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    12 Eijmms Vol3 Issue3 March2013

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    AkshyA Chulbul
    This study examines customer perception towards health insurance policies in India. The health insurance industry has rapidly changed in the changing economic environment. The study aims to understand the growth of health insurance in India and measure customer awareness, satisfaction, and perception of buying health insurance products. The results show that there is low awareness of health insurance among customers in India, but there is tremendous scope and growth opportunity for health insurance in the future of the Indian insurance market.

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    12 Eijmms Vol3 Issue3 March2013

    Uploaded by

    AkshyA Chulbul
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    This study examines customer perception towards health insurance policies in India. The health insurance industry has rapidly changed in the changing economic environment. The study aims to understand the growth of health insurance in India and measure customer awareness, satisfaction, and perception of buying health insurance products. The results show that there is low awareness of health insurance among customers in India, but there is tremendous scope and growth opportunity for health insurance in the future of the Indian insurance market.

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    This study examines customer perception towards health insurance policies in India. The health insurance industry has rapidly changed in the changing economic environment. The study aims to understand the growth of health insurance in India and measure customer awareness, satisfaction, and perception of buying health insurance products. The results show that there is low awareness of health insurance among customers in India, but there is tremendous scope and growth opportunity for health insurance in the future of the Indian insurance market.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views1 page

    12 Eijmms Vol3 Issue3 March2013

    Uploaded by

    AkshyA Chulbul
    This study examines customer perception towards health insurance policies in India. The health insurance industry has rapidly changed in the changing economic environment. The study aims to understand the growth of health insurance in India and measure customer awareness, satisfaction, and perception of buying health insurance products. The results show that there is low awareness of health insurance among customers in India, but there is tremendous scope and growth opportunity for health insurance in the future of the Indian insurance market.

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    EXCEL International Journal of Multidisciplinary Management Studies ________________ ISSN 2249- 8834

    EIJMMS, Vol.3 (3), March (2013)


    Online available at zenithresearch.org.in

    A STUDY ON CUSTOMER PERCEPTION TOWARDS HEALTH


    INSURANCE POLICIES
    R.RAMAMOORTHY*; DR.S.A.SENTHIL KUMAR**

    *PH.D, RESEARCH SCHOLAR


    DEPARTMENT: MANAGEMENT
    PONDICHERRY UNIVERSITY, KARAIKAL CAMPUS

    **READER
    DEPARTMENT: MANAGEMENT
    PONDICHERRY UNIVERSITY,KARAIKAL CAMPUS

    ABSTRACT

    The health insurance industry has changed rapidly in the changing economic environment
    throughout the world. The overall Insurance Industry contributes about seven percent GDP of
    our economy. The increased rate of market competition due to liberalization and privatization
    forced health insurers to be competitively serving in a better way to the customers. In that point
    view to huge untapped market, the concept of health insurance was introduced by the IRDA.
    Health insurance is a new and an emerging model of channel of distribution adopted by
    insurance players to increase the market share and insurance penetration. The present empirical
    based study was conducted with an objective to understand the growth of health insurance in
    Indian health Insurance Industry and to measure the customer awareness, satisfaction and
    perception towards buying health insurance products from insurers. The various concepts related
    to health insurance have been discussed in this paper. Health insurance is accelerating the growth
    of Insurance business, decrease cost, Low awareness of health insurance among customers. This
    paper concludes that there is a tremendous scope and growth opportunity available for health
    insurance in future in the Indian Insurance market.

    KEYWORDS: Health Insurance, Customer Awareness, Customer Satisfaction, Customer


    perception, Marker Penetration,
    ______________________________________________________________________________

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