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DARAZ Introduction of The Company

Daraz is an e-commerce company in Bangladesh that provides an online marketplace for buyers and sellers. As Bangladesh develops technologically and more people gain internet access, the e-commerce sector is growing. Daraz follows the business model of companies like Amazon, allowing customers to purchase goods and services online from sellers on its platform. Currently, Daraz is the largest e-commerce company in Bangladesh and aims to take advantage of the country's growing online marketplace.

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73 views1 page

DARAZ Introduction of The Company

Daraz is an e-commerce company in Bangladesh that provides an online marketplace for buyers and sellers. As Bangladesh develops technologically and more people gain internet access, the e-commerce sector is growing. Daraz follows the business model of companies like Amazon, allowing customers to purchase goods and services online from sellers on its platform. Currently, Daraz is the largest e-commerce company in Bangladesh and aims to take advantage of the country's growing online marketplace.

Uploaded by

Hamja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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DARAZ Introduction of the company:

The term “E-commerce” refers to any type of business or commercial transactions or ideas that
includes the transmission of information from one end to another end through the internet. The
main objective of e-commerce is buying and selling of products or services over electronic network
which is associated with a range of process such as network & internet applications, data
interchange, electronic mail and World Wide Web.
Nowadays, in the era of digitalization, due to hi-tech everything is possible to buy or sell through
online by setting at home which makes our life easier. With a rapid growth of technology,
ecommerce is booming to gain more productivity, efficiency and effectiveness from the business.
People always want to save their time and money and e-commerce offers a platform where both
the most important things can be saved. Moreover, online is now considered as a marketplace
where people can buy and sell their products rather than visiting physical marketplace.
Bangladesh, a developing country, is considered as one of the human resourceful countries in the
world which attracts a lot of marketers to offer their products and services. Deficiency of
technology is the main challenge for the people of Bangladesh which deprived them from many
modern facilities and as most of the Bangladeshi people do not have the technical know-how so it
became a great challenge for the online marketers. However, it is a good initiative form the
Government of Bangladesh to provide internet across the country by 2020 which will expand the
e-commerce sector drastically in Bangladesh.
In terms of online marketplace, now Daraz is competing with Amazon, Flip kart, OLX and many
other renowned online companies. Bangladesh is one of the biggest scopes for online marketplace.
Overall, if we consider the business model then people have some knowledge about Amazon
business operations where buyers meet sellers demand through goods and services.
In Bangladesh, Daraz is one of the five ventures of Rocket Internet GmbH which follows the
strategies of the successful internet ventures. The management Daraz.bd imitates their strategies
in Bangladesh those are practiced in USA or Germany. Till now unlike other E-Commerce portals,
Daraz Bangladesh Limited is strictly providing Business to Consumer type operations in
Bangladesh.

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