Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

QUEZON CITY BRANCH

Course Title : Feasibility Study

Course Code : MARK 20013

Course Credit : 3 Units

Year/Semester : Fourth Year, First Semester

Pre-Requisite : BUMA 20053 (Business Research)

Course Description : This course deals on the preparation of a feasibility study. Students are taught the components of a feasibility study, such as the project
timetables and the management, marketing, technical, taxation and financial aspects. Each part is discussed thoroughly and the students
are guided in the preparation from the very start of the course until its final stage. They are required then to have an oral defense before the
panel of three (3) composed of marketing, management, and accounting field.

Institutional Learning Outcomes Programs Outcomes Course Objectives

Apply the basic concepts that underlie each of the functional areas of
1. Creative and Critical Thinking business (marketing, finance, human resources management,
production and operations management, information technology, and  Develop technical skills in business;
strategic management) and employ these concepts in various business
situations.  Develop research and extension
capabilities;
Select the proper decision-making tools to critically, analytically and
creatively solve problems and drive results.  Develop student’s own ideal, desirable
attitude and personal discipline;
Analyze the business environment for strategic direction.
 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
QUEZON CITY BRANCH

 Cope with the requirements of

2. Effective Communication Express oneself clearly and communicate effectively with stakeholders marketing professionals in keeping with
both in oral and written forms. global trends; and
3. Strong Service Orientation
Demonstrate corporate citizenship and social responsibility.  Understand the role of ethics in all
4. Community Engagement business dealings and marketing
system.

5. Adeptness in the Responsible Use of Technology Manage a strategic business unit for economic sustainability.

Apply information and communication technology (ICT) skills as required

by the business environment.

6. Passion to Life-Long Learning Innovate business ideas based on emerging industry.

Conduct business research.

Generate new knowledge using research and development projects.

7. High Level of Leadership and Organizational Skills Perform the basic functions of management such as planning,
organizing, staffing, directing, and controlling.

Plan and implement business related activities.

Prepare operational plans.

8. Sense of Personal and Professional Ethics Work effectively with other stakeholders and manage conflict in the
workplace.

9. Sense of Nationalism and Global Responsiveness Exercise high personal moral and ethical standards.
 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
QUEZON CITY BRANCH

COURSE PLAN

Topic Learning Outcomes Methodology Resources Assessment

Week
Orientation
Overview of feasibility Appreciate the preparation of a Review of the syllabus
Week 1 Course syllabus None
study feasibility study and the major aspects of
the course
Development Academy
Lecture and discussion Graded recitation
of the Philippines,
Appreciate the importance of a Sharing of experiences on
Nature of the How to Develop Project
Week 2-3 feasibility study prior to putting up a the different successful
project/feasibility Feasibility Studies
business, either service or non-service business and why some
Handbook‘ 2nd Printing
fail.
2012

Parts of the feasibility Eustaquio Ditablan

Discuss the timetable and status and Submission of sample
Week 4-5 study , Project Timetable Lecture and discussion Feasibility Study
its significance in doing a project study timetable
and Status Handbook 2010 reprint

Development Academy
of the Philippines
Discuss the formulation of goals and
Handbook, How to
Week 6 -7 Management aspect objectives and organizational chart. Lecture and discussion Group Dynamics
Develop Project
Feasibility Studies 2nd
Printing 2012
Week 8 Midterm Examination

Development Academy of
Explain in detail the importance of the
the Philippines, How to
market study highlighting the demand
Week 9-10-11 Marketing aspect Lecture and discussion Develop Project Group Dynamics
which is the focal point in any project
Feasibility Studies
study.
Handbook 2nd Printing
2012
Discuss the technical aspect with Development Academy Seatwork on developing a
Week 12-13 Lecture and discussion
focus on the production and location . of the Philippines, How to technical study
 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
QUEZON CITY BRANCH

Production or Technical Develop Project Group Dynamics

aspect with format for the Feasibility Studies 2nd
technical study, Printing 2012
manufacturing process,
production schedule, raw
materials and supply

Development Academy
of the Philippines, How to
Explain the preparation of Financial
Week 14-15 Taxation aspect Lecture and discussion Develop Project Consultation
Statement
Feasibility Studies 2nd
Printing 2012

Discuss the aspect of profitability, Lecture and discussion, Feasibility Study

Week 16 Financial aspect liquidity, cash solvency, and growth consultancy with Handbook , Eustaquio Consultation
over time of a project accounting practitioner Ditablan 2010 reprint

Discuss how your project contributes Feasibility Study

Social Desirability of the
Week 17 to the improvement of the standard of Lecture and discussion Handbook , Eustaquio Group Dynamics
project
living the community and its people Ditablan 2010 reprint

Oral defense of Feasibility

Week 18 Oral Defense
studies
 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
QUEZON CITY BRANCH

Course Grading System

Class Standing 70%

 Quizzes
 Attendance
 Recitation
 Projects/Assignments/Seatwork/Special Report

Midterm / Final Examinations 30%

100%

Midterm Grade + Final Term Grade = FINAL GRADE

Prepared by: Noted by: Enhanced by:

Prepared by: Enhanced by: Reviewed by: Date: Approved by: Date

COMMITTEE ON MARK 20013

______________________ Prof. Doris B. Gatan Prof. Firmo A. Esguerra
Facilitator Academic Program Head Branch Director