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    Godrej

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    pratik patel
    During the SIP, the author went to various locations like Mahesana, Visnagar, and Gozariya to survey how many dealers were selling Godrej products in those areas. Additional research was conducted on the consumer appliances industry to better understand competitors and their details, innovations in the appliance segment, and in-store promotions. In-depth interviews were also held with retailers and company representatives.

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    © All Rights Reserved
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    Godrej

    Uploaded by

    pratik patel
    38 views3 pages
    During the SIP, the author went to various locations like Mahesana, Visnagar, and Gozariya to survey how many dealers were selling Godrej products in those areas. Additional research was conducted on the consumer appliances industry to better understand competitors and their details, innovations in the appliance segment, and in-store promotions. In-depth interviews were also held with retailers and company representatives.

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    home appliances

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    During the SIP, the author went to various locations like Mahesana, Visnagar, and Gozariya to survey how many dealers were selling Godrej products in those areas. Additional research was conducted on the consumer appliances industry to better understand competitors and their details, innovations in the appliance segment, and in-store promotions. In-depth interviews were also held with retailers and company representatives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views3 pages

    Godrej

    Uploaded by

    pratik patel
    During the SIP, the author went to various locations like Mahesana, Visnagar, and Gozariya to survey how many dealers were selling Godrej products in those areas. Additional research was conducted on the consumer appliances industry to better understand competitors and their details, innovations in the appliance segment, and in-store promotions. In-depth interviews were also held with retailers and company representatives.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Executive summary:

    In the summary we would like talk about what we done during the
    SIP

    First of all we went to different location like Mahesana, visnagar, Gozariya,


    Mansa ect. To known hoe many dealer are sell the any godrej product at the
    that area.

    Another Research was done before we started our descriptive research in


    order to get the detailed idea about the consumer appliances industry. This
    was also necessary for finding about the data related to the other brands in
    appliance. Some of the main objectives for doing other Research are
    mentioned below:

    •Study of literature published on consumer appliance industry.

    •Identifying competitors and their details.

    •Research on innovations of other brands in appliance segment.

    •Observation of display of merchandise and in-store promotions of


    other brands.

    •In depth interview of retailers and the company representative.


    CHAPTER 1
    A STUDY ON

    “Consumer buying behavior”

    Possibly the most challenging concept in marketing deals with


    understanding why buyers do what they do (or don’t do). But such
    knowledge is critical for marketers since having a strong understanding of
    buyer behavior will help shed light on what is important to the customer
    and also suggest the important influences on customer decision-making.

    Using this information, marketers can create marketing programs that


    they believe will be of interest to customers .As you might guess, factors
    affecting how customers make decisions are extremely complex.

    Buyer behavior is deeply rooted in psychology with dashes of sociology


    thrown in just to make things more interesting. Since every person in the
    world is different, it is impossible to have simple rules that explain how
    buying decisions are made. But those who have spent many years analyzing
    customer activity have presented us with useful guidelines in how someone
    decides whether or not to make a purchase.

    In fact, pick up any textbook that examines customer behavior and each
    seems to approach it from a different angle. The perspective we take is to
    touch on just the basic concepts that appear to be commonly accepted as
    influencing customer behavior.

    We will devote two sections of the Principles of Marketing tutorial to


    customer behavior. In this section we will examine the buying behavior of
    consumers (i.e., when people buy for personal reasons) while in section 4
    we will examine factors that influence buyer’s decisions in the business
    market.
    The objectives of consumer behaviour analysis are mostly consumer researches are
    undertaken to find out the attitudes of the consumer about a product. Their
    preferences, likes and dislikes which lead to the further modernization of the sales
    strategies by the marketer.

    Researches can be conducted to find out the percentage of people using a certain
    product or facility (a pager or mobile phone).
    Researchers may also like to know the types of consumers and their demographic
    characteristics for a particular product.

    They may also like to experiment with new promotional campaigns, and since these
    campaigns require a lot of expenditure, they may do researches to be sure of the
    campaign’s success, before the final launch of the campaign.

    The decline in sales may require the marketer to conduct researches which can give
    a clue of the changing consumer behaviour.

    The objective therefore, must be clearly set and followed strictly. Then only can we
    decide what type of Research Design should be used. The researches can be
    quantitative or qualitative in nature.

    This tutorial includes the following topics:

    1. Consumer Buying Behavior


    2. Types of Purchase Decisions
    3. Why Consumers Buy
    4. What Influences Purchasing
    5. Internal: Perceptual Filter
    6. Internal: Knowledge and Attitude
    7. Internal: Personality and Lifestyle
    8. Internal: Roles and Motivation
    9. External: Culture and Groups
    10. External: Situation
    11. How Consumers Buy

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