Scribd Logo
Upload

Welcome to Scribd!

  • 399 views

    View Synopsis: A Study On Customer Satisfaction Towards Bharti Airtel

    Uploaded by

    UpadhayayAnkur
    This document outlines a proposed study on customer satisfaction towards Bharti Airtel telecommunications company. The study aims to assess customer satisfaction of Airtel compared to competitors and identify ways to improve management policies. It will survey 50 Airtel customers in Dehradun, India using a questionnaire. The objectives are to study customer satisfaction levels, reasons for switching networks, offered schemes, and market potential. Primary data will be collected through questionnaires using convenient sampling. Data will be analyzed and presented based on the sampling and collection methods described. The study aims to benefit Airtel by providing customer insight to gain market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    View Synopsis: A Study On Customer Satisfaction Towards Bharti Airtel

    Uploaded by

    UpadhayayAnkur
    399 views3 pages
    This document outlines a proposed study on customer satisfaction towards Bharti Airtel telecommunications company. The study aims to assess customer satisfaction of Airtel compared to competitors and identify ways to improve management policies. It will survey 50 Airtel customers in Dehradun, India using a questionnaire. The objectives are to study customer satisfaction levels, reasons for switching networks, offered schemes, and market potential. Primary data will be collected through questionnaires using convenient sampling. Data will be analyzed and presented based on the sampling and collection methods described. The study aims to benefit Airtel by providing customer insight to gain market share.

    Original Title

    StudentViewSynopsis.pdf

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document outlines a proposed study on customer satisfaction towards Bharti Airtel telecommunications company. The study aims to assess customer satisfaction of Airtel compared to competitors and identify ways to improve management policies. It will survey 50 Airtel customers in Dehradun, India using a questionnaire. The objectives are to study customer satisfaction levels, reasons for switching networks, offered schemes, and market potential. Primary data will be collected through questionnaires using convenient sampling. Data will be analyzed and presented based on the sampling and collection methods described. The study aims to benefit Airtel by providing customer insight to gain market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    399 views3 pages

    View Synopsis: A Study On Customer Satisfaction Towards Bharti Airtel

    Uploaded by

    UpadhayayAnkur
    This document outlines a proposed study on customer satisfaction towards Bharti Airtel telecommunications company. The study aims to assess customer satisfaction of Airtel compared to competitors and identify ways to improve management policies. It will survey 50 Airtel customers in Dehradun, India using a questionnaire. The objectives are to study customer satisfaction levels, reasons for switching networks, offered schemes, and market potential. Primary data will be collected through questionnaires using convenient sampling. Data will be analyzed and presented based on the sampling and collection methods described. The study aims to benefit Airtel by providing customer insight to gain market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    View Synopsis

    Enrollment No: 18A2021400


    Name: ROSHNI AGARWAL
    Area of Specialisation: Marketing

    Title of the Project: A STUDY ON CUSTOMER SATISFACTION TOWARDS BHARTI AIRTEL

    Statement of the problem: STATEMENT OF THE PROBLEM The need for the study was to assess the
    customer satisfaction of Airtel compared with other organization in the same
    industry. The organization also needs relevant data as to how it can improve its
    management policies in order to gain future market share. ? Seek the general
    perception of customers towards Airtel. ? To know the customers psyche and
    their behavior towards Airtel.

    TO P I C - E v a l u a t i o n & C o m m e n t s
    f r o m Fa c u l t y

    CORRECT

    Objectives of the study: OBJECTIVE OF THE STUDY 1. To study of customer satisfaction level of Airtel
    with its competitors. 2. To find out the reason of portability to other telecomm
    network. 3. To study the different types of schemes offered by Airtel. 4. To find
    the market potential and market penetration of Airtel products & services
    offerings in Dehradun.

    OBJECTIVE- Evaluation & Comments


    f r o m Fa c u l t y

    CORRECT

    Methodology: Primary Data

    M E T H O D O L O G Y- E v a l u a t i o n & C o m m e n t s
    f r o m Fa c u l t y

    Conduct survey to collect data

    Explanation of the Method: Sample Size Sample size refers to the numbers of respondents researcher have
    selected for the survey. I will have selected 50 sample units from market and
    individual customers. Sampling Technique The sample design provides
    information on the target information and final sample sizes. I will used conveyed
    convenient sampling surveyed in the research. Sampling Area: Dehradun
    Company Name: Bharti airtel
    Company Profile: Bharti Airtel Limited also known as Airtel is an Indian global telecommunications
    services company based in Delhi, India. It operates in 18 countries across South
    Asia and Africa, and also in the Channel Islands. Airtel provides GSM, 3G, 4G LTE,
    4G+ mobile services, fixed line broadband and voice services depending upon the
    country of operation. Airtel had also rolled out its VoLTE technology across all
    Indian telecom circles. It is the third largest mobile network operator in India and
    the second largest mobile network operator in the world with over 293.79 million
    subscribers. Airtel was named India's second most valuable brand in the first ever
    Brandz ranking by Millward Brown and WPP plc.
    Questionnaire (10 to 15 questions)

    Number of respondents: 50
    Area of study: DEHRADUN
    Method you will use to classify data: Sampling Technique The sample design provides information on the target
    information and final sample sizes. I used conveyed convenient sampling
    surveyed in research.
    Method you will use to present data: Data collection tool I will use Questionnaire, as the research instrument to
    conduct the market survey. The questionnaire consisted closed ended questions
    designed in such a way that it should gather maximum information possible. The
    questionnaire will be a combination of 15 questions. If choices are given it is
    easier for the respondent to respond from the choices rather they think and reply
    also it takes lesser time. Because the keep on responding and one has tick mark
    the right choice accordingly. Data was collected through two sources: Primary
    Source: Primary data will be collected directly from the customers through a
    questionnaire. Secondary Source: The secondary source will be company website
    and my colleagues.

    QUESTIONNAIRE- Evaluation & Comments


    f r o m Fa c u l t y

    Use only close ended questions with a 3 or 5 point


    Likert Rating Scale for the answers.

    References: • Bhatnagar, A. (2010). Textbook of Customer satisfaction (2nd Revised and


    Enlarged ed.)., pp. 1-9. 2. Jain et al. (2010). Customer satisfaction Management:
    Literature Review and Some Issues. Journal of Studies on Manufacturing, 1(1),
    11-25. 3. Shukla et al. (2011). • Philip Kotler, ‘marketing management’ prentice
    Hall of India Pvt. Ltd. New Dehli. • C. R. Kothari ‘Research methodology’, vishwa
    publication, New Delhi. • Saxena Rajan ‘marketing management’ Tata Mcgraw-hill
    publicating Co. Ltd. New Delhi. • H. V. Verma ‘marketing of services’ Global
    business press, New Delhi.
    Chapterization Scheme:

    1. INTRODUCTION
    2. COMPANY PROFILE
    3. REVIEW OF LITERATURE
    4. RESEARCH METHODOLOGY
    5. DATA ANALYSIS & INTERPRETATION
    6. FINDINGS
    7. CONCLUSION & SUGGESTIONS
    8. REFERENCES

    C H A P T E R I Z AT I O N - E v a l u a t i o n & C o m m e n t s
    f r o m Fa c u l t y

    CORRECT

    Profile of Project Guide


    Name: KARTIKEYA RAINA Age: Educational
    Age:
    Educational Qualification: MBA
    Years of Experience: 9
    Current organisation: GRAPHIC ERA UNIVERSITY
    Current designation: ASSISTANT PROFESSOR
    Brief profile:
    Address:
    House No:. 153 Yamuna Colony, Dehradun
    Street: YAMUNA COLONY
    City: DEHRADUN
    State: UTTARAKHAND
    Phone Number (Residence):
    Phone Number (Office):
    Mobile: 7500448825
    Email: raina.kartikeya@gmail.com

    PROJECT GUIDE- Evaluation & Comments


    f r o m Fa c u l t y

    CORRECT

    F I N A L C O M M E N T S F R O M FA C U LT Y

    Approved with Modification

    FA C U LT Y D E TA I L S

    Faculty Name: Bharti Singh

    Email: bhartisingh@imtcdl.ac.in
    CLOSE

    You might also like