Market Analysis of LG Consumer Durables

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Market Analysis

MA
of LG Consumer Durables & Dealer Development [Year]

A Project Report On Market Analysis of LG


Consumer Durables & Dealer Development
By

Hiba Naseer
MBA PROFESSIONAL(3.5) (SESSION 2014-2019)

School of Business & Management Sciences

Minhaj University, Lahore


August 2019

School of Business & Management Sciences,Minhaj University 1


Lahore.
Market Analysis
MA
of LG Consumer Durables & Dealer Development [Year]

Market Analysis of LG Consumer Durables &

Dealers Development

Final Project Submitted to the School of Business & Management


Sciences

In Partial Fulfillment of the requirement for the Degree of Masters of


Business Administration (MBA Professional 3.5)

Introduction of Research Scholar Introduction of Supervisor


Name: Hiba Naseer
Name: Muhammad Saleem Zia
Roll No: 01
Designation:Lecturer School of
Class: MBA(3.5) Professional
Business & Management Sciences
Session: 2014-2019

School of Business & Management Sciences

Minhaj University, Lahore


August 2019

School of Business & Management Sciences,Minhaj University 2


Lahore.
Market Analysis
MA
of LG Consumer Durables & Dealer Development [Year]

DECLARATION

I hereby declare that this submission is my own work and that, to the best of my knowledge and

belief, it contains no material previously published or written by another person nor material which

has been accepted for the award of any other degree or diploma of the university or other institute of

higher learning, except where due acknowledgment has been made in the text.

Signature _______________

Name: Hiba Naseer

Reg.No.2014F-mulmba-35-006

Date:____________________

School of Business & Management Sciences,Minhaj University 3


Lahore.
Market Analysis
MA
of LG Consumer Durables & Dealer Development [Year]

PROJECT COMPLETION CERTIFICATE

It is certified that the project entitled (A Project Report on Market Analysis of LG Consumer
Durables & Dealer Development) has been completed by Miss.Hiba Naseer Registration No.
2014F-mulmba-35-006 under my supervision. It is also certified that the project based on
original research work and meets all criteria and standards laid down for MBA (3.5) degree.

The following areas have been critically monitored:-

1. Conformance to APA Format.


2. Precision & Correctness of the language.
3. Literature Review is relevant and comprehensive.
4. Relevance of references with the text.
5. Methodology and Estimation techniques are appropriate.

Name & Signature: - ------------------------

Designation:- -----------------------------

Date: _______________
School of Business & Management Sciences,Minhaj University 4
Lahore.
Market Analysis
MA
of LG Consumer Durables & Dealer Development [Year]

SCHOOL OF BUSINESS & MANAGEMENT SCIENCES

MBA (3.5) FINAL PROJECT AND DEFENSE APPROVAL SHEET

The undersigned certify that they have read the following project, examined the defense and are
satisfied with the overall exam performance, and recommend the project to Department of
Business Administration for acceptance.

PROJECT TITLLE

Market Analysis of LG Consumer Durables & Dealer Development

Submitted by: Hiba Naseer Registration #:2014F-mulmba-35-006

Masters of Business Administration (3.5) (Professional)

Degree in Full MBA (3.5) Professional

Specialization (Marketing)

Name of Discipline

Mr.Muhammad Saleem Zia

Name of Research Supervisor Signature of Research Supervisor

Dr.Zeeshan

Name of Head SBM Signature of HOD

Dr. Nisar Ahmad

Name of Dean Signature of Dean

School of Business & Management Sciences,Minhaj University 5


Lahore.
Market Analysis
MA
of LG Consumer Durables & Dealer Development [Year]

DEDICATION

I dedicate this research project to my honorable parents whose inspiration towards knowledge

served as a beacon of light. Whose encouragement and prayers strengthened me at every step of

my life.

I also dedicate this research project to my respected teachers especially, my supervisor Sir

Saleem Zia lecturer School of Management Sciences, Minhaj University Lahore.

School of Business & Management Sciences,Minhaj University 6


Lahore.
Market Analysis
MA
of LG Consumer Durables & Dealer Development [Year]

ACKNOWLEDGEMENT

Thanks to Allah for providing me the strength,

Courage, direction and skills to learn,

Acquire knowledge and the ability to accept and meet challenges.

Secondly I would like to thank all those who have helped in performing this research project

especially my respected supervisor Mr. Muhammad Saleem Zia Lecturer School of

Management Sciences and Dr. Nissar Ahmed, Dean School of Management Sciences and

all faculty members.

I hope this project will be beneficial for every knowledge loving individual.We found it to be

a challenging project that gave us a real practical exposure to the corporate world and it is

almost impossible to do the same without the guidance of people around us.it gives us

immense pleasure to acknowledge LG ELECTRONICS Ltd.

School of Business & Management Sciences,Minhaj University 7


Lahore.
Market Analysis
MA
of LG Consumer Durables & Dealer Development [Year]

School of Business & Management Sciences,Minhaj University 8


Lahore.

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