TG Assignment Briefing

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ASSIGNMENT BRIEFING

Your next assignment at AGES Corporation is at Turning Gears, as Head Product Manager for
the Hermy’s Adventure (HA) series. Your base annual salary is $120,000 with a 30% bonus
directly related to sales for the year. If you manage this product well through its first two years
on the market, you can expect your full bonus and strong recommendation for promotion. Poor
management will cast uncertainty on your future.

As Head Product Manager, with full P&L (Profit and Loss) responsibility for this important
product line, you must make a series of decisions concerning the HA product line, and you will
be evaluated on your performance. Your decisions will be concerned with the product at all
stages of its lifecycle and through various departments. You will be in charge of two other team
members, Jared Stevens and Leah Jackson. Your team’s performance will decide whether the
product succeeds or fails in the marketplace.

Mission Statement: Turning Gears is committed to producing fun, educational, and high-
quality toys that give children a head start on a life full of imagination, learning, and
happiness. Our hard work, good management, and a focus on quality enable us to create
compelling value for all of our stakeholders.

Turning Gears was started in 1975 by Marion Ross, a mother of three and a clinical child
psychologist. Ross was disappointed by the limited number of toys available that were both fun
to play with and educational. To satisfy this need she designed a set of interconnecting gears that
could be arranged vertically like blocks to build towers or horizontally to create spinning works
of art. Today the company, as a division of AGES Corporation, has grown to over 5,000
employees, and its operations are conducted around the world in various factories, warehouses,
distribution sites, and testing centers, with annual sales over $800mm.

Turning Gears Inc.

Turning Gears is the third largest player in the educational toy market, with a total market share
of 15%. The remaining market share is divided among the hundreds of smaller toy companies.
The only hope for longevity in the industry is constant innovation.

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