Basics of Private and Public:: It Is Also Referred To As "Public Offering"

An IPO (initial public offering) is referred to a flotation, which an issuer or a company proposes to the public in the
form of ordinary stock or shares. It is defined as the first sale of stock by a private company to the public. They are
generally offered by new and medium-sized firms that are looking for funds to grow and expand their business.
It is also referred to as “public offering”
Basics of private and public:

Companies fall into two broad categories:
 Private
 public
A privately held company has fewer shareholders and its owners don’t have to disclose much information about the
company. Most small businesses are privately held, with no exceptions that large companies can be private too,
like Domino’s Pizza and Hallmark Cards being privately held. Shares of private companies can be reached through
the owners only and that also at their discretion. On the other hand, public companies have sold at least a portion of
their business to the public and thereby trade on an a stock exchange. This is why doing an IPO is referred to going
public.
Why go public?
The main reason for going public is to raise the good amount of cash through the various financial avenues that are
offered. Besides, the other factors include:
 Public companies usually get better rates when they issue debt due to increased scrutiny.
 As long as there is market demand, a public company can always issue more stock.
 Trading in the open markets means liquidity.
 Being Public makes it possible to implement things like employee stock ownership plans, which help to
attract top talent of the industry.
Factors to be considered before applying for an IPO:

There are certain factors which need to be taken into consideration before applying for Initial Public Offerings in India:
 The historical record of the firm providing the Initial Public Offerings
 Promoters, their reliability, and past records
 Products offered by the firm and their potential going forward
 Whether the firm has entered into a collaboration with the technological firm
 Project value and various techniques of sponsoring the plan
 Productivity estimates of the project
 Risk aspects engaged in the execution of the plan
General Terms involved in IPO:

Primary market: It is the market in which investors have the first opportunity to buy a newly issued security as in an
IPO.
Prospectus: A formal legal document describing the details of the company is created for a proposed IPO, also
making the investors aware of the risks of an investment. It is also known as the offer document.
Book building: It is the process by which an attempt is made to determine the price at which the securities are to be
offered based on the demand from investors.
Over-Subscription: A situation in which the demand for shares offered in an IPO exceeds the number of shares
issued.
Green shoe option: It is referred to as an over-allotment option. It is a provision contained in an underwriting
agreement whereby the underwriter gets the right to sell investors more shares than originally planned by the issuer
in case the demand for a security issue proves higher than expected.
Price band: Price band refers to the band within which the investors can bid. The spread between the floor and the
cap of the price band is not more than 20% i.e. the cap should not be more than 120% of the floor price. This is
decided by the company and its merchant bankers. There is no cap or regulatory approval needed for determining
the price of an IPO.
Listing: Shares offered in IPOs are required to be listed on stock exchanges for the purpose of trading. Listing
means that the shares have been listed on the stock exchange and are available for trading in the secondary market.
Flipping: Flipping is reselling a hot IPO stock in the first few days to earn a quick profit. The reason behind this is that
companies want long-term investors who hold their stock, not traders.
The process involved in IPO:

UNDERWRITING:
IPO is done through the process called underwriting. Underwriting is the process of raising money through debt or
equity.
The first step towards doing an IPO is to appoint an investment banker. Although theoretically a company can sell its
shares on its own, on realistic terms, the investment bank is the prime requisite. The underwriters are the middlemen
between the company and the public. There is a deal negotiated between the two.
E.g. of underwriters: Goldman Sachs, Credit Suisse and Morgan Stanley to mention a few.
The different factors that are considered with the investment bankers include:
 The amount of money the company will raise
 The type of securities to be issued
 Other negotiating details in the underwriting agreement
The deal could be a firm commitment where the underwriter guarantees that a certain amount will be raised by
buying the entire offer and then reselling to the public, or best efforts agreement, where the underwriter sells
securities for the company but doesn’t guarantee the amount raised. Also to off shoulder the risk in the offering, there
is a syndicate of underwriters that is formed led by one and the others in the syndicate sell a part of the issue.
FILING WITH THE SEBI:

Once the deal is agreed upon, the investment bank puts together a registration statement to be filed with the SEBI.
This document contains information about the offering as well as company information such as financial statements,
management background, any legal problems, where the money is to be used etc. The SEBI then requires cooling off
period, in which they investigate and make sure all material information has been disclosed. Once the SEBI approves
the offering, a date (the effective date) is set when the stock will be offered to the public.
RED HERRING:
During the cooling off period, the underwriter puts together there herring. This is an initial prospectus that contains all
the information about the company except for the offer price and the effective date. With the red herring in hand, the
underwriter and company attempt to hype and build up interest for the issue. With the red herring, efforts are made
where the big institutional investors are targeted (also called the dog and pony show).
As the effective date approaches, the underwriter and the company decide on the price of the issue. This depends on
the company, the success of the various promotional activities and most importantly the current market conditions.
The crux is to get the maximum in the interest of both parties.
Finally, the securities are sold on the stock market and the money is collected from investors.
How does IPO work in India:

The IPO process starts when the company lodges a registration declaration in accordance with SEBI. The entire
listing declaration is then studied by the SEBI. This is followed by the prelude brochure proposed by the sponsor and
then an authorized catalog prior to the share offering. The value and time of the IPO are then determined.
Applying for an IPO in India:

When a firm proposes a public issue or IPO, it offers forms for submission to be filled by the shareholders. Public
shares can be bought for a limited period only. The submission form should be duly filled up and submitted by cash,
cheque or DD prior to the closing date, in accordance with the guidelines mentioned in the form.

Basics of Private and Public:: It Is Also Referred To As "Public Offering"

Uploaded by

Copyright:

Available Formats

Basics of Private and Public:: It Is Also Referred To As "Public Offering"

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Basics of Private and Public:: It Is Also Referred To As "Public Offering"

Uploaded by

Copyright:

Available Formats

An IPO (initial public offering) is referred to a flotation, which an issuer or a company proposes to the public in the

It is also referred to as “public offering”

Basics of private and public:

 Trading in the open markets means liquidity.

Factors to be considered before applying for an IPO:

 Products offered by the firm and their potential going forward

 Project value and various techniques of sponsoring the plan

 Productivity estimates of the project

 Risk aspects engaged in the execution of the plan

General Terms involved in IPO:

The process involved in IPO:

 Other negotiating details in the underwriting agreement

FILING WITH THE SEBI:

How does IPO work in India:

Applying for an IPO in India:

You might also like