1

FACULTY OF COMMERCEAND MANAGEMENT
STUDIES
LACHOO MEMORIAL COLLEGE OF SCIENCE AND

TECHNOLOGY (AUTONOMOUS), JODHPUR
COMPLETE DOCUMENT
AS APPROVED BY BOARD OF STUDIES
FOR
MASTER OF BUSINESS ADMINISTRATION (MBA)
RULES,REGULATIONS AND COURSE CONTENTS
SEMESTER I & II EXAMINATION 2018-2019
SEMESTER III & IV EXAMINATION 2019-2020
PREPARED AND COMPILED BY:

BOARD OF STUDIES, FACULTY OF COMMERCE AND
MANAGEMENTSTUDIES
LACHOO MEMORIAL COLLEGE OF SCIENCE AND TECHNOLOGY (AUTONOMOUS),
JODHPUR
FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY (AUTONOMOUS) JODHPUR SCHEME OF SYLLABUS
FOR MASTER OF BUSINESS ADMINISTRATION
SCHEME FOR THE COURSE OF MASTER OF BUSINESS ADMINISTRATION (MBA)
Course Overview:
Master of Business Administration (MBA) with dual specialization course is offered by Faculty of Com-
merce and Management Studies working under the aegis of Lachoo Memorial College of Science & Tech-
nology, Jodhpur. The college was established in the year 1965 and is the only UGC approved Autonomous
college of Western Rajasthan, since 2012. The MBA course is affiliated to Jai Narain Vyas University, Jodh-
pur and is recognized by the All India Council of Technical Education (AICTE).
A candidate admitted in Master of Business Administration (MBA) dual specialization course is required to
carry two year full time on campus studies comprising of four semesters. Master of Business Administration
(MBA) dual specialization degree will be awarded to the candidate when he/she passes all the four semester
examination papers including papers for which deficiency, if any, is to be made up.
Objective:
The business scenario is ever changing in terms of practice and knowledge generation and is leaving a tre-
mendous impact on management education worldwide. Management practitioners and academicians are
striving hard to cope-up with the changing demand of the industry and are coming up with advance and more
need base course content nearer to the requirements of industry. The objective of this course is to impart
modern and relevant management skills to the students which transform them into employable youth of the
nation.
Faculty of Commerce and Management Studies,

Lachoo Memorial College of Science & Technology (Autonomous),
Jodhpur-342009
COURSE/EXAMINATIONSTRUCTUREFORMBAPROGRAM
EFFECTIVE FROM ACADEMIC SESSION2018-19
MBA(First &Second Semester)

I Semester MBA
Marks
I Seme- Number of Number CIA ESE Maximum/

Name of hours per (Conti- (End Seme- Minimum
ster of Cre- nuous In-
Subject week ternal As- ster
MBA dits Examination)
sessment)
Code 1hour 3hours
No. Examina- Examina-
tion tion
Managing
MBA111 4 4 20 80 100/40
Organization
Entrepreneur- 100/40
MBA112 4 4 20 80
ship Develop-
Quantitative
MBA113 4 4 20 80 100/40
Methods
Managerial 100/40
MBA114 4 4 20 80
Economics
Fundamentals of 100/40
MBA115 4 4 20 80
Accounting
Business 100/40
MBA116 4 4 20 80
Environment
Information 100/40
MBA117 Technology 4 4 20 80
in Manage-
ment
Seminar on 100/40
MBA121 Contemporary 4 4 20 80
Issues
Total 32 32 160 640 800/320
*The BOS approved paper number MBA121 is the paper on seminar on Contemporary issues. Heret he fa-
culty members will assign contemporary issues concerning with Corporate sector like, merger &acquisition,
current economic issues, stock market developments, new HR initiatives, recent trends in marketing etc. to
the students. Students will prepare seminar report under the guidance of assigned faculty members and
will submit and present the report in the Continuous Internal Assessment Examinations (CIA) of 20 marks
and will be evaluated by the internal and external examiners on the same in End Semester Examinations
(ESE).
II Semester MBA
Marks
II Semester Number of CIA ESE

Name of (Conti- (End Seme- Maximum/
MBA Code Subject Hours per Number of nuous ster Minimum
No. week Credits Inter- Examina-
nal tion)3hours
Assess- Examina-
tion
ment)
Human Resource
MBA211 Management 4 4 20 80 100/40
Marketing Management
MBA212 4 20 80 100/40
4
Financial Management
MBA213 4 20 80 100/40
4
Business Legislation I
MBA214 4 4 20 80 100/40
Production and Opera-
MBA215 tions Management 4 4 20 80 100/40
Business Research
MBA216 Methods 4 4 20 80 100/40
Management
MBA217 4 20 80 100/40
Accounting 4
20 80 100/40
Major Research Report &
MBA221 Presentation 4 4
Total 32 32 160 640 800/320
*The BOS approved paper number MBA221 i.e. the paper on major research report & presentation.
Here the students are required to do research work related to the corporate world or different indus-
tries or the issues related to the social science.Students will prepare research report under the guid-
ance of assigned faculty members and will submit and present the report in the Continuous Internal
Assessment Examinations (CIA) of 20 marks and will be evaluated by the internal and external ex-
aminers on the same in End Semester Examinations (ESE).
Note: * *In order to gain practical exposure of real life corporate/industrial world students are re-
quired to take Corporate/Industrial training of six weeks after completion of their second semester
examination in any of the industrial unit or business houses approved by the Director. Students are
also required to submit and present a training report on their training/field experience at the time of
examination.
MBA(Third & Fourth Semester)
III Semester MBA
Marks
III Seme- Number CIA ESE
Number of (Continuous (End Semester Maxi-
ster MBA Name of of Hours Internal As- Examination)
Credits mum/
Code No. Subject per week sessment) 3hours
1hour Examination Mini-
Examination mum
COMPULSORY SUBJECTS
Business Policy
MBA311 and Strategic 4 4 20 80 100/40
Management
MBA312 BusinessEthics 4 4 20 80 100/40
MBA321 Small Business 4 4 20 80 100/40
Development
Plan (Presenta-
tion & Viva)
MBA322 Summer Training 4 4 20 80 100/40
Report (Presenta-
tion & Viva)
OPTIONAL SUBJECTS ( DUAL SPECILIZATION)
In order to avail dual specialization in MBA a Candidate can choose any two specializations or
elective subjects/stream listed below. He will study two papers of both the specializa-
tion/elective subjects/stream in semester III & two papers of both the specialization/elective
subjects/streams in semester IV.
First Elective
4 4 20 80 100/40
Stream-Paper I
First Elective
4 4 20 80 100/40
Stream–Paper II
Second Elective
4 4 20 80 100/40
Stream-Paper I
Second Elective
4 4 20 80 100/40
Stream-Paper II
Total 32 32 120 640 800/320
*Paper MBA321Small Business Development Plan, Students are required to submit and present the
plan in the Continuous Internal Assessment Examination (CIA) of 20 marks and will be evaluated in
the same by internal and external examiners in End Semester Examinations (ESE).
**Paper MBA322 Summer Training Project report presentation, Students are required to submit and
present the report in Continuous Internal Assessment Examination (CIA) of 20 marks and will be eva-
luated in the same by internal and external examiners in End Semester Examinations (ESE).
***Note: An elective/optional group opted will be open only if it is desired by 1/6 th of the total strength
of the students.
IV Semester MBA
Marks
IV Number of Number CIA ESE
Seme- Name of of Cre- (Continuous In- (End Seme-
Hours per ternal Assess- ster
ster Subject dits
week ment) Examination) Maximum/
MBA- 1hour 3hours Minimum
Code Examination Examination
No.
COMPULSORY SUBJECTS
Business Legislation
MBA411 4 4 20 80 100/40
II
MBA412 Project Management 4 4 20 80 100/40
Comprehensive Vi-
MBA421 - 4 - 100 100/ 40
va- Voce
4
MBA 422 Colloquim 2 20 80 100/40
OPTIONAL SUBJECTS ( DUAL SPECILIZATION)

First Elective 4
4 20 80 100/40
Stream-Paper III
First Elective 4
4 20 80 100/40
Stream–PaperIV
Second Elective 4
4 20 80 100/40
Stream-Paper III
Second Elective 4
4 20 80 100/40
Stream-Paper IV
Total 26 32 140 660 800/320
*The BOS approved paper numberMBA421 Comprehensive Viva-voce examination is based on

the subject knowledge of MBA I to MBA IV Semester and will be jointly examined by the in-
ternal and external examiners.
NOTE: Eligibility and Admission Scheme of Examination, Promotions, Grace Marks etc. will be
as per the rules and regulations of college.
List of Specialization/Elective Subjects/ Streams for MBA Semester III & MBA Semester IV
FINANCE (GROUP A)
(III SEMESTER)
FM101SecurityAnalysisandPortfolioManagement
FM102Managementof Financial Services
FM 201Corporate Taxation
FM 202 Strategic Financial Management
(IV SEMESTER)
FM103InternationalFinancialManagement
FM104FinancialDerivatives
FM203Financial Reporting
FM204 Banking & Insurance
MARKETING (GROUP B)
(III SEMESTER)
MM101ConsumerBehavior
MM102Marketingof Services
MM 201 Advertising Management
MM 202 Sales & Distribution Management
(IV SEMESTER)
MM103Product& Brand Management
MM104InternationalMarketing
MM 203 Marketing Research
MM 204 Marketing for non-profit organizations
HUMANRESOURCEMANAGEMENT (GROUP C)
(III SEMESTER)
HRM101Managementof Industrial Relations
HRM102CounselingSkillsforManagers
HRM 201 Human Resource Planning & Development
HRM 202 Training & Development
(IV SEMESTER)
HRM103LaborLegislation
HRM104OrganizationalDevelopment
HRM 203 Team Building & Leadership
HRM 204Performance Management & Retention Strategies
PRODUCTIONANDOPERATIONSMANAGEMENT (GROUP D)
(III SEMESTER)
POM101TotalQualityManagement
POM102AppliedOperationsResearch
POM 201Production Planning & Control
POM 202Logistics and Supply Chain Management
(IV SEMESTER)
POM103MaterialsManagement
POM104ServiceOperationsManagement
POM203 Technology Management
POM 204 Manufacturing Policy & Implementation
SMALLBUSINESSANDENTREPRENEURSHIPMANAGEMENT (GROUP E)
(III SEMESTER)
SBE101GovernmentBusinessInterface
SBE102SmallBusinessMarketing
SBE201Small Business Environment
SBE202Entrepreneurship& Innovation
(IV SEMESTER)
SBE103NewEnterpriseManagement
SBE104Entrepreneurial Development
SBE203 Entrepreneurship & Project Management
SBE204New Venture Creation & Growth Strategy
RURALMANAGEMENT (GROUP F)
(III SEMESTER)
RUM101RuralFinancialManagement
RUM102RuralResourcesandDevelopment
RUM201Rural Industrialization
RUM202Co-operative Management
(IV SEMESTER)
RUM103Rural Marketing
RUM104 Rural Business Management
RUM203 Participatory Development in rural areas
RUM204 Urban Organization & Management
INTERNATIONALBUSINESS (GROUP G)
(III SEMESTER)
IB101Export-ImportProcedures
IB102InternationalBusinessManagement
IB201International Accounting
IB202International Financial Markets
(IV SEMESTER)
IB103InternationalBusinessLegislation
IB104ForeignExchangeMarkets
IB203India’s Foreign Trade policy
IB204Global Human Resource Management
TOURISMANDHOTELMANAGEMENT (GROUP H)
(III SEMESTER)
THM101LegalandRegulatoryFrameworkofTourism
THM102TourismManagement
THM201Tourism Marketing
THM202Airlines Management
(IV SEMESTER)
THM103Hotel Management
THM104Managementof Travel Agency and Tour Management
THM203Event Management in Tourism
THM204Tourism Product in India
ECONOMIC ENERGYMANAGEMENT (GROUP I)

(III SEMESTER)
EEM101Energy Economics
EEM102Energy Trading
EEM201Energy Management
EEM202Energy & Environment
(IV SEMESTER)
EEM103Energy Trading Lab-I
EEM104Energy Trading Lab-II
EEM203Electricity Industry Structure & Regulation
EEM204RenewableEnergyResources
SYLLABUS
MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
SEMESTER I
FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY (AUTONOMOUS) JODHPUR SCHEME OF SYLLABUS FOR
MASTER OF BUSINESS ADMINISTRATION
PAPER-MBA111
MANAGING ORGANIZATION
MBA Semester –I Max.marks:100

Course/paper-MBA 111 Time: 3hrs
Objective: The objective of this paper is to familiarize the students with the basic concepts and prin
ciples of management and various behavioral processes in the organisation.
Unit1: Evolution of Management Thought: Scientific Management, Classical Organization

Theory School, Management Science School, Behavioral School, Systems Approach and
Contingency Approach. Concept of Management: Definition, Need, Concept and Nature of
Management, Skills & Management Levels, Managing in Present Competitive Environment.
Unit2: Process of Management: Planning; Organizing- departmentalization, Line

and Staff relationship; Directing; Coordinating & Controlling; Decision Making; Authority
and Responsibility
Unit3: Elements of Human Behavior at Work: Definition, Concept, Need, Importance and Foun-
dations of Organizational Behavior, Personality, Perceptual Processes, Management and Be-
havioral applications of Personality, and Perception
Unit4: Psychological Variables and Communication Technology: Learning; Values and Atti-
tudes; Motivation; Management and Behavioral Applications of Attitude and Motivation on
Performance
Unit5: Leadership : Style and Functions of Leader, Transformational -Transactional, Charismatic-

Visionary Leadership, Likert’s Four Systems of Leadership and Managerial Grid. Organisa-
tional Conflict: Concept, classification, process and conflict resolution strategies; Organisa-
tional Culture: Concept, Process and Implications of Organisational Culture; Organisational
Change: Concept, Nature, Kurt Lewin Theory of Change.
SUGESTED READING:
1. VSP RAO-Managing Organization (EXCEL 1 EDITION)

2. Chaturvedi&Saxena -Managing Organization (Himalaya Publication)
3. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6th Edition)
4 Robbins-Organization Behavior -15 e Prentice hall
5. Luthans Fred - Organizational Behaviour (Tata McGraw Hill,10th edition)
6. Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R. - Organizational Behaviour (Tata
McGraw Hill, 4th Edition)
PAPER–MBA112
ENTREPRENEURSHIP DEVLOPMENT

Course/paper-MBA 112 Time: 3 hrs
Objective: The objective of the section is to develop conceptual understanding of the topic among the stu-
dents and comprehend the environment of making of an Entrepreneur
Unit1: Meaning, Definition and concept of Enterprise, Entrepreneurship and Entrepreneurship

Development, Evolution of Entrepreneurship, Theories of Entrepreneurship. Characteris-
tics and Skills of Entrepreneurship,Role of Entrepreneurship in Economic Development,
Factors affecting Entrepreneurship, Problems of Entrepreneurship
Unit2: Meaning and concept of Entrepreneurial Competency, Developing Entrepreneurial Com-

petencies, Entrepreneurial Culture, Entrepreneurial Mobility, Factors affecting Entrepre-
neurial mobility, Types of Entrepreneurial mobility
Unit3: Entrepreneurial Motivation: Meaning and concept of Motivation, Motivation theories,

Entrepreneurship Development Program: Needs and Objectives of EDPs, Phases of EDPs,
Evaluation of EDPs .Role of Government in promoting Entrepreneurship, MSME policy
in India, Agencies for Policy Formulation and Implementation.
Unit4: Women Entrepreneurship: Meaning, Characteristic features, Problems of Women Entre

preneurship in India, Developing Women Entrepreneurship in India, Reasons of Entrepre
neurial Failure, Essentials to Avoid Unsuccessful Entrepreneurship.
Unit5: Forms of Business Ownership, Issues in selecting forms of ownership, Environmental

Analysis, Identifyingproblems and opportunities, Defining Business Idea, Planning
Business Process
Suggested Readings
1. Lall&Sahai:Entreprenurship(Excel Books 2 edition)

2. Couger, C- Creativity and Innovation (IPP, 1999)
3. Kakkar D N - EnterpreneurshipDevelopment(Wiley Dreamtech)
4. A.K.Rai – Entrepreneurship Development, (Vikas Publishing)
5. Sehgal&Chaturvedi-Entrepreneurship Development(UDH Publishing edition 2013)
6. R.V. Badi& N.V. Badi - Entrepreneurship (Vrinda Publications, 2nd Edition)
MBA 113
QUANTITATIVEMETHODS

Objective: The objective of this course is to make the students familiar with basic statistical and
linear programming techniques, with main focus on their application in business decision making.
Unit1: Introduction to Quantitative Techniques. Concept Model Building for Business Deci-
sions. Role and Scope Models in Business and Industry. Matrix Algebra Determina-
tions. Solving linear equations by using matrices.
Unit2: Correlation and Regression. Transportation and assignment problems
Unit3: Basics of Probability, Linear Programme, Problem formulation and geometric methods of
solution Simple method, Two phase method, Elementary ideas about duality
Unit4: Decision Theory, Decision making under uncertainty, Criterion of Maximax, Minimax.
Maximin and Minimin and Laplace. Decision making under risk Bayesian approach. Cri-
terion of Maximum likelihood.
Unit5: Decision Tress-Applications, Decision making in a Competitive Situation, G a m e

Theory.
Suggested Readings
1. Chandha , N. K. Statistics for Behavioral and Social Scientist, Reliance Publishing House, Delhi
1996.
2. Gupta , S P and Gupta, M P. Business Statistics. New Delhi, Sultan Chand, 1997.
3. Sharma, J K. Fundamentals of Operations Research , Macmillan , New Delhi, 2001.
4. Terry, Sineich. Business Statistics by examples. London, Collier Mac Millian Publishers, 1990.
5. Narag, A S. Linear Programming and Decision Making. New Delhi, Sultan Chand, 1995.
PAPER - MBA114
MANAGERIALECONOMICS

Course/paper-MBA 114 Time :3 hrs
Objective: The objective of this course is to acquaint the students with the concept and techniques
used in Micro Economics Theory and to apply this knowledge in business decision making.
Unit1: Nature & scope of Managerial Economics, Fundamental concepts of economics, Utility
Analysis, Consumer Surplus
Unit2: Demand Analysis: Meaning, Law, Exceptions, Elasticity of Demand, Methods for mea-
surement of Elasticity of Demand, Demand Forecasting, Law of Supply: Meaning, Law,
Exception
Unit3: Cost &Revenue: Short run and Long run costs, Fixed and Variable Costs, Average, mar-
ginal and Total Cost Curves, Cost Output relationship, Average Marginal and Total Rev-
enue. Production Analysis: meaning, Laws of Returns, Law of Variable Proportions.
Unit4: Market An al ysi s: Price &o u t p ut det er mi nat i on under Perf ect Compet iti on ,
Monopoly and Monopolistic, Oligopoly
Unit5: National I n c o m e , B a l a n c e o f P a y m e n t , B u s i n e s s C y c l e , t h e n e w e c o n o -
m y , Inflation
Suggested Readings
1. Dwivedi, D N., Managerial Economics, New Delhi, Vikas Publishing House, 1995.
2. Keat, P. Managerial Econimics,7th ed., New Delhi, Pearson Publishing House, 2013.
3. Dean,J. Micro Economics, 4th ed., New Delhi, PHI Learning House, 1993.
4. Douma, S., Economic Approaches to Organization, 5 th ed., Pearson Publication House, 2012.
5. Mithani , J., Managerial Economics, 2nd ed., New Delhi, Himalaya Publication House, 1998.
PAPER - MBA115
FUNDAMENTALSOFACCOUNTING

Objective: The basic purpose of this course is to develop an insight of the student regarding the
basic accounting concept.
Unit1: Introduction to Accounting: Meaning, objectives, Basic Accounting terms. Accounting

Principles: Meaning and nature, accounting concept. Nature of Accounts, An overview of
Accounting Standards (AS) in India. Books of Original Entry- Journal, special purpose
journal. Ledger posting from Journal and Balancing.
Unit2: Trial Balance: Meaning, objectives& preparation. Financial Statements: Meaning, Capital
and Revenue Expenditures, Preparation of Trading and Profit and loss account and Balance
Sheet, Adjustments in preparation of Financial Statements.
Unit3: Accounting for Non-profit organizations; Receipts and Payment Account, Preparation of
Income and Expenditure Accounts and Balance Sheet from Receipt and Payment
account.
Unit4: Hire Purchase and Installment Payment System.
Unit5: Accounting for Depreciation: Methods, computation and accounting treatment of

Depreciation, change in depreciation method. Accounting for insurance claims for loss of
stock and loss of profit.
SuggestedReadings
1. Maheshwari, S N. Advanced Accountancy, 9th ed., New Delhi, Vikas Publishing House, 2004.
2. Maheshwari, S N. Corporate Accounting for Managers, New Delhi, Vikas Publishing House, 2004.
3. Khan, M.Y. and Jain, P.K. Financial Management, Text, Problems & Cases. 4th ed., New Delhi. , Tata
McGraw Hill Company, 2004.
4. Jain, S P. Financial Accounting, New Delhi, Kalyani Publishers.
5. Bhattacharya, Ashish K. Financial Accounting for Business Managers. Prentice Hall of India, 2003.
PAPER-MBA116
BUSINESS ENVIRONMENT
Course/paper-MBA 116 Time :3 hrs
Objective: The primary objective of this course is to make the students acquaint with the emerging
trends in business environment.
Unit1: Business Environment: Nature, Concept and Significance of External and Internal. Busi-
ness Environment, Environmental Analysis and Forecasting, Management of Change
Unit2: Economic Environment: Types of Economic systems-A Comparative Analysis, Nature

and Characteristics of Indian Economy, Economic Reforms: Impact of Liberalization and
Privatization and Globalization on Indian economy, Role of Indian Economy in World
Economy, Critical Evaluation of Monetary and Fiscal Policies.
Unit3: Political and Social Environment: Types of Political system, Political Tie Ups.
Corporate Social Responsibility, Consumer Rights and Consumerism, Corporate Gover-
nance, Business Ethics, Changing Elements of Indian Socio Cultural Environment.
Unit4: Technological, Legal and Regulatory environment: Industrial Policy, Small Industries,
Industrial Sickness, Intellectual Property Rights, Stock Exchange and Regulations, Com-
mercial Banking in India.
Unit5: Global Environment: GATT/WTO, IMF, World Bank, Multinational Corporations, For-
eign Capital in India Development and Regulation of Foreign Trade, FEMA.
Suggested Reading
1. Maheshwari, S.N. and Maheshwari, S.K.. A Manual of Business Law. Himalaya Publishing House,
New Delhi, 2005.
2. Bedi, Suresh. Business Environment. Excel Books, New Delhi, 2004.
3. Tulsian, P.C. Business Law. Tata McGraw – Hill, New Delhi, 2004.
4. Tuteja, S.K. Law for Managers. Sultan Chand and Sons, New Delhi, 1998.
5. Bulchandani, K.R.. Business Law for Management. Himalaya Publishing House, New Delhi, 1999.
PAPER -MBA117
INFORMATION TECHNOLOGY FOR MANAGERS

Objective: The objective of this course is to develop an appreciation of different software and
hardware and build up the experience of computer usage in business organizations.
Unit1: Introduction to computers - definition, a simple model of computer, Characteristics of

computer systems. Types of Software- Application Software, System Software, Operating
systems and types, Windows OS and its applications. Introduction to Linux.
Unit2: Networking: General features. Concept of Concept of LAN, MAN and WAN.
Internet, Net browsing–browsers, websites, webpage, portals, web searching, email, blog-
ging, social net working sites. Concept of virus, prevention and firewalls.
Unit3: Overview of a Management Information System. Computers and information processor, Da-
ta, information systems, Information resource management and decision making, MIS struc-
ture, Structure base on management activity and organization functions.
Unit4: Documentation and communication decision rules. Relevance of decision making. Age of
information and application of information. Type of system and subsystems. Preventing
system sentropy. System stress and system change. System concepts and its use in MIS.
Unit5: E-Commerce: Introduction, need, growth, advantages & limitations. Traditional Commerce v/s
E-Commerce. E-Commerce opportunities for industries, Models: B2C,B2B,C2C.
Suggested Readings
1. Rajaraman, V..Introduction to Information Technology. PHI, 2004.
2. Turban, Rainer and Potter ,Introduction to information technology. John Wiley and sons, 2003.
3. Sinha,P.K., Priti Sinha. Foundation of computing. BPB Publications, 2002.
4. Ram, B. Computer Fundamentals. New Age Publication, 2003.
5. Alexis Leon and Mathew Leon, Fundamental of Information Technology, New Dehli, Vikas
Publishing House Pvt. Ltd.
SYLLABUS
SEMESTER II
PAPER-MBA211
HUMAN RESOURCE MANAGEMENT
MBA Semester –II Max.marks:100
Course/paper-MBA 211 Time: 3hrs
Objective: The objective of this course is to sensitize students to the various facets of managing
people and to create an understanding of the various policies and practices of human resource
management.
Unit1: Human Resource Management- Meaning &Definition, Importance, Role of HR Manager-

Strategic HRM, Human Resource Planning- Meaning &Definition, Objectives, Process,
Forecasting. Job Analysis- Job Description & Job Specification. Recruitment-Meaning
&Definition, Sources of Recruitment, Process, Employer Branding. Selection-Meaning
&Definition, Process. Induction
Unit2: Training &Development- Meaning &Definition, ObjectivesandNeeds,Process&

MethodsofTraining,EvaluationofTrainingProgramme, Performance Management- Con-
cept &Definition, Methods, Rating Errors ,Competency Management.
Unit3: Compensation Management-Concept, Job Evaluation, Incentives &Benefits, Types of

Compensation Plans, Career Planning-Succession Planning-Talent Management-High Po-
tential Employees
Unit4: Productivity Management- Concept- TQM- Kaizen- Quality Circles, Industrial

Relations- Grievance, Collective Bargaining.
Unit5: Retirement/Separation- Superannuation-Voluntary Retirement SchemesResignation-

Discharge-Dismissal-Suspension-Layoff.ExitInterview.
Suggested Readings
1. DeCenzo, D. A. and Robbins, S. P.. Fundamentals of Human Resource Management. 8th ed., John
Wiley, 2005.
2. Dessler, G. Human Resource Management. Pearson Education, 2004.
3. Ivancevich, John M. Human Resource Management. Tata McGraw Hill. 2003
4. Monappa, A. and Saiyadain, M. Personnel Management. Tata McGraw-Hill, New Delhi, 2001.
5. Fisher Cythia D., Schoenfeldt F. and James B. Shaw. Human Resource Management. Bizantra, 2004.
FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

SCHEME OF SYLLABUS FOR MASTER OF BUSINESS ADMINISTRATION
PAPER-MBA212
MARKETING MANAGEMENT

Objective: The purpose of this course is to develop and understand of the underlying concepts,
strategies and issues involved in the marketing of products and services.
Unit1: Introduction: Concept, nature, scope and importance of marketing; Marketing concept
and its evolution; Marketing mix; Strategic marketing planning – an overview. Market
Analysis and Selection: Marketing environment – macro and micro components and
their impact on marketing decisions; Market Segmentation – Meaning, Bases for market
segmentation, Targeting and positioning. Consumer behavior: Introduction, types of
consumer, Factors influencing consumer behavior, consumer decision making process.
Unit2: Product Decisions: Product concept; classification of products; product differentiation;

Product line and product mix; Branding- Role & scope of brands; brand equity & mod-
els of brand equity, building brand equity, brand elements, Packaging and labeling;
Product life cycle – strategic implications; New product development. Pricing Deci-
sions: Factors affecting price determination; Pricing policies and strategies.
Unit3: Distribution Channels and Physical Distribution Decisions: Nature, functions, and types
of distribution channels; Distribution channel intermediaries; Channel management deci-
sions; Retailing and wholesaling.
Unit4: Marketing Research: Meaning and scope of marketing research; Marketing research
process. Promotion Decisions: Communication Process; Promotion mix – advertising,
personal selling, sales promotion, publicity and public relations; Determining advertising
budget; Copy designing and testing; Media selection; Advertising effectiveness; Sales
promotion – tools and techniques.
Unit5: Market Evaluation and Control – Types, processes, and obstacles to marketing control.
Issues and Developments in Marketing: Social, ethical and legal aspects of marketing;
Marketing of services; International marketing; Green marketing; Cyber marketing; Re-
lationship marketing, Co-operative marketing.
Suggested Readings
1. Kotler, P. Marketing Management: Analysis, Planning, Implementation & Control. Prentice Hall of
India, 2003.
2. Michael, J. E., Bruce, J. W. and Williom, J. S. Marketing Management. 13th Ed, Tata McGrawHill,
New Delhi. 24 , 2004.
3. Louis, E. and David L. Contemporary Marketing. Harcourt Collye Publishers, 2001.
4. Douglas, J. & Leonard J. Parsons. Marketing Management: Text and Cases. 7 th ed. John Wiley and
Sons, 2002.
5. Pride, William, M., and O.C. Ferrell. Marketing: Concepts and Strategies. Biztantra, New Delhi,
2005.

PAPER-MBA213
FINANCIAL MANAGEMENT

Objective: The purpose of this course is to acquaint the students with the broad framework of
financial decision making in a business unit.
Unit1: Meaning, Importance and Objectives of Financial Management, Conflicts in profit

versus value maximization principle, Role of Chief Financial Officer. Time value of mon-
ey: compounding and discounting techniques-Concepts of Annuity and perpetuity.
Unit2: Financing Decisions: Cost of Capital, Capital Structure decisions-Capital structure pat-
terns, designing optimum capital structure, Constraints, Various capital structure theories
Business Risk and Financial Risk —operating leverage, financial leverage and Com-
bined Leverage
Unit3: Investment decisions: Capital budgeting-concept, theory, Techniques of Decision making:

Non-discounted and Discounted Cash flow Approaches — Payback Period method,
Accounting Rate of Return, Net Present Value, Internal Rate of Return, Modified Internal
Rate of Return, Discounted Payback Period and Profitability Index.
Unit4: Dividend Policy: concept, theories sand determinants, Different sources of finance: Asset
Based financing-Lease Hire Purchase and Project Financing, Capital Restructuring.
Unit5: Management Of working capital: Working capital policies, Inventory manage-

ment Receivables management, Management of cash and marketable securities financing
of working capital. Committees of Working Capital.
Suggested Readings
1. Maheshwari, S.N. Management Accounting and Financial Control. 14th ed., Sultan Chand &
Sons. 2004.
2. Maheshwari, S.N. Principles of Management Accounting.14th ed., Sultan Chand & Sons, New
Delhi, 2004.
3. Maheshwari, S.N. Corporate Accounting for Managers. Vikas Publishing House, New Delhi,
2004..
4. Narayana Swamy. Financial Accounting a Managerial Perspective. 2nd Ed., Prentice Hall of In-
dia, 2005.

PAPERMBA214
BUSINESS LEGISLATION-I

Objective: The course is designed to assist the students in understanding basic laws affecting the
operations of a business enterprise.
Unit 1: IndianContractAct1872 Contract vs. Agreement, Element of valid contract, Offer and Ac-
ceptance Rules regarding revocation of offer and acceptance, Standard form contract a
new innovation to suit the needs, Consideration Essential elements. Exception to the Rule
No consideration no contract Privities of contract and consideration, Capacity to contract,
Free consent coercion, undue influence, misrepresentation, fraud. Mistake as to identity,
as to subject matter, as to nature of promise
Unit 2: Indian Contract Act 1872 Legality of the object, void agreement, voidable agreement,
agreements opposed to public policy, Discharge of contract modes of discharge, by per-
formance, by impossibility, by agreement, by breach
,Damages Rules, remoteness of damages, measure of damages, liquidated damages and
penalty, Quasi contractor certain relations resembling those created by contract, Bailment
Duties of bailer &bailee, Law relating to agency- types of agency, agents responsibility
and rights.
Unit 3: Sale of Goods Act,1930 Contract of sale, agreement to sell, Conditions and warran-
ties,Hire-Purchase,Passingofproperty,transferofproperty,remedies for breach; rights of
unpaid sellers. Doctrine of caveat emptor
Unit 4: Negotiable Instruments Act, 1881 & Consumer Protection Act 1986
Definition and characteristics, promissory notes, bills of exchange and cheque, parties to
negotiable instrument; methods of negotiation of instrument Endorsement and delivery of
a negotiable instrument, negotiation by unauthorized par-
ties.ConsumerProtectionAct1986-Consumer,Rightsof consum-
er,Definitions,Natureandscopeofremedies
availabletotheconsumers
Unit 5: Indian Partnership Act 1932Definitionof partnership, types of partnership, formation of

partnership, registration of partnership, kinds of partners, rights and liabilities of partners,
minor’s status in a partnership firm, dissolution of partnership firm.
Suggested Readings
1. Desai, T R. Contract Act, Sales of goods and Partnership. S.S.Sarkar & Sons, 2003
2. Kuchhal, M C. Mercantile Law, Vikas Publilshing House, New Delhi,2007.
3. Kapoor, N D. Business Law. Sultan Chand & Sons, New Delhi, 2004.
4. Gogna, P P S, Business Law. Sultan Chand & Sons, New Delhi, 2006.
5. Beaumont, P. B.. The Future of Employment Relations. London: Sage, 1995.

PAPER - MBA215
OPERATIONS&PRODUCTIONMANAGEMENT
Objective: The course is designed to acquaint the students with the planning and control of produc-
tion and operation function in manufacturing and service industry.
Unit 1 Nature and Scope of Production Management, Facility Location; Manufacturing Sys-
tems & its types; Layout Planning and Analysis, Material Handling-Principals-
Equipment’s,LineBalancing-Problems,WorkEnvironment& Industrial Safety; Computer
aided Manufacturing (CAM),Artificial Intelligence &expert systems.
Unit 2: Operationsdecisions-ProductionPlanningandControl-InMassProductionin Batch/Job Order

Manufacturing. Capacity Planning-Models, Process Planning-Aggregate Planning-
Scheduling, Concepts-Work Study, Method Study, Work Measurement, Work Sampling
Unit 3: Material Management-an Overview, Storage and Retrieval System. Inventory Control, JIT
approach. Simulation
Unit 4: Concept of t o t al Quali t y (TQ). International Quality Certification and o th er

standards and their applicability in design manufacturing .Humanistic and Marketing
Aspects of TQ. Introduction and meaning of six sigma concept.
Unit 5: ERP and Business process engineering, Maintenance Management, Networking Techniques
PERT & CPM.
Suggested Readings
1. Krajewski & Ritzman. Operation Management – Strategy and Analysis. Prentice Hall of India, 2004.
2. Charry, S N. Production and Operation Management- Concepts , Methods & Strategy. John Willy &
Sons Asia Pvt . Limited. 27 , 2005.
3. Terry Hill , Operation Management. Pal Grave McMillan, 2005.
4. Adam Jr., E and Ebert, R. Production and Operation Management. 1998.
5. Chase, R B., Production and Operation Management, Tata Mac Graw Hill.

PAPER - MBA216
BUSINESS RESEARCH METHODS
MBA Semester –III Max.marks:100

Course/paper-MBA 216 Time : 3 hrs
Objectives:The course aims at equipping students with an understanding of the research process,
tools and techniques in order to facilitate managerial decision-making.
Unit 1: Concept of Scientific Enquiry- Formulation of Research Problem Hypothesis Building
Characteristic and Testing, Review of Literature, Research Design- Exploratory, Descrip-
tive and Experimental research Design. Qualitative Research Design.
Unit 2: Data Collection -Sources, Constructing a questionnaire. The Interview, Observation

and Survey. Sampling Decisions, Probability Distributions and Sampling.
Unit 3: Parametric and Non parametric test, level of Significance, using software for analysi-
sGroupinganddisplayingdatatoconveymeaning:TablesandGraphs.
Unit 4: One sample test and two sample tests, chi-square and analysis of variance, Non- Parame-
tric methods- the sign test for paired data, the rank sums test. The Mann- whittney U test,
the one sample Runs test, rank correlation.
Unit 5: Attitude Measurement- Motivational Research, Focus Group; Scaling Techniques-

Socio Metric and Rating Scale, Scalograms, Internal consistency Scales. Report Writing
Organization Presentation, Bibliography and References.
Suggested Readings
1. Donald, R. Cooper and Parmela, S. Schindler. Business Research Methods. Tata McGraw Hill, 2003.
2. Kothari C.R. Research Methodology Methods and Techniques. Wishwa Prakashan, 2004.
3. Malhotra, Naresh K.. Marketing Research.4th Ed, Pearson Education Pvt. Ltd, 2004.
4. Richard, I Levin. Statistics for Management. PHI, Delhi, 2003.

PAPER-MBA217
MANAGEMENTACCOUNTING

Objective: To make the students aware about the concepts of basic accounting and management.
Unit 1: Management Accounting- Introduction. Basic cost terms and concepts.
Process Costing- Concept, Simple process accounts, process accounting of normal and ab-
normal wastage, and gain, process stock accounting , by product and joint product and in-
ter process accounting.
Unit 2: Budgeting and Budgetary control- Concept, Type of Budget- Flexible, cash, sale, produc-
tion, master, Zero Base Budgeting, Standard Costing and variance analysis
Unit 3: Calculation and Inferences from published financial statements-ratio, cash flow and fund
flow.
Unit 4: Marginal Costing: - Application, Cost volume profit relationship, Break Even Point, Deci-
sion Making:- Make or Buy, Key factor, Export order, Shut down or continue, Multi prod-
uct situation, Cost reduction system- Kaizen Costing System, ABC Analysis,
Unit 5: Emerging issues in Management Accounting-Human resource accounting, EVA, Internal

reconstruction and amalgamation- concept, elementary accounting and interpretation.
Suggested Readings:
1. Dave Paliwal, Management Accounting II, Ajmera Publication

2. Agarwal, Kiradoo:ManagementAccountingII, Ramesh Book Depot
3. Oswal Maheshwari: Cost Accounting, Ramesh Book Depot
4. JainS.P. and Narang KL: Cost Accounting, Kalyani, New Delhi
5. Shukla Grewal: Advance Accounting, Sultan Chand & Company
FMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

SYLLABUS
SEMESTER III
FMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

PAPER – MBA 311
BUSINESS POLICY & STRATEGIC MANAGEMENT

Objectives:The Objectives of this course is to develop a holistic perspective of enterprise, critical

from the point of view of the top executives.
Unit 1: Business Policy & Strategic Management: Evolution, Introduction to Business Policy, Un-
derstanding Strategy, Levels of strategy, strategic decision making, issues in strategic deci-
sion making, various schools of thoughts on formation of strategy, introduction to strategic
management, strategic management process.
Unit 2: Establishing Strategic Intent: Understanding strategic intent, concept of stretch, leverage and
fit, vision, mission, business definition, goals and objectives, role of objectives, characteris-
tics of objectives, issues in objective setting, formulation of objective.
Unit 3: Strategy Formulation: Concept of environment, environmental sectors, scanning of the envi-
ronment, environmental appraisal, organizational appraisal, corporate level & business level
strategies.
Unit 4: Strategic Analysis & Choice: Process of strategic choice, strategic analysis, subjective fac-
tors in strategic choice, contingency strategies.
Unit 5: Strategy Implementation: Nature of strategy implementation, barrier to strategy implementa-

tion, interrelationship of formulation and implementation, project implementation, procedur-
al implementation, and behavioral implementation.
Suggested Readings
1. Ansoff, H Igor. Implanting Strategic Management. Englewood Cliffs, New Jersey, PHInc., 1984.
2. Budhiraja, S B and Athreya, M B. Cases in Strategic Management. New Delhi, Tata McGraw-Hill,
1996.
3. Christensen, C Ft. etc. Business Policy 6th ed., Homewood, Illinois, Richard D. Irwin, 1987.
4. Glueck, William F. Strategic Management & Business Policy. 3rd ed. New York, McGraw-Hill, 1988.
5. Hax,A C & Majluf,N S. Strategic Management. Englewood Cliffs, New jersey, P H Inc., 1984.
FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPURSCHEME OF SYLLABUS FOR

PAPER – MBA 312
BUSINESS ETHICS

Objectives: To provide a comprehensive framework for ethical decision-making in business.
Unit 1: Business Ethics: Concept, Importance, Principles Of Personal & Professional Ethics, Theo-
ries Of Business Ethics, Values & Ethics, Secular Versus Spiritual Values In Management,
Ethical Dilemmas, Ethical Decision Making In Business.
Unit 2: Business Ethics and Globalization: Emergence of Global Corporations, Role of MNC’s and
Disadvantages of MNC’s To the Host Country. Corporate Governance: Definition, Concept,
and Benefits of Corporate Governance, Corporate Social Responsibility: Nature, Scope &
Importance.
Unit 3: Ethics in Business Disciplines: Ethics In HRM, Marketing & Finance. Ethics and Informa-
tion Technology. Gandhi’s Approach in Management and Trusteeship
Unit 4: Consumerism &Ethics: Consumer Rights, Exploitation Of Consumer, Legal Protection To

Consumer, U.N. Guidelines For Consumer Protection, Consumer Protection And Consumer-
ism In India, Ethics In Advertising, Woman In Advertising, Responsibilities Of Advertising
Agencies.
Unit 5: Business Ethics and Environment: Basics of Environment, Pollution, Ozone Depletion and
Climate Change. Environmental Regulation- WTO Environmental Provision, Environmental
Regulation in India.
Suggested Readings
1. Amarchand, D. Government and Business 3rd ed. New Delhi, Tata Mc-Graw Hill, 1996
2. Cherunilam, Francis, Business and Government 8th ed. Bombay, Himalaya, 1995
3. Dassgupta A. and Sengupta, N. Government and Business, New Delhi, Vikas Publication, 1987
4. Marathe, Sharad s. Regulation and Development, New Delhi Sage publication 1986
5. Trivedi M.L., Government and business, Bombay Multitech, 19100

FINANCE (GROUP A III SEMESTER)
PAPER – MBA FM101

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Course/paper-MBA FM101 Time : 3 hrs
Objective : The objective of this course is to give the students an in-depth knowledge of the theory
and practice of Security Analysis Portfolio Management.
Unit 1: Investment: Concepts of investment, objective of investment, Factor affecting investment

decision, Investment, Speculation and Gambling, Form of Security- Financial and Non Fi-
nancial, Financial Market- Primary and Secondary Market
Stock Exchange: - Meaning, Function, Significance, Trading and Settlement procedures at
stock exchange, NSE, BSE, OTCEI, Online Trading, Listing of Security, Regulation of
Stock Exchange
Unit 2: Risk and Return:- Concept , type of risk, calculation of risk and return, calculation of Ex-
pected return, Coefficient of Variation , Risk aversion and risk premium, Risk and Return
Relationship
Unit 3: Fundamental Analysis: - Concept, Objectives, Approaches to Fundamental Analysis, Econ-

omy Analysis, Industry Analysis, Company Analysis, Valuation of Security,
Technical Analysis: - Concept, Assumptions, Significance, Theory of Technical Analysis: -
Dow Theory, Elliolt Wave theory, Tools and Techniques of Technical Analysis:- Bar chart,
Line chart, Point and Figure chart, Candlestick chart, Confidence index RSA,RSI, Moving
average analysis,
Unit 4: Portfolio management – Concept, Phases of Portfolio management, Diversification: Con-

cept, type- Simple and Markowitz diversification, Portfolio Analysis: - Concept, Modern
Portfolio theory, Markowitz risk return optimization (HM Model), Single Index Model,
Sharp Index Model, Corner Portfolio, Selection of Optimal Portfolio
Capital Market Theory- CAPM, CML, SML & APT, Beta Estimation
Efficient Market Theory: - Random Walk Theory, The efficient Market Hypothesis
Unit 5: Process of portfolio management – International Diversification, Portfolio performance

evaluation – Sharp & Treynor & Jensen’s measure, Portfolio revision – Active and passive
strategies & formula plans in portfolio revision.
Suggested Readings
1. Alexander, Sharpe, William F. Fundamentals of Investments. Englewood Cliffs, New Jersey, Prentice
Hall Inc., 1989.
2. Bhalla, V K. Investment Management:, 8th ed.,Delhi, S. Chand, 2001
3. Portfolio Analysis and Management,Delhi, S.Chand, 2002
4. Elton, Edwin J and Gruber, Martin J. Modem Portfolio Theory and Investment Analysis. New York,
John Wiley, 1984.
5. Lee, Cheng F. etc. Security Analysis and Portfolio Management. Scott, Foresman, 1990.
PAPER – MBA FM 102
MANAGEMENT OF FINANCIAL SERVICES

Course/paper-MBA FM102 Time: 3 hrs
Objective :The main objective of this course is to help students to learn the various financial servic-
es and their role in the overall financial system.
Unit 1: Indian financial system: an overview of Indian financial institutions, an overview of the dif-
ferent activities performed by a bank. Objectives and Functions of Different Financial Insti-
tutions in India like IFCI, ICICI, IDBI, UTI, and LIC Reforms in financial sector.
Unit 2: Financial Services: Meaning, Nature and Types of Financial Services Fund based and Fee
based, Mutual Fund: Concepts and emerging role. Risk in financial services and changing
perception of intermediaries regarding financial services.
Unit 3: Types of Leasing: Concept, Classification, Accounting, Legal and Tax Aspects of
Leasing; Financial Evaluation of leasing. Factoring: Meaning, Characteristics and
Types of Factoring arrangements, Factoring in India, Factoring vs. Forfeiting
Unit 4: Credit Rating: Meaning and Types; Benefits of Credit rating to investors and
companies. Credit Rating Agencies; Objectives and Functions. Credit Cards: Concept and
Significance.
Unit 5: Venture Capital: Meaning, Modes of Financing. Merchant banking: nature and scope, regu-
lation, overview of current Indian merchant banking scene-structure of merchant banking in-
dustry, Role and Functions of Merchant Bankers
Suggested Readings
1. Bhalla, V K. Management of Financial Services. Anmol, New Delhi, 2001.
2. Bhalla, V K And Dilbag, Singh. International Financial Centres. New Delhi, Anmol, 1997.
3. Ennew.C, Trevor Watkins & Mike Wright:Marketing of Financial Services.Heinemann Professional
Pub.,1990
4. Gordan.E and K.Natrajan Emerging Scenario of Financial Services.Himalaya Publishing House,1997
5. Meidan, Arthur Brennet, M. Option Pricing: Theory & Applications. Toronto, Lexington Books.

Paper – MBAFM 201
Corporate Taxation

Course/paper-MBA FM201 Time :3 hrs
Objective: The basic objective of this course is to provide an in-depth insight into the concept of
corporate tax planning and to equip the students with a reasonable knowledge of tax
planning devices.
Unit 1: Introduction to Direct Taxes: Income tax, Exempted income. Head of income, Salary,
House property, Business & profession, capital gain & other sources.
Unit 2: Set-off and carry forward of losses. Deductions from gross total income. Calculation of
total income and tax for individual (Salary only). Assessment procedure, Advance taxes and
T. D. S. Introduction to proposed Direct Tax Code.
Unit 3: Introduction to Indirect taxes: Central sales taxes, service tax, Excise duty and CENVAT.
VAT– Introduction. Central Excise Act, 1994 & Excise planning. Customs Act and Customs
duties planning. Tax planning: Concept, Nature, scope and significance.
Unit 4: Corporate income Tax: Tax Concessions and incentives for corporate decisions. Tax plan-
ning for depreciation; Treatment of losses and unabsorbed items; Carry forward and set-off
of losses. Computation of tax on companies. Tax and business reorganization: Merger and
amalgamation, Tax planning regarding employees’ remuneration, Tax appeals, revision and
review.
Unit 5: Wealth Tax: Charge & scope of wealth tax, Deemed assets, exempted assets, Valuation of
assets. Computation of net wealth and wealth tax. Collection, recovery and refund, penalty,
Appeal & revision.
Suggested Readings
1. Singhania V. K, Singhania Monica Students Guide To Income Tax (Including Service Tax, Vat)
Taxman allied services 2014-15
2. Ahuja Dr girish, gupta Hari Professional applications to direct taxes Bharat Law House Pvt.books.New Del-
hi.
3. Chandra Mahesh, Goyal S.P. and Shukla D.C., Income Tax Law and Practice,
Pragati Prakashan, Delhi.
4. Bangar Dr.Vandana , Bangar Dr. Yogendra Indirect Tax Laws, Aadhya Prakashan.

Paper – MBAFM 202
Strategic Financial Management
MBA Semester –III Max.marks: 100

Course/paper-MBA FM Time: 3 hrs
Objective: To apply financial management theories and techniques for strategic decision making.
Unit 1: Financial Policy and Corporate Strategy: Strategic decision making framework, Interface of
Financial Policy and strategic management, Balancing financial goals and sustainable
growth.
Unit 2: Project Planning and Capital budgeting : Feasibility study, Cash flow Projections- Impact of
taxation, depreciation, inflation and working capital; Capital Budgeting Decisions: Certainty
Equivalent approach , Evaluation of Risky Investment proposals , Risk and Return analysis,
Simulation and decision tree analysis , Sensitivity analysis, Capital Rationing, adjusted Net
Present Value, Replacement decisions , Application of Real options in Capital Budgeting
,Impact of inflation on Capital Budgeting decisions , preparation of Project Report
Unit 3: Financial Services in India: Investment Banking , Retail Banking, On line share Trading ,
Depository Service. Mutual Funds: Regulatory Framework, formulation, monitoring and
evaluation of various schemes of Mutual Funds, Money market mutual funds. Exchange
Traded Funds.
Unit 4: Foreign direct Investment, Foreign Institutional Investment; Raising of Capital abroad-
American Depository receipts, global Depository receipts, External Commercial Borrowings
and foreign Currency Convertible Bonds, International Capital Budgeting , International
working Capital Management. Foreign Currency market, Foreign exchange derivatives:
Forward, futures, options and swaps.
Unit 5: Mergers, Acquisitions and Restructuring: Meaning of Mergers and Acquisition, categories,
purposes, Process of Mergers and acquisition, post – merger integration, legal and regulatory
requirements, Merger and acquisition agreement, Reverse merger, Corporate Takeovers:
Cross-border takeovers, Forms of Takeovers, Takeover defenses. Leveraged
Buyouts(LBOs), Management Buyouts(MBOs), Spin offs.
Suggested Readings
1. Ram V. Pattabhi, Bala S.D Strategic Financial Manangment, Snow white publication
2. Gupta J.B Strategic Management, Taxmann’s 6th Edition
3. Shridhar A. N Financial Management ,

MARKETING (GROUP B III SEMESTER)
PAPER – MBA MM 101
CONSUMER BEHAVIOUR

Course/paper-MBA MM101 Time : 3 hrs
Objective : The basic objective of this course is to develop and understanding about the consumer
decision-making process and its applications in marketing function of firms.
Unit 1: Introduction to Consumer Behavior: Definition, Importance, Consumer and Customer, De-
velopment of Consumer Behavior Field, Marketing Concept and Consumer Behavior, Dis-
ciplines Involved in the field of consumer behavior, Determinants of Consumer
Behavior. Market Segmentation: Introduction, Benefits, Limitations, and Process& Bases of
segmentation. Product Positioning: Introduction, Objectives, Elements, Approaches.
Consumer Research: Introduction, Importance, Limitations, Motivational Research,
Process& Methods.
Unit 2: Consumer Motivation: Characteristics, Needs, Goals, Motivational Conflict, McGuire’s

Comprehensive Scheme of Psychological Motives, Murray’s Theory of Human Needs.
Theories on consumer motivation- Maslow’s Hierarchy of Needs Theory, McClelland’s
Theory of Motivation, Instinct Theory, Drive Reduction Theory, Arousal Theory.
Personality & Consumer Behavior: Introduction, Features and Characteristics, Theories, Self
Concept/Self Image and Their Implications, Brand Personality. Perception & Consumer Be-
havior: Introduction, Features, Sensation, Factors Affecting Perceptual Mechanism, Percep-
tual Process, Perceptual Organization, Importance of Images to Consumers. Consumer Atti-
tude and Learning.
Unit 3: Social Class Influences: Group Influences and Consumer Behavior; Family influences; So-
cial class and consumer behavior; cultural influences on consumer behavior; cross cultural
consumer analysis.
Unit 4: Consumer Decision Making: House Hold Decision Making, Communication within Group
and Opinion leadership. Models of Consumer decision-making: Nicosia model, Howard-
Sheth model. Situational Influences on Consumer Decision Making Process. Post Purchase
Action.
Unit 5: Socio-cultural factors; Gender mainstreaming; Economic factors; Political factors; Buyer
characteristics: Age, Occupation, Economic situation, Lifestyle, personality and psychologi-
cal factors of rural consumers.
Suggested Readings
1. Assael, H. Consumer Behaviour and Marketing Action. Ohio, South Western, 1995.
2. Engle, J F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993.
3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Cliffs, New Jersey, Prentice Hall
Inc., 1989.
4. Hawkins, D I. etc. Consumer Behaviour: Implications for Marketing Strategy. Texas, Business, 1995.
5. Mowen, John C. Consumer Behaviour. New York, MacMillan, 1993.
MARKETING OF SERVICES

Course/paper-MBA MM102 Time: 3hrs
Objective : The objective of this course is to develop insights into emerging trends in the service
sector in a developing economy and tackle issues involved in the management of services on na-
tional basis.
Unit 1: Foundation of Services Marketing & Customer Relationship Management: Difference

between Product and Services Marketing, Characteristics of Services Classification of
Services, Paradigms in Services Marketing, Importance of Customer Relationship
Management: Specific for Service Industry. Service Marketing System: Service Quality,
Understanding Customer Expectations and Zone of Tolerance, Segmentation and Zone of
Tolerance, Targeting and Positioning of Services
Unit 2: Service Marketing Mix: Augmented Marketing Mix, Developing the Service Product/
Intangible Product, Service Product Planning, Service Pricing Strategy, Services
Promotions, Service Distributions. Role of Communication in Service Marketing, People
and Internal Communication, Process of Operations and Delivery of Services, Role of
Technology in Services Marketing.
Unit 3: Managing Quality & Productivity in Service Marketing Deciding the Service Quality,
Understanding the Customer Expectations, Segmenting, Targeting and Positioning of
Financial Services, Devising Financial Services, Marketing Mix Strategies with Special Ref-
erence to Credit Cards, Home Loans, Insurance and Banking, Marketing of Telecom
Services.
Unit 4: Implementing Service Marketing: Building Customer Loyalty, Customer Complaining

Behavior, Service Recovery- Concept, Customer Response to Effective Customer Recovery,
Principles, Empowerment & Service Recovery, Learning From Customer Feedback
.
Unit 5: Services in Global Perspective: International Marketing of Services Recent Trends, Principal
Driving Force in Global Marketing of Services, Key Decisions in Global Marketing,
Services Strategy and Organizing for Global Marketing.
Suggested Readings
1. Lovelock, Christopher H. Managing Services: Marketing Operations and Human Resources. Engle
wood Cliffs, New Jersery, Prentice Hall Inc., 1995.
2. Lovelock, Christopher H. Services Marketing. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1993.
3. McDonald, Malcom and Payne, A. Marketing Planning for Services. Butterworth, Heinemann, 1996.
4. Newton M P Payne, A. The Essence of Services Marketing. New Delhi, Prentice Hall of India,1996.
5. Verma, H V. Marketing of Services. New Delhi, Global Business Press, 1993.
6. Zeithaml, V A and Bitner, M J. Services Marketing. New York, McGraw Hill, 1996

ADVERTISING MANAGEMENT

Course/paper-MBA MM 201 Time :3 hrs
Objective :The objective of this course is to develop the understanding about the marketing com-
munication tools and implement them in designing Advertisement strategies.
Unit 1: Advertising objectives and planning - Meaning Definition and objectives of Advertising,
Types of advertising, and the advertising agency: Function & types, Advertising Agency
compensation. Creative strategy - Target market & creative objective, Advertising Appeals,
Creative format & creation stage.
Unit 2: Steps in Advertising Strategies. Creative Strategy-Various appeals and execution Styles,
General idea of What Great Advertising Thinkers say-both Indian and foreign, Print
advertising, Electronics advertising, outdoor advertising, direct mail advertising
Unit 3: Marketing Communication Planning-Models of marketing communication, developing &

control of marketing communication, marketing communication planning procedure.
Unit 4: Introduction of Marketing Communication and Advertising-Overview of marketing commu-

nication, Factors affecting the marketing communication mix, Integrated Marketing
Communication, Ethical issues in marketing communication
Unit 5: Marketing Communication Planning-Models of marketing communication, developing &

control of marketing communication, marketing communication planning procedure
Suggested Readings
1. Aaker, David A., Rajeev Batra and John G. Mayers, Advertising Management, Prentice Hall of In-
dia, New Delhi
2. Belch. George and Michael Belch, Advertising and Promotion: An Integrated Marketing Communi-
cations Perspective 6th Ed., McGraw Hill, 2004.
3. Mandell, Maurice, Advertising, Prentice- Hall of India, New Delhi.
4. Still, Richard R. Edward W. Cundiff and Norman A.P.Govoni, Sales Management: Decisions, Strat-
egies and cases, Prentice Hall of India, New Delhi.

SALES AND DISTRIBUTION MANAGEMENT

Course/paper-MBA MM 202 Time :3 hrs
Objective:The purpose of this paper is to acquaint the student with the concepts which are helpful
in developing a sound sales and distribution policy and in organizing and managing sales force and
marketing channels.
Unit 1: Introduction to sales management-Meaning, Nature and Scope of Sales Management,

Sales Organization, Sales function & policies, Personal selling - nature, scope & objectives,
Formulating Personal selling strategy.
Unit 2: Planning the Sales Effort - Sales planning and Budgeting, Estimating Market Potential and
Sales forecasting, Setting the sales territory & quotas, Sales and cost Analysis.
Unit 3: Organizing and directing the sales Force - Recurring and training sales personnel,
Designing & compensating sales Personnel, Motivating and Leading the sales force, Eva-
luating sales force performance
Unit 4: Distribution Channel Institutions & control- Wholesaling &- Retailing, Channel
Information systems, Managing & Evaluating Channel Performance Case & future trends in
sales & distribution management
Unit 5: Distribution Management - Managing marketing logistics & channels, Channel Integration
- VMS, HMS, Channel Management, and Marketing channel Policies & legal issue.
Suggested Readings
1. Anderson, R. Professional Sales Management; Englewood Cliffs, New Jersey, Prentice Hall Inc.,
1992.
2. Anderson, R. Professional Personal Selling; Englewood Cliffs, New Jersey, Prentice Hall Inc., 1991.
3. Buskirk, R H and Stanton, WJ Management of Sales Force. Homewood Illinois, Richard D.Irwin,
1983.
4. Dalrymple, D J. Sales Management: Concepts and Cases, New York, John Wiley, 1989.

HUMANRESOURCEMANAGEMENT (GROUP C III SEMESTER)
PAPER – MBA HRM 101

MANAGEMENT OF INDUSTRIAL RELATIONS

Course/paper-MBA HRM101 Time : 3hrs
Objective :Organizational efficiency and performance are intricately interlinked with industrial re-
lations. This course is an attempt to appreciate the conceptual and practical aspects of industrial
relations at the macro and micro levels.
Unit 1: Meaning , objectives ,Concept, Scope and Approaches to Industrial Relations‐ Unitary,
Pluralistic, and Radical Approach; Industrial Relations Systems (IRS); effects of social,
technological , political and economical factors on industrial relations.
Unit 2: Objectives, Concept, structure and function of Trade Union, Union Registration and
Recognition, Theories on Trade unionism‐ Selling Pearl man, Sidney and Beatrice Webb,
Karl Marx, Robert Hoxie and Mahatma Gandhi, White Collar Trade Unions, Trade Union
Movement in India.
Unit 3: Meaning, Causes, types, methods of settlement of dispute in India, Code of Discipline and
Grievance Management.
Unit 4: Collective Bargaining; Meaning, need, importance, Concept and functions, Types of
Bargaining, Process of Bargaining, Emerging Trends in Collective Bargaining, Levels of
bargaining and agreements, negotiation techniques and skills.
Unit 5: Worker’s Participation in Management; Concept, Scope, pre-requisites for participation,

Levels and functions, benefits of participation, Forms of Workers’ Participation; impact of
globalization on industrial relations.
Suggested Readings
1. Kochan, T.A. & Katz Henry. Collective Bargaining and Industrial Relations. 2nd ed. Homewood, Illi
nois, Richard D Irish, 1988.
2. Mamkoottam, K Trade Unionism. Myth and Reality. New Delhi, Oxford University Press, 1982.
3. Niland J R. etc. The Future of Industrial Relations. New Delhi, Sage, 1994.4.
4. Papola, T S & Rodgers, G. Labour Institutions and Economic Development in India. Geneva, ILO,
1992.
5. Ramaswamy, E A. The Rayon Spinners The Strategic Management of Industrial Relations. New Delhi,
Oxford University Press, 1994.
6. Virmani, B R. Participative Management vs. Collective Bargaining. New Delhi, Vision Books, 1988.7.
Webb, Sidney & Webb, Beatrice. Industrial Democracy. Melbourne, Longman, 1987.

COUNSELING SKILLS FOR MANAGERS

Course/paper-MBA HRM102 Time: 3hrs
Objectives :To develop basic skills among students to independently handle a wide range of em-
ployee counseling and performance counseling.
Unit 1: Introduction to Counseling - Definition - Historical background and origins of Counseling -

Dimensions of Counseling - Basics of Counseling - Common Criticisms - Orientation
Models - Problem focused models - Work oriented models - Welfare based models -
Organization change models - Externally based models - internally based models
Unit 2: Roles of Counselors - Counseling values vs. Business values to training for Counselors -
Ethical issues in Counseling stress and Counseling - Impact of Organizations - Systematic
approaches - Organization culture different culture and Counseling.
Unit 3: Preparation for Counseling - Assessing counseling - contracting for counseling -

Termination counseling - Preparation of employee - Assessment of employee - Contracting /
referring -Enjoying in counseling and termination counseling
Unit 4: Performance of Counseling - Objectives conditions for effective Counseling - Sequential

Process of Performance Counseling - Counseling special types of employees - Training in
ethical decision making - Making ethical decisions.
Unit 5: Evaluation of counseling - Usefulness of evaluation - Record keeping evaluation - Formative

and Summative evaluation - Different methods of counseling evaluation - Counseling for
improving performance.
Suggested Readings
1. Cormer, L S. and Hackney, H. The Professional Counselor's Process Guide to Helping. Englewood
Cliffs, New Jersey, Prentice Hall Inc., 1987.
2. Maclennan, Nigel. Councelling for Managers. Aldershot, Graver, 1996.
3. Moursund, J. The Process of Counseling and Therapy. 2nd ed. Englewood Cliffs, New Jersey, Prentice
Hall Inc., 1990.
4. Munro, C A., etc. Counseling: A Skills Approach. Methuen, 1980.
5. Reddy, Michael. Counseling at Work. British Psychological Society and Methuen, London and New
York, 1987.

HUMAN RESOURCE PLANNING AND DEVELOPMENT

Course/paper-MBA HRM 201 Time: 3 hrs
Objective:To understand the purpose, process and applications of human resource planning in the
context of different organizational strategies. To create a critical appreciation and knowledge of
understanding the determinants of human resource requirements.
Unit 1: Introduction: Definition and Concept of HRP, Benefits, Process and HRP Components.
Unit 2: HR planning and corporate strategies: HR planning as a strategic process-employees as

resources-goal attainment, linking HR process to strategy, involvement in strategic planning
process, strategic HR Planning model, staffing system.
Unit 3: HR Forecasting: Forecasting Manpower Needs, the Forecasting Process, Inventorying

available talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index
analysis-expert forecasts-delphi technique-nominal group technique-HR budget and staffing
table, scenario forecasting, and regression analysis.
Unit 4: Job analysis: Meaning, definition, job analysis process, techniques of job analysis, methods
and practice of job analysis, competency based approach.
Unit 5: Succession Management and Carrier Planning: Definitions, concepts, stages of career
development process and organizational HR Policies, carrier Anchors – Stages of growth
and career, career processes Succession management process and Management development
programmes, objectives of MDP’s andchallenges of succession management.
Suggested Readings
1. Arthur, M. Career Theory Handbook. Englewood Cliff, Prentice Hall Inc.1991.

2. Belkaoui,A R and Belkaoui, J M. Human Resource Valuation: A Guide to Strategies and Tech-
niques.Greenwood, Quorum Books,1995.
3. Dale, B. Total Qualtiy and Human Resources: An ExecutiveGuide. Oxford,Blackwell,1992.
4. Greenhaus, J H. Career Management, New York, Dryden, 1987.
5. Thomson,R and Mabey, C. Developing Human Resources,Oxford, Butterworth-Heinemann, 1994.

TRAINING AND DEVELOPMENT

Course/paper-MBA HRM 202 Time :3 hrs
Objective:The purpose of this paper is to provide an in-depth understanding of the role of Training
in the HRD, and to enable the course participants to manage the Training systems and processes.
Unit 1: Introduction to Training & Development - Training and Training needs Assessment,
Training Design and Administration, Training methods, Technique & Aids, Training
Strategy.
Unit 2: Training and Learning: Types of Training; The learning process, learning curve, principles
of learning, Learning Theories, Learning through Training and Learning Styles, Learning
Process.
Unit 3: Training Process: An Overview; Role Responsibility and Challenges to Training Managers;
Organization and Management of Training Function; Training Needs Assessment and
Action Research; Instruction Objectives and Lesson Planning; Training Climate and Peda-
gogy; Developing Training Modules; Trainer as a change agent.
Unit 4: Evaluation of Training - Training evaluation & ROI, Trainer of Training, Measurement
Tools & Technique, Feedback Mechanism.
Unit 5: Training Methods and Techniques: Facilities Planning and Training Aids; Organizing the
training Department, controlling training, Training Communication; Training Evaluation;
Training and Development in India.
Suggested Readings
1. Prior John, Handbook of Training and Development Jaico, Publishing House, Bombay, 1997.
2. Donald F. Michalak and Edwin G. Yager, Making the Training Process Work, Harper and Row,
New York, 1979.
3. Jack J. Phillips, Handbook of Training Evaluation and Measurement Methods, 3 rd Edition, Hou-
ston, Gulf Publishing Co., 1997.
4. Lynton R, Pareek, U, Training for Development, 2nd Edition, New Delhi, Vistaar, 1990.
5. Pepper, Allan D, Managing the Training and Development Function, Aldershot, Gower, 1984

PRODUCTION & OPERATION MANAGEMENT (GROUP D III SEMESTER)
PAPER – MBA POM101
TOTAL QUALITY MANAGEMENT

Course/paper-MBA POM101 Time: 3 hrs
Objectives : The objective of this course is to acquaint the students with to make clear to candidates
the basic concept of Total Quality (TQ) from design assurance to service assurance; to give empha-
sis on International Quality Certification Systems - ISO 9000 and other standards and their appli-
cability in design manufacturing quality control and services, to closely interlink management of
quality, reliability and maintainability for total product assurance; to focus on quality of services in
contemporary environment.
Unit 1: Introduction: Concept of quality, Definition, Dimensions of quality, Evolution of TQM,

Components of TQM, Developing quality Culture. Customer Focus and Satisfaction: Meet-
ing Customer needs and Expectations, Translating customer needs into requirements (Kano
Model) using customer complaints.
Unit 2: Pre-requisite for TQM: Quality Orientation, Leadership, Employee Involvement, Role of
ISO9000 QMS, Organizing for quality. Quality circles, roles of BPR
Unit 3: SQC/SPC Techniques: Control charts for variables and attributes, Acceptance sampling, Six
Sigma approaches, seven tools of SQC. Quality Function Deployment (QFD)
Unit4: Bench Marking: Evolution, Process of benchmarking, Understanding current performance,

Types of Benchmarking, issues in Benchmarking.
Unit 5: Strategic Quality Management: Principles of Quality Management, Linking with strategic
quality management process, TQM Implementation, Continual Improvement/Kiazen
Suggested Readings
1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance Principles: Integrating Design
Assurance & Quality Assurance. New York, McGraw Hill, 1991.
2. Grant, Eu-gene L and Leavenworth, Richards. Statistical Quality Control, McGraw Hill, New York,
1991.
3. Ireson, W G. and Coombas, C P. Handbook of Reliability Engineering & Management, New York,
McGraw Hill, 1988.
4. Lochner, Robert H. and Matar, Joseph E. Designing for Quality. London, Chapman & Hill, 1990.
5. Pike, John and Barnes, Richard. TQM in Action. London, Chapman & Hill, 1994.
6. Schmidt, Warren H. and Finnigan, Jerome P. TQ Manager. San Francisco, Jossey Bass, 1993.
7. Spenley, Paul. World Class Performance Through TQ, London, Chapman & Hall, 1992.

PAPER – MBA POM 102
APPLIED OPERATION RESEARCH

Objective : The course is designed to introduce the students to the principles of operations research
techniques and their applications in decision making. Students will also be required to use comput-
er packages for data processing purposes
Unit 1: Meaning, Importance, Uses, scope and applications of Operation Research in managerial
decision-making
Unit 2: Transportation problem: Various method of finding Initial basic feasible solution
and optimal cost, Assignment model: Algorithm and its applications
Unit 3: Introduction to Linear Programming (LP), Illustration of LP Problems, and Formulation

exercises on LP Problems, Graphical Method of solving LPP, Simplex Method, and Artifi-
cial Variables: Big-M Method and Duality Problem,
Unit 4: Project Management: Rules for drawing the network diagram, Application of CPM and
PERT techniques in project planning and control; Crashing and resource leveling of
operations.
Unit 5: Game Theory: Concept of game; Two-person zero-sum game; Pure and Mixed Strategy
Games; Saddle Point; Odds Method; Dominance Method and Graphical Method for solving
Mixed Strategy Game
Suggested Readings
1. Vohra- Quantitative Techniques in Management (Tata McGraw-Hill, 2nd edition), 2003.

2. Peter C Bell- Management Science/ Operations Research ( Vikas)
3. Kothari- Quantitative Techniques (Vikas), 1996, 3rded.
4. Akhilesh K B and Balasubramanyam S- Quantitative Techniques (Vikas)
5. TahaHamdy- Operations Research- An Introduction (Prentice-Hall, 7th edition), 1996, 5th ed.
6. J K Sharma- Operations Research (Pearson)

Paper – MBAPOM 201
Production Planning & Control

Course/paper-MBA POM201 Time :3 hrs
Objective: To get acquainted with the basic aspects of Production Management. The course at-
tempts to discuss various important planning, organizing and controlling aspects of
Operations Management.
Unit 1: Overview of Production planning & Control: introduction, phases of production (Schematic
Diagram), Functions of production planning & controlTypes of production systems: types,
concept, application, Introduction of Levels of manufacturing: Aggregate planning, master
production schedule, Material requirement planning.
Unit 2: Demand forecasting & application of transportation model : Demand forecasting:

introduction, meaning, Need, Types of for casts, overview of quantitative methods, and
qualitative methods Numerical problems.
Unit 3: Capacity Planning & Scheduling : Scheduling: Forms of Schedules, Loading and
Scheduling, Basic scheduling problems: Flow production scheduling; job shop scheduling.
Random order scheduling; product sequencing. Production control of processes and
production activities. Cost control; Dispatching and expediting; Recording progress and
feedback information in order to improve future planning.
Unit 4: Inventory Management : Objective, Types of inventory, Functions, Inventory control

techniques & Examples. Just in time Manufacturing : Concept, characteristics, components
and process of just in time ,examples of manufacturing industries.
Unit 5: Material requirement planning, meaning, types, objective, MRP planning & controlling
activities (input, inventory record, final requirement),Bill of materials, types of bill of
materials, examples, various terms, material requirement planning process: Exploding and
offsetting, gross & net requirement, releasing orders & low level coding & netting,
Numerical Production activity control: meaning, purpose, Steps, data requirement (planning
files & control files)Manufacturing lead time, Examples, Numerical
Suggested Readings
1. Groover, M. P., Automation, Computer Integrated Manufacturing System,
2. R. B Khanna, Production and operation management by–Pub. PHI
3. Aswathappa & Bhat,Production and operation management- Pub. - HimaLaya pub. House
4. Buffa, Modern Production & Operation Management

Paper – MBA POM 202
Logistics and Supply Chain Management

Objective:To provide student an insight about the supply change management and its relation with
creating value for customers and in pricing along with linking manufacturing unit with
customers also to develop knowledge about the movement of material, warehousing,
transportation and network of material transfer.
Unit 1: Introduction to Supply Chain Management Supply chain – objectives – importance –

decision phases – process view – competitive and supply chain strategies – achieving
strategic fit – supply chain drivers – obstacles – framework – facilities – inventory –
transportation – information – sourcing - pricing .
Unit 2: Designing the supply chain Network Designing the distribution network – role of
distribution – factors influencing distribution – design options – e-business and its impact –
distribution networks in practice design in the supply chain – role of network – factors
affecting the network design decisions
Unit 3: Sourcing & pricing Sourcing – In-house or Outsource – 3rd and 4th PLs – supplier scoring
and assessment, selection – design collaboration procurement process – sourcing planning
and analysis. Pricing and revenue management for multiple customers, perishable products,
seasonal demand, bulk and spot contract
Unit 4: Dimensions of Logistics Introduction, Nature and Concepts, Evolution; Supply Chain
Management, Logistical Mission and Objectives; Components and Functions of Logistics
Management; Integrated Logistics Management; Key Distribution-Related issues and
Challenges and Strategic Logistics Management; Total Cost Analysis and Trade-off.
Unit 5: Supply Chain Integration Introduction – push, pull and push–pull systems – push – based
supply chains – pull – based supply chain – push-pull supply chain - identifying the
appropriate supply chain strategy – implementing a push-pull strategy – demand – driven –
strategies – the impact of the internet on supply chain strategies – distribution strategies –
direct shipment – cross docking – trans shipment – centralized versus decentralized control –
central versus local facilities.
Suggested Readings
1. Sunil Chopra, Supply Chain Management-–Pub: Peter Meindi
2. Badi N V , Supply chain Management- - Pub : Vrindra Publications ( P) Ltd. , Delhi
3. Sunil Sharma , Supply Chain Management- Concept, Practice & Implementation –- Pub: Oxford Univ.
Press
4. V.V Sople- Logistics Management-Pub.- Pearson edition-2013
5. Desai K D – Six Sigma, Pub. Himalaya Publishing house
6. Ray & Ruben- Stores Management, Pub. Himalaya Publishing House

SMALLBUSINESSANDENTREPRENEURSHIPMANAGEMENT (GROUP E III SEMESTER)
PAPER – MBA SBE 101

GOVERNMENT BUSINESS INTERFACE

Course/paper-MBA SBE101 Time: 3 hrs
Objectives: The objective of this course is to study the effectiveness of Government policies and
their impact on Business.
Unit 1: State participation in Business and interaction between Government, Business andDifferent
Chambers and Commerce and Industry in India ñ Indian Planning System.
Unit 2: Public Distribution System ñ Government Control over price and distribution ñ Consumer
Protection Act (CPA) and the Role of Voluntary Organizations in Protecting Consumers
Rights and the responsibilities of business & Government to protect the Environment ñ
Government clearance for establishing new Enterprise
Unit 3: Industrial Policy Resolution, New Industrial Policy of the Government Concentration of
Economic Power, Licensing and Compete Act
Unit 4: Role of multinationals, Foreign Capital and Foreign Collaborations ñ Government Policy
with regional to export promotion and import substitution.
Unit 5: Government policy concerning Development and backward areas/regions ñ Policy with
regard for SSIs ñ Role of SEBI to regulate the Capital market.
Suggested Readings
1. Amarchand, D. Government and Business 3rd ed. New Delhi, Tata Mc-Graw Hill, 1996
2. Cherunilam, Francis, Business and Government 8th ed. Bombay, Himalaya, 1995
3. Dassgupta A. and Sengupta, N. Government and Business New Delhi, Vikas, 1987
4. Marathe, Sharad s. Regulation and Development, New Delhi Sage 1986
5. Trivedi M.L. Government and business, Bombay Multitech, 19100

SMALL BUSINESS MARKETING

Objectives: The objective of this course is to develop in-depth analysis for better understanding of
the nature of competition in changing business environment .
Unit 1: Entrepreneur-Entrepreneurship-Enterprise: Conceptual issues. Entrepreneurship vs.

Management. Roles and functions of entrepreneurs in relation to the enterprise and in
relation to the economy. Entrepreneurship as an interactive process between the individual
and the environment.
Unit 2: Small business as the seedbed of entrepreneurship in relation to the economy.

Entrepreneurship as an interactive process between the individual and the environment.
Small business as the seedbed of entrepreneurship. Entrepreneurial competencies. Entrepre-
neurial motivation, performance and rewards.
Unit 3: Opportunity scouting and idea generation: role of creativity & innovation and
business research. Sources of business ideas. Entrepreneurial opportunities in contemporary
business environment, for example opportunities in network-marketing, franchising,
business process outsourcing in the early 21st century. The process of setting up a small
business: preliminary screening and aspects of the detailed study of the feasibility of the bu-
sinessidea and financing/non-financing support agencies.
Unit 4: Managerial roles and functions in a small business. Designing and redesigning
business processes, location, layout, operations planning & control. Basic awareness of the
issues impinging on quality, productivity and environment. Managing business growth.
Unit 5: Issues in small business marketing. The concept and application of product life cycle,
advertising & publicity, sales & distribution management. The idea of consortium
marketing, competitive bidding/tender marketing, negotiation with principal customers. The
contemporary perspectives on Infrastructure Development, Product and Procurement
Reservation, Marketing Assistance, Subsidies and other Fiscal & Monetary Incentives.
National, state level and grass-root level financial and nonfinancial institutions in support of
small business development.
Suggested Readings
1. Albert, Kenneth J. The Strategic Management Handbook. New York, McGraw Hill, 1983.
2. Allio, Robert J. The Practical Strategist: Business and Corporate Strategy in the 1990s. California,
Ballinger, 1988.
3. Ansoff, H I. Implanting Stratergic Management. Englewood Cliffs, Prentice Hall Inc., 1984.
4. Harnel, Gary and Prahlad, C K. Completing for the future. Boston, Harvard Business School Press,
1994.
5. Hax, A C and Majlyf, N S. Readings in Strategic Management. Cambridge, Ballinger, 1984.
.
SMALL BUSINESS ENVIRONMENT

Course/paper-MBA SBE 201 Time: 3 hrs
Objective:This course provides a better understanding of how a business operates in our modern
environment, how to manage business
Unit 1: Role and importance of small business; defining small business; forms of organisation for
small business.
Unit 2: Challenges of marketing for small businesses; sources of funds for small businesses; Human
resource management issues in small businesses; managing small business operations.
Unit 3: Policy interventions for small sector development- central and state government; Sickness
and challenges before small scale industries
Unit 4: Special Issues for Entrepreneurs: Legal issues – Forming business entity, considerations and
criteria, requirements for formation of a Private/Public Limited Company, Intellectual
Property Protection- Patents, Trademarks and Copyrights – importance for startups.
Unit 5: Management of Small Business- Marketing Management; Production Management; Finance

Management; Human Resource Management; Export Marketing;
Suggested Readings
1. Arora, R. and Sood, S.K. (2003). Fundamentals of Entrepreneurship and Small Business
Management. Kalyani Publishers, Ludhiana.
2. Desai, Vasant (1997). Small-Scale Industries and Entrepreneurship. 3/re, Himalayan Publishing
House, Mumbai.
3. Ramachandaran, K. (1993). Managing a New Business Successfully. Global Business Press, New
Delhi. Ministry of small, micro and Medium Enterprise –www. msme.gov.in
4. Francis Cherunilam, Business Environment: Text and Cases, Himalaya Publishing House

ENTREPRENEURSHIP AND INNOVATION

Course/paper-MBA SBE 202 Time :3 hrs
Objective:To provide study and analysis that will influence and encourage entrepreneur spirit.
Unit 1: Creativity; creativity Tools and techniques; Lateral thinking, Enablers and barriers to crea-
tivity; Creative Personality; Brainstorming, Entrepreneurial creativity
Unit 2: Innovation; Innovation process, Commercialization of innovation, Imperatives to Innova-

tion, Enterprise Innovation, Types of innovations, Innovative organizations, barriers and
enablers to enterprise innovation
Unit 3: Diffusion of innovation, Trends in technical innovation, Technopreneurs, Exercises in

brainstorming,
Unit 4: The Creative Problem – solving Structure - Planning - Task analysis – Springboards – Spe-
culative thinking exercise – Imaging, metaphor, analogy and excursion – Journey into absur-
dity – Selection of springboards – Idea development – Developmental thinking exercise –
Next steps – Learning from actual experience
Unit 5: Innovation and the Market – Assessing the Risk - The Innovation Process – Where Are We
Now? – The Diagnosis – The Consultation Group – Selecting a Strategy – Preparing the Or-
ganisation – Setting up the Investment. Evaluating the Costs of the Project – Evaluating the
Impact of the Project - Innovation is a State of Mind – Technology Watch – Acquiring
Technological Innovation – Intellectual Property.
Suggested Readings
1. Rastogi P.N. - ‘Managing Creativity for corporate Excellence’, Macmillan India

2. Timple, A. Dale- ‘Creativity’, Jaico Publishing House.
3. Martal, Shlomo & Seshadri, Dve - ‘Innovation Management-: Strategies, Concepts & Tools for
Growth & Profit’, Response Books, Sage Publication.
4. Prahalad, C.K., Krishnan M.S., ‘The New age of Innovation’, Tata McGraw Hil
5. John Bessant and Joe Tidd, Innovation and Entrepreneurship. Maylor, Project Management
6. Michael H. Morris, Donald F. Kuratko, and Jeffery G Covin, Corporate Entrepreneurship &
Innovation

RURALMANAGEMENT (GROUP F III SEMESTER)
PAPER – MBA RUM 101

RURAL FINANCIAL MANAGEMENT

Course/paper-MBA RUM101Time: 3 hrs
Objectives : To provide a conceptual framework and understanding of financial management prac-

tices and methods for rural development agencies
Unit 1: Cooperative: Meaning, objectives, importance, development of cooperatives, cooperatives –

economy, principles. Cooperatives society structure and types.
Unit 2: Financial Management: Meaning, objectives, importance, sources of long term and short
term finance, sources of rural finance and its importance.
Unit 3: Corporate financial planning, determination of capital structure, Institutional financing of

industries, importance and techniques of financial analysis, organization for finance function
and objects of finance function.
Unit 4: Cooperative Finance : structure, needs and objectives, agriculture credit societies, service
cooperatives, central cooperatives banks, state cooperative banks, land development banks,
regional rural banks, NABARD.
Unit 5: Urban Co-operative Banks – Need for Urban Co-operative Banking, Origin, Role,Growth,
Performance, Regulations and Reforms; Employees Co-operative Credit
Societies – Objectives, functions, role, working, Non-credit activity and suggestions;
Industrial Co-operative Banks
Suggested Readings
1. Dwivedi RC: Democracy in Cooperative Movement - An Indian Profile

2. Hajela TN: Principles, Problems and Practice of Cooperation
3. Kamat GS: New Dimensions of Cooperative Management
4. Ajit Singh. "Rural development and Banking in India Theory and Practice". 1985. Deep & Deep,
New Delhi.
5. Dandekar, V M. "Financing Small and Marginal Farmers through Co-Operative Credit Structure".
1976. Allied, Bombay.

RURAL RESOURCE DEVELOPMENT

Course/paper-MBA RUM102 Time: 3 hrs
Objective:To provide an in-depth understanding of the problems and processes of rural develop-
ment, ecology, resources and other major developmental issues.
Unit 1: Nature and features of rural economy of India. Underdevelopment vis a vis Development,
Workforce and occupational structure; Dimension, dynamics and magnitude of rural
population (Demographic tradition, Rural-urban-migration.).
Unit 2: Rural indebtedness – Importance, problems and source - government-measures-and local

Self Help Group (SHG). Innovative credit schemes of government and non-government
agencies, their pros and cons
Unit 3: Rural poverty and development dimension. Human capital, inequalities – poverty
syndrome-govt. policy; Problems of rural unemployment-specially disguised unemployment
causes and remedies, Livelihood approach
Unit 4: Managing rural development: Procedure, principles and choices; Understanding the views of
Dr. E. F. Schumacher, Dr. AmartyaSen and Dr.Robert Chambers about rural development
Unit 5: Development strategy: Centralization vs. Decentralization: Euro centric vs. eco-centric
Suggested Readings
1. Arora, R. C. "Integrated Rural Development". 1979. S Chand, New Delhi.
2. Bansil P C. "Agricultural Statistics in India". 1974. Arnold Heinemann, New Delhi.
3. Gupta A. "Ecology and Development in the Third World". 1988. Routledge, London.
4. Hanumantha Rao, C. "Agricultural Production" Functions Costs and Returns in India". 1965. Asia,
Delhi.
5. Joshi, PC. "Land Reforms in India". 1975. Institute of Economic Growth, Delhi.

INTERNATIONALBUSINESS (GROUP G III SEMESTER)
PAPER – MBA IB 101

EXPORT IMPORT PROCEDURES

Course/paper-MBA IB101 Time: 3hrs
Objective:The aim of the course is to acquaint the students with the export-import procedures, do-
cumentation and logistics.
Unit 1: Introduction: Export documentation; Foreign exchange regulations, Quality control and
pre-shipment inspection, Export trade control, Marine insurance, commercial practices
Unit 2: Export Procedures: Central Excise clearance; Custom clearance, Role of clearing and
forwarding Agents, Shipment of Export Cargo, Export Credit , Export Credit Guarantees and
Policies, Forward Exchange Cover, Finance for export on deferred payment terms, Duty
draw-backs
Unit 3: Importing Procedure: Import licensing policy, Actual user licensing, Replenishment
licensing/Import/Export passbook, Capital - Goods licensing /Export Houses/ Trading
Houses.
Unit 4: Special Issues: Export by post parcel and by Air, GSP Certificates of origin, Custom's
clearance of Import Cargo, Documents - prescribed by Importing countries, Standardized
Export Documentation, Packing.
Unit 5: Import Management in a Developing Economy: Foreign Exchange budgeting, Import

procurement, methods, Import financing, Purchase contract, Import Canalization, Import un-
der counter-trade, Monitoring and follow up of import contracts.
Suggested Readings
1. Deb. Kalipade: Export Strategy in India - (Delhi, S. Chand).

2. Jain O.P.: Small Industrial Export - (Delhi S. Chand)
3. Majaro: International Marketing: A strategic Approach to world Market, Delhi, S. Chand
4. Francis, C: International trade & Export Management - (Bombay, Himalaya Publishing House).
5. Balgopal, T. A. S. P: Export Management - (Bombay Himalaya Publishing House).

INTERNATIONAL BUSINESS MANAGEMENT

Course/paper-MBA IB102 Time : 3 hrs
Objective : The objective of this paper is to give students an overall view of the international finan-
cial system and how multinational corporations operate .
Unit 1: International Business Environment – Cultural aspects – values and norms –social structure
– religious and ethical systems – language – education –implications of cultural differences
on business. International business environment – Political and legal factors – political sys-
tems – legal systems, International business environment – Economic factors – the determi-
nants ofeconomic development.
Unit 2: International Trade Theories- Theory of Mercantilism - Absolute advantage – Comparative

advantage – Hecksher – Ohlin theory – The new product life cycle theory – The new trade
theory – Porter’s diamond model – implications for international business.
Unit 3: Managing Multinational Enterprises – Problems and Potential – Multinational Service Or-
ganizations – Indian companies becoming Multinationals – Potential, Need and Problems
Unit 4: Instruments of International trade policy – tariffs, subsidies, local contentrequirements,

administrative policies, anti dumping policies – political andeconomic arguments for
intervenion - Development of the world tradingsystem – GATT – the Uruguay round of
negotiations. WTO - genesis andfunctions– the future of WTO.
Unit 5: Multinational corporations – Organization, design and structures – headquarters and

subsidiary relations in multinational corporations.
Suggested Readings
1. Justin Paul – International Business – Prentice Hall of India, 2007Investments – ZviBodie,

&Mohanty – TMH – 6th Edition, 2005
2. OdedShenkarYadong Lou: International Business – John Wiley & Co., 2006 Investment science –
David G.Luenberger. Oxford.
3. Wild J. John, Wild L. Keneth and Han C. Y. Jerry, International Business: An integrated approach,
Prentice Hall
4. Alan M. Rugman and Richard M.Hodgetts – International Business by Pearson Education,, 2007

INTERNATIONAL ACCOUNTING
MBA Semester –III Maximum marks: 100

Objective: The objective of this course is to acquaint the students with the accounting needs of in-
ternational financial markets and to analyze the accounting measurement and reporting issues
unique to multinational business transactions .
Unit 1: International Dimensions of Accounting – Conceptual Development and comparative

Development Patterns, Currency Transactions
Unit 2: Managing and Organizing International Information systems – Objectives , Global Product
Development and Production , Business Challenges , Global Strategies and Business
Organizations , Challenges in Developing Global Systems.
Unit 3: International perspective on Inflation Accounting; Financial Reporting and Disclosure;

Analyzing Foreign Financial Statements.
Unit 4: Financial Management of Multinational Entities: Foreign Market Exchange Rates,

Corporate Response to Exchange Rate Fluctuations , Risk Management in MNC’s.
Unit 5: Transfer Pricing and International Accounting – International Standards and Multinational
Corporations , International Cash Management.
Suggested Readings
1. Arpon, Jeffrey S and Radebaugh, Lee H. International Accounting and Multinational Enterprises. New
York, John Wiley, 1985.
2. Choi, Frederick D S and Mueller Gerhard G. International Accounting. Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1984.
3. Evans, Thomas G. International Accounting & Reporting. London, MacMillan, 1985.
4. Gray, S J. International Accounting and Transnational Decisions. London, Butterworth, 1983.
5. Holzer, H Peter. International Accounting. New York, Harper & Row, 1984.

INTERNATIONAL FINANCIAL MARKETS
MBA Semester –III Maximun marks:100

Objective:The objective of this course is to give students an in-depth knowledge of the working of
international financial markets.
Unit 1: History of the International Financial System – The rise and Fall of Bretton Woods,
Globalisation and the Growth of Derivatives , The Crash of 1994-96 and beyond.
Unit2: Euro-currency Market, Eurobanking and Euro-currency Centers, Deposit Dealing and the
Term Structure of Eurocurrency Rates, Euro-currency Futures and Options, Syndicated
Euro-credits.
Unit 3: International Bond Markets - Introduction, New Issue Procedures in the Eurobond Markets,
Eurobond Valuation and Hedging, Interest Rates and Currency Swaps, Pricing Option, Fea-
tures of International Bonds.
Unit 4: Forecasting the Image of the Future - Central Banks and the Balance of Payments, The Eu-
ropean Monetary System and Other Regional Artificial Currency Areas, New Instruments in
International Capital Markets.
Unit 5: International Banking and Country Risk, International Portfolio Diversification, Internation-
al Transfer Pricing.
Suggested Readings
1. Bhalla, V K. International Financial Management, 2nd ed., New Delhi, Anmol, 2001.
2. Bhalla, V K. Managing International Investment and Finance. New Delhi, Anmol, 1997.
3. Eiteman, David K and Stonehill, Arthur I. Multinational Business Finance. California, Addison-
Wesley, 1988.
4. Johnson and Giaccotto. Options and Futures. St. Paul, West, 1995
5. Kim, Suk and Kim, Seung. Global Corporate Finance: Text and Cases. 2nd ed. Miami, Florida,
1993.

TOURISMANDHOTELMANAGEMENT (GROUP H III SEMESTER)
PAPER – MBA THM101

LEGAL AND REGULATORY FRAMEWORK OF TOURISM

Course/paper-MBA THM101 Time : 3 hrs
Objective:The objective of this paper is to study a legal and regulatory framework for the sustaina-
ble development and management of tourism.
Unit 1: Laws relating to accommodation travels agencies land tour operation sector,
Law land regulations related to airlines and airways, laws related to surface transport.
DGCA formalities for business and recreational flying in India.
Unit 2: Law designed for Adventure Tour operation, special permits for rafting, paragliding,
helisking and angling. Peak booking formalities, IMF rules for mountain expeditions, can-
cellation of permits and bookings..
Unit 3: Special permits to restricted areas for foreign tourist in India, restricted area inIndia for
foreign tourists and related authorities at these places to obtain permits, permits related to
various monasteries and wild life areas and their procedure.
Unit 4: Safety and security of tourist, Tourist Police, place of Tourism in the Constitution, need of
tourism legislation.
Unit 5: Travel Insurance and consumer protection act, International consumer protection acts in
tourism, Evacuation and International insurance business, foreigners act, passport act and
visa extension. Ancient Monument Act, RTI Laws related to environment and wildlife.
Suggested Readings
1. Tourism Guide lines published by Govt. of India, Ministry of Tourism.

2. Tourism guidelines issued by Department of Tourism for hotel and restaurant operation.
3. SajnaniManohar (1999) Indian Tourism Business: A Legal Perspective, New Delhi.
4. R. K. Malhotra (2005) Socio – Environmental and Legal Issues in Tourism, New Delhi.
5. Gupta S.K. (1989) Foreign Exchange Laws and Practice, Taxman Publications Delhi.

PAPER – MBA THM 102
TOURISM MANAGEMENT

Course/paper-MBA THM102 Time: 3 hrs
Objective: The basic objective of this course is to acquaint the students with the tourism.
Unit 1: Historical perspective: co-relation between trade and travel, travel during Roman
Empire and various evolutionary stages of tourism; Growth of World Tourism:
Important trends and future prospects; Organization of tourism in India, Role
Functions of NTO's Department of Tourism, ITDC, STDC, Tourism Policy of
India.
Unit 2: Meaning of travelers, visitors, excursionist, business travelers and tourism;

Distinction between travelers and visitor, visitor and tourist; types; Domestic,
Regional, Intra-regional tourism and international tourism; cultural, adventure,
sports, social, convention, conferences, tourism, Linkages and inter-dependence
between domestic and international tourism.
Unit 3: Motivation: Pleasure; education, cultural ethical; social, historical, religious, health, sports
and business; Resources; Recourses and Mobility: Establishment of priorities, availability of
resources, development strategy.
Unit 4: Employment generation, Earning of foreign Exchange, National integration,

Regional development, Patronage to handicraft and arts, International
understanding and world peace. Cultural Exchanges and development of human
relations
Unit 5: Fiscal and non-fiscal incentives for tourism, concessions granted by Central and State
Government’s declaration and consequences of tourism as an industry
Suggested Readings
1. Elliot, James Tourism, Routledge.London, 1997

2. Hall, Derak R. (ed.), Tourism and Economic Development, Belhaven Press, London, 1991
3. Mazanec.Josef A. (ed.) International City Tourism,Pinter, London, 1997
4. Lea, J. Tourism and Development in the Third World, Routledge, London, 1988
5. Mowforth, Martin and Ian Munt Tourism and Sustainability, Routledge, London, 1988

TOURSIM AND HOTEL MANAGMENT (GROUP H IV SEMESTER)

TOURISM MARKETING
MBA Semester –IV Max.marks:100
Course/paper-MBA THM 201 Time: 3 hrs
OBJECTIVE:The course aims at an understanding of marketing Management in Tourism. To define the

different components of marketing and comprehend the various P’s of marketing and relev-
ance to Tourism
Unit 1: Introduction to tourism marketing, Evolution, Definition, nature, process and system
services & their marketing nature, characteristics of tourism products, its issues and chal-
lenges : Marketing mix.
Unit 2: Tourism Markets: Types, world tourism markets, inbound and outbound markets for India &
Domestic markets: Tourist behavior. Travel purchase and tourist buying process. Tourist
discussion making models.
Unit 3: Market segmentation, Targeting and positioning. Definition of market segmentation,

discussions in market segmentation, Market targeting process, product positioning –
purpose, process
Unit 4: Marking management information system and demand forecasting Introduction, structure of
marketing management, information support system, demand forecasting
Unit 5: Market Research: Definition, research and survey methodologies, application, technology
and trends in tourism marketing, role of government bodies, national, state tourism offices,
local bodies, private organizations, NGO’s in tourism marking..
Suggested Readings
1. Kotler P. Marketing Management C. Delhi – Prentice Hall India 1986

2. Katler Philip – Marketing for non-profit organization – Prentice Hall, New Jersey 1975
3. Jha S.M. – Tourism Marketing (Bombay – Himalaya)
4. Gavens: Marketing Management (Delhi – Himalaya)
5. Hollowacy I.C. and Plant R.V. (1992) Marketing for Tourism Pitman.

TOURSIM AND HOTEL MANAGMENT (GROUP H IIISEMESTER)
PAPER – MBATHM 202

AIRLINES MANAGEMENT

Course/paper-MBA THM202 Time :3 hrs
OBJECTIVE:In this course students will learn historical and contemporary issues related to airlines.
Unit 1: Civil Aviation in India: History, present Scenario, Legal and Regulatory Framework;
Aviation Policy and Planning.
Unit 2: Introduction to Infrastructural Requirements in Aviation: Airports. Support Services,

Maintenance set up, Role of organization related to Civil Aviation-Ministry of Civil Avia-
tion, DGCA, AAI, IATA, ICAD.
Unit 3: Airlines Feasibility and Planning: Procedural Requirements, Facilities, Planning and Layout.
Unit 4: Relationship between Civil Aviation and Tourism: Strategies for Development of Civil
Aviation in India
Unit 5: Establishing an Airline Company: Organization and Structure. Operations, Marketing,

Aviation Safety, Costing.
Suggested Readings
 The list of Books will be recommended by the concern teacher of the subject.

ECONOMIC ENERGYMANAGEMENT (GROUP I III SEMESTER)
PAPER – MBA EEM 101

ENERGY ECONOMICS

Course/paper-MBA EEM101 Time: 3 hrs
Objective:The main objective of the course is to study basic economic concepts of energy consump-
tion.
Unit 1: Introduction: Meaning of Energy, Types of Energy, Overview of Concepts of Natural

Resources Use International Energy Supply; Economics Efficiency, Growth & Modeling,
Market, Price, Efficiencies Energy & Economics Growth, Revenues & Resources,
Government Policy & Regulatory Framework
Unit 2: Energy Industry: Oil & Natural Gas Industries-OPEC & the World Oil Markets, Energy
Utilities , Economics Cross Subsidy: The Demand For Energy, Energy Demand Analysis ,
Elasticity’s Approach, Determinants Of The Demand For Energy
Unit 3: The Supply Of Energy: Energy Availability, Applicability & Acceptability, The Economics
Of Renewable Energy, Energy Conservation- Efficiencies , Conversion , Substitution : Oil
Gas Economy, The Anatomy Of Oil & Gas Prices And Stocks, Refining Economics-
Upstream & Downstream, Petroleum Product Markets, Computing Profitability, Margins
Concepts , Retail Pricing Issue
Unit 4: The Economics Of Electricity: Electricity Markets & Competitions, Regulatory V/S
Deregulation Tariffs Energy Forecasting & Sustainability, Natural Resources Scarcity,
Trend Analysis & Input Out Put Analysis
Unit 5: Energy Value Chain & Energy Costs Estimates: Petroleum, Electricity, Nuclear, Gas,
Renewable Energy
Suggested Readings
1. The New Energy Economics, Author – G. M Pillai, World Institute of Sustainable Energy
2. Energy Economics and Management in Industry; Author – A. Reis, I Smith, K. Stephan & J C
Pense; Publishing - Pengamon Press
3. Energy Economics; Author – Diwan& Shah; Publisher – Pentagon Energy Press
4. Energy Management; Author – Diwan&Yaqoot; Publisher – Pentagon Energy Press

ENERGY TRADING

Course/paper-MBA EEM102 Time : 4 hrs
Objective : The main objective of this course is to study energy security, environmental sustainabili-
ty and economic development issues of different energy policies.
Unit 1: Trading Mechanics: Why Trade? Motivation to Trade Introduction to Trading – Physical and
Paper Markets, Regulated and Unregulated Markets (OTC) Development of Energy Markets
– Past, Present and Future
Unit 2: Trading Of Oil: Why Oil Is Traded, Trading Characteristics Of Oil, Structure Of The Oil
Markets, Oil Trading Future Markets; Fundamental Analysis Of Energy Commodities- Oil
Market & Price Determinations , Role Of OPEC, Inventory Dynamics
Unit 3: Technical Analysis: Use Market Generated Data (Price, Volumes, Spreads, Etc) ,Tools Of
Technical Analysis (Bar Charts, Major Tops & Bottoms, Constructing Point & Figure
Charts, Candlesticks, Charting, Market Profile, Volume & Open Interest, Moving Averages,
Sentiments MACD, Etc) Sensitivity Analysis
Unit 4: Petroleum Trading Strategies: Refining Margins & The Crack Spreads, Fracas Spreads,
Calendar Spreads, Volumetric Production Payment Contracts, Paper Refinery, Strategy
Based On Price Volatility-Long & Short Straddle , Long Butterfly, Bullish & Bearish Strat-
egies, Hedging Strategies- Backwardation, Contango Structures, Trend Markets , Monte
Carlo Simulation, Portfolio Risks, Price Risks, Risks Limits, Strategies Used By Speculators
& Arbitrager
Unit 5: Gas Trading: Natural Gas Trading & Future Markets, Gas Market Structures & Price
Determinations, Short & Long Terms Gas Fundamentals, Gas V/S Power ‘Spark Spreads’
Suggested Readings
1. Energy Futures : Trading Opportunities; Author – John Elting& Treat; Publisher - Pennwell
2. Fundamental of Petroleum Trading; Author – HosseinRazavi&FereidunFesharaki; Publisher – Prae-
gen London.

ENERGY MANAGEMENT (GROUP I MBA III SEMESTER)
Energy Management
MBA Semester – EEM 201 Max.marks:100

Course/paper-MBA EEM Time: 3hrs
Objective-Application of energy management principal, skill, strategies, as well as monitoring and targeting
are essential in studying this subject. With advancement in computer technology, it is now essential to apply
software technique to energy management. This subject enable students to learn simulation package used in
energy management
Unit 1 Energy Management- Definition and Objective of Energy Management Principle of Energy
Management, Energy Management skills, Energy Management Strategies
Unit 2 Initializing and Organizing- Managing Energy Management Programmers, Organizing

Energy Management Programmers , Initializing Energy Management Programmers
Initializing Planning, Leading, Controlling, Promoting, Monitoring and Reporting.
Unit 3 Energy Monitoring and Target - Definition , Elements of Monitoring and Targeting
System,A rationale for Monitoring, Target and Reporting 3, Data and Information Analysis
Relating Energy Consumption and Production , Cumulative ,Case Study
Unit 4 Energy Audit Instruments- Principal and working of electrical measuring instruments,
fual gas analyzer,
Electrical Energy Management - Reactive power management, Energy conservation in
domestic and industrial sectors / Energy conservation in lighting, motors, pumps and fan
systems
Unit 5 Financial and Project Management Financial analysis techniques : simple payback period,
return on investment, net present value, internal rate of return, cash flows and sensitivity
analysis , Financing options, energy performance contracts and role of ESCOs. , Project
definition and scope, Technical design and Financing
Suggested Readings:
 Wayne C Turner -Energy Management Hand book- Wiley Inter Science Publication.
 A. K. Sawhney- Electrical Measurements- Khanna Publications
 B.G.A. Skrotzki & W.A. Vopat ,Power Station Engg. & Economy Tata McGraw Hill.
 SKROTZI, Bernhardt Power Station Engineering and Economy, 1988, Tata Mc Graw Hill

ENERGY MANAGEMENT (GROUP I MBA III SEMESTER)
Energy and Environment
MBA Semester – EEM 202 Max.marks:100

Course/paper-MBA EEM Time: 3hrs
Objective- The unique aspect of the subject is the close examination of the interlinked nature of energy and the envi-
ronment as encapsulated by the concept of sustainable development. The subject looks at the current environmental
challenges that characterize the world, including the organisation of our energy system in the 21st century.
Unit 1 Ecological principles and energy flow
• Ecological principle of nature
• Concept of ecosystems
• Different types of ecosystems; ecosystem theories
• Energy flow in the ecosystems; biodiversity
Unit 2 Energy scenario and development

• Overview of world energy scenario
• Overview of India’s energy scenario
• Overview of Energy Scenario of North East India and in particular to Assam
• Energy and development linkage
• Energy Sources: classification of energy sources
• Quality and concentration of energy sources
Unit 3 Major energy resources

• Units of various Energy sources, Conversion, calorific value
• Coal‐sources, formation, important properties & conversion
• Petroleum‐sources, genesis, important properties & uses
• Natural gas‐ sources, genesis, important properties & uses
Unit 4 Environment concerns of energy extraction
• Environment effects of energy extraction, conversion and use Sources of pollution
• Primary and secondary pollutants
• Consequences of pollution growth
• Air, water, soil, thermal, noise pollution‐cause and effect, Pollution control methods, Environmental
laws on pollution control
Unit 5 Energy use & climate change

• Global warming
• Green house gas emission, impacts, mitigation.
• Causes of global, regional and local climate change
Suggested reading:
1. Ristinen RA. Kraushaar JJ. Energy and the Environment, 2nd edition, John Willey & Sons, 2006
2. Banerjee BP. Handbook of Energy and Environment in India, Oxford University Press, 2005, India
3. MC Dass, Fundamentals of Ecology, Tata McGraw Hill, 1994
4. Kaushik ND. Kaushik K. Energy, Ecology & Environment, Capital Publishing, 2004
5. De AK. Environmental Chemistry, New Age International Publishers, 2005

PAPER – MBA 411
BUSINESS LEGISLATION – II

Objective: The course is designed to acquaint the students with the in depth knowledge of various
laws which are responsible for the success of an organization.
Unit 1: Company Law Act 2013: Company Definition, Meaning, Nature and its Characteristics,
The principle of separate legal entity, Lifting or piercing the corporate veil, Classification of
Companies, Incorporation of Companies, MOA- Concept, Content, Alterations, Doctrine of
Ultra Vires, AOA: Concept, Content, Alterations, Doctrine of Constructive notes and Indoor
Management, Alter Ego, Prospectus: meaning, Registration, Contents, Misrepresentations
and their effects, Shelf Prospectus; Information Memorandum, Red herring prospectus
Unit 2 Share: Meaning, type, issue of shares, Share Certificate and Share warrants, Difference
between shares and stock, Share Capital: Meaning, type, Alteration of share capital,
reduction of share capital, Buy-Back of Shares, Bonus Issues; Rights Issues; Issue of Sweat
Equity Shares; Employees Stock Option Scheme; Debenture: Meaning, type, charge and
mortgage, Director: Appointment, Power, Duties, Company Secretary- Meaning, appoint-
ment, Position, importance, duty and liabilities
Unit 3 Meeting- meaning, type, proxies, minutes, resolutions: meaning, type, Dividend: Meaning,
ascertaining profit, provision, process of payment of dividend, Winding up of Company
Unit 4 Income Tax Act 1961: Basic Concept- Income from Salaries, House Property and Business
& Profession
Unit 5 Basic Concepts- Income from Capital Gain, Other Sources. Deduction’s U/S 80C, 80D,
80G,80CCC, 80U
Suggested Readings
1. 1. P.P.S. Gogna, Company Law, S. Chand New Delhi,2010.

2. Kuchhal, M.C. Modern India Company Law. Delhi, Vikas Publishing House, 2007.
3. Taxman’s Elements of Company Law, Taxman Publication, Mumbai.
4. Davies, Paul. Company Law. Oxford Publication,2010
5. Singhania,Vk. Singhania Monica .Students Guide To Income Tax (Including Service Tax,
Vat).Taxman allied service
6. Mahrotra.HC.Income Tax. Agra Sahitya Bhawan Publications, 2017
.

Paper – MBA412
PROJECT MANAGEMENT

Course/paper-MBA 412 Time: 3 hrs.
Objective: The basic purpose of this course is to make the student understand the framework,
planning and management of the projects to be undertaken by the organization.
Unit 1: Introduction to Project Management: Definition, functions, evolution of Project

Management, classification of projects, The Project Management Systems,
Methodologies & Systems Development Cycle: Systems approach, analysis and its
development, , project life cycle, the phases of system development life cycle.
Unit-2: Project Feasibility Study: Developing a project plan, market and technical analysis,
financial analysis evaluation of project proposals, Social cost benefit analysis. Project
Planning: fundamentals, project master plan, work breakdown structure & other tools of
project planning, work packages project organization structures & responsibilities,
responsibility matrix.
Unit 3: PERT, CPM, Resource allocation: Tools & techniques for scheduling development,
crashing of networks, time-cost relationship, and resource leveling multiple project
scheduling. Cost Estimating Budgeting: Cost estimating process elements of budgeting,
project cost accounting, cost schedules & forecasts.
Unit 4: Managing Risks in Projects: Risk concept & identification, risk analysis, sensitivity
analysis, risk assessment, risk priority, risk response planning, risk management methods.
Project Control: Information monitoring, internal & external project control, control
process, performance analysis, variance limits, and issues in project control.
Unit 5: Project Management Information System: Computer based tools, features of PMIS, using
project management software, (MS Projects) Project Evaluation, Reporting &
Termination: Project reviews & reporting, closing the contract.
Suggested Readings
1. Chandra, P. Project management, Tata Mac Graw Hills Publications, New Delhi.
2. Agarwal, R D. Project Management, Tata Mac Graw Hills Publications, New Delhi.
3. Nagrajan, K. Project Management, New Age International Publishers, New Delhi.
4. Gupta ,R M. Project Management, PHI Pvt Learning Ltd. Delhi.
5. Bhalla, V K. Modern working Capital Management, 2nd ed., New Delhi, Anmol , 1997.

FINANCE (GROUP A IV SEMESTER)
PAPER – MBA FM 103

INTERNATIONAL FINANCIAL MANAGEMENT

Course/paper-MBA FM103 Time: 3hrs
Objective: The objective of this course is to give the students a detailed knowledge of the Inter-
national financial management system.
Unit 1: Concept, Scope and Importance of International Financial Management, Role of Respon-
sibilities of IFM, the Foreign Exchange Market: Structure and Operations.
Unit 2: The International Monetary System. The Balance of Payments: Implication for Exchange
Rates, Financing Decisions of MNCs.
Unit 3: International Parity- Purchasing Power Parity, Covered Interest Parity, Real
Interest Parity, Parity Conditions and Managerial Implications.
.
Unit 4: Management of Foreign Exchange Exposure and Risk, Management of Working Capital:
An International Perspective.
Unit 5: Intricacies of Foreign Exchange Markets-Structure and participants-types of transactions

mechanics of currency dealing-exchange rate quotations-arbitrage-forward rates-
evolution of exchange control and foreign exchange market in India. Exchange Rate
Computations.
Suggested Readings
1. Apte, P.G. International Financial Management ,Tata Mcgraw Hill,New Delhi.

2. Sharan . International Financial Management ,Prentice–Hall, New Delhi.
3. Vij, M. International Financial Management ,Excel Books.
4. Shapiro .Multinational Financial Management ,Prentice–Hall, New Delhi.
5. Shrivastav, R. International Finance, Oxford Publication,New Delhi.

PAPER- MBA FM104
FINANCIAL DERIVATIVES

Objective: The objective of this course is to give an in depth knowledge of functioning of deriva-
tive securities market.
Unit 1: Understanding Financial Derivatives:, Structure of derivative markets, Types of

Derivatives: forwards, futures, options, swaps. Reasons for trading: risk
management, speculation and arbitrage. Types of options: barrier options,
compound options, options on futures, swaption.
Unit 2: Forward and Futures: Difference between futures and forward, Contractual
specification, Offsetting in forwards, Futures Pricing: relationship between
futures and spot price (cost of carry and reverse cost of carry), futures on
dividend-paying assets.
Unit 3: Options: Options markets, Options pricing principles, Binomial Models, Black Scholes
Model, Introduction to Option Greeks, Option Trading Strategies.
Unit 4: Interest Rate Derivatives: Introduction, Valuation of interest rate derivatives. Speculation
and Arbitrage with T-bills futures
Unit 5: Risk Analysis: Risk Measurement, Option's Sensitivities:-delta, gamma, Vega, theta,
rho. Volatility: Measuring historical volatility and Implied Volatility.
Suggested Readings
1. Chance, Don M. and Robert Brooks. An Introduction to Derivatives and Risk Management, Ma-
son, Ohio: Thomson South-Western
2. Dubofsky, David A. Options and Financial Futures New York: McGraw- Hill ,1992.
3. Gupta, S L., Financial Derivatives: Theory, Concepts and Problems prentice hall of India pvt ltd.
4. Hull, J. Options, Futures and other Derivatives Securities,2 nd ed.,New Delhi, PHI,1996.
5. Sharpe, William F. etc. Investment. New Delhi, PHI, 1997.

Paper – MBAFM 203
Financial Reporting

Objective: To gain ability to analyze financial statements including consolidated financial

statements of group companies and financial reports of various types of entities.
Unit 1: Accounting standards, Accounting Standards Interpretations and guidance Notes on

various accounting aspects issued by the ICAI and their applications; Overview of
International Accounting standards(IAS)/ IFRS, Applications of IFRS and US GAAP.
Corporate Financial Reporting: Issues and problems with special reference to published
financial statements.
Unit 2: Consolidated Financial Statements of Group Companies Concept of a Group, purposes of

consolidated financial statements minority interest, Goodwill, Consolidation procedures –
Minority interests, Goodwill, Treatment of pre- acquisition and post-acquisition profit.
Consolidation with two or more subsidiaries, consolidation with foreign subsidiaries.
Consolidated profit and loss account, balance sheet and cash flow statement. Treatment
of investment in associates in consolidated financial statements. Treatment of
investments in joint ventures in consolidated financial statements.
Unit 3: Accounting and Reporting of Financial Instruments Meaning, recognition, derecognition

and offset, compound financial instruments, Measurement of financial instruments,
Hedge accounting Disclosures. Financial Reporting by Mutual funds, Non-banking
finance companies, Merchant bankers, Stock and commodity market intermediaries.
Unit 4: Valuation
(a) Concept of Valuation
(b) Valuation of Tangible Fixed Assets
(c) Valuation of Intangibles including Brand Valuation and Valuation of Goodwill
(d) Valuation of Liabilities
(e) Valuation of Shares
(f) Valuation of Business
Unit 5: Developments in Financial Reporting

(a) Value Added Statement
(b) Economic Value Added, Market Value Added, Shareholders’ Value Added
(c) Human Resource Reporting
(d) Inflation Accounting
Suggested Readings:
1. Tulsian P.C, Tulsian Bharat Tulsian’s Financial Reporting , S.Chand.
2. Cotter Derry, Advanced Financial Reporting A Complete Guide to IFRS, Pearson.
3. M P Vijay Kumar, Financial Reporting 8th Edition 2015, Snow White Publications
4. Chatterjee B.D , Financial Reporting 2015, Taxmann’s Publication.

Paper – MBA FM 204
Banking & Insurance

Course/paper-MBA FM204 Time : 3 hrs
Objective: To make students acquaint with Indian Banking system and Insurance Sector.
Unit 1: Management of Banks: The Indian banking system an overview, structure of financial
institutions, sources of bank funds, uses of funds, credit monitoring, Monetary Policy:
Basic concepts, implications for bank management.
Unit 2: Banking Functions and Retail banking: Mandates and power of attorney, retail banking-
trends, emerging issues, Branding and positioning , Technology of Banking: Concept,
evolution and challenges of e-banking.
Unit 3: Insurance Services: Concepts, features of insurance contracts, Privatization and Insurance
Industry, Challenges and Trends, types of insurance products.
Unit 4: Indian Insurance Sector: The insurance sector, changing scenario of Life Insurance
Sector, IRDA, ECGC.
Unit 5: International banking – Exchange rates – Documentary letter of credit – financing

exporters and importers – ECGC Policies and guarantees Banks and Insurance services in
India: The industry, Challenges, opportunities.
Suggested Readings
1. Principles and practices of Banking - IIBF, 2/e, Macmillan, New Delhi.

2. Jyothsna Sethi and Nishwan Bhatia, Elements of Banking & Insurance, PHI,
3 Koch W, Timothy, and S. Scott, Bank Management, Cengage Learning, New Delhi.
4. Mohapatra and Acharya, Banking and Insurance, Pearson, 2012.

MARKETING (GROUP B IV SEMESTER)
PAPER MBA- MM 103

PRODUCT & BRAND MANAGEMENT

Course/paper-MBA MM103 Time: 3 hrs
Objective:This course is to impart the knowledge of the various products and the brand man-
agement to the students.
Unit 1: Product Management: Product Development, Product focused organization; Market
focused organization, Factors influencing design of the product, Changes affecting prod-
uct management.
Unit 2: Developing Product Strategy: Setting objectives & alternatives, Product strategy over the
life-cycle, Customer analysis, Competitor analysis, Design of manufacture, new product
development.
Unit 3: Brand & Brand Management: Commodities Vs Brands, The role of brands, The brand
equity concept, Brand Equity Models– Brand Asset Valuation, Aaker Model, BRANDZ,
Brand Resonance, Building Brand Equity, Brand Identity and Brand image.
Unit 4: Brand Positioning & Brand Building: Brand knowledge, Brand portfolios and market
segmentation, Steps of brand building, Identifying and establishing brand positioning,
Defining and establishing brand values.
Unit 5: Measuring and Managing Brand Equity: Brand Value chain, Brand Audits, Brand
Tracking, Brand Valuation. Managing Brand Equity: Brand Reinforcement, Brand
Revitalization, and Brand Crisis.
Suggested Readings
1. Batra,R., John G. Myers and David A. Aaker . Advertising Management, 5 th Edition, Pearson
Education,1996.
2. Wells W., Burnet J. and Moriarty S. Advertising: Principles & Practice, Pearson Education, 2003.
3. Aaker, David , Managing Brand Equity, Prentice Hall of India, 2002.
4. Belch, G. E. & Belch, M. A.. Advertising and Promotion, Tata McGraw Hill, 2001.
5. Keller K. L., Strategic Brand Management, 2nd Edition, Pearson Education, 2003.

INTERNATIONAL MARKETING

Objectives:The course aims at making students understand the concept and techniques of inter-
national marketing and train them to develop and implement plans and marketing strategies for
entering into international markets and managing overseas operations.
Unit 1: Definition, scope and challenges of international marketing. International trade theories.
Reasons for going international
Unit 2: International Marketing Environment: Identifying opportunities in international

marketing, International Economic Environment: IMF, WTO International Monetary
System International , Trade Barriers: Tariff and Non Tariff Regional Blocks: European
Union, NAFTA, SAARC, ASEAN, MERCOSUR
Unit 3: International Marketing Research. Selection of export markets Forms of

international market entry: Indirect and direct methods. International product
policy: Product standardization & adaptation, international product mix, International
product life cycle, export packaging. International pricing policy: Factors influencing
selection of pricing policies, international pricing strategies.
Unit 4: International distribution policy: Factors influencing selection of international

distribution channels, types of international distribution channels, role of internet in
international distribution International communication policy: communication strategies
in international marketing, international promotion mix.
Unit 5: Introduction of Indian export and import policy, export promotion organizations, export
incentives. Producing for exports, export quality control; export finance, shipment and
procedures thereof. Procedure for export and import, organization and structure of export
and import houses.
Suggested Readings
1. Onkvisit, S. & Shaw, J., International Marketing: Analysis & Strategy, Prentice Hall India.
2. Czinkota,M., Ronkainen, I., Sutton Brady, C. and Beal, T. International Marketing, Thomon
Learning.
3. Cateora& Graham, International Marketing, McGraw Hill.
4. Daniels, J. International Business, Pearson Education.
5. Joshi Rakesh Mohan, International marketing, Oxford Publishing

MARKETING RESEARCH

OBJECTIVE:The course is designed to inculcate the analytical abilities and research skills among the
students.
Unit 1: Marketing Research: Introduction, Management uses of marketing research, Problem

Formulation & steps in decision Making Process.
Unit 2: Research Design: Introduction, Exploratory Research, Descriptive research, Causal/

Experimental Research Design, Relationship in between different types of designs.
Unit 3: Data Collection Methods, Primary & Secondary Data, Observation & Questionnaire
Techniques, Analysis & interpretation of Data, Development of questionnaire.
Unit 4: Sample Design, Sample Plan, Probability & Non- Probability Sampling, Sample Size,
etc., Attitude Measurement through different types of scales.
Unit 5: Product Research, Advertising Research – Copy Testing – Test Marketing, Media
Selection, Research Report
Suggested Readings
1. Research for Marketing Decisions Paul E. Green, Donald S. Tull

2. Marketing Research – Measurement & Methods – Donald S.Tull, Del I.Hawkins.
3. Marketing Research- Text and Cases Harper W. Boyd Jr. , Ralph Westfall.
4. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn.
5. Marketing Research, Concept & Cases – Cooper Schindler

MARKETNG FOR NON-PROFIT ORGANIZATIONS

Course/paper-MBA MM 204 Time: 3 hrs
OBJECTIVE:This course is designed to acquaint students with the application of Marketing

Principles, Tools and Techniques in the Non-Profit Organizations specifically in the context of
developing countries like India.
Unit 1: Introduction- Meaning, Nature, Scope and Applications of Marketing in the context of
Non-profit Organization; Non-Profit Institutions in Indian Market Context (e.g. police,
Public Service, Hospitals etc.)
Unit 2: Setting Marketing Objectives; Analyzing Socio-cultural, Technological, Political changes

affecting Non-Profit Organizations.
Unit 3: Analyzing Beneficiary Behaviour; Market Segmentation, Targeting Customers,

Elements of Marketing Mix; Product and Service Decisions.
Unit 4: Planning of Marketing Strategy in a Non-Profit Organization; Concept of Product Life

Cycle; Market Segmentation and Related issues.
Unit 5: Pricing Decisions; Distribution and Delivery Strategy; Promotional and Public Relations
Strategy; Role of Institutional Image; Monitoring and Review of Marketing Programme.
Suggested Readings
1. Aaker, David A., Rajeev Batra and John G. Mayers, Advertising Management, Prentice Hall of
India, New Delhi
2. Belch. George and Michael Belch, Advertising and Promotion: An Integrated Marketing Com-
munications Perspective 6th Ed., McGraw Hill, 2004.
3. Mandell, Maurice, Advertising, Prentice- Hall of India, New Delhi.
4. Still, Richard R. Edward W. Cundiff and Norman A.P.Govoni, Sales Management: Decisions,
Strategies and cases, Prentice Hall of India, New Delhi.

HUMANRESOURCEMANAGEMENT (GROUP C IV SEMESTER)

LABOUR LEGISLATION
Course/paper-MBA HRM103 Time: 3 hrs
Objectives:This course is an attempt to understand the conceptual and practical aspects of em-
ployee relations at the macro and micro levels.
Unit 1: Trade Union Act, 1926; Objective, Scope, Definition , Registration of Trade Union,
Rights and Liabilities of Registered Trade Union, Penalties and procedure, Cognizance of
Offences.
Unit 2: Industrial Dispute Act, 1947 Scope of Industry, Workmen, Employers, Industrial
Disputes, Authorities under the Industrial Dispute Act, 1947; Procedure, Power and
Duties of Authorities, Reference of Disputes to Boards, Courts or Tribunals Strike, Lock
Out, Lay Off, Retrenchment and Closure Unfair Labour Practices, Penalties, Offences by
Companies etc. Industrial Employment (Standing Order) Act, 1946: Objective, Scope,
Definition, Procedure for Submission Of Draft, Procedure for Appeals ,Registration,
Certification, Posting, Duration and Modification of Standing Orders, Payment of
Subsistence Allowances, Penalties and Procedures.
Unit 3: Workmen’s Compensation Act, 1923: Definitions, Aims & Object, Liability of
Employer, Notional Extension & Defences, Determination of Amount of Compensation,
Compensation when due-Penalty for default, Contracting Out (Sec.17), Appointment &
Powers of Commissioner (Sec.19-31)
Unit 4: Factories Act, 1948: Interpretation-competent person, Hazardous process, manufacturing

process, Worker, Factory, Occupier, Health, Safety and Welfare, Working House of
Adults, Employment of young persons, Inspectors-Appointment and Powers.
Unit 5: Minimum Wages Act, 1948: Theories and Concept of Wages , Aims & Objects of Act,
Definition, Fixation & Revision of rates of Wages, Working Hours and Determination of
Wages and Claim etc. Payment of Wages Act, 1936: Aims & Object, Responsibility of
Payment of Wages, Time of Payment of Wages & Fixation of Wage Period, Authorized
Deductions (Sec.7 to 13), Appointment & Powers of Inspectors and Authority for
Adjudication of Claims (Sec.15-18), Penalty for offences under the Act.
Suggested Readings
1. Beaumont, P. B. The Future of Employment Relations. London: Sage, 1995.

2. Bareja, J.K. Industrial Law. Galgotia Publishing House, 2000.
3. Monappa, Arun. Industrial Relations. Tata McGraw Hill, 2002.
4. Blyton, P. & Turnbull, P. The Dynamics of Employee Relations. Palgrave Mcmillan, 2004.
5. Ackers, P. & Wilkinson, A. Understanding Work & Employment: Industrial Relations in Transi-
tion. Oxford: Oxford University Press, 2003.

Organizational Development

Course/paper-MBA HRM104 Time: 3 hrs
Objectives:For the organization to survive and remain effective with the changing environment,
the management must continuously evaluate how the organization divides up the work and con-
trols its resources. The given causeappreciate the aspects of challenges of designing organiza-
tion structure and also the use of theory and practice of planned change.
Unit 1: Introduction to Organizational Development: Definition, Nature and

Characteristics of Organization Development, Managing the Organization Development
Process, Theories of Planned Change, Goals, Values and Assumptions of OD, Role and
Competencies of the OD practitioner.
Unit 2: The Diagnostic Process and Introduction to OD Interventions: Diagnosis at

the Organization, Group and Individual Level, Data Collection Process,
Diagnostic Methods, Challenges in Diagnosis, Diagnostic Information Feedback:
Characteristics of Effective Feedback, Survey Feedback. Characteristics of
Effective Interventions, Designing Interventions, the Intervention Process
Unit 3: Human Process and HRM Intervention: Sensitivity Training, Process

Consultation, Third-Party Interventions, Team Building, Organization Confrontation
Meeting, Intergroup Relations Interventions, Large Group Interventions: Grid OD;
Role Playing, Employee Empowerment.
Unit 4: Techno Structural Strategic Interventions: Restructuring Organizations, Job

Enrichment, Socio technical Systems, TQM and Quality Circles, Culture Change, Self
Designing Organizations, Learning Organizations
Unit 5: Challenges and Future for the Organization, Future trends in OD, Ethical Issues in
Organizational Development
Suggested Readings
1. Cummings, T.G. & Worley, C.G. Organizational Development and Change Cengage Learning, 2009.
2. French, W., Cecil, H. Bell & Jr. Organizational Development. Pearson, 2007.
3. Brown, D.R. & Harvey, D. An Experiential Approach to Organization Development Pearson Educa-
tion, 2006.
4. Jones, G. R. Organizational Design and Change. Pearson Education, 2008.
5. Srivastava B. Organizational Design and Development- Concepts and Applications Biztantra, 2009.

TEAM BUILDING AND LEADERSHIP

OBJECTIVE:The course will let the student understand the impact and importance of becoming
a leader, effective leadership behaviour and styles.
Unit 1: The meaning of leadership – leadership as a partnership; leadership vs. management – the
Impact of leadership on organizational performance; leadership roles.Traits, Motives, and
characteristics of leaders: Personality traits of effective leaders; leadership motives-
cognitive factors and leadership.
Unit 2: The leadership continuum: classical leadership styles – the boss-centered vs.
employee-centered leadership continuum – the autocratic participative free rein
continuum- the leadership grid styles – the entrepreneurial leadership style – gender
differences in leadership style – selecting the best leadership style.
Unit 3: Groups – Nature, Group Size, Stages of Group Development, Group Roles, Group
Norms, Group Cohesion.Teams – Effective Team Characteristics and Team Building,
Ginnetts Team Effectiveness Leadership Model.
Unit 4: Leadership Skills – Basic Leadership Skills, Building Technical Competency, Advanced
Leadership Skills, Team Building for Work Teams, Building High Performance Teams.
Unit 5: Task-related attitudes and behaviours – relationship-oriented attitudes and behaviours

super leadership: leading others to lead themselves – 360-degree feedback for fine-tuning
leadership approach.
Suggested Readings
1. Hughes, Ginnett, Curphy - Leadership, Enhancing The Lessons of Experience (Tata Mc Graw Hill,
5th Ed.)
2. Yukl G - Leadership in Organisations (Pearson, 6th Ed.)
3. West Michael - Effective Team Work (Excel Books, 1st Ed.)
4. Sadler Philip - Leadership (Crest Publishing House)

PERFORMANCE MANAGEMENT AND RETENTION STRATEGIES

OBJECTIVE:The objective of this paper is to introduce the basic concept of performance man-
agement and to widen the knowledge of the students in selecting and implementing the various
performance measurement methods for better designing of reward system associated with it.
Unit 1: Performance Management System; Concept of performance management, Process &

elements 0f performance management. Behavioral Performance Management;
Definitions of performance appraisal, Objectives of performance appraisal: Process of
performance appraisal, Performance Appraisal vs Performance Management System
Unit 2: Learning Theories; Principles of Learning: Reinforcement and Punishment, Role of

Organizational Reward Systems, Behavioral Performance Management or OB Mod.
Unit 3: Meaning & need or Performance Planning, Planning Individual Performance, Principles
of Measurement.; Classification of Performance Measures, Measurement issues;
Approaches &: tools to measure organizational performance, Traditional and modern
performance appraisal methods
Unit 4: Meaning & objectives of Potential Appraisal, Potential Appraisal & Performance
Appraisal, Concept of HRD; Objectives and challenges of HRD, D Mechanisms and
HRD outcomes.
Unit 5: Meaning of competency, Competency Analysis and Approaches to competency Analysis,

Competency mapping; Need development and assessment of competency models,
Competency and performance, Tools to identify the competencies of the employees.
Suggested Readings
1. Dwivedi, R.S. (2000). Managing Human Resources and Personnel Management in India Enter-
prises. Galgotia Publishing Company.
2. Mathis, R. L & Jackson, J. H. (2004). Human Resource Management. Thomson Asia Pte. Ltd.,
Singapore.
3. Dessler, G. (2004). Human Resource Management. Pearson Education Pte. Ltd., Singapore.
4. Michael, Armstrong (1999). Performance Management. Kogan Page.
5. Chadha, P. (2003). Performance Management: It’s About Performing – Not Just Appraising.
McMillan India Ltd.

PRODUCTIONANDOPERATIONSMANAGEMENT (GROUP D IV SEMESTER)
PAPER – MBA POM 103

MATERIAL MANAGEMENT

Objective:The objective of this course is to give insights about the various types of materials,
their purchase, sale, planning and control.
Unit 1: Purchasing Process: Purchasing Objectives and process, Types of Purchases, Types of
Purchasing Strategies. In sourcing and outsourcing: Outsourcing decision process, Total
cost analysis.
Unit 2: Supplier evaluation selection and measurement: Identification of supplier sources,

Methods of supplier selection, Methods of supplier evaluation, Supplier quality
management, Supplier evaluation systems: ISO: 9000.
Unit 3: Basic Inventory Systems: Functions and types of Inventories, Measures of Inventory
performance, Inventory Systems. Distribution Inventory Management: Centralization of
Inventories, Safety Stocks, Distribution Inventory System.
Unit 4: Aggregate Planning: The nature of the Aggregate Planning decisions, Aggregate planning
Strategies, Aggregate Planning Methods.
Unit 5: Capacity Planning and Control: Long Range Capacity, Medium Range Capacity Planning
and Control, Short Term Capacity Planning and Control. High Volume Production
Activity Control and Just-in-Time Systems: The Production Environment, Controlling
Continuous Production, Sequencing and line Balancing Methodologies, Relationship to
Aggregate Planning, Batch Processing Techniques, Process Industry Scheduling, Just-in-
Time
Suggested Readings
1) Arora, P.,Material Management,Global India Publications Pvt. Ltd.

2) Gopalakrishna, P. Purchasing and Materials Management, Tata McGraw Hill, 1990.
3) Datta, A K. Materials Management: Procedures, Text and Cases Prentice Hall of India Pvt. Ltd
4) Ghosh,kumar. Materials Management Anmol publications Pvt Ltd , 2000.
5) Arnold, Introduction to Materials Management, Pearson Publications

PAPER – MBA POM104
INDUSTRIAL SAFETY AND SECURITY

Objective: The basic objective of this course is to make the student aware about the safety and
security issues in an industry.
Unit 1: Safety, Health and Environment Management (SHE), Occupational Safety, Health and
Environmental Safety Management– Principles & practices, Role of Management in
Industrial Safety.
Unit 2: Safety Committee: Structure and functions, Line and Staff Functions for Safety, Health
and Environment. Principles of accident Prevention
Unit 3: Occupational Safety, Health and Environment Management System, Bureau of Indian
Standards on Safety and Health: 14489 –1998 and 15001- 2000, ILO and EPA Standards.
Unit4: Employee Participation: Purpose, areas of participation, methods. Role of trade union in
Safety Health and Environment Protection. Safety Promotion and Safety Awards and
Suggestion Schemes, Safety Competitions, Safety Incentives Publicity Schemes
Unit 5: Definition: Incident, accident, injury, dangerous, occurrences, unsafe acts, unsafe
conditions, hazards, error, oversight, mistakes etc Accident Prevention and its Principles
Suggested Readings
1. Deshmukh, L M. Industrial safety Management

2. C. Ray Asfahl , David W. Rieskev.Industrial safety and Health Management.
3. Elahi, N., Industrial safety Management.
4. C. Ray Asfahl, Industrial safety and health management.

Technology Management

Objective: To make students aware about the concept, significance, role and impact of technol-
ogy in modern era and to acquaint them with the ways of managing it in favour of
the society and business.
Unit 1: Introduction :Understanding Technology and its Relationship with Wealth of Nations and
Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition and
Absorption; Technology Exports / Joint venture Abroad. Technological Intelligence and
Forecasting, Global Trends in Technology Management.
Unit 2: Change Management: Understanding the Nature, Importance, Forces, Types of Change;
Diagnosing Organizational Capability to Change-strategy, Structure, Systems and People;
Building Culture and Climate for Change: Role of Leadership; Managing
Transformations. Business Process Reengineering:Concept of BPR, process of BPR,
prerequisites for effective BPR implementation, application of BPR in productivity
improvement.
Unit 3: Productivity Improvement Techniques: Definition & Concept of Productivity:

Productivity & performance, partial productivity, Total Factor productivity, Application
of productivity techniques Total Productivity model Salient features of TPM, Causes of
poor productivity, Sumanth’s five pronged approach to productivity improvement
Implementation of total productivity model & Limitations
Unit 4: Innovations Management: Invention vs. Innovation; Innovation Strategies and Models;
Concurrent Engineering; Process Innovation, Product Innovation, Innovation
Management. Creative and Lateral Thinking Management: Thinking, Creative Thinking,
Problem Solving, Managing Lateral Thinking.
Unit 5: World class manufacturing Techniques: Historical perspective Bench marks, Bottlenecks
and Best Practices: Concepts of benchmarking, bottleneck and best practices, Best
performers - Gaining competitive edge through world class manufacturing - Value added
manufacturing - eliminating waste - Toyota Production System - example. System &
tools for world class manufacturing: Improving Product & Process Design - Lean
Production, Poka Yoke , 5-S , 3 M, JIT, Optimizing , Total Productive maintenance.
Suggested Readings:
1. Hossein Bidgoli, The Handbook of Technology Management (3 Volume Set), Wiley. (2010),
2. Larisa V. Shavinina, The International Handbook of Innovation, First Edition, Elsevier Science,
Permagon. (2003)
3. Tushman, Michael L and Philip Anderson. Managing Strategic Innovation and Change, 2nd
Edition, Oxford University Press. (2004)
4. Adair, John, Leadership for Innovation, Kogan Page India Private Limited. (2007).
5. Narayanan, V K. Managing Technology and Innovation for Competitive Advantage. Pearson
Education. (2001).
6. Frederick Betz, Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc., USA. (2003),
Manufacturing Policy & Implementation

Objectives: To provide knowledge about the framework of manufacturing policies and its im-
plementation and to make students able for analysis of inventory levels.
Unit 1: Corporate Strategy: Strategy , Strategic Management, Strategy objectives, Strategic

Planning, Strategy levels Strategy implementation process Organization of
manufacturing / Service facility Manufacturing Strategy /Examples. Manufacturing
strategy : Definition, Concept, Detailed objective, , levels of production planning &
control & their explanation, Type of manufacturing strategy: Design to order, Engineer to
order, make to order, ready stock, Examples of different types of manufacturing systems
Unit 2: Evolution of Manufacturing systems: Concept, History, objective, Application/ Utility of

below systems, Stages of manufacturing Systems, Guild system, putting -out system,
English system of manuf., American system of manufacturing, mass production, Just in
time manuf., Lean manufacturing, Flexible Manuf., mass customizing, Agile Manuf.,
Rapid Manuf., Pre-fabrication, Packaging & Labeling.
Unit 3: Manufacturing Infrastructure: Facility Planning & location: definition, objective, detailed
aspect for location criteria, Layout Criteria, their models Quantitative examples
organization, inventory policies, degree of centralization, Vendor relation: Concept,
objectives, Vendor strategy, Vendor selection criteria, and degree of partnership.
Capacity & Aggregate Planning : Capacity Planning :definition, objectives, Levels of ca-
pacity, Capacity planning Capacity control & Quantitative examples,
Unit 4: Aggregate Planning : Aggregate planning, aggregate strategies with suitable quantitative
examples Vertical Integration: definition, objective, levels of integration, Make or buy
decisions, acquisitions, Mergers, Product Quality Management: Quality concept,
objectives of quality, Role of TQM in production, planning & Control.
Unit 5: Six Sigma quality tool: Introduction objective, application, Quality of purchasing goods,
Purchasing strategy, import substitution, terms & conditions of International bidding.
Third party inspection. Innovations & Technology upgradation: Meaning, objective, type
of innovation, competitive advantages, reduction of obsolescence Prize scheme, energy
saving schemes, ISO 14000: meaning, Environment factor in Manufacturing,
Applicability , ISO 14000 elements.
Suggested Readings:
1. Buffa- Modern Production / Operation Management - Pub. Willey
2. Laursen, Business analytics for managers, Pub. –Willey
3. Desai R G – Environmental studies- Himalaya Publishing house
4. Bhagi & Chatwal- Environmental chemistry- Himalaya Publishing house
5. Bal A S – an Introduction to environmental management- Himalaya publishing house

SMALLBUSINESSANDENTREPRENEURSHIPMANAGEMENT (GROUP E IV SEMESTER)
PAPER – MBA SBE103

NEW ENTERPRISE MANAGEMENT

Objective:The objective of this course is to expose the students to the managerial aspects of the
new enterprise and to help them to develop the understanding of its working.
Unit 1: Entrepreneurship: Entrepreneurship and enterprise: concept, Role in economic

development. Entrepreneurial competencies: awareness, assessment & development.
Simulation Exercise on goal setting in entrepreneurship.
Unit 2: Business Plan: Emerging business opportunities: Sources and assessment. Business plan:
concept, methods, analysis and interpretation. Source of external finance, short term as
well as long term. Informal risk capital and venture capital. Financial statements, BEP,
Ratios and project appraisal criteria’s, Feasibility studies – Financial, Technical,
Environmental Marketing.
Unit 3: Start Up: Institutional support to start up and incentives for SSI. Statutory obligation in
starting a unit (general like Income tax, VAT, CST or GST, service tax,. excise and
customers, labor laws, etc ). Start up Strategy. Dealing with outside agencies like
consultant, contractors etc. Key marketing issue of new venture. Starting a Franchising
business. Starting an e-commerce venture. Buying a running business.
Unit 4: Managing Growing Venture Growth, objective and strategy. Managing growth.
Accessing resource from external sources for financing growth including public issue.
Merger, amalgamation, joint venture, collaboration and selling business.
Unit 5: Indian Perspective: Benefits of E-Commerce; Drawbacks and limitations of E-

Commerce; Major requirements in E-Business; Emerging trends and technologies in
E-Business; From E-Commerce to E-Business Web security: Introduction; Firewalls and
transaction security;
Suggested Readings
1. Caticts A Dalley. Entrepreneurial Management going all out for results , Mac Graw Hill, 1971.
2. Clelland, D C and Winer, D G. Motivating economic achievement , New York, 1969.
3. Drucker, P. Innovation and Entrepreneurship, East west Press, 1992.
4. Gupta , C B. Entrepreneurial Development in India, New Delhi, Sultan Chand, 1997.

ENTREPRENEURAL DEVELOPMENT

Objective: The objective of this course is to make the students aware about the growth of Entre-
preneurship in developing countries with special reference to India.
Unit 1: Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship

Development Definition of Entrepreneur, Entrepreneurship, Innovation, Invention,
Creativity, Business Idea, Opportunities through change. Concepts of Entrepreneur,
Manager, Intrapreneur / Corporate Entrepreneur – comparative study-Roles,
Responsibilities, Career opportunities. Entrepreneurship as a career, Entrepreneurship as
a style of management.
Unit 2: Theories of Entrepreneurship: Innovation Theory by Schumpeter & Imitating, Theory of

High Achievement by McClelland, X-Efficiency Theory by Leibenstein, Theory of Profit
by Knight, Theory of Social change by Everett Hagen
Unit 3: Influences on Entrepreneurship Development: Entrepreneurial Traits, External Influences

on Entrepreneurship Development: Socio-Cultural, Political, Economical, Personal.
Entrepreneurial culture with special reference to Entrepreneurship / Corporate
Entrepreneurship, Entrepreneurial Success and Failure: Reasons and Remedies.
Unit 4: Entrepreneurship Development and Government : Role of Central Government and State
Government in promoting Entrepreneurship with various incentives, subsidies, grants etc.
– with special reference to ‘Export oriented unites’
Role of the following agencies in the Entrepreneurship Development:
1. DIC – District Industrial Center
2. SISI – Small Industries Services Institute
3. EDII – Entrepreneurship Development Institute of India
4. NIESBUD – National Institute of Entrepreneurship and Small
Business Development
5. NEDB – National Entrepreneurship Development Board.
Unit 5: Women Entrepreneurs: Challenges to Woman Entrepreneurs, Achievements of

Woman Entrepreneurs, Role Models of Woman Entrepreneurs.
Suggested Readings
1. Kumar, S A. Entrepreneurship in small Industry , Discovery Publication, New Delhi , 1990.

2. Desai, A N. Enterprenuer and Environment, Ashish , New Delhi, 1990.
3. Drucker, P. Innovation and Entrepreneurship, East west Press, 1992.
4. Gupta , C B. Entrepreneurial Development in India, New Delhi, Sultan Chand, 1997.

Entrepreneurship and Project Management

OBJECTIVE:This paper is designed to sustain in the competitive environment in order to seek entrepre-
neur activity.
Unit 1: Entrepreneurship: need, scope, Entrepreneurial competencies & traits, Factors affecting
entrepreneurial development;Entrepreneurial motivation (Mc Clellend’s Achievement
motivation theory), conceptual model of entrepreneurship, entrepreneur vs. entrepre-
neurClassification of entrepreneurs; Entrepreneurial Development Programmes- their
relevance and achievements.
Unit 2: Role of government in organizing such programmes, Women Entrepreneurs: Present

status in India; steps being taken for their promotion.Entrepreneurial revolution and
entrepreneurial process, Analyzing and Evaluating Business Opportunities
Unit 3: Project: Definition, characteristics, types, steps in identification of projects, project

life-cycle. Project management: meaning, scope & importance, role of project manager;
Project appraisal: Preparation of a real time project feasibility report containing Technical
appraisal,; Environmental appraisal, Market appraisal (including market survey for
forecasting future demand and sales) and Managerial appraisal.
Unit 4: Project: Definition, characteristics, types, steps in identification of projects, project

life-cycle. Project management: meaning, scope & importance, role of project manager;
Project appraisal: Preparation of a real time project feasibility report containing
Technical appraisal,; Environmental appraisal, Market appraisal (including market
survey for forecasting future demand and sales) and Managerial appraisal..
Unit 5: Implementation of projects: Graphic Representation of Project Activities, Network

Analysis, Management & control of projects, Project scheduling, MIS in project, prob-
lems of project implementation, project audit.
Suggested Readings
1. Kenneth R., Van Voorthis, Entrepreneurship and Small Business Management.
2. Prasanna Chandra , Projects : Planning, Analysis, Selection, Implementation & Review , Tata
McGraw Hill
3. C.B. Gupta & N.P. Srinivasan, Entrepreneurial Development, Sultan Chand & Sons New Delhi
4. P.Gopala Krishnan & V.E Rama Moorthy , Project Management, MacMillan India

New Venture Creation and Growth Strategy

OBJECTIVE:This course aims to provide necessary input for entrepreneurial effort and planning the
start of new venture to enable them to investigate, understand and internalize the process of setting up a
business
Unit 1: Entrepreneurial revolution and entrepreneurial process, Analyzing and Evaluating
Business Opportunities, Structural analysis of industries, Criteria for New Venture
Screening.
Unit 2: Resources one needs to start a new business, financial issues in New Venture Creation,
New Venture Team: the role of teams in entrepreneurial process. Forms of Business
Ventures: Retail, Franchising, Manufacturing, Service Enterprise
Unit 3: Problems and pitfalls in starting new ventures, failure symptoms and management, risk
management, Project Report Preparation; Specimen of Project Report; Project Planning
and Scheduling using Networking Techniques of PERT / CPM; Methods of Project
Appraisal
Unit 4: Managerial issues in managing a growing organization; Growth – how to manage and
sustain it
Unit 5: Finance – how to institute appropriate disciplines and controls; Executive Leadership –
the role of the founder/MD, Building the Management Team Crisis – how to analyze and
resolve critical situations; Product and market expansion: risks and returns
Suggested Readings
1. Timemons A Jeffry and Spinelli Stephen, New Venture Creation Entrepreneurship for the 21 st
century, Tata Mc Graw Hill
2. Kuratko F Donald& Hornsby S Jeffry,New venture Management- The Entrepreneur’s Road-
map,pearson Education.
3. Sahay A, Sharma V, Entrepreneurship and New Venture Creation, Excel Books.
4. Holt, David H., Entrepreneurship: New Venture Creation, PHI Learning.
5. Kuratko, D.F., and T. V. Rao, Entrepreneurship: A South-Asian Perspective, Cengage Learning

RURALMANAGEMENT (GROUP F IV SEMESTER)

RURAL MARKETING

Objective: The objective of this course is to explore the students to the Rural Market Environ-
ment and the Emerging Challenges In The Globalization of the economies.
Unit 1: Rural Marketing : Characteristics and Dimensions of Rural Markets, Rural Market
Profile, Rural Market in India, Size and Scope , Environment and Emerging Profile of
Rural Markets in India , Constraints in Rural Marketing and strategy to overcome the
constraints.
Unit 2: Rural Market Behavior: Rural consumer dimensions, Rural Demand Dimension, Tapping
the Rural Markets, Rural Market Segmentation, Basis and Strategies, Consumer Behavior
in Rural Markets, Approach to Rural Markets of India, Marketing Research.
Unit 3: Marketing Mix for Rural Marketing: Product Planning for Rural Products, Pricing
Methods and Strategies for Products of Rural Markets Product Management in Rural
Markets
Unit 4: Channels of Distribution: Distribution pattern and methods in rural markets, Special
characteristics of rural channels, Channel management in rural markets, Managing
physical distribution in rural markets, Storage, warehousing and transportation.
Unit 5: Marketing Communication in Rural Markets: Promotion as a component in marketing

communication, Advertising and sales promotion for rural markets, Major challenges in
Media planning, Sales force management in rural markets, Selecting the Media Mix and
Evaluation of promotional activities.
Suggested Readings
1. Kotler, P. and Roberto E., Social Marketing: Strategies for Changing Public Behavior, Free Press,
New York, 2002.
2. Kotler P., Principles of Marketing, PHI, Delhi, 2003.
3. Gupta S. L., Rural Marketing, Wisdom Publication, Delhi, 2004.
4. Gopalaswamy T.P.,Rural Marketing, Wheeler Publishing, Delhi, 2004.
5. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, Rural Marketing – Text and Cases, Pear-
son Education, Singapore Pvt. Ltd, 2002.

RURAL BUSINESS MANAGEMENT

Objective: The objective of this course is to analyze the management process in a small business
unit specially in rural area.
Unit 1: Introduction to Rural Business: Rural Business and its critical features; Identification of
needs of rural producer organization, enterprises, projects and its people; the rural social
and political scenario. Features of structure dynamics and changes of rural society and
polity in India in post-independence period.
Unit 2: Rural Livelihood System: Overview of the rural resources-land, soil, climate, water and
forests; Overview of the production system containing agriculture, horticulture,
sericulture, forestry, animal husbandry and dairying, fisheries, non-farm activities.
Concept, processes and relationship among agro-climate and natural resources,
production system and livelihood of rural people
Unit 3: Managing Co-operatives: Managing co-operatives, emergence, endurance and growth of

co-operatives; Leadership issues in co-operatives, evolution of co-operative technologies;
Co-operative principles; Issues in establishing agricultural co-operatives, democratic
governance in co-operatives; co-operative principles and economic rationality;
M-NAREGA
Unit 4: Creation of Co-operative & their financing: Economic Theory of co-operatives, agency
theory, theory of contracts, transaction cost economics, game theory and their reciprocity,
welfare economics and their co-operatives.
Unit 5: Rural Development Interventions: Concept, measures and determinants of rural

development; Critique of major rural development approach and strategies; growth vs.
equity oriented approach; area vs. group based approach; top down vs. participatory and
people oriented approach to development planning; Contemporary growth and poverty
alleviation programme; different interventions for rural social and infrastructure
development; Role of Institutions in rural development-PRIs, NGOs etc; success and
sustainability of rural development interventions.
Suggested Readings
1. Jonathan, R. , Guide to Rural Business, Kogan Page, 2003.

2. Brown Ben, Practical Accounting for Farm and Rural Business ,Lavoisier, 2003.
3. Papola, T S. Rural Industrialization approaches and potential, Himalaya Publication, Bombay,
1992.

PAPER – MBA RUM203
PARTICIPATORY DEVELOPMENT IN RURAL AREAS

Course/paper-MBA RUM203 Time :3 hrs
OBJECTIVE:To provide a comprehensive understanding of the organization, and Administration of Ru-

ral Institutions, Decentralization, Participation in decision making processes and the Co-operatives..
Unit 1: Concepts of community development: Traditional Village Organization, and Rural

Institutions: Panchayat Raj/Local Self Government.
Unit 2: Organization and Administration: Decision making Processes; Committees and

recommendations.
Unit 3: Rural Development; Review of Five Year Plans, Centre-state control; Agrarians Reforms,
Conflicts; Public utilities and access.
Unit 4: Design and Evaluation of Community Development Projects; Participation and

involvement, Co-operatives Evolution, Development, Organization, Administration.
Unit 5: Role of State in Cooperatives Development, Role of Financial Institutions; Role of NGOs
in Participatory Development.
Suggested Readings
1. Desai, Vasant. “Rural Development”. 1988. Himalaya, Bombay.

2. Kamat, G.S. “Managing Co-operative Management”. 1986. Himalaya, Bombay.
3. Laxmaii, T.K. and Narayan, B.K., “Rural Development in India: A Multidimensional analysis”.
1984, Himalaya, Bombay.
4. Maddick, H. “Panchayati Raj: A Stfidy of Rural Local Government in India”. 1970, Longman
London.
5. Mathur, T “Rural development in india”, 1984”, Agricole, New Delhi.
6. Ommen, T.K.”Social Transformation in Rural India:. Mobilisation and State Intervention”. 1984.
Vikas, New Delhi.
7. UNAPDI. “Local level Planning and Rural Development. Alternative Strategies”. 1986. Concept,
New Delhi.

PAPER – MBA204
URBAN ORGANIZATION AND MANAGEMENT

Course/paper-MBA RUM204 Time :3 hrs
OBJECTIVE:To review the functions of the Urban Institutions , Organizations and administration and
the role of the local government in the management of Urban community development services.
Unit 1: Urban Community development Concepts and Strategies; Municipal and Urban
Administration; Evolution of Urban Organizations, Functions; Finances. Personnel.
Unit 2: Urban and Metropolitan Growth; central, state and local organizations; Functions and
systems in India.
Unit 3: Urban analysis: Land Policy, Settlement control, Tenant and rent control, Financing of
public utilities and control.
Unit 4: Public Utilities and services, Water Supply, Transport, Energy, Housing, Health
Sanitation and Social Welfare.
Unit 5: Employment, Unorganized Labour, Customer and Commercial Services, Law and Order,
and other Social services/utilities. Organization and administration of public utilities-in
slums/unauthorized settlements.
Suggested Readings
1. Bahi, Roy ed. “Urban Government Finance: Emerging Trends”, 1981. Sage, Baverly Hills.
2. Bent, Alan E and Rossum, Ralph A. “Urban Administration: Management, Politics and Chance”,
1976. National University Press.
3. Bhattacharya, M. “Management of Urban Government in India”, 1976.Uppal Books, New Delhi.
4. Culeen, lan,” Applied urban analysis: A critique and synthesis”, 1984. Muthuen, London.
5. Gupta, R P. “Planning and Development of Towns”. 1983. Oxford and IBH, New Delhi.

INTERNATIONALBUSINESS (GROUP G IV SEMESTER)

INTERNATIONAL BUSINESS LEGISLATION

Course/paper-MBA IB103 Time: 3 hrs
Objective: The objective of this course is to make the students aware about the various business
laws prevailing in International Market.
Unit 1: Introduction to International Business, International Law and the World’s Legal Systems:
Introduction to the Course, Overview of Risks of International Business, International
Sources of Law, Comparative Law: Civil, Common and Islamic systems
Unit 2: Dispute Resolution: Alternate Dispute Resolution, Litigation, Conflicts of Laws,

Enforcement of Foreign Judgments. International Sales Contracts: Contracts for the
International Sale of Goods, Validity and Formation of International Sales Contracts,
Remedies for Breach of Contract, Cultural Influences on Contract Negotiations
Unit 3: Financing the International Sale of Goods: The International Documentary Sale,
Allocation of Risk of Loss, Bills of Exchange, Letters of Credit. International Trade:
Basic Principals of GATT Law and the WTO
Unit 4: Intellectual Property Rights and Licensing Agreements: Intellectual Property Transfer
Arrangements, International Protection for Intellectual Property Rights
Unit 5: Criminal Liability for Bribery in Foreign Countries and Political Risks of Foreign Direct
Investment: Foreign Corrupt Practices Act, Foreign Enforcement Actions,
Nationalization, expropriation and privatization
Suggested Readings
1. Richard Schaffer and others, International Business Law and its Environment , Cengage, 2009
2. Leo D arcy, Carole Murray and Barbara clave Schmitthoff s Export Trade The Law and Practice
of International Trade ,2009.
3. Motiwal O.P, International Trade Law and Practice ,2009.

FOREIGN EXCHANGE MARKETS

Course/paper-MBA IB104 Time: 3 hrs
Objective:The basic objective of this course is to provide the students with detailed knowledge
about the foreign exchange practices and import- export in international market.
Unit 1: Foreign Exchange Market: Nature, Structure, Types of transactions, Exchange rate
quotation &Arbitrage, Spot & Forward, Foreign Exchange Market in India: Nature,
Structure, Operations &Limitations, Exchange Rate Determination: Structural Models of
Exchange Rate Determination, Exchange Rate Forecasting, The Exchange Rate of Rupee.
Unit 2: Foreign Exchange Risk Exposure: Types of Risk, The Risk Management Process:
Hedging, Swaps, Futures, Options, Types of Derivatives, Role of SEBI/RBI.
Unit 3: Theories of Exchange Rate - Purchasing Power Parity, Demand & Supply and
Elasticity in Foreign Exchange Rate determination - Balance of Payment - Historical
perspective on Exchange Rates.
Unit 4: Exchange Control Regulations - Export Credit Guarantee Corporation – EXIM Bank -
Foreign Exchange Dealers' Association of India - Convertibility - Uniform Customs
&Practices for Documentary Credit - Uniform Rules for Collection - Uniform Rules for
Reimbursement
Unit 5: Export Import Financing Mechanism - Buyers' Credit - Suppliers' Credit - Financing in
foreign currency for exports and rupee finance.
Suggested Readings
1. Rajwade, A V. International Finance International Finance

2. Apte, P G. International Finance
3. Shapiro, Nabhi. Exchange Control Regulations

INDIA'S FOREIGN TRADE POLICY

Objective: To acquaint the students with recent trends in India's foreign trade, and management
and policy related issues in foreign trade in the global context.
Unit 1: India's Foreign Trade in the Global Context, Structure and Equilibrium of India's Balance
of Payments, Recent Trends in India's foreign trade.
Unit 2: Directional Pattern: Major export commodities-Thrust area commodities-their trend,

problems and prospects; Major competitors; Major Import Commodity Groups;
Unit 3: Trade Control in India; Foreign Trade (Development and Regulation) Act, Import and
Export Control Orders; Import and Export Licensing System; Exchange Control in India;
Blanket Permit System; Import Substitution and Export Promotion Policies
Unit 4: Export Incentives: Financial and Fiscal; Deferred Payment System and the Role of EXIM
Bank of India; Export Credit Insurance; Infrastructure support for Export Promotion; Ex-
port promotion Councils; Commodity Boards/Product Export Development Authorities;
Unit 5: Specific Service Institutions; Role of State Trading Organisations in Foreign Trade, Ex-
port Processing Zones; Export Oriented Units and Export and Trading House Schemes;
Multilateralism and Bilateralism in India's International Business.
Suggested Readings
1. Bhalla.V.K. International Business Environment and Management, &" ed., Delhi, Anmol, 2001
2. Bhashyam.S. Export Promotion in lndia:The Institutional Infrastructure, Commonwealth

Pub.,Delhi,1988
3. Khanna, Sri Ram Export Marketintg in India's New Manufacturers, University of Delhi, Delhi,1986
4. Jain, S.K. Export Performance and Export Marketing Strategies, Common wealth Pub., Delhi, 1988

GLOBAL HUMAN RESOURCE MANAGEMENT

Objective : The objective of this course is to develop a diagnostic and conceptual understanding
of the cultural and related behavioural variables in the management of global organisations.
Unit 1: Global Business; Growth and Evolution; Environmental Variables in Global Business.
Unit 2: Human and Cultural Variables in Global Organisations; Cross Cultural Differences and
Managerial Implications;
Unit 3: Cross Cultural Research Methodologies and Hofstede's Hermes Study.
Unit 4 : Structural Evolution of Global Organisations; Cross Cultural Leadership and Decision
Making; Cross Cultural Communication and Negotiation
Unit 5: Human Resource Management in Global Organisations; Ethics in International Business;

Western and Eastern Management Thoughts in the Indian Context.
Suggested Readings
1. Adler, N J. International Dimensions of Organizational Behaviour. Boston, Kent Publishing,

1991.
2. Bartlett, C and Ghoshal, S. Transnational Management: Text, Cases and Readings in Cross Bor-
der Management. Chicago, Irwin, 1995.
3. Dowling, P J. etc. International Dimensions of Human Resource Management. 2nd ed. California,
Wadsworth, 1994.
4. Hofstede, G. Cultures Consequence: International Differences in Work Related Values. London,

Sage, 1984.
5. Marcic, D and Puffer, S M. Management International: Cases, Exercises and Readings. St. Paul,
West Publishing, 1994.

TOURISMANDHOTELMANAGEMENT (GROUP H IV SEMESTER)

HOTEL MANAGEMENT

Objective: The objective of this course is to familiarize students with evolutionary process of ho-
tels as well as introduce them with various types of hotels that have emerged during last few
decades during extraordinary growth of international and domestic tourism.
Unit 1: General Management: Introduction, general principles and functions of

Management with special reference to Hotel Management
Unit 2: Types of hotel, hotel chains in India and abroad, classification of hotels with special
to star ranking, heritage, hotels Ownership and Management, Franchises, Hotel and
Airlines.
Unit 3: Relationship, Problems of hotel industry: Capital, Managerial, Manpower,

Mechanization, And Computerization
Unit 4: Brief introduction to management and operation of front office. Housekeeping,

Restaurant and Bar services, Food and beverage Services, Service for
Conference, Conventions and Marriages
Unit 5: Marketing Management: Introduction; Principles and functions and their application to
Hotel industry
Suggested Readings
1. Agarwal, R.D. : Organisation and Management, Tata Mc-GrawHill,Bombay

2. Dayal. Ishwar : New Concept in Management, Lalwani Pub., Bombay,1970.
3. Doswell, R. and Gamble, P R. : Marketing and Planning Hotels and Tourism
Projects, Barrie and Jenkins, London
4. Gray, W. and Ligouri, S.C. : Hotel and Hotel Management and Operation,Prentice
Hall
5. Holloway, J C. and Plant, R.V. : Marketing Tourism, Pitman Publishing, London
1988.

MANAGEMENT OF TRAVEL AGENCY AND TOUR MANAGEMENT

Objective: This course will familiarize students with key agencies linking potential tourists
spread all over the world with tourism related activities. The students will learn processes as to
how travel agencies and tour operators facilitate management of tourism related activities.
Unit 1: Definition of Travel Agency and Tour Operations, differentiation,Interrelationship.

Origin and growth of travel agencies. An overview of the travel agents in India, local
travel agents.Organization structure of travel agency and their profit and loss potential
Unit 2: Various types of whole sellers and operators, planning, costing, budgeting &
marketing; Documentation formalities: passport, health, visa, foreign exchange
allowances for business and holiday; International Travel passes- VUSA,
GURAIL, GREYHOUND, DISCOVER INDIA etc; International Sale Indicators;
International Time Calculator; Baggage Allowance, Airline codes; International
Credit Cards; Travel Insurance- Mediclaim
Unit 3: Dealing with Principal Suppliers: Dealing with air travel, tourist transport andAccom
modation Supplier challenges
Unit 4: Incentives availability to entrepreneurs in travel business, modalities and systems

of recognition clearances and approvals for travel agencies and operators
Unit 5: The Changing nature of travel business: Introduction of high technology, managerial skill
requirements and growing professionalization.
Suggested Readings
1. Negi,J M S.Travel Agency and Tour Operation, Concepts and Principles .

2. Chunk, James, Dexter & Boberg , Professional Travel Agency Management
3. Foster D L. The Business of Travel Agency Operations and Management
4. Tourist Guide and Tour Operations, Kanishka Publication, New Delhi.

EVENT MANAGEMENT IN TOURISM
OBJECTIVE:The purpose of this course is to acquire an in-depth knowledge about the specialized
field of "Event Management" and to become familiar with management techniques and strategies re-
quired for successful planning, promotion, implementation and evaluation of special events.
Unit 1: Conceptual foundations of events; Major characteristics; Five C’s of event management
Conceptualization, Costing, Canvassing, Customization, Carrying out; Advantages of
events- to the Organizer, Event Planner, Participants, Economy and Society; Broad clas-
sification of Events.
Unit 2: Events venues: concept and types; Conference venues- facilities, check-in and check-out
procedures, requirements; conference room lay-outs; Convention manager; inter-related
venues; project planning and development. Introduction to conference facilities in India.
Role and functions of ICPB and ICCA
Unit 3: Trade shows and exhibitions/expositions: types of shows, benefits of exhibitions,

participant decision-making process. Contract negotiations– principles; negotiation with
hotels, airlines and ground handlers.
Unit 4: Incentive tour- characteristics, its organizing and special requirements. Latest meeting
technologies - Video conferencing and Information Communication Technology (ICT;
Factors including ICT affecting future of events business.; Human resource
requirements.
Unit 5: Case studies: Tourism festivals : Ellora Festival, Taj Festival, Khajuraho Festival, Konark
festival, Trade Fairs : World Travel Mart, ITB, TTW, PTM (any one)
Suggested Readings
1. Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH & MA
2. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational institute of
AH & MA
3. Montogmery, R.J. 1994, “Meeting, Conventions and Expositions : VNR, New York
4. Hoyle, L.H., TJA Jones (1995) “Managing Conventions and Group Business”, Educational Insti-
tute of AM & MA.

TOURISM PRODUCT OF INDIA
OBJECTIVE:The main purpose of this paper is the incredible products of India and attract huge
revenue in terms of foreign currency and the packages that can be put together to
offer to the tourists. Express the rich heritage of India.
Unit 1: Tourism Products: Definition, Concept and classification. Cultural Heritage of India -
Stages of evolution, continuity. Heritage – Meaning, types, of Heritage Tourism, Heritage
Management Organizations- UNESCO, ASI, ICOMOS, INTACH.
Unit 2: Architectural Heritage of India: glimpses on the prominent architecture style flourished in
different period. Different style of architecture in India - Hindu, Buddhist and Islamic.
Selected case studies of World Heritage Sites in India
Unit 3: Pilgrimage Destinations: Hindu- Charo Dham Yatra, Jyotirlinga Yatra, Devi Yatra
Vindhyachal (U.P.) Kamakhya (Assam), Vaishnavadevi, Kashi, Prayag, Gaya, Ayodhya,
Mathura–Vrindavana, Allahabad, Ujjain, Hardwar, Nasik, Gangasagar. Buddhist:
Lumbini, Bodhgaya, Sarnath, Kushinagar, Sharavasti, Sankisa, Vaishali, Rajgriha,
Kapilvastu, Nalanda, Sanchi, Ajanta. Jain: Kashi, Pavapuri, Shatrunjaya, Girnar, Mt.
Abu, Sharavanbelgola, Palitana Muslim: Ajmer Sharif, Nizamuddin (Delhi), Fatehpur
Sikri, and some important Mazars. Sikh: Patna, Nanded, Guru-kaTal (Agra), Amritsar.
Unit 4: Natural Resources: Wildlife Sanctuaries, National Parks and Natural Reserves in India
(Jim Corbett Tiger Reserve, Bharatpur Bird Sanctuary, Valley of Flowers, Kanha,
Kaziranga, Sasan Gir, Dachigam, Ranthambhore and Keoladeo Ghana) Hill Stations:
Study of Hill Station attractions and their environs with case studies of Mussoorie,
Nainital,Munnar and Ooty. Beaches and Islands: Beaches in Goa, Kerala, Orissa. And-
man Nicobar & Lakshdvip islands.
Unit 5: Important Museum, Art Galleries and Libraries. Performing art of India: classical dances,
folk dances and folk culture. Fairs and Festivals: Social, religious and commercial fairs of
touristic significance. Handicrafts and textiles: important handicraft objects and centres,
craft melas, souvenir industry. Indian cuisine (gastronomy), regional variation.
Suggested Readings
1. Gupta, SP, Lal, K, Bhattacharya, M. Cultural Tourism in India (DK Print 2002)
2. Dixit, M and Sheela, C. Tourism Products (New Royal Book, 2001)
3. Oki Morihiro, Fairs and Festivals, World Friendship Association, Tokyo, 1988.
4. Mitra, Devla, Buddhist Architecture, Calcutta.

ECONOMIC ENERGYMANAGEMENT (GROUP I IV SEMESTER)

ENERGY TRADING LAB- I

Course/paper-MBA EEM103 Time: 3hrs
Objective: To impart practical knowledge about the trading, exchange and energy transactions.
Unit 1: Commodity Trading & Functioning of Commodity Exchanges: Primary Commodities,

Secondary Commodities (Including semi-manufactured Commodities)
Unit 2: Need for Exchange of Commodities, Trading Of Commodities before Globalization,

Trading of Commodities after Globalization, Impact of Commodity Trading on National
Economies
Unit 3: Commodity Futures – Factoring for Valuation, Evolution of Markets, Myths of

Commodity Exchange, Market Structure- Futures and Spot
Unit 4: Regulatory Structure, Structure of Indian Markets, Global Potential of Commodity

Markets, Commodity Exchanges and their Operations, Functions of Exchanges
Unit 5: Major International Exchanges- NYMEX, TOCOM, IPE, CME, Main Indian
Exchanges- MCX, NCDEX, Trading of Metals , Bullion , Commodities , Oil & Gas ,
Petrochemicals
Suggested Readings
1. Energy Futures : Trading Opportunities; Author – John Elting& Treat; Publisher - Pennwell
2. Fundamental of Petroleum Trading; Author – HosseinRazavi&FereidunFesharaki; Publisher –
Praegen London.

ENERGY TRADING LAB - II

Objective: To provide knowledge about power trading, electricity market, supply and financial risk about
energy trading.
Unit 1: Power Trading: General overview of trading, Concept and objective of power trading,
Role of it/e-commerce in power trading, Financial and technical aspects of power trading,
Legal and regulatory framework relevant to power trading, Indian and international
scenario of power trading, Power pools, wholesale electricity trading hubs and power
exchanges, Power trading audit, Open access – regulatory and technical challenges, Risk
mgmt. And payment security mechanism
Unit 2: Electricity Markets and Their Regulation: Introduction, Development of Derivative

Markets, Trading Environments, Regulation of Exchange-Traded Derivatives, Regulation
of OTC Derivatives, Electricity Trading & Futures Markets, Power Markets Fundamen-
tals & Structures
Unit 3: Trading Weather: Weather Measures (Hdds, Cdds), Trading Instruments - Recent Market
Developments, Weather Derivatives Pricing Approaches
Unit 4: Trading Shipping: Shipping Supply & Trading, Trading Shipping Futures, The Baltic
Exchange (Bfi/ Bhi ), Derivatives In Shipping, Shipping Trading – Terms & Conditions,
Delivery Systems- Shipping Future Contract
Unit 5: Emission Trading: The Birth Of Global Emission Market, Green Trading & Global
Trading Schemes, Market Mechanisms For Reducing Emission, Legal Agreement For
Emission Trading, Managing Financial Risk For The Environment, Investment
Opportunities In Emission
Suggested Readings
1. Energy Trading; Author – Diwan&Goel; Publisher – Pentagon Energy Press
2. Energy Price Risk; Author – Tom James; Publisher – Palgrave McMillan
3. Modeling Price in Competitive Electricity Market; Author – Derek W Bunn; Publisher – John
Wiley
4. Energy Security; Author – Diwan&Sarakar; Publisher – Pentagon Energy Press.

ELECTRICITY INDUSTRY STRUCTURE AND REGULATIONS
MBA Semester – IV Max.marks:100

Objective- To impart knowledge about the structure and regulation of electricity sector
Unit 1 Introduction to the Power Scenario, Overview of the Indian Electricity Act 1910, Elec-
tricity Supply Act 1948, Electricity Regulatory Commissions Act 1998,
Unit 2. Energy Conservation Act 2001, The Electricity Act 2003 and Amendments in the Pipe-
line, CERC, Tribunal, Electricity Regulatory and Industry Structure in India
Unit 3 National Electricity Policies, National Tariff Policy, Rural Electrification Policy, Captive
Power Policy, Renewable Energy Policy, Policy on Small Hydro
Unit 4 Restructuring and Reforms of Power Sector, Privatization and Implication, National and
International Experience in Regulation, Multiyear tariff regulations, Availability Based
Tariff
Unit 5 Tariff Regulations, Open access Regulations, Trading regulations and Performance stan-
dards for Distribution Utilities, Guidelines for Rural Franchise – Entrepreneurship -
Emerging trends
Suggested Readings:
• Indian Electricity Act, 1910
• Indian Electricity (Supply) Act, 1948
• Electricity Act 2003
• Central Regulatory Commission Act, 1998
• Energy Conservation Act 2001
• Electricity Law Raj Singh Niranjan , Universal Publishing

RENEWABLE ENERGY RESOURCES
MBA Semester – IV Max.marks:100

Objective-The resource that supplies energy is essential to human survival. A living harmony between
equitable availability of energy services to people about prevention of the earth for future generations.
This subject presents an overview of the available energy source viz. conventional and non conventional
source of energy.
Unit 1 Renewable energy sources and key elements, Wind energy technology, wind energy
potential measurement and economics, Systems and regional strategies
Unit 2 Solar thermal power, photovoltaic technology, Biomass Power, Dual fuel cycles, CO2
reduction potential of Renewable Energy
Unit 3 Ocean power, geothermal energy, Fuel Cell, Mini and Micro Hydel Projects
Unit 4 Social Considerations, Economics and Financing of Renewable Energy systems -

Economic Growth, characteristics of developing countries, structural changes in the
process of development, relationship between agriculture and Industry, energy planning,
input output model, financial and economic evaluation of non-conventional energy
systems.
Suggested Readings:
 Biomass Energy Projects Louis J. Godman, Pergamon Press

 R.H. Taylor, Alternative Energy Sources, Adam Hilger Ltd. Bristol
 G.D. Rai, Non Conventional Energy Sources, Dhanpat Rai and sons
 Mehta V.K., Principal of Power System, S.chand ltd, New Delhi
 Rai G.D., Non Conventional energy source, Khanna & Khanna, New Delhi


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FACULTY OF COMMERCEAND MANAGEMENT

LACHOO MEMORIAL COLLEGE OF SCIENCE AND

SEMESTER I & II EXAMINATION 2018-2019

SEMESTER III & IV EXAMINATION 2019-2020

PREPARED AND COMPILED BY:

Faculty of Commerce and Management Studies,

MBA(First &Second Semester)

I Seme- Number of Number CIA ESE Maximum/

II Semester Number of CIA ESE

OPTIONAL SUBJECTS ( DUAL SPECILIZATION)

*The BOS approved paper numberMBA421 Comprehensive Viva-voce examination is based on

ECONOMIC ENERGYMANAGEMENT (GROUP I)

MASTER OF BUSINESS ADMINISTRATION (M.B.A.)

MBA Semester –I Max.marks:100

Unit1: Evolution of Management Thought: Scientific Management, Classical Organization

Unit2: Process of Management: Planning; Organizing- departmentalization, Line

Unit5: Leadership : Style and Functions of Leader, Transformational -Transactional, Charismatic-

1. VSP RAO-Managing Organization (EXCEL 1 EDITION)

MBA Semester –I Max.marks:100

Unit1: Meaning, Definition and concept of Enterprise, Entrepreneurship and Entrepreneurship

Unit2: Meaning and concept of Entrepreneurial Competency, Developing Entrepreneurial Com-

Unit3: Entrepreneurial Motivation: Meaning and concept of Motivation, Motivation theories,

Unit4: Women Entrepreneurship: Meaning, Characteristic features, Problems of Women Entre

Unit5: Forms of Business Ownership, Issues in selecting forms of ownership, Environmental

1. Lall&Sahai:Entreprenurship(Excel Books 2 edition)

MBA Semester –I Max.marks:100

Unit2: Correlation and Regression. Transportation and assignment problems

Unit5: Decision Tress-Applications, Decision making in a Competitive Situation, G a m e

MBA Semester –I Max.marks:100

MBA Semester –I Max.marks:100

Unit1: Introduction to Accounting: Meaning, objectives, Basic Accounting terms. Accounting

Unit4: Hire Purchase and Installment Payment System.

Unit5: Accounting for Depreciation: Methods, computation and accounting treatment of

Unit2: Economic Environment: Types of Economic systems-A Comparative Analysis, Nature

MBA Semester –I Max.marks:100

Unit1: Introduction to computers - definition, a simple model of computer, Characteristics of

MASTER OF BUSINESS ADMINISTRATION (M.B.A.)

Unit1: Human Resource Management- Meaning &Definition, Importance, Role of HR Manager-

Unit2: Training &Development- Meaning &Definition, ObjectivesandNeeds,Process&

Unit3: Compensation Management-Concept, Job Evaluation, Incentives &Benefits, Types of

Unit4: Productivity Management- Concept- TQM- Kaizen- Quality Circles, Industrial

Unit5: Retirement/Separation- Superannuation-Voluntary Retirement SchemesResignation-

FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

MBA Semester –II Max.marks:100

Unit2: Product Decisions: Product concept; classification of products; product differentiation;

FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

MBA Semester –II Max.marks:100

Unit1: Meaning, Importance and Objectives of Financial Management, Conflicts in profit

Unit3: Investment decisions: Capital budgeting-concept, theory, Techniques of Decision making:

Unit5: Management Of working capital: Working capital policies, Inventory manage-

FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

MBA Semester –II Max.marks:100

Unit 5: Indian Partnership Act 1932Definitionof partnership, types of partnership, formation of

FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

Unit 2: Operationsdecisions-ProductionPlanningandControl-InMassProductionin Batch/Job Order

Unit 4: Concept of t o t al Quali t y (TQ). International Quality Certification and o th er

FCMS, LACHOO MEMORIAL COLLEGE OF SCIENCE &TECHNOLOGY(AUTONOMOUS) JODHPUR

MBA Semester –III Max.marks:100