Attitude, Subjective Norms, Perceived Behavior, Entrepreneurship Education and Self-Efficacy Toward Entrepreneurial Intention University Student in Indonesia
Attitude, Subjective Norms, Perceived Behavior, Entrepreneurship Education and Self-Efficacy Toward Entrepreneurial Intention University Student in Indonesia
Attitude, Subjective Norms, Perceived Behavior, Entrepreneurship Education and Self-Efficacy Toward Entrepreneurial Intention University Student in Indonesia
Abstract:
The purpose of this study was to determine the influence of these factors in the
theory of planned behavior; which includes attitude, Subjective Norm and Perceived
Behavioral Control, the entrepreneurial intentions of students in East Java. The
population used in this study was students at the University 2012-2015 school year.
Sampling techniques proportional stratified sampling with a total sample of 1,237
respondents.
The data collection used questionnaires methods, while the multiple linear
regression analysis was used as an analytical technique. Research results show that
Attitude, Subjective Norm, and Perceived Behavioral Control, Entrepreneurship and
Self-efficacy education affects Entrepreneurial intentions.
1
Lecturer Management Department at Ciputra University Surabaya, Indonesia
whidyautami@ciputra.ac.id
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Background
Indonesian has mindset of being a company employee than to open their own
business. Widawati (2012) states that, "Indirectly, formal and non formal education
in Indonesia is still not oriented towards entrepreneurship". Learners considered
successful by the community when they can be private or public servants who have
a regular income and continuity. Therefore, one of the solutions to reduce
unemployment is to cultivate the entrepreneurial spirit of the people, especially
college students tinggi. Rasli et al. (2013), the intention of entrepreneurship is a
mind that encourages individuals to create businesses. The country's economy can
grow well when the numbers of entrepreneurs have at least 2 percent of the total
population. Based on McClelland, an expert in entrepreneurship revealed a new
country will prosper if at least 2% of the population become entrepreneurs (Ciputra,
2011: 14). The number of entrepreneurs in Indonesia is still lagging behind,
especially toward Malaysia, Singapore and Thailand.
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Subjective norms are the views considered important by individuals who advise the
individual to perform or not perform certain behaviors and motivation accompanied
by a willingness to do or not do something that is considered important (Wedayanti,
N. P., and Giantari, I., 2016). According to Maulana, H.D., (2009: 58), subjective
norms or socially refers to a person's beliefs on how and what to think about people
considered important and motivated to follow the thought. Subjective norm is a
norm which departed from the inner element or the human conscience (Sumaryono,
E., 2012: 111) .In entrepreneurship, individual views derived from the belief and
support of family, friends or people that are considered important for such
individuals.
This study refers to an earlier study conducted by Cruz et al. (2015), Leeuw, A.D., et
al., (2015) and Ajzen, I. and Sheikh, S. (2013). Research conducted by Cruz et al.,
(2015) tested the effect of the application of the Theory of Planned Behavior in
entrepreneurship intentions arouse students of economic faculties Unpaz, Dili,
Timor Leste. Leeuw, A.D., et al., (2015) conducted a study "Using the Theory of
Planned Behavior to Identify Key Beliefs Underlying Pro-Environmental Behavior
in High-School Students: Implications for Educational Interventions". Research
conducted by Ajzen, I. and Sheikh, S. (2013), entitled "Action Versus Inaction:
Anticipated Affect in the Theory of Planned Behavior”. Study previously performed
by Wulandari, S (2013), Zulianto et al., ( 2014), Negash, E., and Amentie, C. (2013)
and Gerba, DT (2012). While the research conducted by Wulandari, S. (2013)
analyzed the effect of self-efficacy against the interest in entrepreneurship in Class
XII in SMK 1 Surabaya. Zulianto et al., (2014) conducted a study on the influence
of self-efficacy and entrepreneurial education to the interest in entrepreneurship
education students’ trade system economics faculty state university unfortunate
2013. Negash (2013) conducted a study on an investigation of higher education
student's entrepreneurial intention in Ethiopian Universities: Technology and
business fields in focus. Research from Gerba, D.T. (2012) analyzed the impact of
entrepreneurship education on entrepreneurial intentions of business and engineering
students in Ethiopia.
Based on the above background, the researchers are interested in knowing whether
the attitude, subjective norm and control behavior, entrepreneurship education and
self efficacy influence the entrepreneurial intentions of students in Indonesia.
Theoretical basis
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expanded by Martin Fishbein and Icek Azjen. In 1988, Azjen adds a new factor that
is perceived behavior control, and then called the Theory of Planned behavior.
Theory of Planned Behavior theory of planned behavior has three factors. The first
is the attitude toward the behavior (attitude toward behavior) is positive or negative
evaluation of the individual's self-performance on certain behaviors. The second is
subjective norm (subjective norms) that the individual perception of a particular
behavior, which is influenced by the assessment of significant others (eg, parents,
spouses, friends, teachers). The third is a control behavior (perceived control
behavior) is the individual's perception about the ease or difficulty to perform
certain behaviors.
Attitude
Attitude is a readiness to react to certain objects in the environment as an
appreciation of the object (Efendi, F. and Makhfudli, 2009: 103). Attitude is the
reaction of an individual to an object in the environment, in the study of these
objects is entrepreneurship. Cruz et al, (2015),
Subjective Norm
Subjective norm is the view of an individual who influenced one another is
important. According Wedayanti, N. P., and Giantari, I., (2016), subjective norms
are the views that are considered important by individuals who advise the individual
to perform or not perform certain behaviors and motivation accompanied by a
willingness to do or not do something that was considered important. Subjective
social norms or refers to a person's beliefs on how and what to think about people
who are considered important and are motivated to follow that thought (Maulana,
H.D., 2009: 58). Subjective norm is a norm which departed from the inner element
or the human conscience (Sumaryono, E., 2012: 111).
Entrepreneurship Education
According to Gerba, D.T. (2012) entrepreneurship education is a conscious effort by
individuals to increase knowledge about entrepreneurship. Educational
entrepreneurship education is not marketing or sales that educate someone to be a
merchant, but has a wider meaning than just being a seller (Nurseto, 2010).
Entrepreneurship education is taught how to look at the opportunities and risks
facing the business world. According to Kurniawan, R. (2013), entrepreneurship
education is a discipline that studies on values, skills, and behavior in the face of
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life's challenges to pursue opportunities with a wide range of risks that may be
encountered.
Self Efficacy
Self efficacy is the belief that one of the skills they have to perform certain actions
in order to achieve something (Bandura, 1997). Self-efficacy can also be interpreted
as a form of an individual's belief in his own ability to believe in performing an
action. Someone who has a high self-efficacy also have high confidence in
performing an act anyway. Self-efficacy is needed to encourage employees to
believe in their ability to achieve the objectives or expected results (Rahmi, et al.,
2014). Ghufron and Risnawita (2010: 77) state that in general self-efficacy is a
person's belief about its ability to cope with a wide range of situations that arise in
life.
Intention Entrepreneurship
Intention is the most important factor that an individual is willing to
entrepreneurship. Entrepreneurial intention is the desire of individuals to take the
opportunity and opened his/her own business by creating product or new service.
According to Rasli et al. (2013), the intention of entrepreneurship is a mind that
encourages individuals to create businesses.
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Hypothesis
Based on the theoretical basis and previous studies, the hypothesis of this study as
follows: H1: Attitude positive and significant impact on student entrepreneurship
intention Indonesia.H2: Subjective Norms affect positively and significantly related
to student entrepreneurship intentions Indonesia. H3: control the behavior of a
positive and significant effect on the intention Indonesia.H4 Student
entrepreneurship: Entrepreneurship education is a positive and significant impact on
student entrepreneurship intention Indonesia.H5: Self-efficacy influence positively
and significantly related to student entrepreneurship intentions Indonesia
Research methods
The questionnaire has questions about the research that has alternative answers
using a Likert scale. Likert scale can be used to measure attitudes, opinions and
perceptions of a person about an object or phenomenon (Purwanto, 2012: 228).
Choice of answers in a Likert scale is Strongly Disagree (1), Disagree (2), Self
Agree (3), Agree (4), and Strongly Agree (5).
Test reliability is a reliability test that aims to find out how far a measuring
instrument reliable or trustworthy (Supriyono, K., et al., 2015) .Test of reliability
using Cronbach Alpha value (α). If Cronbach Alpha coefficients is > 0.6; and the
instrument value is said to be reliable.
Information:
Y = Intention entrepreneurship β1 = regression coefficient attitude
X1 = Attitude β2 = regression coefficient subjective norm
X2 = subjective norm β3 = regression coefficient behavior control
X3 = Control Behavior β4 = coefficient entrepreneurship education
X4 = Education entrepreneurship β3 = coefficient of self-efficacy
X5 = Self Efficacy
ε = Residual
Hypothesis testing
Test Statistic F, F statistical test used to test whether all independent variables have
an effect on the dependent variable. If the value of Sig. F count <0.05 means that all
independent variables together give effect to dependent variable.
Statistics t test, t test statistic used to show the effect of each independent variable in
explaining the variation of the dependent variable. If the value of Sig. t <0.05 means
that all independent variables individually influence on the dependent variable. Test
Classic include assumption of normality, autocorrelation, multicollinearity,
heterokedastisitas, and linearity test
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entrepreneurship
X1. Entrepreneurship education 0 1 18 41 33 4,14 0,76
3 programs to grow the Agr
awareness of business ee
opportunities
Entrepreneurship Education 4,16 0,73
Agr
ee
Agr
Entrepreneurship intention 4.4 0.9
ee
Information: STS = Strongly Disagree, TS = Disagree, CS = Just agree, S = Agree, SS =
Strongly Agree
Test reliability study was conducted USING grades Cronbach Alpha (α) .If
Cronbach Alpha coefficients> 0.6, the instrument reliable. It is said such testing can
be seen that the reliability test each variable has a value of Cronbach Alpha> 0.6 and
values Cronbach alpha if item deleted at any point statement did not exceed the
value of Cronbach Alpha for each variable. It can be concluded that the attitude
C.W. Utami, D. Bernardus, G. Sintha
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Based on the results of multiple regression analysis of Table 4.9 obtained by the
following equation:
Hypothesis testing
Testing the hypothesis in this study using F test and T are the results as follows.
a. Test F
F statistical test used to test whether all independent variables have a significant
influence on the dependent variable. If the value of Sig. F count <0.05, means that
all independent variables together a significant effect on the dependent variable. If
the value of Sig. F count is > 0.05, means that all independent variables together no
significant effect on the dependent variable.
Table 4Uji F
ANOVAa
ANOVAa
Model Sum of Squares df Mean Square F Sig.
Regression 23.813 3 7.938 22.770 .000b
1
Residual 31.724 91 .349
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Total 55.537 94
a. Dependent Variable: entrepreneurial intentions
b. Predictors: (Constant), behavioral control, subjective norms, attitudes
Source: Appendix
Based on the hypothesis testing used the F test obtained F-count value of
22.770 with a significant level of 0000. The results of the Sig. F count is <0.05, then
the variable attitudes, subjective norms and behavioral control together a significant
effect on variable university student entrepreneurship intentions.
b. T test
T statistical test used to show the effect of each independent variable in
explaining the variation of the dependent variable. If the Sig. t <0.05 means that all
independent variables individually have a significant impact on the dependent
variable.
Table 5Uji t
Free Variable t Sig.
Attitude 2.971 .004
Subjective norms 2.979 .004
Control Behavior 2.682 .009
Entrepreneurship education 4.890 .000
Self Efficacy 6.454 .000
Based on hypothesis testing using t test values obtained Sig. t for the five
independent variables <0.05, meaning that the variable attitude, subjective norm and
control individual behavior, education, entrepreneurship and self efficacy has
significant impact on student entrepreneurship intention variables.
Based on Table 7 it can be seen that the correlation coefficient values were
obtained for 0655, which means quite a strong relationship between the independent
variables and the dependent variable. The coefficient of determination of 0.429
which means the variable attitudes, subjective norms and behavioral control
variables are able to explain the variation in entrepreneurship intentions of students
by 42.9%. While the rest (100% -42.9%), ie 57.1% influenced by other factors not
discussed in this study.
Model Summary b
Mode R R Square Adjusted R Std. Error of the Durbin-
l Square Estimate Watson
a
1 .655 .429 .410 .590 1.916
a. Predictors: (Constant), Control Behavior , Subjective norms , Attitude
b. Dependent Variable: Entrepreneurship Intention
Source: Appendix E
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b. Test of Autocorrelation
Autocorrelation test used to determine whether the linear regression model
correlation errors between the current period (t) and previous (t-1). Autocorrelation
was tested using the method of Durbin Watson.
Referring to the model table summary in Table 4.12, it can be seen the value of
Durbin Watson at 1.916. According to Lind, D. A., et al. (2011: 450), with K = 3 at
0.05 and a sample of 95 people, a score of 1,730 DU. If DU <DW <4-DU then Ho is
accepted, meaning that no autocorrelation. Due to the value of Durbin Watson is
between DU and 4-DU is 1.730 <1.916 <2.270, then there is no autocorrelation.
c. Test of Multicolinearity
Multicolinierity test is used to look at the correlation between independent
variables in the regression model. If the value of VIF (Variance Influence Factor)
<10, meaning not happen multikolinieritas. If the value of VIF> 10, meaning there
multikolinieritas and variables must be known variables. Based on testing attitudes,
subjective norms, behavioral control, entrepreneurship education, self-efficacy has a
value of tolerance and VIF (Variance Influence Factor) of less than 10, meaning not
happen multikolinieritas.
d. Test of heterokedastisitas
Heterokedastisitas test aims to test inequality residual variance of each
observation. Heterokedastisitas test using test Glejser by regressing between
independent variables with residual absolute value.
e. Linearity test
The linearity test is used to see if there is a linear relationship between an
independent variable and the dependent variable. If the value of significant linearity
<0.05, there is a linear relationship. Based testing can be seen in the significant
value of each variable liniearity less than 0.05 means that there is a significant linear
relationship between each of the independent variables (attitudes, subjective norms,
behavioral control, education, entrepreneurship and self efficacy) with the dependent
variable (intentions entrepreneurship).
Discussion
a. Influence Attitudes toward entrepreneurship as a Partial Intention
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The results show that the value of the t test with significance level for
attitude variables (X1) of 0.004 <0.05 means attitudinal variables individually to
give effect to the intention of University Variable. The result of student
entrepreneurship research supported by previous research carried out by Cruz et al.,
(2015 ), which examines the effect of the application of the Theory of Planned
Behavior in entrepreneurship intentions arouse students of economic faculties
Unpaz, Dili, Timor Leste. This study proves that the existence of variables influence
attitudes towards entrepreneurship intention variable.
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Managerial implications
the following are the managerial implications of variable attitudes, subjective norms
and behavioral control toward entrepreneurship intentions University students.
Attitude Variable
Table 7 Attitude Variable Based Managerial Implications
Like the face Conduct market research so that the risk faced by business is a
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Support The need for discussion and sharing with those who are
confidence in considered important, so that confidence in the support of people
the efforts of who are considered important can develop.
those who are e considered
considered important can participate directly with students who are running
important or presenting business. Thus, students can get support directly
from people who are considered important.
Confidence The need for discussion and sharing with friends on a regular
support of basis, so that confidence in the support of friends can grow.
friends in the Holding of the program where friends can participate directly
business with students who are running or presenting business. Thus,
students can get direct support from friends
Source: Data processed
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Conclusion
Based on the results of the research and discussion, it can be concluded as follows.
1. Attitude has a positive and significant influence on the intention of
entrepreneurship.
2. Subjective Norm has positive and significant influence on the intention of
entrepreneurship.
3. Control the behavior has a positive and significant influence on the intention of
entrepreneurship.
4. Entrepreneurship education has a positive and significant influence on the
intention of entrepreneurship.
5. Self Efficacy has a positive and significant effect on the intention of
entrepreneurship.
Advice to Students
Advices to entrepreneurs are:
- The need for increasing the insight by reading books, news, look at the
business in the local or international market and conduct market research so
that interest will be able to grow business opportunities.
- The need for discussion and sharing with family, friends and people that is
important on a regular basis, so that confidence in the support to grow.
- The need for self-motivated to read books, discuss with family and
successful entrepreneurs, gain experience, and leadership training program
in order to develop a sense of confidence in the ability to manage the
business
- The need for intellectual capital investment is entrepreneurship education
and confidence for setting intentions entrepreneurship.
- Active in the business organization for entrepreneurs to know the market
trend is rampant and exchange their thoughts and ideas.
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Advice to College
Advices to the College are:
- The development of programs that can improve the competence of
facilitators in growing and developing student interest in business
opportunities.
- Holding of the program where family, friends and people that are important
to participate directly with students running or presenting business.
- Holding of self-motivation seminars or seminar successful businessmen and
leadership training programs so that confidence in the ability to manage self-
employment can be increased.
- Conducting business organizations for the entrepreneurs as exchange ideas
spot
Research limitations
This study has several limitations such as:
The independent variables specifically adapted to the conditions of selecting
respondents or sample even though actually there are many internal and external
factors which refers to the entrepreneurship intention.
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