Market Survey Results and Discussion: BSHRM 3-1 Lab A

Central Luzon State University
College of Home Science and Industry

Department of Hospitality and Tourism Management
Bachelor of Science in Hotel and Restaurant Management
Market Survey Results and Discussion

This chapter shows and discusses the market survey results and discussion conducted
among students, employed and unemployed respondents. Each figures narrates the
result________________________________
Victoria, Jethro S.
Capparo, Jhenelyn
Cahido, Christian Bryan
Caluza, Adam Joshua
BSHRM 3-1 Lab A.
Ms. Marie Jel D. Bautista

Instructor
Gender of the Respondents
45%
55%
Male 45% Female 55%
Figure 1. Gender of the Respondents

Out of 100 respondents, 55% of them were female and 45% were male
Figure 2. Age
Age of the Respondents
7%
12%
43%
35%
Age 18-20 - 43% Age 21-30-35% Age 31-40-12% Age 41-50-7% Age 51 and above- 3%
of
the Respondents
Figure 2 shows the different age range of the respondents, 43% of them were in the
age of 18-20 years old, 35% are between 21-30 years old, 12% were 31-40 years old, 7%
were 41-50 years old and 3% were 51 years old and above.
Civil Status
4%
19%
77%
Single-77% Married- 19% Widowed- 0 Seperated 4%
Figure 3. Civil Status of Respondents

Figure 3.In this figure 77% of respondents are single, followed by 19% of married
respondent and lastly, there are 4% of respondents are separated.
Student
10%
14%
76%
Junior High School- 10% Senior High School- 14% College-76%

l.
Figure 4. Student Respondents
Figure 4. Shows the number of respondents to their year level. 76% are college
students followed by 14% respondents of senior high school and 10% of our respondents is
from junior high school.
Employed and Unemployed
50% 50%
Employed- 50% Un-employed- 50%
Figure 5. Employee and Unemployed Respondent
Figure 5. In this figure shows the number of respondents of Employed and

Unemployed. This figure determine that we have a even number of respondents in employed
and unemployed respondents with the number of 50% respondents per category. .
Student Monthly Allowance
6%
48%
46%
Below P4,999.00- 48% P5,000.00- P9,999.00-46% P10,000.00 and above- 6%
Figure 6. Monthly Allowance of Students Respondent

In this figure 48% of Student respondents monthly allowances ranges from below
P4,999.00, followed by 46% who receive an allowance of 5,000-P9,999.00 and lastly, there
are 6% who got an allowance of 10,000.00 and above.
Employee Monthly Income
4%
16%
40%
40%
Below P9,999.00- 4% 10,000.00-P14,999.00- 20%

P15,000-19,000.00- 40% 20,000 and above- 16%
Figure 7. Monthly Income of Employee Respondents

In this figure 40% of employee respondents monthly income ranges from P15,000.00
-19,999.00, followed by 20% who receive an income of 10,000-P14,999.00 followed by 16%
of employee who receive an income P20,000 and above and lastly, there are 4% who got an
income of below P9,999.00
Food Preference
7.50%
9%
28%
17.50%
21%
17%
Silog- 28% Pasta- 21% Desserts- 17% Street Food- 17.50% Burger- 9% Pica- Pica 7.50%
Figure 8. Food Preference

In this figure the respondents who preferred to eat silog is 28%, preferred heavy meal like
pasta is 21%, 17.50% mostly on tight budget preferred street foods, 17% of respondents still
crave for desserts, 9% preferred fast food like burgers and 7.50% choice is pica pica.
Beverage Preference
1% 1.50%
14%
26%
23%
23%
11.50%
Soda- 26% Hot Coffee- 23% Iced Coffee- 11.50%

Tea- 23% Natural Fruit Juices- 14% Shake- 1%
Water- 1.50%
Figure 9. Beverage Preference

This figure shows respondents preferred beverages 26% drinks soda , 23% hot coffee to stay
awake, 23% is on healthy side like tea, 11.50% preferred iced coffee ,14% is on natural fruit
juices to refresh , 1% drinks shakes drinks to coolen up , 1.50% preferred water for
rehydration and other.
Meal Price Preferences
34%
1.2 53%
9%
Below P99.00- 34% P100.00-P199.00- 53% P200.00-P299.00- 9% P300.00 and above- 4%
Figure 10. Meal Price Preferences

In this figure it shows the respondents preferred meal prices. 34% of them mostly on tight
budget preferred P99.00 price.
Range from P200.00-299.00 is 9% mostly eats on food court.P200.00-P199.00 is 53% mostly
respondents who just ordered food from restaurant when busy and 300.00 and above is 4%,
some in corporate business who dined on some fine restaurants.
Time
13%
27%
25%
1.2
7:00am to 5:00pm- 13% 8:00am to 6:00pm- 27%

9:00am to 7:00pm- 23% 12:00nn to 12:00mn- 35%
Figure 11. Time

In this figure , it shows the different standard meal time of the respondents. 7:00am-5:00pm
is 13% they are respondents that works on schools or company . 8:00am-6:00pm is 27%
people who works on some constructions, 9:00am-7:00pm is 23% people who go to work late
but stayed until night,and 35% is 12:00nn- 12mn mostly respondents on call centers or night
shift.
Usually to go out with
8% 3%
30%
59%
Alone- 3% Friends- 59% Family- 20% Girlfriend/Boyfriend-8%
Figure 12. Usually to go out with

In this figure it shows the percentage of respondents on which one they want to go out
with. 3% preferred to go out alone, mostly people that wants to relax,59% wants to go
out with friends to enjoy and bond, 30% preferred to go out with their family,mostly
family oriented people and 8% wants to hang out with their boyfriend/girlfriend.
Theme Preference
50%
1.2 25%
24%
Vintage- 50% Eco-friendly- 25% Modernize- 24% Jazz- 1%
Figure 13. Theme Preference

In this figure, it shows what theme the respondents preferred the most. 50% goes to
vintage theme mostly old people, 25% eco friendly theme mostly people who are
environmentalist , 24% preferred the modernized theme mostly millenials and 1% for
jazz theme.

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Central Luzon State University

College of Home Science and Industry

Market Survey Results and Discussion

Ms. Marie Jel D. Bautista

Male 45% Female 55%

Figure 1. Gender of the Respondents

Age of the Respondents

Single-77% Married- 19% Widowed- 0 Seperated 4%

Figure 3. Civil Status of Respondents

Junior High School- 10% Senior High School- 14% College-76%

Employed and Unemployed

Employed- 50% Un-employed- 50%

Figure 5. Employee and Unemployed Respondent

Figure 5. In this figure shows the number of respondents of Employed and

Below P4,999.00- 48% P5,000.00- P9,999.00-46% P10,000.00 and above- 6%

Figure 6. Monthly Allowance of Students Respondent

Employee Monthly Income

Below P9,999.00- 4% 10,000.00-P14,999.00- 20%

Figure 7. Monthly Income of Employee Respondents

Figure 8. Food Preference

Soda- 26% Hot Coffee- 23% Iced Coffee- 11.50%

Figure 9. Beverage Preference

Meal Price Preferences

Below P99.00- 34% P100.00-P199.00- 53% P200.00-P299.00- 9% P300.00 and above- 4%

Figure 10. Meal Price Preferences

7:00am to 5:00pm- 13% 8:00am to 6:00pm- 27%

Figure 11. Time

Usually to go out with

Alone- 3% Friends- 59% Family- 20% Girlfriend/Boyfriend-8%

Figure 12. Usually to go out with

Vintage- 50% Eco-friendly- 25% Modernize- 24% Jazz- 1%

Figure 13. Theme Preference

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