PROJECT REOPRT ON HINDUSTAN COLA-COLA PRIVATE LIMITED

INTERNSHIP REPORT ON

“ORGANISATION STUDY OF HINDUSTAN COCA-COLA BEVERAGES PVT. LTD”

By

Syeda Gazala

[4GM18MBA40]

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfilment of the requirements of the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Internal guide External guide

DEPARTMENT OF MANAGEMENT STUDIES (MBA)

GMIT INSTITUTE OF TECHNOLOGY

DAVANGERE

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PROJECT REOPRT ON HINDUSTAN COLA-COLA PRIVATE LIMITED

DECLARATION
I Syeda Gazala, hereby declare that the Project report
entitled

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PROJECT REOPRT ON HINDUSTAN COLA-COLA PRIVATE LIMITED

ACKNOWLEDGEMENT
Presentation, inspiration and motivation have always played a key role in
the success of any venture. I owe a great many thanks to a great many people
who helped and supported me during the four weeks of project.
I take this opportunity to thank our beloved principle, Dr. P Prakash, for
providing excellent infrastructure such as world class library and internet
facilities, books and national as well as international level journals for reference.
I express my sincere gratitude to our honourable Director, Dr. B
Bakkappa, Department of Studies in Management, for the encouragement,
moral support and unstinted co-operation in completing work.
My sincere thanks to my Internal Guide, Chaitra , Assistant
professor Department o Studied in Management, GMIT, Davangere, for being
constant support, encouragement and making corrections giving guidelines in
preparing project report during my Four weeks of internship.
The project would have been impossible without the support of my
External guide, Mr. , ,
Hindustan Coca-Cola Beverages Private Limited, Bengaluru, for giving me an
opportunity to do my project in the Company.
I would like to extend my thanks to all other faculty members of the
Department of Studies in Management, GMIT who helped me for this project
report.
Last but not the least I am thankful to almighty, my parents, friend and all
those who willingly volunteered to lend a helping hand when it needed most.

Date: Syeda Gazala

Place: Davangere. USN: 4GM18MBA40

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TABLE OF CONTENTS
SI CHAPTER SEQUENCE PARTICULARS PAGE
NO NO
1
ACKNOWLEDGEMENT
INITIAL PAGES 2
1 TABLE OF CONTENT
OF THE 3
INTERSHIP LIST OF TABLES
4
REPORT LIST OF GRAPHS
5
LIST OF FIGURES
6
EXECUITVE SUMARRY
1.1
2 CHAPTER 1 Introduction about the
Internship
INTRODUCTION

1.3
Industry profile

3 CHAPTER 2 2.1
Background of the company
ORGANIZATION 2.2
Nature of the Business
PROFILE
2.3
Vision, Mission and quality
policy
2.4 Product Profile
2.5 Ownership Pattern
2.6 Awards and Achievements
2.7 Certificate

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PROJECT REOPRT ON HINDUSTAN COLA-COLA PRIVATE LIMITED

CHAPTER 1
INTRODCUTION
1.1 INTRODUCTION ABOUT THE INTERNSHIP
An Internship is a part in the post-graduation education program of VTU,
MBA. Internship is an integral part of the student curriculum, and an initiative
to bridge a gap between academics and industry. It sensitizes the student to the
corporate behaviour. And familiarizes them with corporate culture.
Internship for the Professional Careers are similar in some ways, but not
as rigorous as apprenticeship for professionals, trade, and vocational jobs.
Typically, internship consisting of an exchange of services for experiences
between the intern and the organisation. Internship are used to determine if the
internals skill has an interest in that field after the real-life experience. In
addition, the internship can be used to create a professional network that can
assist with letters of recommendations or lead to future employment
opportunities. The benefit of bringing an intern into the full employment is that
they are already familiar with the company. Internship provide current college
students the ability to participate in field of their choice to receive hands on
learning about a particular future career, preparing them for full time work. The
present internship training is a partial fulfilment of MBA program which is under
taken before the commencement of 3rd semester at “Hindustan Coca-Cola
Beverages Pvt, ltd.

1.3 INDUSTRY PROFILE

A BRIEF INSIGHT - THE FMCG INDUSTRY IN INDIA
Fast Moving Consumer Goods (FMCG), also known as Consumer Package
Goods (CPG) are products that have a quick turnover and relatively low cost.

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Consumers generally put less thought into the purchase of FMCG than they do
for other products.
The Indian FMCG industry witnessed significant changes through the
1990s. Many players had been facing severe problems on account of increased
competition from small and regional players and from slow growth across its
various product categories. As a result, most of the companies were forced to
revamp their product, marketing, distribution and customer service strategies to
strengthen their position in the market.
By the turn of the 20th century, the face of the Indian FMCG industry had
changed significantly. With the liberalization and growth of the Indian economy,
the Indian customer witnessed an increasing exposure to new domestic and
foreign products through different media, such as television and the Internet.
Apart from this, social changes such as increase in the number of nuclear families
and the growing number of working couples resulting in increased spending
power also contributed to the increase in the Indian consumers' personal
consumption. The realization of the customer's growing awareness and the need
to meet changing requirements and preferences on account of changing lifestyles
required the FMCG
producing companies to formulate customer-centric strategies. These
changes had a positive impact, leading to the rapid growth in the FMCG industry.
Increased availability of retail space, rapid urbanization, and qualified manpower
also boosted the growth of the organized retailing sector.
HLL led the way in revolutionizing the product, market, distribution and
service formats of the FMCG industry by focusing on rural markets, direct
distribution, creating new product, distribution and service formats. The FMCG
sector also received a boost by government led initiatives in the 2003 budget such
as the setting up of excise free zones in various parts of the country that witnessed
firms moving away from outsourcing to manufacturing by investing in the zones.

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Though the absolute profit made on FMCG products is relatively small,

they generally sell in large numbers and so the cumulative profit on such products
can be large. Unlike some industries, such as automobiles, computers, and
airlines, FMCG does not suffer from mass layoffs every time the economy starts
to dip. A person may put off buying a car but he will not put off having his dinner.
Unlike other economy sectors, FMCG share float in a steady manner
irrespective of global market dip, because they generally satisfy rather
fundamental, as opposed to luxurious needs. The FMCG sector, which is growing
at the rate of 9% is the fourth largest sector in the Indian Economy and is worth
Rs.93000 cr. The main contributor, making up 32% of the sector, is the South
Indian region. It is predicted that in the year 2010, the FMCG sector will be worth
Rs.143000 cr. The sector being one of the biggest sectors of the Indian Economy
provides up to 4 million jobs. (Source: HCCBPL, Monthly Circular).

A BRIEF INSIGHT - BEVERAGE INDUSTRY IN INDIA

In India, beverages form an important part of the lives of people. It is an
industry, in which the players constantly innovate, in order to come up with
better products to gain more consumers and satisfy the existing consumers.

Fig 2.0 BEVERAGES IN INDIA

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The beverage industry is vast and there are various ways of segmenting it, so as
to cater the right product to the right person. The different ways of segmenting
it as follows:
 Alcoholic, non-alcoholic and sports beverages.
 Natural and Synthetic beverages.
 In-home consumption and out of home on premises consumption.
 Age wise segmentation i.e. beverages for kids, for adults and for senior
citizens.
 Segmentation based on the amount of consumption i.e. high levels of
consumption and low levels of consumption.

If the behavioural patterns of consumers in India are closely noticed, it could be

observed that consumers perceive beverages in two different ways i.e.
beverages are a luxury and that beverages have to be consumed occasionally.
These two perceptions are the biggest challenges faced by the beverage
industry. In order to leverage the beverage industry, it is important to address
this issue so as to encourage regular consumption as well as and to make the
industry more affordable.
Four strong strategic elements to increase consumption of the products of the
beverage industry in India are:

 The quality and the consistency of beverages needs to be enhanced so

that consumers are satisfied and they enjoy consuming beverages.
 The credibility and trust need to be built so that there is a very strong and
safe feeling that the consumers have while consuming the beverages.
 Consumer education is a must to bring out benefits of beverage
consumption whether in terms of health, taste, relaxation, stimulation,
refreshment, well-being or prestige relevant to the category.
 Communication should be relevant and trendy so that consumers are able
to find an appeal to go out, purchase and consume.
 The beverage market has still to achieve greater penetration and also a
wider spread of distribution. It is important to look at the entire beverage

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market, as a big opportunity, for brand and sales growth in turn to add up
to the overall growth of the food and beverage industry in the economy.

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CHAPTER 2
ORGANIZATION PROFILE
2.1 INTRODUCTION ABOUT THE COMPANY
Coca-Cola, the product that has given the world its best-known taste was born
in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading
manufacturer, marketer and distributor of non-alcoholic beverage concentrates
and syrups, used to produce nearly 400 beverage brands. It sells beverage
concentrates and syrups to bottling and canning operators, distributors,
fountain retailers and fountain wholesalers. The Company’s beverage products
comprise of bottled and canned soft drinks as well as concentrates, syrups and
not-ready-to-drink powder products. In addition to this, it also produces and
markets sports drinks, tea and coffee. The Coca- Cola Company began building
its global network in the 1920s. Now operating in more than 200 countries and
producing nearly 400 brands, the Coca-Cola system has successfully applied a
simple formula on a global scale: “Provide a moment of refreshment for a small
amount of money- a billion times a day.”
The Coca-Cola Company and its network of bottlers comprise the most
sophisticated and pervasive production and distribution system in the world.
More than anything, that system is dedicated to people working long and hard
to sell the products manufactured by the Company. This unique worldwide
system has made The Coca-Cola Company the world’s premier soft-drink
enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more
than any other consumer product, has brought pleasure to thirsty consumers
around the globe. For more than 115 years, Coca-Cola has created a special
moment of pleasure for hundreds of millions of people every day.
The Company aims at increasing shareowner value over time. It accomplishes
this by working with its business partners to deliver satisfaction and value to
consumers through a worldwide system of superior brands and services, thus

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increasing brand equity on a global basis. They aim at managing their business
well with people who are strongly committed to the Company values and culture
and providing an appropriately controlled environment, to meet business goals
and objectives. The associates of this Company jointly take responsibility to
ensure compliance with the framework of policies and protect the Company’s
assets and resources whilst limiting business risks.

1.4 HISTORY OF THE COMPANY

Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in
the year1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a
three-legged brass kettle in his backyard. He first “distributed” the product by
carrying it in a jug down the street to Jacob’s Pharmacy and customers bought
the drink for five cents at the soda fountain. Carbonated water was teamed with
the new syrup, whether by accident or otherwise, producing a drink that was
proclaimed “delicious and refreshing”, a theme that continues to echo today
wherever Coca-Cola is enjoyed.
Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested
the name and penned “Coca-Cola” in the unique flowing script that is famous
worldwide even today. He suggested that “the two Cs would look well in
advertising.” The first newspaper ad for Coca-Cola soon appeared in The Atlanta
Journal, inviting thirsty citizens to try “the new and popular soda fountain drink.”
Hand-painted oil cloth signs reading “Coca-Cola” appeared on store awnings,
with the suggestions “Drink” added to inform passers-by that the new beverage
was for soda fountain refreshment.
By the year 1886, sales of Coca-Cola averaged nine drinks per day. The
first year, Dr.Pemberton sold 25 gallons of syrup, shipped in bright red wooden
kegs. Red has been a distinctive colour associated with the soft drink ever since.
For his efforts, Dr.Pemberton grossed $50 and spent $73.96 on advertising. Dr.
Pemberton never realized the potential of the beverage he created. He gradually
sold portions of his business to various partners and, just prior to his death in
1888, sold his remaining interest in Coca-Cola to Asa G. Candler, an
entrepreneur from Atlanta. By the year 1891, Mr. Candler proceeded to buy

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additional rights and acquire complete ownership and control of the Coca-Cola
business. Within four years, his merchandising flair had helped expand
consumption of Coca-Cola to every state and territory after which he liquidated
his pharmaceutical business and focused his full attention on the soft drink. With
his brother, John S. Candler, John Pemberton’s former partner Frank Robinson
and two other associates, Mr. Candler formed a Georgia corporation named the
Coca-Cola Company. The trademark “Coca-Cola,” used in the marketplace since
1886, was registered in the United States Patent Office on January 31, 1893.The
business continued to grow, and in 1894, the first syrup manufacturing plant
outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago,
Illinois and Los Angeles, California, the following year. In 1895, three years after
The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual
report to shareowners that “Coca-Cola is now drunk in every state and territory
in the United States. ”As demand for Coca-Cola increased, the Company quickly
outgrew its facilities. A newbuilding erected in 1898 was the first headquarters
building devoted exclusively to the production of syrup and the management of
the business. In the year 1919, the Coca-Cola Company was sold to a group of
investors for $25 million. Robert W. Woodruff became the President of the
Company in the year 1923 and his more than sixty years of leadership took the
business to unsurpassed heights of commercial success, making Coca-Cola one
of the most recognized and valued brands around the world.
2.1 BACKGROUND OF THE COMPANY
The story of Coca-Cola begins over 100 years ago in a backyard of Atlanta,
George, USA. The Coca-Cola Company is an American ancient international
beverage corporation and producer, retailer and vendor of non-alcoholic
beverage focuses and syrups, which is headquartered in Atlanta, Georgia. The
name Coca-Cola was suggested by Dr. Pemberton’s bookkeeper and friend,
Frank Robinson, who also penned the name Coca-Cola in the flowing script that
is famous today.
The Company is best known for its flagship product Coca-Cola, invented
in 1886 by pharmacist John Smyth Pemberton in Columbus, Georgia. The Coca-
Cola formulary and brand were accepted in 1889 by Asa Griggs Candler

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(December 30,1851-March 12, 1929), who combined The Coca-Cola in 1892.

According to the 2005 yearly report of the company vends beverage products in
more than 200 countries and was recognised as the No 1 global brand in 2020.
In 1981 a local entrepreneur named Asa Candler acquired the secret of
Coca-Cola formula from Dr. Pemberton for $2300. Candler incorporated the
Coca-Cola company and registered the Coca-Cola trademark with the U.S patent
office. Asa Chandler personally oversaw the mixing of every drop of syrup and
the secret formula, dubbed “7X” because of its secret ingredients, was only
shared with a few of his moral trusted associates.
Coca-Cola company is being graded #1 non-alcoholic infusion company,
as well as one of the world’s most noticeable brands. The Coca-Cola Company is
residence to 200 billion-dollar varieties, including four of the top four
nourishment drinks. With the world’s most significant refreshment distribution
system. Since 1920, Coca-Cola has been an openly operated company. The logo,
bottle design and brand image are universally recognizable.

2.2 HISTORY OF BUSINESS

The beverage industry refers to the industry that produces drinks, in
particularly ready to drink beverages. Beverages production can vary greatly
depending on the beverage being made. ManufacturingDrinks.com explains
that, “bottling facilities differ in the types of bottling lines they operate and the
type of products they can run. Other bits of required information include the
knowledge of if said beverage is canned or bottled, hot-fill or cold-filled, and
natural or conventional. Innovations in the beverage industry, catalyst by
requests for non-alcoholic beverages, include: beverage plants, beverage
processing, and beverage packing.
Coca-Cola Company has two types of ownership: Public shareholdings
and institutional shareholding. The Coca-Cola company is a public company that
trades its shares on the New York stock Exchange, and its stock is owned by
thousands of shareholders and investors around the world. These shareholders
own about 5million shares which represent 24.6% of the company’s total shares.
In institutional shareholdings, the Coca-Cola company is owned by FEMSA. It

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owns about 10million shares, which compromises roughly 50% of the company’s
total shares. The other institution owns. Coca-Cola is a chain of wholly owned
Coca-Cola brand name. The subsidiary companies own about 6 million shares
and represented 36% of the total shares.

2.3 PRODUCTS RPOFILE

1.Coca-Cola

In India Coca-Cola was leading soft drink till 1977 when Government
policies necessities its departure. Coca-Cola made its return to the country
in1993 and made significant investments to ensure that the beverage is
available to more and more people, even in remote and inaccessible parts of the
nations.

Glass Pet Can Fountain

200ml, 500ml, 750ml. 330ml Various size
300ml. 2.25lt, 1.25lt.
Product Name: Coca-Cola, Sweetened Carbonated Drink
Definition: Non-alcoholic beverage containing treated water, sugar, and
other permitted food ingredients and additives with carbon di oxide.

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Physical properties: Dark black clear liquid with characteristic odour,

taste and with colour flavour.
Nutritional Information: Energy- 4Kcal
Carbohydrate- 11g
Sugar- 11g
Protein- 0.0g
Fat- 0.0g
INGREDIANTS: Carbonate water, sugar, Acidity Regulatory (338), Caffeine
contains permitted natural colour(150d) and Added Flavours (Natural
Flavouring substances).
2. THUMS UP

Thums up is a leading sparkling soft drink and most trusted brand in India.
Originally introduced in 1977, Thums up was acquired by the Coca-Cola
Company in 1993. Thums up is known for its strong, fizzy taste and it confident,
mature and uniquely masculine attitude. This brand clearly seeks to separate
the men from the boys.
Glass Pet Can Fountain
200ml, 300ml. 500ml, 330ml. Various size
750ml, 2.25L,
1.25lt.
Product name: Thums Up sweetened, Carbonated Soft drink
Definition: Non-alcoholic beverage containing treated water, sugar,
flavourings’ and other permitted food ingredients and additives with Carbon di
oxide.

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Physical properties: Dark black Clear liquid with Characteristics odor,

taste and with cola flavour.
Nutritional Information: Energy-10Kcal
Carbohydrate- 10g
Protein-0.0g
Fat-0.0g
Ingredients: Carbonated water, sugar, acidity regulator(E338), Caffeine, natural
colour(150d) and added flavours (“natural, nature identical and artifice
flavouring substances”).
3. LIMCA

Limca was introduced in 1971 in India. Limca has remained as the No.1
sparkling drink in the cloudy lemon segment. The success formula is the sharp
fizz and lemoni bite combined with single minded proposition of the brand as
the provider of “Freshness”.
Glass Pet Can Fountain
200ml, 300ml 500ml, 750ml, 330ml Various size
2.25L. 1.25lt.
Product name: Limca Sweetened carbonated drink
Definition: Non-alcoholic beverage containing treated water, sugar,
flavourings’ and other permitted food ingredients and additives with Carbon di
oxide.
Physical properties: Liquid with cloudy appearance characteristics odor,
taste and colour with lemon flavour.
Nutritional Information: Energy- 44Kcal
Carbohydrate-11g

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Suagr-11g
Protein-0.0g
Fat- 0.0g
Ingredients: Carbonated water, Sugar, Acidity Regulators9330,331),
Stabilizers (414,471), Preservative (221). Contains Added Flavours (Natural &
and Nature- Identical flavouring, Substances (Lemon Flavour).
4. FANTA

Fanta entered Indian market in the year 1993. Over the years Fanta has
occupied a strong market place and is identified as “The Fanta Catalyst”.
Perceived as a fun youth brand Fanta stands for its vibrant colour, tempting taste
and bubbles that not just uplifts feelings but also helps free spirit thus
encouraging one to indulge in the moment. This positive imagery is associated
with happy. Cheerful and special times with friends.
Glass Pet Can Fountain
200ml, 300ml 500ml, 750ml, 330ml Various size
2.25L, 1.25lt
Product Name: Fanta sweetened carbonated soft drink
Definition: Non-alcoholic beverage containing treated water, sugar,
flavourings’ and other permitted food ingredients and additives with Carbon di
oxide.
Physical properties: orange colour liquid with characteristics odor, taste
and with orange flavour.
Nutritional information: Energy – 52Kcal
Carbohydrate - 13g
Sugar- 13g

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Protein-0.0g
Fat-0.0g
Ingredients: Carbonated Water, sugar, Acidity Regulatory (330),
Stabilizers (414,445), Preservative (221). Contains Permitted synthetic, Food
Colour 9110) And Added Flavours (Natural & Nature- Identical Flavouring
Substances).
5. SPRITE

Sprite a global leader in the lemon lime category is the second largest
sparkling beverage brand in India. Launched in 1999, Sprite with its cut-thru
perspective has managed to be a true teen icon.
RGB Pet Can Fountain
200ml, 500ml, 750ml, 300ml. Various size
300ml. 2.25L,1.25lt.
Product Name: Sprite sweetened carbonated soft drink
Definition: Non-alcoholic beverage containing treated water, sugar,
flavourings’ and other permitted food ingredients and additives with Carbon di
oxide.
Physical properties: Clear colourless liquid with lemon flavour
Nutritional information: Energy- 48Kcal
Carbohydrate- 12g
Sugar-12g
Protein- 0.0g
Fat- 0.0g
Ingredients: Carbonated water, High Fructose Corn syrup, Citric acid, It
Has a crisp, clean taste that really quenches your thirst.

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6. KENLY

The importance of water can never be understood. Particularly in a nation

such as India where water governs the lives of the millions, be it as a part of
everyday ritual or as the monsoon which gives life to the sub-continent. Kinley
water comes with the assurance of safety from the Coca-Cola company.
Available in PET 500ml and 1lt, 2lt.
Product Name: Kinley- packaged Drinking water.
Definition: Packaged drinking water as 14543.
Ingredients Used: Treated water, Minerals like sodium and magnesium.
Physical properties: Liquid with clear appearance and having no
characteristic odor and taste.
Nutritional information: Sodium: 0.3mg
Magnesium: 0.1mg
7. KINLEY SODA

Kinley soda is another product of Coca-Cola where soda is manufactured

which comes under the category of mixtures in the product line. Launched in
2002. Kinley soda today is no.1 national soda brand.
• RGB: 300ml

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• PET: 750ml, 1.25ml.

Product name: Kinley soda Carbonated water.
Definition: Treated water with permitted salts.
Physical properties: Liquid with clear appearance and having
characteristics odor and Taste.
Nutritional Information: Sodium- 0.3g
Magnesium- 0.1g
Protein- 0.0g
Fat-0.0g

8. MAAZA

Maaza was introduced in late 1970’s. Maaza has today come to symbolize
the very spirit of mangoes. Universally loved for its taste, colour, thickness and
wholesome properties. Maaza is the mango lover’s first choice.

RCB Pet Pocket Maaza

200ml, 250ml 600ml, 1.2L. 200ml

2.5 EXISTING COCA COLA PRODUCT AS FOLLOWS:

1. COCA COLA
2. THUMPS UP
3. DIET COK
4. FANTA
5. SPRITE

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6. MAAZA
7. KINELY CLUB SODA
8. GEORGIA GOLD
9. KINELY MINERAL WATER
10. LIMCA
11. SPRITE ICE
12. MINUTE MIND
OWNERSHIP PATTERN:
• Christina Ruggiero, CEO- HCCBPL.
• Shukla Wassan, Executive Director- Legal & Corporate affairs, South
Asia.
• Harsh Kumar Bhutani, Chief Financial Officer- HCCB & Finance head-
Region south Asia.
• Dinesh Jadhav, senior Vice President- Supply Chain.
• Seema Nair, Executive Director- Human Resources.
• Gaurav Khosla, senior VP- Strategic partner
• Prasanna Borah, Chief Information Officer
• Kamlesh Kumar Sharma, Chief Communications Officer
• Ashish Pingle, Head- Business Transformation
•Lagan Shastri, senior VP- Strategy and Commercial
The Coca-Cola Company has two types of ownership: Public shareholdings
and institutional shareholding. The Coca-Cola company is a public company that
trades its shares on the New York stock Exchange, and its stock is owned by
thousands of shareholders and investors around the world. These shareholders
own about 5million shares which represent 24.6% of the company’s total shares.
In institutional shareholdings, the Coca-Cola company is owned by FEMSA. It
owns about 10million shares, which compromises roughly 50% of the company’s
total shares. The other institution owns. Coca-Cola is a chain of wholly owned

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Coca-Cola brand name. The subsidiary companies own about 6 million shares
and represented 36% of the total shares.

2.8 VISION, MISSION, QUALITY POLICY.

MISSION:
Our roadmap starts with our mission, which is enduring. It declares our
purpose as a Company and serves as the standard against which we weigh our
actions and decisions.
• To refresh the world.
• To inspire moments of optimism and happiness.
• To create value and make a difference.
VISION:
Our vision guides every aspect of our business by describing what we need
to accomplish in order to continue achieving sustainable, quality growth.

People Be a great place to work where Planet Be a responsible citizen that makes a
people are inspired to be the best they difference by helping build and support
can be sustainable communities

Portfolio Bring to the world a portfolio Profit Maximize long-term return to share
of quality beverage brands that anticipate owners while being mindful of our overall
and satisfy people’s desires and needs responsibilities

Partners Nurture a winning network of Productivity Be a highly effective, lean and

customers and suppliers, together we fastmoving organization
create mutual, enduring value
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QUALITY POLICY: What we do, we do effectually.

To ensure customer delight, we commit to quality in our

thoughts, deeds, and actions by continually improving our processes.

…. Every time

This policy is understood and communicated within the organisation

and it is for continuing the suitability.

 Quality Measures (QM)

 System Line Efficiency (SLE)
 Consumer Concerns (CRC)
 Water Usage Ratio (WUR)
 Total Safety Index (TSI) and Total Environmental Index (TEI)
 Food Safety Index Assessment and 100% Compliance on Legal and
regulatory Requirements.
 GMP Score
 Total Product Management
 Supplier Performance Management
 Incident Management and Crisis Resolution

We pledge to devote all our resources at our disposal to

successful establish, implement and improve our quality management system.

FUTURE GROWTH AND PROSPECTUS:

Coca-Cola growth potential is very attractive. Expectation from 19 analyst is

certainly positive, with earnings estimated to shoot up from current levels of
$0.966 to $1,991 over the next couple of years. This indicates a relatively solid
earnings per share growth rate of 106.06% over the next few years, which is an
optimistic outlook in the near term.

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Earning Forecast Growth

9.00%

8.00%

7.00%

6.00%

5.00%

4.00%

3.00%

2.00%

1.00%

0.00%
Dec-20[7.87%] Dec-21[6.87] Dec-22[8.42%] Long Term 5yr[7.09]

Over the next five years the analyst, that the follow the company are expecting
it to growth earning at an average annual growth rate of 6.89%. This year,
analyst forecasting earnings increase of 0.67% over last year. Analysts expect
earnings growth next year of 7.87% over this year’s forecasted earnings.

In future time period even, rural areas peoples should identify by all the peoples
in our country and face the competitors by giving CSR to the society etc.

WORKFORCE MODEL

The company has 2 mega Greenfield bottling plants for filing

drinks located at village Manipur, District Fatehagarh Sahib (Punjab) and
village Katha, Bidadi District solan (HP)

 Treating water.
 Compounding ingredients.
 Carbonating product.

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PROJECT REOPRT ON HINDUSTAN COLA-COLA PRIVATE LIMITED

 Filling product.
 Packing.

Awards:

1. The Bidadi plant of Hindustan Coca-Cola Beverages (HCCB) has been

awarded a five-star rating by the Confederation of Indian Industry (CII),
Environment Health and safety Award 2107.

2. HCCB emerged the winner from among the 138 manufacturing industries.

3. 2014 U.N. Women’s Empowerment Principles Leadership Award

4. Award for Corporate Excellence (Secretary of State)

5. 2014 Industry Champion of the Year Award (Sustainable Bio Award)

6. 2014 Best Global Iniatives for Women’s Economic Empowerment (5by20

program)

Achievements:

1.Provided empty drums to various organisations.

2. Reduced water consumption by over 18 million gailons.

3. Implemented a recycling program that captures over 98% of all waste

generated.

4. Reduced electricity bill by over $200,000 in 2012 by installing skyline and

energy efficient lightning, and by modifying the air and ammonia compressor
system to run at top efficiently.

certificate

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PROJECT REOPRT ON HINDUSTAN COLA-COLA PRIVATE LIMITED

CHAPTER 3
MCKENSY’S 7S FRAMEWORK
AND POTER’S FIVE FORCE
MODEL

pg. 27