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QUESTIO

The ____ is an offering form a known source


A ____ are the basic human requirements
A_____ is a consumer commitment for a product
The ultimate level of segmentation leads to_______
Placement focuses on distribution. Which of the following is not part of place/placements?
Promotion does not include which of the following:
Distribution decisions include all but one of the following:

Out Of 4ps in marketing mix three are product, promotion, and price, which is the 4th P.

__________________ deals with the specification of the actual good or service and how it relates to the target custom

Which P is not included in the 7Ps of marketing mix?

The process of deciding the path on which material move from start to finish is known as………...

Long-term capacity planning deals with which of the following factors


A large quantity and large variety of products are produced in

__________________ deals with the specification of the actual good or service and how it relates to the target custom

The Consumer protection act enacted in


In marketing, ______ is the focal point.

Six rights 1)right to safety, 2)right to be informed,3)right to choose,4) right to be heard,5)right to seek redressal and 6

A prestigious firm can raise more capital from the public for the purpose of
If a firm wants to stay and grow in business, it must create

The purpose of ______________________is to regulate both objectives of business and the means adopted to achiev

______________________ are concerned with the development of country as a whole.


___________________________ is the safety measurement protection of consumer from unscrupulous and unethica

Misleading advertisements, supply of interior services, charging more than MRP, hoarding and black marketing etc. l

_________________ refers to the system that assists the organization in delivering the service

____________ is the straight reduction in price on purchase during a stated period of time.

___________________________ provides a safeguard for consumers against goods and services which are hazardou

What is the concept purpose of the quoted line. “To separate ownership and management control of organizations and

______________________ provides consumer associations, educational institutions and policy makers can play an i

Growth brings higher profits and several powers in business. One power is economics than the other one is

In marketing, ______ is the focal point.

The promotion “P” of marketing is also known as ________.

Six rights 1)right to safety, 2)right to be informed,3)right to choose,4) right to be heard,5)right to seek redressal and 6

_____________ is related to the moral principles that should govern business activities.

A prestigious firm can raise more capital from the public for the purpose of

Burger hut is a fast food outlets on school premises, is related to which social responsibility strategy?

_________________________ provides the adequate and accurate information about quality, quantity, purity, standar

______________________ of a business denote its obligations to the customer, investor, employers, supplies, govern

______________________ are concerned with the development of country as a whole.

To charge fair prices from the customers is an example of


If a firm wants to stay and grow in business, it must create

__________________________________ provides separate definitions of consumer for the purpose of goods and se

______________________________ provides the consumer must be assured whenever possible access to a variety o

Production related procurement refers to the purchasing of______________.

Purchase Manager also known as __________________.

The pricing technique according to which the low price is charged for a quality offering is classified as

A master production schedule specifies

Long-term capacity planning deals with which of the following factors


BUSINESS ETHICS - UNIT 3

OPTION 1 OPTION 2 OPTION 3 OPTION 4

Brand Economics Relations Social


wants needs luxuries offerings
producing selling advertisin purchase
niche marketing individual marketing local marketing Segmentation
channels of convenience or All are part of
distribution accessibility value logistics placement
Marketing Research Advertising Personal Selling Sales Promotion
Inventory
Sales Promotion Order processing Facilitators
management

Purpose Pursuit Place Promotion

Price aspect Product aspect Promotion aspect Place aspect

People Purpose Promotion Price

a) scheduling b)routing c) dispatching d) sequencing

a) overtime budgets b) investment in new fac c) inventories d)workforce sizes


ilities
a)product focus. b)repetitive focus. c) process focus. mass customization.

a) Price aspect b) Product aspect c) Promotion aspect d)Place aspect

a) 24 Oct 1986 b) 24 Oct 1987 c) 24 Aug 1986 d) 15 June 1986


a) Profit b) Sales c) Customer d)All of the above

a) Philip Kotler b) Nielson c) John F Kennedy d) H R Bowen

a) Profit b)More money making c)Maintenance d) Growth


a)New products b) New shops c) New customers d)New markets

a)Marketing ethics b) Business ethics c) Good ethics d)Bad ethics

a) Sole objective b) Sales objective c) National objective d) Market objective


a) Manufacturer d) Consumer
b) Retailer Protection c) Business Protection
Protection Protection

d)Consumer
a) Defective product b) Business malpractice c)Diseased customer
protection

Product Process Price Promotion

Discount Allowance Sale Price

a) Right to safety b) Right to be informed c) Right to choose d) Right to be heard


c) Corporate d) National
a) Business ethics b) Business malpractice Governance Commission
a) Right to safety b) Right to consumer
c)Right to choose d)Right to be heard education
a) Consumer power
c) Social power d)Money power b) Business power
Profit Sales Customer All of the above
Product Marketing
Distribution Cost
Differentiation Communication
Philip Kotler Nielson John F Kennedy H R Bowen

Sociology Market ethics Business ethics Anthropology

Profit More money making Growth Maintenance

Proactive Active Obstructive Destructive

Right to consumer
Right to choose Right to be heard Right to be informed
education

Social objective Sole objective Market objective Sales objective

Sales objective National objective Market objective Social objective

Good habit Bad habit Good ethics Bad ethics


New products New shops New customers New markets

Consumer Protection Consumer Protection Consumer Protection Consumer Protection


Act, 1988 Act,1989 Act,1986 Act,2000

(1) Right to consumer


(2) Right to choose (3) Right to safety (4) Right to be heard
protection Act

Information systems Office supplies Furniture Raw materials

Materials Manager Procurement Manager Marketing Manager Process Manager

c) Perceived value a) Value pricing d) Target return


pricing b)Break- even pricing pricing
a)The financial resour b) d) The labour hours
c) What product is to
ces required for produ What component is to be required for
be made, and when
ction made, and when production

a) overtime budgets b) investment in new fac c) inventories d)workforce sizes


ilities
OPTION 5 OPTION 6 ANSWER

Brand
needs
purchase
individua
All are part of placement
Marketing Research
Sales Promotion

Place

Product aspect

Purpose
scheduling

Investment in new facilities

mass customization.

Product aspect

24-Oct-86
Customer

John F Kennedy

Growth
New customers

Business ethics

National objective
Consumer Protection

Business malpractice

Process

Discount

Right to safety

Corporate Governance
Right to consumer
education
Social power

Customer

Marketing Communication

John F Kennedy

Business ethics

Growth

Obstructive

Right to be informed

Social objective

National objective

Good ethics
New customers

Consumer Protection
Act,1986

(2) Right to choose

Raw materials

Procurement Manager

Value pricing

What product is to
be made, and when

Investment in new facilities

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