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    Ferrero Brand Strategy

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    Suman Sharma
    Ferrero's portfolio of brands outperformed the global confectionery market in recent years. Ferrero has focused on premium chocolate brands like Nutella and Ferrero Rocher which have grown strongly. This strategy of focusing on premium brands has helped Ferrero become the third-largest confectionery company in the world.

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    Ferrero Brand Strategy

    Uploaded by

    Suman Sharma
    16 views1 page
    Ferrero's portfolio of brands outperformed the global confectionery market in recent years. Ferrero has focused on premium chocolate brands like Nutella and Ferrero Rocher which have grown strongly. This strategy of focusing on premium brands has helped Ferrero become the third-largest confectionery company in the world.

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    Brand Strategy of Ferrero

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    Ferrero's portfolio of brands outperformed the global confectionery market in recent years. Ferrero has focused on premium chocolate brands like Nutella and Ferrero Rocher which have grown strongly. This strategy of focusing on premium brands has helped Ferrero become the third-largest confectionery company in the world.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views1 page

    Ferrero Brand Strategy

    Uploaded by

    Suman Sharma
    Ferrero's portfolio of brands outperformed the global confectionery market in recent years. Ferrero has focused on premium chocolate brands like Nutella and Ferrero Rocher which have grown strongly. This strategy of focusing on premium brands has helped Ferrero become the third-largest confectionery company in the world.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    BRAND STRATEGY

    Ferrero's portfolio vs global confectionery market performance

    © Euromonitor International PACKAGED FOOD: FERRERO GROUP PASSPORT 4

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