The document outlines the key elements of communication: (1) a sender who encodes a message, chooses an appropriate channel and medium, solicits feedback, and minimizes noise; (2) a receiver who decodes the message and provides feedback through active listening; and (3) a message that is transmitted through a channel via a medium. Effective communication requires a common background, purpose, and cooperation between the sender and receiver. The choice of channel and medium should be based on the communication's purpose, the sender's ability to use the medium effectively, and the medium's ability to deliver the message.
The document outlines the key elements of communication: (1) a sender who encodes a message, chooses an appropriate channel and medium, solicits feedback, and minimizes noise; (2) a receiver who decodes the message and provides feedback through active listening; and (3) a message that is transmitted through a channel via a medium. Effective communication requires a common background, purpose, and cooperation between the sender and receiver. The choice of channel and medium should be based on the communication's purpose, the sender's ability to use the medium effectively, and the medium's ability to deliver the message.
The document outlines the key elements of communication: (1) a sender who encodes a message, chooses an appropriate channel and medium, solicits feedback, and minimizes noise; (2) a receiver who decodes the message and provides feedback through active listening; and (3) a message that is transmitted through a channel via a medium. Effective communication requires a common background, purpose, and cooperation between the sender and receiver. The choice of channel and medium should be based on the communication's purpose, the sender's ability to use the medium effectively, and the medium's ability to deliver the message.
The document outlines the key elements of communication: (1) a sender who encodes a message, chooses an appropriate channel and medium, solicits feedback, and minimizes noise; (2) a receiver who decodes the message and provides feedback through active listening; and (3) a message that is transmitted through a channel via a medium. Effective communication requires a common background, purpose, and cooperation between the sender and receiver. The choice of channel and medium should be based on the communication's purpose, the sender's ability to use the medium effectively, and the medium's ability to deliver the message.
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# Elements of Communication
(i) Sender/ Encoder
(ii) Receiver/ Decoder (iii) Message (iv) Channel and medium
(i) Sender/ Encoder:
(a) Encodes Message
(b) Choose appropriate channel (c) Choose appropriate medium (d) Solicits feedback (e) Attempts to minimize noise.
(ii) Decoder/ Receiver:
(a) Decodes Message
(b) Practice active listening (c) Provides Feedback
For communication to be effective there should be common background, purpose,
interest, cooperation between sender and receiver.
(iii) Medium vs. channel
These two terms are often confused in business communication. Understanding the distinction is essential to understand business communication. Consider the following examples.
Channel ----------Air Medium ----------Airplane Channel----------Water Medium ---------Boat
The choice of the channel and by extension the medium should therefore be determined by the following:
(i) Purpose of communication
(ii) Ability of encoder to effectively use the medium (iii) Effectiveness of the medium to deliver the message.
Other elements:
Response: When sender sends a message, he/she expects a response. The response may be immediate or differed, favorable or unfavorable.
Feedback: Feedback is essential in communication process. It tells the sender of the
message that the message has been received and understood and the purpose fulfilled whether it is to persuade or inform or for good will reasons. Feedback both reassures the sender and the receiver is involved in active listening. Feedback is always be solicited by the sender and in the best case built into the process of communication.
