INDUSTRY PROFILE

Capital Market

The market where investment funds like bonds, equities and mortgages are traded is known as the capital

market. The primal role of the capital market is to channelize investments from investors who have surplus

funds to the ones who are running a deficit. The capital market offers both long term and overnight funds. The

financial instruments that have short- or medium-term maturity periods are dealt in the money market whereas

the financial instruments that have long maturity periods are dealt in the capital market. The different types of

financial instruments that are traded in the capital markets are equity instruments, credit market instruments,

insurance instruments, foreign exchange instruments, hybrid instruments and derivative instruments.

A capital market is a market for securities (both debt and equity), where business enterprises (companies) and

governments can raise long term funds. It is defined as a market in which money is lent for periods longer

than a year, as the raising of short-term funds takes place on other markets (e.g., the money market). The

capital market includes the stock market (equity securities) and the bond market (debt).

Capital markets consist of

1 Primary market

2 Secondary markets

Primary market

The primary market is that part of the capital markets that deals with the issuance of new securities.

Companies, governments or public sector institutions can obtain funding through the sale of a new stock or

bond issue. This is typically done through a syndicate of securities dealers. The process of selling new issues

to investors is called underwriting. In the case of a new stock issue, this sale is an initial public offering (IPO).

Dealers earn a commission that is built into the price of the security offering, though it can be found in the

prospectus.
The primary markets are where new stock and bonds issues are sold (via underwriting) to investors. The

secondary markets are where existing securities are sold and bought from one investor or trader to another,

usually on a securities exchange, over the counter, or elsewhere.

Features of primary markets are:

 This is the market for new long-term equity capital. The primary market is the market where the

securities are sold for the first time. Therefore, it is also called the new issue market (NIM).

 In a primary issue, the securities are issued by the company directly to investors.

 The company receives the money and issues new security certificates to the investors.

 Primary issues are used by companies for the purpose of setting up new business or for expanding or

modernizing the existing business.

 The primary market performs the crucial function of facilitating capital formation in the economy.

Methods of issuing securities in the primary market are:

1. Initial public offering;

2. Rights issue (for existing companies).

Secondary market

The secondary market, also known as the aftermarket, is the financial market where previously issued

securities and instruments such as stock, bonds, options, and futures are bought and sold. The term "secondary

market" is also used to refer to the market for any used goods or assets, or an alternative use for an existing

product or asset where the customer base is the second market (for example, corn has been traditionally used

primarily for food production and feedstock, but a second- or third- market has developed for use in ethanol

production).
Under a secondary market offering or seasoned equity offering of shares to raise money, a company can opt

for a rights issue to raise capital. The rights issue is a special form of shelf offering or shelf registration. With

the issued rights, existing shareholders have the privilege to buy a specified number of new shares from the

firm at a specified price within a specified time. A rights issue is in contrast to an initial public offering

(primary market offering), where shares are issued to the general public through market exchanges. With

primary issuances of securities or financial instruments, or the primary market, investors purchase these

securities directly from issuers such as corporations issuing shares in an IPO or private placement, or directly

from the federal government in the case of treasuries.

Functions of Secondary market

Secondary marketing is vital to an efficient and modern capital market. In the secondary market, securities are

sold by and transferred from one investor or speculator to another. It is therefore important that the secondary

market be highly liquid (originally, the only way to create this liquidity was for investors and speculators to

meet at a fixed place regularly; this is how stock exchanges originated, see History of the Stock Exchange).

As a general rule, the greater the number of investors that participate in a given marketplace, and the greater

the centralization of that marketplace, the more liquid the market.

Angel Broking Limited

Philosophy of the Company

Angel Broking ltd. already has a presence in India through company Law, incorporated on December, 1997.

It offers world-class financial planning and a wide range of wealth management products to mass affluent

and affluent customer segments. Angel Broking limited provides a complete range of financial products and

services that include equity Broking (internet based online trading as well as offline trading), financial

planning, insurance, investment products, equity research, demat account and more.

Angel Broking Limited is one of the leading and professionally managed stock Broking firm involved in

quality services and research. Angel Broking Limited is a corporate member of The Stock Exchange,

Mumbai.

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh

R. Gandhi, which was eventually turned into a corporate membership in the name of Angel Broking

Limited.

Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr. Mukesh

Gandhi, a fifteen years veteran in the market.

The group is well supported by a professional and qualified research team and efficient operations and back

office team, which comprises of highly dedicated and qualified individuals. Angel has an in-house, state of

art research department.

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them. The

company in its endeavor to give its client the best has opened up several branches all over Mumbai, which

are efficiently integrated with the Head Office.

Angel Broking Limited is primarily into retail stock broking, with a customer base of retail investors, which

has been increasing at a compounded growth rate of 100% every year. The company has huge network sub-

brokers in Mumbai and other places outside Mumbai, registered with SEBI, who act as Chanel partners for
the company. The company presently has total staff strength of around 150 employees who are spread

accordingly across the head office and all the branches.

Angel has empowered its physical presence throughout India through various strategies which it has been

adopting efficiently and effectively over a period of time, like opening up of branches at various places, tie-

ups with various agencies and sales agents, buy-outs of smaller regional outfits and appointment of sub-

brokers and franchisees. More over Angel has been tapping and including high net-worth and self-employed

individuals it its vast array of clients.

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger

bonds with its customers and chose partners. Angel has a vision to introduce new and innovative products

and services regularly. Moreover Angel has been one among the pioneers to introduce the latest

technological innovations and integrate it efficiently within its business.

MISSION:

To create long term value by empowering individual investors through superior financial services supported

by culture based on highest level of teamwork, efficiency and integrity.

VISION:

To provide best value for money to investors through innovative products.

Trading/Investments Strategies

State of the art technology and personalized service.

Industry Financial services

Headquarters Mumbai, India

Key people Dinesh Thakkar (Chairman & Managing Director)

Services Stockbroker

Equity trading

Commodities

Portfolio Management

Services

Mutual funds

Life insurance

Health insurance

IPO

Depository Services

Investment Advisory
 Subsidiaries Angel Commodities

Broking Pvt.Ltd.

Angel Fin cap Pvt.Ltd.

Angel Financial

Advisors Pvt. Ltd.

Angel Securities Ltd.

Website www.angelbroking

.com

MILESTONES

May 2009

Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail Broking House' at Dun &

Bred street Equity Broking Awards 2009

August, 2008

Crossed 500000 trading accounts

November, 2007

Major Volume Driver’ for 2007

March, 2007

Crossed 200000 trading accounts

December, 2006

Created 2500 business associates

‘Major Volume Driver’ award for 2006

September, 2006

Launched Mutual Fund and IPO business

July, 2006

Launched the PMS function

March, 2006

Crossed 100000 trading accounts

October, 2005

‘Major Volume Driver’ award for 2005

September, 2004

Launched Online Trading Platform

April, 2004

Initiated Commodities Broking division

April, 2003

First published research report

November, 2002

Angel’s first investor seminar

March, 2002

Developed web-enabled back office software

November, 1998

Angel Capital and Debt Market Ltd. incorporated

December, 1997
BOARD OF DIRECTOR

Mr. Dinesh Thakkar Founder Chairman & Managing Director. The Angel Group of Companies was brought

to life by Mr. Dinesh Thakkar. He ventured into stock trading with an intention to raise capital for his own

independent enterprise. However, he recognized the opportunity offered by the stock market to serve

individual investors. Thus, India’s first retail-focused stock-broking house was established in 1987. Under

his leadership, Angel became the first broking house to embrace new technology for faster, more effective

and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and electronic

media often seek his views on the market trend as well as investment strategies.

Mr. Lalit Thakkar Director – Research

Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed Research team. He’s been a part

of the senior management team since the Angel Group’s inception. His technical and fundamental outlook

has provided impetus to Angel’s market research team. Research-based & personalized advisory services are

Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the brain behind it.

When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on experience and

fundamental knowledge of the market can predict the market trend early. His views on the market trend are

often quoted in the print and electronic media.

Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of Angel’s strategic

decision-making process. He has been with the group since August 2004. He has handled several functions

of the group like finance and operations, to name a few. He has rich experience in finance, investment

banking, treasury, consultancy and advisory services.

Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group, Mr.

Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst & Young.
Mr. Rajiv Phadke Executive Director – HR & Corp. communications

Mr. Rajiv Phadke has actively contributed to the Group’s growth over the last four years. Holding a major in

Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning,

international marketing, financial services, brand-building, HRD and quality management.

With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial companies from

concept to commissioning. His career horizon spans Motilal Oswal Securities, Times Guaranty Financials,

Nagarjuna Securities and Tata Exports Ltd. He is also a well-known speaker in the HR and business

development circuit and his views are featured on various electronic media as well.

Mr. Vinay Agrawal Executive Director – Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises Business Development,

Operations, Product Development and E-broking initiative. He is actively involved in exploring new ways to

adopt technology for business enhancement.

A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as Finance

and Operations Consultant, and since then he’s quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing the concept of professional

marketing of broking services at Angel. His area of focus is Business Development, Risk Management and

Operations.

Mr. Daxini has immense experience in the marketing of financial products and services. He has been

associated with HDFC Bank Ltd. in the past.Mr. Hitungshu Debnath Executive Director - Distribution &

Wealth Management.

A marketing professional and a British Chevening scholar from the London School of Economics, Mr.

Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group. It includes

the distribution of Insurance, mutual funds, IPOs, personal loans and other wealth management products.
Mr. Debnath has over 18 years of industry experience. He has been associated with Times Guaranty

Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management and HDFC Asset

Management Ltd. in the past.

Mr. Mudit Kulshreshtha Executive Director - Business Intelligence & Analytics

Mr. Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel.

With a Bachelor’s degree in Engineering and PhD in Economics, Mr. Mudit Kulshreshtha has more than 12

years experience in the field of strategy and business consulting. He has been associated with reputed

consulting firms like Deloitte Consulting India, Ernst and Young, Arthur Andersen and WNS Global. He has

advised several big clients in the U.S. and U.K. He is also a known speaker at public seminars and

conferences organized by CII, NASSCOM, Indian School of Business and IIT.

Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking, Wholesale

Banking, Treasury Banking, Consumer Banking and CBS. He started his career with ANZ Grind lays Bank

and he was also associated with Standard Chartered Bank in India as Director Transactional Banking.

Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking & Technology

seminars organized by SCB Singapore, BSE India & Euro Finance.

Mr. Ketan Shah Associate Director - Information Technology

IT is a strategic function at Angel. And Mr. Ketan Shah is involved in the designing of Angel’s IT

policies and Strategies. Mr. Shah leads all IT-related activities from planning and budgeting to

implementation and maintenance.

Mr. Shah has over 18 years of industry experience. He has been involved in various aspects of Business

Operations in his previous assignments.

Ms. Pinky Kothari is responsible for development and expansion of the Angel Group’s business in

Southern India. She started her career at Angel as Business Development Executive. She was then

appointed the head of Surat Branch and the South Gujarat region, before assuming the role of Associate

Director.

A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast experience in business

development in the financial services industry.

Mr. Naveen Mathur Associate Director – Commodities Business

A CFA of 1997, Mr. Mathur holds a Post-Graduation degree in Financial Management and Business

Finance. He brings with him over 14 years of experience in the financial markets. He had been associated

with Religare Commodities, Karvy Consultants and with BLB Ltd in the past. He has been involved in

several management activities, treasury operations, corporate and strategic planning, and research

activities in Futures and Options markets in his past assignments.

Mr. Mathur is a regular speaker on all the prominent financial news channels.
SWOT ANALYSIS: -

Strength: -

Co-operative and Experienced Branch Managers

Good Database

Reliance Brand

Low pricing

Weakness: -

Inexperienced Staff

Low awareness due to lack of advertisement.

Lack of loyal clientage

Developing product.

Opportunity: -

Untapped Market

Increased spending power

Changing Mindset of Customers

Unpredictable Sensex

Threat: -

Reach

Stiff competition from existing players in the market.

The company financial services Their services include online stock broking, depository services, commodity

trading and investment advisory services. Wealth management solutions such as personal loans and insurance

are also delivered by this company. In 2006, the company started its Portfolio Management Services(PMS) ,

IPO’s business and Mutual Funds Distribution (MFD) arm. The company publishes research reports on

areas related to investment broking.

Angel Broking Products & Services

Angel Broking Pvt Ltd: Angel Broking ltd is engaged in providing trading facility in equity cash, derivatives

(NSE, BSE), currency futures (NSE and MCX), portfolio management services and distribution of third-

party products like Life Insurance, Mutual funds & Personal Loans.

Angel Commodities Broking Pvt Ltd: Angel Broking Commodity Limited is a member of both the

commodity exchange MCX & NCDEX and allows trading in all the commodities. At present, trading in

commodities is restricted to futures contracts only.

Key services by Angel Broking are:

Angel Broking Equity Trading: Angel broking is registered member of NSE and BSE, you can trade in

Equity Cash and Equity Derivatives with angel using online or offline (branch / sub brokers) network. Angel

Broking equity research team is there for you to give daily research report, weekly research report, latest

market updates and news and intraday stock tips.

Angel Broking Commodity Trading: Angel broking is registered member of MCX & NCDEX, trade in

Commodity future with angel using online or offline (branch / sub brokers) network. Angel Broking

commodity research team also provides daily commodity research report, weekly commodity research

report, commodity news and more.

Angel Fin Cap: Providing service like Loan Against Shares, IPO Funding and more.

Angel Broking Mutual Fund service:

With Angel Broking you can invest in major mutual funds. Angel Broking Mutual fund service helps you to

diversify your portfolio. Angel Broking Mutual Fund research service is available for you for free of cost.

Angel providing SIP Calculator and Return Calculator.

Angel Broking depository services:

Angel broking is registered as a Depository Participant with CDSL. You can avail Demat service with Angel

to get fast and paper less transaction.

Angel Broking Intraday trading calls:

Avail intraday trading tips by advisory service to get most of your investment. With angel Broking intraday

trading tips, you can buy and sell stocks on same day without waiting for delivery call and wait for T+2

days.

Angel Broking Investment Advisory:

With Advisory Desk key task is to help client understand their risk profile and define investment goals

realistically. This desk give you guide line what to buy / sell and when to buy / sell. Advisory desk help

client to restructure their portfolio based on sound research.

Angel Broking ARQ Advisory Service

Angel Broking NRI Service:

Angel Broking offers a range of products and services catering to the needs of NRIs. The services are:

NRI service desk for personalized assistance.

NRI Investment Advisory desk.

Online equity trading platform.

LTD.

Investment in IPOs and Mutual Fund.

Auto reporting to Regulatory & auto funds/shares payout-paying.

PMS Service for NRI Customers.

PAN Card Service for NRI Customers.

Angel Broking has tie up with AXIS, INDUSIND, IDBI, Yes bank for NRE/NRO/PIS

Angel Broking Life Insurance Service: With Angel Broking you can avail life insurance products like Term

Plans, Endowment Plans, Money back Plans, Children Life Insurance Plans and ULIP Plans to meet your

individual insurance requirements.

Angel Broking Fundamental Research Services:

Sunday Weekly Report

The Industry Watch Report

Stock Analysis Report

Flash News

Angel Broking Technical Research Services

Nifty Tracker

Online Charts

Intraday Calls

Position Calls

Derivative Strategies

Futures Calls
AWARDS:

 2009 - 'Broking House with Largest Distribution Network' Award and 'Best Retail Broking House'

Award at BSE IPF- D&B Equity Broking Awards

 2012 - BSE IPF-D&B Equity Broking Award for ‘Best Retail Broking House’

 2012-13 - Among BSE Top 10

 Performers in Equity Segment (Retail Trading) FY2012-13

 2013 - BSE-IPF D&B Equity Broking Award for ‘Broking House with Largest Distribution

Network’

 2013 - BSE-IPF D&B Equity Broking Award for 'Best Retail Equity Broking House'

 2013-14 - Awarded ‘Top Three Clients Traded Members in Equity ’by the BSE

 2014 - BSE-IPF D&B Equity Broking Award for ‘Broking House with Largest Distribution Network

 2014 - Global Marketing Excellence Award for 'Best Mobile trading application'

 2017 - MCX Commodity broker of the year award.