Scribd Logo
Upload

Welcome to Scribd!

  • 4K views

    Aim and Objectives of Green Marketing

    Uploaded by

    PRINCE TRIPATHI
    The objectives of green marketing are: 1) To study the history and factors leading to less focus on green production. 2) To determine if adopting green marketing is a competitive advantage or influenced by past low market share. 3) To discuss how green marketing can be adapted as production costs rise to not lower profitability. 4) Informing customers about green products through ecolabels so they consider environment during purchases and lead to green manufacturing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Aim and Objectives of Green Marketing

    Uploaded by

    PRINCE TRIPATHI
    4K views7 pages
    The objectives of green marketing are: 1) To study the history and factors leading to less focus on green production. 2) To determine if adopting green marketing is a competitive advantage or influenced by past low market share. 3) To discuss how green marketing can be adapted as production costs rise to not lower profitability. 4) Informing customers about green products through ecolabels so they consider environment during purchases and lead to green manufacturing.

    Original Description:

    AIM and Objectives of Green Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The objectives of green marketing are: 1) To study the history and factors leading to less focus on green production. 2) To determine if adopting green marketing is a competitive advantage or influenced by past low market share. 3) To discuss how green marketing can be adapted as production costs rise to not lower profitability. 4) Informing customers about green products through ecolabels so they consider environment during purchases and lead to green manufacturing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    4K views7 pages

    Aim and Objectives of Green Marketing

    Uploaded by

    PRINCE TRIPATHI
    The objectives of green marketing are: 1) To study the history and factors leading to less focus on green production. 2) To determine if adopting green marketing is a competitive advantage or influenced by past low market share. 3) To discuss how green marketing can be adapted as production costs rise to not lower profitability. 4) Informing customers about green products through ecolabels so they consider environment during purchases and lead to green manufacturing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    AIM and OBJECTIVES OF GREEN MARKETING

    The Green Marketing is aimed at following objective:

    1. To study in detail about history of green marketing and the factors that lead to less
    attention received from the industrial aspect towards green production.
    2. Whether or not to view adapting green marketing as a competitive edge in future or to
    be influenced by its past experiences towards low market share of such practices.
    3. To discuss in what way green marketing , which is a necessary tool, should be adapted
    in order to mould with the rising changes in the production industry which may increase
    manufacturing cost and in return lower the profitability of the business. These factors
    influence? corporate? competitive advantage .?
    4. The major issue with green marketing is spreading awareness among customers about
    green products for example by using ecolabels. Once the customers are well informed ,
    they will keep in mind green qualities during their purchasing decisions. This will in turn
    lead companies to focus on green manufacturing and operation to build strong green
    environmental friendly brands
    5. Eliminate the concept of waste
    6. Reinvent the concept of product
    7. Make environmentalism profitable
    8. Bringing out product modification
    9. Changing in production processes
    10.Packaging changes
    11.Modifying advertising
    Questionnaire:

    1. Kindly provide your response for the following statements?

    Strongly Somewhat Neutral Somewhat Strongly


    Disagree Disagree Agree Agree
    It is important to me that the products I use do not
    harm the environment.
    I consider the potential environmental impact of my
    actions when making many of my decisions.
    My purchase habits are affected by my concern for
    our environment
    I am concerned about wasting the resources of our
    planet.
    I would describe myself as environmentally
    responsible
    I am willing to be inconvenienced in order to take
    actions that are more environmentally friendly.

    2. Environmental degradation has risen in last decade?

    Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

    3. In the next five years, state of the environment will be degraded more?

    Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

    4. According to you, what are the serious environmental concerns in India?

    a.

    b.

    c.

    d.

    e.

    f.

    g.

    h.

    i.
    5. Rate the seriousness of the following environmental concerns on the scale of 1 to 5 where 1 represents “Not
    at all Serious” and 5 represents “Extremely Serious”?

    Sr. No. Factor


    1 2 3 4 5
    1 Destruction of Ozone
    2 Industrial Water Pollution
    3 Industrial Air Pollution
    4 Pesticides on Food
    5 Hazardous Waste
    6 Drinking Water Contamination
    7 Warming up of Earth
    8 Ocean Contamination
    9 Endangered Species
    10 Destruction of Rain Forest

    6. Have you ever heard of “Environment Friendly or Green Marketing” Products/Practices?

    a. Yes

    b. No

    7. Following green marketing practices are important from environmental point of view.

    Green Marketing Practice Strongly Somewhat Neutral Somewhat Strongly


    Disagree Disagree Agree Agree
    Manufacturing Eco-friendly Product
    Manufacturing products through ecofriendly
    process
    Promoting products through eco-friendly modes of
    communication
    Branding product associating with green marketing
    practices
    Modifying products to make them environmental
    friendly
    Modifying product packaging to suit environment
    Educating customer to use products in
    environmental friendly manner
    Using green supply chain for procurement and
    distribution.
    8. From where you get the information about Green marketing Practices?

    Sn.no. Particulars Yes / No


    1 Television
    2 Newspaper
    3 Magazines
    4 Radio
    5 School/Universities/Institutions
    6 Outdoor Media
    7 Others (Please Specify)

    9. Can you name the advertisements of green products/practices you have seen in recent past?

    a.
    b.
    c.
    d.

    10. Out of above mentioned advertisements, which advertisement you like the most?

    11. Please rate the following components of advertisements on a scale of 1 to 5 (where 1 represents least
    important and 5 represent most important)?

    Sr. Factor
    No. 1 2 3 4 5
    1 Message/Theme of the advertisement
    2 Punch-line of the advertisement
    3 Jingle of the advertisement
    4 Celebrity Endorsement
    5 Any Other (Please Specify)

    12. Organizations manufacturing/promoting green products are really concerned about the environment.

    Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree

    13. Consumers have become more concerned about protection of environment?

    Strongly Disagree Somewhat Disagree Neutral Somewhat Agree Strongly Agree


    14. Please tick the statement that best describes you as a consumer?

    I buy only green products. I spend time and effort in environmental activities such as recycling. I believe
    that an individual can do much to promote the environment.
    I am able to buy green products but I don’t have the time and energy for environmental activities. I do not
    want to change my lifestyles to promote the environment
    I can buy green products from time to time but I am not involved in any environmental activities
    I do not buy green products. I believe that business and government should be fixing environmental
    problems
    I am the least involved in environmentalism. I believe that there is not much that an individual can do in
    solving environmental problems. It should be the government and business which should promote the
    environment.

    15. If a Green Product is available in a product category often purchased, I would…..

    Definitely Not Buy Probably Not Buy Not Sure Probably Buy Definitely Buy

    16. While purchasing the product,

    Strongly Somewhat Neutral Somewhat Strongly


    Disagree Disagree Agree Agree
    I consider the ill effects of manufacturing and
    consumption on the natural environment.
    I prefer green products over conventional
    products.
    I feel that green products are priced higher as
    compared to conventional product.
    I feel that price of green product affects my
    purchase behavior.

    17. Following factors affect the purchase of green products?

    Factors Strongly Somewhat Neutral Somewhat Strongly


    Disagree Disagree Agree Agree
    Product Price
    Awareness about Green Products
    Availability of Green Products
    Past Experience
    Information provided on product
    Any Other (Please Specify)

    18. Are you aware of some initiatives taken for promoting green marketing practices by the following?

    Sn. No. Agency Specify


    1 Ministry of Environment
    2 State Government
    3 NGO’s
    4 Small Business of India
    5 Large Business of India
    6 Others
    Demographic Information:
    Name: Gender: Age:

    Academic Qualification: Occupation:

    Address:

    Contact No. (M):

    Email ID:

    Family Income:

    You might also like