PAGEONEIFY SPONSORED AD

INSTRUCTION MANUAL

© 2018 PAGEONEIFY All Rights Reserved

Sr Page
Title
No. No.

1 Types of Campaigns 2

2 Launch Campaigns 2

3 Ongoing Campaigns 13

4 How to Maintain Your Ad Campaign and Achieve A Good ACOS 34

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There are 2 types of campaigns we are going to create:
There are 2 types of campaigns we are going to create:

▪ Launch Campaign; and

Launch Campaigns:

You set up this Launch Campaign to complement the promotion. Amazon will see a
Double Whammy of traffic for your targeted keyword and this helps entrench the
launch.

1. Log into your Amazon Seller Central Account and hover over Advertising, from
the drop-down menu click on Campaign Manager.

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2. On this new page click on the yellow box Create Campaign.

3. On this new page called Chose Your Campaign look at the fist column called
Sponsored Products. At the bottom of this column click on the box Continue.

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4 You are now on the Create Campaign page. Under Campaign Name click in the
box and type the name of your campaign. It will be Pageoneify Launch Your Product
Name (eg. Copper Mugs). So it will read Pageoneify Launch Copper Mugs.

5. You can now set your start and end date. The default for the start is the present day
and the default for the end is no date which means it will carry on running until
you manually stop it. We suggest you change the end date to 2 weeks after the start
(to match your promotion).

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6. You will now need to set the daily budget for the campaign. The daily budget
should be set to $100. Click in the box under Daily Budget and type in $100.

7. Under targeting select Manual Targeting

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8. Scroll down and now you will go on to creating your ad groups. There will be 1 ad
group – Exact. So, under Settings click in the box under Ad Group Name and type
in Pageoneify Your Product Name (eg. Copper Mugs) Launch Exact. So it should
read, for example, Pageoneify Copper Mugs Launch Exact. This is important for
your Search Term Report.

9. Scroll down and now you get to add your products. You can either click in the box
under Products and search for them by product name, ASIN, or SKU. This option
is the best if you have a lot of products. If you don’t have many products you can
just scroll down to see a list of all your products and select them this way. To select
your products, click on the Add box.

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10.

11. When you do this you will see your product gets added to the column on the
right.

12. Note: you can also choose to add variations of this product. To do this click on
the Add Variations box instead of the Add box. Also if you select the wrong
product or don’t want one particular variation added then just click on the X next
to the product in the right hand column.

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13. Scroll down and now you add your keyword and bid prices etc. You can ignore
the Default Keyword Bid Box.

14. So, to add your targeted keyword click on Enter Keywords.

15. Under Match Type there is a drop-down box where you can choose Broad, Phrase,
or Exact. We are going to use Exact.

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16. In the large box below you will see the text “Enter keywords…..”. Now you can
enter your targeted keyword here. For this example we are using Copper Mugs set
of 4.

17. Scroll down just a short way and click on the Add Keywords box which is at the
bottom of the keyword box (i.e the box where you have just added the keywords
above).

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18. It will take a few seconds to load and then you can scroll down and change the
price of the keyword bid…..

19. Now you are going to adjust the pricing to the Amazon Recommended Bid. So
click on Apply All box at the top. As soon as you do this you will see the bid
change to the Amazon Recommended bid.

20. Now you are going to change this bid again to Amazon Recommended + 50%.
This is so that you ensure you win this particular keyword bid so that your
sponsored ad will show up on page 1 in a search. So, in this example above it will
be $1.07 + 50% = $1.61. So click in the Keyword Bid box and type this in. Once
you click out of this box it will be saved automatically.

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21. If you scroll down further, there is a box where you can add negative keywords if
relevant/ wanted. For example say you are launching a handbag and you only
have 2 colors – red and beige – you may wish to exclude a popular searched color
such as black. This stops your ad coming up when people search for “black
handbag”. This can be helpful to keep the ACOS down.

22. Now you can click on the yellow Launch Campaign box

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23. You will be directed to a page saying “Congratulations, your campaign launched
successfully”. And you can review the details of your campaign here.

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Ongoing Campaigns:

1. Log into your Amazon Seller Central Account and hover over Advertising, from
the drop-down menu click on Campaign Manager.

2. Click on the yellow box Create Campaign.

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3. On this new page called Chose Your Campaign look at the first column called
Sponsored Products. At the bottom of this column click on the box Continue.

4. You are now on the Create Campaign page. Under Campaign Name click in
the box and type the name of your campaign. It will be Pageoneify Ongoing Your
Product Name (eg. Copper Mugs). So it will read Pageoneify Ongoing Copper
Mugs.

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5. You can now set your start and end date. The default for the start is the present
day and the default for the end is no date which means it will carry on running
until you manually stop it. Leave the end date as the default (no end date).

6. You will now need to set the daily budget for the whole campaign (so it will include
all 4 ad groups). The daily budget should be set to $100, but it can be set to
anything you want. Click in the box under Daily Budget and type in $100

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7. Under targeting select Manual Targeting

8. Scroll down and now you will go on to creating your ad groups. There will be 4 ad
groups:
• Broad;
• Phrase;
• Exact; and
• Low Bid.
We are going to start with Broad and work our way through them all. So under
Settings click in the box under Ad Group Name and type in Pageoneify Your
Product Name (eg. Copper Mugs) Broad. So it should read, for example,
Pageoneify Copper Mugs Broad

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9. Scroll down and now you get to add your products. You can either click in the box
under Products and search for them by product name, ASIN, or SKU. This option
is the best if you have a lot of products. If you don’t have many products you can
just scroll down to see a list of all your products and select them this way. To select
your products click on the Add box.

We suggest a different ad group per product.

10. When you do this you will see your product gets added to the column on the right.

Note: you can also choose to add variations of this product. To do this click on
the Add Variations box instead of the Add box. Also if you select the wrong
product or don’t want one particular variation added then just click on the X next
to the product in the right hand column.

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11. Scroll down and now you add your keywords and prices etc. It is also a good idea
to set the default bid. This is useful when a particular keyword doesn’t have any
historical price data on it yet and so the price will be set to the default you set for
all these keywords. To start off its best to leave the default bid at $0.75 but if you
want to change it click in that box and change the price.

12. Now to add keywords click on Enter Keywords

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13. Under Match Type there is a drop down box where you can choose Broad, Phrase,
or Exact. We are going to start with Broad.

14. In the large box below you will see the text “Enter keywords…..”. Now you
0 can enter your keywords here.

You will add the same list of keywords for Broad, Phrase, and Exact, and there
is a different list of keywords for Low Bid.

15. In the excel spreadsheet of keywords, copy the list of keywords and paste them
into the box as described. You can add up to 1000 keywords.

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16. Scroll down just a short way and click on the Add Keywords box which is at the
bottom of the keyword box (i.e the box where you have just added the keywords
above).

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17. It will take a few seconds and then you can scroll down and see how many keywords
were added, and here you can change the price of each keyword bid.

18. If you scroll down further, there is a box where you can add negative keywords if
relevant/ wanted. For example, say you are launching a handbag and you only have
2 colors – red and beige – you may wish to exclude a popular searched color such
as black. This stops your ad coming up when people search for “black handbag”.
This can be helpful to keep the ACOS down.

19. Now you can click on the yellow Launch Campaign box

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20. You will be directed to a page saying “Congratulations, your campaign launched
successfully”. And you can review the details of your campaign here.

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21. We now need to adjust the bid price for each keyword. So click on the grey Edit
Campaign box at the top.

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22. On this new page you are directed to, click on Ad Groups tab at the top.

23. Now scroll down and click on your ad group – Pageoneify Cooper Mugs
Broad for example.

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24. Click on Keywords tab at the top.

25. Scroll down and you will see all your keywords and how many pages and how
many keywords you have. You can work page by page or you can click the box at
the bottom right of the page Results per page and change that to more than the
number of your keywords. For example I have 58 keywords so I am going to
choose 100 results per page. The max is 100 results per page.

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 This step makes it quicker so that you can adjust all keywords at once instead of
doing it page by page. PLEASE NOTE: If you have more than 100 keywords you
need to change the keyword bid on every page and not just the first page.

26. Now scroll up to the top of the box of your keywords. There is a check box on the
left at the top of the first column. Click on this check box. This will select all the
keywords on this page (at the top on the left it will tell you how many keywords
have been selected. In my example its 58).

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27. Now click on Apply Suggested Bid. This will change all the selected keyword bids
to Amazon’s suggested bid price.

28. Now click on the same check box at the top on the left and then click on Adjust
Bid. The box will now say “Set bid to ($)”. Click on this box and a drop-down box
will now appear. Click on Decrease Bid by (%).

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29. In the box next to this it will be blank. So click in there and type 20%. Then click
on the yellow Save box. Your keyword bid price will now be set at Amazon
Recommended less 20%. This is so that you don’t overbid. You need to see what
keywords work for you first and what keywords are just too expensive and drive
the ACOS up.

We suggest Amazon Recommended LESS 20%.

30. The next screen will tell you how many bids have been updated. Then click OK.
In this example you will remember that I have 58 keywords. If for example it says
54 of 58 bids updated it means that 4 bids have no historical price bid data and so
it will just remain at Amazon Recommended or the default bid that we mentioned
earlier. This is not a problem and you can change each one manually if needed.

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31. The last step is to filter for bid price. We need to check that the Amazon
recommended price (less 20%) is still not too high. Generally you should cap your
bids at $1.50. So click on bid at the top of the column and you will see you can
order it from greatest to smallest or visa versa. We want to sort from greatest to
smallest. Change any bids that are above $1.50. In this example no bids are above
$1.50.

32. So that’s Broad set up. Now you are going to set up Phrase. So scroll to the top of
the screen and click on your campaign eg. Pageoneify Ongoing Copper Mugs.

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33. Click on the yellow box Create Ad Group

34. Now you are going to continue setting up the exact same ad group for Phrase and
Exact. So, follow steps from point 8…. but use the ad group name Pageoneify
Copper Mugs Phrase (for Phrase) and Pageoneify Copper Mugs Exact (for Exact).

35. Also VERY IMPORTANT – Under Keywords and Bids (where you paste your
keywords) remember to select Phrase and Exact for the relevant campaigns.

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36. Once you finished setting up your 3 campaigns (Broad, Phrase, Exact) you also
need to set up a Low Bid campaign. A Low Bid campaign is where you use specific
keywords that are quite broad i.e. for my Copper Mugs campaign one of the words
we could use is “present”. So, for example when someone types in the phrase
“mug” our listing/ ad will show up.

Now the key point of Low Bid is to set the bids very low. We set them to $0.30.
This is because as you can guess “mug” is a very competitive phase and this will
eat up your budget. So we set the bid low enough so that we are not competing
but also so that it will eventually show up. Low Bid campaigns typically have low
traffic but also low ACOS so they are very effective.

37. So, to do this you create Low Bid as another ad group just as you did for Broad,
Phrase, and Exact. You will call it Pageoneify Your Product Name (Copper Mugs)
Low Bid.

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38. When you get to adding the default bid enter it as $0.30 and the Match Type
is Broad. Then you enter your keywords and then click Create Ad Group

39. You are now finished setting up the Low Bid Campaign. You do not go back and
change the prices as you did with the other campaigns.

40. Once you have finished creating all the ad groups keep reading below for
information on how to maintain your ad campaigns, and how to achieve a good
ACOS

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How To Maintain Your Ad Campaign And Achieve A Good
Acos:

Now that you have set up your campaigns you are going to need to monitor them
closely for the first few weeks to avoid one keyword using up too much budget. We
suggest you do this ‘sweep’ after the first week. You may be tempted to lower the
keyword bids before the week is up however it will be risky to do this sweep too early
as it will not give you a good gauge on how that keyword is really performing.

It takes a while for sales to show on the keyword - one week the ACOS might be really
high but once the sales start coming through it could end up to be a good ACOS. If
you lower the ACOS too soon you stand the risk of missing out on potential sales as
your listing won’t win the bids.

So, to start your advertising campaign sweep follow these steps:

1. Click into your campaign and click on any ad group. Then click on the Keywords
tab at the top.

2. Now you can see a list of your keywords and how they are performing. The first
time you do this sweep you can leave the date range as Lifetime, however every
month you should set the date range as Last 60 Days.

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3. Then use the top filters to filter first for spend.

4. Now you can see all the keywords that people clicked on and their sales. Right
now we are looking for spend with no sales.

5. In these instances we reduce the bid price by 20%. So in the example above the
bid price is $0.77 – 20% = $0.62. Now enter this in to the bid price box. And
then click on the yellow save box.

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6. Carry on doing this for every keyword that has spent and no sales.

7. Now we are going to filter for ACOS.

8. Here we are looking for all keywords that have an ACOS above 30%.

9. With these keywords you are going to take the ACOS percentage less 30%. So
in this example for the keyword “Moscow mules set” it will be 58.67% -
30% = 29%. Now you reduced the bid price by 29%. So in this example $0.73
– 29% = $0.52. This is your new bid price so enter that in the bid price bid and
click on the yellow save box (as discussed above). Do this for all keywords that
are above 30%.

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Thankyou
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