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    The Ask Phenomenon

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    The Ask Phenomenon

    Uploaded by

    hector
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    Just read

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    © © All Rights Reserved

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    The Ask Phenomenon

    Uploaded by

    hector
    Just read

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 11

    THE

    “ASK PHENOMENON”
    WORKBOOK

    BY RYAN LEVESQUE

    ASKMethod.com © The Ask Method Company. All Rights Reserved. 1


    The secret to succeeding in business today is
    the same as it was 100 years ago:

    Find out what people want,


    and give it to them . . .
    The challenge is, you can’t just ask people what they want…
    Because people don’t know what they want…

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 2


    The secret is...

    Figuring out what people want to buy,


    before they even know what they want
    to buy themselves...
    “ “
    “
    “If I asked people what they
    wanted, they would’ve told me
    faster horses…”
    ““People don’t know what
    they want until you show it
    to them…”
    - HENRY FORD - STEVE JOBS

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 3


    The question is, how do you do that?

    Well THAT is what


    the ASK Method is all about.
    ®

    And it starts with asking the right people the right questions…

    So you can figure out exactly what they want to buy…


    ...and exactly how to sell it to them.

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 4


    When I chose the orchid care market, I figured it was
    a small enough, specific enough niche…

    But what I found is that


    I didn’t have ONE bucket, I actually had FOUR.

    People who People who People who And people


    wanted to get wanted to save needed help who just bought
    their orchid to their sick or potting or their first
    bloom again dying orchid transplanting orchid, and
    after it stopped their orchids needed to know
    flowering the basics

    I took that business from $0 to $25,000 / month in 18 months…

    By creating a CUSTOM EXPERIENCE based on their specific situation.

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 5


    Niching down is not enough.
    No matter how big or small your market is you have to diagnose and
    prescribe to give people exactly what they want and need…

    To do this, you need to find the different segments, or buckets of


    your market, just like I did with orchid care.

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 6


    At the highest level, the ASK Method
    is composed of three major steps:

    1 2 3

    DISCOVER SEGMENT LAUNCH

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 7


    1. DISCOVER

    One of the key ways you DISCOVER what your market


    wants, is using a Deep Dive Survey.

    Because while people don’t know how to tell you what they want.
    They DO know how to tell you what they DON’T want.

    So in the Deep Dive Survey, instead of asking people,


    “What product should I create next?”

    You ask them in a different way using your SMIQ (Single Most Important Question):
    “When it comes to X, what’s your
    single biggest challenge or frustration?”

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 8


    2. SEGMENT

    If the Deep Dive Survey is all about figuring out what people want…

    Step 2 “SEGMENT” is all about GIVING people what they want…

    This is where your Quiz Funnel comes in…

    People LOVE taking Quizzes!

    Your Quiz funnel involves a series of multiple choice questions…

    And it becomes a permanent part of your website…

    Allowing you to leverage FOUR Universal Psychological Triggers


    to get people to pay attention, to respond, and eventually to buy.

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 9


    The 4 Psychological Triggers

    1 2

    THE POWER OF THE POWER OF


    MICRO-COMMITMENTS SELF DISCOVERY

    3 4

    CURIOSITY DESIRE

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved. 10


    For more information about how to use
    the ASK Method in your business,
    check out the free ASK Method Workshop.

    Click here to access the entire ASK Method Workshop.

    www.ASKMethod.com © The Ask Method Company. All Rights Reserved.

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