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    Presentation On Retail Outlet D MART

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    Parth prajapati
    This document discusses D-Mart, a retail chain in India. It outlines D-Mart's mission to be the lowest priced retailer in its areas of operation. It describes D-Mart's branches across several Indian states and its categories of products. The document also provides details on D-Mart's exterior design, interior design, merchandise, advertising and promotion strategies, pricing, and SWOT analysis. Suggestions are provided on improvements.

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    Presentation On Retail Outlet D MART

    Uploaded by

    Parth prajapati
    23 views18 pages
    This document discusses D-Mart, a retail chain in India. It outlines D-Mart's mission to be the lowest priced retailer in its areas of operation. It describes D-Mart's branches across several Indian states and its categories of products. The document also provides details on D-Mart's exterior design, interior design, merchandise, advertising and promotion strategies, pricing, and SWOT analysis. Suggestions are provided on improvements.

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    135856269 Presentation on Retail Outlet D MART

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    This document discusses D-Mart, a retail chain in India. It outlines D-Mart's mission to be the lowest priced retailer in its areas of operation. It describes D-Mart's branches across several Indian states and its categories of products. The document also provides details on D-Mart's exterior design, interior design, merchandise, advertising and promotion strategies, pricing, and SWOT analysis. Suggestions are provided on improvements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views18 pages

    Presentation On Retail Outlet D MART

    Uploaded by

    Parth prajapati
    This document discusses D-Mart, a retail chain in India. It outlines D-Mart's mission to be the lowest priced retailer in its areas of operation. It describes D-Mart's branches across several Indian states and its categories of products. The document also provides details on D-Mart's exterior design, interior design, merchandise, advertising and promotion strategies, pricing, and SWOT analysis. Suggestions are provided on improvements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    RETAIL MANAGEMENT

    PROJECT ON

    Experience the Convenience

    SUBMITTED TO

    PROF.KEERTHI MENON
    SUBMITTED BY

    Swati satyal
    TAG LINE

    Mehnat Humari
    Bachat Aapki
    INTRODUCTION
    MISSION AND VISION
    MISSION
    “ TO BE THE LOWEST PRICED RETAILER IN
    THE AREA OF OPERATION / CITY /
    REGION.”

    VISION
    IT IS OUR CONTINOUS ENDAVOUR TO INVESTIGATE, IDENTIFY
    & MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR
    CUSTOMER’S EVERYDAY USE & AT THE BEST VALUES THAN
    ANYBODY ELSE
    D-MART
     Location
     Parking
     Layout
     Target customers
    IMAGE SET UP
    BRANCHES

     Maharashtra

     Gujarat

     Andhra Pradesh

     Karnataka
    CATEGORIES OF PRODUCT

    1. Grocery
    2. Fruits n vegetables
    3. Daily products
    4. Personal products
    5. Cosmetics
    6. Medicines
    7. Fashion accessories
    8. Garments n many more…
    EXTERIOR DESIGN
    Baggage counter
    Food stalls
    Metal railing
    Metal detector
    INTERIOR DESIGN
    Green colour
    Ceramic tiles
    Soft hindi music
    Spacious and organized
    Adequate light for merchandize product
    Special entrance for physically challenged
    people.
    MERCHANDISE.
    ADVANTAGES

    DISADVANTGES
    ADVERTISING & PROMOTION.
    Hoardings
    Newspaper
    Promotion and sales offers
    Separate shelf for more discounted
    products
    Separate shelf for newly launched
    product
    The word ‘DISCOUNT’.
    PRICING.
     EDLP.
     Minimum 2% to 10% discount.

     Bundled price.

     Multiple unit pricing.


    SWOT ANALYSIS
    STRENGHT:
     Lower price
     Stable image
     Location
     Spacious
    WEAKNESS:
     Low brand loyalty
     Poor space utilization
     No backing of big corporate house
     No electronic products
     Stand alone stores
    OPPORTUNITY:
     Booming retail sector
     Avenue food plaza pvt ltd
     New stores in rural area

    THREATS:
     Competitors
     Entering of MNC’s in indian market
    RETAIL FORMAT
    SUGGESTIONS
    Adequate and spacious trail rooms
    Adequate shelves
    Staff is not well trained
    Trolleys
    Spend more on advertising
    The Ceiling is not appropriately
    constructed
    Monitoring is required

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