reviews.

 Certificaties of authentically and call while placing an order.

 Power feed options

Pricing:-Price shoed in PDP page is inclusive of the shipping

charges. They show shipping details as to when a product will be
delivered based on the different type of product selected. It also
supports a 14-days return policy. However, the claim is subject to the
inspection of the product if found in proper condition.
 Assortment:-Junglee offers a huge range of assortment from both
domestic and international brands.
Convenience:-

Unlike other e-commerce websites, Junglee provides convienience

and operates 24/7 and 365 days a year.

BUSINESS MODEL

Junglee.com is owned by Amazon and was launched in India in 2012.

Junglee is price comparison website and works on affiliate marketing
model. It gives the price comparison from both online and offline retailers.
Till now, it does not takes any commission but the affiliate marketing model
works on commission.
There are the key retailers who haven’t signed up to display their product
on Junglee.com. There’s no Flipkart, no Infibeam, no LetsBuy. These are
key e-commerce players who are looking to acquire traffic independent of
Amazon. So how does marketplace model work for Amazon? It brings
customers to Junglee.com from Amazon.com, familiarizing customers with
the Amazon backed marketplace, until Amazon is in a position to launch its
own Indian operations and competing with those in the marketplace itself.
It lures smaller e-commerce players currently struggling with high traffic
acquisition costs, and offers them something of a lifeline – it strengthens
competition against the incumbents – Infibeam and Flipkart. Listings are
free for the time being, but there will be a fee later on, which could range
from 2% to 20%, depending on the type of product. By the time the fee
kicks in, many partners would be too dependent on Amazon or
Junglee.com for traffic to take a risk of exiting.

Top Keywords from Search Engines

Which search keywords send traffic to this site?
Keyword Percent of Search Traffic
1. junglee 4.21%
2. android junglee 1.99%
3. branded shoes at lowest price 1.56%
4. jangali 0.53%
MARKETING STRATEGIES USED
BY JUNGLEE

E-commerce giants like junglee uses demographic & psychographics

segmentation to segment the markets. Jungle.com segmentation is based
on actual purchase behaviour: not what people might have expressed
interest in, but what they actually did. ’smicro-l junglee evel segmentation
targets each customer individually, allowing the company to convert visitors
into long-term, high-value customers.

Customer segmentation often involves creating personas who will buy in a

certain way & certain products. Similarly Junglee targets the middle class &
upper class people who have got hands on experience in the basic
technology but don’t have time or prefer convenience over shopping from
the physical outlets. junglee has successfully positioned itself as a Glocal
(Go global local) e-commerce giant where one can buy anything & get it
delivered at any remote locations.
PRODUCT IN THE MARKITING OF
JUNGLEE.COM
Junglee is an international ecommerce company, using connections to the
internet from various gadgets such as phones and tablets, to allow its
customers to browse and purchase products immediately. These products
are then delivered to the customer, using delivery service companies.
Junglee has built up a huge product base, and sells almost everything,
including:

 Kindle
 Books
 DVDs
 Mobile phones/tablets
 Gaming consoles and games
 Clothes for men/women and children
 Jewellery
 Gardening equipment

REVENUE GROWTH OF
JUNGLEE.COM
Indian e-commerce start-ups were getting easy money from investors in the
last year. But the money has dried up. The start-ups, to succeed, need to
differentiate themselves from their competitors in some way, Anand
Rajaraman, Founder, Junglee.com told CNBC-TV18.

Rajaraman said that start-ups are gradually getting back to basics. They
have shifted their focus on other important numbers apart from the topline.

He said the start-ups that are most likely to survive are ones that are still
largely owned by their founders.
 COMPETITORS
Junglee's biggest competition in India will be Flipkart.

1. homeshop18.com
2. infibeam.com
3. shopclues.com
4. shopalike.in
5. naaptol.com
6. Pricedekho
7. Mysmartprice
SWOT Analysis of Junglee with USP, Competition, STP
(Segmentation, Targeting, Positioning) - Marketing Analysis

Junglee

Parent Company Amazon.com, Inc.

Category Ecommerce

Sector Comparison website

India’s first search and comparison site for

Tagline shoppers

Its network of sellers and strong backing by

USP Amazon
STP

Segment Price conscious online shoppers

Target Group Price sensitive, middle income customers

One stop portal to make an informed purchasing

Positioning decision

SWOT Analysis

1. Its business model together with backing of

Amazon, gives it an edge compared to other
ecommerce portals

2.Its network includes 2,500 plus online sellers

and 100,000 plus local stores

3.It has about 30 million+ listings for price

comparison

Strengths 4. With a collection of 25,000 plus pre-owned cars

 spread over 160 cities, it ventures into the pre-
owned car segment

5.Features like Discount Hubs and daily offers

from various sellers, helps its customers and
thereby adds to its customer acquisition strategy

6. Paid listing feature enhances its revenue model

1. Limited marketing programs and thus limited

brand visibility

2. Intense competition means limited market share

Weaknesses and thin margins

1.Expansion of its used product segment to

include other categories like furniture, property,
electronics etc apart from auto products

2.More emphasis can be given to generate user

driven content in terms of reviews,
Opportunities recommendations etc

1.Various firms like flipkart and snapdeal offer

deep discounts which somewhere nullifies the
concept of price comparison

2.Strong loyalty programs offered by ecommerce

portals decreases the switching rate

3.Partnership with trade fairs or tv programmes to

Threats increase its brand visibility.
 VISSION AND MISSION
"Our vision is to be earth's most customer-centric company; to build a place
where people can come to find and discover anything they might want to
buy online."

“We seek to be earth most customer centric company for four primary
customer sets : consumers, sellers, enterprices, content crators.”

Why the model is successful?

 Price discovery and end purchase at one spot.

 Unbiased image in customers.
 Brands spending crpres to build brand and image but if featured on
jungle even if the brand is not know customer has the gurantee of
amazon quality and the product will sell.
 The idea is killer as it in accordance with Indian set of choice.
 1700+ Indian as well as global brands in more than 25 categories,
virtually anything an online shopper may think of.
 150 million internet user out of 1.5 billion population , lot of scope to
grow in E commerce.
 It s creating traic or amazon .in as ell as running on na profit no lass
for now.
 Advantages of shopping with
junglee.com

 Better choice o products as well as choice of sellers. Some

products which were earlier available only in oreign countries ,
are now available for sale on jungle.com.
 More option for shipment delivery of products, saving time and
sometimes money.
 Genuine reviews from various customers of the same product.
 Well drafted product retrn policies.
 Great packaging and customer service .
CHAPTER

3
 CONCLUSION
The result of success in today’s highly charged competitive market
depends not only in product innovation and level of productivity but also in
hands of efficient service network with technological advancements and
more adaptability towards information edge.

Awareness about the different scheme Ads in Journals would be given

maximum priority while Ads on TV is and through the friends would be
given the second priority by the people.

Product differentiation has helped Junglee to make significant awareness

in the mind of the Indian customers. All these factors have gone a long way
in promoting Junglee acceptance, building its image and finally making it
more successful.
 BIBLIOGRAPHY

Internet referred to:

Sites:

1. www. junglee.com

2. www. jungleein.com

3.www.amazon.com

Search Engines

1. www.google.com

2. www.yahoo.com