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    01 How To Find Your Big Idea PDF

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    Noël Perera
    This document provides guidance on identifying a "big idea" for creating a digital educational product. It advises that everyone has knowledge to share that could help others and be monetized. The key is finding an idea that solves a problem or need people are actively searching for answers to. It outlines exercises to 1) identify a motivated target customer group, 2) determine what solution they are looking for, and 3) confirm they have difficulty finding quality information on their own. By understanding your strengths and targeting a niche in this way, you can develop a product that delivers unique value and answers for your customers.

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    01 How To Find Your Big Idea PDF

    Uploaded by

    Noël Perera
    340 views3 pages
    This document provides guidance on identifying a "big idea" for creating a digital educational product. It advises that everyone has knowledge to share that could help others and be monetized. The key is finding an idea that solves a problem or need people are actively searching for answers to. It outlines exercises to 1) identify a motivated target customer group, 2) determine what solution they are looking for, and 3) confirm they have difficulty finding quality information on their own. By understanding your strengths and targeting a niche in this way, you can develop a product that delivers unique value and answers for your customers.

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    01-How-To-Find-Your-Big-Idea.pdf

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    This document provides guidance on identifying a "big idea" for creating a digital educational product. It advises that everyone has knowledge to share that could help others and be monetized. The key is finding an idea that solves a problem or need people are actively searching for answers to. It outlines exercises to 1) identify a motivated target customer group, 2) determine what solution they are looking for, and 3) confirm they have difficulty finding quality information on their own. By understanding your strengths and targeting a niche in this way, you can develop a product that delivers unique value and answers for your customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    340 views3 pages

    01 How To Find Your Big Idea PDF

    Uploaded by

    Noël Perera
    This document provides guidance on identifying a "big idea" for creating a digital educational product. It advises that everyone has knowledge to share that could help others and be monetized. The key is finding an idea that solves a problem or need people are actively searching for answers to. It outlines exercises to 1) identify a motivated target customer group, 2) determine what solution they are looking for, and 3) confirm they have difficulty finding quality information on their own. By understanding your strengths and targeting a niche in this way, you can develop a product that delivers unique value and answers for your customers.

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    How To Find Your Big Idea

    Each of us has a “big idea” for a book or teaching course that would be
    incredibly valuable for others.
    Each of us has knowledge, expertise and a story that we can use to create a
    unique educational product - that we can use to monetize our life experience.
    We have all seen ebooks, audio books, video courses, webinars, interview
    programs, and many other formats being sold online. These are all examples of
    what are called “digital products.”
    You have been watching as teaching and training businesses are exploding
    online. What do the famous teachers and big launches have in common? Almost
    all of them are offering a digital product for sale.
    If you look around today, you’ll notice three things:

    1) Everywhere, people are reading, watching videos and listening to


    information that they search for and find online.
    2) The amount of time they invest doing it is growing.
    3) The amount of money they invest doing it is growing.

    Over a billion iPads and iPhones have been sold already. And what are these
    devices used for? More and more, they’re used for reading books, listening to
    audio programs, watching videos, and attending online courses.
    And who is creating the most successful ebooks, video courses, and other
    digital products? Regular people, who have learned how to do it, from scratch.
    I believe that everyone should have a digital product. Everyone should have a
    way to share their knowledge with others, and do it in a way that is valauble, so
    they can sell it.
    What do you need in order to get started? You need a BIG IDEA.
    You need an idea for your product. An idea that is the seed of a product that
    will share the most important and valauble part of your life experience and story.
    An idea that will inspire you to finish your digital product, and then use it to build
    your online business.
    Use the exercise on the following pages to identify YOUR big idea, so we can
    build a digital product around it.
    Target Your Niche
    When most people decide to create a digital product, they begin by
    imagining the “widest audience” possible, and then creating a product that tries
    to “appeal to everyone.” It’s counter-intuitive to narrow your niche, and target a
    smaller group of people. When you “narrow your niche” you actually target a
    group that is more motivated, and more likely to buy your product. Use this 3-
    question exercise to identify a smaller group of people who are more likely to
    buy your product.

    Question #1: Is your target customer motivated?


    It’s best to start out identifying a person who has a need, and who is feeling a
    strong emotion - an emotion that is motivating them to get the need met. It’s
    hard to sell a product to someone who isn’t motivated already, so start by
    identifying a group of people who are motivated. Describe your group of
    motivated potential customers here:

    Question #2: Are they searching for a solution?


    Next, within the group of motivated prospective customers, it’s important to
    find the sub-group of people who are out looking for information and solutions.
    I like to say “look for customers who are looking for you.” This is an opportunity
    to use the free Google Keyword Tool to make sure people are searching for
    solutions in your niche. Describe the solution they’re searching for here:

    Question #3: Are they having a hard time finding the right answer?
    Once you have identified a group of people who are motivated and searching
    for solutions, ask yourself: “Are these people able to find a high quality answer
    online?” If you’ve done a good job with the first two questions, you’ll be likely to
    have identified a niche where your knowledge and story will make a more
    valuable digital product than they can get. Write down why your answers are
    better for these people, and why they’ll get more value learning from you:
    Your Big Idea
    Your Big Idea... the idea that you can use to create a digital product that
    people are already searching for... a digital product that they already want to buy
    from you... is a combination of three things.
    First, you must identify what you’re naturally great at. Next, you must target
    and narrow your niche. And finally, you must share your story and key learning
    insight.
    The place where these three overlap is your big idea. Once you identify it,
    make this the core of your digital product...

    What You’re
    Naturally Great At

    Your
    Big Idea

    Targeting & Your Story


    Narrowing Your & Key Learning
    Niche Insight

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