Sudbury

Greater Downtown Vision,

Plan and Action Strategy

Revised Proposal, Sept 2010

Yallowega
IBI J.C. Williams
Bélanger
Group Group
Architecture
J.C. Williams
Group
Yallowega
J.C. Williams
Bélanger
Group
Architecture

GDD09-16
 Table of Contents

Appreciation 1

Approach 3

Team 9

Experience 13
Image Source: disregard_mel., Flickr
 Image Source: Ideanorth, Flickr

4 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

Appreciation

Over the past few decades, the City of Greater Sudbury has transformed itself
from a rugged mining town to the leading regional centre for northeastern Ontario.
There is much success; there is also much more to do. The purpose of this study is
to define the role that the downtown can play in the city’s continuing transformation.

At the heart of the city, downtown’s character and role have In establishing a bold yet achievable Downtown Master Plan, we will
also evolved. Downtown’s expanding cultural assets include the need to take a fresh look at downtown’s image, its role within the
successful Market Square, a well established independent music city and the region, and the broader socio-economic trends that are
scene, a growing artisan base, and grassroots organizations like reshaping urban environments. A strategy must be both aspirational
Jane’s Walk and Eat Local Sudbury. In addition to its cultural and reality-based. It must involve a range of big and small actions.
offer, downtown also benefits from wonderful natural amenities, It must provide a vision to unite all those interested in downtown’s
such as Memorial Park, proximity to Lake Ramsey’s boardwalk future. Following are some opportunities at hand:
and trail system, and an increasingly tree-covered topography
that shows off Northern Ontario’s rocky charm at every turn.
Many of downtown’s streets are lined with trees and flower beds,
Downtown Sudbury: A Call to Action!
adding splashes of colour in the warm months. The soon to be
There is increasing recognition of the value a vibrant downtown
implemented Downtown Streetscape Project will further enhance
can bring to Sudbury’s overall vitality and role as regional centre.
this quality urban environment.
Growing community support exists for the revitalization of downtown;
a number of City- and interest group-led initiatives are already
Downtown is also an important employment destination
underway, including the aforementioned Laurentian Architecture
for the City. Its strong provincial and municipal presence is
Laurentienne, Imagine Sudbury’s and Bruce Mau’s concept for the
complemented by a diverse mix of private sector businesses.
Centre for Massive Change, the Options for Homes housing proposal,
Most recently, the Laurentian Architecture Laurentienne has
and the renewal project for the City’s well-respected Sudbury
committed to locating in the downtown, and will contribute
Secondary School. The Downtown Master Plan is an opportunity to
a much desired higher education presence to the existing
build on the momentum already happening by engaging new and
institutional focus of downtown. There are several other potential
existing stakeholders, interest groups and the broader community
initiatives that could augment this trend.
in a collaborative effort. Building on work already underway on
several downtown initiatives, as well as our own targeted stakeholder
However, despite these impressive strengths, Sudbury’s
consultation, open houses and interactive downtown workshops,
downtown is lacking the hustle and bustle of a regional centre. Its
we aim to build excitement about the future, raise aspirations and
retail focus is uncertain; its café/restaurant/cultural role still soft;
cultivate innovative ideas for the revitalization of downtown.
its sense of place not fully realized. A cohesive strategy is needed
to pull together its assets and provide a detailed plan of action to
rekindle revitalization and cement downtown’s role as Sudbury’s
‘Main Event’.

Urban Strategies Inc. 1

Connecting to the Heart of the City Not Just for the Car!
Downtown must be considered in the broader city-wide Sudbury’s streets have been designed as functionally efficient
context, focusing on strategies to connect with its surrounding thoroughfares for vehicles. Elm Street’s speeding traffic, long
neighbourhoods, natural features, university campuses, blocks, and run-down buildings create a challenging environment
hospitals, and shopping centres. The Rail Lands act as a barrier for pedestrians. Many of the downtown’s streets are just too big
to the Hyland and Kingsmount neighbourhoods to the south and reflect the old Sudbury, not the new. The City’s Downtown
and Little Britain to the west and bridging them will require Sudbury Streetscape Design Project recommends a series of
bold thinking about transportation and future uses. To the “light touch” and “heavy lifting” initiatives that will add colour
east, Paris Street is a fast-moving and busy vehicular street and life to some of downtown’s streets. This project needs to
that restricts access to Lake Ramsey/Bell Park and makes it be supported with traffic calming measures that will make
difficult for pedestrians to access the downtown from Mountain downtown a safer and more pedestrian friendly place. An
Pearl, Cedar-Larch and Grotto Howey Crescent neighbourhoods. aspect of the study should involve examining options for the
From the north, the changing topography of downtown creates completion of the ring road to help alleviate the concentration
challenging connections. The key activity centres of the of traffic along Elm Street.
university, college, regional hospital and Lake Ramsey must in
some way be better linked to the downtown to confirm its role as
the heart of this strong city. Building A Strong Economy
Sudbury’s traditional employment sectors, though absolutely

A Destination for Everyone vital, are not sufficient to sustain the city’s long-term growth.
Downtown’s commercial role has been usurped by suburban The appropriate response, which is largely underway already, is
style commercial centres such as the New Sudbury Centre. A to supplement them with knowledge sectors such as education,
realistic retail role that acknowledges this competition must professional services, medical, institutional, etc. Knowledge
be determined for the downtown. To be successful, downtown sector jobs attract professionals with urban lifestyles and tastes
needs to continue to distinguish itself with specialty retail and who look for a downtown experience. Downtown needs to capture
capitalize upon its unique character if it is to compete with the some of the activity offered by those sectors. Strategies should
new format retail and entertainment options of today. be developed to strengthen the tourism industry, support service
Downtown should develop several uniquely viable themes; jobs, and position downtown as an attractive and competitive
a specialty retail and café/restaurant environment; a tourist option for innovative businesses and institutions.
destination to complement Sudbury’s existing offer, including
the nearby Art Gallery of Sudbury, Bell Park, and Science
North; a more established office centre for an increasingly Big Moves/Little Moves
professionalizing regional economy; and, the community There is no magic formula for successful downtown renewal; each
heart for celebration and events. place is special. There is however clear evidence that success is
best funded on a rich menu of big, mid-sized and smaller actions.
Much of the discussion above has been focused on incremental
Authentic History & Heritage and evolutionary change. The study must also embrace the
A critical part of shaping a liveable community is preservation
search for some ‘game-changing’ initiatives that can help re-
and protection of both natural and cultural heritage resources.
position the city and its downtown. Our team’s broad international
Although downtown Sudbury has an impressive array of historic
experience will help here, to fuel the debate about what those
buildings, only seven buildings across the entire city are formally
moves might be. This is not just a plan, it is an action strategy
designated as heritage sites. An important aspect of the study
and we all need to be ready for the imagination and risks that
will be to work with the newly formed Municipal Heritage
mandate implies.
Committee to understand what is important to preserve, and
how it can best be accomplished. Mechanisms and incentives
should be identified by which to facilitate upkeep and maintain
heritage stock. These assets must then be placed in a bigger,
more robust sense of place, landscape and streetscape that can
amplify the downtown’s unique competitive advantages.

2 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

Urban Strategies Inc. 3
4 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY
Approach

The work plan below reflects our Project Deliverables Summary:

team’s collective experience in
developing similarly ambitious Phase 1 Deliverables:
Visioning and Master Plan projects ∙ Analysis Summary Report
for other Ontario and world cities. ∙ Bulleted Summary of Stakeholder Interviews
The Plan we will prepare in ∙ Base Map(s)
partnership with the City, ∙ Materials for City to update Project Website
stakeholders and the community ∙ CAD Model of Study Area
will tell the story of how the downtown ∙ Foam Model of Existing Conditions (Optional)
will evolve over the next 10 years.
The objective is to two-fold: to create Phase 2 Deliverables:
a vision for Greater Downtown ∙ Public Event #1 Materials
Sudbury that secures buy-in from ∙ Turn Key Education Materials
all levels and, and to develop an ∙ Vision, Principles & Priorities Report
action-oriented Master Plan and ∙ Public Event #2 Materials
Action Strategy to deliver the Vision. ∙ Draft and Final Vision Summary
∙ Materials for City to Update Project Website

Phase 3 Deliverables:
∙ Draft Downtown Master Plan
∙ Draft Action Strategy
∙ Materials for Stakeholder Design Charette
∙ Public Event #3 Materials
∙ Materials for the City to Update Project Website

Phase 4 Deliverables:
∙Draft Final Master Plan & Action Strategy
∙Presentation of Draft Final Plan to Policy Committee
∙Final Vision, Concept Plan & Action Strategy
∙Final Presentation to Policy Committee
∙Materials for City to Update Project Website

Urban Strategies Inc. 3

Phase One: Understand Task 1.2
[September 2010 – November 2010] Building Aspirations & Sharing Ideas: Stakeholder Interviews
Phase 1 develops an in-depth understanding of where Sudbury Once we have started the physical, policy and market analysis, we
has been, where it is now and where it could go in the future will begin to meet with key stakeholder groups through individual
through a strategic overview of the area and analysis of social, interviews or small focus groups. The consultant team will engage
economic and physical conditions of the study area and its with stakeholders who are currently or have the potential to
wider context. shape the future of Downtown Sudbury. Developing early links
with active local interests will help tie the conceptual planning
Task 1.1a work to implementation. It is expected that the City will manage
Project Initiation: Confirm Objectives, Process & Outputs the logistics of this task.
The project will commence with a structured working session
Task 1.3 Analysis
between the consultant team and City Staff Working Group
This task will involve extensive information gathering, data
(CSWG) This session will review the work program and schedule
review, on-site surveying of existing conditions and preliminary
and set out specific timelines for major consultation events and
analysis of findings. The consultant team will gather and review
deliverables. This will be followed by a meeting between the
background materials (as identified in the RFP and any additional
consultant team and local councillors responsible for the study
studies identified at the Project Initiation Meeting). This process
area (Councilor Group). This meeting will provide an opportunity to
will identify any gaps in baseline information and highlight where
introduce them to the project and secure early participation in the
further work is required. Although focused on the Downtown, the
process.
review will look further afield so that we understand the local
and regional planning and market context—what other places
Stemming from these meetings, the consultant team will work with
compete with the downtown and what regional trends and
the client group to define the study area boundary, with perhaps
initiatives will have a bearing on its future?
core and context boundaries, to ensure that appropriate portions
of adjacent neighbourhoods are included, allowing consideration
Task 1.3a Understanding the Urban Condition
of interface conditions and recommendations for improved
Our team will undertake a review and analysis of Greater
integration between the downtown and surrounding districts. This
Sudbury’s urban structure to gain an understanding of the
will be particularly important for development of the basemap and
physical conditions of the Downtown and its wider context. We
CAD Model (Tasks 1.4 and 1.5).
will prepare a series of urban design plans that depict existing
conditions and issues relative to:
Task 1.1b
• Land use
Liaison Group: Mapping Ambitions & Sharing Visionary Ideas
• Built-form issues (such as quality, typology, scale, height)
With so much currently happening in Downtown Sudbury and so
• Public realm quality and character
many interested project partners, it will be important for the team
• Open space inventory and character
to engage formally with the Community Liaison Group (CLG) early
• Natural and cultural heritage features
in the project process. This half day round table session will bring
• Infrastructure, transportation & parking
together all its members to hear their individual ambitions for
• Connections between downtown and adjacent neighbourhoods
their group and for the downtown as a whole. Potential, planned
• Planned investment and development opportunity areas,
and real projects will be discussed to help identify what support
including vacant, underutilized and soft sites
actions are required to bring plans forward. As part of this session,
the work plan will be presented and discussed. Also discussed will As part of the Urban Condition assessment, IBI Group will review
be priority issues for the study to address. existing information on potential cultural heritage resources in the
Downtown and, based on this initial review, recommend effective
strategies to promote and protect these resources, potentially
including educational and awareness raising campaigns,
individual designations, heritage conservation districts and
heritage incentives.
4 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY
Task 1.3b Understanding the Downtown’s Market Opportunity vehicular movement to and through the downtown.
Utilizing existing available market data taken from both private As part of the Mobility Analysis work, it is proposed that a round
sector surveys and municipal statistics, J.C. Williams Group will table discussion and site tour be undertaken with key City Staff/
prepare a brief summary of the current status of, and projected IBI/USI to discuss mobility related issues within the broader
future demand for retail uses in the downtown. Although retail context of the downtown opportunity. This session will be used
will be the primary focus of J.C. Williams work, they will also to collect perspectives and priorities from City Departments,
draw on their experience assessing other downtowns to provide potentially including:
a perspective on the dynamics required for making downtown • c ompletion of the Ring Road system;
residential and office developments work more effectively. •p
 edestrianization of Durham Street;
• r eversal of the one-way pair system on Cedar and Larch;
Although this task will include a summary analysis of existing • c alming of the Ring Road system, with a focus on Elm, Brady and
downtown market conditions, the emphasis of J.C. Williams work Paris streets;
will be on preparing a high level strategy for the future of retail •o
 pportunities for strengthening active transportation
and residential across the downtown. The value of this piece is connections to adjacent neighbourhoods;
identifying future ‘best fit’ opportunities that are suited to the •o
 pportunities for stronger inter-regional connections (rail & bus)
downtown that identifies: with Ottawa, Toronto, Montreal;

•w
 hat type of retail are most appropriate to fill existing gaps; •p
 riority streetscape improvements to further improve the quality

•w
 hat are the most appropriate location for the different types of the pedestrian environment.

of proposed commercial, residential and retail uses across the

downtown (working in partnership with USI); With the Downtown Parking Strategy complete, this task will

•h
 ow can the Downtown best attract new retail uses; work to bring forward some of the ‘next steps’ identified in the

•h
 ow can the Downtown best support and retain its existing retail Strategy, namely identifying an appropriate location for a potential

base; and new parking structure in the downtown and the future role of the

•h
 ow the Downtown differentiate itself from other retail centres. Energy Court municipal parking facility.

The focus of this work will be on creating an action oriented To complete the above scope, it is expected that the City will
plan that places emphasis on ‘the how’ and not on a statistical provide IBI with all available annual average daily traffic counts,
market evaluation. We understand that technical data for the turning movement counts and other available technical traffic
market analysis will be provided by the City from existing sources, data.
including: the recently completed Downtown Market Analysis
(including data on trade areas, expenditure categories for primary The assessment of alternatives and individual strategies will be
trade areas, demographic data for primary trade area residents, based on experience from other jurisdictions, sketch planning type
and a Business Mix Analysis (consisting of a Commercial Structure approaches and the consultants’ knowledge from similar projects.
Analysis, a Community-to-Community Comparison and a Market Detailed macro-modelling or intersection capacity analysis is not
Threshold Analysis). Also available are the Customer Origin proposed as part of this study.
Survey, Residents Survey (2009), Downtown Business Retention
& Expansion Program (2007), all completed by the DVDC. If study Task 1.3d Team Working Session
timings can be co-ordinated, a key feature will be to integrate this Prior to the hard launch of the project (Public Event #1), the team
work with the Gap Analysis currently being planned by the DVDC. will hold a team working session discuss issues and brainstorm
opportunities for the downtown. As part of this session, IBI and
Task 1.3c Transportation & Parking Review JCWG will meet with relevant City Departments for interviews and/
IBI Group will investigate mobility and parking in the downtown. or roundtables. These sessions would be followed by a site tour
As an action-oriented strategic piece, IBI will identify issues facing and team working sessions.
the existing road network and advise on what modifications could
be undertaken to enhance movement within and access to the
downtown. A priority will be placed on understanding how to
improve and balance pedestrian and cycling opportunities with
Urban Strategies Inc. 5
Task 1.4 Prepare Base Map of Existing Conditions Throughout the project life, the team will feed appropriate
Using digitized maps and aerial photography provided by the City, content to City Staff - including project updates, reports, images
we will create a base plan of existing conditions of downtown and and videos, notification of events – who will revise as needed
its immediate surroundings. and update the Project Website. The City will be tasked with
monitoring and maintaining the web site, ensuring that materials
Task 1.5 Prepare CAD Model of Study Area are formatted appropriately and that all comments are moderated.
Once the boundary of the Study Area has been agreed, the City
will develop a digital CAD model of the area. Urban Strategies
will work with the city, to provide feedback and guidance when
necessary on various features and parameters of the model. Phase Two: Vision
Tests will be generated early on to ensure that file sharing and file [November 2010 – February 2011]
compatibility are successful. The objective of this phase of work will be to synthesize the
work undertaken in Phase 1 and focus discussions on the
The digital model will be an important tool for understanding and future opportunities for Downtown Sudbury to cement a
communicating the vision to the community. The CAD model will compelling and implementable Vision. Portions of the Phase 2
allowing us to illustrate how downtown Sudbury could change over visioning may run concurrently with Phase 1 analysis work.
time as the vision comes to life. This tool will be used to test ideas
and concepts in the second and third Public Event as well as the
Stakeholder Design Charette. Task 2.1 Prepare Materials for Public Event #1
In advance of the first public event, the consultant team will work
As an optional study component, we propose to build an to prepare an introductory presentation explaining the goals of the
architectural foam model that will serve as a base for exploring project, a summary of identified associated issues, key messages
built form, public realm and design options in a highly ‘user- from the stakeholder sessions, and agree with the client group, a
friendly’ format. The foam model will consist of a base with series of themes upon which the emerging vision can be built.
insertable pieces that can be modified during the consultation
sessions. This will help to facilitate discussion and act as an Task 2.2a Project Update Sessions
interactive tool to relay proposed concepts and redevelopment Prior to going public with findings at the first Public Event, the
opportunities within the downtown as they come forward. The consultant team will offer a series of Project Update Sessions
digital CAD model will also be utilized as a reference tool for the with the CSWG, the Councillor Group and the CLG. These update
construction of the foam model. meetings will be used to ensure that all key players are fully
informed on the project as it evolves towards the final Master Plan.
Task 1.6 Prepare Summary Report of Analysis
Task 2.2b Public Event #1: Community Visioning Forum
At the conclusion of the work phase, we will review, assess and
The Community Visioning Forum will explore what the future of
consolidate the output into a summary report of key findings and
Downtown Sudbury should look like in the short and long term and
submit to the client group for review and comment.
what functions it should serve within the local area context and the
wider region. This ‘Town Hall’ style event will include a introductory
Task 1.7 Finalize Summary Analysis Report
presentation on the study process, a summary of findings to
Based on feedback from the client group, the Summary Analysis
date and a hot button ‘downtown issues’ presentation to inspire
Report will be finalized.
discussion. A facilitated Strengths, Weaknesses, Opportunities
and Threats analysis will follow the presentation(s). This will be
Task 1.8 Update Project Website
used to identify Sudbury’s strengths, weaknesses, opportunities
The team will work through City Staff to assist with updating
and external pressures/factors that face the city.
relevant project information to be uploaded to the project website.

6 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

Potential issues to be explored could include: As an option, a key note speaker may be invited to participate
•D
 efining preliminary principles to support the Vision in the Visioning process, most likely as part of this first Public
Event. The City and CLG may want to consider including a
•H
 ow can Sudbury build on its reputation as a global
speaker at each of the three public sessions. Speaker series
environmental leader and expand its ‘City of Lakes’ brand?
could potentially kick off each of the Public Events and could
•W
 hat is the role of the downtown as an academic and student
include a variety of speakers from economic experts, cultural
centre and how can the downtown play a stronger role in
icons, design innovators, community development specialist,
student and university life?
political figures or community leaders.
•H
 ow does Sudbury have to evolve to fulfil its new role as a
Regional Centre? Task 2.3 Prepare Turn-Key Educational Package
•W
 hat are the most important local issues that need to be a Early in the project process, the consultant team will prepare
ddressed for the downtown to become a more successful retail, a package of ‘turn-key’ ready materials that can be utilized
cultural and business destination within the city? by the other groups (city staff, agencies, community and
•W
 hat are the opportunities for enhanced transit from the business leaders, and so forth) to promote the Visioning
study area to its environs, recognizing existing transportation process (independent of the consultant team) and collect
constraints? additional feedback. Helping to engage and facilitate others
•H
 ow can Sudbury take better advantage of its French heritage in the delivery of the Visioning opportunity will be important to
and unique dual identity of Grand-Sudbury and Greater sustain the visioning process through to implementation. The
Sudbury.? specific content of the package will be agreed with the client
group, although it would typically include a series of simple
•W
 hat does it mean for Sudbury to be identified as an
display panels, a brief presentation on the Vision and process,
international ‘Smart City’ and how can the downtown benefit
handouts and suggested activities by group or theme. The
more from this prestigious recognition?
turn-key educational material could be utilized by the CLG and
•W
 hat are the ‘big moves’ that could spark a re-imaging of the
others to share and promote discussion that shapes the vision.
downtown?
This additional community led outreach would help promote
•H
 ow can Sudbury best engage the famous Canadian business effective and meaningful feedback at the second Public Event.
and cultural leaders for whom it once was home?
Task 2.4 Vision, Principles & Priorities Report
Following the discussion, participants will be invited to participate Following Public Event #1, we will review, assess and
in a series of Activity Stations where the project team will host consolidate the public and stakeholder responses into a
informal interactive visioning activities. Potential activities could Community Vision, Principles & Priorities Report that will be
include: submitted to the client group for review.

•P
 repare a short statement on what you think that the future of
Task 2.5 Prepare Draft Vision
Downtown should look and feel like.
Following any feedback from the client group, we will begin to
•U
 se post-it notes to name and locate your favourite place in the
distill ideas into a preliminary Vision that will include:
Downtown. Talk to us about why these places are special.
• Supporting Principles
• L ocate on the aerial map those parts of the downtown that you
feel need to be improved the most. Talk to us about why these • Community Priorities for Downtown Revitalization
places need to be improved. • Land use option(s)
• Open space framework (existing and new provision)
The City may want to include a social media component (which
•M
 ovement system to be preserved, modified or created
may include photos, webcams, videos, and liveblogging for
• Key opportunity and intensification zones
posting on Flickr, YouTube, and the project) that could be woven
into the engagement to allow others to participate who cannot • Identification of Character Areas
attend the workshop in person. • Programming ideas
• Big moves
Urban Strategies Inc. 7
Task 2.6 Prepare Materials for Public Event #2 Phase Three: Plan
In advance of the second Public Event, the consultant team will [March 2010 – April 2010]
work to prepare an updated presentation, any necessary panels Phase 3 will focus on translating the Vision into a structured
and other supporting materials required to run the event. All Master Plan for Downtown Sudbury, supported by actionable
materials will be circulated to the client group for approval. projects to guide public and private investment over the next
10 years.
Task 2.7a Project Update Sessions
Prior to going public with findings at the second public event, the
Task 3.1 From Vision to Master Plan:
consultant team will facilitate Project Update Sessions with the
Preparing the Draft Detailed Master Plan
CSWG, the Councillor Group and the CLG.
In consultation with the client group, the consultant team will
interpret the agreed Vision into a detailed Master Plan for
Task 2.7b Public Event #2:
Downtown Sudbury. It is anticipated that the Master Plan for
Test Draft Vision and Identify Emerging Projects/Priorities
Downtown Sudbury will contain preliminary recommendations for
The second Public Event will bring the draft vision and priorities
the following elements:
to the public for comment and feedback. At this point it may be
possible to begin to identify project champions to move forward •A
 greed Vision Statement with supporting Planning & Design
some of the ‘Big Moves’. Following an introductory presentation, Principles
we will conduct and facilitate a series of workshops organized • A ‘Downtown Opportunities’ market positioning piece
around the specific issues necessary to secure consensus and •S
 trategic economic/land use recommendations with market
move forward. The issues-based workshop sessions should rationale
operate on a rotating schedule and run throughout the workshop •P
 ublic Realm Framework, highlighting Open Space hierarchy,
session, allowing participants to engage in more than one session streetscape character and recommended improvement zones
and encouraging inter-related and cross-cutting issues to be
•M
 ovement Strategy for all modes of travel (vehicular, cycling,
explored more fully.
pedestrians, public transit) illustrating the required road
networks, roadway improvements, utilities, servicing and
It is recommended that the 3-D CAD model and/or foam model
parking.
be used as a tool for discussion and engagement as part of this
•A
 rticulation of urban design strategies relating to streets and
workshop.
blocks, heritage features, open space, land use, built form,
Task 2.8 Update Project Website views and vistas. This will also include a piece on the Integration
The team will work through City Staff to assist with updating of of Downtown & adjacent neighbourhood to improve edge
relevant project information to be uploaded to the project website. conditions and access between these areas.
•G
 eneral approach to built form (height, massing, siting) by
Character Area
• Identification of Future Growth Opportunities across the
Downtown and a related Development Parcel Plan, indicating
potential built form, yields, typical parking solutions and phasing
for priority development parcels. Areas of consideration could
include the Laurentian School of Architecture, the Art Gallery
and the Energy Court parking lot, amongst others.
•E
 xploration of any achievable ‘big moves’ and the strategy for
thie realisation
•A
 Project Plan, summarizing all major recommended
interventions proposed across Greater Downtown Sudbury.

8 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

Task 3.2 Priority Areas of Change: Development Options Task 3.6 Refine Detailed Master Plan and Draft Action Strategy
As part of the Master Plan, a series of alternative revitalization Based on the feedback received during the Design Charette and
options will be explored for key sites identified as ‘areas of before going public, we will refine the Downtown Master Plan.
change’. The consultant team will work with the client group to
identify up to 5 priority ‘areas of change’ where development Task 3.7 Prepare Materials for Public Event #3:
options can be tested in more detail to establish general uses, Draft Plan & Action Strategy
typical building typology and profile, maximum GFA, parking In advance of the final Public Event, the consultant team will work to
requirements, landscape requirements, fit with adjacent context, prepare an updated presentation, any necessary panels and other
etc. Area of change may contain a single site of be a bundle of supporting materials required to run the event. All materials will be
sites. circulated to the client group for approval.

Task 3.8a Project Update Sessions

Task 3.3 Preparing the Draft Action Plan
Prior to going public with findings at the third Community Workshop,
Moving the Downtown Master Plan forward, we will begin to
the team would have a Project Update Session with the CSWG, the
prepare an Action Strategy structured around the agreed priorities
Councillor Group and the CLG
and emerging catalyst projects identified in Task 3.1and 3.2. The
Action Strategy will begin to define the policy directions that flow
Task 3.8b Public Event #3: Draft Plan & Action Strategy
from the vision, identify recommended interventions (or bundles
Following sign-off from the client group on the Draft Final Master
of interventions), offer site specific design parameters for priority
Plan and Action Strategy, this final consultation event will present
areas, undertake a rough order-of-magnitude costing estimate for
the draft product and agreed recommendations to the community
strategic capital projects (identified as priority projects) and a offer
of Sudbury. The goal of this session is for the community to provide
a series of clear ‘next steps’ required by the City and its partners
final comments on the Downtown Plan and to identify what should
to move the Master Plan forward. The Action Plan will also identify
be the highest priorities for implementation.
provide a sequencing plan for revitalization initiatives based on
immediate priorities (Year 1 & 2), short term priorities (Years 3-5)
It is recommended that the 3-D CAD model and/or foam model
and longer term objectives (Years 6-10). Although the Vision will
be used as a tool for discussion and engagement as part of this
enjoy a 10 year life span, emphasis will be placed on capturing
workshop.
early wins for the downtown and securing adequate public and
private funding for these early win projects. An important part
Task 3.9 Update Project Website
of this will be to consider the delivery vehicles or mechanisms
The team will work through City Staff to assist with updating of
by which the Vision’s objectives can be met. The Draft Action
relevant project information to be uploaded to the project website.
Strategy will be circulated for comment from the client group.

Task 3.4 Prepare for Stakeholder Design Charette

In advance of the Stakeholder Design Charette, the team will work
to prepare all necessary materials. The CAD model and/or foam
model will be a critical tool used as p

Task 3.5 Stakeholder Design Charette:

Key Projects and Priority Sites & Actioning
This half-day working session will involve invited participants from
the CLG. Using the CAD model, foam model (if available) or other
graphic tools, the consultant team will work with the group to
visualize how proposed priority initiatives may physically impact
the downtown. Ideas for the mitigation of any negative impacts
will be explored. Prior to going public, the draft Action Plan will be
presented and implementation requirements discussed.
Urban Strategies Inc. 9
Phase Four: Action
[April 2011 – June 2011]
The information collected throughout the study will be
finalized into a succinct Vision and Master Plan for Downtown
Sudbury - a plan that is ambitious, clear, forward thinking and
fully reflects the aspirations of its communities..

Task 4.1 Refine Master Plan and Action Strategy Task 4.6 Present Final Plan to Policy Committee
Based on feedback from the Public Event, we will continue Once finalized, the Downtown Masterplan and Action Strategy will be
to refine the Master Plan and Action Strategy. The Draft Final presented to the Policy Committee.
Master Plan and Action Strategy will be circulated for comment
from the client group. Task 4.7 Publish Sudbury Downtown Plan & Action Strategy
The final document will be easy to understand, flexible and highly
Task 4.2 Prepare for Policy Committee Presentation illustrative to ensure ease of use and enthusiastic implementation.
In advance of presenting the Draft Final Master Plan and Action Twenty (20) colour copies and one (1) digital version will be
Strategy, the consultant team will work prepare a summary submitted.
PowerPoint presentation that summarizes the ambitions of the
Master Plan and highlights key objectives and strategies for Task 4.8 Update Project Website
delivery The team will work through City Staff to assist with updating of
relevant project information to be uploaded to the project website.
Task 4.3 Presentation of Draft Final Plan to Policy Committee
Prior to releasing our Final Vision, Plan & Action Strategy to Task 4.9 Public Event #4:
the wider community, a presentation will be made to the Policy Celebrating a Vision for Downtown Sudbury [Optional]
Committee. This session will introduce the more detailed As an optional event, the consultant team proposes that the
thinking on the Vision, Plan, preferred options and supporting conclusion of the project be marked with a major media event
strategies. to celebrate the study, further publicize the Vision for Downtown
Sudbury and pass ownership of the project over to the City, the
Task 4.4 Finalize Sudbury Downtown Plan & Action Strategy stakeholder and the community. Handing the Vision over to those
Based on feedback from the Policy Committee, we will work to who shaped it at this very public event marks the beginning of its
finalize the Vision, Master Plan and Action Strategy. The final realization - not simply the end of this study.
Vision will respond to the issues, trends, and ideas developed
throughout the consultation process, and will reflect community This event will be an opportunity to showcase the entire chronology
consensus. of the work leading up to the final vision, followed by an explanation
of the required next steps for making the vision a reality.
Task 4.5 Prepare for Final Policy Committee Presentation
In advance of presenting the Final Master Plan and Action
Strategy to the Policy Committee, the team will prepare an
updated PowerPoint presentation that summarizes the ambitions
of the Master Plan and highlights key objectives and strategies
for delivery.

10 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

Urban Strategies Inc. 11
12 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY
Team

We have assembled an exceptional team for this assignment, combining local, national
and international experience in urban planning, urban design, downtown retail strategy,
innovative outreach and communications, and multimodal transportation consulting.

Urban Strategies will be the primary consultant for the Greater Downtown Sudbury Vision, Plan and Action Strategy, responsible for all
aspects of the project. In assembling a team, we have selected from our most experienced policy planners and urban designers. IBI
Group, one of Canada’s foremost multidisciplinary engineering firms, will provide advice and direction on transportation, parking and
heritage issues. Retail Market Analysis will be provided by the J.C. Williams Group, recognized as the leading Canadian and North
American expert on retail repositioning strategies. We are also pleased to have on our team as a strategic advisor, Yallowega Bélanger
Architecture, whose wealth of knowledge about Greater Sudbury will be invaluable to the project. We have included a brief introduction
to Entrinsic Partners, an innovative Toronto-based social media firm which we recommend the City consider as a consultant to help
design and implement web-based tools to engage the public. The qualifications and role of each team member are summarized below.
Full resumes and additional details on each firm and our related project experience are appended to our submission.

Urban Strategies Inc.

Urban Strategies has produced successful downtown plans VISIONIONG • DOWNTOWN REVITALIZATION •
for cities big and small across the UK, the United States and
REGIONAL GROWTH MANAGEMENT • URBAN
Canada - including Hamilton, Guelph, Brantford, Oakville,
Ottawa, St. Louis, Buffalo, Niagara Falls, Detroit, Hartford,
DESIGN GUIDELINES • NEW COMMUNITY
Charleston and London, Liverpool and Manchester in the PLANS • ADMINISTRATIVE RESTRUCTURING •
UK. Many of these centres have been experiencing the SUSTAINABLE COMMUNITY DESIGN • PLANS
same economic and market transformation as Sudbury.
OF SUBDIVISION • MASTER PLANNING •
Urban Strategies offers a wide range of services to both BROWNFIELD REDEVELOPMENT • EXPERT
public and private sector clients. The firm’s ten partners, TESTIMONY • POLICY ANALYSIS • MODEL
fifteen associates and complement of planners and
MAKING • PUBLIC CONSULTATION • CAMPUS
designers come from diverse backgrounds, including
architecture, economics, landscape architecture, planning,
PLANNING • PLANNING APPROVALS • PARKS
public administration and the visual arts. Since 1981, AND OPEN SPACE PLANNING • WATERFRONT
our work has earned the firm dozens of awards and an REGENERATION • ZONING BY-LAWS & OFFICIAL
international reputation. Equipped with the most advanced
graphic communication tools, Urban Strategies integrates
PLANS • PROPOSAL CALL MANAGEMENT •
planning and design in a holistic, consensus-building SITE ANALYSIS & REGULATORY REVIEW •
approach to projects. We routinely manage multi-disciplinary 3D RENDERINGS AND ANIMATION • DESIGN
teams to undertake complex assignments for local and
COMPETITION MANAGEMENT • TOD PLANNING•
regional governments, government agencies, institutions,
private developers and corporations.

Urban Strategies Inc. 9

 Joe Berridge,
Partner-In-Charge, Project Lead
A Partner at Urban Strategies, Joe has played a key role in some of the largest and
most complex urban regeneration projects in the U.S, Canada and the U.K. He has
undertaken downtown planning assignments in Oakville, St. Louis, Detroit, Buffalo and
Niagara Falls, NY. He has played an integral role in the preparation of two of the most
important Greater Toronto planning strategies, Places to Grow and Metrolinx’s “Big Move”
Regional Transportation Plan. He was recently the master planning coordinator for the
Toronto Waterfront Revitalization Corporation and prepared a master plan for a leading
edge sustainable community on the riverfront of Cork, Ireland and advised Salford and
Manchester on a new vision for their river-front and central areas. He is currently
preparing the master transportation plan and major urban expansion guidance for
London, Ontario. Joe will guide the overall project to ensure consistent direction and
ensure all deliverables meet the project needs.

Ross Burnett, Associate,

Planner, Project Manager
Ross has extensive and specialized experience in public consultation, community development
and outreach work. His recent experience includes the Brantford Downtown Master Plan,
winner of a 2009 OPPI Excellence in Planning Award, the Mimico 2020 Revitalization Plan,
and the award-winning Downtown Ottawa Urban Design Strategy 2020. In the UK, he was
involved in the East Lancashire Housing Market Renewal Strategy, the Lower Don Valley Vision
& Regeneration Framework in Sheffield. Ross will be the lead planner and Project Manager,
acting as the day to day liaison between the client group and the consultant team.

Pascale Dionne, Associate, Urban Designer

Pascale has a background in architecture and extensive urban design experience. She is
currently working on a downtown plan for Vaughan, Ontario, and a streetscape master plan
for a section of Queen St. W. in Toronto. Past projects include several large-scale public sector
initiatives such as Waterfront Toronto’s East Bayfront and West Don Lands redevelopment
projects, currently being implemented. Pascale is fluent in French and English. Pascale will
lead the urban design elements of the project.

Michelle Taggart, Planner, LEED-AP

Michelle has a background in business, private sector development, and land use planning.
Her recent experience includes detailing a set of performance standards for tall buildings
in Toronto’s downtown, and preparing the Southwest Area Plan for London, Ont. As a LEED-
Accredited Professional, Michelle will assist in the various planning land use allocation
components of this assignment and advise on sustainability. Michelle will also assist in all
stakeholder consultation events. Michelle has capacity in both French and English.

Christine Stephens, Graphic Designer

Christine, a native of Sudbury, has a critical role as a graphic designer. Her work ensures
that project public consultation and communications pieces – including websites, postcards,
panels, brochures, newsletters, billboards and documentary films – are recognizable and
engaging. Christine will be involved in preparing communication materials for the project.

10 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

IBI GROUP
IBI Group was founded in 1974 and is a leading, international, Dylan Passmore, M.Sc.Pl.,
multi-disciplinary provider of a broad range of professional
services focused on the physical development of cities. The
Transportation Planner
Dylan has been involved in numerous studies related to cycling,
professional services provided by IBI include planning, design,
pedestrian, and transit planning, including the development of the
implementation, analysis of operations and other consulting
Greater Toronto and Hamilton Area’s Regional Transportation Plan
services. IBI’s professionals have a broad range of academic
for Metrolinx. He is currently working as the lead researcher for
backgrounds and experience in urban design and planning,
the Transportation Association of Canada’s Synthesis of Practices
architecture, civil engineering, transportation engineering,
for Implementing Active Transportation Strategies and a similar
traffic engineering, systems engineering, urban geography,
study for Transport Canada. For this project, Dylan will assist Brian
real estate analysis, landscape architecture, communications
and Norma in all tasks.
engineering, software development and many other areas of
expertise, all contributing to the areas in which IBI practices.
Don Loucks, B.A., B.Arch. Leed Ap,
Brian Hollingworth, P.Eng, Architect, Heritage Planner
Don has more than twenty years’ experience in design and
Director of IBI Group
planning of a wide range of new facilities as well as the adaptive
Brian has 15 years experience in the areas of integrated
re-use of a number of heritage and contextual buildings across
transportation and land use planning, traffic engineering and
Canada. His recent heritage preservation planning projects
parking. He has managed a wide variety of projects ranging
include Union Station, Toronto, the Yorkville Hazelton Heritage
from site traffic impact assessments to large Environmental
Conservation District Plan (Toronto), the Meaford Town Hall.
Assessments. Brian was the project manager for the Downtown
He won a Heritage Award for the Restoration 72 Duke Street –
Hamilton Transportation Master Plan and the Downtown Brantford
Saint John N.B. Don will lead the heritage analysis component
Master Plan, both of which were completed in conjunction with
of this project.
Urban Strategies. Brian has directed or managed downtown
parking studies for Kingston, Cambridge, Moncton, Halifax, St.
John’s, Peterborough, Port Hope and Picton. Brian is familiar with
Sudbury having recently managed the development of the City’s
traffic calming policy and a related pilot project. Brian will lead the
transportation related elements of this project.

Norma Moores, P.Eng.

Senior Transportation Engineer
Norma has 20 years of experience preparing trail and bikeway
master plans in numerous cities across Canada. Norma is
currently the project manager for TAC’s Synthesis of Practices for
Implementing Active Transportation Strategies, and is working on
cycling master plans for Burlington, ON and Albany, NY and the
trails, bikeway and pedestrian components of the Waterloo, ON
Transportation Master Plan. She contributed significantly to the
Ottawa Pedestrian Plan, one of the first such plans in Canada.
For this project, Norma will provide expertise on non-motorized
transportation issues.

Urban Strategies Inc. 11

Urban Marketing Collaborative /
J.C. Williams Group
With over three decades of global retail consulting experience, Rick Yallowega, B. Arch., Oaa, Mraic,
J.C. Williams Group provides clients in North America, Europe,
Asia, and the Middle East actionable strategies to help drive
Partner
Rick is a seasoned architect in having provided architectural
their business successfully while meeting their customer’s
leadership to the development of many of Sudbury’s architectural
needs. The company is based in Chicago, Toronto and Montreal.
projects such as Science North, Dynamic Earth, major
Urban Marketing Collaborative (UMC), a division of J.C.
developments at Cambrian College and Laurentian University such
Williams Group, offers a results-oriented marketing approach
as NORCAT and the Northern Ontario School of Medicine.
to urban revitalization projects that helps clients improve their
cities and towns. The UMC marketing approach identifies the
wants and needs of the client’s market - business people, Louis Bélanger, Bes, B. Arch., Oaa, Mraic,
shoppers, workers, residents, and visitors. Partner
Louis has practiced architecture in Northeastern Ontario for
John Archer, over twenty years and has been responsible for a wide variety of
projects in partnership with The City of Greater Sudbury, such as
Senior Consultant
the Multi-Use Recreation Centre Legacy Project, Northern Water
John Archer, Senior Consultant with Urban Marketing Collaborative
Sports Centre, Pioneer Manor, Bell Park, and the Hôpital régional
and J.C. Williams Group is actively involved in all manner of
de Sudbury Regional Hospital.
research, analysis, and recommendations related to retail real
estate work. Recent projects include the following: Downtown
Hamilto, Downtown London, ON, Downtown Winnipeg, Downtown
Calgary, Downtown Crossing, Boston, Downtown Edmonton,
Entrinsic Partners
Downtown Providence, Downtown Pittsburgh, Downtown Halifax,
Entrinsic is a new kind of consulting and services firm that
Berczy Village in Markham, and Downtown Colorado Springs. John
helps organizations and places promote their identity and
will lead the collection of market data, and develop the market
initiatives through social media. The firm’s focus is enabling
assessment for the Action Strategy.
businesses, not-for-profits, government agencies and places
to connect people, communities and organizations in powerful
new ways. Entrinsic’s unique team includes experts in
Yallowega Bélanger Architecture (YBA) research, strategy, design and social networking technology.
YBA is a leading full-service, bilingual architectural firm in
Northern Ontario, with a complement of nearly 30 professional,
Eli Singer,
technical and administrative support staff. YBA’S experience
with the City of Greater Sudbury spans its forty-four years of Principal
existence. The firm’s successful relationship with the City of Elis specializes in social media, branding, community building and
Greater Sudbury is due to its availability and responsiveness. disruptive innovation. He was part of a team that created branding
The firm’s knowledge of the Greater Sudbury and the Downtown and tourism communications programs for Greater Raleigh, NC,
culture enables them to propose an effective and creative Washington DC (Destination DC), and Canada’s Niagara Region.
approach to the strategic visioning process that makes His current clients include the Art Gallery of Ontario, The Ontario
optimum use of city, stakeholder and financial resources. YBA Chamber of Commerce, and through Social Media Group, Ford
will provide the local leadership required to ensure the success Motor Company and TVO.
of this assignment.

12 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

Urban Strategies Inc. 13
14 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY
Experience

The Urban Strategies team offers the City Downtown Revitalization, UK Experience
of Greater Sudbury a diverse team with an Urban Strategies has been playing an ongoing role in the urban
regeneration of several cities in Northern England. Joe Berridge acted
impeccable track record both nationally and
as project lead for all of these projects.
internationally in delivering complex planning
– In Manchester, Urban Strategies was initially appointed to advise on
projects. The decades of collective experience Master Planning in response to the 1996 bombing which devastated
embodied in this team include the design and the heart of Central Manchester. Urban Strategies has continued to
assist the city in re-discovering its riverfront and regenerating edge-
delivery of vision strategies, master plans,
of-center districts.
development frameworks and engagement
– In Central Salford, across the river from Manchester, Urban
processes for some of the most progressive and Strategies prepared a Strategic Regeneration Framework for this
innovative (as well as complex and contentious) industrial city. As part of its ongoing role in the implementation,
planning and design projects in the United States, Urban Strategies created detailed master plans of the priority
districts.
UK, Ireland, mainland Europe, the Caribbean
– Urban Strategies was appointed as an on-going strategic
and Canada. This section highlights our team’s
planning advisor to the Liverpool Vision Company, a body of public
experience in and capacity to drive this large- agencies and private sector representatives charged with developing
scale project forward. a new vision for the centre of Liverpool.

St. Louis Downtown and Waterfront Plan Brantford Downtown Master Plan
Urban Strategies led a Community Visioning exercise to establish
The St. Louis Development Corporation retained Urban Strategies
a master plan for how the downtown should evolve and continue
as part of a large, multi-disciplinary team to create a Downtown
to build on recent investments. The study provided the necessary
and Waterfront Plan to inject new life into the city. We developed
tools, such as design guidelines, regulatory changes, infrastructure
key strategies and priority actions for revitalization. We then
modifications and an implementation plan to guide private and
defined the major development and design initiatives and linked
public sector investment towards the realization of the master plan.
them to an overall budget and sources of funding. Joe Berridge
Ross Burnett was the project manager for this project with IBI Group
was the partner in charge of this project.
as sub-consultant. IBI were responsible for the development of
transportation and parking recommendations, shifting the balance
Ottawa Downtown Urban Design Strategy from an auto-focused environment to a more pedestrian-friendly
For this award-winning project, Urban Strategies led a multi- environment. This project recently won the 2009 Award of Excellence
disciplinary team in developing a comprehensive plan for the for City Planning, OPPI.
enhancement of the public realm and urban experience of
Canada’s National Capital. As both a visionary document and Mimico 20/20 Revitalization Action Plan
an action-oriented plan, the study established a new vision The goal of the Mimico 20/20: A Revitalization Action Plan was to bring
for Ottawa’s downtown core as a gracious destination for new forward the established Mimico Community Vision and Community
residential and commercial development, while articulating how Priorities through the creation of a conceptual development plan
to best achieve the vision through a series of area-wide and site- for the area. Urban Strategies led a three-day Mimico 20/20
specific design guidelines. Ross Burnett was the project manager Revitalization Charrette, a community event with almost 20 separate
for this project. public, sessions, attracting over 200 participants. Ross Burnett was
the project manager for this project.

Urban Strategies Inc. 13

Guelph Urban Design Action Plan, ON London Retail Revitalization Action Plan
Urban Strategies’ Urban Design Action Plan focuses on UMC conducted an extensive retail research program for the London
transforming retail nodes and corridors into urban villages, Downtown Business Association and participating developers.
sustainable design policies for employment areas and new UMC provided a strategy for the Retail Recruitment Committee
communities and campus/neighbourhood integration. We have that responds to the opportunities suggested by the research.
subsequently been retained to prepare a Downtown Secondary Plan. The London Downtown Business Association ran one of the most
successful retail recruitment programs in North America. John Archer
Youth Advisory Growth Plan Panel was a Senior Consultant on this project.
In 2007 and 2008, Urban Strategies was retained by the Ontario
Growth Secretariat to facilitate youth charrettes on the topic of Downtown Hamilton Transportation Plan
downtown growth planning as part of Places to Grow, Growth Plan IBI Group carried out the Downtown Transportation Master Plan
for the Greater Golden Horseshoe. Fifty young people aged 16 and as part of the “Putting People First” exercise. The study was an
17, from eight urban growth centres across the Greater Golden integrated land use/transportation study and a multi-disciplinary
Horseshoe, envisioned their downtowns 30 years in the future via effort involving several departments within the City of Hamilton.
activities such as participation on an online hub, completing on-site The study was conducted to satisfy the requirements for master
photo assignments, and joining two group workshops with 3-D foam plans under the Ontario Class Environmental Assessment Process
core modeling and photo stitching of entire streetscapes. for Municipal Roads Projects. Brian Hollingworth led this study.

Stratford Visioning, Stratford, PEI City Of Moncton Strategic Parking Study

Urban Strategies facilitated an intensive symposium to create a new IBI Group completed this study, the purpose of which was to identify
vision for the core area of Stratford, PEI. It featured a working design long term parking infrastructure requirements. The study provided
studio, focus group sessions, stakeholder interviews, a youth forum a comprehensive list of recommended actions aimed at integrating
and many public meetings and open houses, including a dynamic new parking supply with development, mitigating parking demand
physical model for hands-on visioning. The symposium culminated by initiating improvements to transit and active transportation
in a Core Area Plan Vision which will be used to develop a Secondary networks, improving information on parking and improving the
Plan, design guidelines and zoning for the area. management of parking within the City corporate structure. The
project was completed in parallel with the City’s Visioning Exercise.
Downtown Hamilton Strategy, Hamilton, ON
Urban Strategies’ strategy sought to strengthen and build upon Bell Park Master Plan, Sudbury
the city’s core assets. The Strategy called for substantial residential YBA were the prime consultants for this project, which serves
infill and intensification, extensive reinvestment in the public realm as a guide for the future development of Bell Park. The Plan
and the development of improved retail & entertainment districts identified a series of zones defined by distinctive physical
designed to bring people into the core. characteristics and/or special uses. YBA was also the
architect for the Dock Development at the Jim Gordon Walkway
Marketing Strategy, Saint John, NB and Science North.
UMC conducted a comprehensive study on Downtown Saint John
to recommend a marketing and promotion strategy for the city, the Northern Water Sports Centre, Sudbury
Central Business Development Corporation, and a downtown mall. YBA were the architects for this project, which is being conceived
The Action Plan identified the size, location, and characteristics of as a centre for aquatic excellence and will promote community
each market segment in order to recommend targeted promotions, access to the lake by non-motorized watercraft and enable Sudbury
media and business recruitment campaigns. UMC developed a to host international-level competitive water sport events.
business recruitment strategy identifying gaps in retail mix to be
corrected in light of current markets, tourism, and economic trends. Science North & Dynamic Earth, Sudbury
John Archer was a Senior Consultant on this project. YBA provided full architectural services for the original Science North
development, IMAX Theatre, Science North Planetarium and all
phases of Dynamic Earth. Dynamic Earth built on the successes of
the original design and created opportunities to manage the growing
number of large groups of visitors and diversify their experiences.

14 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY

Urban Strategies Inc. 15
 Yallowega
IBI J.C. Williams
Bélanger
Group Group
Architecture

16 Greater downtown sudbury VISION, PLAN & ACTION STRATEGY